You Searched For "Legos" and got 20 results
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2 mins read
An unofficial Lego event filled with 'empty space and piles of loose Lego' has been compared to the infamous Willy Wonka experience
"Most of the event is empty space and piles of loose Lego," one YouTuber who attended the event sai…
Polly Thompson
Have the patience to slow down first before moving faster later – the best advice Lego's Julia Goldin received when she became CMO
Julia Goldin, chief marketing officer at Lego, says that leaders need to slow down and bring their …
1 min read
Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade
Lego is cashing in on its adult fan base, targeting those who are willing to pay "big kid" prices. …
Katie Balevic
4 mins read
A California police force is in trouble with Lego after using its signature yellow heads to hide the faces of suspected criminals
The Murrieta Police Department has been editing Lego heads onto suspects to protect their identitie…
Polly Thompson
2 mins read
On the first day Lego Fortnite was available to the public, users repeatedly recreated the 9/11 attacks
Lego Fortnite has a lower ESRB rating than the normal "battle royale" mode, but that didn't stop pl…
Kenneth Niemeyer
4 mins read
My son asked to be a Lego Frankenstein for Halloween. This is how we made it happen.
Her son comes up with his own costume ideas every year. He has been a sand dune with a seagull on h…
Conz Preti
4 mins read
David Beckham is a Lego geek and says the toys help to calm him down
David Beckham was just as into Lego back when he was still an active soccer player, his former Engl…
Amanda Goh
5 mins read
Why Dunkin' and Lego rebrands succeeded - but X missed the mark
Twitter has swapped the fluffy bird that used to symbolise the social media platform for a spindly …
PTI
1 min read
Police found $130,000 of Legos in a meth lab and say they need a truck to take it all away
A 36-year-old man was charged with drug offenses after a police raid on a suburban home in Melbourn…
Tom Porter
19 mins read
'This had to be about vengeance': the mysterious case of the Lego Bandit
Playing with Star Wars Lego made them famous. Then an ominous crime drove them apart.
David Kushner
3 mins read
Lego YouTubers are building massive followings and creating a unique genre of content that taps into viewers' nostalgia
Videos featuring Lego bricks built into impressive structures can gain millions of views. Even MrBe…
Andrew Lloyd
Lego CMO Julia Goldin shares the secret to successful partnerships with brands like Star Wars and Formula One
Julia Goldin, CMO at Lego, talks to Insider how the brand work with partners like Star Wars to deve…
1 min read
Russia is replacing Lego with 'World of Cubes' after the toymaker refused to do business there
Lego is one of the dozens of brands to exit Russia since it invaded Ukraine. An imitation "World of…
Mia Jankowicz
2 mins read
Lego updates its classic Galaxy Explorer and castle sets to celebrate its 90th anniversary at LegoCon 2022
To mark 90 years of play, Danish toymaker Lego revealed two new sets inspired by classics from the …
Jyoti Mann
1 min read
Lego is building a $1 billion factory in Virginia to capitalize on its fast-growing US fanbase
The Chesterfield County plant will create almost 1,800 jobs when operational in 2025 and be partly …
Beatrice Nolan
2 mins read
Starbucks union is using billboards, a brass band, and a butter sculpture to pressure board members from Nike, Land O'Lakes and Lego
Organizers are calling on individual members of Starbucks' board of directors to support an investi…
Dominick Reuter
1 min read
Lego had such a huge year that it's giving employees extra vacation days and bigger bonuses
With millions of people around the world stuck indoors, Lego had one of its biggest ever years — an…
Ben Gilbert
3 mins read
A couple's $200 bet on creating a 10-foot tall Lego tower at home goes viral on TikTok
Jessica Cook told Insider that she was already using the Legos when her husband bet she couldn't ma…
Celia Fernandez
4 mins read
Meet the only female master builder at Legoland New York, who spends her days creating everything from mermaids to snowmen
Danielle Ross had never played with Legos when she was hired as Legoland New York's master builder.…
Monica Humphries
2 mins read
Lego is debuting its first-ever LGBTQIA+ set in time for Pride month
The set features 11 monochrome minifigures each with its own individual hairstyle and rainbow colour