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<ul><li>This is a part of a confessions series, where copywriters pour their hearts out on how the outbreak of coronavirus has affected their daily routines, the good, bad, ugly sides of working while you are house arrested and if it is at all possible for copywriters to balance work and personal life. </li><li>As an advertiser, it is a key part of your job to find out what consumers desire. In today’s column, Krishnakant Mishra, Branded Content Lead, <keyword id="2806649" type="PERSON" weightage="20" keywordseo="Ogilvy-Mumbai">Ogilvy Mumbai</keyword>, tries to look inside and answer what he desires instead. </li></ul>I wake up. I walk straight to the balcony. I look down. I want to go out for a run, but I don’t want to run out of life. I look up. I start to ‘stand &amp; walk’, a phenomenon that once significantly contributed to my laziness efficiency index, is now an effective utility and chore. They say everything distant is now visibly clear. Well, for concrete jungles, any distant’s distance ensures everything is always visibly clear. A friend still argues, "C’mon, the minutest in that distant is now clearly visible”. I justify his observation as a ‘F.O.M.O. reaction to a trend’. I’ve mastered the art of brisk cleaning the house. The first day was a grand display of commitment but lacked pace. Progressively, there is pace, but complacency leaves multiple corners offended. Just how humans perceive hobbies! Post all the biological needs-deeds and upper body groomed (full-length trousers and shoes are doomed), I’d drive from the bedroom to the living room. Laptop, check. Coffee, check. Router’s blinking lights, check. My background in the webcam, check. Every day I see my face, I realise I have a trimmer. But I don’t really trust my own reflexes. Appearances are often deceptive. Currently, mine is apprehensive. As I begin work interactions, I notice a journey from Day 1 to Day Now. When it began, virtual team meetings resonated with the inspiring ‘nothing can stop us’ rhythm. But, consistently looking at and listening to each other’s digitised self is resonating with the traits of a long-distance relationship. The pros and cons of crisp and limited interaction. Don’t worry! We’ve worked this out. After all, absence makes the heart grow fonder! We’ve moved from multiple individuals in one meeting room to multiple ecosystems in one virtual meeting room. The ecosystem that comprises our homes, our loved ones. And no matter what, this ecosystem also contributes to our efficiency. They’ve kept us safe and enabled our functional best. I like waving ‘Hi’ or ‘Namaste’ to our occasional surprise guests that catalyse lighter moments. Meetings are now more precise. There is never a side conversation or whisper (unless someone’s text-bitching). The ones who’d overpower discussions with their strong vocal cords now feel numb. There are quick breaks which are mundane: walk to the balcony - get upset looking at guys walk-chilling without a reason - rush back for the next commitment. Meanwhile, there’s a sudden sprain in my neck as it bows down to Lord internet, more than it ever did! Every notification on our mobile screen has become relevant. Honestly, if at all the internet felt like a god, it is today! Though, I sincerely hope it could auto-trash out a supposed fact based on human gut feelings that travels the world as a real fact. By dusk, my spinal cord was never so erect, butt never so flat. It’s a wrap, professionally. It’s dawn, personally. By evening, a couple of friends and family’s “Kaise ho?” would pop up! I like how “Kahan ho?” has lost all relevance. In normal circumstances, we socialise across meeting rooms, corridors, restaurants, bars, cafes, parks, our homes, et cetera. Now, we socialise on a video call. We’d be static or sitting upright on professional ones, moving or lying down on personal ones, switching off video mode on disinterested ones. I like how simple and easy this is! I sense that I never had so much free time. Like the ‘me’ time I always craved for. Though, I have a new filter now. I want this ‘me’ time to be in normal times. The world’s suffering and fighting like never before. Every single second, every single element in my vicinity reminds me to be alert. The deserted roads alert me to be home. The stocked-up kitchen alerts to be used efficiently. The notifications out of multiple gadgets alert to practice safety. Family, friends alert to be alert. This ain’t holiday. This ain’t calm. This ain’t unwind. This ain’t ‘me’ time. In fact, I was never more alert than I am today. To earn back our normal times, we all have to be! As advertisers, we constantly contemplate a consumer’s desire. In these times, I ask myself, what do I desire? Well, I want to see the world heal. I want to thank and pray for the safety of all the frontline warriors. I want us to be vigilant and not burden the system and its efforts. I want nobody to sleep hungry. I want the underprivileged to be addressed, first. I want to seek and share the hope of living normally again. I want to hear more of ‘this too shall pass’. I want more of ‘this won’t be forever’. I want this to end. And when this ends, I want to breathe the world. - Krishnakant Mishra, Branded Content Lead, Ogilvy Mumbai

Confessions: Living the new normal

<ul><li>Apart from startup founder, the Forbes India's list has a generous dash of youngsters from social media, television and the world of sports. </li><li>BB Ki Vines’ <keyword id="2517934" type="PERSON" weightage="20" keywordseo="Bhuvan-Bam">Bhuvan Bam</keyword> and Technical Guruji Gaurav Chaudhary also made their debut under the digital content creators category. </li><li>Five women across industries made it to the list against 26 men. </li></ul>Startup founders dominated the list of Forbes’ 30 under 30 which recognizes the best of India’s vast young population. The 29-year old Varun Khona, the co-founder of Headout, Aravind Sanka, Pavan Gutunpalli, SR Rishikesh, the cofounders of bike rental platform Rapido - were some of the prominent names in the list. But the list also has a generous dash of youngsters from social media, television and the world of sports. The youngest person to feature is 17 year old Saurabh Chaudhary, an Indian shooter who won two gold medals at the Asian Games and headed to 2020 Tokyo Olympics. Deepak Punia, 21, the first Indian to win a Junior World Championship also made it to the list. Young Indians who work for startups like the 29 year old Vikash Bakrewala, the youngest sales leader at B9 Beverages, the makers of Bira and Boom beers; were also showcased. All the three founders of Triton Foodworks which is making breakthroughs in organic farming were recognized too. <keyword id="8722570" type="PERSON" weightage="20" keywordseo="deepak-kukreja">Deepak Kukreja</keyword>, Ullas Samrat and Dhruv Khanna of Triton Foodworks are growing plants without using soil, thereby surpassing the limitations of land, fertility, and even water. The method uses 60-80% less water,” <a href="http://www.forbesindia.com/article/30-under-30-2020/forbes-india-30-under-30-india039s-young-guns-more-inspiring-than-ever/57513/1">Forbes. </a> A 27-year-old Gourish Singla of a healthcare startup like Shivom that uses blockchain technology to customize medication - was also a part of the list. “Our Forbes India 30 Under 30 members are showing the way forward on another road and to another group—to traditional and legacy businesses and professionals, across different categories like technology, health care, finance, science, media, design, fashion, sports, entertainment, and so on—with their innovations, fresh business models and a set of fresh eyes,” wrote Forbes.<a href="http://www.forbesindia.com/article/30-under-30-2020/forbes-india-30-under-30-india039s-young-guns-more-inspiring-than-ever/57513/1"> </a> BB Ki Vines’ Bhuvan Bam and Technical Guruji Gaurav Chaudhary also made their debut under the digital content creators category. Five women across industries made it to the list against 26 men. Here is the complete list of all the 30 under 30 stars: Krishnakant Mishra Brand Content Lead, Ogilvy Age: 28 The authJandia, is a 28-year-old artist who developed a practice that deals with history and historical images that chronicle events of conflict and violence. The painter then tells the story of the events that shape society's perception of them.or of the non- fiction book ‘The Exclamator’, Krishnakant Mishra is no stranger to young achievers lists. He was nominated for Impact Magazine &amp; Social Samosa’s ‘Top 30 advertisers in India under 30 in 2019. Vikash Bakrewala Division Director, Sales &amp; Marketing (South India), B9 Beverages Age: 29 Bakrewala is the youngest sales leader at the beer company B9 Beverages. He helped Bira and Boom expand to five geographical clusters within a year. Ullas Samrat Dhruv Khanna Co-Founder, Triton Foodworks Age: 29 Ullas and Dhruv, the young childhood friends who <a href="http://www.forbesindia.com/article/sustainability-special/water-of-plenty-meet-the-trio-practising-soilless-farming-in-delhi/50313/1">drifted apart </a>when Khanna’s family moved out to Singapore, came together again. And when they did, they started a self-funded startup to aid internet-enabled smart farms that use technologies like hydroponics. Sai Gole, Siddhart Dialani Co-Founders, Bharat Agri Age: 26 Siddharth Dialani and Sai Gole are the co-founders of Bharat Agri. Its algorithm helps farmers with the right time to cultivate grow in manner that maximises production and boosts income. Sanket Jadia Artist Age: 28 Jandia, is a 28-year-old artist who developed a practice that deals with history and historical images that chronicle events of conflict and violence. The painter then tells the story of the events that shape society's perception of them. Aravind Sanka, Pavan Guntupalli, SR Rishikesh 
 
 

 Co-Founder, Rapido Age: 28, 28, 27 Sanka, Guntupalli and Rishikesh are the co-founders of India's largest bike taxi booking application. The services which started in 2015 are now available in 100 cities across the country. Rishab Karwan, Nitin Rana 
 
 




 Co-Founders, GoMechanic Age: 26, 29 Karwan and Rana are the co-founders of the Delhi based startup Go Mechanic. The startup helps streamline the disorganised automobile service centres in India. Akanksha Deo Sharma 
 
 




 Designer, Ikea Age: 28 IKEA opened its first store in Hyderabad in 2018 since then Akasha is the only Indian designer at the Sweedish major. He uses Indian textile history, handicrafts and construction techniques to make minimalistic and playful products. Bhuvan Bam 
 
 




 Youtuber Age: 25 Bhuvan Bam, the famous youtuber in India is just 25, and was recently invited to the World Economic Forum in Davos to rub shoulders with CEO’s. Bam is also the first Indian to hit two million subscribers on Youtube. Gaurav Chaudhary 
 
 




 Youtuber Age: 28 Chaudhary who is popularly known as Technical Guruji on Youtube. In his channel, he breaks down all things tech for common people and explains how tech works. His channel has 15 million subscribers. Varun Khona 
 
 




 Co-Founder and CEO, Handout Age: 29 Varun Khona is the CEO and cofounder of Handout. It is an AI-powered platform to design curated tourist experiences for last-minute travellers, launched globally. Ajai Thandi, Ashwajeet Singh, <keyword id="8722571" type="PERSON" weightage="20" keywordseo="arman-sood">Arman Sood</keyword> 
 
 




 Co-Founder, Sleepy Owl Coffee Ages: 29,28,28 The Sleepy Owl Coffee launched from a two-bedroom apartment in Delhi by the co-founders Thandi, Singh and Sood. Now, the coffee brand is sold across 1,000 retail outlets in New Delhi and Mumbai with 60,000 customers. Akshay Chaturvedi 
 
 




 CEO, Leverage Edu Age: 29 Chaturvedi is the CEO of Leverage Edu, the platform focuses on career counselling and university admission. It caters to about 10,000 students and is on course to clock ₹10 crore in revenue for the current financial year. Sai Pallavi 
 
 




 Actor Age: 27 The girl who did her first film to miss math class in Grade 6 made it to Forbes list, and is the only actor in the list. Today, she is known for remarkable characters in Tamil, Malayalam and Telugu films -is also known for her dancing skills. Palak Shah CEO, Ekaya Age: 28 Shah is the CEO of Ekaya the brand focused on propagating the versatility and global appeal of Indian heritage weaves. The brand supports more than 8,000 weavers in India. Akshat Bansal Founder, Bioni Age: 29 Akshat Bansal brings sustainability and fashion together. In one of the Lakme Fashion Week 2018 collections, he used econyl fabric that was carved out of plastic waste. Ajeesh Achuthan Co-Founder and CTO, Open Age: 27 Ajeesh Achuthan co founded Open Financial Technologies — one of the world’s fastest growing neo-banking platforms. It provides financial services to MSMEs. Nikhil Kumar Co-Founder, Setu Age: 29 Nikhil Kumar led the team that built the BHIM app, that is owned by the government. The app was developed by the government to push India towards a cashless economy. Abhay Rangan CEO, Goodmylk Age: 22 Abhay Rangan, who started out as an active animal rights activist, is the CEO of Goodmylk. The startup provides plant based affordable milk in India. Krishna Gupta Founder, 1441 Pizzeria Age: 27 Krishna Gupta owns 1441 Pizzeria which serves fresh pizza made from woodfire ovens. The company which has five outlets now has ambitions to expand to 100. Priya Prakash Founder And CEO, HealthSetGo Age: 28 Prakash, who is a graduate from Lady Shri Ram College for Women, founded HealthSetGo to encourage healthy food habits amongst people. Gourish Singla Founder, Shivom Age: 26 Gourish Singla manages a blockchain startup named Shivom that provides genetic information to doctors. His startup was named in the top 50 innovative companies around the world at Smart Health Conference in Dubai in 2018. Jubin Varghese, Ameya Gadiwan Co-Founders, Gegadyne Energy Age: 24,25 Jubin Varghese, Ameya Gadiwan founded Gegadyne Energy in 2015 with an aim to provide a better alternative to lithium-ion batteries. It also won an award as the Startup of the year in 2019. Eshan Sadasivan CEO, PROSOC Innovators Age: 29 Eshan is an IIT Kanpur alumni who designed a foldable table that would help students in rural India. It aims to change the infrastructure deficit in India’s rural schools where students squat on the floor. <keyword id="178450" type="PERSON" weightage="20" keywordseo="Abhishek-Gupta">Abhishek Gupta</keyword>, Rishabh Verma CEO And COO, NavGurukul Age: 27, 24 Abhishek Gupta and Rishabh Verma are the CEO and COO of a NavGurukul which facilitates a one year residential programme to teach coding skills to low-income millennials. <keyword id="6287871" type="PERSON" weightage="20" keywordseo="suthirth-vaidya">Suthirth Vaidya</keyword>, Abhijith Chunduru, Adarsh Raj CEO, CTO, Chief Architect And Co-Founders, Predible Health Age: 27, 26, 27 Suthirth Vaidya, Abhijith Chunduru, Adarsh Raj together run Predible Health, a startup that uses AI to help doctors identify diseases. Saurabh Chaudhary Sportsman Age: 17 Chaudhary is the youngest person to feature on the list. The teen shooter who won a gold medal at the Asian games. Deepak Punia Wrestler Age: 21 Punia is an Indian wrestler who won a silver medal at the World Wrestling Championship. He is now looking forward to participating in the upcoming 2020 Summer Olympics. Akhil Aryan Co-Founder, ION Energy Age: 28 Akhil Aryan built Haptik — the world’s largest conversational AI platform. He is the co-founder of ION Energy, a battery management and intelligence platform that provides batteries. Amiya Adwitiya, Sisir Koppaka CEO and CTO, Squadcast Age: 29, 29 Amiya Adwitiya and Sisir Koppaka work with Squadcast as CEO and CTO respectively. Squadcast is a SaaS company that fixes the IT problems of their clients. See also: <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms">YouTuber Bhuvan Bam of BB Ki Vines makes to Forbes’ 30 under 30 list</a>

Social media influencers, start-up founders and sportsmen dominate Forbes India's 30 under 30 list

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Confessions: Living the new normal

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Social media influencers, start-up founders and sportsmen dominate Forbes India's 30 under 30 list

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