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<ul><li>India secured a total of 26 shortlists in <keyword id="4668916" type="COMPANY" weightage="20" keywordseo="Creative-Data">Creative Data</keyword>, Creative Strategy, Social &amp; <keyword id="1864633" type="PERSON" weightage="20" keywordseo="Influencer">Influencer</keyword>, PR and Direct Lions categories.</li><li>The total number of campaigns shortlisted from India today stands at 48.</li></ul>The most awaited advertising carnival, <keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword>, is finally here after a year’s gap. After seeing a total of 22 shortlists in the Design, Outdoor, Print &amp; Publishing, Health &amp; Wellness and Media categories, India has secured another 26 entries today across Direct, PR, Social &amp; Influencer, Creative Data and Creative Strategy Lions categories. The festival is now live and the jury will shortly announce Lions Health Awards from Cannes; including the Pharma Lions, Health &amp; Wellness Lions, the UN Foundation Lions Health Grand Prix for Good, the Healthcare Agency of the Festival and the Healthcare Network of the Festival. Plus, we have the Print &amp; Publishing Lions, Design Lions and Outdoor Lions, and the Young Lions Print and Design Awards today. Here are the shortlists: <cmsannotation type="cmsannotation" annotationid="Creative Data Lions:" text="Creative Data Lions:">Creative Data Lions:</cmsannotation> <ol><li>Data-driven targeting - <keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India">Ogilvy India</keyword> for <keyword id="1371678" type="COMPANY" weightage="20" keywordseo="Mondelez-International">Mondelez International</keyword>’s #NotJustACadburyAd</li></ol><cmsannotation type="cmsannotation" annotationid="Creative Strategy:" text="Creative Strategy:">Creative Strategy:</cmsannotation> <ol><li>Ogilvy India for Dove’s #StopTheBeauty Test - Other FMCG</li><li>Ogilvy India for Dove’s #StopTheBeauty Test - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility)</li><li>Dentsu Webchutney for the 8-Bit Journo - Media/Entertainment</li><li>Dentsu Webchutney for the 8-Bit Journo - Creative Strategy Challenges and Breakthrough (Market Disruptions), </li><li>Dentsu Webchutney for the 8-Bit Journo - Partnerships &amp; Perspectives (Brave Brands),</li><li>Dentsu Webchutney for the 8-Bit Journo- Excellence in Creative Strategy (Products/Services)</li><li><keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword> for Stayfree’s Project Free Period - Insights and Research (Audience Insight), </li><li>DDB Mudra for Stayfree’s Project Free Period - Partnerships &amp; Perspectives (Brave Brands), </li><li>DDB Mudra for Stayfree’s Project Free Period - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility)</li><li>Lowe Lintas India for H For Handwashing - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility) </li><li><keyword id="261687" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-India">Leo Burnett India</keyword> for Fortis’ Honor The Donor - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility) </li><li>Ariel Share the Load for Equal Sleep Case Study, Partnerships &amp; Perspectives (Collaboration)</li></ol><cmsannotation type="cmsannotation" annotationid="Social and Influencer Lions:" text="Social and Influencer Lions:">Social and Influencer Lions:</cmsannotation> <ol><li>Dove#Stopthebeautytest Ogilvy India, Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="PR:" text="PR:">PR:</cmsannotation> <ol><li>The Punishing Signal, Mumbai Police Service, FCB Interface Mumbai, Not-for-profit / Charity / Government</li><li>Hackwashing, <keyword id="6365619" type="COMPANY" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword>, Lifebuoy, Geometry Encompass, Mumbai, Use Of Events And Stunt</li><li>Eatqual, Mcdonald's, DDB Mudra, Mumbai Corporate Image, Communication &amp; Reputation Management</li><li>Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass, Mumbai Social Behaviour</li></ol><cmsannotation type="cmsannotation" annotationid="Direct:" text="Direct:">Direct:</cmsannotation> <ol><li>The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai Media &amp; Entertainment</li><li>The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Not-for-profit / Charity / Government</li><li>Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass Mumbai, Use Of Ambient Media: Small Scale</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCBUlka Delhi, Use Of Print / Outdoor</li><li>The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Real-time Response</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCBUlka, Delhi, Co-creation &amp; User Generated Content</li><li>The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Cultural Insight</li><li>The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Market Disruption</li></ol>

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions

<h1>
	<a href="http://www.youtube.com/watch?v=1dA-G5asDRU" target="_blank"></a></h1>
 <keyword id="990480" type="PERSON" weightage="80" keywordseo="Iodex">Iodex</keyword> has signed <keyword id="30618" type="PERSON" weightage="40" keywordseo="Saina-Nehwal">Saina Nehwal</keyword> as its brand <keyword id="2722" type="POSITION" weightage="40" keywordseo="ambassador">ambassador</keyword>. Marking this, the brand has come out with a campaign featuring the badminton star to showcase their Iodex UltraGel. Designed by <keyword id="131262" type="PERSON" weightage="40" keywordseo="Leo-Burnett">Leo Burnett</keyword>, the insight behind this campaign was the observation that people often hide severe muscular pain from their loved ones.

	Not only that, they go about their day to day lives and smile as they talk to family and friends. The smile is false as they are suffering from acute pain. Iodex, through this campaign, attempts to remove that false mask of happiness from people's faces.

	Iodex UltraGel has diclofenac which provides instant relief from muscular pain. This becomes even more important for a sportsperson like Saina since she needs to be active and on her feet all the time.
 Amit Nandwani, <keyword id="6420527" type="POSITION" weightage="40" keywordseo="executive">Executive</keyword> Creative Director, Leo Burnett, said, "<keyword id="624" type="ORGANIZATION" weightage="40" keywordseo="Women">Women</keyword> putting up a brave face in day-to-day life to hide pain is a human truth that connects with everyone. Iodex UltraGel, with its unique formulation, can put an end to their silent suffering. We needed to drive home the point in an emotional, yet hard-hitting manner. I think the device of a smiling mask does it really well as it's not just visually stark and cut-through, but also makes for a refreshing piece of communication in the category."

	The TVC opens with Saina playing her sport. But she explains that as a sportsperson, she has to face injuries regularly. And sometimes she ignores these and hides these from her family, friends and fans. After a match ends, while the spectators cheer and celebrate, Saina herself sits back and buries her face in a towel to hide the pain. When the towel is removed a masked face is seen smiling, interacting with the crowd, giving autographs and posing for pictures. However, then she decides that she won't hide behind the mask again. Saina now uses the Iodex UltraGel which helps her heal faster so that she can smile for real.

	The TVC ends with Saina accompanied by hundreds of women throwing away their mask and saying "Iodex UltraGel apnao, dil se muskurao" (Try Iodex UltraGel and smile whole-heartedly).

	 
	Credits:
 <keyword id="1127344" type="UNKNOWN" weightage="40" keywordseo="creative-agency">Creative Agency</keyword>: Leo Burnett, New Delhi

	Creative team: Amit Nandwani (ECD), Kaushik Datta (CD), Ajitesh Verma (Copywriter), Mukul Upadhyay (Copywriter)
 Servicing team: Shampa Maitra (Business Head), Alankria Narula (Brand Director), <keyword id="2121777" type="UNKNOWN" weightage="40" keywordseo="Kanav-Sharma">Kanav Sharma</keyword> (Brand Associate)

	Planning team: Rajeev Sharma (National Director-Brand Planning), Chandana Raizada (Strategy Associate)

	Director of film: Bodhayan Mukherjee (Buddy)

	Production House: Little Lamb Films

	Media Planning: Mindshare 
	 
	Courtesy: <a href="http://www.bestmediainfo.com/">Bestmediainfo</a>

Iodex UltraGel And Saina Nehwal Show How To Smile Without Masking Pain

So finally you have someone to manage your crisis. An online network that aims at connecting people seeking help with those who can provide help, <keyword id="2888775" type="UNKNOWN" weightage="20" keywordseo="Helpost">Helpost</keyword> is a Chandigarh -based startup. 
 In a conversation with The Economic Times, Amol Goel, Founder of Helpost elaborated, "You could be looking for a <keyword id="6972" type="POSITION" weightage="20" keywordseo="graphic-designer">graphic designer</keyword> for rolling out a website on a deadline. Or your accountant disappeared on you right before closing and you are desperate. Or you need a plumber to fix your shower. It could simply be any situation where you need help.” 
 
At its core, Helpost is a powerful idea around niche networking. Goel describes Helpost as "an online pro - social, professional platform based primarily on the power of crowdsourcing and hashtags, according to the ET." The website enables online users around the globe to seek and offer help to others for every possible cause. "If you know the basic rules of using hashtags on the internet, help isn't far away," he told the financial daily. 
 In months prior to going mainstream, Helpost managed to reach 1-2 lakh people through their help initiatives, all while still working in their pilot phase. They are now present in 35 cities across 17 countries. Through Helpost, we are trying to change the fabric of communication, says Goel who has done a masters from Nottingham Business School and has worked with <keyword id="6363321" type="CITY" weightage="20" keywordseo="Audi">Audi</keyword>, <keyword id="131262" type="PERSON" weightage="20" keywordseo="Leo-Burnett">Leo Burnett</keyword> India in the past. Helpost's Delhi chapter garnered more than 15,000 registrations in four months. They have recently started an Africa chapter. There are also some 200 chapters not run by us, says Goel. Helpost received seed <keyword id="6357455" type="EVENT" weightage="20" keywordseo="Funding">funding</keyword> of $250,000 and is in talks with another investor for another $5 million. "We should be closing that by the end of this month," he says. 
 
Helpost now has a team of about 150 people, with its headquarters in Delhi housing 25. Goel agrees that going forward, monetization is going to be a challenge. "We are conceptualizing Helpost for Business but that is still in very preliminary stages. Our focus right now is to gmore cities and people onto our platform." Once they have numbers, Goel also wants to launch an app, the news report in the ET reads. 
 
(Image: Helpost)

Here’s how Helpost might get you out of crisis

<ul><li>Cannes Lions announces its shortlists for Brand Experience &amp; Activation, Mobile, Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories.</li><li>The jury will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today.</li></ul>Day 3 of this year’s Cannes Lions opened with some more good news for India. Work from the country bagged 21 shortlists. Cannes revealed shortlists for categories including Brand Experience &amp; Activation, Mobile, Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories. While we got 8 shortlists in the Brand Experience &amp; Activation category, 1 in Creative E-commerce, 4 in Film, 4 in the Mobile category and 4 in Sustainable Development Goals, there were no shortlists in the Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness and Innovation Lions categories. Here is a list of India’s shortlist on Day 3: <cmsannotation type="cmsannotation" annotationid="Brand Experience &amp; Activation" text="Brand Experience &amp; Activation">Brand Experience &amp; Activation</cmsannotation> <ol><li>The Punishing Signal - Brand Experience &amp; Activation, FCB Interface, Mumbai Police - Not-for-profit/Charity/Government</li><li>Pedasuransi - Customer Acquisition &amp; Retention, VMLY&amp;R, Heinz</li><li>Careers From Home - Culture and Context, Local Brand, Wheel India, HUL</li><li>The Better Half Recipes - Culture and Context, Challenger Brand, Dentsu Webchutney, Swiggy</li><li>The 8-Bit Journo - Culture and Context, Single-market campaign, Dentsu Webchutney, Vice</li><li>Make your Own Mask - Culture and Context, Single-market campaign, Wunderman Thompson, The Times of India</li><li>The Applegram - Culture and Context, Single-market campaign, Famous Innovations, Radio Zindagi</li><li>The Better Half Recipes - Culture and Context, Cultural Insight, Dentsu Webchutney, Swiggy</li></ol><cmsannotation type="cmsannotation" annotationid="Mobile Lions" text="Mobile Lions">Mobile Lions</cmsannotation> <ol><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Activation by Location </li><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Mobile Led Creativity </li><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Social - Real-time Response</li><li>Now, words aren’t just heard, but felt - Samsung - Cheil India Gurgaon - Mobile Technology - Innovative Use of Technology</li></ol><cmsannotation type="cmsannotation" annotationid="Sustainable Development Goals" text="Sustainable Development Goals">Sustainable Development Goals</cmsannotation> <ol><li>#Keepgirlsinschool - Whisper Mobileshaala - Leo Burnett, Mumbai - Quality Education</li><li>Shakti - The Selfless Selfie, Shakti, Ngo, FCB India, Delhi, Gender Equality</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCB Ulka, Delhi</li><li>Now, Words Aren't Just Heard, But Felt. - Samsung - Samsung Good Vibes - Cheil India, Gurugram - Reduced Inequalities</li></ol><cmsannotation type="cmsannotation" annotationid="Film" text="Film">Film</cmsannotation> <ol><li>Savlon - The Artist - ITC Savlon - Savlon Handwash - Ogilvy India, Mumbai - Healthcare</li><li>Freedom, WWF India, WWF, McCann, New Delhi, Not-for-profit / Charity / Government</li><li>Man Enough: Shaving Stereotypes - Gillette - Gillette Mach3 - Grey India - Mumbai - Single-market Campaign</li><li>Pooja Didi - Facebook - Taproot Dentsu, Mumbai - Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="Creative E-commerce" text="Creative E-commerce">Creative E-commerce</cmsannotation> <ol><li>The Better Half Recipes - Swiggy - Swiggy Instamart - Dentsu Webchutney, Bangalore - Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="Creative Business Transformation Lions" text="Creative Business Transformation Lions">Creative Business Transformation Lions</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Creative Effectiveness Lions" text="Creative Effectiveness Lions">Creative Effectiveness Lions</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Radio and Audio Lions: No shortlists" text="Radio and Audio Lions: No shortlists">Radio and Audio Lions: No shortlists</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Innovation Lions" text="Innovation Lions">Innovation Lions</cmsannotation> No shortlists The Cannes Lions will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today. <div type="Article" hostid="261" msid="83744323" title="Cannes Lions 2021: India gets 8 shortlists on Day 2" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: On Day 3, India secures 21 shortlists

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate, which has created ripples in the Indian market for being a disruptive and innovative brand has launched its first radio campaign nationally. The radio campaign spots have been conceptualized by Orchard , a unit of Leo Burnett Ad agency and implemented by Madison and will run across 7 radio channels in Tier 1 &amp; 2 cities. 
 
<keyword id="3264116" type="UNKNOWN" weightage="100" keywordseo="LeEco-Day">LeEco Day</keyword> v2.0, the company’s second super offer carnival in India will be held on the 7th and 8th of April and will offer unprecedented gifts and discounts to its customers on Flipkart. From a chance to win Mahindra KUV 100 as a bumper prize, to an easy exchange offer, the carnival will be an exciting day for Indian buyers. 
 
To promote the same, LeEco has collaborated with major radio channels across the country like Red FM, Fever 104 FM, Radio Mirchi, Big FM, Radio City, My FM, and Radio Tadka. Channels across Delhi, Mumbai, Bangalore, Chandigarh, Indore, Lucknow, Patna, Surat, Jaipur, Kolkata, Ahmedabad, Pune, Chennai and Hyderabad, will air details on offers and discounts, users can avail on LeEco day. 
 
Through this campaign, the company aims to target the age group of 15-30 years by enticing them to upgrade from their existing smartphones to LeEco’s Superphones. 
 
Talking about the campaign, Atul Jain, COO LeEco India said, “LeEco’s philosophy has been to provide customers with an encompassing and unprecedented experience. Our initiatives like the LeECo Day are part of our efforts to go-beyond customer expectations and provide them with the ‘Le experience’ we are known for globally. Considering most of our users are millennials and listen to radio which commuting, we decided to promote the LeEco Day at such a large scale over radio. We are sure that customers will make use of the LeEco Day 2.0 to the fullest and join the family of superphone users.” 
 
Since the launch of its phones the Le 1s and Le Max, LeEco devices have established themselves as the phone of choice among users, with their best in class performance and competitive pricing. LeEco has been aggressively marketing its devices in India and has already been present across traditional and new media outlets since January 2016.

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Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions

BI India Partner

Iodex UltraGel And Saina Nehwal Show How To Smile Without Masking Pain

Bestmediainfo

Here’s how Helpost might get you out of crisis

BI India Bureau

Cannes Lions 2021: On Day 3, India secures 21 shortlists

BI India Partner

LeEco tunes into FM for LeEco Day; launches high blitz radio campaign

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