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<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate, which has created ripples in the Indian market for being a disruptive and innovative brand has launched its first radio campaign nationally. The radio campaign spots have been conceptualized by Orchard , a unit of Leo Burnett Ad agency and implemented by Madison and will run across 7 radio channels in Tier 1 &amp; 2 cities. 
 
<keyword id="3264116" type="UNKNOWN" weightage="100" keywordseo="LeEco-Day">LeEco Day</keyword> v2.0, the company’s second super offer carnival in India will be held on the 7th and 8th of April and will offer unprecedented gifts and discounts to its customers on Flipkart. From a chance to win Mahindra KUV 100 as a bumper prize, to an easy exchange offer, the carnival will be an exciting day for Indian buyers. 
 
To promote the same, LeEco has collaborated with major radio channels across the country like Red FM, Fever 104 FM, Radio Mirchi, Big FM, Radio City, My FM, and Radio Tadka. Channels across Delhi, Mumbai, Bangalore, Chandigarh, Indore, Lucknow, Patna, Surat, Jaipur, Kolkata, Ahmedabad, Pune, Chennai and Hyderabad, will air details on offers and discounts, users can avail on LeEco day. 
 
Through this campaign, the company aims to target the age group of 15-30 years by enticing them to upgrade from their existing smartphones to LeEco’s Superphones. 
 
Talking about the campaign, Atul Jain, COO LeEco India said, “LeEco’s philosophy has been to provide customers with an encompassing and unprecedented experience. Our initiatives like the LeECo Day are part of our efforts to go-beyond customer expectations and provide them with the ‘Le experience’ we are known for globally. Considering most of our users are millennials and listen to radio which commuting, we decided to promote the LeEco Day at such a large scale over radio. We are sure that customers will make use of the LeEco Day 2.0 to the fullest and join the family of superphone users.” 
 
Since the launch of its phones the Le 1s and Le Max, LeEco devices have established themselves as the phone of choice among users, with their best in class performance and competitive pricing. LeEco has been aggressively marketing its devices in India and has already been present across traditional and new media outlets since January 2016.

LeEco tunes into FM for LeEco Day; launches high blitz radio campaign

Strengthening its foothold in India, <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>, the global technology and internet conglomerate, has filed an application with the Foreign Investment Promotion Board (FIPB) for undertaking single brand retail trading of electronic products both through brick and mortar stores and e-commerce portal. The company has also sought relaxation from the 30% domestic sourcing rule so that it can bring in "cutting edge technology" and “state-of-the-art” features to Indian consumers. 
 
The technology and internet giant which entered the India market early this year in January, introducing its unique Ecosystem model and launching its two Superphone models- Le 1s and Le Max, has received a great response from industry as well as consumers in a short span of time. Owing to its breakthrough technology, disruptive pricing and comprehensive vertically integrated ecosystem, the brand has created ‘market disruption’ in true sense, which is also evident from the milestones its Superphones have created in the industry. 
 
With plans to open fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai, Bengaluru, LeEco plans to display its entire Ecosystem ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. Additionally, the company will also open 500 franchise stores to ensure its consumers can experience their breakthrough products and unique content integrated offerings across its device ecosystem. 
 
"India is a key market for LeEco and we plan to significantly invest in setting up our business model in the country. We are committed to offering our users cutting edge technology at disruptive prices. We have received a great response from consumers so far for our Superphones and now plan to strengthen our presence in the market by opening our own stores and e-commerce portal to offer our users the best-in-class experience”, said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
“We at LeEco are also aligned with the Government’s Make in India initiative and also plan to start manufacturing in India very soon”, he added. 
 
Earlier this month, the global player also announced setting up in-house Content Delivery Networks (CDNs) in 10 cities across India by end of 2016, making a significant investment of over 10 million USD to set up this CDN/cloud infrastructure. Offering consumers a comprehensive Ecosystem, which is unique to the company globally, LeEco plans to replicate its successful model in India. Also, LeEco had shared its plans to set-up our R&amp;D centre in Bangalore with a staff of 1000 employees by the end of 2016. 
 
LeEco has a comprehensive ecosystem model globally consisting of devices, content, cloud and a user interface platform, which clearly sets apart the company in the technology and internet space in India as well. The LeEco devices connected by Le Ecosystem are the company’s biggest differentiator.

LeEco Files for FIPB Application

The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

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LeEco tunes into FM for LeEco Day; launches high blitz radio campaign

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Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

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