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<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>The best thing to happen to smartphones this year has nothing to do with <a href="http://www.businessinsider.com/iphone-7-dual-camera-bokeh-2016-9" target="_blank">dual cameras</a> or <a href="http://www.businessinsider.com/google-rick-osterloh-makes-public-debut-2016-10" target="_blank">Google hardware</a>.Instead, it's the increasingly heated competition in the price tier just below the <a href="http://www.businessinsider.com/iphone-7-review-2016-9" target="_blank">iPhone 7s</a>, <a href="http://www.businessinsider.com/samsung-galaxy-s7-review-2016-3" target="_blank">Galaxy S7s</a>, and <a href="http://www.businessinsider.com/google-pixel-review-2016-10" target="_blank">Google Pixels</a> of the world. Specs and features that were once exclusive to phones that cost close to $700 are now freely available in devices that cost $300 less.A <a href="http://www.businessinsider.com/oneplus-3-huawei-honor-8-chinese-smartphones-2016-8" target="_blank">handful of Chinese companies</a> have led the charge. You won't find the $400 <a href="http://www.businessinsider.com/oneplus-3-review-2016-6" target="_blank">OnePlus 3</a>, <a href="http://www.businessinsider.com/zte-axon-7-review-2016-8" target="_blank">ZTE Axon 7</a>, or <a href="http://www.businessinsider.com/huawei-honor-8-review-best-phone-under-400-2016-8" target="_blank">Huawei Honor 8</a> on a carrier store shelf, but in terms of pure horsepower, there's very little separating them from the higher-priced flagships you see on TV. They look nice, too.Now, you can add another to the list. The<a href="http://www.businessinsider.com/leeco-smartphones-lepro-3-le-s3-announced-2016-10" target="_blank"> LeEco LePro 3</a> is the first phone to hit the US from Chinese (not French!) tech conglomerate LeEco, and makes it even harder for every company not named Apple, Samsung, or Google to sell a phone for more than $400.It's also not going to be the hit LeEco wants - and <a href="http://www.businessinsider.com/r-chinas-leeco-to-slow-pace-of-growth-faces-big-company-disease-ceo-2016-11" target="_blank">possibly needs</a>. Let's take a closer look.

This new $400 phone is as strong as the Google Pixel - for $250 less

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate, which has created ripples in the Indian market for being a disruptive and innovative brand has launched its first radio campaign nationally. The radio campaign spots have been conceptualized by Orchard , a unit of Leo Burnett Ad agency and implemented by Madison and will run across 7 radio channels in Tier 1 &amp; 2 cities. 
 
<keyword id="3264116" type="UNKNOWN" weightage="100" keywordseo="LeEco-Day">LeEco Day</keyword> v2.0, the company’s second super offer carnival in India will be held on the 7th and 8th of April and will offer unprecedented gifts and discounts to its customers on Flipkart. From a chance to win Mahindra KUV 100 as a bumper prize, to an easy exchange offer, the carnival will be an exciting day for Indian buyers. 
 
To promote the same, LeEco has collaborated with major radio channels across the country like Red FM, Fever 104 FM, Radio Mirchi, Big FM, Radio City, My FM, and Radio Tadka. Channels across Delhi, Mumbai, Bangalore, Chandigarh, Indore, Lucknow, Patna, Surat, Jaipur, Kolkata, Ahmedabad, Pune, Chennai and Hyderabad, will air details on offers and discounts, users can avail on LeEco day. 
 
Through this campaign, the company aims to target the age group of 15-30 years by enticing them to upgrade from their existing smartphones to LeEco’s Superphones. 
 
Talking about the campaign, Atul Jain, COO LeEco India said, “LeEco’s philosophy has been to provide customers with an encompassing and unprecedented experience. Our initiatives like the LeECo Day are part of our efforts to go-beyond customer expectations and provide them with the ‘Le experience’ we are known for globally. Considering most of our users are millennials and listen to radio which commuting, we decided to promote the LeEco Day at such a large scale over radio. We are sure that customers will make use of the LeEco Day 2.0 to the fullest and join the family of superphone users.” 
 
Since the launch of its phones the Le 1s and Le Max, LeEco devices have established themselves as the phone of choice among users, with their best in class performance and competitive pricing. LeEco has been aggressively marketing its devices in India and has already been present across traditional and new media outlets since January 2016.

LeEco tunes into FM for LeEco Day; launches high blitz radio campaign

<keyword id="3228784" type="UNKNOWN" weightage="100" keywordseo="Le-Superphones">Le Superphones</keyword> have not only disrupted the smartphone industry, but even the buyers' spending habits in India. Gone are the days when buyers would shy away from forking out a little extra to lay hands on a better phone. 
 With Superphones available at unbelievable pricing offer from global internet conglomerate, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, Indian smartphone buying habits has undergone a sea change. Consumers are now loosening their purse strings and brag about their newly acquired Superphones and its premium specs. All at an unmatchable price. 
 
Consumers are finding it more rational for buying Le Superphone with high specs at sub 12K rather than going for a not-so-smart phone at sub 8K. Here we explain why Le Superphones at a slightly higher price tag than the sub 8K smartphones, have become best friends for consumers from all walk of the life : 
 
Working Professionals: With Smartphones replacing the humble Indian wives as the 24/7 companion for Indian husband, working professionals are constantly in search for good looking and smart Superphones. 
 
First, use auto-launch management, and stop worrying about charging your phone when you’re on the go. You can take the apps you use every day, and set them to auto-launch. You can shut down the other apps indefinitely, until you personally open them later. You’d be surprised how much this saves on battery life. We’ve also optimized screen brightness and display effect for eUI 5.5, to further extend your battery life when you don’t have quick access to a charge point. 
 
Le Superphones' do not disturb function for SMS, and "the ignore function for incoming calls" is a latest craze amongst working professionals. Activate these tools in your settings when you need to disconnect for an important meeting, or if you just need to focus on something you’re working on. No need to shut down completely, just step away for a moment. 
 
The next crucial feature is the “pin to top” function. No need to scroll through a sea of spam before landing to one important mail from your office. 
 
No wonder, after Superphone's entry - the maxim has changed from "Behind every successful man is a woman" to "Behind every successful man is a Superphone". 
 
Housewives: Be it buying vegetables in a busy market or finishing pending bank work or travelling back to home in an auto-rickshaw, Le Superphones comes in handy with its unique anti-scratch mirror-surfaced fingerprint recognition and flash unlocking technology. People who cares about their appearance can save the headache of taking a mirror with them, as the mirror-surfaced fingerprint touch panel can be used as a mirror. With the patented LeTouch technology, Le 1s fingerprint sensor enables flash recognition within just 0.15 seconds and 99.3% accurate identification. It also allows touch in 360 degree to unlock the phone, with five fingerprints option available. 
 
Indulge yourself with LeEco's premium content soon to be available only on Le Superphones. After finishing their household chores, housewives can sit back with their Superphones for movies and dramas. You can use your Superphone like a remote control and control your TV from the kitchen. 
 
Students : The consistent yearning of students for knowledge, entertainment and connectivity has led Le Superphones to be their favorites. With voice search and LeView, students quest for knowledge and entertainment comes to an end. 
 
A remarkable feature of Le 1s is its entertainment and informative quotient. With its unique content ecosystem, a first in mobile phone business in India, students can soon get hitched with a content ecosystem to be uploaded into its android-based eUI system in the second quarter of this year. LeEco has already signed contracts with Eros and Yupp TV for Video-on-demand (VOD) and TV content streaming. 
 
Travellers: A traveller's best buddies are camera, book, flashlight and music player. With Le Superhones, it is now all in one platter. Le 1S superphone has a bigger display unit and larger realty than many of its competitors. The 5.5 inches superphone boasts of a 75 per cent body-to-screen ratio, that will keep engrossed a wanderlust to his screen 24/7. 
 
Moreover, 555 service stations and 24*7 services in 10 languages with several ways, including voice calls, livechat and social media, are available for LeEco users, erasing most people's worries for not getting a secured and enough after-sale services. Actually LeEco is paying so much attention to users' experiences that they also built LeMe community and registered social platform accounts to receive customers' feedbacks. 
 
About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, smart phone, video production and distribution, smart devices and large-screen applications to e-commerce, and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://icdn4.digitaltrends.com/image/le-superphone-rear-top-1000x666.jpg">Image source</a>

Why Le Superphones have disrupted the purchasing pattern of Indian consumers?

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

Le 1s received a record 95, 000 orders within 20 seconds for its second flash sale on Flipkart. 
 
Prior to the flash sale, the registrations reached a record high of 10.30 lakh, which is an industry first for any mobile brand in India. 
 Market-disruptor <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> has once again created three incredible records such as the largest number of orders received in a single flash sale, the shortest ever time for the orders received and the highest presale registration number. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India said, "It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing 1 million pre-sale registrations and receiving 95000 orders in a mere 20 seconds.” 
 
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s - the latter popularly referred to as ‘flagship killer’. 
 
At a price only Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

LeEco receives over 1 million registrations; record 95, 000 orders received in 20 seconds!

<keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> went on a selling spree on Tuesday as 70,000 Le 1s were sold out in just two seconds on Flipkart. Prior to the sale, total 605,000 registrations were received by the Chinese firm. 
 
This is said to be a groundbreaking record as no mobile brand in India has achieved this so far. 
 LeEco, which entered India on January 20, introduced two ‘SuperPhones’, <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword> and Le 1s. 
 
LeEco’s Le 1s is known as the ‘flagship killer’ is expected to capture a significant share of the massive middle-class market with its price and specifications. 
 
 
 
"I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products," said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
Priced at Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB Storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
It is fitted with 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera.

LeEco sells 70,000 phones in just 2 seconds, breaks records!

LeEco's flagship killer device- the Le1s has truly disrupted the Indian smartphone market. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. One such feature being the revolutionary Type C charger which makes charging quick- imagine just 5 minutes of charging gives the user a 3.5 hour of talktime! 
 
At a value price, the Le 1s offers USB Type-C charger which is not just future-proof but also makes data transfer quicker and charging superfast. 
 
Here is decoding the user benefits of Le 1s’ revolutionary Type-C Charger- 
Superfast Charging - USB Type-C also allows faster electricity transfer, which means that devices such as phones will charge faster. It also allows two-way power transfer. The Le 1S comes with a 3,000mAh battery with a fast charging support, which makes the phone a must buy for technology enthusiasts and youth alike who love spending time on their <keyword id="6354775" type="TECHNOLOGY" weightage="20" keywordseo="Smartphones">smartphones</keyword>. 
 
Quick Data Transfer – USB Type C uses more efficient data encoding which enables it to transfer content either way at really quick speeds. USB Type-C is backward compatible, which means that a USB adapter can be used to connect it to a computer or laptop that only has standard-sized USB ports. 
 
Reversible Usage - The primary difference is, it's reversible, which means that unlike the Micro-USB plug we use now, one can stick in a USB-C cable any which way and it doesn't matter because either side is "up." In addition to that, USB-C (which describes the plug's shape) supports the USB 3.1 standard, which describes some stuff one can do besides simply charging the phone. 
 
It’s future-proof - USB Type-C is simply the future and it has already proven itself to be better than all the microUSB cables that we currently have. The technology is designed to be future proof, so eventually it should become the only connector and port that is used. Smartphones that don’t have USB Type-C are going to be the ones that stick out in 2016. 
 
LeEco, the company which is known to bring such disruptive technology to the market, has also ensured that its users get access to Le Type-C charger with additional safety features such dust-and-short circuit proof. The fast charging features of the Le Type-C connector are supported by its two charging paths, 24W charger, 3A Data Cable and high density superfast charging battery. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down! 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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