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<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> (formerly Letv), a leading global Internet technology company, was awarded “Best of <keyword id="111480" type="ORGANIZATION" weightage="100" keywordseo="mobile-world-congress">Mobile World Congress</keyword> - Most Innovative Company” by leading UK technology site <a href="http://www.alphr.com/technology/1002790/leeco-wins-alphrs-most-innovative-company-award-at-mwc-2016">Alphr.com</a>. LeEco was recognized for its high quality products, innovation and market disruption notably in the smartphone and automobile industries, where it’s generated headlines around the world. 
 
“We’re honored to receive the ‘Best of Mobile World Congress - Most Innovative Company’ award from Alphr,” said Eric Mika, senior vice president of open ecosystems, strategic alliances and partnerships at LeEco. “LeEco has made tremendous momentum over the past year having just entered the smartphone market last spring, and expanding to India and the U.S. this year. This award reinforces our vision to bring consumers everywhere a truly connected lifestyle that is powered by an Internet ecosystem of content and accessible, innovative products.” 
 
David Court, editor at Alphr.com said, “It’s pretty clear that LeEco is one to watch. The spec of its flagship handset, the Le Max Pro is tantalizing; we can’t wait to test it. Combined with some of the innovations they are working on in Car-Tech, as well as their Smart ‘Super Bike’ make LeEco the winner of Alphr.com’s ‘Most Innovative Company’ award for MWC 2016.” 
Among LeEco’s recent innovations are the world’s first Qualcomm® Snapdragon 820-powered smartphone the Le Max Pro, which was unveiled during the Consumer Electronics Show in Las Vegas this past January, as well as its electric, connected smart bicycle, the Super Bike. 
 
The Le Max Pro boasts a robust set of features, including the Snapdragon SenseTM ID fingerprint technology, the mobile industry’s first comprehensive ultrasonic-based fingerprint biometric solution, providing a more secure, spoof-resistant alternative to capacitive-based fingerprint sensors. The Le Max Pro also features 802.11ad WiFi for real-time wireless streaming and Qualcomm® Quick Charge™ 2.0 for up to 75% faster charging than conventional methods. 
 
The sleek, modern Super Bike is optimized for an eco-riding lifestyle, focused on Android connectivity, state-of-the-art software and top-of-the-line hardware to offer riders a futuristic transportation experience. The Super Bike features a smart riding system, fingerprint identification, a smart lock, two-way radio, sensor group and power management system. This first-of-its-kind bike is currently available in China and will be available in the U.S. later this year. 
 
This week, LeSports, the sports arm of LeEco, acquired exclusive international broadcast rights covering five seasons for China’s top football league, the Chinese Super League (CSL). Starting in 2016, LeSports will live stream CSL matches in the U.S., mainland China, Hong Kong, Macau, Taiwan, Canada, Southeast Asia, and more. The partnership exemplifies LeSports’ continued disruption to the global sports industry with its ecosystem of content, smart devices, event operations, and customer service. 
Freshly inked this month, LeEco announced a joint venture with luxury sports car maker Aston Martin in which the two companies plan to co-develop a range of next-gen connected electric vehicles, including a production version of Aston Martin’s RapidE slated to hit the market by 2018. The two companies will work together on research and development, production, manufacturing and sales of electric cars for brands including Aston Martin and LeEco. 
 
About Alphr.com 
Launched in June 2015 Alphr.com has become one of the UK’s biggest technology websites. Covering the amazing technologies that change the way people work and live, Alphr is a website for people who embrace new technology and thrive on change. 
 
About LeEco 
LeEco is a leading, global Internet technology company that converges culture, content, innovation, lifestyle and entertainment with a jaw-dropping array of products and experiences that fit perfectly into a broad spectrum of lifestyles. LeEco opens new opportunities for consumers, and the technology and entertainment industries, with an integrated ecosystem that spans smartphones, TVs, transportation, sports, film, entertainment and more. LeEco was recently named one of Fast Company’s 2016 “Most Innovative Companies.” To learn more, visit LeEco’s official <a href="mailto:www.leeco.com">website</a> and follow them on Facebook and <a href="https://twitter.com/letvusa">Twitter</a>.

LeEco Awarded Most Innovative Company at Mobile World Congress

<keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> went on a selling spree on Tuesday as 70,000 Le 1s were sold out in just two seconds on Flipkart. Prior to the sale, total 605,000 registrations were received by the Chinese firm. 
 
This is said to be a groundbreaking record as no mobile brand in India has achieved this so far. 
 LeEco, which entered India on January 20, introduced two ‘SuperPhones’, <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword> and Le 1s. 
 
LeEco’s Le 1s is known as the ‘flagship killer’ is expected to capture a significant share of the massive middle-class market with its price and specifications. 
 
 
 
"I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products," said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
Priced at Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB Storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
It is fitted with 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera.

LeEco sells 70,000 phones in just 2 seconds, breaks records!

LeEco has now announced the launch of its global brand property LeEco Day on the e-commerce platform <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, as an expression of gratitude to its growing number of customers and loyal fan base. This will also mark grand celebration of its incredible start in the country owing to the huge success of its three flash sales last month. 
 
Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, this is a bigger-than-big shopping bonanza with Rs 8-crore worth of prizes and exciting offers to be held on February 25th (Thursday). 
 LeEco’s Atul Jain , COO Smart Electronics Business said: “We are humbled by the consumers’ response to our <keyword id="1616333" type="UNKNOWN" weightage="20" keywordseo="Superphones">Superphones</keyword> in the flash sales. We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>, which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers." 
 
It is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence. 
 
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs. 
 
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon. 
 
Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

3 successful flash sales pave way for LeEco Day - a Rs 8 crore shopping bonanza on Flipkart

<keyword id="3228784" type="UNKNOWN" weightage="100" keywordseo="Le-Superphones">Le Superphones</keyword> have not only disrupted the smartphone industry, but even the buyers' spending habits in India. Gone are the days when buyers would shy away from forking out a little extra to lay hands on a better phone. 
 With Superphones available at unbelievable pricing offer from global internet conglomerate, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, Indian smartphone buying habits has undergone a sea change. Consumers are now loosening their purse strings and brag about their newly acquired Superphones and its premium specs. All at an unmatchable price. 
 
Consumers are finding it more rational for buying Le Superphone with high specs at sub 12K rather than going for a not-so-smart phone at sub 8K. Here we explain why Le Superphones at a slightly higher price tag than the sub 8K smartphones, have become best friends for consumers from all walk of the life : 
 
Working Professionals: With Smartphones replacing the humble Indian wives as the 24/7 companion for Indian husband, working professionals are constantly in search for good looking and smart Superphones. 
 
First, use auto-launch management, and stop worrying about charging your phone when you’re on the go. You can take the apps you use every day, and set them to auto-launch. You can shut down the other apps indefinitely, until you personally open them later. You’d be surprised how much this saves on battery life. We’ve also optimized screen brightness and display effect for eUI 5.5, to further extend your battery life when you don’t have quick access to a charge point. 
 
Le Superphones' do not disturb function for SMS, and "the ignore function for incoming calls" is a latest craze amongst working professionals. Activate these tools in your settings when you need to disconnect for an important meeting, or if you just need to focus on something you’re working on. No need to shut down completely, just step away for a moment. 
 
The next crucial feature is the “pin to top” function. No need to scroll through a sea of spam before landing to one important mail from your office. 
 
No wonder, after Superphone's entry - the maxim has changed from "Behind every successful man is a woman" to "Behind every successful man is a Superphone". 
 
Housewives: Be it buying vegetables in a busy market or finishing pending bank work or travelling back to home in an auto-rickshaw, Le Superphones comes in handy with its unique anti-scratch mirror-surfaced fingerprint recognition and flash unlocking technology. People who cares about their appearance can save the headache of taking a mirror with them, as the mirror-surfaced fingerprint touch panel can be used as a mirror. With the patented LeTouch technology, Le 1s fingerprint sensor enables flash recognition within just 0.15 seconds and 99.3% accurate identification. It also allows touch in 360 degree to unlock the phone, with five fingerprints option available. 
 
Indulge yourself with LeEco's premium content soon to be available only on Le Superphones. After finishing their household chores, housewives can sit back with their Superphones for movies and dramas. You can use your Superphone like a remote control and control your TV from the kitchen. 
 
Students : The consistent yearning of students for knowledge, entertainment and connectivity has led Le Superphones to be their favorites. With voice search and LeView, students quest for knowledge and entertainment comes to an end. 
 
A remarkable feature of Le 1s is its entertainment and informative quotient. With its unique content ecosystem, a first in mobile phone business in India, students can soon get hitched with a content ecosystem to be uploaded into its android-based eUI system in the second quarter of this year. LeEco has already signed contracts with Eros and Yupp TV for Video-on-demand (VOD) and TV content streaming. 
 
Travellers: A traveller's best buddies are camera, book, flashlight and music player. With Le Superhones, it is now all in one platter. Le 1S superphone has a bigger display unit and larger realty than many of its competitors. The 5.5 inches superphone boasts of a 75 per cent body-to-screen ratio, that will keep engrossed a wanderlust to his screen 24/7. 
 
Moreover, 555 service stations and 24*7 services in 10 languages with several ways, including voice calls, livechat and social media, are available for LeEco users, erasing most people's worries for not getting a secured and enough after-sale services. Actually LeEco is paying so much attention to users' experiences that they also built LeMe community and registered social platform accounts to receive customers' feedbacks. 
 
About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, smart phone, video production and distribution, smart devices and large-screen applications to e-commerce, and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://icdn4.digitaltrends.com/image/le-superphone-rear-top-1000x666.jpg">Image source</a>

Why Le Superphones have disrupted the purchasing pattern of Indian consumers?

Now here is a great reason to mark your calendars for April 7th &amp; 8th. The much awaited <keyword id="3264116" type="UNKNOWN" weightage="100" keywordseo="LeEco-Day">LeEco Day</keyword> is making a grand comeback on Flipkart, with irresistible, hard-to-pass-up offers and benefits. Spurred by the unprecedented success of the last <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> Day bonanza, the upcoming one extends the fabulous Exchange and Cashback offers. Consumers now get a chance to own their favourite Le 1s superphone by exchanging their old smartphone provided it is in working condition, for an amazing value of upto Rs 10,000/-and upto Rs 21,000/- for the premium big &amp; bold Le Max. This means that on April 7 &amp;8th 2016, the special Le Eco Days, consumers can avail close to 90% off on the Le Superphones. Plus, consumers can avail the benefit of 5% cash back on all Credit and Debit cards. 
 
LeEco Day v2.0 is packed extraordinary offers this time as LeEco rewards consumers for their continued support to the brand and celebrates its success in India. The excitement does not end here! Watch out for more surprises in the following days as LeEco woos consumers with great benefits in what is planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart. 
 
LeEco’s Le 1s’ stunning design, best-in-class technology, compelling features, first of its kind content integration – all of these make Le1s a leader in its segment hands down. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also promises smooth multitasking as the Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

LeEco Day - The Super Offers Carnival Returns On April 7& 8th

<keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> is on a record breaking spree. The company has now claimed that it sold 200,000 superphones-Le 1s and Le Max- in just 30 days. Lately, <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword> and <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword> have received unprecedented response. 
 
"The incredible response from our consumers is very humbling and it re-affirms that our proposition of breakthrough technology, comprehensive ecosystem and sustainable disruptive pricing is being well received by our consumers," said Atul Jain, COO, Smart Electronic Devices, LeEco India. 
 
Earlier, the company claimed it created industry records during its flash sale of Le 1s, which received 20,28,000 registrations across its three flash sales. 
 
LeEco is on a continual growth track and pursuing its goals in India. It is aggressively attracting Indian consumers with their superphones. 
 
The company recently organised LeEco Day, during which the company had put up exciting offers and benefits valued at around Rs 8 crore.

LeEco creates another record, claims to sell two lakh units in 30 days

New Delhi, April 13, 2016: Over the last few years, the <keyword id="28168" type="TECHNOLOGY" weightage="40" keywordseo="Smartphone">smartphone</keyword> market in India has witnessed various brands launching models offering flagship features at a value price, making customer spoilt for choices. However, what has changed drastically is the price consumers are now willing to pay for premium features on a smartphone. It is interesting to note the gradual shift from sub-Rs. 8,000 category to a sub-Rs. 10,000 – Rs. 15,000 category indicating that customers are willing to shed a little extra, if they get premium specs at a competitive price. The recently launched Superphone from LeEco- the Le 1s is one such flagship killer which in true disrupted the market, offering consumers hi-end flagship like features, premium looks with an all-metal unibody design, fingerprint scanner, best-in-class technology, unique model of content integration – all of this at a disruptive price of just Rs. 10,999, making it a first among equals! 
 
Le 1s has proved to be a game changer in the industry offering fully metal body, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price. That’s not all! The Le1s features the revolutionary Type C charger, which makes charging quick -- just 5 minutes of charge gets you 3.5 hours of talktime! The reversible USB Type-C connector is technologically advanced than its competitors in many ways such as it has an additional sealing and PTC protection in-between wires, which is an industry first. For tech enthusiasts, the Le1s offers two charging paths, 24W charger, 3A Data Cable, and high-density superfast charging battery supporting the Type C connector. 
 
The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as well as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature ensures that you never run out of entertainment even when your battery runs out. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite! Compared to Redmi Note 3 and Huawei Honor 5X, the Le 1S is slimmer and sleeker measuring just 7.5mm, as against 8.65mm of Redmi Note 3 and 8.1mm of Huawei Honor 5X. Le 1s wins hands down when it comes to internal storage with 32GB in-built storage as compared to Huawei Honor 5X offering 16GB internal storage. 
 
Another strength of Le 1s is its touch screen with Gorilla Glass 3, which is a high-end model of specialized toughened glass designed to be thin, light and damage-resistant and used to be adopted by only high-priced flagship phones. This is one feature which most of Le 1s’ competition do not boast of, making the Superphone have an edge over its competitors. Additionally, the touch screen of Le 1s adopted in-cell technology, which is the same Apple has adopted. 
 
With this technology, the touch sensors can be put inside the color filters, and makes the touch screen thinner. By eliminating one significant layer, this technology can improve the clarity of images. 
 
By comparison, competitors like the Redmi Note 3 adopted GFF (glass-film-film) technology for their touch screen and reduce the cost by sacrificing the clarity of images and thinness of the screen. 
 
It is no wonder that Le1s has been the top seller in China since its release last October – having sold more than 2 million units in just two months and has created several industry records in India as well. 
 Not to forget the content ecosystem that is a <keyword id="3205550" type="UNKNOWN" weightage="60" keywordseo="LeEco">LeEco</keyword> exclusive that is going to be a game changer, going by the definitive edge that it has given the brand in other global markets. Le 1s is therefore not only a best-in-class smartphone but offers consumers a truly redefining comprehensive eco-system experience. Buyers of the Le Superphone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centres in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://images.indianexpress.com/2016/02/le1s-b2.jpg">Image Source</a>

LeEco’s flagship killer Le 1s is the
smartest Superphone in its category

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

Strengthening its foothold in India, <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>, the global technology and internet conglomerate, has filed an application with the Foreign Investment Promotion Board (FIPB) for undertaking single brand retail trading of electronic products both through brick and mortar stores and e-commerce portal. The company has also sought relaxation from the 30% domestic sourcing rule so that it can bring in "cutting edge technology" and “state-of-the-art” features to Indian consumers. 
 
The technology and internet giant which entered the India market early this year in January, introducing its unique Ecosystem model and launching its two Superphone models- Le 1s and Le Max, has received a great response from industry as well as consumers in a short span of time. Owing to its breakthrough technology, disruptive pricing and comprehensive vertically integrated ecosystem, the brand has created ‘market disruption’ in true sense, which is also evident from the milestones its Superphones have created in the industry. 
 
With plans to open fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai, Bengaluru, LeEco plans to display its entire Ecosystem ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. Additionally, the company will also open 500 franchise stores to ensure its consumers can experience their breakthrough products and unique content integrated offerings across its device ecosystem. 
 
"India is a key market for LeEco and we plan to significantly invest in setting up our business model in the country. We are committed to offering our users cutting edge technology at disruptive prices. We have received a great response from consumers so far for our Superphones and now plan to strengthen our presence in the market by opening our own stores and e-commerce portal to offer our users the best-in-class experience”, said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
“We at LeEco are also aligned with the Government’s Make in India initiative and also plan to start manufacturing in India very soon”, he added. 
 
Earlier this month, the global player also announced setting up in-house Content Delivery Networks (CDNs) in 10 cities across India by end of 2016, making a significant investment of over 10 million USD to set up this CDN/cloud infrastructure. Offering consumers a comprehensive Ecosystem, which is unique to the company globally, LeEco plans to replicate its successful model in India. Also, LeEco had shared its plans to set-up our R&amp;D centre in Bangalore with a staff of 1000 employees by the end of 2016. 
 
LeEco has a comprehensive ecosystem model globally consisting of devices, content, cloud and a user interface platform, which clearly sets apart the company in the technology and internet space in India as well. The LeEco devices connected by Le Ecosystem are the company’s biggest differentiator.

LeEco Files for FIPB Application

Global internet and technology giant, LeEco with its breakthrough technology and disruptive pricing has made a strong mark for itself in the Indian market, evident from the success that it’s Superphones have received in a short span of time. Bringing ‘many firsts’ to the industry from comprehensive content integration across devices to future- ready reversible USB Type-C connector with quick charging to offering all-metal premium looking smartphones in a sustainable price of INR 10,999 with their hugely popular <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword>, the company in true sense lives up to its image of being a ‘market disruptor’. 
 LeEco entered the India market with the launch of its superphones in early 2016 - the Le 1s and the <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>. The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature will ensure that you never run out of entertainment even when your battery runs out. Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite! 
 
The device has proved to be a game changer in the industry offering fully metal body, 32 GB storage, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price of Rs. 10,999. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
According to a recent Deloitte report, digital platform like digital audio and video on demand service will see increased activity due to availability of 4G services in the country. This is a clear indicator of the opportunity that is present in the market. LeEco believes that the next battle for smartphone domination will be fought on the battlefield of integrated services, which will include content streaming and gaming. 
 
Here again, LeEco is at an advantage as it has a long legacy of providing an ecosystem of services to its users in China, where it has emerged as one of the largest video streaming companies. The content can be viewed on LeEco's devices that include smartphones, TVs and electric vehicles. LeEco had also started building its biggest content library with over more than 100,000 episodes of TV shows, over 5,000 copyrighted films in China. The company plans to replicate this model in India and bring its customers, a comprehensive and high-quality video experience, encompassing movies, TV dramas, entertainment shows, concerts, and sports. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

Le
Superphones flaunt revolutionary USB Type C charger, all-metal premium looks and much more

Le 1s received a record 95, 000 orders within 20 seconds for its second flash sale on Flipkart. 
 
Prior to the flash sale, the registrations reached a record high of 10.30 lakh, which is an industry first for any mobile brand in India. 
 Market-disruptor <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> has once again created three incredible records such as the largest number of orders received in a single flash sale, the shortest ever time for the orders received and the highest presale registration number. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India said, "It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing 1 million pre-sale registrations and receiving 95000 orders in a mere 20 seconds.” 
 
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s - the latter popularly referred to as ‘flagship killer’. 
 
At a price only Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

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