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<br /> Right from a LED TV to smartphone and virtual reality goggles, <keyword id="3220584" type="UNKNOWN" weightage="100" keywordseo="Le-Eco">Le Eco</keyword> has created a niche for it in the Chinese market. However China’s most expensive film "The Great Wall," due to be released in next February is being produced by by <keyword id="3773010" type="UNKNOWN" weightage="20" keywordseo="LeEco-Global-Group">LeEco Global Group</keyword>, a Beijing-based company that's virtually unheard of in the West but is planning its own invasion - of the US.<br />
<br /> <keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">Le</keyword> Eco is also a multi-faceted <keyword id="4578" type="COMPANY" weightage="20" keywordseo="entertainment">entertainment</keyword> company, producing films like "The Expendables 2" and shows like "Go Princess Go," which tells the story of a 21st century playboy who travels back in time to ancient China. It operates a popular Chinese video subscription service and also makes electric cars and a smart bike (it has laser pointers, a heart rate sensor and built-in speaker).<br />
<br /> Like other tech companies, <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> (Le means happy in Chinese, and Eco is short for Ecosystem) dreams of weaving all these products and services together. Start a LeEco movie on your LeEco smartphone, resume it on your <keyword id="3261986" type="UNKNOWN" weightage="20" keywordseo="LeEco-TV">LeEco TV</keyword> and finish in your LeEco autonomous car. The company hopes this vision can resonate outside its home country. At an event on Wednesday in <keyword id="12161" type="COMPANY" weightage="20" keywordseo="San-Francisco">San Francisco</keyword>, LeEco is showing off a selection of products, including UHD TVs, smartphones, virtual reality goggles and electric bikes, which will soon go on sale to US consumers, reports <keyword id="29740" type="CITY" weightage="20" keywordseo="Bloomberg">Bloomberg</keyword>.<br />
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In China, LeEco sells its hardware at razor-thin margins. It derives profits from selling subscriptions to movies and television shows (some of it produced by LeEco), in addition to offering access to streamed sporting events, digital music and cloud storage.<br />
<br /> The business model will be difficult to export to the US, since the company does not yet produce any original TV shows or movies targeted to American audiences. But the process is on. In September, LeEco recruited <keyword id="3773011" type="UNKNOWN" weightage="20" keywordseo="Adam-Goodman">Adam Goodman</keyword>, the former president of <keyword id="21575" type="CITY" weightage="20" keywordseo="Paramount">Paramount</keyword> Pictures' Motion Pictures Group, to join its <keyword id="3773013" type="UNKNOWN" weightage="20" keywordseo="Le-Vision-Entertainment">Le Vision Entertainment</keyword> unit in <keyword id="6354803" type="COMPANY" weightage="20" keywordseo="Los-Angeles">Los Angeles</keyword>. He's tasked with replicating the global blockbusters that he produced at Paramount, including the "Mission Impossible" and "Star Trek" franchises.<br />
<br /> According to Bloomberg news, the company also has ambitions in <keyword id="6357722" type="COMPANY" weightage="20" keywordseo="silicon-valley">Silicon Valley</keyword>. It has persuaded executives from <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> and <keyword id="104695" type="CITY" weightage="20" keywordseo="Qualcomm">Qualcomm</keyword> to join its American team. Earlier this year, LeEco purchased 49 acres of land from <keyword id="6363100" type="CITY" weightage="20" keywordseo="Yahoo">Yahoo</keyword> in <keyword id="146130" type="COMPANY" weightage="20" keywordseo="Santa-Clara">Santa Clara</keyword>, where it plans to build headquarters for up to 12,000 employees.<br />
<br /> Alibaba, Tencent and <keyword id="70373" type="CITY" weightage="20" keywordseo="Baidu">Baidu</keyword> have opened modest offices in Silicon Valley, and have made investments in US startups. However Le Eco is far different than these Chinese tech giants. In the US, consumers are too reluctant to experiment with new brands and stick to established ones. Now the game is on to see how Le Eco grows in the US, while most Chinese brands have only shown razor-thin margins.

Le Eco is now ambitious to reach out to global market

<br /> <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> (formerly Letv), a leading global Internet technology company, was awarded “Best of <keyword id="111480" type="ORGANIZATION" weightage="100" keywordseo="mobile-world-congress">Mobile World Congress</keyword> - Most Innovative Company” by leading UK technology site <a href="http://www.alphr.com/technology/1002790/leeco-wins-alphrs-most-innovative-company-award-at-mwc-2016">Alphr.com</a>. LeEco was recognized for its high quality products, innovation and market disruption notably in the smartphone and automobile industries, where it’s generated headlines around the world.<br />
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“We’re honored to receive the ‘Best of Mobile World Congress - Most Innovative Company’ award from Alphr,” said Eric Mika, senior vice president of open ecosystems, strategic alliances and partnerships at LeEco. “LeEco has made tremendous momentum over the past year having just entered the smartphone market last spring, and expanding to India and the U.S. this year. This award reinforces our vision to bring consumers everywhere a truly connected lifestyle that is powered by an Internet ecosystem of content and accessible, innovative products.”<br />
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David Court, editor at Alphr.com said, “It’s pretty clear that LeEco is one to watch. The spec of its flagship handset, the Le Max Pro is tantalizing; we can’t wait to test it. Combined with some of the innovations they are working on in Car-Tech, as well as their Smart ‘Super Bike’ make LeEco the winner of Alphr.com’s ‘Most Innovative Company’ award for MWC 2016.”<br />
Among LeEco’s recent innovations are the world’s first Qualcomm® Snapdragon 820-powered smartphone the Le Max Pro, which was unveiled during the Consumer Electronics Show in Las Vegas this past January, as well as its electric, connected smart bicycle, the Super Bike.<br />
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The Le Max Pro boasts a robust set of features, including the Snapdragon SenseTM ID fingerprint technology, the mobile industry’s first comprehensive ultrasonic-based fingerprint biometric solution, providing a more secure, spoof-resistant alternative to capacitive-based fingerprint sensors. The Le Max Pro also features 802.11ad WiFi for real-time wireless streaming and Qualcomm® Quick Charge™ 2.0 for up to 75% faster charging than conventional methods.<br />
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The sleek, modern Super Bike is optimized for an eco-riding lifestyle, focused on Android connectivity, state-of-the-art software and top-of-the-line hardware to offer riders a futuristic transportation experience. The Super Bike features a smart riding system, fingerprint identification, a smart lock, two-way radio, sensor group and power management system. This first-of-its-kind bike is currently available in China and will be available in the U.S. later this year.<br />
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This week, LeSports, the sports arm of LeEco, acquired exclusive international broadcast rights covering five seasons for China’s top football league, the Chinese Super League (CSL). Starting in 2016, LeSports will live stream CSL matches in the U.S., mainland China, Hong Kong, Macau, Taiwan, Canada, Southeast Asia, and more. The partnership exemplifies LeSports’ continued disruption to the global sports industry with its ecosystem of content, smart devices, event operations, and customer service.<br />
Freshly inked this month, LeEco announced a joint venture with luxury sports car maker Aston Martin in which the two companies plan to co-develop a range of next-gen connected electric vehicles, including a production version of Aston Martin’s RapidE slated to hit the market by 2018. The two companies will work together on research and development, production, manufacturing and sales of electric cars for brands including Aston Martin and LeEco.<br />
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About Alphr.com<br />
Launched in June 2015 Alphr.com has become one of the UK’s biggest technology websites. Covering the amazing technologies that change the way people work and live, Alphr is a website for people who embrace new technology and thrive on change.<br />
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About LeEco<br />
LeEco is a leading, global Internet technology company that converges culture, content, innovation, lifestyle and entertainment with a jaw-dropping array of products and experiences that fit perfectly into a broad spectrum of lifestyles. LeEco opens new opportunities for consumers, and the technology and entertainment industries, with an integrated ecosystem that spans smartphones, TVs, transportation, sports, film, entertainment and more. LeEco was recently named one of Fast Company’s 2016 “Most Innovative Companies.” To learn more, visit LeEco’s official <a href="mailto:www.leeco.com">website</a> and follow them on Facebook and <a href="https://twitter.com/letvusa">Twitter</a>.<br />

LeEco Awarded Most Innovative Company at Mobile World Congress

LeEco has now announced the launch of its global brand property <strong>LeEco Day</strong> on the e-commerce platform <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, as an expression of gratitude to its growing number of customers and loyal fan base. This will also mark grand celebration of its incredible start in the country owing to the huge success of its three flash sales last month.<br />
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Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, this is a bigger-than-big shopping bonanza with Rs 8-crore worth of prizes and exciting offers to be held on February 25<sup>th</sup> (Thursday).<br />
<br /> LeEco’s Atul Jain , COO Smart Electronics Business said: “We are humbled by the consumers’ response to our <keyword id="1616333" type="UNKNOWN" weightage="20" keywordseo="Superphones">Superphones</keyword> in the flash sales. We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>, which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers."<br />
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It is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence.<br />
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Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.<br />
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Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon.<br />
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Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.<br />
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Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.<br />

3 successful flash sales pave way for LeEco Day - a Rs 8 crore shopping bonanza on Flipkart

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="https://www.facebook.com/LeEcoGlobal/photos/a.1604271533143815.1073741828.1535727923331510/1729153000655667/?type=3&amp;theater">Facebook/LeEco</a></span></p></div><p></p></div></div>Chinese company LeEco is running into some more trouble with its electric car plans. </p><p><a href="https://www.buzzfeed.com/priya/turmoil-at-faraday-future?utm_term=.cogNdX9nv#.hljEbQq8R" target="_blank">Buzzfeed News</a> reported today that LeEco leaned on Faraday Future, the startup it has a strategic partnership with, to design its self-driving car, <a href="http://www.businessinsider.com/china-tesla-killer-electric-car-lesee-2016-9" target="_blank">the LeSee</a>. LeEco's CEO Jia Yueting is a personal investor in Faraday Future.</p><p>Faraday Future employees were pulled off their core projects to work on LeSee car that was shown on stage at an event in April. The car, said to boast autonomous capabilities at the event, was actually being piloted backstage via a remote control, Buzzfeed reported.</p><p>Faraday Future declined to comment for this story. </p><p>LeEco did not immediately return Business Insider's request for comment.</p><p>The news comes a month after Yueting told LeEco staff that the company was <a href="http://www.businessinsider.com/r-chinas-leeco-to-slow-pace-of-growth-faces-big-company-disease-ceo-2016-11" target="_blank">facing a shortage of cash</a> from expanding too fast and in too many directions.</p><p>Faraday Future has had troubles of its own. It <a href="http://www.businessinsider.com/faraday-future-production-vehicle-release-date-2016-11" target="_blank">stopped work</a> at its $1 billion factory in North Las Vegas and is likely to <a href="http://www.businessinsider.com/faraday-future-production-vehicle-release-date-2016-11" target="_blank">miss the shipping deadline</a> for its production vehicles that were said to come to market some time in 2017.</p><p>Dan Schwartz, Nevada's state treasurer, has been a <a href="http://www.businessinsider.com/who-is-backing-faraday-future-2016-3" target="_blank">vocal skeptic</a> of the Faraday Future project since Nevada offered the startup millions in tax incentives to build its factory.</p><p>Buzzfeed News also reported that a <a href="https://www.documentcloud.org/documents/3239346-Futuris-Faraday.html" target="_blank">lawsuit</a> was filed against Faraday Future from auto supplier Futuris for falling behind on $10 million worth of payments. Another lawsuit, from by Beim Maple Properties, alleges Faraday Future is behind roughly $105,000 in rent payments for a warehouse.</p><p><em>Read the full <a href="https://www.buzzfeed.com/priya/turmoil-at-faraday-future?utm_term=.cogNdX9nv#.hljEbQq8R" target="_blank">Buzzfeed News report here</a>.</em></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/faraday-future-first-car-ffzero1-f-f-zero-0-one-1-batmobile-tesla-rival-2016-1">Tesla's rival just unveiled its first car -&#xa0;and it looks like a futuristic Batmobile</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="1tNTkwMDE6Dnj5rVvQjupmlKl3CjKnMe" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Report: LeEco's self-driving car was actually piloted by remote control and designed by Faraday Future

<p>Chinese tech company LeEco, commonly referred to as the "Netflix of China," will announce a strategic investment in Vizio on July 26, Tech Insider has separately confirmed.</p><p>LeEco is best known for its Netflix-like streaming video service (Netflix isn't available in China), but it also makes tons of hardware ranging from smartphones to TVs to virtual reality headsets.</p><p>LeEco sent out invitations to some press Thursday announcing a mysterious event in LA, and we understand that the event will be LeEco's first major public step into the US market. An earlier <a href="http://www.digitimes.com/news/a20160713PD210.html">report in DigiTimes</a> Thursday speculated that LeEco would make an investment in Vizio.</p><p>It's unclear how much LeEco is investing in Vizio, but details on the partnership should be announced at the LA event.</p><p>Here's the invitation to the event:</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>LeEco</span></p></div><p></p></div></div></p><p>A LeEco spokesperson declined to comment beyond what's in the invitation. We've reached out to Vizio for comment.</p><p>LeEco is also funding Faraday Future, the secretive electric car company that unveiled its first prototype at CES in January:</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>AP</span></p></div><p></p></div></div></p><p>LeEco also has its own <a href="http://www.techinsider.io/leco-lesee-electric-car-concept-announced-2016-4">prototype electric car called the leSEE</a>:</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Kim Kyung Hoon/Reuters</span></p></div><p></p></div></div></p><p>Vizio, which is based in the US, is one of the most popular TV makers in the country. A strategic investment in the company is a good way for LeEco to quickly gain a foothold in the US consumer electronics market beyond its transportation ambitions.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/faraday-future-first-car-ffzero1-f-f-zero-0-one-1-batmobile-tesla-rival-2016-1">Tesla's rival just unveiled its first car -&#xa0;and it looks like a futuristic Batmobile</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="1tNTkwMDE6Dnj5rVvQjupmlKl3CjKnMe" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

The 'Netflix of China' is coming to the US in a big way

<p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>REUTERS/Damir Sagolj</span></p><p class="caption">Jia Yueting, co-founder and head of Le Holdings Co Ltd, also known as LeEco and formerly as LeTV, gestures as he unveils an all-electric battery "concept" car called LeSEE during a ceremony in Beijing, China April 20, 2016.</p></div><p></p></div></div>On Wednesday, the sprawling Chinese tech company LeEco, known as the "Netflix of China" for getting its start in streaming video, made a splashy debut in the US with products that ranged from phones to TVs to streaming services.</span></p><p>Two of the big services that piqued people's interests were LeEco's video offerings: EcoPass, a Netflix-like service that also includes cloud storage, and LeEco Live, a streaming TV product. Given LeEco's history in streaming video, the question is whether had a chance to challenge heavyweights like Netflix, Amazon, and Hulu on their own turf.</p><p>LeEco was vague on the details of both services, but pumped up its "content partners" like Lionsgate, Showtime, Vice, and so on. LeEco also said that its existing partnerships in show business were a big key to stocking the new service with TV shows and movies people will actually want to watch, <a href="http://www.businessinsider.com/leeco-announces-leeco-live-for-united-states-2016-10">my colleague Matt Weinberger reported</a>. Its Chinese library contains over 5,000 movies and 100,000 TV episodes, <a href="https://www.wired.com/2016/10/leeco-in-america/">Wired noted</a>.</p><p>On stage Wednesday, LeEco did a demonstration of how its video can work across all devices in the LeEco ecosystem. In a demo, LeEco showed someone using a two finger-swipe to take a Showtime video playing on their LeEco smartphone and seamlessly stream it to their Vizio TV (which LeEco owns).</p><p>But what does Showtime's "partnership" with LeEco actually entail?</p><p>"It just means that the Showtime app is going to be preinstalled on all of the LeEco smart TVs, so no need for customers to download at their app store," a Showtime spokesperson told Business Insider. "They'd still have to subscribe as they normally do."</p><p>So it's basically the same as having the Showtime app on your Apple TV or Roku.</p><p>What about Sling TV, another announced partner? "Our relationship with LeEco is similar to other Android TV providers," a spokesperson said. So again, you still have to subscribe separately. The same is true for both Seeso and IndieFlix, both also announced at the event.</p><p>It appears that many of the content partners touted at LeEco's event aren't giving any special treatment to LeEco's service. And none of the relationships are exclusive, <a href="https://www.wired.com/2016/10/leeco-in-america/">according to Wired</a>.</p><p>One company that is different is Lionsgate. Lionsgate is licensing a significant number of library films and television series to LeEco Live.</p><p><span style="font-weight: 400;">At the event, Lionsgate CEO Jon Feltheime described the company's relationship with LeEco. "It started with ZZ and Le Vision distributing our films in China," he said. "I've got to admit, they did such a great job that some of those films did even better in China than they did in the US … I'm pleased to announce today that we have also reached an agreement to license a significant amount of content to the new LeEco Live platform here in the US."</span></p><p>It remains to be seem exactly which Lionsgate shows and movies will appear on the platform, but the takeaway from it all is that LeEco doesn't seem to have, for now, put together the type of streaming service that could compete with the big guns. This is especially true since streaming companies like Netflix have begun to focus on exclusivity and original content to differentiate themselves.</p><p>Part of LeEco's lack of exclusive content might be strategy. In China, LeEco built its business starting from streaming video and then expanding into phones, TV, bikes, and even cars. But in the US it seems to be doing the opposite.</p><p>"In the US they're doing it almost backwards. They're coming out with hardware first and building their US-specific content library," Current Analysis research director Avi Greengart <a href="https://www.wired.com/2016/10/leeco-in-america/">told Wired</a>.</p><p><span style="font-weight: 400;">We'll see how that develops, but for now, it doesn't seem like Netflix has much to fear.</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/most-underrated-unknown-television-shows-on-netflix-2016-10">The 7 best TV shows on Netflix you've probably never heard of</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="huZ3ZyMzE6rGxAguTdCEVzFAvdxaEa5B" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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Le Eco is now ambitious to reach out to global market

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