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Le 1s received a record 95, 000 orders within 20 seconds for its second flash sale on Flipkart. 
 
Prior to the flash sale, the registrations reached a record high of 10.30 lakh, which is an industry first for any mobile brand in India. 
 Market-disruptor <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> has once again created three incredible records such as the largest number of orders received in a single flash sale, the shortest ever time for the orders received and the highest presale registration number. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India said, "It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing 1 million pre-sale registrations and receiving 95000 orders in a mere 20 seconds.” 
 
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s - the latter popularly referred to as ‘flagship killer’. 
 
At a price only Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

LeEco receives over 1 million registrations; record 95, 000 orders received in 20 seconds!

The registration for second flash sale of <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>’s <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword> on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> reached 700,000. The second flash sale crossed the milestone achieved for registrations for the first flash sale, which was 6,05,000. 
 
With four more days to go for its second flash sale on February 9, this number is expected to go up further. 
 
LeEco sold Le 1s sold 70,000 units just in 2 seconds in the first flash sale. One of the first buyers of the Le 1s, Uma Mahesh, said, “The voice quality and the quick charge feature on this device is remarkable. I only charged my phone for half hour, and was able to use by device for almost half day in office.” 
 
LeEco’s Le1s packs a 5.5 inch full HD display, 13MP rear camera with 5MP front camera and a super-fast 64-bit MediaTek octa-core processor, and 3 GB RAM. The Le1s has dual SIM card slots, 4G connectivity and 16 GB internal storage. The phone runs on Android 5.0 Lollipop with Lenovo’s Vibe UI on top, and is powered by a 3000 mAh battery. With world’s first mirror-surface fingerprint sensor, the Le 1s is breathtakingly stunning and has an amazing user interface.

Registration for second flash sale of Le 1s touches 700,000 on Flipkart

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

<keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> went on a selling spree on Tuesday as 70,000 Le 1s were sold out in just two seconds on Flipkart. Prior to the sale, total 605,000 registrations were received by the Chinese firm. 
 
This is said to be a groundbreaking record as no mobile brand in India has achieved this so far. 
 LeEco, which entered India on January 20, introduced two ‘SuperPhones’, <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword> and Le 1s. 
 
LeEco’s Le 1s is known as the ‘flagship killer’ is expected to capture a significant share of the massive middle-class market with its price and specifications. 
 
 
 
"I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products," said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
Priced at Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB Storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
It is fitted with 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera.

LeEco sells 70,000 phones in just 2 seconds, breaks records!

Displaying stupendous performance, LeEco performed a hat trick on Tuesday as its third flash sale saw Le 1s sell like hot cakes once again. 
 
The sale saw a record order of 55,000 within 9 seconds, where silver Le 1s proved to be as popular as the gold colour version with a whopping 23,000 pre-sale registrations. 
 Moreover, another model which is the premium Big &amp; Bold, Le Max was also completely sold out on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, thanks to its near-cult status and niche fan following. 
 Anil Goteti, VP - Smartphones, Flipkart, said, “Le 1s has witnessed great momentum over the last three <keyword id="961660" type="UNKNOWN" weightage="20" keywordseo="flash-sales">flash sales</keyword> on our platform. With overwhelming customer response and great reviews, we are confident that this partnership will create new benchmarks in the online smartphone space in India.” 
 
<a href="http://www.businessinsider.in/Priced-at-Rs-10999-Le-1s-is-the-smartest-smartphone-you-will-find-in-the-market/articleshow/50998856.cms">The internet tech giant’s success story doesn’t end here.</a> 
 
All flash sales combined, the resulting records go on to show some more stunning achievements - A record 2,20,000 total orders received within the shortest time of 31 seconds in the three flash sales, and at least 20,28,000 registrations received across all the flash sales. 
 
With this, the internet technology giant has assumed the role of a player in the Indian smartphone industry and is capable of giving its rivals a run for their money. 
 
Reflecting on the feat, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India said “We believe that with this third highly successful outcome, LeEco has lived up to its global reputation of being a market disruptor and game changer. Le Max, the top-selling premium Superphone, which joins the sales in India for the first time, has proved to be a strong contender. Le 1s, the all-time best seller and record breaker, disrupts the market and manifests the ‘LeEco phenomenon’. We are delighted with the huge vote of confidence that Indian consumers have given us and am confident that going forward we will continue to offer more exciting products." 
 
Notably, LeEco has sold more than 3 million units in China. It’s superphones now in the Indian market are differentiated in terms of superior performance, technology coupled with disruptive pricing have been able to successfully woo the Indian consumers. The company’s global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have additionally attributed to these records. 
 
The company is now firmly committed to increase its customer base and to this end is working on various plans to up the ante in achieving its business goal of being among the top 3 players in the business. 
 
To update you on the features and pricing of this phone, Le 1s comes in a full metal unibody, world's first mirror-surfaced fingerprint scanner, and a 5.5" FHD display. It’s got the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. 
 
In case you have managed to miss the flash sales, you still have a chance to buy it at the shopping carnival-LeEco Day- on Flipkart on 25th February 2016. And buyers of this phone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Another thing that worries a smartphone user in India is the after sale services. LeEco has ensured tight policies in this regard, thanks to its 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
So what are you waiting for? Go grab it!

LeEco stuns smartphone industry with three consecutive record flash sales

<keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> is on a record breaking spree. The company has now claimed that it sold 200,000 superphones-Le 1s and Le Max- in just 30 days. Lately, <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword> and <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword> have received unprecedented response. 
 
"The incredible response from our consumers is very humbling and it re-affirms that our proposition of breakthrough technology, comprehensive ecosystem and sustainable disruptive pricing is being well received by our consumers," said Atul Jain, COO, Smart Electronic Devices, LeEco India. 
 
Earlier, the company claimed it created industry records during its flash sale of Le 1s, which received 20,28,000 registrations across its three flash sales. 
 
LeEco is on a continual growth track and pursuing its goals in India. It is aggressively attracting Indian consumers with their superphones. 
 
The company recently organised LeEco Day, during which the company had put up exciting offers and benefits valued at around Rs 8 crore.

LeEco creates another record, claims to sell two lakh units in 30 days

Le 1s is back again, and so is <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>'s big and bold Le Max! The superphones are up for grabs at the ongoing shopping sale on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s ‘Big Shopping Days 2016’. It started today and will go on till the March 9. 
 
Many consumers had missed the previous flash sales and the recent LeEco Day earlier this month, where the tech giant witnessed unprecedented success with sales of its products. This is yet another chance for such mobile geeks to get their hands on this stylish, elegant and powerful device. They can avail their chance this time but some great offers - Le 1s and the big and bold Le Max will be for sale with a 10% cashback offer for SBI Credit and Debit Cardholders as well as on a hard-to-pass up exchange offers (of upto Rs 6000/- on Le 1s and Rs 20,000/- on Le Max). Also, the Le 1s will be available in both colours, the elegant Gold and the stylish Silver. 
 
On the occasion, Atul Jain, COO of LeEco India said: "The response for our flagship killer Le 1s has been overwhelming from Indian consumers. It gives us immense pleasure to reprise the exciting offers on our chart topping Superphone on this much-awaited, popular shopping festival on the e-commerce platform. Our promise of providing our users an extraordinary seamless experience continues with our comprehensive vertically integrated ecosystem, which is unique to LeEco and sets us apart from others in the industry",. 
 
The Le 1s Superphone has broken several industry records, in the recent past to become the most sought-after Smartphone online. Notably, LeEco has sold more than 3 million units in China. The company’s selling over 2,00,000 superphones in less than 30 days in India is an evidence of the success that the company has achieved in a very short span of time. It's superphones now in the Indian market are differentiated in terms of superior performance, technology coupled with disruptive pricing have been able to successfully woo the Indian consumers. The company's global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have additionally attributed to these records. 
 
The company is now firmly committed to increase its customer base and to this end is working on various plans to up the ante in achieving its business goal of being among the top 3 players in the business. 
 
To update you on the features and pricing of this phone, Le 1s comes in a full metal unibody, world's first mirror-surfaced fingerprint scanner, and a 5.5" FHD display. It's got the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
Another thing that worries a smartphone user in India is the after sale services. LeEco has ensured tight policies in this regard, thanks to its 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

LeEco 'Superphones' - the showstopper at Flipkart's ongoing 'Big Shopping Days' sale

The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

Finding a match for - a Young, 18-25-year-old, vibrant, fun Indian 
 
Wanted – Elegant, beautiful looking, sleek, sturdy, best-in-class, and an all-rounder 24x7 companionship … here is your Perfect Match! 
 
Available – 5.5-inch multi-touch, sleek, beautiful looking companion, your perfect partner for all your work &amp; play activities all-time round. Not-to-be missed power packed features like great processor, amazing camera capabilities, exceptional user interface and unique content integration. 
 The <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> - A stunning <keyword id="3324199" type="UNKNOWN" weightage="100" keywordseo="Smartphone-for-young">Smartphone for young</keyword>, vibrant, fun Indians looking for best-in-class features at a value price! <keyword id="3324224" type="UNKNOWN" weightage="100" keywordseo="LeEcos-flagship-killer">LeEco’s flagship killer</keyword> Le 1s makes for the perfect choice! 
 
What makes Le 1s an ideal partner? 
 
1. Elegant looks - Le 1s boast of a near all-metal unibody design – making it classier and premium looking, way ahead than its peers! 
 
2. Well settled – All your favorite apps, pictures and data can settle in well in your Le 1s and you’ll still have more space! Le 1s wins hands down when it comes to internal storage with 32GB in-built storage as compared to others in the same category. 
 
3. Sleek – The Le 1s is slimmer and sleeker measuring just 7.5mm! Now isn’t this what we all look for in a companion?! 
 
4. Power packed– After all, Le 1s is not just a smartphone but a Superphone! Powered by octa-core processor, which is ideal for content consumption, Le 1s is powered with the right technology for uninterrupted viewing. 
 
5. Agile - Don’t wait long enough to get started! The mirror-surfaced fingerprint scanner of Le 1s swiftly unlocks the phone and placed at the rear, making it easily accessible. Very few contenders within the same segment come with a fingerprint scanner. 
 
6. Swift – Charge it up quickly! The fast charging feature of Le 1s ensures that you never run out of entertainment even when your battery runs out! 
 
7. Great companion- With comprehensive content integration across devices, the consumers can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros Now for Video-on-demand (VOD) and Yupp TV for TV content streaming. 
 This is why <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>’s Le 1s, in a very short span of time has become the undisputable choice for young Indians (Over 200,000 sold in 30 days), looking for that perfect partner! All thanks to the Superphone's performance, sleek, elegant design, great flagship features, vertically integrated content ecosystem edge and sustainable price.

Advertisement for a ‘Perfect Match’

LeEco superphones are back on popular demand for two more days on an e-commerce platform, Flipkart. Much loved flagship killer – <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> and the super-premium <keyword id="2861359" type="UNKNOWN" weightage="100" keywordseo="LE-MAX">Le Max</keyword> are now available on attractive exchange offer on March 1 &amp; 2. 
 
LeEco has announced a striking, hard-to-pass-up exchange offer that will give consumers a chance to exchange their old smartphone and get up to Rs 6000/- off on Le 1s or up to Rs 20,000/- for Le Max. This means that on March 1 &amp; 2, consumers can avail of over 50% off on the Le Superphones. LeEco consumers can now revel on the fact that they can own the Superphones without registration. The sale for Le 1s and Le Max opens on March 1 at midnight. 
 
Earlier the brand has broken many industry records as well as reaped an enormous response from consumers for its recently organised LeEco Day. LeEco is already working on some of the world's cutting edge ecosystem solutions in the field of Mobile, big screen, sports, content, auto-mobile. LeEco believes that a combination of devices with innovative gadgets/apps for niche requirements will propel the company's sales into a different higher level. 
 
The big differentiator for LeEco is its four pronged offering of devices, content, application and platform. The devices (Superphones) are first part of the ecosystem LeEco successfully unveiled in Indian market, further more LeEco plans not just to piggyback on the burgeoning superphone sales in the second largest smartphone market of the world, but has also adopted the path of "Device plus" while discarding the path of "Device-only" to make inroads in Indian market that will take user experience to an altogether higher echelon. 
 
About LeEco 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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