You Searched For "Lego" and got 20 results
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2 mins read
An unofficial Lego event filled with 'empty space and piles of loose Lego' has been compared to the infamous Willy Wonka experience
"Most of the event is empty space and piles of loose Lego," one YouTuber who attended the event sai…
Polly Thompson
Have the patience to slow down first before moving faster later – the best advice Lego's Julia Goldin received when she became CMO
Julia Goldin, chief marketing officer at Lego, says that leaders need to slow down and bring their …
1 min read
Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade
Lego is cashing in on its adult fan base, targeting those who are willing to pay "big kid" prices. …
Katie Balevic
4 mins read
My son asked to be a Lego Frankenstein for Halloween. This is how we made it happen.
Her son comes up with his own costume ideas every year. He has been a sand dune with a seagull on h…
Conz Preti
4 mins read
A California police force is in trouble with Lego after using its signature yellow heads to hide the faces of suspected criminals
The Murrieta Police Department has been editing Lego heads onto suspects to protect their identitie…
Polly Thompson
3 mins read
I finally got rid of my kids' play kitchen. They used to love it, but decluttering was the right decision.
My three kids had stopped playing with their play kitchen, but I couldn't let go of it. We decided …
Conz Preti
3 mins read
Lego YouTubers are building massive followings and creating a unique genre of content that taps into viewers' nostalgia
Videos featuring Lego bricks built into impressive structures can gain millions of views. Even MrBe…
Andrew Lloyd
2 mins read
On the first day Lego Fortnite was available to the public, users repeatedly recreated the 9/11 attacks
Lego Fortnite has a lower ESRB rating than the normal "battle royale" mode, but that didn't stop pl…
Kenneth Niemeyer
4 mins read
David Beckham is a Lego geek and says the toys help to calm him down
David Beckham was just as into Lego back when he was still an active soccer player, his former Engl…
Amanda Goh
5 mins read
Why Dunkin' and Lego rebrands succeeded - but X missed the mark
Twitter has swapped the fluffy bird that used to symbolise the social media platform for a spindly …
PTI
1 min read
Police found $130,000 of Legos in a meth lab and say they need a truck to take it all away
A 36-year-old man was charged with drug offenses after a police raid on a suburban home in Melbourn…
Tom Porter
19 mins read
'This had to be about vengeance': the mysterious case of the Lego Bandit
Playing with Star Wars Lego made them famous. Then an ominous crime drove them apart.
David Kushner
1 min read
Dubai's newest luxury hotel, which looks like a stack of legos and where two-night stays start at $1,720, is set to open this month take a look inside
Cloud 22 overlooks the Arabian Gulf near Atlantis The Royal.Atlantis The Royal
Lauren Edmonds,Marielle Descalsota
Lego CMO Julia Goldin shares the secret to successful partnerships with brands like Star Wars and Formula One
Julia Goldin, CMO at Lego, talks to Insider how the brand work with partners like Star Wars to deve…
2 mins read
I convinced my 4-year-old to throw out dozens of junk toys with a simple strategy
She taught her son that he needs to make room for Santa to bring him more toys, and he was enthusia…
Joi-Marie McKenzie
5 mins read
Millennial parents say well-meaning boomers are gifting junk to their grandkids and it's time to stop
Millennials complain that boomer grandparents are gifting their grandchildren too much junk at a ti…
Jane Ridley
3 mins read
A couple's $200 bet on creating a 10-foot tall Lego tower at home goes viral on TikTok
Jessica Cook told Insider that she was already using the Legos when her husband bet she couldn't ma…
Celia Fernandez
4 mins read
Meet the only female master builder at Legoland New York, who spends her days creating everything from mermaids to snowmen
Danielle Ross had never played with Legos when she was hired as Legoland New York's master builder.…
Monica Humphries
2 mins read
The 4 best sustainable gifts to give your friends and family over the holidays
Business Insider has gathered the best sustainable gifts for this holiday season, from Lego flowers…
Mikhaila Friel
2 mins read
A cruise employee toured the $52,699-a-week 'Ultimate Family Suite' on Wonder of the Seas and says it's '40 times' the size of his cramped room
Bryan James said the "Ultimate Family Suite" is 40 times bigger than the room he gets as a staff wo…