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<keyword id="76451" type="General" weightage="100" keywordseo="adani" source="Orion">Adani</keyword> group company, <keyword id="236770" type="General" weightage="80" keywordseo="adani-wilmar" source="Orion">Adani Wilmar</keyword> has announced it would acquire popular rice brand <keyword id="104742" type="General" weightage="80" keywordseo="kohinoor" source="Orion">Kohinoor</keyword> from McCormick Switzerland GMBH. The takeover will give Adani Wilmar an exclusive rights over the brand <keyword id="11277369" type="General" weightage="50" keywordseo="kohinoor-basmati" source="Orion">Kohinoor Basmati</keyword> rice along with a'Ready to Cook', 'Ready to Eat' curries and meals portfolio under the <keyword id="13798610" type="General" weightage="50" keywordseo="kohinoor-brand" source="Orion">Kohinoor Brand</keyword> umbrella in India, it said in a regulatory filing on Tuesday. "Adani Wilmar is pleased to welcome Kohinoor brand to the Fortune family. Kohinoor is a trusted brand which represents the authentic flavours of India and is loved by consumers. This acquisition is in sync with our business strategy to expand our portfolio in the higher margin branded staples and food products segment," said <keyword id="346353" type="General" weightage="50" keywordseo="angshu-mallick" source="Orion">Angshu Mallick</keyword>, Chief Executive Officer and Managing Director of the company. <keyword id="343831" type="General" weightage="80" keywordseo="mallick" source="Orion">Mallick</keyword> believes that the packaged food category is under-penetrated with significant headroom for growth. "The Kohinoor Brand has a strong brand recall and will help accelerate our leadership position in the Food FMCG category, " Mallick added. The Adani group company's leadership position in the food FMCG category is expected to augment a strong product basket with potential to scale value added products, besides leveraging the reach of Kohinoor and Fortune brand to drive synergies for the company across geographies. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/gautam-adani-mukesh-ambani-shiv-nadar-are-among-the-seven-richest-indians-in-the-world/articleshow/91263335.cms">In 2020, there were only four Indians in the global top 100 rich list, now there are seven</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/from-brand-deals-to-selling-merchandise-this-is-how-much-indian-social-media-influencers-earn/articleshow/91253591.cms">From brand deals to selling merchandise, this is how much Indian social media influencers earn</a>

Adani Wilmar acquires rice brand Kohinoor, aims to heighten its position in the food segment

<keyword id="76451" type="General" weightage="100" keywordseo="adani" source="Orion">Adani</keyword> group company, <keyword id="236770" type="General" weightage="80" keywordseo="adani-wilmar" source="Orion">Adani Wilmar</keyword> has announced it would acquire popular rice brand <keyword id="104742" type="General" weightage="80" keywordseo="kohinoor" source="Orion">Kohinoor</keyword> from McCormick Switzerland GMBH. The takeover will give Adani Wilmar an exclusive rights over the brand <keyword id="11277369" type="General" weightage="50" keywordseo="kohinoor-basmati" source="Orion">Kohinoor Basmati</keyword> rice along with a'Ready to Cook', 'Ready to Eat' curries and meals portfolio under the <keyword id="13798610" type="General" weightage="50" keywordseo="kohinoor-brand" source="Orion">Kohinoor Brand</keyword> umbrella in <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword>, it said in a regulatory filing on Tuesday. "Adani Wilmar is pleased to welcome Kohinoor brand to the Fortune family. Kohinoor is a trusted brand which represents the authentic flavours of India and is loved by consumers. This acquisition is in sync with our business strategy to expand our portfolio in the higher margin branded staples and food products segment," said <keyword id="346353" type="General" weightage="50" keywordseo="angshu-mallick" source="Orion">Angshu Mallick</keyword>, Chief Executive Officer and Managing Director of the company. <keyword id="343831" type="General" weightage="80" keywordseo="mallick" source="Orion">Mallick</keyword> believes that the packaged food category is under-penetrated with significant headroom for growth. "The Kohinoor Brand has a strong brand recall and will help accelerate our leadership position in the Food FMCG category, " Mallick added. The Adani group company's leadership position in the food FMCG category is expected to augment a strong product basket with potential to scale value added products, besides leveraging the reach of Kohinoor and Fortune brand to drive synergies for the company across geographies. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/gautam-adani-mukesh-ambani-shiv-nadar-are-among-the-seven-richest-indians-in-the-world/articleshow/91263335.cms">In 2020, there were only four Indians in the global top 100 rich list, now there are seven</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/from-brand-deals-to-selling-merchandise-this-is-how-much-indian-social-media-influencers-earn/articleshow/91253591.cms">From brand deals to selling merchandise, this is how much Indian social media influencers earn</a>

<keyword id="128171" type="COMPANY" weightage="100" keywordseo="Kohinoor-Foods">Kohinoor Foods</keyword> Ltd., a leading exporter of basmati rice, surged as quarterly profit rose even though sales dipped on the back of the fall in prices of the commodity.
 

	Kohinoor said its first quarter net profit rose 18 percent to 5.25 crore rupees compared with 4.45 crore rupees in the same quarter a year ago. Sales during April-June slipped 13 percent to 284.1 crores versus 329 crores, the company said in a release to the exchanges.
 

	Kohinoor rose 1.25 rupees, or 2.8 percent, to 45.35 rupees on the National Stock Exchange.
 

	Kohinoor's market capitalisation has slipped 6 percent in one year to 155 crore rupees. Kohinoor trades at 0.42 times its book value of 105.9 rupees. 
	 
	Image credit: Indiatimes

Shares of Kohinoor Foods are soaring. Know why

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If you're one of those people who believe it's possible to fall in love with food and would rather have a plate of burger and fries for company than people, well we have a question for you- exactly how much are you willing to spend for a food item? 
 
Okay, before you answer- allow us to give you some background. 
 Let's start with what's considered the cheapest and most widely available food item in India- the <keyword id="6436690" type="PERSON" weightage="100" keywordseo="Paan">paan</keyword>. A paan is an Indian traditional mouth freshener consisting of <keyword id="739459" type="UNKNOWN" weightage="100" keywordseo="betel-leaves">betel leaves</keyword> and a host of ingredients intended to give you a minty, fresh feeling. These are usually priced as low as Rs 10, going up to Rs 200 and are usually consumed without much thinking. 
 
But what if they have a price tag of Rs 5,000? Nope, this is not a prank. 
 
As it turns out, Tara Pan Centre in Aurangabad run by a tall, white-bearded man called Mohammad Sarfuddin Siddiqui houses the country's most expensive paan which will set you back by Rs 5,000. 
 
The shop which has stood its ground since the last three decades is considered one of Aurangabad's iconic landmarks, giving stiff competition to the Ajanta and Ellora caves in the same vicinity. 
 
What's so great in this paan, you ask? Well, for starters, the paan in question, christened the Kohinoor Paan has travelled the world and been eaten in Kuwait, Jeddah and Dubai. Once upon a time, bundles of this paan would be air-freighted to these countries first thing every morning. 
 
But, thanks to the strict security measures which ended up spoiling the ingredients, the practice of exporting the Kohinoor Paan had to be stopped. 
 
However, that had no effect on its popularity, which has remained unmatched ever since its inception. 
 
Maybe the reason could be that the paan, as its name suggests, is sold in pairs exclusively for couples, also serves as an aphrodisiac, whose effect, Sarfubhai maintains, will last for TWO WHOLE DAYS. 
 
He attributes the paan's unexpected popularity to the fact that couples nowadays are not hesitant to try out props when affection is lost between them, and believe it or not, the demand for this paan soars high during weddings. 
 
Even though Sarfubhai has a team of 23 people to help him out with all the assorted paans that are available at his shop, the Kohinoor Paan is infact prepared solely by him. 
 
This paan, which comes in a pair is typically sold in a colourful pack with three compartments. The paan meant for the male differs from the female one. Besides the secret ingredients that he zealously guards, the male paan comprises mush, a Rs 70 lakh per kg musk, agar, a liquid fragnance found only in West Bengal with a price tag of Rs 7 lakh per kg, saffron at Rs 2 lakh per kg, 80,000 per kg gulab- all wrapped in Kolkata's famed meetha paan patta. 
 
On the other hand, the female version of the paan consists of gulab, safed musali, a root used as an aphrodisiac soting about Rs 6,000 per kg , less quantity of saffron, among other things- all wrapped in the same paan leaf. 
 
There's more. The pack also contains a bottle of musk-scented ittar, which can be found in the third compartment and the paan has some strict instructions- The couple must consume it two hours before the intended action. Meanwhile, the ittar should be judiciously applied on themselves, their pillows and bed. Lastly, the paan can't be spit out. It needs to be consumed completely. 
 
Not surprisingly, the first question Sarfubhai asks anyone looking for the Kohinoor paan is whether they're married!

This Rs 5000 pan may just improve your sex life

Indian stocks fell victim to selling pressure in late afternoon on Wednesday as traders preferred to book profit ahead of a holiday. Banking, realty and infrastructure stocks saw sales while metals was the lone space which saw a bit of green today. 
 The Nifty fell 10 points to end the day at 8,251 with Vedanta, Bajaj Auto, Bharti Airtel, <keyword id="45179" type="CITY" weightage="100" keywordseo="NTPC">NTPC</keyword> and Adani Ports gaining ground compared with Dr. Reddy's, Asian Paints, <keyword id="6354446" type="CITY" weightage="100" keywordseo="BHEL">BHEL</keyword>, SBI and PNB that experienced selling. The Nifty had an Advance-Decline Ratio of 22/27. 
 Infosys, Dr. Reddy's and <keyword id="42747" type="CITY" weightage="100" keywordseo="Tata-Motors">Tata Motors</keyword> were the top traded stocks on the exchange. 
 
Broader markets turned weak. Losses were seen on all indices, chiefly the small cap benchmark that slid 0.5 percent. The sectoral space was mixed with indices representing the metals, software and auto sectors posting modest gains whereas the pharma, banking and realty sectors slipped in trade. 
 Sentiment was flat on the Bombay Stock Exchange as well with the <keyword id="6484188" type="CITY" weightage="100" keywordseo="Sensex">Sensex</keyword> dropping 19 points to close at 27,288 points. Sun Pharma, Maruti, ICICI Bank fell versus Hindalco, Coal India and Hero Motor that rose. The Sensex had an Advance-Decline Ratio of 17/13 and the top traded stocks were Bajaj Auto, Tata Motors and Reliance Industries. 
 
Overall, the wider market saw bulls giving up their advantage marginally with 1,326 stocks gaining compared with 1,378 that fell. 
 
The trend was weak in the derivatives space with just 64 futures rising versus 104 that fell. Futures of Castrol, Exide, Reliance Capital and Bajaj Auto rose smartly while those of Federal Bank, GMR Infra, IB Real Estate and Karnataka Bank dropped in trade. 
 
Noida Toll Bridge Company, Mahindra CIE and Kohinoor Foods were among the top volume buzzers on the National Stock Exchange. 
 
(Image credits: Indiatimes)

Indian stocks fell victim to selling pressure in late afternoon

Indian <keyword id="6354298" type="ORGANIZATION" weightage="100" keywordseo="stocks">stocks</keyword> resumed their upward journey on Wednesday as traders bought into beaten down shares after yesterday's mild bout of profit booking and waited eagerly for more earnings on Dalal Street. Telecom, Textiles and Metal futures were in demand in early deals. 
 The <keyword id="6354813" type="COMPANY" weightage="100" keywordseo="nifty">Nifty</keyword> rose 17 points to trade at 8,278 with <keyword id="6354287" type="CITY" weightage="100" keywordseo="Bharti-Airtel">Bharti Airtel</keyword>, Bosch, Vedanta, Adani Ports and Idea Cellular topping the gainers charts. Meanwhile, Dr. Reddy's, <keyword id="44555" type="CITY" weightage="100" keywordseo="BPCL">BPCL</keyword>, Tata Power, Sun Pharma and BHEL slipped in early deals on the Nifty whose Advance-Decline Ratio stood at 32/17. 
 
Federal Bank, post dismal earnings, Hero Motor and Infosys were the three top traded stocks on the National Stock Exchange. 
 Broader markets were flat. Bit gains were seen on the CNX 100, CNX 200 and CNX 500 indices. Benchmarks representing the mid cap and the small cap sectors were up modestly. The sectoral space was mostly positive with decent gains seen on indices tracking the Metals, Media, Energy and Auto sectors. Mild profit booking was seen on pharma and <keyword id="34523" type="CITY" weightage="100" keywordseo="fmcg">FMCG</keyword> stocks. 
 The <keyword id="6484188" type="CITY" weightage="100" keywordseo="Sensex">Sensex</keyword> was up marginally on the Bombay Stock Exchange, gaining 68 points, or 0.3 percent, to 27,374 points. Reliance Industries, Hindalco, Cipla and Wipro were among gainers while Larsen, Tata Steel, Lupin and HDFC slipped in trade. The Advance-Decline Ratio stood at 20/10 on the Sensex and Tata Motors, Vedanta and HDFC Bank were the top traded stocks on the index. 
 
The bulls remained in control of the wider market where 1,044 shares gained compared with 504 that fell. 
 
Mid cap futures continued to dominate trade in the derivatives trade with IFCI, Kaveri Seed, Unitech and Vedanta Futures gaining ground. Slippages were seen on Kotak Bank, Just Dial and Dr. Reddy's futures. 
 
 
Phoenix Mills, Kirloskar Brotyhers and Kohinoor Foods figured on the volume buzzers list on the NSE. 
 
(Image credits: Indiatimes)

You Searched For "Kohinoor Foods" and got 8 results

Adani Wilmar acquires rice brand Kohinoor, aims to heighten its position in the food segment

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