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<ul><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival</a> is one of the world's most prestigious events which will be live from Oct 19-23.</li><li>While nobel laureates, some of the biggest political and corporate icons will provide thought leadership, it's a great platform to network with CXOs from around the world.</li><li><a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink">Global Trends Festival 2020</a> is presented by <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://aws.amazon.com/" data-type="tilCustomLink">AWS</a>.</li><li>Get your tickets now from <a href="https://in.bookmyshow.com/events/business-insider-global-trends-festival/ET00137578" data-type="tilCustomLink">BookMyShow</a>.</li></ul>In five decades, the amount of greenhouse gases released in the production of a glass of milk in the US has halved. Thanks to new technologies, animals are not only healthier and more productive, but the livelihood of many people in poorer parts of the world is also improving," believes Kristin Peck, President of <keyword id="1184921" type="COMPANY" weightage="20" keywordseo="Zoetis">Zoetis</keyword>. <ul><li>Zoetis has annual revenues of around USD 6 billion and employs more than 10,000 people worldwide. </li><li>The need for productivity and efficiency in animal husbandry has never been greater than now, says Peck.</li><li>Peck actively supports women. She is the author of the book "Perseverance" about motherhood. Together with her husband, she has gone through a long and traumatic journey, including five miscarriages, several infertility treatments and a story with a murderous nurse.</li></ul>Out of love for animals Zoetis is the world's largest manufacturer of vaccines and medicines for domestic and farm animals. Since January 2020, it has been headed by Kristin Peck. Previously, she led the company's global production and supply organisation, and from 2015 she was head of the company in the USA. Since 2018, Peck also managed the company's corporate strategy and development activities, including acquisitions. Kristin Peck grew up on her parents' farm in Connecticut, surrounded by dogs, cats, horses and birds who were treated like family members. Her mother bred Morgan horses and her father helped organise the rodeo. Her first job, still in high school, was with Zoetis, which she manages today. In an interview for the American “Successful Farming” magazine, she stresses that at some point in her life she realised how important it is for people to create new jobs. - As a Georgetown University student reading History and Spanish, I spent a semester teaching Spanish to children in Ecuador. I took care of them and taught them the language so that their parents could find work. I soon realised that learning Spanish would not improve the future of these children if there was not enough economic growth to employ their families in these areas. That led me to take the business path as a way of creating opportunities for people," says Peck. In an interview with the 'SF', the President of Zoetis points out that the need for productivity and efficiency in animal husbandry has never been greater than it is today, because the constraints resulting from the pandemic, the growing world population and the need to tackle environmental problems are still growing. The future lies in digital solutions. Sensors provide more information about the health of farm animals, and genetic testing is becoming increasingly important as producers can choose the healthiest and most resistant animal breeds. - We also see greater emphasis on reducing the carbon footprint. We are trying to help producers improve production while using less resources to keep healthier and more productive animals. This is all thanks to new technologies and much better production methods. Those used in recent decades show the power of science and technology. In the 1970s, American farmers had to raise 140 million heads of cattle in order to meet consumer demand for beef. Today it is 90 million. Between 1964 and 2014, the amount of greenhouse gases associated with the production of a glass of milk decreased by 50%. Thanks to genetics, data, technology and new innovations, we will be able to improve the sustainability of livestock production," says Peck. One example of the impact of science and technology on human life is the African Livestock Productivity and Health Advancement (ALPHA) programme run by Zoetis in sub-Saharan Africa. Under this initiative, Zoetis is increasing the availability of veterinary medicines, establishing permanent diagnostic networks and providing training and education to local farmers. In these areas, the population is extremely dependent on their livestock. It often turns out that a lack of vaccination, or an incompetent diagnosis of the disease leading to the infection of animals, means hunger for the entire families. Zoetis during COVID-19 Zoetis, like most companies in the world, faces the consequences of the coronavirus pandemic. Kristin Peck had to face it less than three months after she took over the company. Zoetis is a big organisation. It has annual revenues of around USD 6 billion and employs over 10,000 people worldwide. As the analysts stress, the company has a very balanced revenue policy, as it is divided 50/50 in terms of products for pets and livestock. Unlike many pharmaceutical companies, Zoetis is not dependent on any particular product. The best-selling drug, Apoquel, generated less than 10% of all sales in 2019. Kristin Peck pointed out at the results conference that Zoetis expects worse figures this year, because some 3% of sales used to come from the Chinese market, and the global economic slowdown could affect the results. But Peck doubts that the coronavirus will stop the long-term trend of eating more protein. Even if it does, Zoetis will benefit from selling its products aimed at poultry. Kristine Peck and helping women Kristine Peck received the “Feather In Her Cap 2019” award for her involvement in the development of her employees, launching a leadership programme at Zoetis that provides training, mentoring and participation in strategic projects. Kristin Peck is also personally a mentor for many women in Zoetis. Peck herself has written a book on motherhood and her experiences with it. Together with her husband, she has gone through a long and traumatic journey, including five miscarriages, a surrogate mother's miscarriage, several infertility treatments and a story with a murderous nurse. Kristin Peck has two children today. In her book she encourages women never to give up their dreams of building a family. - Many women go through the same things, but do not talk about it. Therefore, the aim of this book is to help women who have fertility problems so that they do not feel lonely, and to build a certain dialogue about this," says Peck. The book was based on Kristin's notes, which her husband encouraged her to record. Peck wrote down all of her thoughts and poured difficult emotions on paper. The e-book was published by Kindle Publishing. President Zoetis points out in her memoirs that she wanted sympathy from those around her, but often received good advice in return, which was neither helpful nor comforting. "'People often said to me: You need to relax, some things could work properly, if it were not for your stress. I just wanted to hear: I'm sorry, I love you. I am here for you. What can I do to help you?" - writes Peck. All the proceeds from the book are donated to charity. SEE ALSO: <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/watch-ubers-apac-head-pradeep-parameswaran-open-up-about-sustainable-mobility-for-all-at-the-global-trends-festival-2020/articleshow/78493912.cms" data-type="tilCustomLink">Watch Uber’s APAC head Pradeep Parameswaran open up about sustainable mobility for all at the Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/international/news/sebastian-thrun-to-speak-at-the-business-insider-global-trends-festival-2020/articleshow/78432049.cms" data-type="tilCustomLink">Sebastian Thrun to speak at the Business Insider Global Trends Festival 2020</a> <a href="https://www.businessinsider.in/trendsfestival" data-type="tilCustomLink"></a><a href="https://www.businessinsider.in/business/news/sadhguru-jaggi-vasudev-at-global-trends-festival-2020-simplifying-sustainability/articleshow/78271251.cms" data-type="tilCustomLink">Sadhguru at Global Trends Festival 2020: Simplifying Sustainability</a>

Watch Kristin Peck, President of Zoetis at Global Trends Festival 2020

<ul class="summary-list"><li>Never Back Down is looking to reverse DeSantis' presidential campaign slump with a sizable ad buy.</li><li>The $25 million blitz will be focused on the early-nominating states of Iowa and New Hampshire.</li></ul>Never Back Down — the super PAC aligned with Ron DeSantis — is preparing to purchase at least $25 million in television advertising in Iowa and New Hampshire in September and October as the group looks to reverse earlier stumbles in the Florida governor's bid for the White House, <a href="https://www.washingtonpost.com/politics/2023/08/25/desantis-ads-iowa-new-hampshire/">according to The Washington Post</a>.While DeSantis entered the race in May as the candidate most likely to dethrone former President Donald Trump from the top of the GOP pecking order, that has so far not been the case, as the ex-president continues to dominate in national and statewide polling even <a href="https://www.businessinsider.com/full-text-all-4-indictments-against-former-president-donald-trump-2023-8">with four indictments</a> looming in the background. And in some polls, DeSantis is pulling just as much support from GOP voters as first-time candidate and entrepreneur Vivek Ramaswamy.Top officials for Never Back Down, who were encouraged by DeSantis' debate performance on Wednesday, outlined their strategy at a lunch shortly before the debate, according to The Post.The initial $13 million in spending is set to be reserved this week, while additional purchases will be made for ads in New Hampshire at a later time, per the newspaper.Kristin Davison, the chief operating officer of Never Back Down, told The Post in a statement that the television ad buy could exceed the $25 million mark as the group continues to examine voter opinion from earlier ad buys."After preseason dominance and a complete debate victory by Gov. DeSantis, we are now running aggressively into the political season while others are playing catch-up," Davison said.Backers of DeSantis are hoping that the Florida governor's debate performance will reinvigorate his campaign, as <a href="https://www.businessinsider.com/desantis-trump-middle-class-republicans-trump-2024-race-poll-2023-7">he has struggled to slow down</a> Trump's march toward a potential third GOP presidential nomination. Such a development would also be welcome news amid headlines about <a href="https://www.businessinsider.com/ron-desantis-campaign-just-laid-off-38-staffers-trump-2024-gop-2023-7">layoffs</a> and campaign shakeups in the DeSantis campaign.Last month, Trump <a href="https://www.businessinsider.com/trump-mocks-desantis-2024-presidential-primary-polling-leads-gop-florida-2023-7">mocked</a> DeSantis' political standing at the Turning Point Action Conference in south Florida and suggested that the governor's candidacy was preventing the GOP from coalescing around his campaign in their efforts to defeat President Joe Biden next year."We are totally dominating DeSanctus right here in the state of Florida," Trump said at the time, mispronouncing the governor's last name. "DeSanctimonious and his establishment handlers are wasting such precious time and resources to divide our party. They're dividing the party, although he's dropping so quickly he's probably not going to be in second place much longer."In <a href="https://projects.fivethirtyeight.com/polls/president-primary-r/2024/national/" target="_blank" rel="nofollow noopener">the FiveThirtyEight average</a> of national Republican presidential polls, Trump sits at 52%, well ahead of DeSantis (averaging 14.7% support) and Ramaswamy (averaging 9.9% support).

DeSantis Super PAC will launch a $25 million ad blitz in Iowa and New Hampshire to reverse campaign's slide in the GOP presidential race

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Watch Kristin Peck, President of Zoetis at Global Trends Festival 2020

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DeSantis Super PAC will launch a $25 million ad blitz in Iowa and New Hampshire to reverse campaign's slide in the GOP presidential race

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