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<a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BLeEco&amp;sortorder=effectivedate">LeEco</a> has officially launched LeMall in India today. LeMall is the company's online store for its phones and accessories. It’ll be selling its accessories such as LeMe Bluetooth headphones, all-metal in-ear headphones and reverse in-ear headphones. 
 
The Chinese internet conglomerate is looking to make money off its content ecosystem in India. The company has forged partnerships with local entertainment companies and several global ones. 
 
<a href="http://in.lemall.com/in/index.html?ref=hp-head-home" target="_blank">LeMall IN</a> has listed <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s Bluetooth Speaker, the Le 1s and <keyword id="2861359" type="UNKNOWN" weightage="60" keywordseo="LE-MAX">Le Max</keyword> smartphones. The newly launched Le 2 and Le 2Max will also be available here. The LeMe Bluetooth headphones cost Rs. 2,499 while the all-metal earphones are priced at Rs. 1,499. 
 
Finally, the affordable Reverse In-Ear Headphones are the most affordable earphones by LeEco on its online store and is priced at Rs. 899. 
 
The company’s newest offerings will be available on LeMall and <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>. Registrations will open for the Le 2 and Le 2Max on June 20th. The company is selling the Le 2 Eco for Rs. 11,999 and Me Max 2 at Rs. 22,000. Both come bundled with one-year free LeEco Membership worth Rs. 4,900. 
 
<a href="http://i.imgur.com/zTkLFHA.jpg">Image Source</a>

LeEco has officially launched its
LeMall in India

The global internet and ecosystem conglomerate, LeEco is moving very swiftly in India. Within few months of its India launch, LeEco has successfully steered a revolution in the Indian smartphone market by bringing in various elements of its Ecosystem. So far, the company has introduced its superlative Superphones in the market, Le 1s, Le Max and Le 1s Eco that have been well received by the users and have made industry records in ways more than one. Following this, it also recently launched its Supertainment Membership Program which includes content, experience and service. It only seems logical now that the next big announcement by LeEco would be another addition to its ecosystem cycle. While there are numerous speculations in the air at the moment around what LeEco will launch at the upcoming event, there are reasons to believe that the company will surely give its users a peak into its futuristic plans.
 Among various rumors that are taking rounds in the industry, one is that at the upcoming grand event slated for June 8th, 2016 LeEco will announce its entry into the e-commerce space by bringing in <keyword id="3389942" type="UNKNOWN" weightage="100" keywordseo="LeMall">LeMall</keyword>, its official e-commerce platform. However, industry experts have varied opinions. Some believe, June 8th will be a curtain raiser to a futuristic technology in the audio space. On the other hand, others feel that LeEco will either launch its VR headsets or its second generation products. 
	 
	
 

	Some industry veterans are connecting the dots between LeEco’s last event in Mumbai with the company’s plans of launching LeMall. LeEco recently announced that as part of its Membership Program that comes bundled with Le 1s Eco, all LeEco members would get 3000 LeMall coupons. That has spurred rumors among industry veterans and analysts that the launch of LeMall is just round the corner!
 

	And there’s more evidence to back this. LeEco has reapplied with the Foreign Investment Promotion Board (FIPB) to open single brand retail stores in India. In India, single brand retail stores are also allowed to take ecommerce route for such trading. So it is natural that after getting the single brand retail license, LeEco will most likely launch its own brand online stores and its own e-commerce platform.
 

	LeMall.com, first launched in Mainland China in 2013, is not only a leading online shopping destination in China but has also proved a force to be reckoned with to be highly successful during LeEco’s initial global expansion thus far, to the US &amp; Hong Kong. LeMall’s product line-up includes Smartphones, Smart TVs, Reverse In-Ear Headphones, All-Metal Earphones, Leme Bluetooth Headphones, Bluetooth Speaker, and much more that LeEco is going to launch in India. The LeMe E-commerce Festival led by LeMall has become the third largest B2C online shopping festival in China, covering 20.69 million users in the week from Sep 14 to Sept 20, 2015, setting the single-brand single-day TV sales quantity and value records in China’s e-commerce industry. It also set the single-brand single-day flagship phone sales quantity and value records in the e-commerce industry. In May 2015, LeMall sold 500K Le Superphones in one day, setting the single-day flagship phone sales quantity record and recorded upto 7.6 million users online on spike hour. Similarly, in November 2015, it sold 500K Le1S phones in one hour, setting a new record in China.

Another Brick in LeEco Ecosystem Cycle: Ushering in LeMall in India?

At the successful mega launch event on June 8, where <keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">Le</keyword>Eco unveiled its second generation Superphones, Le 2 and Le Max2 and marketplace e-commerce website, <keyword id="3389942" type="UNKNOWN" weightage="100" keywordseo="LeMall">LeMall</keyword>, LeEco also unveiled the first of its kind customer engagement, “CEO Program”. As part of the program, LeEco will be <keyword id="3411915" type="UNKNOWN" weightage="100" keywordseo="Looking-for-200-CEOs">looking for 200 CEOs</keyword> - Chief Experience Officers who will be the lucky few to become the early adopters of <keyword id="3411914" type="UNKNOWN" weightage="100" keywordseo="LeEcos-second-generation-Superphone">LeEco’s second generation Superphone</keyword> – Le 2. 
 The CEO <keyword id="3411899" type="UNKNOWN" weightage="100" keywordseo="Recruitment-program">recruitment program</keyword> is an unprecedented campaign both in terms of scale and nature undertaken in India so far. 
 The application for the <keyword id="3411876" type="UNKNOWN" weightage="100" keywordseo="CEO-Program">CEO program</keyword> will open at 12pm, June 15, 2016 and will close at 10am, June 20, 2016. All applicants will be required to visit <a href="http://www.lemall.com/in/">LeMall.com</a> at 12pm, June 20, 2016 and secure their position as a LeEco CEO. So here’s your chance to apply for the position and bag your seat in the board room on the 20th of June as the first 200 applicants only will be the lucky ones to become a, “LeEco CEO”. 
 
These 200 Chief Experience Officers will get the phone free of charge, together with a privilege card which will offer numerous benefits to users. In addition, the Superphone will come with industry’s first Type C CDLA interface replacing the age-old 3.5mm headphone port. 
 
The registration window will be opened on <a href="http://www.lemall.com/in/">LeMall.com</a> (LeEco's marketplace e-commerce website), and users can also be seamlessly redirected to <a href="http://www.lemall.com/in/">LeMall.com</a> through LeEco’s official Facebook and LeMe Community. Early adopters will need to scramble to get one “CEO” position. 
 The company has also announced the first flash sale of its newly launched Le Max 2 on June 28, 2016, and Le 2 in early July, while the registration of both models will kick off on June 15 on both <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <a href="http://www.lemall.com/in/">LeMall.com</a>. 
 
On June 8, at a packed event with close to 2000 people, LeEco announced that both its new Superphones comes at extremely attractive prices. Le 2 that comes with 3GB RAM+32GB ROM is priced at Rs 11,999/-. Le Max2 that packs in 4GB RAM+32GB ROM is priced at Rs 22,999/-, and while the other variant of Le Max2 that packs in 6GB RAM+64GB ROM is priced at Rs 29,999/-. All the Superphones comes bundled with one year Supertainment membership program that is worth Rs 4,900/- if purchased alone. Both the Superphones will be available on LeMall and Flipkart. 
 
LeEco has its unique way to interact with its customer base and Superfans. It follows the ‘Customer always comes first’ model that is based on Consumer Planning to Consumer Model (CP2C) philosophy. The 200 Chief Experience Officers (as the company calls them) will be the lucky ones to get their hands on the company’s recently launched Superphone, Le 2. 
 
LeEco also gives the “CEOs” not only a chance to access its new OTAs, but also make them an important part of its Pre-OTA Beta testing group. They get early access to its news features, optimisations and eUI upgrades and the company will use their feedback for the improvement of products and services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco launches a one of its kind, “200 CEOs” recruitment program

June 8th marks another mi<keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">le</keyword>stone day in the history of <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>’s India journey. The highly anticipated event witnessed unprecedented success with close to 2000+ attendees including media, industry veterans and Superfans. At the packed event in New Delhi, the internet and ecosystem conglomerate unveiled its next generation Superphones, Le 2 and Le Max2 and its marketplace <keyword id="946306" type="UNKNOWN" weightage="100" keywordseo="e-commerce-website">e-commerce website</keyword>, <keyword id="3389942" type="UNKNOWN" weightage="100" keywordseo="LeMall">LeMall</keyword> to thunderous applause. 
 
The event was one of the most well attended events in recent history. At the event, the video of the making of LeEco’s anthem was played which showed how delighted the music composer Pritam Chakraborty was with the CDLA experience. The anthem specially composed and produced by Pritam Chakraborty’s studio Jam8 and sung by Nakash Aziz was one of the highlights of the event. 
 At the event, Debashish Ghosh, the newly appointed COO for the Chief Content Marketing Business, <keyword id="3237410" type="UNKNOWN" weightage="100" keywordseo="LeEco-India">LeEco India</keyword>, also revealed exciting plans for the Content business including the benefits users can avail through the LeEco Membership. The announcement that through its Premium Membership program, LeEco would also give members access to more than 50 online international live concerts starting this month was literally music to the audience’s ears. All this in addition to numerous benefits such as live music &amp; concerts with Lossless Audio, exclusive giveaways and special events with celebrities and top entertainment talent among others. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them "redefined product value” along with its propriety technology, CDLA. CDLA technology is a new digital architecture that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. In under 24 hours, the two Superphones Le 2 and Le Max2, equipped with CDLA technology have already started receiving rave first impressions and accolades from tech and gizmo experts. 
 
LeEco also took the industry by storm by launching, LeMall, its marketplace e-commerce website. This is a critical step in establishing LeEco’s foot print in India since LeMall will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services. 
 
A day prior to the event, LeEco inked another milestone in the its India journey - its foray into the retail space in the country. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. 
 
LeEco has been very swiftly consolidating its presence in India with remarkable launches and announcements that are received well by both, the industry and users. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “complete ecosystem, groundbreaking technologies, and disruptive pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco enthralls Indian audience with 2Future - A magnificent launch of its next generation devices

In a nearly 2000-people mega launch event today, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate has finally unveiled its much awaited second generation Superphones, Le 2 and Le Max2, with the company's symbolized content ecosystem and membership being bundled, together with its marketplace e-commerce website, LeMall. The company also revealed the world's first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 "CEO"s. 
 The event at <keyword id="6568663" type="UNKNOWN" weightage="100" keywordseo="Siri-Fort-Auditorium">Siri Fort Auditorium</keyword> at New Delhi was one of the most well attended events in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz. 
 
Tin Mok, VP of Le Holdings and CEO, APAC, said, "Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India." 
 
LeEco's 2nd generation superphones: Le 2 and Le Max2 
 <keyword id="350911" type="PERSON" weightage="100" keywordseo="Atul-Jain">Atul Jain</keyword>, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them "redefine product value". "LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It's time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value." 
 
"We are focusing on the Eco Model, an integration of software, content, services, applications and hardware." 
 
As the next generation phone, Le 2, with a standard combination of 3GB RAM and 32GB ROM, is greatly improved from its predecessor. Powered by the Octa-Core Qualcomm ® Snapdragon TM 652. 
 
Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions. 
 
Le 2 has an In-Cell display screen which is usually featured with overpriced phones. The screen's blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter. 
 
It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA. 
 
Besides Le 2, LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world's most powerful processor, Qualcomm ® Snapdragon TM 820, the phone, featuring the high performance combination of 4GB RAM + 32GB on board memory or 6GB RAM + 64GB on board memory, pushed the limits of the industry to new heights. With a RAM three times that of the iPhone 6s Plus, Le Max2 (6G+64G) is 40% faster performance than most competitors' models, and is also 17% faster than its predecessor, Le Max. 
 
Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment. 
 
Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology, it also has a F2.0 aperture with OIS for blur free images even in low light. The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera. 
 
Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2's Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band. 
 
Phones bundled with Supertainment ecosystem and membership program 
 
LeEco has also made impressive additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi &amp; Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height. 
 
With LeEco's Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music &amp; concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts. 
 
World’s first <keyword id="3400203" type="UNKNOWN" weightage="100" keywordseo="CDLA-standard">CDLA Standard</keyword> to disrupt age-old industry norms 
 
Through the new Superphones, LeEco has revolutionarily replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. As an industry pioneer, LeEco introduced a new digital architecture, CDLA technology that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world. 
 
CDLA is quite intelligent. Every pair of CDLA earphones has its own independent ID, so it knows who is using it and what recommendations and preferences it can offer to the user, seamlessly integrating with LeEco's ecosystems. 
 
To showcase the revolutionary CDLA technology, the song composed by the Jam8 studios was recorded on two devices, one with the existing Hi-Fi audio capability and the other with the CDLA technology. The difference was unparalleled and the music experience from the device with CDLA technology was premium and seamless. LeEco has also unveiled the world’s ﬁrst Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999. LeEco has also unveiled the world’s ﬁrst Type-C CDLA Earphones which users can get access to at a competitive price of only Rs 1,999. 
 
The launch of LeMall to complete an ecosystem approach 
 With the launch of LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India. LeMall.com, first launched in Mainland China in 2013, is not only a leading online shopping destination in China but has also proved a force to be reckoned as highly successful during LeEco’s initial global expansion thus far, to the United States &amp; Hong Kong. Both Le 2 and the Le Max2 will be available on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and LeEco’s very own marketplace e-commerce website LeMall.com soon. 
 
LeMall is an important step in establishing LeEco’s foot print in India. It will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services. 
 
Disruptive Pricing for Le 2 and Le Max2 together with LeEco's membership Program 
 
Atul Jain announced the disruptive prices for Le 2 and Le Max2. 
 
For Le 2, the 3GB RAM and 32ROM combination Superphone comes at a price of Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased alone. 
 
For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership. 
 
LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart. 
 
LeEco now has a 24x7 Call Centre where users can reach the company’s customer service personnel via calls, live chats and even on social media. It will support queries in nine languages. 
 
LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. Recently, the company launched its first, “Made for India” Superphone Le 1s Eco. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing. 
 
Tin Mok, VP of Le Holdings and CEO, APAC of LeEco said, “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess." 
 
Another milestone in the company’s India journey was marked by its foray into the retail space in the country on 7th June. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco unveils the much anticipated second generation Superphones, Le 2 and Le Max2 through Flipkart and its own newly launched marketplace e-commerce website, LeMall

Chinese smartphone maker <a href="http://www.businessinsider.in/searchresult.cms?query=leeco&amp;sortorder=effectivedate">LeEco</a> has shown interest in opening single retail stores in India, after the country relaxed local sourcing norms. 
 
LeEco has filed an application with the Foreign Investment Promotion Board (FIPB) to set up its retail stores in India. 
 
LeEco has given its nod to India’s revised <a href="http://www.businessinsider.in/searchresult.cms?query=local+sourcing+norm&amp;sortorder=effectivedate">local sourcing norms</a>, which <a href="http://www.businessinsider.in/searchresult.cms?query=Apple&amp;sortorder=effectivedate">Apple</a> has yet to take a final call on. This may soon get processed as <a href="http://www.businessinsider.in/searchresult.cms?query=tim+cook&amp;sortorder=effectivedate">Tim Cook</a> is keen to open <keyword id="6354427" type="CITY" weightage="100" keywordseo="Apple">Apple</keyword>’s stores in India soon. 
 
If approved, LeEco is planning to open at least eight flagship stores by December with its complete range and also convert the current online store Lemall.com run by a partner into a company-owned entity. 
 <keyword id="3237410" type="UNKNOWN" weightage="20" keywordseo="LeEco-India">LeEco India</keyword> chief operating officer, <keyword id="350911" type="PERSON" weightage="20" keywordseo="Atul-Jain">Atul Jain</keyword>, told ET, “We have made a revised application to FIPB seeking exemption from local sourcing under the cutting-edge and state-of-the-art technology domain. We have already given details about our technology prowess and hope to receive the approval soon.” 
 
Also, LeEco wants to set up 500 brand stores in India through franchisee route, "We have covered 2,000 cellphone stores in six cities," said Jain.

After Apple, you may soon find LeEco stores in India soon

LeEco has now announced the launch of its global brand property LeEco Day on the e-commerce platform <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, as an expression of gratitude to its growing number of customers and loyal fan base. This will also mark grand celebration of its incredible start in the country owing to the huge success of its three flash sales last month. 
 
Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, this is a bigger-than-big shopping bonanza with Rs 8-crore worth of prizes and exciting offers to be held on February 25th (Thursday). 
 LeEco’s Atul Jain , COO Smart Electronics Business said: “We are humbled by the consumers’ response to our <keyword id="1616333" type="UNKNOWN" weightage="20" keywordseo="Superphones">Superphones</keyword> in the flash sales. We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>, which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers." 
 
It is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence. 
 
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs. 
 
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon. 
 
Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

3 successful flash sales pave way for LeEco Day - a Rs 8 crore shopping bonanza on Flipkart

As part of its ambitious expansion plans in India, LeEco, the global internet and ecosystem conglomerate has today announced its foray into the <keyword id="1948080" type="UNKNOWN" weightage="100" keywordseo="Offline-retail">offline retail</keyword> space in the country with its exceptionally popular <keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">Le</keyword> 1s. LeEco’s retail entry was marked by the presence of Bollywood star Soha Ali Khan along with Mr. Tin Mok, CEO, APAC and Mr. Atul Jain, COO, Smart Electronics Business, LeEco India. As part of the first launch phase, LeEco has kick started its offline journey with cities like New Delhi and Mumbai. To strengthen its offline presence, in the second phase, LeEco plans to cover close to 70% <keyword id="395327" type="UNKNOWN" weightage="100" keywordseo="retail-stores">retail stores</keyword> across India that contribute to mobile sales, by the end of September 2016. 
 
Commenting on the occasion, Mr. Atul Jain, COO, Smart Electronics Business of LeEco India said, “We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we’re thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country”. 
 Initially available exclusively on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, the highly successful Le 1s will now also be accessible to users through retail stores located across prime locations in Delhi. Le 1s has received a tremendous response from consumers since its launch. 
 
India has played a key role in replicating LeEco’s global success story, with trend setting products and record-breaking sales. With the launch of three Superphones in India since its launch, the company has successfully sold an astounding number of 500,000 Superphones in 100 days, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India. 
 
LeEco recently launched its ecosystem membership program in India. Besides providing users with rich and high quality content, this innovative membership program also integrates a comprehensive eco-services, like personal cloud services -LeEco Drive, LeMall and aftersales services. 
 
LeEco started its India operation in January this year with two Superphones Le 1s and Le Max, disrupting the market with its breakthrough technology, world class features at a .value price offering. The brand also recently launched its content ecosystem in India, introducing consumers to a whole new world of entertainment. The brand in a short span of time has become consumers’ favorite, evident from the record breaking milestones the Superphones have received in India. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco forays into brick and mortar retail stores with the highly popular Le 1s

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">APAT&amp;T CEO Randall Stephenson.</div></div></div>AT&amp;T has officially unveiled its new streaming TV service called DirecTV Now.There's a lot to unpack here, so let's make it as simple as possible.DirecTV Now will let you stream live television from networks you typically find on cable and satellite over the internet to your smartphone, tablet, computer, or set-top box like an Apple TV.Plans start at $35 per month for 60 channels and go all the way up to $70 per month for 120 channels.Check out the details in the press release below.This story is developing... refresh for the latest.Here's the press release:The future of TV is NOW. On Nov. 30, AT&amp;T begins offering 3 video streaming services - DIRECTV NOW, FreeVIEW and Fullscreen. It's your favorite TV networks and made-for-digital video content delivered with more choice and flexibility than ever. This is rules-free TV for anyone in the U.S. who wants to stream shows and movies anytime, anywhere. For the more than 20 million U.S. households who have dropped cable or are flirting with cutting the cord, we're now delivering video over a technology platform that will have multiple product capabilities, the first of which we're unveiling today."We're extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way," said John Stankey, CEO, AT&amp;T Entertainment Group."Our new customer-centric offers show that mobility and entertainment are better together," added Stankey.Sign up online for DIRECTV NOW or Fullscreen. Within minutes, you have the power to stream content over a U.S. internet connection on a variety of devices. No set-top-boxes, satellite dishes, annual contracts or credit checks required. And, if you're an AT&amp;T Mobility customer, DIRECTV will pick up the tab for data to help you achieve all your binge-worthy goals. Data Free TV means you won't use your AT&amp;T mobile data for watching DIRECTV NOW or FreeVIEW in the App. Fullscreen will also cover your data for streaming in the Fullscreen App on the AT&amp;T mobile network.2DIRECTV NOWStarting Nov. 30, stream your favorite live sports, on demand, premium channels, popular shows, and hit movies right to your tablet, smartphone or TV. It's the experience you love, without the limits you don't. Experience any of our packages free for 7 days when you sign up at www.directvnow.com and download the app from the Apple App Store or Google Play. To celebrate our historic launch of DIRECTV NOW, we're making streams come true by offering our "Go Big" package with more than 100 channels for just $35 per month. This is a limited time offer. Customers who sign up for this offer will continue to enjoy this special price for as long as you keep the package, subject only to future reasonable programming price increases applicable to all packages.DIRECTV NOW programming packages are seeded from our existing satellite TV service, putting popular channels together for a great entertainment value:<ul><li>Live a Little - $35 / month (60+ channels)</li><li>Just Right - $50 / month (80+ channels)</li><li>Go Big - $60 / month (100+ channels)</li><li>Gotta Have it - $70 / month (120+ channels) </li></ul>Fans of HBO® and Cinemax® can add these channels for just $5 each per month in addition to your base programming package.DIRECTV NOW will be available at launch through the following:<ul><li>Amazon Fire TV and Fire TV Stick</li><li>Android mobile devices and tablets</li><li>iPhone, iPad and Apple TV</li><li>Chromecast (Android at launch; iOS in 2017)</li><li>Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays</li><li>Internet Explorer, Chrome and Safari web browsers</li></ul>In 2017, we plan to add more devices to our lineup including Roku® streaming players and Roku TV™ models3, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands.Customers can get an Apple TV included with 3 months pre-paid of any DIRECTV NOW package. Apple TV features high-performance hardware and an intuitive and fun user interface using voice and the Siri Remote. For details, visit www.directvnow.com/appletv. Customers can opt for an Amazon Fire TV Stick with Alexa Voice Remote included with 1 month pre-paid of any DIRECTV NOW package. For details, visit www.directvnow.com/FireStick.Starting tomorrow, LeEco is also offering DIRECTV NOW service with the purchase of LeEco smartphones and TVs. For more information, visit www.LeMall.com.<ul><li>3 months: Le S3 and Le Pro3 ecophones or Super4 X43 Pro ecotv</li><li>6 months: Super4 X55 or Super4 X65 ecotvs</li><li>12 months: uMax8 ecotv </li></ul>Or for a limited time, you can get 1 month of DIRECTV NOW service when you buy a Lenovo laptop with Intel® Core™i3, i5 or i7 processor. For more information, visit www.lenovo.com.FullscreenMobilizing entertainment is at the heart of our collaboration with Fullscreen Media, a global leader in social-first entertainment experiences that knows mobile video users best. Tailored for digital natives, Fullscreen SVOD launched earlier this year and is $5.99 per month.Fullscreen now brings you more than 1,500 hours of ad-free premium scripted and unscripted original series, TV shows and films licensed from studio partners. You'll also get exclusive content from top online creators. Fullscreen Media has nearly doubled its programming since launch - including more original series and acquired content announced earlier this month.Now AT&amp;T will introduce an exclusive offer for our Mobility customers. Enjoy Fullscreen at no charge for 1 year included with eligible new and existing wireless plans with messaging service. Starting Nov. 30, sign up for the offer at www.fullscreen.com/att and stream Fullscreen without using your data.2Get Fullscreen anytime, anywhere in the U.S. at www.fullscreen.com and via iPhone, iPad, select Android Phones, Chromecast and Apple TV.FreeVIEWOur FreeVIEW experience lets anyone enjoy unique and exclusive content free of charge. It's a highly curated, always-fresh, ad-supported video service. It has a sampling of on-demand content from AUDIENCE Network, Otter Media properties and other channels on DIRECTV NOW. Download the DIRECTV NOW app to access FreeVIEW or visit www.directvnow.com and start streaming free of charge.Existing Premium ServicesAT&amp;T will continue to provide DIRECTV's premium satellite TV entertainment service. This includes our most advanced Genie HD DVR and an outstanding lineup of live and on-demand programming, plus add-on features like premium sports packages and the industry's best picture format: 4K Ultra High Definition. The DIRECTV App also lets satellite customers watch all live and recorded programs virtually anywhere.5 AT&amp;T will continue to offer our U-verse TV and internet service. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/hidden-iphone-settings-and-features-2016-11">3 hidden iPhone features only power users know about</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="U2ZnFqMDE6BYtPWtnOyKHxbH0ZjKS5SJ" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

AT&T announces its new streaming TV service DirecTV Now

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the leading global internet and technology conglomerate, today launched its <keyword id="3347367" type="UNKNOWN" weightage="100" keywordseo="Ecosystem-Membership-Program">ecosystem membership program</keyword> in India, coupling with its "<keyword id="835579" type="UNKNOWN" weightage="100" keywordseo="Made-for-India">Made for India</keyword>" <keyword id="3348207" type="UNKNOWN" weightage="100" keywordseo="Superphone-Le-1s-Eco">Superphone Le 1s Eco</keyword>. The announcement was made in collaboration with Eros Now, YuppTV and Hungama, at a packed event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. LeEco claims to redefine entertainment from Ordinary to Super with its ecosystem membership program. 
 
At the event, LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016. 
 
William Lee, Content VP of LeEco, APAC, said, "Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership." 
 
Speaking on the same occasion, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said “to cope with LeEco membership program, we introduce a special 'Made for India' Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price." 
 
Innovative Membership Program launched in India 
 
LeEco India launched its ecosystem-based membership program, which includes content, experience and service at this event. Besides providing users with rich and high quality content, this innovative membership program also integrated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company's business growth in India. 
 
The exclusive Live and Le Vidi under LeEco’s membership could reshape the entertainment industry and change the way users consume entertainment in India. Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. With the aim to provide its customers a coherent viewing experience on their phones, LeEco has been actively working with stakeholders in the Indian market to curate country-specific content for its users. 
 
Live 
 
Now users can carry their favourite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live’ (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others, Live will offer consumers a plethora of viewing options encompassing Music, Movies, News, Drama, Spiritual and Kids Entertainment across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya languages. 
 
Le Vidi 
 
With Le Vidi, users can catch the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga - Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumers entertainment choices that will truly redefine Entertainment to Supertainment. 
 
Live and Le Vidi will be available to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May. 
 
Furthermore, to ensure faster and seamless distribution of content to its users, LeEco India is establishing its in-house Cloud and Content Delivery Networks (CDNs) in 10 cities across India, ensuring the best picture quality and minimum buffering time. With such strong back-end infrastructure, integrated technology and backed by the company's years of experience in internet video, the company will bring radical changes to the sector in India, enabling loss-less premium broadcasts across devices. 
 
LeEco Music 
 
At the mega event, LeEco also announced its partnership with Hungama Music, India’s largest on-demand music destination, as its Music Service. 
 
Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even have a personalized playlist with their favorite songs on top and being recommended. 
 
Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones. 
 
LeEco music with Hungama services will be online at the 3rd quarter of 2016. 
 
First "Made for India" Superphone with ecosystem content– Le 1s Eco 
 
Le 1s Eco is the first "Made for India" Superphone being integrated with a content ecosystem, which includes Le Vidi of more than 2,000 movie tiles and Live of over 100 TV channels and LeEco Music of 2.5 million tracks. Thanks to LeEco's successful Ecosystem mode, Le 1s Eco, with 10 local languages, has become the first brand in India that integrates a localized entertainment center in India. 
 
To have a fast and seamless entertainment experiences, Le 1s Eco is equipped with a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM, enabling uninterrupted video streaming, and offering powerful multitasking capacity and a rich multi-media experience. 
 
The 5.5” inch (403 ppi) screen of 1920 x 1080 resolution display creates a clearer and larger-screen entertainment experience. 
 
The 13 MP rear camera and 5 MP front camera, with image beautifying function, ensure quality pictures and great video capability. The device also sports a powerful 3000 mAh lithium polymer battery for on the go usage. 
 
LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing. The latest IDC report shows Le 1s ranked the top 1 phone for online sales, in the price range of 10,000 to 15,000 Rupees, in February in India. And by May 2nd, in just 89 days, LeEco has sold more than 400,000 Superphones in India, leading the full-metal phone trend in the market. Le 1s Eco will continue the full-metal body legend. 
 
To see more Pictures, click <a href="https://drive.google.com/folderview?id=0B224kQwsY3tRT3Q1V3EyQ2dEd0k&amp;usp=sharing">here</a> 
 
Supertainment Package at an introductory price of Rs 9,999 
 
LeEco launched its Supertainment package at Rs 10,899 including Le 1s Eco for Rs 9,999 and a one-year content membership fee of Rs 4,900 and a LeEco offer of Rs 4,000. For the first flash sale at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. 
 
LeEco announced its content membership fee as of Rs. 490 a month or Rs. 4900 a year, and any person who buys a year content membership is entitled to get a hardware price deduction of Rs 4,000. 
 
LeEco has a global "Hardware Freebie Day" on April 14th, 2016, and a total of over RMB 2.36 billion (24.2 billion Rupees) sales were achieved across the LeEco ecosystem, including RMB 2.02 billion (21 billion Rupees) in membership subscription revenues. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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