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<keyword id="3228784" type="UNKNOWN" weightage="100" keywordseo="Le-Superphones">Le Superphones</keyword> have not only disrupted the smartphone industry, but even the buyers' spending habits in India. Gone are the days when buyers would shy away from forking out a little extra to lay hands on a better phone. 
 With Superphones available at unbelievable pricing offer from global internet conglomerate, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, Indian smartphone buying habits has undergone a sea change. Consumers are now loosening their purse strings and brag about their newly acquired Superphones and its premium specs. All at an unmatchable price. 
 
Consumers are finding it more rational for buying Le Superphone with high specs at sub 12K rather than going for a not-so-smart phone at sub 8K. Here we explain why Le Superphones at a slightly higher price tag than the sub 8K smartphones, have become best friends for consumers from all walk of the life : 
 
Working Professionals: With Smartphones replacing the humble Indian wives as the 24/7 companion for Indian husband, working professionals are constantly in search for good looking and smart Superphones. 
 
First, use auto-launch management, and stop worrying about charging your phone when you’re on the go. You can take the apps you use every day, and set them to auto-launch. You can shut down the other apps indefinitely, until you personally open them later. You’d be surprised how much this saves on battery life. We’ve also optimized screen brightness and display effect for eUI 5.5, to further extend your battery life when you don’t have quick access to a charge point. 
 
Le Superphones' do not disturb function for SMS, and "the ignore function for incoming calls" is a latest craze amongst working professionals. Activate these tools in your settings when you need to disconnect for an important meeting, or if you just need to focus on something you’re working on. No need to shut down completely, just step away for a moment. 
 
The next crucial feature is the “pin to top” function. No need to scroll through a sea of spam before landing to one important mail from your office. 
 
No wonder, after Superphone's entry - the maxim has changed from "Behind every successful man is a woman" to "Behind every successful man is a Superphone". 
 
Housewives: Be it buying vegetables in a busy market or finishing pending bank work or travelling back to home in an auto-rickshaw, Le Superphones comes in handy with its unique anti-scratch mirror-surfaced fingerprint recognition and flash unlocking technology. People who cares about their appearance can save the headache of taking a mirror with them, as the mirror-surfaced fingerprint touch panel can be used as a mirror. With the patented LeTouch technology, Le 1s fingerprint sensor enables flash recognition within just 0.15 seconds and 99.3% accurate identification. It also allows touch in 360 degree to unlock the phone, with five fingerprints option available. 
 
Indulge yourself with LeEco's premium content soon to be available only on Le Superphones. After finishing their household chores, housewives can sit back with their Superphones for movies and dramas. You can use your Superphone like a remote control and control your TV from the kitchen. 
 
Students : The consistent yearning of students for knowledge, entertainment and connectivity has led Le Superphones to be their favorites. With voice search and LeView, students quest for knowledge and entertainment comes to an end. 
 
A remarkable feature of Le 1s is its entertainment and informative quotient. With its unique content ecosystem, a first in mobile phone business in India, students can soon get hitched with a content ecosystem to be uploaded into its android-based eUI system in the second quarter of this year. LeEco has already signed contracts with Eros and Yupp TV for Video-on-demand (VOD) and TV content streaming. 
 
Travellers: A traveller's best buddies are camera, book, flashlight and music player. With Le Superhones, it is now all in one platter. Le 1S superphone has a bigger display unit and larger realty than many of its competitors. The 5.5 inches superphone boasts of a 75 per cent body-to-screen ratio, that will keep engrossed a wanderlust to his screen 24/7. 
 
Moreover, 555 service stations and 24*7 services in 10 languages with several ways, including voice calls, livechat and social media, are available for LeEco users, erasing most people's worries for not getting a secured and enough after-sale services. Actually LeEco is paying so much attention to users' experiences that they also built LeMe community and registered social platform accounts to receive customers' feedbacks. 
 
About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, smart phone, video production and distribution, smart devices and large-screen applications to e-commerce, and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://icdn4.digitaltrends.com/image/le-superphone-rear-top-1000x666.jpg">Image source</a>

Why Le Superphones have disrupted the purchasing pattern of Indian consumers?

LeEco has now announced the launch of its global brand property LeEco Day on the e-commerce platform <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, as an expression of gratitude to its growing number of customers and loyal fan base. This will also mark grand celebration of its incredible start in the country owing to the huge success of its three flash sales last month. 
 
Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, this is a bigger-than-big shopping bonanza with Rs 8-crore worth of prizes and exciting offers to be held on February 25th (Thursday). 
 LeEco’s Atul Jain , COO Smart Electronics Business said: “We are humbled by the consumers’ response to our <keyword id="1616333" type="UNKNOWN" weightage="20" keywordseo="Superphones">Superphones</keyword> in the flash sales. We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>, which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers." 
 
It is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence. 
 
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs. 
 
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon. 
 
Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

3 successful flash sales pave way for LeEco Day - a Rs 8 crore shopping bonanza on Flipkart

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

Global internet and technology giant, LeEco with its breakthrough technology and disruptive pricing has made a strong mark for itself in the Indian market, evident from the success that it’s Superphones have received in a short span of time. Bringing ‘many firsts’ to the industry from comprehensive content integration across devices to future- ready reversible USB Type-C connector with quick charging to offering all-metal premium looking smartphones in a sustainable price of INR 10,999 with their hugely popular <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword>, the company in true sense lives up to its image of being a ‘market disruptor’. 
 LeEco entered the India market with the launch of its superphones in early 2016 - the Le 1s and the <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>. The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature will ensure that you never run out of entertainment even when your battery runs out. Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite! 
 
The device has proved to be a game changer in the industry offering fully metal body, 32 GB storage, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price of Rs. 10,999. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
According to a recent Deloitte report, digital platform like digital audio and video on demand service will see increased activity due to availability of 4G services in the country. This is a clear indicator of the opportunity that is present in the market. LeEco believes that the next battle for smartphone domination will be fought on the battlefield of integrated services, which will include content streaming and gaming. 
 
Here again, LeEco is at an advantage as it has a long legacy of providing an ecosystem of services to its users in China, where it has emerged as one of the largest video streaming companies. The content can be viewed on LeEco's devices that include smartphones, TVs and electric vehicles. LeEco had also started building its biggest content library with over more than 100,000 episodes of TV shows, over 5,000 copyrighted films in China. The company plans to replicate this model in India and bring its customers, a comprehensive and high-quality video experience, encompassing movies, TV dramas, entertainment shows, concerts, and sports. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

Le
Superphones flaunt revolutionary USB Type C charger, all-metal premium looks and much more

It's hard to use just several words to define <keyword id="2809396" type="UNKNOWN" weightage="80" keywordseo="Letv">Letv</keyword>'s Superphones, which is stylish and truly worth the price. Simply considering its trendy full-metal body, it's one of the few brands in the market worldwide to do so. 
 
Since last April when Letv announced to enter the smart phone industry, this multinational company has released four models of phones, including Le 1, Le 1 Pro, Le Max and Le 1s, among which two phones, Le Max and Le 1s, are full metal body phones. 
 Le Max has a bezel-less all metal design, first unibody metal phone in China. Since its launch in July, it in consecutive two months beat <keyword id="6354427" type="CITY" weightage="80" keywordseo="Apple">Apple</keyword> and Sumsung in becoming the best seller in China for a phone over 3,000 Yuan (30562 INR). In China, people describe Le Max is "so stunning that it could take your breath away." 
 
Le 1s, the top seller in China since its release at the end of last October, has sold more than 2 million units in just two months. The metal uni-body is breathtakingly sturdy and made for perfection with Aircraft grade aluminum, which makes it solid and reliable, the CNC processing duration of 3300s is exquisitely crafted for a seamless experience as a whole. Furthermore, the Le Superphones claims to possibly be the world's only metal uni-body phone featuring a screw less industrial design leaves no trace of the industrial assembling on the design. 
 
 And although Le 1s is a full-metal phone, its weight is only 169g, 23 grams lighter than the same screen sized 5.5-inch <keyword id="6354606" type="COMPANY" weightage="80" keywordseo="iPhone">iPhone</keyword> 6s Plus. 
 The whole metal design didn't reduce the signals but strengthens it. Comparing to the same full-metal <keyword id="1507355" type="UNKNOWN" weightage="80" keywordseo="iPhone-6">iPhone 6</keyword> plus, Le 1s has better signal performance. 
 
Better Signal than iPhone 6 plus 
<table border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Signal</td>
			<td>
				2G-3G</td>
			<td>
				4G</td>
			<td>
				Wi-Fi</td>
		</tr>
		<tr>
			<td>
				Le 1s VS. iPhone 6 Plus</td>
			<td>
				18%</td>
			<td>
				24%</td>
			<td>
				13%</td>
		</tr>
	</tbody>
</table>
 
The phone Le 1s has so many firsts. Like its unique hidden button design, only by Letv. 
 
The symmetrical design concept contributes to the aesthetics of the Superphones with world's first Type C USB. The convertible type C USB enables quick charging that comes with high density fast charging battery, to be specific 5 minutes of charging gives 3.5hours of call time.

Letv
leads the metal unibody cell phone trend

Displaying stupendous performance, LeEco performed a hat trick on Tuesday as its third flash sale saw Le 1s sell like hot cakes once again. 
 
The sale saw a record order of 55,000 within 9 seconds, where silver Le 1s proved to be as popular as the gold colour version with a whopping 23,000 pre-sale registrations. 
 Moreover, another model which is the premium Big &amp; Bold, Le Max was also completely sold out on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, thanks to its near-cult status and niche fan following. 
 Anil Goteti, VP - Smartphones, Flipkart, said, “Le 1s has witnessed great momentum over the last three <keyword id="961660" type="UNKNOWN" weightage="20" keywordseo="flash-sales">flash sales</keyword> on our platform. With overwhelming customer response and great reviews, we are confident that this partnership will create new benchmarks in the online smartphone space in India.” 
 
<a href="http://www.businessinsider.in/Priced-at-Rs-10999-Le-1s-is-the-smartest-smartphone-you-will-find-in-the-market/articleshow/50998856.cms">The internet tech giant’s success story doesn’t end here.</a> 
 
All flash sales combined, the resulting records go on to show some more stunning achievements - A record 2,20,000 total orders received within the shortest time of 31 seconds in the three flash sales, and at least 20,28,000 registrations received across all the flash sales. 
 
With this, the internet technology giant has assumed the role of a player in the Indian smartphone industry and is capable of giving its rivals a run for their money. 
 
Reflecting on the feat, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India said “We believe that with this third highly successful outcome, LeEco has lived up to its global reputation of being a market disruptor and game changer. Le Max, the top-selling premium Superphone, which joins the sales in India for the first time, has proved to be a strong contender. Le 1s, the all-time best seller and record breaker, disrupts the market and manifests the ‘LeEco phenomenon’. We are delighted with the huge vote of confidence that Indian consumers have given us and am confident that going forward we will continue to offer more exciting products." 
 
Notably, LeEco has sold more than 3 million units in China. It’s superphones now in the Indian market are differentiated in terms of superior performance, technology coupled with disruptive pricing have been able to successfully woo the Indian consumers. The company’s global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have additionally attributed to these records. 
 
The company is now firmly committed to increase its customer base and to this end is working on various plans to up the ante in achieving its business goal of being among the top 3 players in the business. 
 
To update you on the features and pricing of this phone, Le 1s comes in a full metal unibody, world's first mirror-surfaced fingerprint scanner, and a 5.5" FHD display. It’s got the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. 
 
In case you have managed to miss the flash sales, you still have a chance to buy it at the shopping carnival-LeEco Day- on Flipkart on 25th February 2016. And buyers of this phone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Another thing that worries a smartphone user in India is the after sale services. LeEco has ensured tight policies in this regard, thanks to its 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
So what are you waiting for? Go grab it!

LeEco stuns smartphone industry with three consecutive record flash sales

Metal has long been associated with premium high-end design and style on a mobile phone. However, metal body options in smartphones were only restricted to flagship phones but the trend is changing now. LeEco was the first to change this industry norm and disrupted the market with its flagship killer Le 1s - the all-metal body smartphone at a sustainable price of INR 10,999.
 

	LeEco's Le 1s Superphone flaunts a "trendy full-metal body", which only few brands in the market worldwide offer. The metal unibody is sturdy and is made from Aircraft grade aluminium. Furthermore, the Le 1s is the world's only metal unibody phone featuring a screw less industrial design leaving no trace of the industrial assembling on the design. LeEco's Le 1s was the first smartphone to offer Indian users a premium looking all-metal body phone which not only looks stylish to behold but is also a power-packed performer.
 

	The use of metal in smartphones not only enhances the look and design of the phone but also ensures that heat generated by the phone's internals is dispersed quickly to the surroundings. Metal body aids in dispersing heat generated by the processor and internals which it's plastic counterparts fail to some extent. The perceived temperature of a metal is higher than plastic at the same surface temperatures (what this means is that metal feels hotter or colder to touch than plastic at the same temperatures). Though the device body might feel warmer to the touch during heavy usage it's important to note that this is normal and the device is functioning as it is designed to perform. The fact about metal phones is that it gets hot fast and cools down quickly as well.
 

	Furthermore, the metal design of the Le 1s not only enhances the looks but also strengthens signal receiving capability. With unique features the Le Superphones have created new industry records and set new benchmarks for the Indian smartphone sector, having sold 200,000 Superphones in just 30 days. Under intense competition in the Indian smartphone market, LeEco has managed to stand out and won the hearts of many Indian users, with the breakthrough technology, comprehensive ecosystem and disruptive pricing lower than the industry BOM cost.
 

	Here are few reasons that causes a phone to heat-up and tips for users;
 

	Compact size: Smartphones being small in size and given that they are multipurpose, with a heavy workload, the absence of a small fan or proper ventilation will cause the little processor to heat up in the extreme of cases. Also, as the battery tries to support more resources, heating up will be the outcome. Given that the battery is located near the processor, as the phone is designed to accommodate a lot of hardware in a small case, it leaves less space for ventilation which could be ideal for cooling the system as is for example the case is for laptops.
 

	Excessive Gaming: While constantly playing games with heavy graphics, we put too much stress on the "mother board" of the smartphone and it pushes electronic inputs at a much faster rate. Playing a game requires a lot of resources from the phone and it represents the most obvious cause for overheating.
 

	Heat dispersion: If your phone is already overheating, take your case off. If your phone is hot, your case traps the heat. Taking the case off will allow the phone's heat vents to do their job fully without being blocked. This will help your phone cool down quicker.

Good looking Metal-body phones now a new trend in budget smartphones

<div class="KonaFilter image-container display-table center float_right"><div><div class="image on-image">Business Insider/Matt WeinbergerThe LeEco LePro 3.</div></div></div>Chinese tech firm LeEco made its grand entrance into the US market on Wednesday, and among the various gadgets it showcased are a pair of new smartphones: the $399 <a href="http://www.lemall.com/us/phone/leeco_le_pro3/index.html" target="_blank">LePro 3</a>, and the $249 <a href="http://www.lemall.com/us/phone/leeco_le_s3/index.html" target="_blank">Le S3</a>.Both devices appear to be good value for the money. The LePro 3 looks to follow in the footsteps of <a href="http://www.businessinsider.com/oneplus-3-huawei-honor-8-chinese-smartphones-2016-8" target="_blank">similar $400 flagships</a> from other Chinese companies like OnePlus, Huawei, and ZTE.It's got a 5.5-inch 1080p display, a Snapdragon 821 processor (the same that's in Google's high-end Pixel phone), 4GB of RAM, 64GB of storage, and a sizable 4,070mAh battery. A 16-megapixel main camera and 8-megapixel rear camera join that, and the whole thing is cased in an aluminum, relatively slim design.The Le S3, meanwhile, appears to be equally competitive for the lower midrange market. That also comes with a 5.5-inch 1080p panel, but brings the internals down to a weaker Snapdragon 652 chip, 3GB of RAM, 32GB of storage.There aren't many immediately apparent weaknesses on those spec sheets, but one thing you won't find on either phone is a headphone jack. LeEco beat Apple to the punch by ditching the jack on these phones' predecessors, but you'll still have to use Bluetooth, a dongle, or one of the few USB-C headphones on the market to listen to music. We'll also have to see how far LeEco's "eui" skin goes in modifying Android. <div class="KonaFilter image-container display-table"><div><div class="image on-image">REUTERS/Jason LeeLeEco founder and CEO Jia Yueting.</div></div></div>LeEco has been dubbed the "Netflix of China" in the past, but it's spent aggressively over the years to expand well beyond its "LeTV" video streaming service. Today, it's in everything from televisions - a segment it bolstered after <a href="http://www.businessinsider.com/leeco-buys-vizio-for-2-billion-2016-7" target="_blank">acquiring TV maker Vizio</a> earlier this year - to <a href="http://www.businessinsider.com/leeco-reveals-the-lesee-concept-car-in-beijing-2016-4" target="_blank">self-driving cars</a>.It formally entered the smartphone market just last year, but now it's now making a big push beyond its home country. These first two phones do look appealing, but LeEco didn't announce any plans to buy them through a carrier. That should limit their popularity, considering that's the dominant form of purchasing for most smartphone buyers in the US. For now, both the LePro 3 and Le S3 will be available through LeEco's online store on November 2. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/lisa-brennan-jobs-steve-jobs-daughter-2016-10">The story of Lisa Brennan-Jobs, the daughter Steve Jobs claimed wasn't his</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="RiZXk1eDosEkg3ZHQRbxeoPFcLvmNNoy" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

The 'Netflix of China' just barged into the US with two high-value smartphones

Le 1s is back again, and so is <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>'s big and bold Le Max! The superphones are up for grabs at the ongoing shopping sale on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s ‘Big Shopping Days 2016’. It started today and will go on till the March 9. 
 
Many consumers had missed the previous flash sales and the recent LeEco Day earlier this month, where the tech giant witnessed unprecedented success with sales of its products. This is yet another chance for such mobile geeks to get their hands on this stylish, elegant and powerful device. They can avail their chance this time but some great offers - Le 1s and the big and bold Le Max will be for sale with a 10% cashback offer for SBI Credit and Debit Cardholders as well as on a hard-to-pass up exchange offers (of upto Rs 6000/- on Le 1s and Rs 20,000/- on Le Max). Also, the Le 1s will be available in both colours, the elegant Gold and the stylish Silver. 
 
On the occasion, Atul Jain, COO of LeEco India said: "The response for our flagship killer Le 1s has been overwhelming from Indian consumers. It gives us immense pleasure to reprise the exciting offers on our chart topping Superphone on this much-awaited, popular shopping festival on the e-commerce platform. Our promise of providing our users an extraordinary seamless experience continues with our comprehensive vertically integrated ecosystem, which is unique to LeEco and sets us apart from others in the industry",. 
 
The Le 1s Superphone has broken several industry records, in the recent past to become the most sought-after Smartphone online. Notably, LeEco has sold more than 3 million units in China. The company’s selling over 2,00,000 superphones in less than 30 days in India is an evidence of the success that the company has achieved in a very short span of time. It's superphones now in the Indian market are differentiated in terms of superior performance, technology coupled with disruptive pricing have been able to successfully woo the Indian consumers. The company's global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have additionally attributed to these records. 
 
The company is now firmly committed to increase its customer base and to this end is working on various plans to up the ante in achieving its business goal of being among the top 3 players in the business. 
 
To update you on the features and pricing of this phone, Le 1s comes in a full metal unibody, world's first mirror-surfaced fingerprint scanner, and a 5.5" FHD display. It's got the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
Another thing that worries a smartphone user in India is the after sale services. LeEco has ensured tight policies in this regard, thanks to its 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

LeEco 'Superphones' - the showstopper at Flipkart's ongoing 'Big Shopping Days' sale

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>The best thing to happen to smartphones this year has nothing to do with <a href="http://www.businessinsider.com/iphone-7-dual-camera-bokeh-2016-9" target="_blank">dual cameras</a> or <a href="http://www.businessinsider.com/google-rick-osterloh-makes-public-debut-2016-10" target="_blank">Google hardware</a>.Instead, it's the increasingly heated competition in the price tier just below the <a href="http://www.businessinsider.com/iphone-7-review-2016-9" target="_blank">iPhone 7s</a>, <a href="http://www.businessinsider.com/samsung-galaxy-s7-review-2016-3" target="_blank">Galaxy S7s</a>, and <a href="http://www.businessinsider.com/google-pixel-review-2016-10" target="_blank">Google Pixels</a> of the world. Specs and features that were once exclusive to phones that cost close to $700 are now freely available in devices that cost $300 less.A <a href="http://www.businessinsider.com/oneplus-3-huawei-honor-8-chinese-smartphones-2016-8" target="_blank">handful of Chinese companies</a> have led the charge. You won't find the $400 <a href="http://www.businessinsider.com/oneplus-3-review-2016-6" target="_blank">OnePlus 3</a>, <a href="http://www.businessinsider.com/zte-axon-7-review-2016-8" target="_blank">ZTE Axon 7</a>, or <a href="http://www.businessinsider.com/huawei-honor-8-review-best-phone-under-400-2016-8" target="_blank">Huawei Honor 8</a> on a carrier store shelf, but in terms of pure horsepower, there's very little separating them from the higher-priced flagships you see on TV. They look nice, too.Now, you can add another to the list. The<a href="http://www.businessinsider.com/leeco-smartphones-lepro-3-le-s3-announced-2016-10" target="_blank"> LeEco LePro 3</a> is the first phone to hit the US from Chinese (not French!) tech conglomerate LeEco, and makes it even harder for every company not named Apple, Samsung, or Google to sell a phone for more than $400.It's also not going to be the hit LeEco wants - and <a href="http://www.businessinsider.com/r-chinas-leeco-to-slow-pace-of-growth-faces-big-company-disease-ceo-2016-11" target="_blank">possibly needs</a>. Let's take a closer look.

This new $400 phone is as strong as the Google Pixel - for $250 less

LeEco's flagship killer device- the Le1s has truly disrupted the Indian smartphone market. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. One such feature being the revolutionary Type C charger which makes charging quick- imagine just 5 minutes of charging gives the user a 3.5 hour of talktime! 
 
At a value price, the Le 1s offers USB Type-C charger which is not just future-proof but also makes data transfer quicker and charging superfast. 
 
Here is decoding the user benefits of Le 1s’ revolutionary Type-C Charger- 
Superfast Charging - USB Type-C also allows faster electricity transfer, which means that devices such as phones will charge faster. It also allows two-way power transfer. The Le 1S comes with a 3,000mAh battery with a fast charging support, which makes the phone a must buy for technology enthusiasts and youth alike who love spending time on their <keyword id="6354775" type="TECHNOLOGY" weightage="20" keywordseo="Smartphones">smartphones</keyword>. 
 
Quick Data Transfer – USB Type C uses more efficient data encoding which enables it to transfer content either way at really quick speeds. USB Type-C is backward compatible, which means that a USB adapter can be used to connect it to a computer or laptop that only has standard-sized USB ports. 
 
Reversible Usage - The primary difference is, it's reversible, which means that unlike the Micro-USB plug we use now, one can stick in a USB-C cable any which way and it doesn't matter because either side is "up." In addition to that, USB-C (which describes the plug's shape) supports the USB 3.1 standard, which describes some stuff one can do besides simply charging the phone. 
 
It’s future-proof - USB Type-C is simply the future and it has already proven itself to be better than all the microUSB cables that we currently have. The technology is designed to be future proof, so eventually it should become the only connector and port that is used. Smartphones that don’t have USB Type-C are going to be the ones that stick out in 2016. 
 
LeEco, the company which is known to bring such disruptive technology to the market, has also ensured that its users get access to Le Type-C charger with additional safety features such dust-and-short circuit proof. The fast charging features of the Le Type-C connector are supported by its two charging paths, 24W charger, 3A Data Cable and high density superfast charging battery. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down! 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

USB Type-C Connector: Simpler, faster, futuristic and more powerful

Le 1s received a record 95, 000 orders within 20 seconds for its second flash sale on Flipkart. 
 
Prior to the flash sale, the registrations reached a record high of 10.30 lakh, which is an industry first for any mobile brand in India. 
 Market-disruptor <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> has once again created three incredible records such as the largest number of orders received in a single flash sale, the shortest ever time for the orders received and the highest presale registration number. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India said, "It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing 1 million pre-sale registrations and receiving 95000 orders in a mere 20 seconds.” 
 
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s - the latter popularly referred to as ‘flagship killer’. 
 
At a price only Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

LeEco receives over 1 million registrations; record 95, 000 orders received in 20 seconds!

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s new value flagship device- the Le1s is an industry favourite, proves the high AnTuTu score of 55844. The Superphone is not just a beautiful premium device with an all metal body but a powerful device with a super-fast processor and RAM. Rated much ahead of competitors on AnTuTu benchmark, the Le1s is a true market disruptor. 
 
Data from: AnTuTu benchmark 
Score – 55844 
3D- 13162 &gt; 
UX- 18453 &gt; 
CPU- 18426 &gt; 
RAM- 5803 
 With breath-taking looks and design, the <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> has enough and more to make competitors sweat! 
 
Design and display 
 The Le 1s sports a stunning all metal unibody which gives it a solid look and feel. Not just that, it also makes it look beautiful in the user’s hands. Furthermore, the bezel less design display reduces the footprint of the phone, making it comfortable to hold. On the other hand, Lenovo offers a more streamlined approach in the K4 Note with a plastic back supported by metal accents around the corners. That aside, it is also a little thicker than the Le 1s. In terms of design and build quality, the <keyword id="3223231" type="UNKNOWN" weightage="100" keywordseo="LeEco-Le-1S">LeEco Le 1s</keyword> definitely has an edge over Lenovo’s offering, all thanks to its all-metal body. 
 
Both smartphones come equipped with almost identical 5.5-inch 1080p LCD IPS displays. This also means they offer similar pixel densities. The Le1 s screen is crisp and offers vibrant, natural colours. 
 
Performance The Le 1s is a budget powerhouse. Where the K4 Note is powered by an <keyword id="3237411" type="UNKNOWN" weightage="100" keywordseo="octa-core-MediaTek-MT6753-processor">octa-core MediaTek MT6753 processor</keyword> clocked at 1.3GHz, the LeEco Le 1s, goes one step ahead, incorporating a high-end octa-core MediaTek Helio X10 chipset clocked at 2.2GHz. Heavy gamers might tilt towards the Le 1s for smoother gaming experience. 
 
Both phones are crammed with 3GB of RAM offering a cushion for multitasking. 
 
Camera and storage 
The optics in both the smartphones are not only similar on paper, but in real life performance as well. Both feature 13MP cameras at the rear with phase deduction autofocus and LED flash. 5MP cameras adorn the fronts of both smartphones for selfies and video calling. 
The Le 1s camera locks focus in just 0.09 seconds, making it the best camera phone to click pictures. 
 
Additionally, the Le Superphone offers consumers great features to capture videos like the ‘slo-mo’ recording feature that allows users to shoot videos in slow motion, where every frame is well-defined, every moment means more. Users can film in 2x, 4x and HD videos with flash. 
 
On the storage front, the K4 Note comes with 16GB of internal storage which can be expanded further up to 128GB with the help of a microSD card. While the Le 1s offers a better internal storage capacity of 32GB. 
 
Software, connectivity and additional features 
The LeEco Le 1s runs the company’s EUI atop of Android 5.0.2 Lollipop with a promised upgrade to Marshmallow in the near future. The Android 6.0 update is due for the K4 Note as well, which currently runs Android 5.1 Lollipop with Lenovo’s own Vibe UI on top. Both devices have a smooth and responsive interface, and as is customary for many Chinese companies, no app drawers in the default home launcher. However, the Le 1s bets big on its content ecosystem by partnering with streaming services such as Eros Now and YuppTV to offer free subscription to its consumers. 
 
Both smartphones come with fingerprint scanners on the back, which is fast and quite accurate. However, the biometric module on the Le 1s also doubles up as a mirror. Also, you can store up to five fingerprints in the Le 1s, but the K4 Note only allows you to register up to two. The Le1s thus scores on this parameter as well, which is comparable to many flagship devices on offer. 
 
On the connectivity front, both phones feature 4G LTE, Wi-Fi 802.11, mobile hotspot, Bluetooth 4.0, and GPS. The Lenovo K4 Note also features NFC, unlike the Le 1s. Also worth noting is the fact that the K4 Note is a proper dual-SIM smartphone, with a dedicated microSD card slot, so you don’t need to sacrifice dual-SIM functionality in case you need to add more storage, unlike hybrid dual-SIM phones. 
The LeEco advantage continues for consumers with the company’s best in class after sales set-up. The company has already announced 555 service centres across prominent locations across the country and 24*7 toll-free call centre support.

What places the Le 1s way ahead of it’s competitors?

The registration for second flash sale of <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>’s <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword> on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> reached 700,000. The second flash sale crossed the milestone achieved for registrations for the first flash sale, which was 6,05,000. 
 
With four more days to go for its second flash sale on February 9, this number is expected to go up further. 
 
LeEco sold Le 1s sold 70,000 units just in 2 seconds in the first flash sale. One of the first buyers of the Le 1s, Uma Mahesh, said, “The voice quality and the quick charge feature on this device is remarkable. I only charged my phone for half hour, and was able to use by device for almost half day in office.” 
 
LeEco’s Le1s packs a 5.5 inch full HD display, 13MP rear camera with 5MP front camera and a super-fast 64-bit MediaTek octa-core processor, and 3 GB RAM. The Le1s has dual SIM card slots, 4G connectivity and 16 GB internal storage. The phone runs on Android 5.0 Lollipop with Lenovo’s Vibe UI on top, and is powered by a 3000 mAh battery. With world’s first mirror-surface fingerprint sensor, the Le 1s is breathtakingly stunning and has an amazing user interface.

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