<img class="gwt-Image" src="/photo/56036329.cms" /> State assembly election in <keyword id="6357713" type="COMPANY" weightage="100" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword>, which is due early next year is going to be the war of the titans. However the present Chief Minister of the state, <keyword id="6355031" type="PERSON" weightage="20" keywordseo="Akhilesh-Yadav">Akhilesh Yadav</keyword> is leaving no stones unturned to make Uttar Pradesh boom with tourists. 
 
 Over past few weeks, there have been some incredible feature advertisements broadcasted on the TV featuring various vibrant tourist attractions in the state like <keyword id="55224" type="CITY" weightage="20" keywordseo="Jhansi">Jhansi</keyword> and Varanasi. Thanks to <keyword id="6356295" type="COMPANY" weightage="20" keywordseo="Agra">Agra</keyword>’s <keyword id="6355354" type="PERSON" weightage="20" keywordseo="Taj-Mahal">Taj Mahal</keyword>, Jhansi’s <keyword id="6377522" type="POSITION" weightage="20" keywordseo="queen">Queen</keyword> <keyword id="299290" type="PERSON" weightage="20" keywordseo="Laxmi-Bai">Laxmi Bai</keyword> and Varanasi’s ancient culture, Uttar Pradesh is always a favourite among travellers. But now with the ads featuring more details, it’s going to be sure hit. 
 But who’s the guy making these ads? Meet <keyword id="3968346" type="UNKNOWN" weightage="20" keywordseo="nabarun-banerjee">Nabarun Banerjee</keyword> , a pass out of Film Institute of India, Pune, India’s premier film school. Having done cameo in Shoojit Sircar’s ‘<keyword id="73435" type="PERSON" weightage="20" keywordseo="Vicky">Vicky</keyword> Donor’, <keyword id="1583800" type="UNKNOWN" weightage="20" keywordseo="Nabarun">Nabarun</keyword> carries with him experience of theatre of over three decades and has also directed a movie ‘Ansh- a part of the society’ that was featured at <keyword id="22442" type="COMPANY" weightage="20" keywordseo="Amsterdam">Amsterdam</keyword> Film Festival. 
 
<img class="gwt-Image" src="/photo/56036357.cms" /> 
 “The <keyword id="3399735" type="UNKNOWN" weightage="20" keywordseo="heritage-arc">Heritage Arc</keyword> series under the Incredible India campaign was directly monitored by Akhilesh Yadav, since UP is majorly focusing on promoting tourism of the state. So they wanted an experienced person to handle the project and needed to be shot with 4K equipments (Cinema equipments). So that’s how my name came in and I was awarded the project. The film came out well and received five lakh hits even before it went on air on different channels,” <keyword id="20420" type="PERSON" weightage="20" keywordseo="Banerjee">Banerjee</keyword> said. 
 The briefs given to him had a point to focus. While Varanasi needed to have a folk track, Lucknow demanded lifestyle perspective, and <keyword id="3968348" type="UNKNOWN" weightage="20" keywordseo="jhaansi">Jhaansi</keyword> would be around woman empowerment. And that was the click Nabarun needed. In no time, he had created the series of advertisements that took India’s tourism to the next level.

Uttar Pradesh is going high on incredible tourism campaign.
Here’s the man behind it

New Delhi, Feb 1 () The impact of the COVID-19 pandemic was felt on the national sports budget as the central government on Monday allocated Rs 2596.14 crore for the financial year 2021-22 -- a reduction of Rs 230.78 crore when compared to the amount earmarked initially for the previous year. In the last financial year, the government had allocated Rs 2826.92 crore for sports, which was later revised to Rs 1800.15 crore because of the lack of activity caused by the pandemic. This year's allocated amount is Rs 795.99 crore more than the revised budget of 2020-21. However, the spending last year was severely impacted after Tokyo Olympics was postponed, domestic events were cancelled in almost all sports and no foreign training and competition was possible for most of the Indian athletes. The sports ministry bears the cost of all foreign training and competition, including participation in the Olympics. "Initially, sports was allocated Rs 2826.92 in last year's budget which was later revised to Rs 1800.15 after all sporting events across the world came to a halt because of the COVID-19 pandemic," a sports ministry official told , hinting why comparison should not be made with the revised budget of last year. "There was hardly any activity last year as most of the national camps were closed because of the lockdown. "In terms of infrastructure development and upgradation of stadiums too, there was hardly any progress because of the pandemic," the official added, without divulging further details. The government's flagship Khelo India programme was handed the biggest reduction -- of Rs 232.71 crore -- among all sports heads for the 2021-22 budget, presented by Finance Minister Nirmala Sitharaman on Monday. The financial allocation towards Khelo India programme, which got Rs 890.42 crore in the last budget, was reduced to Rs 657.71 core. The Sports Authority of India, whose allocation was reduced to Rs 500 crore in the last budget, got a substantial hike this time with the government proposing an increase of Rs 160.41 crore taking the total to Rs 660.41 crore. The SAI is the nodal organisation to manage nationals camps, provide infrastructure, equipment and other logistics to the country's sportspersons. The allocation towards National Sports Federations (NSFs), which received a cold shoulder in the last budget, was also hiked by Rs 35 crore to Rs 280 crore. As far as incentives for sportspersons are concerned, the budget has proposed to further slash the amount from Rs 70 crore to Rs 53 crore. The budget for National Sports Development Fund has also been halved to Rs 25 crore. The allocation for the 2010 Commonwealth Games-SAI stadia renovation was also slashed to Rs 30 crore from Rs 75 last year. National Welfare Fund for Sportspersons will continue to get the same amount of Rs 2 crore as earlier, while, at Rs 50 crore, there was also no change in the allocation for the enhancement of sports facilities in Jammu and Kashmir. The Laxmi Bai National Institute of Physical Education will continue to get Rs 55 crore, while contribution to the World Anti-Doping Agency (WADA) has been increased to Rs 2.5 crore from Rs 2 crore. SSC PDS PM PM

COVID effect: Sports budget takes cut of Rs 230.78 crore, Khelo India sees biggest reduction

New Delhi, Apr 7 () Vedanta Ltd on Tuesday said it will distribute around three lakh meals to labourers, daily wage earners and slum dwellers in the national capital as part of efforts to support communities during the current coronavirus lockdown. "Vedanta Ltd...has been distributing 10,000 meals per day to daily wage earners, slum dwellers and labourers since April 1. Around 70,000 meals have been distributed till date to families in Old Delhi, Laxmi Bai Nagar, Ram Nagar, Sarojini Nagar and Gole Market. Under this initiative, around 3 lakh meals will be distributed around Delhi by the end of the month," leading metal and mining firm said in a statement. The families comprising of daily wage earners, slum-dwellers and labourers have been adversely impacted due to the current lockdown implemented to combat the deadly coronavirus. This initiative of Vedanta is in partnership with the district administration, in which the meals are being distributed to affected areas as per the direction from the district administration. "The daily wage earners are our lifeline in our everyday life. Our Chairman Anil Agarwal has been in the forefront of extending all support to feed daily wage workers with our 'Meals for All' initiative. We have partnered AkshayaPatra who are extending this support to feed the needy inDelhi," said Ritu Jhingon, CEO of Nand Ghar project, Vedanta Ltd. For this initiative, Vedanta has collaborated with AkshayaPatra Foundation, a non-profit organisation that runs the mid-day meal scheme in government and government-aided schools across India. Nand Ghar is committed to the Prime Minister's national vision of eradicating child malnutrition, providing education, healthcare and empowering women with skill development. "We are immensely grateful to Vedanta for their support in these crucial times. Their generous contribution will enable us to serve freshly cooked meals to thousands of people from vulnerable communities, affected by the nation-wide lockdown. We are thankful to Chairman Anil Agarwal and Vedanta Group for providing us with the opportunity to serve the marginal society in NCR. "Their timely involvement gives us the confidence to commit to the service of the people of our country," AkshayaPatra Foundation Chief Marketing Officer Sundeep Talwar said. Vedanta has also set up a dedicated fund across the country to combat the widespread outbreak of deadly COVID-19. The fund will help in supporting the livelihood and healthcare of the daily wage workers, employees and contract workers and will provide timely help to communities in and around various plant locations of the company. Moreover, Vedanta and its subsidiaries are working closely with communities across their locations on multiple development initiatives to combat the spread of the virus. All mobile health vans in operational areas of Vedanta Ltd will help in preventive healthcare extended to the local communities. SID MKJ

Covid-19: Vedanta to distribute around 3 lakh meals to labourers, slum dwellers in Delhi

<img class="gwt-Image" src="/photo/53770556.cms" />India woke up to beautiful, dazzling news last morning. Wrestler <keyword id="6356003" type="PERSON" weightage="20" keywordseo="Sakshi-Malik">Sakshi Malik</keyword> crushed Kyrgyzstan's Aisuluu Tynybekova in Women's freesyle 58Kg wrestling, asserting India's first award at the 2016 Rio Olympic Games. 
 
The 23-year-old from Haryana is the principal lady wrestler from India to sack an Olympic award and just fourth female competitor from the country to climb to the podium at the biggest sporting event in the world. 
 
While wishes are pouring in from all over the place, all that Malik can consider at this moment are aloo parathas. "I need to go home and eat aloo parathas. I needed to keep up a strict eating routine and they could never serve those in the Olympics." 
 
Directly after the match, when her mom called to inquire as to whether she was drained, the 23-year-old said that "no one feels tired in the wake of winning an award for country". 
 
The <keyword id="3582200" type="UNKNOWN" weightage="20" keywordseo="Lifestory-of-Sakshi-Malik">Lifestory of Sakshi Malik</keyword> 
 
Born on September 3, 1992, in Rohtak, Haryana, Sakshi Malik has supportive guardians, Sudesh and Sukhbir, to thank for empowering her in her unusual profession decision. 
 The 23-year-old from Mokhra town started her training in wrestling as a 12-year-old under the direction of <keyword id="3467652" type="UNKNOWN" weightage="20" keywordseo="ishwar-dahiya">Ishwar Dahiya</keyword> at an akhara in the Chotu Ram stadium. Her prepping was caused along by fighting a considerable measure of boys, in a district where the game was 'not for young ladies'. Indeed, Dahiya confronted dissents from local people when he encouraged Sakshi. Her mentor and she needed to face resistance from local people for having taken up a game "not meant for girls" 
 
Overjoyed Indians 
<blockquote class="twitter-tweet" data-lang="en">
	
		On this very auspicious day of Raksha Bandhan, Sakshi Malik, a daughter of India, wins a Bronze &amp; makes all of us very proud. <a href="https://twitter.com/hashtag/Rio2016?src=hash">#Rio2016</a> — <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> (@narendramodi) <a href="https://twitter.com/narendramodi/status/766069978038620160">August 18, 2016</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en">
	
		Hearty Congratulations to <a href="https://twitter.com/hashtag/SakshiMalik?src=hash">#SakshiMalik</a> for winning a medal in women's wrestling in <a href="https://twitter.com/hashtag/Rio2016?src=hash">#Rio2016</a> and doing India proud <a href="https://twitter.com/hashtag/PresidentMukherjee?src=hash">#PresidentMukherjee</a>
	— President of India (@RashtrapatiBhvn) <a href="https://twitter.com/RashtrapatiBhvn/status/766086949195116544">August 18, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" data-lang="en">
	
		Sakshi aap ki tarif me jitna bola jae kam hoga garv he desh ko aap ke upr. Desh ki kusti ko ek alg pahchan mili h aaj. <a href="https://twitter.com/hashtag/JaiHind?src=hash">#JaiHind</a> <a href="https://twitter.com/hashtag/ind?src=hash">#ind</a> — <keyword id="157783" type="PERSON" weightage="20" keywordseo="Yogeshwar-Dutt">Yogeshwar Dutt</keyword> (@DuttYogi) <a href="https://twitter.com/DuttYogi/status/766025642324393984">August 17, 2016</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en">
	
		The girls making us and our country proud !many congratulations to <a href="https://twitter.com/hashtag/SakshiMalik?src=hash">#SakshiMalik</a> <a href="https://twitter.com/Pvsindhu1">@Pvsindhu1</a> Jai hind ! Jai Bharat 💪🏼👊🏽
	— yuvraj singh (@YUVSTRONG12) <a href="https://twitter.com/YUVSTRONG12/status/766315000587624448">August 18, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
Past Career 
 
2010: By the age of 18, she had tasted triumph at junior-level rivalries. She won a Bronze at the 2010 Junior World Championships in the 59-kg class. 
 
2014: She first went to the worldwide spotlight in the wake of bringing home the Gold at the Dave Schultz International Wrestling Tournament (60-kg). 
 July-August 2014: Her expertise started with a silver decoration in the 2014 <keyword id="6354367" type="ORGANIZATION" weightage="20" keywordseo="Commonwealth-Games">Commonwealth Games</keyword> in Glasgow with two 4-0 bouts. 
 
September 2014: She slammed out in the Quarterfinal at the World Wrestling Championships in Tashkent. In any case, not before beating her Senegalese rival 4-1 in the Round of 16. 
 
May 2015: Then on to the Senior Asian Wrestling Championships in Doha, where she won the Bronze. 
<img class="gwt-Image" src="/photo/53770559.cms" /> 
Awards after <keyword id="6702825" type="UNKNOWN" weightage="20" keywordseo="Rio-Olympics-2016">Rio Olympics 2016</keyword> 
 
• ₹2.5 crore (US$370,000) from the Government of Haryana, in addition to a state land grant. 
 
• ₹60 lakh (US$89,000) from the Indian Railways, as her employer (₹50 lakh (US$74,000) for the medal, ₹10 lakh (US$15,000) for qualifying) 
 
• ₹25 lakh (US$37,000) from the Government of Madhya Pradesh. 
 
• ₹20 lakh (US$30,000) from the Ministry of Youth Affairs and Sports. 
 
• ₹20 lakh (US$30,000) from the Indian Olympic Association. 
 
• ₹15 lakh (US$22,000) from the JSW Group. 
 
• ₹5 lakh (US$7,400) from the International Fitness Festival. 
 
• Rani Laxmi Bai Award from the Government of Uttar Pradesh, with a prize of ₹3.11 lakh (US$4,600) 
 
• Promotion from senior clerk in the Indian Railways to a gazetted officer rank

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Uttar Pradesh is going high on incredible tourism campaign. Here’s the man behind it

BI India Bureau

COVID effect: Sports budget takes cut of Rs 230.78 crore, Khelo India sees biggest reduction

PTI

Covid-19: Vedanta to distribute around 3 lakh meals to labourers, slum dwellers in Delhi

PTI

The Lifestory of Sakshi Malik

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