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<ul class="summary-list"><li>Two major diaper manufacturers said they are increasing prices.</li><li>Diaper prices already rose nearly 10% over the past year.</li><li>Most <keyword id="107179" type="ORGANIZATION" weightage="60" keywordseo="consumer-goods">consumer goods</keyword> are becoming more expensive because of <keyword id="118965" type="PERSON" weightage="60" keywordseo="Supply-chain">supply chain</keyword> disruptions.</li></ul><keyword id="576899" type="PERSON" weightage="60" keywordseo="diapers">Diapers</keyword> are about to get even more expensive, and parents are worried.Prices of furniture, household necessities, electronics, and nearly all other consumer goods are set to rise this year in a <a href="https://www.businessinsider.com/more-expensive-goods-supply-shortage-congested-shipping-ports-texas-freeze-2021-3">"perfect storm"</a> of shipping delays, supply chain disruptions, and changes to demand because of the pandemic.In an April earnings call, <keyword id="392531" type="COMPANY" weightage="60" keywordseo="Proctor-Gamble">Proctor &amp; Gamble</keyword> said that it has already started <a href="https://www.businessinsider.com/household-products-coke-toilet-paper-diapers-coffee-tampons-price-increase-2021-4">raising prices of some household goods</a>, including diapers. Further price increases will be added in September in the "mid-to-high single-digit percentages," <a href="https://www.businessinsider.com/household-products-coke-toilet-paper-diapers-coffee-tampons-price-increase-2021-4">the company said.</a>Read more: <a href="https://www.businessinsider.com/keababies-founder-shares-tips-for-selling-on-amazon-walmart-target-2021-4">A third-party seller whose baby-care business raked in $20 million in sales last year reveals his secret to selling on Amazon, Walmart, and Target</a>"This is one of the <a href="https://www.wsj.com/articles/procter-gamble-will-raise-prices-in-september-11618916498">bigger increases in commodity costs</a> that we've seen over the period of time that I've been involved with this, which is a fairly long period of time" Proctor &amp; Gamble operating chief Jon Moeller said of his 33-year career.Kimberly-Clark, the producer of <keyword id="1638418" type="PERSON" weightage="60" keywordseo="Huggies">Huggies</keyword> diapers and Pull-Ups, also announced <a href="https://www.businessinsider.com/household-products-coke-toilet-paper-diapers-coffee-tampons-price-increase-2021-4">plans to raise prices.</a> Increases in the mid-to-high-single digits will take effect in June, <a href="https://www.businessinsider.com/household-products-coke-toilet-paper-diapers-coffee-tampons-price-increase-2021-4">The Wall Street Journal reported.</a><a href="https://www.cnn.com/2021/04/23/business/diaper-costs-families-poverty/index.html">Diaper costs rose 8.7%</a> over the 12-month period ending on April 10, CNN reported. Further increases are likely to put additional financial pressure on low-income families. One in three US families had difficulty affording diapers before the pandemic, according to the <a href="https://nationaldiaperbanknetwork.org/">National Diaper Bank Network.</a> In 2020, the <a href="https://www.washingtonpost.com/business/2021/03/01/diaper-banks-pandemic-poverty/">organization distributed 100 million diapers</a>, a 67% increase over the previous year. Federal assistance programs like SNAP and WIC <a href="https://nationaldiaperbanknetwork.org/federal-issues/">cannot be used for diapers</a>, furthering the need.<a href="https://www.businessinsider.com/cargo-ships-waiting-to-dock-california-contributes-supply-chain-crisis-2021-4">Extreme congestion at ports</a> is partially to blame for the increase in diaper prices. Ships carrying millions of dollars of imports are stuck <a href="https://www.businessinsider.com/cargo-ships-waiting-to-dock-california-contributes-supply-chain-crisis-2021-4">waiting weeks</a> to unload, leading to shortages and long waits. A global shipping container shortage is also making the process more expensive as container costs have <a href="https://www.businessinsider.com/more-expensive-goods-supply-shortage-congested-shipping-ports-texas-freeze-2021-3">tripled over the past year.</a>Diapers are far from the only products affected as consumers continue to spend money on goods over services. Bikes, cars, meat, cheese, and even ketchup are all becoming more expensive. Goldman Sachs analysts predict that <a href="https://www.businessinsider.com/more-expensive-goods-supply-shortage-congested-shipping-ports-texas-freeze-2021-3">increased prices will continue through at least the end of 2021</a> as the supply chain continues to grapple with disruptions and unpredictable demand.Do you have a story to share about a <keyword id="6354851" type="UNKNOWN" weightage="100" keywordseo="retail">retail</keyword> or restaurant chain? Email this reporter at <a href="mailto:mmeisenzahl@businessinsider.com">mmeisenzahl@businessinsider.com</a>.

Diaper prices were already soaring and now 2 diaper giants just announced they're about to get even more expensive

<table class="image-container float_right click-to-enlarge" width="200"><tr><td><div class="image"><a title_source="Wikimedia Commons" title_caption="Rupert Murdoch" class="zoomin" href="http://static1.businessinsider.com/image/5107dc1869bedd171000003d-960/rupert-murdoch-13.jpg"></a></div><a href="http://commons.wikimedia.org/wiki/File:Rupert_Murdoch_-_World_Economic_Forum_Annual_Meeting_Davos_2009.jpg">Wikimedia Commons</a>Rupert Murdoch</td></tr></table>Rupert Murdoch's <a href="http://www.businessinsider.com/document/5107d7606bb3f74e3f000025/news%20v%20dial,%20heinz.pdf">News Corp and Heinz have sued each other</a> in two different federal courts, a sign that an advertiser mutiny against News and its alleged monopolistic practices is spreading.
Previously, <a href="http://www.businessinsider.com/how-news-corp-could-face-an-advertiser-mutiny-costing-it-hundreds-of-millions-2012-12">News was sued by Dial Corp</a> over similar allegations. <keyword id="141837" type="COMPANY" weightage="60" keywordseo="Heinz">Heinz</keyword> has now joined that suit; and in turn been sued back by News.
Two large drugstore chains, <a href="http://www.businessinsider.com/rumor-did-news-corp-just-lose-rite-aid-and-family-dollar-from-its-troubled-in-store-ads-division-2013-1">Rite Aid and Family Dollar, removed their business from News America Marketing, the News Corp unit</a> that handles newspaper coupons and in-store marketing.
It is extremely unusual for a major ad handler to be at the center of so much legal conflict with its clients, all at the same time.
The new Heinz suit is particularly surprising because News is suing Heinz for breach of contract even though Heinz is still a current client, and the company has a $468 million annual marketing budget, according to the suit (not all of which is spent via News). Normally, ad agencies and media providers will bend over backwards to avoid conflicts with big-spending clients.
A Heinz spokesperson confirmed to Business Insider that <a href="http://www.businessinsider.com/document/5108414a6bb3f72707000024/firstamendedcomplaintfiled12-27-2012.pdf">the company had also sued News</a>. “Heinz recently filed a lawsuit against News America on grounds of overpricing and this [new] lawsuit appears to be part of their defense strategy. While we don’t comment on pending litigation, we can tell you that Heinz stands behind its position and we will vigorously pursue this matter.” 
The suits all stem from a lengthy piece of previous litigation in which News was accused by competitors of using illegal monopolistic practices to keep prices artificially high for its advertisers. <a href="http://www.cbsnews.com/8301-505123_162-42748951/behind-the-resignation-of-murdochs-top-lawyer-$656m-in-defeats/">News settled those allegations</a> — which came from competing coupon and in-store agencies — for $656 million. The 2011 settlement came after reams of negative information came out in court alleging News clients paid higher prices than they needed to for ads.
Now, it seems, many of News' clients are angry that they may have overpaid and want their money back. Other clients named in the 2011 litigation include Conagra, Pepsi, Smuckers, DelMonte, Kraft, Coca-Cola, Clorox, Kimberly-Clark, GlaxoSmithKline, Novartis, Pfizer, Reckitt Benckiser, Quaker Oats, Church &amp; Dwight, Unilever, Tyson, and Campbell's Soup.
Heinz sued News in federal court in the Eastern District of Michigan, alleging antitrust activity in News' supermarket and grocery store <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>. So News struck back in New York federal court, alleging Heinz breached its contract with News by not suing in the jurisdiction the two companies had agreed to litigate their disputes within.
News also seeks a declaratory judgment against both companies that News is not engaging in antitrust or monopolistic practices -- a move that would prevent companies from suing News as a matter of law. In its case, News can point to the fact that it settled the previous antitrust litigation, and thus the cases against were never proven. Dial's suit, for instance, assumes the evidence unearthed in those cases is largely true, even though juries never reached a verdict.
News also claims it is impossible for it to hold a monopoly on prices because spending in the entire category was $20 billion annually, of which News America Marketing's revenues were $400 million, or 2%. And some of the biggest clients -- Walmart, Target, CostCo, and BJ's -- do not use agencies for in-store marketing, for instance.
But the suit also admits part of the case against News might be true. News states in its complaint that it handled both Heinz's newspaper and in-store businesses at the same time, and had a right of first refusal on new work for Heinz.
The 2011 antitrust lawsuits alleged that News illegally bundled those services together -- by offering low prices that were only available if clients took both services -- along with restrictive contracts that prevented other agencies from bidding for clients' new work.

News Corp. Sues Heinz As Civil War With Its Own Advertisers Spreads

<ul class="summary-list"><li><keyword id="11916300" type="UNKNOWN" weightage="60" keywordseo="mcdonalds" source="Orion">McDonald's</keyword> and <keyword id="12259147" type="UNKNOWN" weightage="60" keywordseo="pepsico" source="Orion">PepsiCo</keyword>, along with many others, are being urged to end their business in <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword>.</li><li>New York state's comptroller wrote to several companies calling for action, <a href="https://www.reuters.com/business/retail-consumer/mcdonalds-pepsi-others-should-consider-pausing-russia-operations-ny-pension-fund-2022-03-04/">per Reuters</a>.</li></ul>McDonald's and PepsiCo are among the food and drink companies facing increased pressure to cut business ties with Russia, following its invasion of <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword>.In a letter Friday, Thomas DiNapoli, New York state comptroller, urged companies to rethink their Russian business operations because they face "significant and growing legal, compliance, operational, human rights and personnel, and reputational risks," <a href="https://www.reuters.com/business/retail-consumer/mcdonalds-pepsi-others-should-consider-pausing-russia-operations-ny-pension-fund-2022-03-04/">Reuters reported</a>. DiNapoli said that suspending or ending business in Russia "would address various investment risks associated with the Russian market." It would also play a key role in "condemning Russia's role in fundamentally undermining the international order," he added.McDonald's and PepsiCo did not immediately respond to Insider's request for comment made outside of normal working hours. Other companies, including Estee Lauder, Kimberly-Clark Corp, Coty Inc, Mondelez International Inc, Fortinet Inc, Bunge Ltd, Alnylam Pharmaceuticals Inc, and Trimble Inc, were also asked in the letter to <keyword id="6359192" type="UNKNOWN" weightage="60" keywordseo="boycott" source="Orion">boycott</keyword> business in Russia, per Reuters. Since <a href="https://www.businessinsider.com/live-updates-russia-ukraine-crisis-2022-2?r=US&amp;IR=T">Russian President Vladamir Putin invaded Ukraine in an unprovoked attack</a>, scores of companies have taken action by ending or limiting their commercial dealings with Russia. Ikea, Spotify, and Nike were among the major companies that recently <a href="https://www.businessinsider.com/list-all-the-companies-pulling-out-of-russia-ukraine-war-2022-3?r=US&amp;IR=T#1-ikea-1">severed business ties</a> with Russia. Some <keyword id="11893588" type="UNKNOWN" weightage="100" keywordseo="retail" source="Orion">retail</keyword> brands, including Publix and Kroger, also showed their solidarity with Ukraine by <a href="https://www.businessinsider.com/stores-removed-russian-vodka-ukraine-invasion-kroger-publix-vodka-2022-3?r=US&amp;IR=T">removing Russian vodka from store shelves</a>. British politician John Mann called for similar action to DiNapoli. In a tweet, he <a href="https://twitter.com/LordJohnMann/status/1500171669419307008">said</a>: "If Mcdonalds and <a href="https://www.newsweek.com/topic/starbucks">Starbucks</a> continue to sell in Russia then an international boycott of their products should be instigated."Social media users have also called for company boycotts, with McDonald's facing particular scrutiny.One user who posted a photo of open McDonald's stores in Russia <a href="https://twitter.com/Cern_lXXl/status/1499681699768197124">said</a>: "Guess who is doing business as normal in #Russia no surprise #BoycottMcDonalds."Another <a href="https://twitter.com/Cern_lXXl/status/1499683125466644480">said</a>: "<a href="https://twitter.com/McDonalds">@McDonalds</a> Leave <a href="https://twitter.com/hashtag/Russia?src=hashtag_click">#Russia</a> or lose loyal customers, the choice is yours. <a href="https://twitter.com/hashtag/BoycottMcDonalds?src=hashtag_click">#BoycottMcDonalds</a>."

McDonald's and PepsiCo are among the food and drink companies being urged by political figures to stop doing business in Russia

<table class="image-container float_right" width="200"><tr><td><div class="image"></div>You Tube</td></tr></table>Tony Siragusa might have been an NFL defensive tackle, but today he is "training guys who leak a little to guard their manhood."
Siragusa is the new face of bladder leakage prevention in Depend's first-ever ad campaign aimed at men. And he's heavy on the machismo.
<a href="http://adage.com/article/news/tony-siragusa-pitches-depend-light-bladder-leakage-line/240969/">Although Ad Age notes</a>, however, that the state of Siragusa's bladder control is currently unknown given that he never refers to suffering from the problem in the Ogilvy-created ad. He merely acts as a leakage coach. This is a different tactic from Kimberly-Clark Corp.'s strategy for a <a href="http://www.youtube.com/watch?v=Ih7lI2IhJao">Poise ad campaign three years ago in which Whoopi Goldberg</a> admitted to suffering from a little "spritz" every now and then. K-C Corp owns Depend and Poise.
Other underwear protector celebrity spokespeople <a href="http://abcnews.go.com/Entertainment/lisa-rinna-leads-list-embarrassing-celebrity-endorsements/story?id=16126274#6">include Lisa Rinna</a>, from "Days of our Lives," and <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=5&amp;cad=rja&amp;ved=0CFIQFjAE&amp;url=http%3A%2F%2Fadage.com%2Farticle%2Fnews%2Fkirstie-alley-role-poise-light-bladder-leakage-fairy%2F233075%2F&amp;ei=Mah1UYj-Majh4APApICQDw&amp;usg=AFQjCNFClJzn_41kBrJOHjepI0FwcaFkOA&amp;bvm=bv.45512109,d.dmg">Kirstie Alley, who played the Poise Light Bladder Leakage Fairy.</a>
"Men entering the category are pretty confused," Depend brand director<a href="http://adage.com/article/news/tony-siragusa-pitches-depend-light-bladder-leakage-line/240969/"> Liz Metz told Ad Age</a>, continuing that Siragusa was chosen because of "the masculinity and normalcy of the condition and making men know they're not alone in this journey."
Watch the ad below:

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