You Searched For "Lloyd Mathias" and got 20 results
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6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
6 mins read
Has the latest Swiggy controversy reminded brands that it is okay to have a political opinion?
Lessons brands can learn from Swiggy’s latest controversy
8 mins read
Decoding ‘Brand India’
Ahead of our Independence Day, we speak to experts about all that Brand India stands for today
4 mins read
Covid-19 has made for some very interesting inventions in the past few months. We list some bizarre products we have come across
Meanwhile, advertising watchdog ASCI has been calling out misleading ads, leading to the taking off…
7 mins read
Lessons that Indian leaders can draw from CrossFit CEO’s indecent remarks on social media
We reached out to experts to understand the lessons one can learn from this incident.
4 mins read
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
5 mins read
What would happen to Twitter if Elon Musk backs out now?
If Elon Musk backs out, experts suggest how Twitter can control the damage and benefit from it
5 mins read
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
5 mins read
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?
2 mins read
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
The re-discovery led to a slew of tweets and Whatsapp forwards
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
8 mins read
NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on
For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …
5 mins read
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
8 mins read
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far
8 mins read
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Should brands put their advertising on hold to give consumers space during the second wave of COVID…
8 mins read
Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?
How can HUL undo the damage caused by Sebamed’s advertising campaign?
7 mins read
Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?
Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think
6 mins read
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …
9 mins read
Brands are forgetting competition and patting rival businesses on their back, here is why
Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…
16 mins read
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.