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<ul class="summary-list"><li>In Rob Sheffield's new book about Taylor Swift, he recounts a story about her meeting LeAnn Rimes.</li><li>When Swift was 8, she went to a concert where Rimes recognized her from the fan mail she'd sent.</li></ul>Throughout her career, Taylor Swift has credited many fellow musicians as vital influences, from <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-red-taylors-version">Joni Mitchell</a> and <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-tortured-poets-department-easter-eggs-lyrics-explained-2024-4">Stevie Nicks</a> to <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-kenny-chesney-money-gift-friendship-2023-12">Kenny Chesney</a> and, of course, <a target="_blank" class="" href="https://www.youtube.com/watch?v=GkD20ajVxnY">Tim McGraw.</a> But perched quietly atop that star-studded list is LeAnn Rimes.In "<a target="_blank" class="" href="https://www.harpercollins.com/products/heartbreak-is-the-national-anthem-rob-sheffield?variant=42266859077666">Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music</a>," the new book from Rolling Stone's longtime music critic Rob Sheffield, the author recounts a formative experience from Swift's childhood that, in retrospect, informs how the megastar interacts with her fans today.Long before she built a <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-net-worth-spending-2018-8">billion-dollar empire</a> as an acclaimed <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-solo-written-songs-2023-7">songwriter</a> and pop star — and even before her family had moved to Tennessee in 2004 to help Swift pursue a recording contract — Swift was a precocious Rimes superfan who lived in West Reading, Pennsylvania.Swift has said that Rimes, particularly her 1996 cover of the Bill Mack classic "<a target="_blank" class="" href="https://www.youtube.com/watch?v=GozdIQx1Wow">Blue</a>," was the initial spark in her love affair with country music. "She was young," Swift told <a target="_blank" class="" href="https://www.nytimes.com/2009/12/06/t-magazine/womens-fashion/06well-swift.html">The New York Times</a> of Rimes in 2009, "and she was doing these things that I could only dream about doing. There was something just so motivating about that."Swift was 8 years old when she first saw Rimes perform live. It was her first concert, and what happened there would have a ripple effect through the rest of her career.In the book, Sheffield quotes a radio interview that Swift gave as a teenager, around the time that her self-titled debut album was released, in which Swift recalls that night."I was holding up this huge banner in the front row. It's like, 'I love you, LeAnn,' like a stalker, and I had sent her all these letters and this package of drawings and pictures of me and stuff to her hotel room the night before.""She recognized me in the audience and had actually taken time to read my letters and stuff," Swift continued. "When she was going around shaking hands with people in the audience, she looked down and I was like, 'LeAnn, did you get my letters?' And she goes, 'I sure did, Taylor.'"<div type="image" title="LeAnn Rimes performs at G-A-Y on August 6, 2016 in London, England." height="1991" width="3000" msid="115221986" hostid="261" sizebytes="946536"></div>Even some of Swift's most ardent fans might not know this story; I didn't until I read Sheffield's book, and I've been listening to Swift's music since <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-albums-ranked-by-quality-best-worst-2023-3">her aforementioned debut dropped in 2006</a>.But for anyone taking notes from Swift's unstoppable, decadeslong reign in the music industry, it's a story worth knowing.Among her many musical gifts, Swift has proven herself exceedingly skilled at leveraging fandom for maximum profit — the artist's version of a <a target="_blank" class="" href="https://www.businessinsider.com/mcdonalds-starbucks-costco-fast-food-retail-loyalty-programs-2024-10">customer loyalty program</a>. It's translated directly to <a target="_blank" class="" href="https://www.businessinsider.com/best-selling-albums-all-time-one-week-2021-10">millions of album sales</a>, billions of streams, and 149 packed stadium shows during the <a target="_blank" class="" href="https://www.businessinsider.com/guides/streaming/how-to-buy-taylor-swift-tour-tickets-concert-prices-compared">Eras Tour</a> alone.There are plenty of reasons someone might become devoted to Swift's music. She has written 18 years' worth of entry points and fan origin stories, from "<a target="_blank" class="" href="https://youtu.be/Jb2stN7kH28?si=rtPkm_5M4F_fDSMG">Our Song</a>" to "<a target="_blank" class="" href="https://youtu.be/iY6Qhlua8Zw?si=GPJ--82-cw37oHZO">The Manuscript</a>." (It's often said in the Swiftie community that someone who "doesn't get why she's so popular" just hasn't heard the right song yet.) But it's Swift's ability to hold our attention and allegiance, through <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-eras-tour-guide-to-every-album-era-2022-12">eras</a> and <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-feuds-then-now-enemies-haters-2023-8">feuds</a> and <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-grammys-midnights-didnt-deserve-aoty-over-sza-sos-2024-2">broken records</a> and <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-kamala-harris-endorsement-criticism-explained-2024-9">backlash</a>, that puts her in a league of her own.Or, as Sheffield puts it, "LeAnn Rimes created a goddamn monster.""She warped this child into being the best to ever do what LeAnn did," Sheffield writes. "For Taylor, that was the primal scene of instruction. 'That was it,' she recalled. 'That was the moment where literally it all just clicked for me.'"<div type="image" title="Taylor Swift with a fan at the Eras Tour." height="3333" width="5000" msid="115221983" hostid="261" sizebytes="551128"></div><h2 id="9cfe5296-2102-490c-b903-0a87472157b9">Swift has built her career on cultivating a sense of intimacy with her fans</h2>Sheffield makes the point that so-called "fangirls" are essential to pop stardom because, in the words of Smokey Robinson, "Men contribute to the thing, but women actually make show business happen."<a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-barbie-movie-summer-girlhood-2023-7">Swift has always taken that bond seriously</a>. As a teenage phenom, she understood how sacred it could feel to be a fan of someone, because she was so recently on the other side of the stage. Now, as an adult and a shrewd businesswoman, she also understands how lucrative that bond can be.There are so many examples of Swift dedicating her time, energy, and resources to nurturing this dynamic that it would be impossible to list them all.At the very dawn of her career, Swift promoted her music by befriending future fans on MySpace. In 2014, she performed the <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-all-too-well-10-minute-version-explained-reactions-2021-11">then-unknown deep cut "All Too Well"</a> at the Grammys, rather than a popular single, because hardcore fans begged her to. Nine years later, she released <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-all-too-well-video-details-easter-eggs-2021-11">the original 10-minute version of the song</a> because, in her words, "My fans would not let it go." She has a reputation for weaving <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-vmas-dress-ufo-down-bad-easter-egg-2024-9">Easter eggs into her clothes</a>, leaving <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-tortured-poets-department-easter-eggs-lyrics-explained-2024-4">clues in her lyrics</a>, and lurking in fan communities online. She has, in fact, <a target="_blank" class="" href="https://x.com/tswifterastour/status/1802493158271635705">recognized a familiar face or two</a>.Perhaps the most famous example is Swift's tradition of "secret sessions," which involved inviting a group of fans to <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-house-real-estate-portfolio-nashville-new-york-california-2023-3">one of her many homes</a> so they could listen to a new album before its release. According to those who've attended, these intimate evenings typically included <a target="_blank" class="" href="https://www.rollingstone.com/music/music-features/taylor-swift-rolling-stone-interview-880794/">freshly baked cookies</a>, insights into her creative process, and lots of selfies.As Swift's fame has surged to Beatlemania levels, she has taken a step back from these hyper-intimate exchanges. She stopped doing secret sessions after "Lover" in 2019 and turned off Instagram comments around the same time.Her most recent album, "<a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-tortured-poets-department-album-review-tracklist-breakdown-2024-4">The Tortured Poets Department</a>," bore the unmistakable stains of exhaustion and frustration, <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-tortured-poets-department-album-lyrics-criticizing-fans-swifties-2024-4">particularly with the way some fans felt entitled to her private life</a>. In the meta-pop song "<a target="_blank" class="" href="https://youtu.be/i8_w_m6HLJ0?si=C7t3-xtr8abNychW">I Can Do It With a Broken Heart</a>," Swift shatters the illusion of her own tour, revealing the grimace behind her onstage mask: "They said, 'Babe, you gotta fake it 'til you make it' and I did / Lights, camera, bitch, smile / Even when you wanna die."But even after the album's release, did Swift cancel the tour, postpone a few shows, or take a break from the spotlight? Of course not. Instead, <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-eras-tour-set-list-in-order-2024-5">she folded the song into her setlist</a>, creating yet another covenant with her crowd.If anything, "I Can Do It With a Broken Heart" served as proof of Swift's dedication to her audience and, once again, deepened her bond with fans. She seemed to say, "Look how much I've sacrificed to be here with you." With every confession, even the pointed ones, she pulls us in closer.Fittingly, the Eras Tour is what <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-billionaire-downplay-net-worth-brand-2023-11">finally lifted Swift into the realm of billionaires</a>, making her "the first musician to hit ten-figure status solely based on her songs and performances," according to Forbes.That qualifier is crucial. Although Swift has grown her fortune with standard celebrity fare like hawking fragrances and expanding her real-estate portfolio, her greatest asset is still her emotional connection to her fans, who will <a target="_blank" class="" href="https://www.businessinsider.com/concert-tickets-price-taylor-swift-economics-2023-7">shell out thousands of dollars</a> or <a target="_blank" class="" href="https://www.businessinsider.com/american-spending-thousands-taylor-swift-tickets-europe-paris-milan-2023-8">cross an ocean</a> to see her live, and will stream and buy <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-too-many-songs-tortured-poets-department-opinion-2024-4">every edition of her albums</a>.If Swift's stock is in her relationship with her fans, that investment is on display whenever she takes the stage, whether she's breaking character <a target="_blank" class="" href="https://www.tiktok.com/@molliemoore__/video/7393107457121324320?_r=1&amp;_t=8rCmb3jwt1a">to share a conspiratorial wink</a>, interrupting her performance <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-fan-thanked-her-stopping-concert-security-guard-philadelphia-2023-5">to scold an aggressive security </a><a target="_blank" href="https://www.businessinsider.com/taylor-swift-fan-thanked-her-stopping-concert-security-guard-philadelphia-2023-5">guard</a>, or dedicating a portion of each show <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-kobe-bryant-daughter-bianka-hug-eras-tour-2023-8">to give a lucky kid the hat off her own head</a>.Swift does not squander their commitment or take it for granted. Mere days after a foiled terrorist plot forced her to cancel three shows in Vienna, she was back onstage in London, <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-biggest-fear-terrorist-attack-during-concert-eras-tour-2024-8">broken heart be damned</a>.Unlike many of her wealthy peers, <a target="_blank" class="" href="https://www.businessinsider.com/beyonce-renaissance-concert-movie-review-2023-12">Swift's persona and brand is not aspirational</a> — it's relatable, and it's paying off.She may not know the name of every person in the crowd, but nearly three decades after that fateful first LeAnn Rimes concert, she gives them all the same feeling: Taylor, did you get my letters? She sure did.

Taylor Swift's fans-first business strategy all goes back to a childhood interaction with LeAnn Rimes

<a href="https://www.insider.com/category/me-first"></a><div type="image" title="Singer LeAnn Rimes wears a nude-colored embellished fish net mesh top while looking into the camera against a white background." height="4391" width="6587" msid="92906375" hostid="261"></div><ul class="summary-list"><li><keyword id="14466396" type="UNKNOWN" weightage="60" keywordseo="leann-rimes" source="Orion">LeAnn Rimes</keyword> said that achieving fame at an early age was a factor in her <keyword id="12047214" type="UNKNOWN" weightage="60" keywordseo="anxiety" source="Orion">anxiety</keyword> and <keyword id="11898482" type="UNKNOWN" weightage="60" keywordseo="depression" source="Orion">depression</keyword>.</li><li>At 30, she checked into a treatment center to take care of her mental health.</li></ul>LeAnn Rimes is only 39, but she's lived over two decades in the public eye. The singer rose to fame at 13, when her solemn hit single "Blue" introduced the world to a voice that was mature beyond her years.Rimes' album of the same name earned her <a href="https://www.grammy.com/artists/leann-rimes/14004" target="_blank" rel="nofollow noopener sponsored">two Grammys in 1997</a>, making her the youngest performer ever to be named best new artist. Her follow-up single "How Do I Live" was a smash hit, selling more than 3 million copies in months and <a href="https://www.rollingstone.com/music/music-country/flashback-leann-rimes-trisha-yearwood-make-awkward-grammy-history-167853/" target="_blank" rel="nofollow noopener sponsored">spending 69 weeks on the Billboard Hot 100 chart</a>.But achieving all this success before she turned 18 had a downside, Rimes told Insider. She said that she felt like she had to be "superhuman" most of the time and that the stress had physical consequences including <a href="https://www.insider.com/guides/health/mental-health/what-is-anxiety" target="_blank" rel="nofollow noopener sponsored">anxiety</a> and <a href="https://www.insider.com/guides/health/mental-health/what-is-depression" target="_blank" rel="nofollow noopener sponsored">depression</a>.Rimes recalled "showing up onstage with a 104-degree fever" as a teen and "vomiting backstage before I went on.""I fainted backstage at 14," she said. "I've had to walk off a couple of times on stage and just be like, 'I can't finish the show.'"Rimes said her family has a history of <a href="https://www.insider.com/guides/health/mental-health/what-is-anxiety" target="_blank" rel="nofollow noopener sponsored">anxiety</a> and depression; her mom had depression when the singer was growing up. But she believes fame played a role, too."Being in the public eye from the time I was very young and having to override my humanness I think was a huge part of my experience with anxiety and depression and what was triggering it," she said.By the time she was 30, Rimes knew she needed to seek professional help. "I was in a very, very dark place. I had never been alone," she said. "There was always someone around, whether it be a parent or a manager, an agent or a publicist, or a husband, or whatever it was."The day after her 30th birthday, on August 28, 2012, Rimes <a href="https://abcnews.go.com/Entertainment/leann-rimes-treatment-star-sets-record-straight/story?id=17552092" target="_blank" rel="nofollow noopener sponsored">checked into a treatment center</a> to address her anxiety and depression."It was just time," she said. "It was time for me to break away from my deep codependency and to figure out what was chemically going on to be able to <a href="https://www.businessinsider.com/leann-rimes-seeks-treatment-for-stress-and-anxiety-2012-8" target="_blank" rel="nofollow noopener sponsored">take care of myself</a>."<div type="image" title="A black and white photo of LeAnn Rimes wearing an embellished fish net mesh top while looking into the camera against a white background" height="5728" width="8432" msid="92906376" hostid="261"></div><h2>After years of feeling like she had to 'feed the beast' that is the music business, Rimes put her mental health first</h2>Rimes <a href="https://www.youtube.com/watch?v=P4PJbat6OYk&amp;t=390s" target="_blank" rel="nofollow nofollow noopener sponsored sponsored">told Katie Couric in 2012</a> that the 30-day stay in the treatment center was life-changing."I loved being in there," Rimes told Couric. "And it felt great to have other people going through the same things have that empathy and understanding."Rimes told Couric she especially valued her peers' treating her like a person, not just a celebrity. She said she made lifelong friendships and was delighted "to be there for someone else and have these people actually respect and love me for the help that I gave them emotionally, not because of LeAnn Rimes."<div type="image" title="A black and white album cover featuring a close-up of LeAnn Rimes with part of her face covered by her hair. The cover includes the titles of the album, &quot;GOD'S WORK.&quot;" height="3000" width="3000" msid="92906377" hostid="261"></div>After releasing an album a year for most of her teens and early 20s, Rimes has tried to slow down, she told Insider, asking herself if she really needs to be a "constant source of production." Her album "god's work," out September 16, took her three years to complete. She said it was "a huge change" from when she was younger and "feeling like I had to constantly feed the beast" that is the music business.The LP will include <a href="https://orcd.co/thewild" target="_blank" rel="nofollow noopener sponsored">her latest single, "the wild."</a> In a press release, Rimes described the songs as "a battle cry" against the patriarchal world that often shames and silences women for speaking their minds.Rimes has changed the way she navigates the business side of her career, too. "I'm much more aware of my own needs and desires and limitations, and I structure my life around that, instead of allowing it to structure me," she told Insider.Vulnerability continues to be a major aspect of Rimes' public persona. In 2020, she did a <a href="https://www.glamour.com/story/leann-rimes-psoriasis-photos" target="_blank" rel="nofollow noopener sponsored">nude photo shoot for Glamour</a> amid a psoriasis flare-up.Rimes, who has had the condition since she was 2, told Insider that her experience of treatment had been "traumatic" at times. With the photo shoot, she said, "I feel like I liberated the kid in me that always felt like she had to hide in some way.""Whether or not you have psoriasis, we're all hiding something, right?" she continued. "So I hope I inspired people to allow the parts of themselves that they feel like they have to hide to be seen."<div type="image" title="Singer LeAnn Rimes wears a nude-colored embellished fish net mesh top while smiling into the camera against a white background" height="4480" width="6720" msid="92906379" hostid="261"></div><h2>Rimes practices self-care and encourages others to do the same</h2>Rimes has been honest about her mental health, <a href="https://people.com/country/leann-rimes-depression-anxiety-taking-away-shame-so-important/" target="_blank" rel="nofollow noopener sponsored">opening up to People in 2020</a> about her struggles with panic attacks, persistent negative thoughts, and lack of sleep. She told Insider she <a href="https://www.insider.com/what-leann-rimes-did-to-get-in-the-best-shape-of-her-career-2017-6" target="_blank" rel="nofollow noopener sponsored">relies on self-care practices</a> like red-light therapy, meditation, and getting out into nature whenever she can to center herself.Sometimes taking care of herself means spending a day on the couch. "Being on the road, I think what I'm learning is that as much energy as I give out, I have to fill myself back up to be able to continue to give it back out, so sometimes Netflix and 'Grace and Frankie' are my jam," she said.Rimes also promotes self-care through <a href="https://www.iheart.com/podcast/1119-wholly-human-with-leann-r-74121014/" target="_blank" rel="nofollow noopener sponsored">her podcast, "Wholly Human."</a> The show often features authors and experts, like the motivational speaker Gabby Bernstein and the counselor and coach Nancy Jane Smith, discussing topics like happiness and how to navigate anxiety."I come in as a student, just as I hope the rest of my listeners do," Rimes said. "Each and every episode I feel like I'm going through therapy, so it's somewhat selfish in that way. It's like, 'Oh, I want these people to talk to because I want to learn.'"Rimes said her mental-health journey has taught her how to appreciate the lessons her 14-year-old self has for her today."My teenage self, she was gutsy. She knew what she wanted," she said. "I knew what songs I wanted to record; I knew how I wanted to record them. And then along the way, life and people in the industry and just in the world got in my ear, and I stopped trusting that piece of me."And so these last 10 years for me have been really about coming home to that. If I need to have a lot of courage, I summon her, because she was very courageous, for sure."

LeAnn Rimes took off her 'superhuman' celebrity cape a decade ago to focus on her mental health. She hasn't looked back.

<div class="KonaFilter image-container float_right"><div class="image on-image">YouTube</div></div><keyword id="131482" type="PERSON" weightage="60" keywordseo="LeAnn-Rimes">LeAnn Rimes</keyword> decided to shoot her latest <keyword id="4500" type="UNKNOWN" weightage="60" keywordseo="music-video">music video</keyword> with an <keyword id="1460952" type="UNKNOWN" weightage="60" keywordseo="iPhone-5S">iPhone 5s</keyword>, but swears it's not a publicity stunt.
<a href="http://www.youtube.com/watch?v=eVHjvNHRITw#t=44">The song, "Gasoline &amp; Matches"</a>, which was co-produced by Darrell Brown and directed by Ian Padgham, needed to be shot with slow-motion technology, a feature found on the latest iPhone model.
Brown insists using a phone to shoot the video was purely practical, <a href="http://9to5mac.com/2013/12/09/watch-leann-rimes-new-music-video-shot-entirely-on-an-iphone/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29">reports 9-to-5 Mac.</a>
The Loop, who spoke to Brown, <a href="http://www.loopinsight.com/2013/12/08/leann-rimes-new-video-shot-entirely-on-iphone/">reports Brown had only glowing things to say about using an iPhone</a> in lieu of expensive video gear:
"Using the iPhone camera for the stop motion video made it easy, affordable and portable for us-because of time factors," said Darrell Brown, the Co-Producer of the record and video. "I had to get Ian to Dublin to film LeAnn while she was there. I had to get Ian to New York State to film Rob. It was so easy to lug around three iPhones instead of other heavy gear. iPhone to film, iPhone for playback of song and iPhone to document the fun."
Watch the entire video below:

LeAnn Rimes Shot Her New Music Video With An iPhone 5S

The plight of the girlboss

<ul class="summary-list"><li>The hit podcast "Scamanda" focuses on Amanda C. Riley's cancer scam. </li><li>Amanda is currently serving 60 months in a federal prison in Texas on fraud-related charges. </li></ul>The hit <a target="_blank" href="https://www.businessinsider.com/podcast-lionsgate-sound-scamanda-tv-documentary-true-crime-2023-7">Lionsgate Sound podcast "Scamanda"</a> focuses on the story of <a target="_blank" href="https://www.insider.com/scamanda-podcast-where-is-amanda-riley-fake-cancer-2023-8">Amanda C. Riley,</a> who used her <a target="_blank" href="https://lymphomacansuckit.blogspot.com/">now-archived blog, </a>"Lymphoma Can Suck It," to chronicle her experience after supposedly being diagnosed with <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/hank-green-shares-hodgkins-lymphoma-diagnosis-2023-5">Hodgkin's lymphoma</a> in her late 20s. She publicized her story online from 2012 to 2019 in order to raise awareness and funds to help pay for treatment of the aggressive form of cancer.The only problem? She didn't actually have cancer.According to <a target="_blank" rel="noopener noreferrer nofollow" href="https://media.truecrimedaily.com/2020/07/31/amanda-c-riley-1-complaint.pdf">a criminal complaint filed by Internal Revenue Service</a> special agent Arlette Lee in July 2020, Riley used the ruse of the illness to bilk people out of more than $100,000.Amanda pled guilty to wire fraud charges in October 2021, and was sentenced to five years in a federal prison in May 2022. She also must pay $105,513 in restitution.<div type="image" title="&quot;Scamanda&quot; key art " height="1933" width="3000" msid="104593348" hostid="261" sizebytes="1351622"></div>She's currently incarcerated at FMC Carswell, a federal prison in Ft. Worth, Texas, that houses prisoners at all security levels and specializes in assisting prisoners with mental and physical health needs.<a target="_blank" href="https://www.justice.gov/usao-ndca/pr/woman-formerly-bay-area-sentenced-five-years-prison-fraud-scheme">Riley conned 349 people into donating her money</a> over the seven years she perpetuated her scheme. She also convinced <a target="_blank" href="https://www.insider.com/leann-rimes-mental-health-celebrity-psoriasis-fame-2022-7">public figures like LeAnn Rimes</a> that she was ill.As of October 2023, no one else has been charged with crimes related to their involvement in Amanda's scheme. However, according to the <a target="_blank" href="https://www.lionsgatesound.com/shows/scamanda">"Scamanda" podcast</a>, close family members helped her set up websites to acquire donations and contributed posts to her blog. Whether any of them knew Amanda did not actually have cancer or if they truly believed she was ill is unclear.While Amanda's fake cancer scheme was in full force, her husband Cory Riley was simultaneously battling his ex-wife Aletta Riley in court for custody of their daughter, Jessa. Per the podcast, he cited his wife's supposed diagnosis and medical expenses to try and win custody of Jessa and get his child support payments lowered.<div type="image" title="Drawing of Amanda C. Riley in court. " height="800" width="1280" msid="104593350" hostid="261" sizebytes="61234"></div> Here's everything we know about Cory Riley's life today.<h2>Where is Amanda C. Riley's husband Cory Riley today?</h2><div type="image" title="Amanda C. Riley with blonde hair and a Black shirt smiling." height="600" width="800" msid="104593351" hostid="261" sizebytes="22348"></div>Per "Scamanda," Cory and Amanda met when Amanda was a 17-year-old cheerleading coach hired to instruct one of Cory's then-wife Aletta's daughters (who actually had cancer) how to dance. Per the podcast, Cory was about 29 years old at the time.Cory and Aletta eventually divorced, and he married Amanda a few years later. The couple had two sons together, Carter and Connor, who Amanda would proclaim were "miracles," since she claimed she shouldn't have been able to deliver a healthy baby while undergoing cancer treatment. Though the family lived in the Bay Area outside of San Jose for most of the time Amanda was writing her cancer blog, they <a target="_blank" href="https://nypost.com/2022/05/04/woman-jailed-for-faking-cancer-for-7-years-swindled-105k-in-fraud-scheme/">moved to Texas</a> after Amanda lost her job as principal at <a target="_blank" href="https://pacpoint.net/">Pacific Point Christian School in Gilroy, California</a>. As for where Cory is now, "Scamanda" podcast host Charlie Webster offered a brief update <a target="_blank" href="https://www.glamour.com/story/scamanda-podcast">to Glamour</a>. "He is looking after his two kids in Texas, where Amanda is serving her sentence," she said.Cory doesn't have a public social media presence, so it's difficult to verify any additional details about his life today. When asked by Glamour for her personal opinion on if Cory knew his wife was faking cancer, Webster gave a cryptic answer. (Cory never faced any charges in connection with his wife's scheme.)"If you listen carefully to the podcast — and there's four bonus episodes on their way after the final episode — if you listen very carefully to the nuances of what was said, it will give you the answer," she told Glamour. "People are smart. I was really careful to make sure that I stuck to the facts but also showed you the facts so you can decide.""Scamanda" is available to stream in full now.

Where is Amanda C. Riley's husband Cory Riley today? Here's everything we know about the 'Scamanda' subject's partner.

<ul class="summary-list"><li>The "Scamanda" podcast takes listeners inside blogger Amanda C. Riley's fake cancer scheme.</li><li>For seven years, Riley told people she had Hodgkin's lymphoma — she was lying. </li></ul>In 2012, California-based Christian blogger and mother of two Amanda Christine Riley started "Lymphoma Can Suck It," a <a target="_blank" rel="noopener noreferrer nofollow" href="https://lymphomacansuckit.blogspot.com/">since-archived blog</a> documenting her journey after being diagnosed <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/hank-green-shares-hodgkins-lymphoma-diagnosis-2023-5">with Hodgkin's lymphoma</a> in her late 20s. She used her blog and social media to publicize her journey with the aggressive form of cancer, winning over sympathy from friends, strangers, and even celebrities who gave her money for her medical treatments.The only problem? Riley didn't have cancer.Riley, now 38, never had any cancer treatments because she never had the disease. And according to <a target="_blank" rel="noopener noreferrer nofollow" href="https://media.truecrimedaily.com/2020/07/31/amanda-c-riley-1-complaint.pdf">a criminal complaint filed by Internal Revenue Service </a>(IRS) special agent Arlette Lee in July 2020, she had used the ruse of the illness to bilk people out of thousands and thousands of dollars.Riley is the subject of <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/charliewebster/">Charlie Webster's</a> new hit <a target="_blank" rel="noopener noreferrer nofollow" href="https://lionsgatesound.com/shows/scamanda">podcast "Scamanda,"</a> which exposes Riley's web of lies with the help of Riley's victims, journalists, and law enforcement who worked the case.According to the complaint, the former teacher and principal convinced a mega-church, friends, coworkers, and complete strangers (<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/leann-rimes-mental-health-celebrity-psoriasis-fame-2022-7">including singer LeAnn Rimes</a>) to donate over $100,000 to her and her family to help cover the cost of her non-existent cancer treatments and travel for experiences she said she wanted to have before she died.Several times, Riley shared on her blog that she was near death. But then, she would experience a "terminal miracle" that would inexplicably put her cancer into remission, taking her followers on an emotionally manipulative ride. At one point, Riley even <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.huffpost.com/entry/scamanda-podcast-review-cancer_n_64d177d3e4b0677e5043e4d7">claimed</a> that her pregnancy had "reversed the cancer." (It would always eventually return.)<div type="image" title="Amanda C. Riley with blonde hair and a Black shirt smiling." height="1280" width="800" msid="102661570" hostid="261" sizebytes="47750"></div>According to the Department of Justice, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.justice.gov/usao-ndca/pr/woman-formerly-bay-area-sentenced-five-years-prison-fraud-scheme">Riley collected at least 349 donations</a> totaling more than $105,000 over the seven years she perpetrated the fraud.So, where is Riley today? The end of her story isn't a miracle, but the consequences she faced are now a part of legal history.<h2>Amanda C. Riley faced strict repercussions for her fraud — and made legal history</h2><div type="image" title="Drawing of Amanda C. Riley in court. " height="800" width="1280" msid="102661573" hostid="261" sizebytes="61234"></div>The case wouldn't have happened without the work of investigative producer Nancy Moscatiello who began an initial investigation into Riley after receiving an anonymous tip that she should look into the blogger in 2019. Riley quickly went on the offensive, and attempted to sue her for civil harassment (the judge threw out the suit).Moscatiello's own sister had <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.huffpost.com/entry/scamanda-podcast-review-cancer_n_64d177d3e4b0677e5043e4d7">died of cancer,</a> and dug in, calling the hospitals and clinics Riley claimed to have been treated at, and closely examining the photos she posted on her blog. She took her findings to Jose Martinez, a now-retired San Jose-based financial crimes detective. Martinez, in turn, eventually <a target="_blank" rel="noopener noreferrer nofollow" href="https://people.com/crime/woman-who-faked-cancer-for-7-years-swindling-100k-worth-of-donations-gets-5-years-in-prison/">passed the case on to the IRS, </a>who took the case over the line.The charges, brought against her in July 2020, were related to financial crimes associated with "a scheme to solicit donations from individuals to help her pay for cancer treatments she never needed nor received," the DOJ said.According to the criminal complaint filed by the IRS's Lee, Riley violated Title 18, United States Code, Section 1343, preventing anyone from "obtaining money or property by means of false or fraudulent pretenses, representations, or promises, transmits or causes to be transmitted by means of wire, radio, or television communication in interstate or foreign commerce, any writings, signs, signals, pictures, or sounds for the purpose of executing such scheme or artifice."During the trial, it was revealed just how far Riley went to perpetrate the fraud, including shaving her head to appear as though she was receiving chemotherapy, falsifying medical records, forging physicians' documents, and creating a library of photos depicting her fake cancer journey.In May 2022, Riley pleaded guilty to wire fraud.She was ordered to pay restitution in the amount of $105,513 and sentenced to 60 months in prison.The case made IRS history for being the first financial conviction of someone who faked cancer for fundraising purposes, according to the podcast.Riley is currently incarcerated at FMC Carswell, a federal prison in Ft. Worth, Texas, that houses prisoners at all security levels and specializes in prisoners with mental and physical health needs.<div type="image" title="Amanda C. Riley smiling while waring a jean jacket" height="1280" width="800" msid="102661575" hostid="261" sizebytes="54314"></div>At her sentencing, Judge Beth Labson Freeman said Riley "preyed on the kindness and goodwill of innocent, loving people" and "invaded the sanctity of communities and grieving members of support groups" in order to defraud her victims of their money and fund her own lifestyle, the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.huffpost.com/entry/scamanda-podcast-review-cancer_n_64d177d3e4b0677e5043e4d7">Huffington Post</a> reported.In their sentencing memorandum, prosecutors Stephanie M. Hinds and Michael G. Pitman noted "the awful irony" that Riley's friends "would have supported her if she had simply asked them honestly for help."Instead, Riley "made the conscious decision to lie to people who trusted her, and to exploit that lie for financial gain over a period of several years. This conduct was a cynical betrayal of the victims' generosity, and it has fundamentally altered the victims' world-view."

Amanda C. Riley lied about having cancer for nearly a decade and swindled victims out of over $100,000 in donations. Here's where she is today.

<ul class="summary-list"><li>Baz Luhrmann and Nicolas Cage honored Lisa Marie Presley following her unexpected death on Thursday.</li><li>Luhrmann and Presley were last together at the Golden Globes; Cage was married to Presley in 2002.</li></ul>"Elvis" director Baz Luhrmann and Nicolas Cage are among a number of celebrities to express shock and sadness over the death of Lisa Marie Presley, <a href="https://www.insider.com/lisa-marie-presley-dead-obit-2023-1">who passed away</a> unexpectedly at the age of 54 after experiencing cardiac arrest. "Over the last year, the entire 'Elvis' movie family and I have felt the privilege of Lisa Marie's kind embrace," Luhrmann wrote in an Instagram caption beneath a photo of Presley with "Elvis" star Austin Butler. "Her sudden, shocking loss has devastated people all around the world. I know her fans everywhere join me in sharing prayers of love and support with her mother, Priscilla, and her wonderful daughters Riley, Finley, and Harper. Lisa Marie, we will miss your warmth, your smile, your love."Luhrmann and Presley were last together just two days prior at the Golden Globes, where Butler won the award for best actor in a motion picture (drama) for his stirring performance in "Elvis" portraying the King of Rock 'n Roll. Cage, who was married to Presley in 2002 for less than four months, honored his ex-wife in a <a href="https://www.hollywoodreporter.com/news/music-news/lisa-marie-presley-dead-hollywood-tributes-1235298556/">statement released</a> to The Hollywood Reporter on Thursday. "This is devastating news," he said in the statement. "Lisa had the greatest laugh of anyone I ever met. She lit up every room, and I am heartbroken. I find some solace believing she is reunited with her son Benjamin."Presley, who was mother to four children, lost her son Benjamin Keough, who died by suicide at the age of 27 in 2020. She <a href="https://www.insider.com/lisa-marie-presley-death-final-instagram-post-grief-son-suicide-2023-1">penned an essay</a> for People in August 2022 reflecting on his loss. "It's a real choice to keep going, one that I have to make every single day and one that is constantly challenging to say the least," Presley wrote then. "But I keep going for my girls. I keep going because my son made it very clear in his final moments that taking care of his little sisters and looking out for them were on the forefront of his concerns and his mind. He absolutely adored them and they him."Other celebrities, including John Travolta, Pink, LeAnn Rimes, Octavia Spencer, and Tom Hanks, who co-starred with Butler in "Elvis," were among those who have paid tribute to Presley over the last 24 hours, with her mother Priscilla Presley, perhaps summing up sentiments best.Said Presley <a href="https://apnews.com/article/health-lisa-marie-presley-priscilla-elvis-los-angeles-4cbc26cfe1a7bf0b41f21f0f0f6c677b">in a statement</a>: "She was the most passionate, strong, and loving woman I have ever known."

'Elvis' director Baz Luhrmann and Nicolas Cage honor Lisa Marie Presley after her 'devastating' death

Emergency crews are responding to <a href="https://twitter.com/DenverChannel/status/419918109550448640">reports of an accident at Aspen Airport</a>, according to ABC 7 Denver.
Exactly what happened hasn't been confirmed, but multiple people are tweeting that a private jet appears to have crashed. This image appears to have been taken at the scene:
<blockquote class="twitter-tweet" lang="en">
A private plane just crashed at Aspen Airport! <a href="http://t.co/sX0ukBtFfr">pic.twitter.com/sX0ukBtFfr</a>
- Gretchen Hawkesby (@StarshipFriends) <a href="https://twitter.com/StarshipFriends/statuses/419914264782962688">January 5, 2014</a></blockquote>

Comedian Kevin Nealon is tweeting that he was at the airport when the crash happened:
<blockquote class="twitter-tweet" lang="en">
Horrible plane crash here at Aspen airport. Exploded into flames as it was landing. I think it was a private jet.
- Kevin Nealon (@kevin_nealon) <a href="https://twitter.com/kevin_nealon/statuses/419914933090791424">January 5, 2014</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
Fire truck and ambulances were on the scene within minutes. I don't believe there are any survivors.
- Kevin Nealon (@kevin_nealon) <a href="https://twitter.com/kevin_nealon/statuses/419915158429765632">January 5, 2014</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
Airport is closed now. I think I'll drive back to LA after seeing that.
- Kevin Nealon (@kevin_nealon) <a href="https://twitter.com/kevin_nealon/statuses/419915395869331456">January 5, 2014</a></blockquote>

Country singer Leann Rimes was also apparently a witness:
<blockquote class="twitter-tweet" lang="en">
So sad! Horrible plane crash we just saw happen at the Aspen airport.
- LeAnn Rimes Cibrian (@leannrimes) <a href="https://twitter.com/leannrimes/statuses/419917508569620480">January 5, 2014</a></blockquote>

We'll update this post as we find out more...

Reports Of Private Jet Crash At Aspen Airport

<div class="image-container float_right" style="width:340px"><div class="image"></div>"Conan the Barbarian"</div>
<ul>
<li>Popular site <a href="http://www.tmz.com/2013/01/31/arnold-schwarzenegger-porn-company-sex-photos-storage-locker/" target="_blank">YouPorn.com is willing to pay at least $150,000 for a nude photo of Arnold Schwarzenegger in the throes of passion</a>. The photo was found in a storage locker that once belonged to deceased Penthouse founder, </li>
<li><keyword id="14385" type="PERSON" weightage="60" keywordseo="Lindsay-Lohan">Lindsay Lohan</keyword> <a href="http://www.gossipcop.com/lindsay-lohan-new-brother-landon-michael-kate-major-baby-boy-january-2013/" target="_blank">has a new baby brother</a> after her father, Michael, and his on-and-off girlfriend, Kate Major, had a baby boy named Landon Major Lohan yesterday in Florida. Just what the world needed!</li>
<li>Meanwhile, Lindsay Lohan <a href="http://www.tmz.com/2013/01/31/lindsay-lohan-lawsuit-leggings-6126-collection-marilyn-monroe/" target="_blank">is suing (for a change) </a><a href="http://www.tmz.com/2013/01/31/lindsay-lohan-lawsuit-leggings-6126-collection-marilyn-monroe/" target="_blank">a clothing manufacturer</a> that sold leggings designed by Lindsay for $1 million, claiming she owns the trademark to the line's "6126" name ... as in Marilyn Monroe's birthday. </li>
<li>"How I Met Your Mother" has been <a href="http://www.vulture.com/2013/01/how-i-met-your-mother-renewed-for-final-season.html" target="_blank">renewed for a ninth and final season</a>. And the mother will finally be revealed!</li>
<li>CAA is <a href="http://www.hollywoodreporter.com/thr-esq/caa-seeks-1m-unpaid-commissions-416979" target="_blank">seeking $1 million in unpaid commissions</a> from late director Tony Scott's estate. </li>
<li>Viacom <a href="http://www.deadline.com/2013/01/viacom-teases-nickelodeon-app/" target="_blank">teases release of a Nickelodeon app</a> as part of network turnaround.</li>
<li><keyword id="6357837" type="PERSON" weightage="60" keywordseo="Kim-Kardashian">Kim Kardashian</keyword>'s <a href="http://www.dailymail.co.uk/tvshowbiz/article-2271214/Kim-Kardashian-shows-baby-bump-time-figure-hugging-Lycra.html" target="_blank">baby bump is really starting to show</a>, no matter how many times she goes to the gym.</li>
<li>LeAnn Rimes, <a href="http://www.dailymail.co.uk/tvshowbiz/article-2271157/LeAnn-Rimes-gets-wardrobe-makeover-tries-revamp-image-TV-show.html" target="_blank">put your clothes on</a>.</li>
</ul>
SEE ALSO: <a href="http://www.businessinsider.com/iron-man-falling-to-earth-poster-2013-1">"Iron Man" falls to earth in this brand new movie poster &gt;</a>

Porn Site Offering $150K For Scandalous Photo Of Arnold Schwarzenegger - Here's Today's Buzz

<div class="image-container float_right" style="width:400px"><div class="image"></div><a href="http://www.vogue.com/magazine/article/beyonce-knowles-the-queen-b/#1">Vogue</a></div>
<ul>
<li>In case you've stayed up at night wondering where the name Beyoncé came from, <a href="http://www.nypost.com/p/pagesix/mystery_solved_zlTzKN1tAGPFEHbdVMAO7I" target="_blank">the singer's uncle revealed a family secret at the premiere of her HBO documentary.</a> B's maternal uncle Roland Beyince says, “My sister Tina [Knowles] didn’t think we had enough boys in the family to keep the [Beyince] name going, so she gave Beyoncé our last name as the first name."</li>
<li><keyword id="3557" type="PERSON" weightage="60" keywordseo="Brad-Pitt">Brad Pitt</keyword> and <keyword id="3540" type="PERSON" weightage="60" keywordseo="Angelina-Jolie">Angelina Jolie</keyword> are <a href="http://www.gossipcop.com/brad-pitt-angelina-jolie-releasing-wine-rose-chateau-miraval-label/" target="_blank">releasing their own brand of wine from their French estate</a>, Chateau Miraval. Pitt said in a statement on Wednesday, “We are intimately involved and quite enthused over the wine project with our friends the Perrin family.” The wine is a rosé, formerly called “Pink Floyd,” and is being re-branded as “Miraval.”</li>
<li>Meanwhile, Brad Pitt's profile has <a href="http://www.hollywoodreporter.com/news/sina-weibo-brad-pitts-profile-421834" target="_blank">mysteriously disappeared from China's version of Twitter.</a> Despite his global celebrity, Pitt is no favorite among Chinese authorities. The actor has been banned from entering the country since his movie "Seven Years in Tibet" was released in 1997.</li>
<li>LeAnn Rimes her <a href="http://www.tmz.com/2013/02/14/leann-rimes-sues-dentist-veneers-malpractice/" target="_blank">suing her dentist for claiming he messed up her mouth so badly</a> that it's affecting her career.</li>
<li>"Downton Abbey" star Maggie Smith doesn't watch her own show. "It's frustrating, I always see things I want to do differently," <a href="http://www.vulture.com/2013/02/maggie-smith-doesnt-watch-downton-abbey.html" target="_blank">she says on "60 Minutes."</a> But, she is "very pleased" with its reception and is proud of her work.</li>
<li>Here's the <a href="http://www.people.com/people/article/0,,20674219,00.html" target="_blank">not-so-humble abode</a> Oprah calls home.</li>
<li>Jennifer Love Hewitt has <a href="http://www.dailymail.co.uk/tvshowbiz/article-2278916/Bikini-clad-Jennifer-Love-Hewitt-shows-slimmed-figure.html" target="_blank">danced herself thin.</a></li>
</ul>

Beyonce's Uncle Reveals Where The Singer Got Her Name - Here's Today's Buzz

<div class="image-container float_right" style="width:400px"><div class="image"></div>Getty</div>
<ul>
<li>After their <a href="http://www.businessinsider.com/golden-globe-awards-best-moments-2013-1#will-ferrell-and-kristen-wiig-gave-a-hilarious-introduction-for-best-actress-in-a-comedy-3" target="_blank">hilarious Golden Globes presentation</a>, <keyword id="679268" type="PERSON" weightage="60" keywordseo="Kristen-Wiig">Kristen Wiig</keyword> has <a href="http://www.hollywoodreporter.com/news/kristen-wiig-joins-anchorman-sequel-418077" target="_blank">joined her former "Saturday Night Live" co-star Will Ferrell for the "Anchorman" sequel</a>. Original cast members Christina Applegate, Paul Rudd, Steve Carrell and Dave Koechner will also be back for "Anchorman: The Legend Continues" due in theaters December 20.</li>
<li>Robert De Niro <a href="http://www.reuters.com/article/2013/02/05/entertainment-us-robertdeniro-idUSBRE91405320130205" target="_blank">cemented his hands and feet yesterday</a> in front of Hollywood's Chinese Theatre.</li>
<li>A filmmaker is <a href="http://www.vulture.com/2013/02/movie-newtown-massacre.html" target="_blank">making an independent movie pivoting around the horrific school shooting in Newtown, Conn</a>. "Illness" plans to depict a mentally ill 13-year-old boy whose parents begin worrying about him after the Newtown massacre. Worse, the plan is to film in Ridgefield, Conn., twenty miles from Newtown, although Ridgefield officials have <a href="http://www.theridgefieldpress.com/13931/first-selectman-would-say-no-to-newtown-related-film-made-here/">expressed opposition</a>.</li>
<li><keyword id="349873" type="PERSON" weightage="60" keywordseo="Katie-Couric">Katie Couric</keyword> has landed an interview with the widow of Joe Paterno. Sue Paterno will answer questions for the first time since the Jerry Sandusky sex-abuse scandal rocked Penn State.</li>
<li>Brandi Glanville reveals she <a href="http://www.nypost.com/p/pagesix/rimes_brandi_glanville_knew_eddie_dCcxPkPwjWlZIAwLpLgwHJ" target="_blank">knew her husband Eddie Cibrian was cheating with LeAnn Rimes after the then-married couples went on a double date</a> and Rimes pulled Cibrian on-stage to sing "I Got You Babe" during karaoke.</li>
<li>"Magic Mike" the musical will have a song about thongs ... and <a href="http://www.vulture.com/2013/02/magic-mike-musical-will-include-lap-dances.html" target="_blank">will include lap dances</a>.</li>
<li>Check out the <a href="http://www.celebuzz.com/photos/rihannas-racy-terry-richardson-outtakes-from-her-rolling-stone-shoot/" target="_blank">outtakes from Rihanna's racy photo shoot</a> with Terry Richardson.</li>
</ul>
SEE ALSO: <a href="http://www.businessinsider.com/oscar-luncheon-for-academy-award-nominees-photos-2013-2013-2">Oscar nominees got all dressed up for the Academy Awards luncheon &gt;</a>

Kristen Wiig Joins Will Ferrell For 'Anchorman' Sequel - Here's Today's Buzz

You may not recognize the name Ian Padgham, but you've probably seen some of his <a href="https://vine.co/origiful">Vine videos</a>. One of his biggest videos, and one he says he's most proud of, <a href="http://www.businessinsider.com/pregnancy-vine-2014-8">captures his wife's pregnancy in just six seconds.</a> 

Padgham started making Vines right around the time Twitter launched the platform on January 24, 2013. He was a video producer for Twitter at the time, putting together product release and promotional videos, including the <a href="http://www.mediabistro.com/alltwitter/twitter-recruitment-video_b18085">Twitter recruitment video</a> that went viral. 
Now he runs a Vine creation company - essentially an ad agency for marketers who want Vine videos. It's a business in which a good Vine can fetch up to $30,000 per client.
"I've had some really awesome opportunities," Padgham tells Business Insider. "I went and I did the Olympics for Visa so I was in Sochi for a month. I have an ongoing contract with Sony where every week Sony sends me a box with a product in it and I open it up and I get to make a video about it."
When Twitter rolled out Vine, Padgham put together a video of how the six-second video platform worked. He made his first Vine video from the Twitter headquarters the day it launched.


Form there he kept experimenting with Vine. Sometimes he put together Vines for the company itself when updates rolled out. Those would show users how the updates worked and would provide tips and tricks for using the platform. Other Vines were embedded into Twitter blog posts. When Twitter wanted to put together a post with Twitter stats from the NBA finals, Padgham <a href="https://vine.co/v/huMeWbZ92Qg">put together a Vine for that as well.</a>
He was on Vine from day one and was fast becoming a master of the platform, but it wasn't until Robot Chicken, an animated stop-motion comedy show, visited Twitter's office that Padgham knew it was time for him to take the next step. 
The guys from Robot Chicken offered a simple piece of advice to Twitter employees: success comes to those who hustle and work hard. 
"For whatever reason it was this a-ha moment for me," Padgham says. "I think in a lot of stuff I do I'm kind of a perfectionist. I decided, you know what, I am going to use Vine to change the way I produce because I was over-thinking things and killing projects with revisions." 
Padgham decided to wake up an hour earlier each morning and make a Vine video. He made a Vine a day for a year and a half, many of which featured his signature wooden man as the central focus. Over that year and a half period Padgham watched his number of Vine followers skyrocket. Right now he has <a href="https://vine.co/origiful">over 360,000 followers</a>.
 


That's when brands took notice, and the offers from marketers started to pour in.
His first big offer came last August from country singer LeAnn Rimes. Rimes saw some of Padgham's work on Vine and loved it. She called him up and asked Padgham to work on her music video for "Gasoline and Matches" in the stop-motion style he used for many of his Vines.
Even though the music video wasn't his first big break using the Vine platform, he still thinks it helped kick off his career. The video is shot entirely via an iPhone.
Padgham got more involved on the brand side. But working with brands while still at Twitter became a conflict of interest because some brands wanted to pay to promote their videos on the social platform, while paying him to create them, at the same time. It was time to make a tough decision and Padgham left the company in August 16 2013, although he still freelances for the video team from time to time. 
After leaving Twitter he founded his own company <a href="http://origiful.com/index.html">Origful</a>, whose main focus is to create Vines for brands. In the past year the team has worked with <a href="https://vine.co/v/Mmvi5w0einL">Visa</a>, <a href="https://vine.co/v/heUaQnWaegP">Airbnb</a>, <a href="https://vine.co/v/h3IOaPAhADU">Sony</a>, and a handful of others. 
One of his most recent projects Padgham has taken on is a series of videos for the San Francisco 49ers, named the "Forty Viners." Any time the SF football team has a home game, Padgham ventures down the team's Levi's Stadium and puts together a 6-second video for the Vine page. 
Recently Padgham says he brings a plush puppet of the opposing team's mascot along and uses it to playfully mock the other team. 


There are so many opportunities to create content that's artistic, but it can also bring in a steady income. We asked Padgham about what kind of money is involved in making Vines, although he declines to be specific about his own fees:
This whole process is still really new. It's really shaken up the way things work in terms of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>. The prices are all over the place. When you put into perspective the cost on these Vines, there are people who say a Vine is 50 bucks to make, but when you think of the impact of some of these Vines, they get hundreds of thousands, if not millions of loops, tons of likes, huge ROI [return on investment]...There have been a lot of stories that have come out and people say they are paid anything from $1,000 to $30,000.

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