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It has only been four months that <keyword id="2784463" type="UNKNOWN" weightage="100" keywordseo="Jia-Yueting">Jia Yueting</keyword>, founder of <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, announced that his company was fast running out of cash, and now, as per reports, the company has fired 85% of its India staff, followed by two leadership exits. 
 
Industry experts believe this to be a sign of the start of the end of company’s stint in India. 
 
Also read: <a href="http://www.businessinsider.in/Le-Eco-is-now-ambitious-to-reach-out-to-global-market/articleshow/55008299.cms">Le Eco is now ambitious to reach out to global market</a> 
 The two leadership exits that the company saw were of Atul Jain, COO of smart electronics business, and <keyword id="304558" type="PERSON" weightage="100" keywordseo="Debashish-Ghosh">Debashish Ghosh</keyword>, COO for Internet applications, services and content. 
 
In its <a href="http://www.businessinsider.in/LeEco-gets-new-APAC-President-and-secures-US600-million-new-funding/articleshow/55438255.cms">glorious days</a>, LeEco got the better of rivals like Xiaomi, Oppo and Vivo with an advertising budget as high as Rs 80 crore a month. However, in December, it started withdrawing sales through offline retail stores. A month before that, employees had got a mail from Jia Yueting, in which he said that the firm had burnt cash too quickly in a range of ventures from mobile phones to <a href="http://www.businessinsider.in/report-leecos-self-driving-car-was-actually-piloted-by-remote-control-and-designed-by-faraday-future/articleshow/56010316.cms">driverless cars</a>. 
 
Cost cutting was one of the possible solutions mentioned in the mail. 
 
Also read: <a href="http://www.businessinsider.in/LeEco-goes-from-massive-global-launch-in-the-U-S-to-cost-cutting-programs-in-China-to-India-becoming-the-companys-future-all-in-three-weeks/articleshow/55353378.cms">LeEco goes from massive global launch in the U.S. to cost cutting programs in China to India becoming the company’s future, all in three weeks</a> 
 
As per industry executives, LeEco would exit India because of both the financial crisis at the parent firm and their decision to focus on China and the US. <a href="http://www.businessinsider.in/Heres-how-smartphone-companies-across-all-segments-were-affected-by-demonetization/articleshow/55755850.cms">Demonetisation</a> also had a big role to play in the falling sales in the <keyword id="47445" type="UNKNOWN" weightage="100" keywordseo="Indian-market">Indian market</keyword>. 
 
However, LeEco India COO Alex Li denied any plans to exit the market or liquidate stock, stating that it was due to change in strategies that led to the layoffs. 
 
"All businesses need to be profitable to be sustainable. That has been the primary objective in taking certain measures, though the numbers (of layoffs) indicated are incorrect," Li told ET. 
 
It was in last February that LeEco had entered India, and became customers’ favourite because of great deals on smartphones and large-screen LED television sets. All of it was supported by big advertising budget of as much as Rs 80 crore per month, which possibly led to the downfall. 
 
(Image source: Android Headlines)

With 85% of its staff gone, LeEco might soon exit India

<keyword id="3311303" type="UNKNOWN" weightage="100" keywordseo="leeco-day-v2-0">LeEco Day v2.0</keyword> carnival just got more irresistible! The global internet and technology conglomerate today revealed their mega offer for consumers on the <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> Day v2.0 carnival – a chance to win the Mahindra KUV100. Offering consumers great offers and benefits on its LeEco Day, the company continues to celebrate its success in India, owing to its superior products, breakthrough technology and disruptive pricing. 
 
One lucky buyer of Le Superphones on April 7th and 8th will stand a chance to win this Dream Car this time again. LeEco, in its previous LeEco Day carnival, too had put up great offers and benefits to make the shopping bonanza a great treat for Le Superphone buyers. 2000 lucky winners received Le Super accessories during LeEco Day’s first shopping carnival and Pankaj Verma from Delhi won the Mahindra KUV100 to become one lucky buyer to drive home his Dream Car, courtesy LeEco. 
 
LeEco’s Le 1s’ stunning design, best-in-class technology, compelling features, first of its kind content integration – all of these make Le1s a leader in its segment hands down. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also promises smooth multitasking as the Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

LeEco Day v2.0 – it can’t get any Bigger than this!

Now here is a great reason to mark your calendars for April 7th &amp; 8th. The much awaited <keyword id="3264116" type="UNKNOWN" weightage="100" keywordseo="LeEco-Day">LeEco Day</keyword> is making a grand comeback on Flipkart, with irresistible, hard-to-pass-up offers and benefits. Spurred by the unprecedented success of the last <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> Day bonanza, the upcoming one extends the fabulous Exchange and Cashback offers. Consumers now get a chance to own their favourite Le 1s superphone by exchanging their old smartphone provided it is in working condition, for an amazing value of upto Rs 10,000/-and upto Rs 21,000/- for the premium big &amp; bold Le Max. This means that on April 7 &amp;8th 2016, the special Le Eco Days, consumers can avail close to 90% off on the Le Superphones. Plus, consumers can avail the benefit of 5% cash back on all Credit and Debit cards. 
 
LeEco Day v2.0 is packed extraordinary offers this time as LeEco rewards consumers for their continued support to the brand and celebrates its success in India. The excitement does not end here! Watch out for more surprises in the following days as LeEco woos consumers with great benefits in what is planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart. 
 
LeEco’s Le 1s’ stunning design, best-in-class technology, compelling features, first of its kind content integration – all of these make Le1s a leader in its segment hands down. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also promises smooth multitasking as the Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

LeEco Day - The Super Offers Carnival Returns On April 7& 8th

LeEco superphones are back on popular demand for two more days on an e-commerce platform, Flipkart. Much loved flagship killer – <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> and the super-premium <keyword id="2861359" type="UNKNOWN" weightage="100" keywordseo="LE-MAX">Le Max</keyword> are now available on attractive exchange offer on March 1 &amp; 2. 
 
LeEco has announced a striking, hard-to-pass-up exchange offer that will give consumers a chance to exchange their old smartphone and get up to Rs 6000/- off on Le 1s or up to Rs 20,000/- for Le Max. This means that on March 1 &amp; 2, consumers can avail of over 50% off on the Le Superphones. LeEco consumers can now revel on the fact that they can own the Superphones without registration. The sale for Le 1s and Le Max opens on March 1 at midnight. 
 
Earlier the brand has broken many industry records as well as reaped an enormous response from consumers for its recently organised LeEco Day. LeEco is already working on some of the world's cutting edge ecosystem solutions in the field of Mobile, big screen, sports, content, auto-mobile. LeEco believes that a combination of devices with innovative gadgets/apps for niche requirements will propel the company's sales into a different higher level. 
 
The big differentiator for LeEco is its four pronged offering of devices, content, application and platform. The devices (Superphones) are first part of the ecosystem LeEco successfully unveiled in Indian market, further more LeEco plans not just to piggyback on the burgeoning superphone sales in the second largest smartphone market of the world, but has also adopted the path of "Device plus" while discarding the path of "Device-only" to make inroads in Indian market that will take user experience to an altogether higher echelon. 
 
About LeEco 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le Superphones back on sale on popular demand

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s new value flagship device- the Le1s is an industry favourite, proves the high AnTuTu score of 55844. The Superphone is not just a beautiful premium device with an all metal body but a powerful device with a super-fast processor and RAM. Rated much ahead of competitors on AnTuTu benchmark, the Le1s is a true market disruptor. 
 
Data from: AnTuTu benchmark 
Score – 55844 
3D- 13162 &gt; 
UX- 18453 &gt; 
CPU- 18426 &gt; 
RAM- 5803 
 With breath-taking looks and design, the <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> has enough and more to make competitors sweat! 
 
Design and display 
 The Le 1s sports a stunning all metal unibody which gives it a solid look and feel. Not just that, it also makes it look beautiful in the user’s hands. Furthermore, the bezel less design display reduces the footprint of the phone, making it comfortable to hold. On the other hand, Lenovo offers a more streamlined approach in the K4 Note with a plastic back supported by metal accents around the corners. That aside, it is also a little thicker than the Le 1s. In terms of design and build quality, the <keyword id="3223231" type="UNKNOWN" weightage="100" keywordseo="LeEco-Le-1S">LeEco Le 1s</keyword> definitely has an edge over Lenovo’s offering, all thanks to its all-metal body. 
 
Both smartphones come equipped with almost identical 5.5-inch 1080p LCD IPS displays. This also means they offer similar pixel densities. The Le1 s screen is crisp and offers vibrant, natural colours. 
 
Performance The Le 1s is a budget powerhouse. Where the K4 Note is powered by an <keyword id="3237411" type="UNKNOWN" weightage="100" keywordseo="octa-core-MediaTek-MT6753-processor">octa-core MediaTek MT6753 processor</keyword> clocked at 1.3GHz, the LeEco Le 1s, goes one step ahead, incorporating a high-end octa-core MediaTek Helio X10 chipset clocked at 2.2GHz. Heavy gamers might tilt towards the Le 1s for smoother gaming experience. 
 
Both phones are crammed with 3GB of RAM offering a cushion for multitasking. 
 
Camera and storage 
The optics in both the smartphones are not only similar on paper, but in real life performance as well. Both feature 13MP cameras at the rear with phase deduction autofocus and LED flash. 5MP cameras adorn the fronts of both smartphones for selfies and video calling. 
The Le 1s camera locks focus in just 0.09 seconds, making it the best camera phone to click pictures. 
 
Additionally, the Le Superphone offers consumers great features to capture videos like the ‘slo-mo’ recording feature that allows users to shoot videos in slow motion, where every frame is well-defined, every moment means more. Users can film in 2x, 4x and HD videos with flash. 
 
On the storage front, the K4 Note comes with 16GB of internal storage which can be expanded further up to 128GB with the help of a microSD card. While the Le 1s offers a better internal storage capacity of 32GB. 
 
Software, connectivity and additional features 
The LeEco Le 1s runs the company’s EUI atop of Android 5.0.2 Lollipop with a promised upgrade to Marshmallow in the near future. The Android 6.0 update is due for the K4 Note as well, which currently runs Android 5.1 Lollipop with Lenovo’s own Vibe UI on top. Both devices have a smooth and responsive interface, and as is customary for many Chinese companies, no app drawers in the default home launcher. However, the Le 1s bets big on its content ecosystem by partnering with streaming services such as Eros Now and YuppTV to offer free subscription to its consumers. 
 
Both smartphones come with fingerprint scanners on the back, which is fast and quite accurate. However, the biometric module on the Le 1s also doubles up as a mirror. Also, you can store up to five fingerprints in the Le 1s, but the K4 Note only allows you to register up to two. The Le1s thus scores on this parameter as well, which is comparable to many flagship devices on offer. 
 
On the connectivity front, both phones feature 4G LTE, Wi-Fi 802.11, mobile hotspot, Bluetooth 4.0, and GPS. The Lenovo K4 Note also features NFC, unlike the Le 1s. Also worth noting is the fact that the K4 Note is a proper dual-SIM smartphone, with a dedicated microSD card slot, so you don’t need to sacrifice dual-SIM functionality in case you need to add more storage, unlike hybrid dual-SIM phones. 
The LeEco advantage continues for consumers with the company’s best in class after sales set-up. The company has already announced 555 service centres across prominent locations across the country and 24*7 toll-free call centre support.

What places the Le 1s way ahead of it’s competitors?

Indian Prime Minister Narendra Modi launched his <keyword id="6354869" type="UNKNOWN" weightage="20" keywordseo="make-in-India">Make in India</keyword> campaign in September 2014, pledging to lower barriers for doing business and open ways for foreign investment. He is hoping to change Asia's third-biggest economy into a manufacturing powerhouse like China. 
 
With the assistance of Make in India drive, India is on the path of becoming the hub for hi-tech manufacturing, for instance, GE, Siemens, HTC, Toshiba, and Boeing have either set up or are in procedure of setting up manufacturing plants in India, pulled in by India's market of more than a billion consumers and increasing purchasing power.

Here are the 10 major
investments in the manufacturing sector after PM Modi’s ‘Make in India’

The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

With the <keyword id="1929810" type="UNKNOWN" weightage="20" keywordseo="Digital-India">Digital India</keyword> mission moving from strength to strength, the <keyword id="6354775" type="TECHNOLOGY" weightage="20" keywordseo="Smartphones">smartphones</keyword> category in India continues to be one of the most hotly contested arenas in online shopping. <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> got in touch with <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> to delve into their sales analysis in regards to smartphones purchases. 
 
<a href="http://www.businessinsider.in/how-india-shopped-on-snapdeal-in-2016/articleshow/56202021.cms">ALSO READ: How India shopped on Snapdeal in 2016</a> 
 
According to the company, 50% of sales in the category are coming from Tier 2 &amp; 3 cities, this is an indication of the fact that higher volumes of smartphone sales are enabling more Indians to come online and as a result, to shop. 
 
<a href="http://Exclusive: This is how you can get free cloud credits on Digital Ocean">ALSO READ: Exclusive: This is how you can get free cloud credits on Digital Ocean</a> 
 
The popularity of smartphones in India, as clearly indicated by #FlipTrends, highlight the shift consumers are making towards 4G enabled smartphones. Today consumers are opting for brands and models that could not just offer them the features, but are affordable as well. 
Some interesting insights in this category are: 
 
<a href="http://www.businessinsider.in/these-are-the-five-gadgets-you-should-buy-before-the-year-ends/articleshow/56184857.cms">ALSO READ: These are the five gadgets you should buy before the year ends</a> 
 
What sells 
 
Top 5 Selling Brands: 
 - <keyword id="13722" type="CITY" weightage="20" keywordseo="Lenovo">Lenovo</keyword> 
- MI - <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> - <keyword id="11148" type="CITY" weightage="20" keywordseo="Motorola">Motorola</keyword> 
- LeEco 
 
Top 5 Selling Phones: 
 
- Redmi 3S Prime 
- Redmi Note 3 
- Moto E 3 Power 
- Lenovo K5 
- Samsung J5

You Searched For "LeEco India" and got 9 results

With 85% of its staff gone, LeEco might soon exit India

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