Diwali, also known as the festival of lights, is widely observed by Indians all over the world. The festival emphasises the value of light over darkness and aims to improve people's outlooks on life. Bollywood celebrities have been spotted enjoying the week-long celebrations before the festival's arrival in advance of this auspicious day. This exemplifies the excitement and joy that prominent Bollywood stars have for Diwali. Let's take a look at the significant happenings this week and the events we have coming up. Ayushmann Khurrana Ananya Panday, Kriti Sanon, Rakul Preet Singh, Richa Chadha, Ali Fazal, and filmmaker Karan Johar were among the prominent figures who attended the pre-Diwali party that Bollywood actor Ayushmann Khurrana and his filmmaker wife Tahira Kashyap hosted in Mumbai on October 17. The B-Town Diwali celebrations in 2022 got underway with this party. Kriti Sanon Bollywood actress Kriti Sanon hosted a star-studded Diwali party at her place on October 19. We saw a number of well-known celebrities at the party. The presence of Karan Johar, Varun Dhawan, Natasha Dalal, Neha Dhupia, Angad Bedi, and others at Kriti Sanon's party also made headlines in B-Town. Manish Malhotra A well-known fashion designer Manish Malhotra hosted a Diwali party on October 20. Numerous celebrities were part of it to enlighten the Diwali celebrations. It appeared as though the entire Bollywood industry had gathered at Manish Malhotra's party. You did read that correctly. If you can think of someone, you probably saw them there, along with a close friend or relative, At the gathering, we noticed Karan Johar, Aishwarya Rai Bachchan, Abhishek Bachchan, Sidharth Malhotra, Kiara Advani, Kajol, Madhuri Dixit, Karisma Kapoor, and a number of other celebrities. At Manish Malhotra's party, the starlets stole the show as many of them, including Shanaya Kapoor, Suhana Khan, Ananya Panday, Janhvi Kapoor, Khushi Kapoor, Sara Ali Khan, and others, were present. Bhumi Pednekar Bollywood actress Bhumi Pednekar hosted a pre-Diwali party on October 21, and a number of well-known stars, including Rajkummar Rao, Patralekhaa, Rakul Preet Singh, and Jackky Bhagnani to name a few, were seen arriving at the location. The star kids stole the show at the lavish party, as we saw Aryan Khan, Suhana Khan, and Ajay Devgn's daughter Nysa Devgan among others. Ekta Kapoor &amp; Anand Pandit Ekta Kapoor and Anand Pandit, two well-known producers, will host two separate Diwali parties on Saturday night, October 22. Numerous prominent celebrities have been seen attending both of these parties. Amitabh Bachchan, Ajay Devgn, Kajol, Kriti Sanon, and other celebrities arrived in style at Anand Pandit's party. Veteran actors Jitendra and Rakesh Roshan in one frame at Ekta Kapoor's party. Arpita Khan Sharma, Ashvini Yardi, Ananya Panday, Alaya F, Disha Patani, and other well-known celebrities were also seen there.

Here's how Bollywood partied this Diwali

<ul><li>The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9.</li><li>The film continues to make waves nationally and internationally with subscribers from 4100 Indian towns and cities as well as 210 countries and territories having streamed the title.</li></ul><keyword id="11989295" type="General" weightage="20" keywordseo="amazon-original-movie-shershaah" source="Orion">Amazon Original Movie Shershaah</keyword> has been lauded by customers and critics alike since its release and continues to win hearts all over India and across the world. The war drama, based on the life of Captain Vikram Batra (PVC), has in its opening fortnight scaled the very pinnacle of success, emerging as the most watched movie on <keyword id="2976376" type="General" weightage="20" keywordseo="amazon-prime-video" source="Orion">Amazon Prime Video</keyword> in India. Furthermore, in its first two weeks, the <keyword id="7589975" type="General" weightage="20" keywordseo="Shershaah" source="Orion">Shershaah</keyword> has been streamed by audiences in over 4100 Indian towns and cities, as well as in 210 countries and territories around the world. No other Indian movie on Amazon Prime Video has been watched in more towns and cities across India and countries and territories worldwide within this time frame. Finally, with a user rating of 8.9 voted by more than 88,000 IMDb users, Shershaah also set a new benchmark as the most popular Hindi film of all times on IMDb. “We have always believed in content being paramount and seeing Shershaah’s resounding success further strengthens what we, as a service, have set out to do,” Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India said. “It was important for us to bring the inspiring story of brave heart Captain Vikram Batra and the Indian army during the Kargil war to audiences far and wide. The movie is a tribute to these sons and daughters of the soil for whom nothing matters more than the love for the country. Shershaah is a very special film and we are absolutely delighted to see it receive such an unprecedented amount of love and success from all corners.” Producer Karan Johar said, “Shershaah has always been a film close to our hearts, and seeing the love and appreciation the film has received makes me feel incredibly proud about the movie and each and every one associated with it. PVC awardee Captain Vikram Batra’s story is one that no Indian shall ever forget, that said, what we intended to do was to tell the story of what made him the brave heart he was, to look deeper into his life, his passion and his love for the country and Dimple. It fills me with pride to see the love Sidharth and Kiara’s performances and Vishnu’s directorial vision has received. I’m glad that we found the right partners for this movie in Amazon Prime Video, who have left no stone unturned and given this movie the reach it deserves.” Speaking of the film’s success, Apoorva Mehta, CEO, <keyword id="62161" type="General" weightage="20" keywordseo="dharma-productions" source="Orion">Dharma Productions</keyword> said, “From the beginning, we believed that Shershaah as a story had the potential to resonate with audiences from across the world, and the overwhelming response to the movie is testament to the power of good content. It is an incredibly heart touching and inspiring story based on the lives of one of India’s bravest sons, and we are honoured to have had the opportunity to tell his story to the world. It takes a dedicated team to make such a sincere film and I’d like to thank Vishu Vardhan, Sidharth Malhotra, Kiara Advani and the entire cast and crew. We are thrilled to have partnered with Amazon Prime Video for the film’s global premiere as it enabled us to reach out to such a diverse audience and shared our vision and faith in the film and its story.” Directed by Vishnu Varadhan, Shershaah is inspired by the life of Captain Vikram Batra (PVC) and stars Sidharth Malhotra and Kiara Advani in the lead. Alongside Sidharth Malhotra and Kiara Advani in the lead, the film also features Shiv Panditt, Raj Arjun, Pranay Pachauri, Himanshu Ashok Malhotra, Nikitin Dheer, Anil Charanjeett, Sahil Vaid, Shataf Figar and Pawan Chopra in pivotal roles. Jointly produced by Dharma Productions and Kaash Entertainment, Shershaah is streaming exclusively on Amazon Prime Video.

Shershaah is the most watched movie on Amazon Prime Video in India till date

<ul><li>Cinema halls in India might remain shut for at least two more months until June end, predicts a report by Prabhdas Lilladher. </li><li>Akshay Kumar and Kiara Advani starrer Lakshmi Bomb might release directly on Disney+ Hotstar amid coronavirus pandemic. </li><li>Industry experts estimated that film exhibitors in India will lose at least ₹3,500 crores. Moreover, according to Shailesh Kapoor, CEO Ormax Media, these halls are losing ₹150 crore a week. </li></ul>There is bad news for all those who are wishing to rush to their nearest movie theatres soon after the lockdown ends. Cinema halls in India might remain shut for at least a month more until June end, according to a report by Prabhdas Lilladher. The coronavirus pandemic forced several states including Maharashtra and Kerala to close theatres a week before India announced a complete lockdown on March 24. It means they are already shut for 40 days which might extend to 60 days more. “The process of reopening will be gradual in nature. For instance, in some states where the COVID-19 risk is low theatres may open. However, till the time this rise resides completely, big-ticket releases may be postponed as producers may not want to lose out on business in other regions,” said the report. Every week that theatres remain closed, they’re accumulating losses to the tune of ₹150 crore, according to Shailesh Kapoor, CEO Ormax Media. Film distributors are staring at losses of ₹3,500 crore as of now, a<a href="https://www.firstpost.com/health/video-of-agra-quarantine-facility-inmates-reaching-for-water-food-goes-viral-distribution-delay-made-them-restless-says-official-8303381.html?utm_source=izooto&amp;utm_medium=push_notifications&amp;utm_campaign=Video%20of%20Agra%20quarantine%20facility%20inmates%20reaching%20for%20water%20food%20goes%20viral%20distribution%20delay%20made%20them%20restless%20says%20offic&amp;utm_content=&amp;utm_term=">ccording to CARE Ratings</a>. Even after they open, they might not see many footfalls due to malls and will also be subject to strict social distancing norms. Due to this bleak outlook, the stocks of PVR Cinemas and INOX are on a free fall. The stock of PVT saw a 55% decline in its share between February 19 and April 27. Whereas INOX share price has declined 58% between February 24 and April 27. There is more panic in the air Since Covid-19 is an unknown devil, a lot of new research is hitting the internet every day. Even as many people discuss if the virus is airborne, a research says that a common air conditioner can spread the virus. <a href="https://www.businessinsider.in/careers/news/cisco-accenture-genpact-and-others-hiring-for-technology-profiles/articleshow/75399629.cms">Scientists in China have earlier claimed</a> hat air conditioners can infect 10 people who are sitting near an infected person. They studied a restaurant in Guangzhou, China where an asymptomatic case has infected nine people. They recommended an increase in distance between tables and improved ventilation to contain the spread. Uncertainty on the survival of Single screens Cinema halls in India have had a bad start in 2020. First of all, it had few hits to boast of like Tanhaji and Baaghi 3. Then the coronavirus outbreak forced it to close doors as per government orders. The worst-hit among these theatres were single screens. “Single screens have been facing an existential crisis for a long time. Already fraught with hygiene and maintenance challenges which were hurting footfalls, COVID-19 induced lockdown has posed a direct threat on their survival,” said the report. Single screens exhibitors are hoping to seek a relief package from the government Is online release the future of movies? From the other side, the closure of theatres has delayed the release of several big movies like Rohit Shetty’s Sooryavanshi starring Akshay Kumar and Katrina Kaif. A few producers are also considering releasing them directly onto streaming platforms. Akshay Kumar and Kiara Advani starrer Lakshmi Bomb is one such film that might release on Disney+ Hotstar amid coronavirus pandemic. The film, remake of Muni 2: Kanchana, is expected to be completed by June, <a href="https://www.ndtv.com/entertainment/akshay-kumars-laxmmi-bomb-might-release-on-disney-hotstar-instead-of-theatres-report-2218162">said a media report. </a> Previously, Irfan Khan and Kareena Kapoor Khan starrer Angrezi Medium was released on Disney+ Hotstar immediately after its theatrical release in March after Covid-19 concerns hit footfalls. OTT platforms in India too are upping their game, by launching shows and movies to engage people during lockdown. Amazon Prime, recently, added Shubh Mangal Zyada Saavdhan a gay comic love story which was released in February this year. See also: <a href="https://www.businessinsider.in/entertainment/news/lockdown-watchlist-want-to-binge-watch-a-show-that-lasts-a-week-try-these-long-running-shows-on-netflix-amazon-prime-disney-hotstar-and-others/articleshow/75173116.cms">Lockdown Watchlist: Want to binge-watch a show that lasts a week? Try these long-running shows on Netflix, Amazon Prime, Disney+ Hotstar and others. </a> <a href="https://www.businessinsider.in/entertainment/news/cinema-halls-await-for-behind-the-screens-as-they-lose-150-crore-a-week/articleshow/74689696.cms">Cinema halls lose ₹150 crore a week with lockdowns and delayed releases</a>

Cinema halls may not open in India until June end

<ul><li>Millions of Indians are confined to their homes, here are the <keyword id="9028497" type="UNKNOWN" weightage="20" keywordseo="movies-on-amazon-prime">movies on Amazon Prime</keyword> that you can watch during this lockdown. </li><li><a href="https://www.businessinsider.in/">Visit businesinsider.in for more stories.</a> </li></ul>Remember all the movies and shows you missed because of an urgent meeting work? You can now watch those across online streaming platforms at leisure. Millions of Indians are now confined to their homes, here are the movies on <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> that you can watch during this lockdown — which might also get extended. Parasite <div type="Youtube" id="5xH0HfJHsaY" title="Parasite - Official Trailer (2019) Bong Joon Ho Film" thumbUrl="https://i.ytimg.com/vi/5xH0HfJHsaY/mqdefault.jpg"></div> IMDb rating: 8.6/10 Director: Bong Joon-ho Cast: Song Kang Ho, Lee Sun Kyun, Cho Yee Jeong Parasite is an Owinning comedy narrating the story of greed and class discrimination. Ki-woo, the eldest son of a family with four unemployed adults gets along with the ultra-rich Park family for a tutoring job. That is when they scheme up to be employed by the wealthy family. Critics review: “In Bong Joon-ho’s flawless tragicomedy, a poor yet united family bluff their way into the lives of a wealthy Seoul household,” said Mark Kermode, The Guardian. Photograph <div type="Youtube" id="LwOGIlpPqek" title="Photograph - Official Trailer (U.S.) | Amazon Studios" thumbUrl="https://i.ytimg.com/vi/LwOGIlpPqek/mqdefault.jpg"></div> IMDb rating: 6.8/10 Director: Ritesh Batra Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jafar A struggling photographer on the streets of Mumbai is pressured by the family to get married — and he convinces a stranger to pose as his fiancee for a family visit. However, over time, they develop a connection that opposes the worldview of relationships. Critics: “A man and woman pretend to be a couple because of cultural pressure, and wind up falling for each other. It’s familiar, but compelling nonetheless,” said Aisha Harris, The New York Times. One Child Nation <div type="Youtube" id="gMcJVoLwyD0" title="One Child Nation - Official Trailer | Amazon Studios" thumbUrl="https://i.ytimg.com/vi/gMcJVoLwyD0/mqdefault.jpg"></div> IMDb rating: 7.5/10 Director: Nanfu Wang, Lynn Zhang Cast: Brian Stuy, Jiaoming Pang, Longlan Stuy, Peng Wang One Child Nation is an Amazon original documentary that narrates the consequences of China’s single child policy. A filmmaker becomes a mother and unfolds the stories of those who lived through it — generations of parents and children trapped in the social experiment. Critics review: “Before such adoptions became common, the movie reveals, infant girls were often abandoned, or simply killed,” said Mark Jenkins, Washington Post. 102 Not Out <div type="Youtube" id="qrks9Zu0f1w" title="102 Not Out | Official Trailer | Amitabh Bachchan | Rishi Kapoor | Umesh Shukla | In Cinemas May 4th" thumbUrl="https://i.ytimg.com/vi/qrks9Zu0f1w/mqdefault.jpg"></div> IMDb rating: 7.4/10 Director: Umesh Shukla Cast: Amitabh Bachchan, Rishi Kapoor, Jimit Trivedi 102 Not Out is an ageless comedy starring the two Bollywood icons — Rishi Kapoor and Amitabh Bachchan as father and son. Dattatraya Vakhariya is a 102-year-old man who lives with his 75-year-old son, Babulal. Dattatraya lives like a free bird youngster and has a secret mission to change his son’s attitude towards life. Critics: “102 Not Out is a sweet watch and it is Amitabh Bachchan-Rishi Kapoors partnership that warms your heart. But the film remains fairly one dimensional and turns preachy towards the end,” said Kriti Tulsiani, News 18. Good Newwz <div type="Youtube" id="r9VJpqoAr84" title="Good Newwz - Official Trailer | Akshay, Kareena, Diljit, Kiara | Raj Mehta | In cinemas 27th Dec" thumbUrl="https://i.ytimg.com/vi/r9VJpqoAr84/mqdefault.jpg"></div> IMDb rating: 7.1/10 Director: Raj Mehta Cast: Akshay Kumar, Kareena Kapoor Khan, Diljit Dosanjh, Kiara Advani Akshay Kumar, Kareena Kapoor Khan and Diljit Dosanjh, Kiara Advani are two Batras that opt for in-vitro fertilization. They are eagerly waiting for their babies when the confusion creeps in. The sperm of both the couples get mixed in the laboratory. Critics: “The filmmaker's breezy treatment of a subject like in vitro fertilization makes the flick highly palatable to a wide section of audience,” says Madhuri V, Filmbeat. Mardaani 2 <div type="Youtube" id="dKeRIOA28Jk" title="Mardaani 2 | Official Trailer | Rani Mukerji" thumbUrl="https://i.ytimg.com/vi/dKeRIOA28Jk/mqdefault.jpg"></div> IMDb rating: 7.4/10 Director: Gopi Puthran Cast: Rani Mukherjee, Vishal Jethwa, Sumit Nijhawan Sunny, a 21-year old rapist and murderer is in town on a murder contract by a politician. However, SP Shivani Roy vows to catch him and bring justice to the young girls he murdered after the assault. Critics: “It’s the conviction in the performances and a gripping narrative that ensure there’s never a dull moment in Mardaani 2,” said Ronak Kotecha, Times of India.

Here are the top comedy, thriller and award winning movies on Amazon Prime

<ul><li>The <keyword id="1136682" type="ORGANIZATION" weightage="20" keywordseo="Union-Ministry-of-Labour-and-Employment">Union Ministry of Labour and Employment</keyword> is working on new <keyword id="2853042" type="PERSON" weightage="20" keywordseo="Labour-codes">labour codes</keyword> which will make way for a three-day weekend.</li><li>A survey conducted in 2020 showed that Indian employees feel a four-day workweek concept is at least five years away.</li><li>Especially given that employees are made to work beyond five days in a week in today’s corporate set-up.</li></ul>The Indian government might soon allow companies to go ahead with a four-day work week. The Union Ministry of Labour and Employment is working on new labour codes which will make way for a three-day weekend, but will keep the <keyword id="73926" type="PERSON" weightage="20" keywordseo="Working-hours">working hours</keyword> at 48 hours a week, which means employees might be subject to long days. “Companies will have to give three days’ of paid leaves and 12 hours of work per day to their employees with the consent of the workers. We are not forcing employees or employers. It gives flexibility. It’s an enabling provision in sync with the changing work culture. We have tried to make some changes. We have tried to give flexibility in working days,” said <a href="https://www.news18.com/news/business/new-labour-codes-may-allow-4-day-work-week-but-with-longer-hours-3408323.html">Labour and Employment Ministry </a>Secretary Apurva Chandra. A <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/growing-call-for-four-day-work-week-as-india-inc-employees-work-overtime/articleshow/74667625.cms?from=mdr">survey</a> conducted in 2020 showed that employees feel a four-day work week concept is at least five years away in India. Especially, given that employees, in many cases, are made to work beyond five days in a week currently. In India, employees work way beyond 48 hours a week – crossing the International Labour Organization’s (ILO) norms of working. According to the labour standards. “the general standard is 48 regular hours of work per week, with a maximum of eight hours per day.” says the ILO website. The changes will be a part of the new labour codes, whose draft rules are being formulated by the government. It will also provide free medical check-ups to workers through the Employees State Insurance Corporation, according to <a href="https://www.thehindu.com/news/national/new-labour-codes-to-allow-4-day-work-week/article33784975.ece">reports.</a> The four-day work week is not a new topic. It started off as a debate in Germany when the country’s largest trade union – IG Metall, called for a four-day week in 2020. And this, even when Germany already has the lowest working hours in a week at 34.2 hours. Then came Microsoft's experiment in 2019 in its Japan office, where <a href="https://www.businessinsider.in/tech/news/microsoft-experimented-with-a-4-day-work-week-in-its-japan-office-and-productivity-jumped-by-40/articleshow/71901595.cms">productivity jumped by 40%,</a> as a four-day week made for the perfect work-life balance. And it wasn’t just great for the employees; the number of pages printed was down, electricity consumption was a lot less as well. A World Economic Forum survey of businesses that had implemented the policy showed that it can help companies “make savings of almost £92 billion (around 2% of total turnover) each year”. But there are also challenges said the WEF survey, especially, in the service sector where four days might not be enough to meet consumer expectations and demands. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/meet-the-lawyer-turned-fitness-entrepreneur-who-is-training-alia-bhatt-ranbir-kapoor-kiara-advani-among-others/articleshow/80761071.cms">Meet the lawyer-turned-fitness entrepreneur who is training Alia Bhatt, Ranbir Kapoor, Kiara Advani among others</a> <a href="https://www.businessinsider.in/business/startups/news/upgrad-is-rushing-its-employees-back-to-mumbai-and-bengaluru-offices-and-relocating-many-without-more-money-or-temp-accommodation/articleshow/80752193.cms">EXCLUSIVE: upGrad is rushing its employees back to Mumbai and Bengaluru⁠ offices⁠— and relocating many without more money or temp accommodation</a>

India is considering four-day work weeks but with longer shifts

<ul><li><keyword id="10730402" type="UNKNOWN" weightage="20" keywordseo="indian-space-startup-agnikul">Indian space startup Agnikul</keyword> Cosmos has become the world’s first company to successfully test a fully <keyword id="3176690" type="PERSON" weightage="20" keywordseo="3D-printed-rocket-engine">3D printed rocket engine</keyword>.</li><li>It only takes four days to produce and can carry payloads of upto 100 kilos into lower earth orbit (LEO).</li><li>While the first company to be successful in such an endeavour, there are others who are fast catching up and realise the value of 3D printed engines versus conventional assembly.</li></ul>Rocket engines are tough to build, and they’re even tougher to 3D print because all the details have to be ‘just right’ for the rocket to work successfully. But, an <keyword id="10031551" type="UNKNOWN" weightage="20" keywordseo="indian-space-startup">Indian space startup</keyword> based out of Chennai has pulled off this mammothian task. <keyword id="7122982" type="UNKNOWN" weightage="20" keywordseo="agnikul-cosmos">Agnikul Cosmos</keyword> has successfully fired its higher stage semi-cryogenic <keyword id="413298" type="PERSON" weightage="20" keywordseo="Rocket-engine">rocket engine</keyword> called Agnilet. “This entire engine, Agnilet, is just one piece of hardware from start to finish and has zero assembled parts,” said co-founder and CEO Srinath Ravichandran. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> Normally, rocket engines have 100s of different parts that have to be built individually. This includes things like injectors which inject fuel into the engine, cooling channels that ensure the engine doesn’t overheat and the igniter which actually kindles propellants to push the rocket off the ground. Agnilet, on the other hand, is a three-in-one solution. It takes all three of these modules and puts them into a single piece of hardware. There is no complex assembly and the turnaround time for the entire setup is less than four days. The rocket engine is capable of carrying upto 100 kilos to low earth orbit (LEO), which is around 700 kilometers above the Earth’s surface. That’s only a fraction of what the Polar Satellite Launch Vehicle (PSLV) is capable of and possibly only enough to carry a single satellite at most. Agnikul may be the first to be successful, but it’s not alone Agnikul was the first <keyword id="3081463" type="COMPANY" weightage="20" keywordseo="Indian-space">Indian space</keyword> startup to enter into a non-disclosure agreement (NDA) with the Department of Space (DoS) under the newly established Indian National Space Promotion and Authorisation Centre (IN-SPACe). <div type="image" title="Agnilet - Agnibaan’s higher stage semicryogenic engine(1)" msid="80763882" hostid="261" caption="&amp;lt;p&amp;gt;Agnilet - Agnibaan’s higher stage semicryogenic engine&amp;lt;/p&amp;gt;"></div> Another space startup that’s hot its heels is Hyderabad-based Skyroot Aerospace founded by former Indian Space Research Organisation (<keyword id="6358064" type="UNKNOWN" weightage="20" keywordseo="isro">ISRO</keyword>) scientists Pawan Kumar Chandana and Naga Bharath Daka. In September last year, they too revealed their fully 3D printer cryogenic rocket engine dubbed Dhawan-I. Dhawan-I will be used to power the Vikram-II rocket, which Skyroot is also building from scratch. The startup entered an NDA with the DoS earlier this month on February 2. They will be able to use ISRO’s test and launch facilities to test their Vikram-I rocket and eventually Dhawan-I as well. The global space industry is expected to generate $1.1 trillion or more by 2040, according to <a href="https://www.morganstanley.com/ideas/investing-in-space">Morgan Stanley</a> — more than triple its current value of $350 billion. And, new space engine technology like 3D printed rocket engines are expected to play a big role in this explosion of value. But even international players like Elon Musk’s SpaceX, the National Aeronautics and Space Administration (NASA), <a href="https://3dprint.com/278184/startup-accelerator-ursa-major-is-3d-printing-rocket-engines-to-grow-space-economy/">Ursa Major</a> and Jeff Bezos’ Blue Origin are only 3D printing components for rocket engines. This means that putting together these engines and making sure they work is still a fairly complicated task. The only US-based startup close to producing a fully 3D printed rocket engine is <a href="https://manufactur3dmag.com/firehawk-aerospace-raises-2-million-for-3d-printed-rocket-engines/">Firehawk Aerospace</a>, and they only just raised the $2 million needed to start on their project. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/meet-the-lawyer-turned-fitness-entrepreneur-who-is-training-alia-bhatt-ranbir-kapoor-kiara-advani-among-others/articleshow/80761071.cms">Meet the lawyer-turned-fitness entrepreneur who is training Alia Bhatt, Ranbir Kapoor, Kiara Advani among others</a> <a href="https://www.businessinsider.in/international/news/joe-biden-and-narendra-modi-spoke-over-the-phone-last-night-heres-what-they-discussed/articleshow/80759960.cms">Joe Biden and Narendra Modi spoke over the phone last night⁠— here’s what they discussed</a> <a href="https://www.businessinsider.in/thelife/personalities/news/meet-the-it-veteran-making-a-comeback-as-tech-mahindras-cfo/articleshow/80708957.cms">Meet the 63-year old making a comeback as Tech Mahindra's CFO</a>

Indian space startup fires world’s first fully 3D printed rocket engine as others play catch up

<ul><li>If you did not file your tax returns in 2018-19, you may be stuck in pickle this season and have to pay double the applicable rate or 5%, whichever is higher.</li><li>This rule shall come into force starting 1 July 2021.</li><li>Deductors will now have to ask for proof of ITR submission for the last two years, increasing the burden of compliance, according to Archit Gupta, the founder and CEO of ClearTax.</li></ul>“Suppose you are making payment to a contractor. And, when you’re getting the work executed, you’re supposed to deduct TDS at 2% — that’s the normal rate. If I made a payment of ₹ 1 crore, I deducted TDS of ₹2 lakh and deposited it in his account.,” explained Ved Jain, former President of The Institute of Chartered Accountants of India (ICAI) told Business Insider. “Starting from December 2021-22, I will ask him if he has filed returns for the last two years or not. For years 2018-19 and 2019-20. If he has filed for any of these, I will continue to deduct 2%. But, if he has not filed returns of the last two years, then I need to deduct at 5%,” he said. This provision has been brought in by Finance Minister Nirmala Sitharaman in the latest budget to tighten the leash on those who haven’t filed their <keyword id="6355828" type="UNKNOWN" weightage="20" keywordseo="income-tax-returns">income tax returns</keyword>. This new provision comes into effect from 1 July 2021. However, it may be the case that some of the stick may hit those making the payment to the lax taxpayer, and therefore collecting the tax at source. The burden of compliance is on the the person⁠— who may be a prompt filer of returns⁠— deducting the tax. Some will have no choice but to pay double the tax The new proposal means that those who haven’t filed their tax returns in 2018-19 and 2019-20 may be in trouble. Some corporates already take a declaration, before processing payments, from their usual vendors that they have filed their returns. For transactions involving individuals, like contractors, artists and freelancers, and businesses in the unorganised sector, the situation is a little more complicated. How do you know if the person you are transacting with has filed returns? Deductors can check whether or not returns have been filed on the Income Tax Department’s official website. There is a utility available where the PAN number can be given, and deductors can check the last returns filed by an individual. “That utility is in the public domain,” said Jain. <div type="image" title="Form 26AS" msid="80765867" hostid="261" caption="&amp;lt;p&amp;gt;Sample of Form 26AS&amp;lt;/p&amp;gt;"></div> Wherever TDS or TCS applies, it should automatically come in Form 26AS and return filing could be ascertained through it. But it is still easier said than done for most people. "This is an additional burden of compliance for deductors. No additional remedy has been provided for cases where ITR filing was not applicable in the two previous years. Taxpayers who foresee facing this issue should prepare to file ITR for FY 2020-21 in due course," Archit Gupta, founder and CEO, ClearTax told Business Insider. Unanswered questions about the new TDS rule* The primary challenge that emerges from the proposed amendment is the ability of the deductor to determine whether the deductee or collectee has filed their income tax returns for the previous two years, according to <a href="https://www.taxmann.com/budget-2021-22/budget-story/154/are-you-a-non-filer%3F-tds%2Ftcs-on-non-filers-at-higher-rates">Taxmann</a>. The onus will also be on the deductor to determine whether the aggregate TDS and TCS over the last two years was more or less than ₹50,000. Another uncertainty is whether the deductee was mandatorily required to furnish their income tax return. For instance, individuals who don’t fall under any taxable bracket or if they are an NRI earning only dividend, interest, royalty or fees for technical services — as specified in section 115A of the Act — will they also be penalised for not submitting their TDS or TCS over the last two years. Taxmann points out that in cases where the due date of filing of return has not expired, should a deductor obtain a declaration from the deductee that the income-tax return will be filed within the prescribed due date and will such declaration be admissible? “It is also possible that the deductee or collectee may refrain from furnishing particulars of their income tax return with the deductors/clients. As a result, the onus of gathering information from the deductee or collectee shall trammel the deductors from ease of functioning and may impose additional compliances in terms of revision of e-TDS returns in case the information is retrieved belatedly from the deductee,” says Taxmann. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/meet-the-lawyer-turned-fitness-entrepreneur-who-is-training-alia-bhatt-ranbir-kapoor-kiara-advani-among-others/articleshow/80761071.cms">Meet the lawyer-turned-fitness entrepreneur who is training Alia Bhatt, Ranbir Kapoor, Kiara Advani among others</a> <a href="https://www.businessinsider.in/international/news/joe-biden-and-narendra-modi-spoke-over-the-phone-last-night-heres-what-they-discussed/articleshow/80759960.cms">Joe Biden and Narendra Modi spoke over the phone last night⁠— here’s what they discussed</a> <a href="https://www.businessinsider.in/thelife/personalities/news/meet-the-it-veteran-making-a-comeback-as-tech-mahindras-cfo/articleshow/80708957.cms">Meet the 63-year old making a comeback as Tech Mahindra's CFO</a>

With the new TDS rule, every time you make a payment, you must ask if the receiver has filed tax returns in last two years

<ul><li>War earned between ₹10-11 crore on its second Saturday across 3,000 screens in India. </li><li>It became the second highest grosser of 2019, a title previously held by Aditya Dhar’s ‘Uri: The Surgical Strike’. </li><li>War might also become the highest grossing film of 2019 next weekend, reported Box office India. </li><li>It is Hrithik Roshan’s highest grosser in North America, according to experts.</li></ul>The collections of Hrithik Roshan and Tiger Shroff-starrer War crossed ₹250 crore in 11 days of its release, says film critic <keyword id="107593" type="PERSON" weightage="20" keywordseo="Taran-Adarsh">Taran Adarsh</keyword>. It became the second highest grosser of 2019, a title previously held by Aditya Dhar’s ‘<a href="https://boxofficeindia.com/movie.php?movieid=5569">Uri: The Surgical Strike</a>’ 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="11228" retweetcount="1017" status="#War benchmarks... Crossed ₹ 50 cr: Day 1 ₹ 100 cr: Day 3 ₹ 125 cr: Day 4 ₹ 150 cr: Day 5 ₹ 175 cr: Day 6 ₹ 200 cr:… https://t.co/5GVn9wT6wx" createdat="1570959641000" id="1183316619554017282"></div>



 The film earned between <a href="https://www.boxofficeindia.com/report-details.php?articleid=5522">₹10-11 crore </a> on its second Saturday. It is <a href="https://www.indiatoday.in/movies/bollywood/story/war-box-office-collection-day-11-hrithik-roshan-and-tiger-shroff-film-crosses-rs-250-crore-mark-1608798-2019-10-13">projected</a> to earn ₹15 crore more on its second Saturday. It The film is still running at 3,000 screens in the country. The movie was initially released across 4200 screens had and collected <a href="https://www.boxofficeindia.com/report-details.php?articleid=5522">₹</a>53.3 crore on its opening day. War is an action thriller where an Indian soldier Khalid (<keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>) is assigned to kill his mentor Kabir (Hrithik Roshan)--a spy gone rogue. Experts believe that War is going to beat Kabir Singh and become the top grossing film of 2019, next weekend. Kabir Singh starring <keyword id="6355887" type="PERSON" weightage="20" keywordseo="Shahid-Kapoor">Shahid Kapoor</keyword> and Kiara Advani earned ₹277 crore at the box office. But <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>’s Housefull 4 which will release during Diwali, might spoil War’s party. 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7215" retweetcount="781" status="#War flies high yet again... Biz shows a big upturn on [second] Sat, making its journey to ₹ 300 cr a surety...… https://t.co/jsXW6HOXrP" createdat="1570959613000" id="1183316502780366851"></div>



 The international collections of War are also high. According to <a href="https://www.indiatoday.in/movies/bollywood/story/war-box-office-collection-day-11-hrithik-roshan-and-tiger-shroff-film-crosses-rs-250-crore-mark-1608798-2019-10-13">Business Standard</a>, until Saturday, the film grossed $2.7 million in USA-Canada, $3.4 million in UAE-GCC, $600,000 in UK and $2.29 million in other international markets. The total overseas collection of the film on 12 October, 2019 stood $9 million. It is Hrithik Roshan’s highest grosser in North America (USA and Canada together),<a href="https://twitter.com/taran_adarsh/status/1183321622603694080"> according to experts. </a>The movie, directed by Siddharth Anand and produced by <keyword id="36603" type="COMPANY" weightage="20" keywordseo="Yash-Raj-Films">Yash Raj Films</keyword>, opened countrywide on October 2. See also: <a href="https://www.businessinsider.in/entertainment/news/hrithik-roshan-and-tiger-shroff-starrer-war-enters-the-200-crore-club/articleshow/71516383.cms">Hrithik Roshan and Tiger Shroff-starrer War enters the ₹200 crore club</a> <a href="https://www.businessinsider.in/tech/news/joker-had-the-biggest-october-opening-weekend-ever-taking-in-93-5-million/articleshow/71467961.cms">'Joker' had the biggest October opening weekend ever, taking in $93.5 million</a>

Hrithik Roshan’s War earns ₹250 crore in 11 days—becomes second highest grosser of 2019

<ul><li>At <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword>, which had already held a big sale event after lockdown – End of Reason Sale in June, there were many learnings to note.</li><li><keyword id="3790335" type="PERSON" weightage="20" keywordseo="amar-nagaram">Amar Nagaram</keyword>, the CEO of Myntra, tells Business Insider about how the change in Indian consumers’ preferences after the lockdown.</li><li>Myntra’s Big Fashion Festival will be a 7-day long event (October 16–22). </li></ul>The pandemic and lockdown period has brought many learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways. And at Myntra, which joins the leagues of Amazon, Flipkart this time around to hold a <keyword id="3741625" type="PERSON" weightage="20" keywordseo="festive-sale">festive sale</keyword> right before Diwali and Dussehra, the learnings have shaped the way they designed their next big sale event. Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw the consumers’ consumption patterns change in India. “In the last four-five months and us coming out of a complete lockdown, what we have learnt is that the core nature of fashion buying has changed in the country,” Amar Nagaram, CEO, Myntra told Business Insider. And Nagaram expects their sale volumes to be higher than the June sale. From Tier 2, 3 shopping habits to athleisure ranking high in demand – Here’s what changed Nagaram points out that more and more Tier 2,3 shoppers have come on board – and from there, it's those shoppers who always used to prefer shopping offline. These are the people whose spending capability could be the same as their counterparts in Tier 1 cities, but they depended only on travel, brands and offline retail for their shopping list. “What we have been doing in the last four months is ensuring that we don’t give them a reason to not come back,” he said. The categories working well are athleisure and casual wear, kidswear, beauty and wellness – across geographies. “In fact, during Rakshabandhan and Ganesh Chaturthi, for the first time in all these months we saw interest coming back for premium products. All of this put together is how we are shaping up for the festive sale,” said Nagaram. Myntra’s upcoming Big Fashion Festival will be a 7-day long event (October 16–22), Nagaram says they have put together 9 lakh styles, increased the total number of brands to 5,000, a big jump from 2,000 brands last year. “The categories we expect will do well during this sale are casual wear, winter wear, beauty and wellness and home furnishings and decor, because people finally got time to do their homes,” he said. Marketing for the masses Nagaram expects 50% of its orders to come from Tier 2 and 3 markets alone. And while Nagaram said that their marketing spend remains according to the plan pre-COVID-19, the way they spend their money has changed. There’s no more one national ad campaign but several regional ad campaigns targeted at the regional user. They brought on board brand ambassadors like Kiara Advani, Youtuber Bhuvan Bam and South actress Samantha Ruth Prabhu to reach out to the masses and have a wider brand appeal. Like every other company, Myntra too hopped on the IPL sponsorship bandwagon. Myntra’s logo is seen on the team jerseys of Royal Challengers Bangalore, Mumbai Indians and Chennai Super Kings. “IPL was the biggest event happening after lockdown and it was an opportunity we couldn’t miss as obviously the reach would be great,” he said. The competition will also be higher Almost every big sale event in the country – from Amazon, Flipkart to Myntra – has the same dates, and that means the consumer will get more choice, and the competition will be higher for all e-commerce platforms. It’s not just the online space; malls and offline retail stores that have taken a major hit during the lockdown will also look at attracting users back into their space. But Nagaram rests assured as “People are still scared of stepping out over concerns for safety and hygiene. What we are doing online is we have given consumers the selection at a sharp pricing and the experience that they might not find anywhere else. Consumers now have access to brands that they didn’t think was possible unless they travel to a different city,” he said. However, he also believes that it's no more about online vs offline anymore and the world today belongs to omnichannel retail. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-dips-after-earnings-report-analysts-believe-it-will-take-a-while-to-catch-up-to-tcs-and-hcl-technologies/articleshow/78654023.cms">Wipro’s share price dips by over 6% after earnings — analysts believe it will take a while to catch up to TCS and HCL Technologies</a> <a href="https://www.businessinsider.in/business/ecommerce/news/walmart-and-flipkart-invest-in-ninjacart-again-to-bump-up-its-grocery-offerings-ahead-of-the-festive-season/articleshow/78617012.cms">Walmart and Flipkart invest in Ninjacart again to bump up its grocery offerings ahead of the festive season</a>

Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

<ul><li>The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara.</li><li>Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform.</li></ul> Disney+ Hotstar is announced the launch of Disney+ Hotstar Multiplex that will see the <keyword id="4722197" type="PERSON" weightage="20" keywordseo="direct-release">direct release</keyword> of Bollywood movies on the OTT platform. Starting July 24,the platform will launch 7 big-ticket movies including Akshay Kumar and Kiara Advani's Laxmmi Bomb, Ajay Devgn, Sonakshi Sinha and Sanjay Dutt's Bhuj: The Pride of India, late Sushant Singh Rajput, Sanjana Sanghi and Saif Ali Khan's Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt's Sadak 2, Abhishek Bachchan's The Big Bull, Vidyut Jammwal's Khuda Haafiz and Kunal Kemmu and Rasika Dugal's Lootcase amongst others. Disney+ Hotstar Multiplex will usher in a new re-imagined ‘first-day first-show’ for Bollywood fans, by treating them to the most anticipated movies of superstars like Akshay Kumar &amp; Ajay Devgn being delivered directly to their mobiles; truly experiencing ‘First Day First Show ki home delivery’. Existing subscribers of Disney+ Hotstar Premium and Disney+ Hotstar VIP can enjoy these blockbuster movies at no additional cost to their existing subscription. Non-subscribers can simply purchase an annual membership of Disney+ Hotstar VIP at Rs 399/- to catch all these movies, and also enjoy exclusive Hotstar Specials, the world’s biggest Super Hero movies &amp; kids favourite characters in Hindi, Tamil &amp; Telugu, unlimited LIVE sports and much more - making it the best entertainment service in the country! The first movie of Disney+ Hotstar Multiplex will be Dil Bechara, starring late Sushant Singh Rajput; and to commemorate his invaluable contribution to Hindi cinema, this movie will be available to all subscribers and non-subscribers of Disney+ Hotstar. <keyword id="105547" type="PERSON" weightage="20" keywordseo="Uday-Shankar">Uday Shankar</keyword> - President, <keyword id="9435264" type="COMPANY" weightage="20" keywordseo="the-walt-disney-company-apac">The Walt Disney Company APAC</keyword> and Chairman, Star &amp; Disney India, said “At Disney+ Hotstar, we firmly believe in pushing boundaries to achieve the unexpected. A few years ago, we took an audacious step of bringing sports closer to people by streaming it LIVE on mobile devices – a move that forever changed the course of LIVE sports in India. Today as we launch Disney+ Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country. We are happy to partner with the best directors and most talented actors; and provide them with a platform to present their masterpieces.” Speaking about this initiative and its effect on the overall industry, he further added, “Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all.” Akshay Kumar who stars in Laxmmi Bomb said, “We are excited and glad to have our movie Laxmmi Bomb being made available to millions of fans across the country on Disney+ Hotstar VIP! The movie is extremely dear to me as it is something unique I have attempted for the first time! It is an entertaining mélange of horror and humour and it has a strong social message attached to it! I am certain that this movie will bring joy and hope for everyone in these trying times!” Ajay Devgn who will be seen in Bhuj: The Pride of India added, "Having done a hundred films, I definitely took it for granted that theatres were where our films were meant to play. However, two things happened suddenly and almost simultaneously. The Corona pandemic threw all our comfort worlds into a tizzy. And, at the same time the OTT medium that was a fairly new phenomenon gained a huge significance as far as consuming entertainment is concerned. In the future, Theatres and OTT will move in parallel. Both options offer their own strengths. Bhuj: The Pride of India on Disney+ Hotstar VIP – a platform that will showcase our film across the length and breadth of the country. I think people will once again start looking forward to new film releases.” Alia Bhatt who stars in the sequel of iconic movies Sadak (released in 1991) said, “Sadak 2 is a movie that is very close to my heart; it was my first time working with my father, which makes this a dream come true. It has a very new but relevant emotional pulse, with an amazing cast. Working with Aditya, Sanjay Dutt and Pooja has been magical. These are extraordinary and difficult times and all of us are trying to get through it, taking each day at a time. My father always says that a filmmaker’s destination is the audience’s heart. Disney+ Hotstar VIP gives us that opportunity to connect with our audience all across the country” Abhishek Bachchan who stars in The Big Bull said, “There is nothing greater than the joy of being able to entertain someone through movies and great storytelling. And that’s exactly what The Big Bull will do - it will keep audiences hooked till the very end. I’m glad that the movie will launch on a platform like Disney+ Hotstar VIP where people from across the country will be able to enjoy it upon release”

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October

<ul><li>It is our eighth episode of The <keyword id="11422515" type="UNKNOWN" weightage="20" keywordseo="influencer-adda">Influencer Adda</keyword>, a chat show where we speak to social media stars and trace back their journeys.</li><li>Today, we have a story of determination, passion, failure and finding new doors as we talk to one of the early women content creators of our country, <keyword id="3703117" type="PERSON" weightage="20" keywordseo="prajakta-koli">Prajakta Koli</keyword>.</li><li>She talks to us about her journey so far, experience of working with Michelle Obama, winning an Emmy, setting her foot into Bollywood, expanding her presence globally, first brand that she ever worked with and a lot more.</li></ul>YouTuber, actor and blogger Prajakta Koli has helped us stay <keyword id="4574577" type="PERSON" weightage="20" keywordseo="MostlySane">MostlySane</keyword> during the lockdown with her extremely relatable videos. With over 6.4 million subscribers on YouTube and 3.9 million followers on Instagram, Prajakta is one of the early content creators that our country has seen. However, she grew up with a singular dream of becoming a radio jockey. She was quick to realise that radio isn’t for her and decided to shift her focus to content creation in 2015. She took to YouTube like a fish takes to water. <div type="Video" msid="84381479" hostid="261" title="Prajakta Koli on winning an Emmy and her journey so far as a YouTuber" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=84381479"></div> Taking us back to her radio days, Prajakta says, “When I was in college, I saw a lot of friends planning their future, who wanted to do a little bit of this and that. I, on the other hand, never took a minute ever contemplating what I wanted to do. I was focused, I wanted to be a radio jockey and I became one. The downside of that was that I didn’t give myself enough opportunities to explore anything else. So when I became a radio jockey, I quickly realised that I suck. My bosses were not happy and when they replaced me, I felt like I understood why they did that. For the first time in my life, I felt lost. I had no idea what to do next.” When the opportunity of YouTube came by, which was considered as a second option or a ‘hobby’ back then, Prajakta gave it her all. Since then, she likes to take each day as it comes. “I held onto YouTube because I didn’t have another plan. I got a chance to start again and this time, I decided to not make concrete plans. I don’t want to know what my future will look like. I started off YouTube very seriously, I quit everything for it. I told my parents that I just need one year to figure out YouTube and if I don’t, I will look at more options. I looked at it as a serious career option and I am glad that I did. It is the best thing that happened,” adds Prajakta. Even today, Prajakta confesses that her parents struggle to explain her work profile to their relatives if the questions pops up -- they simply open her YouTube channel to demonstrate what she does. Her first video that ever went viral was ‘10 Hilarious Words Delhi People Use’ and gave her channel the first, massive push. She went from 2,000 to 30,000 subscribers in a month’s time after that video and she saw her dream getting a little clearer in her head every day as realised the mighty power of YouTube. The very first brand she got to work with was Yatra.com. She was paid for a promotional tweet. <div type="Youtube" id="CwFeAtiBaKs" title="10 Hilarious Words Delhi People Use | Latest Funny Videos | Mostly Sane" thumbUrl="https://i.ytimg.com/vi/CwFeAtiBaKs/mqdefault.jpg"></div> She caters to everyone from Mumbaikars to the Indian diaspora and a large part of her demographic includes people in the age group of 13 to 30. While there are no particularly fixed ingredients that she tries to include in every video, there is a filter that tries to stick to: “I always wanted to create content that everyone will enjoy. And I would never tell a sexist, classist, any kind of phobic content at the expense of a joke. I never want to make anyone uncomfortable with my content. Some of my videos are even watched by people in their 70s and 80s. I remember meeting a grandma with her grandson at Comic Con in Hyderabad who bought the ticket herself to my concert just to see me.” <cmsannotation type="cmsannotation" annotationid="Winning an Emmy" text="Winning an Emmy">Winning an Emmy</cmsannotation> Prajakta is already transcending across borders as two of her films, one short film and a documentary have been recognised globally. Her YouTube documentary ‘<keyword id="11579227" type="UNKNOWN" weightage="20" keywordseo="Creators-for-Change">Creators For Change</keyword>’ gave her an opportunity to work with Michelle Obama, Liza Koshy and Thembe Mahlaba. They track the experiences of adolescent girls in Vietnam, India, and Namibia overcoming adversity to pursue their education. Besides that, her short film 'Khayali Pulao' was screened at the New York Indian Film Festival in June 2021. Looking back at her journey and these huge milestones today, Prajakta feels a bit of extreme gratitude and shock. She shares, “It is unbelievable. I feel some part of my brain just refuses to process it, which comes and goes. It made me uncomfortable at first. I kept wondering why can’t I process it? I should be jumping and screaming. I just want to sit still for 10 minutes and then I just simply got back to work. This also happened when I first spoke at Comic-Con. When I first heard that we got nominated at Emmys, my brain just stopped working then. I was happy with the nomination and then the documentary went on to win an Emmy! Emmy was never even in the vicinity of my plans or thoughts.” On whether becoming a global icon was always a part of her plan, she says, “Now it is a part of my plan. I didn’t know that I could do it. I am loving the reactions my documentary and short film have received, but I am not really jotting down my plans. Every day of my past six years has been different from each other.” In India, she has also set her foot into Bollywood with her movie Jug Jugg Jeeyo featuring Anil Kapoor, Neetu Kapoor, Varun Dhawan and Kiara Advani. She does see herself partaking in more feature films now and plans to keep exploring more acting options as they come but Youtube will always be her first baby. She says, “I always liked acting, I was in theatre in college and the first time I performed, there was this mad adrenaline rush of amusement that I felt. But radio was always part of the plan and I stopped acting after college. There were a few professional Marathi shows that I was a part of, it was pretty serious. However, I was hell-bent on becoming a radio jockey so I didn’t think twice before letting that go. After Khayali Pulao, Mismatched and now, Jug Jug Jeeyo, I feel I have tasted blood and I cannot stop. So, I definitely want to act more. I love being on set and it is Dharma! I have grown up loving Dharma.” <cmsannotation type="cmsannotation" annotationid="Rising from setbacks" text="Rising from setbacks">Rising from setbacks</cmsannotation> There often comes a time in a content creators journey when a few pieces of content don’t perform well and the momentum goes down. Telling us about her lows, Prajakta says, “It has happened to me so many times. It threw me off the first time, which was in 2017, I thought to myself, is it time for me to shut my channel? But I soon realised that it is a part of my job. I just had to make peace with the fact that not every piece of content I upload will work because my audience is changing, growing everyday and so is the platform. I am changing everyday, too. There are things that I wouldn’t like today from my past and I just have to accept that and find my way around it. Right now, content blocks and I are not friends but we are acquaintances and we can exist in the same room. I used to get very scared before and now I have realised that I only come out of it stronger.” Prajakta has seen lots of ups and downs in her career but she never gave up. Now, she wants to act more, write more blogs and keep trying new things. <div type="Article" hostid="261" msid="83925309" title="Sushant Divgikar on how can brands lead the pride movement and be better allies" mstype="2" mssubtype="0"></div>

I would never tell a sexist, classist or any kind of phobic content at the expense of a joke: Prajakta Koli

<ul><li>Deepika Padukone became one of the select few - and probably the only A-list star - to have reacted to the JNU mob violence. </li><li>She met the JNUSU president and left without speaking a word. </li><li>A few marketing experts believe that she is playing the ‘promotion’ card. </li></ul>Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sartorial experimentation, she might make up for with her actions. She became one of the select few - and probably the only A-list star - to have reacted to the Jawaharlal Nehru University (JNU) mob violence. She met the JNUSU president and left without saying a word. Nonetheless, it spoke volumes on how few entertainment industry leaders have <a href="https://www.ndtv.com/india-news/deepika-padukone-on-protests-across-india-proud-we-arent-scared-2160356">shared their views on controversial subjects during sensitive political crises. </a>Even the reigning trio - Shah Rukh Khan, Salman Khan and the usually outspoken Aamir Khan too stayed away from commenting on it. “It is a bold move as when stars step out and speak on political, religious and economic issues, they are targeted,” Harish Bijoor, a marketing consultant and branding expert told Business Insider. For the last few weeks, Padukone has been wearing the mask of an acid attack victim and walking around the streets of Mumbai in a unique promotional campaign. However, her solidarity to JNU has unmasked many top actors who had refused to take a stand on burning issues like the controversial Citizenship Amendment Act (CAA) — the bone of contention which led to the attack on the university. Ajay Devgn, a leading actor in the Bollywood industry himself, had candidly accepted his inability to speak on the issue. “If we (himself and co-actor Saif Ali Khan) say something, it will offend someone and my film <keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword> will be banned. Who will suffer? The producer, that’s me,” he told the Quint <a href="https://www.thequint.com/videos/ajay-devgn-on-citizenship-amendment-act-nrc-npr-protests">in an interview</a>. From protests to theatres However, Ajay’s problems might be different from that of Deepika. In his movie, he plays the army general of Hindu rulers — the Marathas — so it can be defined as a patriotic movie. But Deepika’s movie Chappak which is to be released on January 10 — based on the real-life story of an acid attack victim — is expected to draw young, urban audiences. And, most college-going students are busy protesting - and a few naysayers would indicate that she is trying her best to bring protesting audiences to theaters. Anti-CAA protests <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">already ate into the business of another possible top grosser,</a> Dabangg3. Her last release — Padmaavat — gained from <a href="https://www.exchange4media.com/marketing-news/do-controversies-around-movies-impact-revenues-100690.html">the excessive negative</a> publicity it received. It also helps that Deepika plays the role of a girl seeking social justice. However, few marketing experts believe that she is playing the ‘promotion’ card. Some others say that she could be playing safe. “Nobody who has a film coming out is talking because this move can go either way, and lead to boycotting. But then again, Deepika never spoke during the violence at Jamia Milia,” opined a top branding expert who refused to be identified. All publicity need not be good publicity Bijoor said Deepika’s persona does not make him believe that it’s a publicity stunt. “I do not think it’s a marketing gimmick. If it is, then it’s a bad one and won’t work because people will see through it,” he said. There is some backlash from Twitter already. <div type="twitter" handle="TajinderBagga" handlename="Tajinder Pal Singh Bagga" image="http://pbs.twimg.com/profile_images/1210169713617096704/IYLeHKV3_normal.jpg" favoritecount="11060" retweetcount="5845" status="PR agency saying @deepikapadukone was in JNU for FILM Promotion but in actual She was part of Protest where Tukde-T… https://t.co/Lnx1ClxLvq" createdat="1578431758000" id="1214656950173982720"></div>

 However, this is not the first time that Deepika has made bold moves uncharacteristic to Bollywood stars. She openly spoke about her struggles with clinical depression. In addition, she took a very powerful media house when it tweeted a picture of her cleavage in a bad light. <div type="twitter" handle="deepikapadukone" handlename="Deepika Padukone" image="http://pbs.twimg.com/profile_images/1207176068227948544/uhVZMLvd_normal.jpg" favoritecount="5852" retweetcount="6223" status="Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!?? http://t.co/D3wiVVXuyM" createdat="1410683577000" id="511070081946644480"></div>

 The old saying goes — all publicity is good publicity. However, this might not be true anymore in a country simmering with political, religious and ideological differences. Since there are enough supporters on either side of the spectrum, Padukone might gain as many fans as she lost. Whether her movie will gain from it not — only time will tell. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">Dabangg 3 lost 15% of its weekend business due to CAA protests — but that’s not the only reason</a> <a href="https://www.businessinsider.in/thelife/news/kiara-advani-wears-pradas-famous-sneaker-heels-and-it-becomes-the-fashion-blunder-of-the-year/articleshow/72897580.cms">Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year</a>

Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

By Justin Rao and Komal Panchamatia Mumbai, May 12 () Big ticket releases such as Amitabh Bachchan's "Gulabo Sitabo" may bypass theatres and premiere directly on digital platforms, being seen as a potential saviour for the film industry in a year marred by the COVID-19 pandemic and uncertainty over when cinemas will open.Faced with the question of going "direct to digital" or waiting for theatres to open after the situation improves, many filmmakers and production houses are exploring the option of heading to streaming platforms, industry insiders said.Shoojit Sircar's Amitabh-Ayushman Khurrana starrer "Gulabo Sitabo", Anu Menon's eponymous biopic on math genius Shakuntala Devi, with Vidya Balan in the title role, as well as "Chehre", another Amitabh film, are among the films likely to be released soon on a streaming platform."The deal of releasing 'Gulabo Sitabo', a quirky comedy set in Lucknow, and 'Shakuntala Devi' on Amazon Prime Video has been locked. The official announcement for both the films is most likely to be made this week," a source close to the streamer told .Ronnie Lahiri, producer on "Gulabo Sitabo", neither confirmed nor denied reports when reached out to him but asked journalists to wait for an official statement.An insider on the team of "Shakuntala Devi" also did not comment about the film's digital release."Chehre" producer Anand Pandit said a digital release was under consideration."Given how the lockdown is panning out, a digital release for 'Chehre' is being mulled," Pandit said, adding they would wait till the first week of June to take a final call.India has been under lockdown since March 25 to curb the spread of the novel coronavirus.The one official announcement was the release of Nawazuddin Siddiqui's film "Ghoomketu", which streamed on ZEE5 last week. Most other plans are shrouded in secrecy with officials reluctant to come on record. But the list of 2020 films which will be released on streaming platforms is long, said insiders. Top on the list is "Laxmmi Bomb", featuring Akshay Kumar and backed by Fox Star Studios, which has reportedly been picked up by the recently launched service Disney+Hotstar. However, Hotstar representatives maintained a "no comment" stance as did producer Tusshar Kapoor.The movie, directed by Raghava Lawrence, was scheduled to be released on May 22 in theatres. That is unlikely to happen with no signs of cinema theatres opening even if the lockdown ends.The other 2020 releases -- Varun Dhawan-starrer "Coolie No 1", "Jhund" with Bachchan and Jahnvi Kapoor's "Gunjan Saxena" -- are also likely to head to different OTT platforms.Kiara Advani-starrer "Indoo Ki Jawani", co-produced by Nikkhil Advani and Bhushan Kumar, is also reportedly looking for a digital release.However, Advani said the film is currently being edited "despite physical constraints" and the team is optimistic it will be ready "very soon"."We are exploring all possible avenues. Nothing stands confirmed or committed. As soon as we are clear about the way ahead, we will make a statement," he said.Bhushan's T-Series' has two other films, "Ludo" and "Jhund".While questions sent to Bhushan on the slate of his films were left unanswered, a source from the production house confirmed that T-Series is planning to release its films digitally and talks are currently on.There are also some producers who want to wait it out.Producer Jackky Bhagnani, who was looking forward to the theatrical release of "Coolie No 1" on May 1, said he is not thinking about films right now. "Let us overcome this crisis and we will announce in happier times," Bhagnani said when asked about whether he was looking at releasing the film digitally.Reliance Entertainment said it will wait to release two of this year's most awaited films – Akshay starrer "Sooryavanshi" with "83", fronted by Ranveer Singh. The team will wait for the lockdown to be lifted and release these movies in theatres."We will first complete the film then we will wait. If six or nine months down the line the situation becomes much worse we will take a call at that time. There is no hurry. Same is the case with 'Sooryavanshi' and our other films," Reliance Entertainment Group CEO Shibashish Sarkar told last month.Irrfan Khan's last film "Angrezi Medium" headed to OTT platforms soon after its theatrical release as the lockdown led to cinema halls being closed. "There is a lot of big money involved. Also, if you release on OTT you cannot release it in theatres… If you release a film in theatre it will come on satellite as well as digital later," said trade analyst Taran Adarsh.Last week, the Multiplex Association of India (MAI) appealed to studio partners, producers, artistes and content creators to support the cinema exhibition sector by holding their films and releasing them in theatres once they reopen.The statement followed reports that several films were looking at a direct to digital release amid the lockdown.The combination of "pent-up demand" and the promise of new movies would boost film business and contribute massively in reviving the industry, the association said."The collective, social experience of watching films on the big screen needs to be preserved and it can be done so only with the collective support of all stakeholders," the statement from the body read."One can't say the film will lose or gain from a digital release, because when you release a good film in theatres, sky is the limit," Adarsh added KKP/JUR RDS MINMIN

Lockdown impact: Big ticket films likely to skip theatres and go 'direct to digital'

<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

<ul><li>Tanhaji:The Unsung Warrior witnessed its first massiv dip in the box office collections in the seventh week. </li><li>Box office India predicts that the film will earn a maximum of ₹1.50 crore net in the eighth week. </li><li>According to <keyword id="107593" type="PERSON" weightage="20" keywordseo="Taran-Adarsh">Taran Adarsh</keyword>, the total film collection on February 24 stood at ₹275 crore. </li></ul>Tanhaji: The Unsung Warrior witnessed first massive dip in the box official collections in the seventh week of its release. The film which has been running in the theatres for 47 days now collected only ₹15 lakh on February 25. The film is likely to collect ₹2.5 crore on its seventh weekend. According to Taran Adarsh, the total film collection on February 24 stood at ₹275 crore. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="9706" retweetcount="805" status="#Tanhaji benchmarks... Crossed ₹ 50 cr: Day 3 ₹ 100 cr: Day 6 ₹ 125 cr: Day 8 ₹ 150 cr: Day 10 ₹ 175 cr: Day 11 ₹ 2… https://t.co/88Sykr8npF" createdat="1582537840000" id="1231879106284990464"></div>

 <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7546" retweetcount="718" status="#Tanhaji crosses ₹ 275 cr... Has ample stamina, despite new films invading the marketplace week after week + limite… https://t.co/KxNedFRMBV" createdat="1582537772000" id="1231878818526367744"></div>

 However, Tanhaji is one of the few movies that run in theaters for over four weeks. According to Box office India, the film will earn a maximum of ₹1.50 crore net in its eighth week in its eight week. “It is possible that around 75-80% of its collections in week eight will come from Maharashtra,” reported Boxoffice India. The movie which stars <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>, Kajol and Saif Ali Khan is a period drama on Maratha warrior Tanhaji who worked for emperor Shivaji in the 17th century. Other Hindi films that ran for a longer period in recent times include Kabir Singh featuring Shahid Kapoor and Kiara Advani. The film ran for 102 days in theatres and earned a massive ₹379 crore. First film of 2020 to cross ₹200 crore club For weeks, Tanhaji had withstood competition from many film releases including <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>’s Chhapaak, Street Dancer 3D featuring <keyword id="504603" type="PERSON" weightage="20" keywordseo="Shradha-Kapoor">Shradha Kapoor</keyword> and Kartik Aaryan’s Love Aaj Kal. It crushed the box office records with a whopping ₹224 crore collections in three weeks. It is the first film of 2020 to cross the ₹200 crore club. The movie which is still running, earned ₹5.4 crore on January 24 and ₹9.5 crore on January 25. Kajol, who also features in the film, had then expressed her excitement on Instagram about Tanhaji’s success. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[
 
]]></cdata></div>

 Tanhaji was made on a massive budget of ₹150 crore. See also: <a href="https://www.businessinsider.in/entertainment/news/tanhaji-wins-the-third-weekend-battle-too-as-street-dancer-3d-and-panga-fail-to-put-up-a-fight/articleshow/73658601.cms">Tanhaji wins the third weekend battle too — as Street Dancer 3D and Panga fail to put up a fight</a>

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