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This one’s for all the <a href="http://www.businessinsider.in/AnimationIn-India-In-Dire-Need-Of-Good-Content-And-Marketing/articleshow/33811889.cms">fans</a> of the mega successful<a href="http://www.businessinsider.in/DreamWorks-Animation-Is-Cutting-500-Jobs-And-Will-Only-Make-2-Movies-Per-Year-Now/articleshow/45985477.cms"> Kungfu Panda </a>franchisee! While you’ve seen <keyword id="117287" type="ORGANIZATION" weightage="100" keywordseo="Po">Po</keyword>’s amazing journey from just another fat Panda to the Kungfu master who saves China, not once, but twice already now, the new instalment promises to be the most outrageous outing for this unassuming hero! 
 
Not only does Po meet his father (yes, his real ‘Panda’ father), he is introduced to the village where the ‘Panda folk’ escaped to from the wrath of Shen-remember the evil white and red Peacock from the second instalment! But hold your dumplings, because it’s no happy homecoming for our noodle-loving hero here! 
 
Behold the new super-evil villain- Kai, who now threatens to rock his and all of China’s noodle bowls! Watch the trailer to the latest trailer of the third instalment which promises to be the best, funniest, most action packed and full of ‘P’ trademark humour! 
 
 
(Image &amp; video credits: slashfilm, youtube)

Kungfu
Panda 3 Trailer: When Po has to turn a village of Pandas into Kungfu Masters!

Netflix"Altered Carbon"<ul class="summary-list"><li>Netflix's new daily top 10 lists of its most popular titles are showcasing its original content, which is essential as more companies launch their own streaming services. </li><li>Popular titles on Netflix like "Friends" and "The Office" are moving to other platforms, but Netflix's lists suggest that "users are shifting to other content," as noted by LightShed analyst Rich Greenfield.</li><li>Greenfield said that that Netflix's "home screen discovery/algorithm and word of mouth are far more important" than "traditional media marketing."</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Netflix introduced <a href="https://www.businessinsider.com/how-netflix-calculates-its-new-daily-top-10-lists-2020-2">daily lists of its most popular movies and TV shows</a> late last month that users can see on the service.The streaming giant has peeled the curtain back on some of its most-watched content in recent months, saying it's from a desire to be more transparent, but the daily lists serve another purpose: highlighting Netflix's original content.For the most part, over the past two weeks, the majority of the shows and movies on the overall list each day have been Netflix originals. The romance reality TV series "Love Is Blind" and the true-crime series "The Trials of Gabriel Fernandez" have regularly been near the top and on Thursday, the new season of "On My Block" topped the list. Original content is essential for Netflix as more companies enter the streaming war. "Friends" left the service at the end of 2019 <a href="https://www.businessinsider.com/friends-cast-could-have-hbo-max-reunion-salary-details-2020-2\">for the upcoming WarnerMedia competitor, HBO Max</a>. "The Office" will leave Netflix at the end of this year for NBCUniversal's Peacock. And Disney, which launched Disney Plus in November, ended a licensing deal with Netflix last year.Netflix"Love Is Blind""The Office" and "Friends" were the <a href="https://www.businessinsider.com/popular-tv-shows-on-netflix-that-could-leave-2019-6">most popular titles on Netflix</a> of 2018, according to data from the former analytics firm Jumpshot (it s<a href="https://www.businessinsider.com/inside-avast-owned-analytics-firm-jumpshots-rise-and-fall-2020-2">hut down last month</a>). But the streamer's daily lists suggest that it can continue to thrive as more users discover new content. "'Friends' has been gone for months along with no fresh content from Disney, and while some subscribers are clearly bummed ... they have simply shifted to watching other content," LightShed analyst Rich Greenfield said in a <a href="https://lightshedtmt.com/2020/03/04/tracking-netflixs-top-10-not-what-you-expect-to-see/#print">recent note</a>.While licensed shows like "The Office" and "Better Call Saul" have been included in the top 10 TV shows, they haven't changed the overall trend. On Friday, Netflix revealed the <a href="https://www.businessinsider.com/most-popular-movies-and-tv-shows-on-netflix-this-week-2020-3">overall top 10 movies and TV shows of the week</a>, and the majority were Netflix originals like "Altered Carbon," "All the Bright Places," and "Love Is Blind."And when a licensed movie like "Kung-Fu Panda 2" shows up on the list, it's often because it's brand new to Netflix. "Deep catalog movies that show up as 'new on Netflix' can rise up quickly," noted Greenfield, adding that Netflix's "home screen discovery/algorithm and word of mouth are far more important" than "traditional media marketing."Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.<a href="https://www.businessinsider.com/generation-z?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_hub&amp;itm_content=netflix&amp;itm_campaign=generation-z-2"></a> <h3>NOW WATCH: <a href="https://www.businessinsider.com/youtube-influencer-creator-crash-course-how-to-make-money-ads-2020-2">CRASH COURSE: An influencer explains how YouTube ads work, her advice for making more money, and how much she earns</a></h3>

Netflix's daily top 10 lists show why it can survive without 'Friends' and 'The Office'

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>Disney is the box-office champion this year with 38% of the domestic market share.</li><li>Other studios are struggling to build up franchises to compete.</li><li>But the future could be brighter, as Disney's slate next year won't be as strong as this year or last.</li><li>We broke down the biggest movie assets of six Hollywood film studios to give a better sense of where they stand and what the future could bring. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Disney is the box-office champion of 2019 with 38% of the domestic market share and four movies in the top five earners both domestically and globally. And it still has "Frozen 2" and "Star Wars: The Rise of Skywalker" on the way.But it wasn't always like that. Disney's streak began in 2016, but in 2015, Universal was the top movie studio of the year. In 2014, it was Fox; in 2013, Warner Bros.; in 2012, Sony; and in 2011, Paramount. So what happened?Disney has built up a strong collection of assets that attract audiences to the theater and that's never been more apparent than this year, from Marvel's "Avengers: Endgame" and "Captain Marvel," to Pixar's "Toy Story 4." And it's capitalizing on its own Disney brand by remaking its classic animated movies, the most successful of which, "The Lion King," has grossed $1.6 billion worldwide this year.Here's what the 2019 domestic market share looks like as of September 22, based on numbers from <a href="https://www.boxofficemojo.com/studio/?view=company&amp;view2=yearly&amp;yr=2019&amp;p=.htm">Box Office Mojo</a>:<ul><li>Disney - 34.1% of the box office with $2.82 billion domestically</li><li>Universal - 13.6% with $1.123 billion</li><li>Warner Bros. - 13.5% with $1.117 billion</li><li>Sony/Columbia - 11.3% with $939 million</li><li>Lionsgate - 6.6% with $546 million</li><li>Paramount - 4.9% with $406 million</li><li>Fox (now owned by Disney) - 3.7% with $303 million</li></ul>Paramount, one of the five major Hollywood studios (along with Disney, Universal, Warner Bros., Sony) has fallen far since 2011, when it released "Transformers: Dark of the Moon," "Kung-Fu Panda 2," "Mission: Impossible - Ghost Protocol," and two Marvel movies before Disney took over full distribution rights. Now Paramount is behind Lionsgate and barely ahead of Fox, which was acquired by Disney in March.READ MORE: <a href="https://www.businessinsider.com/netflix-vs-disney-plus-hbo-max-peacock-assets-compared-2019-9" data-analytics-position="7">We compared Netflix's top assets to new rivals like Disney Plus and HBO Max as the streaming battle heats up</a>Movie studios are racing to build up tentpole franchises to compete with Disney, but many attempts have backfired this year. In a lackluster summer of sequels, movies like Warner Bros.' "Godzilla: King of the Monsters," Sony's "Men in Black: International," and Fox's "Dark Phoenix" <a href="https://www.businessinsider.com/sequel-flops-at-box-office-dark-phoenix-men-in-black-2019-6#predecessor-men-in-black-3-2012-11">dramatically underperformed compared to their predecessors</a>.Could the future be brighter?Disney's domination could be vulnerable next year. The MCU will be entering a new phase, there aren't any anticipated Pixar sequels coming, and no "Star Wars" movies are on the release slate until 2022. It's hard to count out the Mouse House, but other studios may have an opportunity to pounce. For a better idea of where each studio stands and what the future may bring, we've broken down their biggest movie assets below.

We compared the top movie franchises at 6 major Hollywood studios, from Disney to Paramount

WixWix VP of creative Eran Gefen.<ul class="summary-list"><li>Eran Gefen co-founded and ran Y&amp;R Interactive, the biggest Israeli division of ad holding company WPP, then left to start his own agency in 2009.</li><li>Last year he sold that agency, Gefen Team, to longtime client Wix and became the software company's VP of creative.</li><li>Gefen said he left the ad industry because it demands a closer relationship between marketers and customers.</li><li>Unless agencies and holding companies find a way to work more closely with their clients, he said, they won't survive.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a>.</li></ul>With ad agencies shutting down left and right, many ad pros are asking themselves if they should go to the client side in the interest of job stability.For Eran Gefen, the answer was a resounding yes.Gefen founded and ran Y&amp;R Interactive, the largest Israeli division of holding company WPP, before leaving to start his own agency, Gefen Team. Last May, he sold Gefen Team to Tel Aviv-based web development company Wix and became its VP of creative."Both changes, from Y&amp;R and then to in-house, mirrored changes in the market," Gefen told Business Insider.<h2>Leaving the holding company world behind</h2>Gefen said the traditional agency model, which relies heavily on commissions from TV ad buys, no longer serves the client or the consumer.So in 2009, at the height of his career, Gefen left the world's biggest holding company to launch his own agency. Instead of using vendors like publishers or production companies and billing clients for those services as traditional agencies do, he charged clients directly.That approach made Gefen's services more expensive, but his break came when Coca-Cola hired him to expand the "Share a Coke" campaign, helping <a href="https://www.adweek.com/creativity/diet-coke-prints-2-million-unique-labels-latest-stroke-packaging-genius-161042/">produce 2 million unique Diet Coke bottle labels</a>.Gefen went on to win more clients like Frito-Lay and Wix, creating Wix's 2016 "Kung-Fu Panda" Super Bowl ad.<h2>An unexpected sale to a fast-growing tech company</h2>Wix CMO Omer Shai strongly believed that brands should handle their creative in-house. Having spent his entire career in the agency world, Gefen agreed, though he saw agencies moving further from brands.Those factors led Gefen to sell to Wix after an extended conversation with Shai about working more closely with the company. Terms of the deal were not disclosed, but Gefen's team of about 20 was integrated into Wix's 300-person marketing department.The appeal of leaving the agency world is that creative pros won't have the burnout they experience by working at an agency, with the nonstop pitching they have to do. The downside that creative pros fear is that they won't fit the culture and will miss the variety that comes from agency work.<h2>Gefen said ad agencies have to work more closely with clients</h2>In buying its agency, Wix is an extreme example, but Gefen said ad agencies would move closer to their clients in the coming years, by working out of their offices and exclusively on their accounts."The days when you can jump between different projects and clients are over," he said.These transitions take time. Immediately after the acquisition, Wix leadership had its newest employees learn about its products by talking directly to customers, answering support calls, and even responding to Facebook comments.Gefen said this training was necessary in part because Wix employs nearly 2,000 people across several divisions, like customer relationship management (CRM) and ecommerce, that function like separate companies.He said agencies - especially the massive holding companies - will struggle to survive if they don't get closer to their clients and those companies' customers.Being acquired has allowed for a new kind of relationship between Gefen and his former client. For example, he recently walked down the hall to show an ad's script to Wix's in-house lawyer - not for legal advice, but to get another perspective on the creative."She loved it," Gefen said. "This is an extreme example of getting closer." <h3>NOW WATCH: <a href="https://www.businessinsider.com/how-to-wrap-gift-present-fast-2017-12">Last minute gift wrapping? Here's how to wrap your present in under 2 minutes.</a></h3>

A top Israel ad exec explains why he sold his agency to Wix - and why holding companies will die if they can't get closer to their customers

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Alberto E. Rodriguez/Getty ImagesActress Lucy Liu and Dreamworks Animation CEO Jeffrey Katzenberg attend the premiere of DreamWorks Animation and Twentieth Century Fox's 'Kung Fu Panda 3' at TCL Chinese Theatre on January 16, 2016 in Hollywood, California.</div></div></div>Comcast is reportedly in talks to acquire DreamWorks Animation for $3 billion, <a href="http://www.wsj.com/articles/comcast-in-talks-to-buy-dreamworks-for-more-than-3-billion-1461720380">The Wall Street Journal reported</a>, citing sources familiar with the matter.DreamWorks is the animated film house behind blockbuster movies like "Kung-Fu Panda" and "Shrek," and headed by CEO Jeffrey Katzenberg.It's not clear whether Katzenberg will stay with the company should the deal go through.The Journal notes that DreamWorks Animation's market value currently sits at at $2.3 billion, making the projected $3 billion deal a potential boon for DreamWorks.The film studio, Universal Pictures, also sits under Comcast's umbrella. Universal operates its own animated film branch in Illumination Entertainment. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/terrorists-groups-isis-make-money-billion-dollars-oil-2016-4">How ISIS makes over $1 billion a year</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="R0N2JleTqvRC6uEEi5Ey6TouNvj_gHDb" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Comcast is reportedly in talks to acquire DreamWorks Animation in a multibillion deal

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="https://www.youtube.com/watch?v=68AqHwgk2s8&amp;list=PLMdKMaqxA07_FuU9jCEpNy086gEa7smOy">DreamWorks Animation</a>"How To Train Your Dragon 2."</div></div></div>On Thursday, <a href="http://www.businessinsider.com/comcast-is-acquiring-dreamworks-animation-2016-4">Comcast announced that it's acquiring DreamWorks Animation</a> for $3.8 billion, bringing the home of beloved titles like "Shrek" and "Kung-Fu Panda" to NBCUniversal.Though Comcast was attracted to the animation studio built by CEO Jeffrey Katzenberg because of its track record that includes over <a href="http://www.boxofficemojo.com/franchises/chart/?id=dwanimation.htm" target="_blank">$13 billion</a> in grosses worldwide over its lifespan, the company is also betting on DreamWorks' future.Here are the six titles DreamWorks Animation has scheduled for release through 2018, including a sequel to "The Croods" and a third film in the "How to Train Your Dragon" franchise.

Here are all the movies DreamWorks Animation has coming out in the next 3 years

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">DreamWorks</div></div></div>Comcast is acquiring DreamWorks Animation for $41 per share, in a deal totalling $3.8 billion, the company <a href="http://www.businesswire.com/news/home/20160428006036/en/NBCUniversal-Announces-DreamWorks-Animation-Acquisition" target="_blank">announced Thursday</a>.DreamWorks Animation, the studio behind beloved family movies like "Shrek" and "Kung-Fu Panda," and headed by CEO Jeffrey Katzenberg, will become part of NBCUniversal, a division of Comcast, specifically the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development."DreamWorks Animation is a great addition to NBCUniversal," Steve Burke, CEO of NBCUniversal, said. "Jeffrey Katzenberg and the DreamWorks organization have created a dynamic film brand and a deep library of intellectual property. DreamWorks will help us grow our film, television, theme parks, and consumer products businesses for years to come."The deal is expected to close by the end of 2016, at which point Jeffrey Katzenberg will become Chairman of DreamWorks New Media, comprised of the company's ownership interests in Awesomeness TV and NOVA. He'll also consult for NBCUniversal."Having spent the past two decades working together with our team to build DreamWorks Animation into one of the world's most beloved brands, I am proud to say that NBCUniversal is the perfect home for our company; a home that will embrace the legacy of our storytelling and grow our businesses to their fullest potential," Katzenberg said.The acquisition will give NBCUniversal access to highly valuable entertainment properties, which also include "Madagascar" and "How to Train Your Dragon," as well as DreamWorks Animation's supply of TV programming. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/property-brothers-race-build-ikea-furniture-dream-home-2016-4">The 'Property Brothers' raced to see who could build IKEA furniture fastest - it wasn't pretty</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="kwdXR4MjE68AZQyXEVzhVPbJAAHU4rtD" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Comcast is acquiring DreamWorks Animation in $3.8 billion deal

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">REUTERS/Aly SongA woman poses for pictures at Disney Town of Shanghai Disney Resort in Shanghai, China, April 26, 2016.</div></div></div>Hello! Here's what you need to know on Tuesday.1. <a href="http://www.businessinsider.com/donald-trump-northeast-primaries-2016-4" class="title">Donald Trump had a more dominant night than anyone expected</a>. The US presidential contender swept a key round of state primaries Tuesday, strengthening his lead for the Republican nomination.2. <a href="http://www.businessinsider.com/hillary-clinton-bernie-sanders-supporters-olive-branch-2016-4">Hillary Clinton also swept Tuesday's primaries on the Democrats side</a>. The former US Secretary of State made efforts to draw similarities between herself and her main rival, Bernie Sanders.3. <a href="http://www.businessinsider.com/apple-stock-drop-erases-40-billion-in-value-2016-4">Apple wiped out $40 billion in value after disappointing earnings sent the stock down as much as 8%</a>. iPhone sales fell for the first time in the history of the device.<a href="http://www.businessinsider.com/afp-venezuela-to-ration-electricity-in-10-states-2016-4"></a>4. <a href="http://www.businessinsider.com/china-is-warning-the-european-union-to-stop-interfering-in-hong-kong-affairs-2016-4">China</a><a href="http://www.businessinsider.com/china-is-warning-the-european-union-to-stop-interfering-in-hong-kong-affairs-2016-4"> "strongly opposes" the European Union making irresponsible accusations about Hong Kong</a>. The remarks came a day after the EU released a highly critical annual report on the city's affairs.5. <a href="http://www.businessinsider.com/afp-us-looks-into-google-edge-on-android-report-2016-4">The US is reportedly looking into whether Android software is giving an unfair advantage to other Google products</a>, such as its search engine.6. <a href="http://www.businessinsider.com/comcast-may-acquire-dreamworks-animation-2016-4" class="title">Comcast may buy DreamWorks for $3 billion</a>, the animated film house behind blockbuster movies like "Kung-Fu Panda" and "Shrek."7. <a href="http://www.businessinsider.com/how-much-was-prince-worth-2016-4">Pop superstar Prince died without a will, according to his sister</a>. The late musician's net worth is estimated at $300 million.8. <a href="http://www.businessinsider.com/seoul-north-korea-is-gearing-up-for-a-fifth-nuclear-test-2016-4">North Korea has almost completed preparations for a fifth nuclear test, South Korea's president said Tuesday</a>. President Park Geun-hye believes North Korea can conduct a nuclear test anytime it decides to do so.9. <a href="http://www.businessinsider.com/twitter-reports-q1-2016-earnings-results-2016-4">Twitter's stock tanked reporting earnings</a><a href="http://www.businessinsider.com/twitter-reports-q1-2016-earnings-results-2016-4"> that missed Wall Street targets</a>. The company offered a forecast for the current quarter that was far below expectations.10. <a href="http://www.businessinsider.com/an-elephant-who-carried-tourists-in-cambodia-for-years-died-of-exhaustion-2016-4">An elephant who carried tourists in Cambodia for years died of exhaustion</a>, and now animal activists are calling for an investigation.And finally ...<a href="http://www.businessinsider.com/disney-movie-schedule-2016-to-2019-2016-4">Disney announced all its movies coming in the next 4 years - here's what you have to look forward to.</a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/terrorists-groups-isis-make-money-billion-dollars-oil-2016-4">How ISIS makes over $1 billion a year</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="R0N2JleTqvRC6uEEi5Ey6TouNvj_gHDb" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

The 10 most important things in the world right now

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Stephen Lam/Reuters</div></div></div>Finance Insider is Business Insider's midday summary of the top stories of the past 24 hours.To sign up, scroll to the bottom of this page and click "Get updates in your inbox," or <a href="http://www.businessinsider.com/newsletter/prime-finance?IR=T&amp;utm_source=businessinsider&amp;utm_medium=finance_insider&amp;utm_term=finance_insider_leadgen_text_link&amp;utm_content=leadgen_text_link&amp;utm_campaign=finance_insider_leadgen_link">click here.</a>Yahoo finally caved.The tech company has <a href="http://www.businessinsider.com/yahoo-reaches-settlement-starboard-2016-4">reached a settlement with activist investor Starboard</a>, and will add four of Starboard's independent directors to its board. Starboard CEO Jeff Smith will be among those joining Yahoo's board.Apple's earnings were awful, <a href="http://www.businessinsider.com/apple-earnings-were-awful-and-analysts-loved-it-2016-4">but Wall Street has its eyes on the iPhone 7</a>. And here's what Wall Street is saying about <a href="http://www.businessinsider.com/wall-street-analysts-on-twitter-earnings-2016-4">another disappointing quarter for Twitter.</a>An unlikely source predicted Chipotle's disastrous quarter, <a href="http://www.businessinsider.com/foursquare-data-predicted-chipotle-results-2016-4">and it says a lot about the future of investing.</a> There is a bunch of China news this morning. Here are the highlights:<ul><li><a href="http://www.businessinsider.com/fink-20-chance-china-debt-bubble-bursts-2016-4">There is a 20% chance China's debt bubble bursts, according to BlackRock CEO Larry Fink.</a></li><li><a href="http://www.businessinsider.com/china-labor-market-showing-strain-2016-4">Job growth in China fell to a four-year low in the first quarter, according to the China Beige Book.</a></li><li><a href="http://www.businessinsider.com/jim-chanos-china-trade-2016-4">Here's the moment Jim Chanos knew betting against China was a once in a lifetime opportunity.</a></li><li><a href="http://www.businessinsider.com/china-economy-fueled-by-debt-spending-2016-4">China's economy is on steroids, and things could messy when they run out. </a></li></ul>Dan Loeb, who like many hedge fund managers was betting on a devaluation of the yuan, described a "<a href="http://www.businessinsider.com/dan-loeb-first-quarter-investor-letter-april-26-2016-4">hedge fund killing field</a>" in his latest Third Point investor letter."There is no doubt that we are in the first innings of a washout in hedge funds and certain strategies," he said. Lastly, the world is 'turning its back' on <a href="http://www.businessinsider.com/world-turning-its-back-on-globalization-2016-4">one of the greatest economic trends of the past century</a>Here are the top Wall Street headlines at midday:<a href="http://www.businessinsider.com/vivint-smart-home-from-peter-thiel-solamere-2016-4">Peter Thiel and Mitt Romney invested $100 million in a company that wants to be the Apple of smart homes</a> - Vivint, a smart home company based out of Provo, Utah, has raised $100 million in its first round of venture-capital funding.<a href="http://www.businessinsider.com/larry-fink-on-the-us-election-and-economy-2016-4">FINK: Presidential candidates keep talking down the US, and it is hurting the economy</a> - BlackRock CEO Larry Fink thinks that the US election is hurting the economy.<a href="http://www.businessinsider.com/baker-hughes-earnings-q1-2016-2016-4">Baker Hughes just reported a massive miss on earnings</a> - Baker Hughes reported a wider-than-expected earnings loss for the first quarter ahead of Wednesday's market open.<a href="http://www.businessinsider.com/the-us-auto-industry-epic-run-2016-4">The US auto industry is on an epic run - but Wall Street isn't impressed</a> - The US auto industry should be taking a victory lap: 2015 was a record sales year and profits continue to roll in.<a href="http://www.businessinsider.com/comcast-may-acquire-dreamworks-animation-2016-4">Comcast is reportedly in talks to acquire DreamWorks Animation in a multibillion deal</a> - DreamWorks is the animated film house behind blockbuster movies like "Kung-Fu Panda" and "Shrek," and headed by CEO Jeffrey Katzenberg.<a href="http://www.businessinsider.com/r-nomura-outlines-deep-cost-cuts-after-first-quarterly-loss-in-four-years--2016-4">Nomura outlines deep cost cuts after first quarterly loss in four years</a> - Japan's biggest brokerage Nomura Holdings posted its first quarterly loss since 2011 on Wednesday and detailed deep cost cuts designed to get its global business back into the black.<a href="http://www.businessinsider.com/spirit-airlines-1q-earnings-2016-4">The most hated airline in America is racking up major profits</a> - Spirit is once again the most hated airline in America according to the American Customer Satisfaction Index.

Yahoo, China and 'a hedge fund killing field'

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="http://pictures.reuters.com/C.aspx?VP3=SearchResult&amp;ALID=2C0BF1FZT3RIF#/SearchResult&amp;ALID=2C0BF1FZT3RIF&amp;VBID=2C0BX4SGGTTG&amp;POPUPPN=8&amp;POPUPIID=2C0BF1F692D94">Reuters/Bruno Kelly</a>A gold prospector is detained by agents of Brazil's environmental agency on the Uraricoera River during an operation against illegal gold mining on indigenous land, in the heart of the Amazon rainforest, in Brazil's Roraima state.</div></div></div>Here is what you need to know.<a href="http://www.businessinsider.com/fed-fomc-statement-preview-april-27-2016-4">Wednesday's a Fed day</a>. The Federal Reserve is expected to hold its key interest rate in a range of 0.25% to 0.50%. With no news conference from Fed Chair Janet Yellen or economic projections, traders and economists will focus squarely on the wording of the Federal Open Market Committee's statement. Bloomberg data shows that the market is pricing in a 0% chance of a rate hike at the meeting. The statement will cross the wires at 2 p.m. ET.<a href="http://www.businessinsider.com/uk-gdp-revised-upwards-for-q4-of-2015-2016-4?r=UK&amp;IR=T">UK GDP slowed</a>. The UK economy grew 0.4% in the first quarter, according to data released by the Office for National Statistics. The preliminary look was below the 0.6% growth experienced in the fourth quarter, and it suggests the uncertainty over a potential British exit from the European Union might be taking its toll on the UK's economy. "It's good news that Britain continues to grow, but there are warnings today that the threat of leaving the EU is weighing on our economy," Chancellor George Osborne said. The British pound is up 0.2% at 1.4603.<a href="http://www.businessinsider.com.au/australia-cpi-inflation-report-q1-2016-4">Australia is in deflation</a>. Consumer prices in Australia unexpectedly fell 0.2% in the March quarter, missing the 0.2% increase that economists were expecting. The reading was the biggest quarterly decline since Q4 2008, and it puts a Reserve Bank of Australia rate cut on the table at next week's meeting. The Australian dollar is down 1.8% at 0.7606.<a href="http://www.businessinsider.com/apple-earnings-q2">Apple sees first year-over-year revenue decline since 2003</a>. The tech giant announced Q2 earnings of $1.90 per share, missing the $1.99 that analysts had forecast. Revenue fell 13% to $50.6 billion, and missed the $52.6 billion that Wall Street was hoping for. While iPhone sales tumbled 16% to 51.2 million, the number was better than the 50.7 million that was expected. Apple gave Q3 revenue guidance of between $41 billion and $43 billion versus expectations of $47.35 billion. "The smartphone market, as you know, is currently not growing. However, my view of that is it's an overhang of the macroeconomic environment in many places in the world, and we're very optimistic that this too shall pass," CEO Tim Cook said. Apple is lower by 8% in pre-market action. <a href="http://www.businessinsider.com/twitter-reports-q1-2016-earnings-results-2016-4">Twitter revenue and guidance miss</a>. The company announced earnings of $0.15 per share, easily beating the $0.10 gain that was expected by the Bloomberg consensus. Revenue jumped 36% to $595 million, but that was below the $607.8 million that analysts were anticipating. The closely followed monthly users metric came in at $310 million, ahead of the $305 million that Wall Street was looking for. However, Twitter's revenue guidance of $590 million to $610 million was well shy of the $677.6 million that was expected. Shares of Twitter are down more than 14% ahead of the opening bell.<a href="http://www.businessinsider.com/chipotle-just-said-it-will-break-one-of-its-cardinal-rules-to-win-back-customers-2016-4">Chipotle could add new menu items in hopes of bringing back business</a>. The fast-casual burrito chain announced a loss of $0.88 per share on revenue of $834.5 million. Same store sales tumbled 30% as Chipotle struggled to win back customers following a rash of E. coli outbreak at restaurants across the country. In an effort to bring customers in the door, the company announced it might add chorizo to the menu. This is big news considering the only major addition to the menu over the past 23 years was when Chipotle added tofu sofritas in 2014. Chipotle's stock is lower by 5% in pre-market trade.<a href="http://www.businessinsider.com/comcast-may-acquire-dreamworks-animation-2016-4">Comcast wants to buy DreamWorks</a>. The Wall Street Journal reports, sources familiar with the matter say Comcast wants to buy animation giant Dreamworks for $3 billion. The offer is at a 30% premium to Dreamworks' $2.3 billion market cap at Monday's close. Some of Dreamworks' recent blockbusters include "Kung-fu Panda" and "Shrek."Stock markets around the world are mixed. Australia's ASX (-0.6%) paced the losses overnight and Spain's IBEX (+0.5%) leads the way up in Europe. S&amp;P 500 futures are weaker by 6.25 points at 2082.25.Earnings reporting is heavy. Anthem, Boeing, and Mondelez International are among the companies reporting ahead of the opening bell. Facebook, Paypal, and Texas Instruments highlight the names releasing their quarterly results after markets close.US economic data is light. Pending home sales will be released at 10 a.m. ET and natural gas inventories will cross the wires at 10:30 a.m. ET. The US 10-year yield is down 3 basis points at 1.90%. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/amazing-facts-about-octopus-2016-3">Humans are finally starting to understand the octopus, and it's mind-boggling</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="VtbTVoMjE6YLwiZmc67EPMJyh4CCyVIm" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

10 things you need to know before the opening bell

Near the end of 2013, the animated movie <keyword id="6366669" type="ENTERTAINMENT" weightage="60" keywordseo="Mahabharat">Mahabharat</keyword> was released and was touted as “India’s most expensive multi-starrer <keyword id="21778" type="TECHNOLOGY" weightage="80" keywordseo="animation">animation</keyword> film.” The voice actors included the who’s who of contemporary Indian cinema. Amitabh Bachchan lent his voice to the iconic character of Bhishma; Ajay Devgan was Arjun; Sunny Deol was Bheem and Vidya Balan was Draupadi. None of the actors charged any fee and yet, the movie had a budget of Rs 50 crore. After the first week, it managed to earn just Rs 1.5 crore. 
 
Mahabharat was a phenomenal flop. 
 
But much of it had to do with the low quality animation that people ended up watching on-screen. And the studio blamed for such below-par work was a Juhu-based one called Pen India Pvt Ltd. Surely, there was nothing wrong with the story – Mahabharat is one of the most popular epics in the world. And the voice-acting was top-notch. So the only factors behind the debacle were the quality of animation and marketing. 
 
Outsourcing kills creativity Like many other industries, animation in India earns most of its revenues through outsourced projects from American and European studios. According to a secondary research presented in the <keyword id="6372077" type="CITY" weightage="40" keywordseo="Nasscom">NASSCOM</keyword> Industry Report, the money earned by Indian animation and VFX studios from global projects has steadily increased over the past decade. 
 
While that is good news from a business standpoint, the increasing number of outsourced projects also means that the animators are constantly working under strict deadlines and their project work is always under remote supervision which hardly leaves any room for creative decision-making. For the global studios, the Indian animation talent is akin to a sweatshop where the designs and plans are already in place and the workers are only expected to execute them. Such an environment not only tramples upon creativity but also leaves little time to pursue one’s creative aspirations. The few animators who choose not to work for those studios often find it difficult to earn a decent living. This is because the domestic market for animation is quite small. In 2009, domestic projects only accounted for 30% of the total revenues the industry earned. The rest came from outsourced animation, gaming and VFX work. 
 
Failure to woo the target audience 
As animated movies are relatively new in India, one of the biggest mistakes happened in figuring out the right content for a particular demographic. If you were to look at some of the animated films that came from India and achieved very little success, you might end up thinking – here’s a country where kids love Hindu mythology. 
 
It might seem odd now but that’s exactly what the producers had in mind when they released movies like Ramayan, Chhota Bheem, Ghatotkach, Krishna, etc. All of these feature stories from Hindu mythology and as India has the largest Hindu population, the producers just assumed that these stories would be popular. What a wrong assumption to make! What they don’t realise is that these stories are already known to Indian kids and they are not getting anything new or original out of these films. However, the Indian film industry is partly to blame for this – originality has never been its strong point. 
 Animation film-makers of India need to learn from studios like <keyword id="161299" type="COMPANY" weightage="40" keywordseo="Pixar">Pixar</keyword>, <keyword id="11201" type="CITY" weightage="40" keywordseo="Dreamworks">DreamWorks</keyword> and Disney who come up with highly original scripts such as <keyword id="241494" type="ENTERTAINMENT" weightage="40" keywordseo="Wall-E">WALL-E</keyword>, Kung-fu Panda, Madagascar, Toy Story, How to Train Your Dragon and more. On the other hand, the Indian audience must change their mindset and start enjoying good animated films. Discarding an animated movie as a ‘cartoon’ film is an indication that most Indian viewers still think that anything animated is meant ‘for the kids.’ If only our people grew up on Japanese Manga and Anime from a very early age… 
 
Training counts Animation can be taught while sketching is a talent that is honed over a longer period of time. So, the first thing wannabe animators need to know is that you need to love art, drawing and sketching. In India, people often choose animation as a career just because it is a booming sector. Five years ago, they might have chosen biotechnology or marine engineering for the same reason. But that’s not the way to go about choosing a career. There are a handful of really good schools in India for learning animation, illustration or design – such as the National Institute of Design (NID), Srishti School of Art and Design, <keyword id="2199190" type="UNKNOWN" weightage="40" keywordseo="J-J-Institute-of-Applied-Art">J.J. Institute of Applied Art</keyword>, etc. Aspirants should target these schools instead of opting for short-term certificate courses that promise placement. Some of the best Indian animators studied in these well-known institutions. For instance, Vaibhav Kumaresh, a student of NID, is one of the most coveted names in Indian animation. He is the one who created Channel V’s famous Sardar Simpoo Singh Sodhi and the Amaron Battery characters. Gitanjali Rao, an alumnus of J.J. Institute of Applied Art, won an award in <keyword id="6366702" type="CITY" weightage="40" keywordseo="Cannes">Cannes</keyword> in 2006 for her animated short, Printed Rainbow. 
 
The future of animation in India can go either way. If we can come up with a few studios which will devote resources and talent for consistently creating really good content and art, the production will be on par with the industry leaders. A good marketing team can then sell it to the world. But without such initiatives, animation in India may just end up being a prop for creating logos for production houses and meeting deadlines for other studios who will get all the credit for creativity.

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