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<div type="image" title="In 2024, India has seen around $12.2 billion worth of IPOs, including mainboard and SMEs" msid="113878163" hostid="261" sizebytes="45300" caption="&amp;lt;p&amp;gt;In 2024, India has seen around $12.2 billion worth of IPOs, including mainboard and SMEs&amp;lt;/p&amp;gt;"></div> Missing some action, adrenaline rush, and thrill in your life? Are the good old, albeit mundane money investment avenues like mutual funds and fixed deposits not making the cut for you? Want to experience a heart-pounding, financial rollercoaster that will constantly keep you and your portfolio on tenterhooks? Well then, welcome to the world of initial public offers (IPOs), especially those brought to you by SMEs, or <keyword id="6375845" type="General" weightage="20" keywordseo="Small-and-Medium-Enterprises" source="Orion">small and medium enterprises</keyword>. Truth be told, <keyword id="19938687" type="General" weightage="20" keywordseo="sme" source="keywords">SME</keyword> IPOs have been all over the bourses this year. So far, 2024 has seen 206 SMEs debuting on both BSE and NSE, out of which 146 listed in gains and 46 listed in losses. Odds seem good, right? In contrast, the year has only seen 63 IPOs from the elder brother i.e. mainboard, only 48 of which managed to post any listing gains. And getting an allotment has also been a major uncertainty, given the unusually high demand this year. <h2 style="margin-bottom: 0.7em; line-height: 1.3; color: rgb(0, 0, 0); font-size: 24px; background: 0px 0px; text-rendering: optimizelegibility;">So, what's an <keyword id="5559702" type="General" weightage="100" keywordseo="SME-IPO" source="Orion">SME IPO</keyword>, you ask?</h2>Think of a mainboard company as Shah Rukh or Salman Khan—well-established, financially stable, strong legacy of profitability, and fairly well-known. On the other hand, SMEs are your Prateek Gandhi (Harshad Mehta, Scam 1992), Siddhant Chaturvedi (MC Sher, Gully Boy) or Avinash Tiwary (Majnu, Laila Majnu). While they are doing super well, they are yet to make it big like the Khans. They’re currently underdogs, lesser known, but who knows? They can be the next big thing in the future! And SME IPOs are getting a stellar reception. In 2023, 182 such IPOs had raised a substantial Rs 4,967 crore. In 2024, more than 200 companies have already raised over Rs 7,500 crore, and we have four months to go. This, with one quarter of the year still remaining. <div type="image" title="In 2024, India leads IPO activity in the Asia-Pacific region" height="900" width="1200" msid="113875643" hostid="261" caption="&amp;lt;p&amp;gt;In 2024, India leads IPO activity in the Asia-Pacific region&amp;lt;/p&amp;gt;"></div> But what does it take for a company to be classified as a small enterprise? The company has to have an annual turnover/income of up to Rs 50 crore, and for a medium enterprise to be called so, its annual income has to be up to Rs 250 crore. When such companies go public, in a bid to raise funds from investors and expand their operations, they launch an <keyword id="19898327" type="General" weightage="20" keywordseo="ipo" source="keywords">IPO</keyword>, but not on the main exchange, but separately, on NSE’s Emerge and BSE’s SME platform. As of September 2024, <keyword id="4484133" type="General" weightage="20" keywordseo="NSE-Emerge" source="Orion">NSE Emerge</keyword> has 147 listed participants, while <keyword id="1885131" type="General" weightage="20" keywordseo="BSE-SME" source="Orion">BSE SME</keyword> has 155 market makers. Mounting an SME’s IPO is comparatively less stringent than their mainboard counterparts, as far as regulations are concerned since their DRHPs (draft red herring prospectus) are not filed with SEBI. So, wouldn’t a lenient treatment make them inherently riskier? Why are they so appealing, you ask? <a href="https://www.businessinsider.in/stock-market/news/a-company-with-8-employees-looking-to-raise-12-crore-ended-up-getting-applications-worth-over-4700-crore/articleshow/112824522.cms">Delhi firm with just 8 employees seeks ₹12 crore via IPO, gets ₹4,700 crore worth of investor applications!</a> Well, for one, some of them have delivered exceptional returns—we’re talking 100%, 200%. Consider this—Owais Metal and Mineral Processing, which launched its IPO in February this year, delivered a whopping listing gain of 201%. Another SME, Maxposure, whose IPO was out in January 2024, had earned its investors listing gains worth 317.40%! Apparently, higher risks also mean higher returns, and also super high investment. Most SME IPOs need a minimum investment of Rs 1,00,000 or more, as opposed to mainboard IPOs, where you can buy one lot of shares for anywhere between Rs 14,000-15,000. Even the minimum trading lot size for SME shares is about 10,000. In short, you’d have to potentially empty your pockets to invest in an SME IPO. And still, there’s no guarantee that the listing will fill your wallets. For all you know, your pockets before and after the IPO is listed might stay the same - EMPTY! There's also the question of whether or not these SMEs are able to maintain their listing day mojo, or do they just fizzle out thereafter? Data from Prime Database highlights more instances of the latter. As of August 2024, about 166 SME IPOs had made it to the exchanges. Around 72 of them, or close to 50%, could not sustain their momentum going ahead, and were trading below their listing day prices. Consider this. The post listing gains of Medicamen Organics, whose IPO came out in June 2024, earned its investors massive listing gains of over 300%, by listing at Rs 137.85, significantly higher than its price issue price, which was set between Rs 32-34. But as of October 1, 2024, the stock was trading at Rs 64.2. Talk about falls. Additionally, risks of pump-and-dump, and illiquidity, among others makes SME IPOs dangerous See, you're largely venturing into unknown, pitch-dark territories, without much light to guide you. For starters, SME IPOs face less scrutiny from market watchdog SEBI. This also means they are able to list quickly, just 3-4 months. On the other hand, mainboard IPOs can take upto a year before they are cleared for listing. Also, there is far less information and disclosures available about their financials, fundamentals and performance to investors for making an informed decision, as compared to mainboard stocks. Then there’s the issue of illiquidity. Once purchased, you might find it hard to sell off your SME stocks, since they are not traded as frequently in the market, which means lower liquidity. Trivesh D, COO, Tradejini explains that liquidity is a major concern for such stocks. “These stocks typically have a smaller free float, and are traded in lots, which can lead to volatility and sharp price swings. This means it can be challenging for investors to buy or sell shares without significantly impacting prices. Additionally, speculative trading practices, like 'pump-and-dump' schemes, can inflate stock prices, leaving retail investors vulnerable to sudden drops”. Recently, SME IPOs have gained notoriety for price manipulation via showing fictitious sales and revenue in their books of accounts, selling of promoter holdings at inflated prices, and being the facade for many infamous pump and dump schemes. This is where select people create frenzy, or mass euphoria over a particular stock or company, causing its prices to soar, and then dumping them, or selling their shares at this massive price to make a killing! Infact, it's not just the promoters, but also the investment banks floating these IPOs. At present, SEBI is investigating around 6 investment banks which have allegedly charged SMEs a staggering 15% of funds raised via IPOs as fee, as opposed to the standard 1-3%. In March 2024, SEBI chairperson Madhabi Puri Buch had also highlighted witnessing signs of manipulation in the SME space. “We do see signs of manipulation in the SME segment. We are able to see certain patterns.” Buch had observed back then. Adds Kresha Gupta, Founder &amp; Director, StepTrade Share Services, “Investing in SME IPO comes with significant risks, despite their impressive returns in recent years. Limited participation from institutional investors and public in some SME IPOs also mean that those companies may lack the support and stability that comes with larger-scale investments” “Additionally, many SMEs may not have strong fundamentals to justify their valuations. High P/E ratios can be misleading, and while some IPOs have delivered impressive returns, they often come with significant volatility, continues D of Tradejini. <h2 style="box-sizing: border-box; border: 0px; outline: 0px; padding: 0px; margin: 0px 0px 0.7em; font-family: &quot;Open Sans&quot;, sans-serif; font-weight: 700; line-height: 1.3; color: rgb(0, 0, 0); font-size: 24px; list-style: none; background: 0px 0px; text-rendering: optimizelegibility; text-transform: none; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">So, should I stay away?</h2>Yes, and No. Yes, if you don't want to do your homework of researching the company thoroughly beforehand. Anand K. Rathi, Co-Founder of MIRA Money suggests asking a couple of questions before investing your hard earned money: <ul><li>What is the company's financial performance over the past 3-4 years?</li><li>What is the company's governance structure?</li><li>Is the financial success driven by the IPO, or is it a result of consistent performance?</li><li>Does the company have what it takes to scale its operations to the next level?</li><li>Are the company’s promoters trustworthy, capable and experienced?</li><li>What is the level of participation by large, institutional investors?</li></ul> But staying away completely? Not necessary. Gupta adds that retail investors, in particular, should avoid viewing SME IPOs as quick money-makers based on their short-term performance, as this can certainly lead to poor investment decisions. “To mitigate risks, investors should always focus on long-term fundamentals rather than just short-term price movements. Key indicators include the participation of institutional investors like DIIs and FIIs. This often signals confidence in the stock”, she continues. A red flag you should look out for is if a company is only offering OFS, or Offer for Sale. This can indicate early investors looking to exit, potentially signaling weaker future growth. That's why it is better to look for companies which are raising capital for expansion purposes. This is a sign of healthy business growth prospects and improving fundamentals. In conclusion, backing the underdog, or SMEs, is not a bad proposition, but not without its risks. Investing in SME IPOs is like riding a unicorn—but you don't know whether you're riding it to rags or riches! So, take your pick.

SIMPLY PUT: Why investing in SME IPOs should not be on top of your adventure to-do list!

Missing some action, adrenaline rush, and thrill in your life? Are the good old, albeit mundane money investment avenues like mutual funds and fixed deposits not making the cut for you? Want to experience a heart-pounding, financial rollercoaster that will constantly keep you and your portfolio on tenterhooks? Well then, welcome to the world of initial public offers (IPOs), especially those brought to you by SMEs, or <keyword id="6375845" type="General" weightage="20" keywordseo="Small-and-Medium-Enterprises" source="Orion">small and medium enterprises</keyword>. Truth be told, <keyword id="3704207" type="General" weightage="100" keywordseo="SME-IPOs" source="Orion">SME IPOs</keyword> have been all over the bourses this year. So far, 2024 has seen 206 SMEs debuting on both BSE and NSE, out of which 146 listed in gains and 46 listed in losses. Odds seem good, right? In contrast, the year has only seen 63 IPOs from the elder brother i.e. mainboard, only 48 of which managed to post any listing gains. And getting an allotment has also been a major uncertainty, given the unusually high demand this year. <h2>So, what's an SME <keyword id="6354763" type="General" weightage="20" keywordseo="IPO" source="Orion">IPO</keyword>, you ask?</h2>Think of a mainboard company as Shah Rukh or Salman Khan—well-established, financially stable, strong legacy of profitability, and fairly well-known. On the other hand, SMEs are your Prateek Gandhi (Harshad Mehta, Scam 1992), Siddhant Chaturvedi (MC Sher, Gully Boy) or Avinash Tiwary (Majnu, Laila Majnu). While they are doing super well, they are yet to make it big like the Khans. They’re currently underdogs, lesser known, but who knows? They can be the next big thing in the future! And SME IPOs are getting a stellar reception. In 2023, 182 such IPOs had raised a substantial Rs 4,967 crore. In 2024, more than 200 companies have already raised over Rs 7,500 crore, and we have four months to go. This, with one quarter of the year still remaining. <div type="image" title="In 2024, India leads IPO activity in the Asia-Pacific region" height="900" width="1200" msid="113875643" hostid="261" caption="&amp;lt;p&amp;gt;In 2024, India leads IPO activity in the Asia-Pacific region&amp;lt;/p&amp;gt;"></div> But what does it take for a company to be classified as a small enterprise? The company has to have an annual turnover/income of up to Rs 50 crore, and for a medium enterprise to be called so, its annual income has to be up to Rs 250 crore. When such companies go public, in a bid to raise funds from investors and expand their operations, they launch an IPO, but not on the main exchange, but separately, on NSE’s Emerge and BSE’s SME platform. As of September 2024, <keyword id="4484133" type="General" weightage="20" keywordseo="NSE-Emerge" source="Orion">NSE Emerge</keyword> has 147 listed participants, while <keyword id="1885131" type="General" weightage="20" keywordseo="BSE-SME" source="Orion">BSE SME</keyword> has 155 market makers. Mounting an SME’s IPO is comparatively less stringent than their mainboard counterparts, as far as regulations are concerned since their DRHPs (draft <keyword id="12225712" type="General" weightage="20" keywordseo="Red-herring-prospectus" source="Orion">red herring prospectus</keyword>) are not filed with SEBI. So, wouldn’t a lenient treatment make them inherently riskier? Why are they so appealing, you ask? <a href="https://www.businessinsider.in/stock-market/news/a-company-with-8-employees-looking-to-raise-12-crore-ended-up-getting-applications-worth-over-4700-crore/articleshow/112824522.cms">Delhi firm with just 8 employees seeks ₹12 crore via IPO, gets ₹4,700 crore worth of investor applications!</a> Well, for one, some of them have delivered exceptional returns—we’re talking 100%, 200%. Consider this—Owais Metal and Mineral Processing, which launched its IPO in February this year, delivered a whopping listing gain of 201%. Another SME, Maxposure, whose IPO was out in January 2024, had earned its investors listing gains worth 317.40%! Apparently, higher risks also mean higher returns, and also super high investment. Most SME IPOs need a minimum investment of Rs 1,00,000 or more, as opposed to mainboard IPOs, where you can buy one lot of shares for anywhere between Rs 14,000-15,000. Even the minimum trading lot size for SME shares is about 10,000. In short, you’d have to potentially empty your pockets to invest in an SME IPO. And still, there’s no guarantee that the listing will fill your wallets. For all you know, your pockets before and after the IPO is listed might stay the same - EMPTY! There's also the question of whether or not these SMEs are able to maintain their listing day mojo, or do they just fizzle out thereafter? Data from Prime Database highlights more instances of the latter. As of August 2024, about 166 SME IPOs had made it to the exchanges. Around 72 of them, or close to 50%, could not sustain their momentum going ahead, and were trading below their listing day prices. Consider this. The post listing gains of Medicamen Organics, whose IPO came out in June 2024, earned its investors massive listing gains of over 300%, by listing at Rs 137.85, significantly higher than its price issue price, which was set between Rs 32-34. But as of October 1, 2024, the stock was trading at Rs 64.2. Talk about falls. Additionally, risks of pump-and-dump, and illiquidity, among others makes SME IPOs dangerous See, you're largely venturing into unknown, pitch-dark territories, without much light to guide you. For starters, SME IPOs face less scrutiny from market watchdog SEBI. This also means they are able to list quickly, just 3-4 months. On the other hand, mainboard IPOs can take upto a year before they are cleared for listing. Also, there is far less information and disclosures available about their financials, fundamentals and performance to investors for making an informed decision, as compared to mainboard stocks. Then there’s the issue of illiquidity. Once purchased, you might find it hard to sell off your SME stocks, since they are not traded as frequently in the market, which means lower liquidity. Trivesh D, COO, Tradejini explains that liquidity is a major concern for such stocks. “These stocks typically have a smaller free float, and are traded in lots, which can lead to volatility and sharp price swings. This means it can be challenging for investors to buy or sell shares without significantly impacting prices. Additionally, speculative trading practices, like 'pump-and-dump' schemes, can inflate stock prices, leaving retail investors vulnerable to sudden drops”. Recently, SME IPOs have gained notoriety for price manipulation via showing fictitious sales and revenue in their books of accounts, selling of promoter holdings at inflated prices, and being the facade for many infamous <keyword id="10663340" type="General" weightage="20" keywordseo="Pump-and-Dump" source="Orion">pump and dump</keyword> schemes. This is where select people create frenzy, or mass euphoria over a particular stock or company, causing its prices to soar, and then dumping them, or selling their shares at this massive price to make a killing! Infact, it's not just the promoters, but also the investment banks floating these IPOs. At present, SEBI is investigating around 6 investment banks which have allegedly charged SMEs a staggering 15% of funds raised via IPOs as fee, as opposed to the standard 1-3%. In March 2024, SEBI chairperson Madhabi Puri Buch had also highlighted witnessing signs of manipulation in the SME space. “We do see signs of manipulation in the SME segment. We are able to see certain patterns.” Buch had observed back then. Adds Kresha Gupta, Founder &amp; Director, StepTrade Share Services, “Investing in SME IPO comes with significant risks, despite their impressive returns in recent years. Limited participation from institutional investors and public in some SME IPOs also mean that those companies may lack the support and stability that comes with larger-scale investments” “Additionally, many SMEs may not have strong fundamentals to justify their valuations. High P/E ratios can be misleading, and while some IPOs have delivered impressive returns, they often come with significant volatility, continues D of Tradejini. <h2>So, should I stay away? </h2>Yes, and No. Yes, if you don't want to do your homework of researching the company thoroughly beforehand. Anand K. Rathi, Co-Founder of MIRA Money suggests asking a couple of questions before investing your hard earned money: <ul><li>What is the company's financial performance over the past 3-4 years?</li><li>What is the company's governance structure?</li><li>Is the financial success driven by the IPO, or is it a result of consistent performance?</li><li>Does the company have what it takes to scale its operations to the next level?</li><li>Are the company’s promoters trustworthy, capable and experienced?</li><li>What is the level of participation by large, institutional investors?</li></ul> But staying away completely? Not necessary. Gupta adds that retail investors, in particular, should avoid viewing SME IPOs as quick money-makers based on their short-term performance, as this can certainly lead to poor investment decisions. “To mitigate risks, investors should always focus on long-term fundamentals rather than just short-term price movements. Key indicators include the participation of institutional investors like DIIs and FIIs. This often signals confidence in the stock”, she continues. A red flag you should look out for is if a company is only offering OFS, or Offer for Sale. This can indicate early investors looking to exit, potentially signaling weaker future growth. That's why it is better to look for companies which are raising capital for expansion purposes. This is a sign of healthy business growth prospects and improving fundamentals. In conclusion, backing the underdog, or SMEs, is not a bad proposition, but not without its risks. Investing in SME IPOs is like riding a unicorn—but you don't know whether you're riding it to rags or riches! So, take your pick.

Why investing in SME IPOs should not be on top of your adventure to-do list!

<ul class="summary-list"><li>FTC Chair Lina Khan has led an aggressive antitrust fight against large corporations.</li><li>In a recent "60 Minutes" interview, she said Big Tech acquisitions have harmed Americans.</li></ul>The Federal Trade Commission's antitrust buster said Americans lost a lot of privacy protection because a handful of large tech companies were allowed to go on an acquisition spree without greater scrutiny.In a "60 Minutes" interview that aired Sunday, <a target="_blank" class="" href="https://www.businessinsider.com/ftc-chair-lina-khan-antitrust-critic-big-tech-amazon-2021-6">FTC Chair Lina Khan</a> said allowing Big Tech to go through hundreds of acquisitions in the past several decades was a mistake that hurt Americans."In the technology markets, we went through a couple of decades where we saw over 800 acquisitions by the five big players, not a single one of which was blocked, and some of those we realized ended up leading to significant harm," Khan said.She acknowledged <a target="_blank" class="" href="https://www.businessinsider.com/why-facebook-buying-whatsapp-2014-2">Facebook's purchase of messaging app WhatsApp</a> in 2014 for $19 billion as one example.The <a target="_blank" class="" href="https://www.businessinsider.com/what-ftc-facebook-antitrust-lawsuit-is-important-2020-12">FTC sued Facebook</a> in 2020, accusing Mark Zuckerberg's company of engaging in anticompetitive practices by buying Instagram and WhatsApp. A district judge in Washington, DC, dismissed the complaint in June 2021, stating that the agency did not provide enough evidence that <a target="_blank" href="https://markets.businessinsider.com/news/stocks/federal-court-dismisses-ftc-s-anti-trust-lawsuit-against-facebook-1030560379">Facebook</a> established a monopoly.The case was revived after the <a target="_blank" class="" href="https://www.businessinsider.com/ruling-ftc-meta-facebook-lawsuit-instagram-whatsapp-can-proceed-2022-1">FTC refiled the complaint</a> a month later. In another motion to dismiss the lawsuit in April, Facebook, <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2024-04-05/meta-asks-judge-to-throw-out-ftc-antitrust-case-before-trial">now Meta,</a> said it faces plenty of competition from rivals like TikTok, X, and YouTube. The company also said in a <a target="_blank" class="" href="https://about.fb.com/news/2024/04/meta-files-motion-for-summary-judgment-in-ftc-lawsuit-relating-to-instagram-and-whatsapp/">press statement</a> that the FTC reviewed the acquisition of Instagram and WhatsApp years ago."The decision to revisit done deals is tantamount to announcing that no sale will ever be final," the company said.An FTC spokesperson did not respond to a request for comment. A Meta spokesperson declined to provide comment.Khan argued in the "60 Minutes" interview that purchases like these weakened Americans' privacy guardrails."Just to give you a concrete example, there were companies that were offering Americans greater privacy, and they were promising that we're not going to use your data, we're not going to sell it, we're not going to spy on you, everywhere all the time," Khan said. "After some of those firms were bought up by one of the big guys, all of those data privacy policies changed overnight, and so Americans lost those privacy protections."In 2021, <a target="_blank" class="" href="https://www.businessinsider.com/whatsapp-forcing-users-to-share-personal-data-facebook-elon-musk-2021-1">WhatsApp changed its privacy terms</a> to force users to share their personal data with Facebook. Ireland's privacy watchdog fined the company <a target="_blank" class="" href="https://www.businessinsider.com/whatsapp-fined-sharing-data-facebook-privacy-communication-users-mesaging-2021-9">$266 million</a> for issues related to transparency around how WhatsApp shared its data with Facebook.A WhatsApp spokesperson told BI at the time that the company disagreed with the decision and that the penalties were "entirely disproportionate."Since her appointment by President Joe Biden in 2021, Khan has led an <a target="_blank" class="" href="https://www.businessinsider.com/why-lina-khan-wrong-about-hollywood-consolidation-market-structure-2023-8">aggressive antitrust fight</a> against large corporations, drawing the ire of Democratic and Republican business leaders. An FTC spokesperson told CNN in 2023 that, under Khan, the agency has investigated or sued to stop more than three dozen merger proposals.Some billionaire Democratic donors to <a target="_blank" class="" href="https://www.businessinsider.com/harris-lina-khan-balance-billionaires-silicon-valley-hoffman-progressives-ftc-2024-8">Kamala Harris' campaign</a>, including LinkedIn cofounder Reid Hoffman, have pushed to oust Khan under a potential new administration. But Khan's fight has also attracted unlikely supporters from the other side of the aisle, including Florida Rep. Matt Gaetz, who said in an interview with Newsmax that his party "can't be whores for big business and be the voice of the working class at the same time."Those supporters have billed themselves "Khanservatives," <a target="_blank" class="" href="https://www.wsj.com/politics/policy/lina-khan-ftc-antitrust-khanservatives-a6852a8f">The Wall Street Journal</a> reported.

FTC chair Lina Khan explained how Americans lost their privacy protections to Big Tech 

<keyword id="19895142" type="General" weightage="100" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword>, widely known as the "King of <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords">Bollywood</keyword>," has officially joined the ranks of India’s wealthiest, debuting on the 2024 <keyword id="21075617" type="General" weightage="20" keywordseo="Hurun-India-Rich-List" source="keywords">Hurun India Rich List</keyword> with an impressive wealth of Rs 7,300 crores. But how did a Delhi boy with dreams of making it big in Mumbai become one of India’s richest individuals? Let’s dive into the ventures that propelled King Khan into the billionaires' club. <h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><keyword id="20033371" type="General" weightage="20" keywordseo="Red-Chillies-Entertainment" source="keywords" meta.keywordsubtype="org" meta.entityname="Red Chillies Entertainment" meta.hostid="261" meta.entityid="Red Chillies Entertainment">Red Chillies Entertainment</keyword></h3>Shah Rukh Khan’s production company, Red Chillies Entertainment, has been a significant contributor to his wealth. Founded in 2002, Red Chillies has become a key player in Bollywood, producing blockbuster films and investing in high-quality visual effects. From chart-topping films like Chennai Express and Raees to the massive success of Pathaan in 2023, Red Chillies has consistently delivered box office hits. <div type="Article" hostid="261" msid="112412196" title="&amp;#39;Deadpool &amp;amp; Wolverine&amp;#39; screenwriters reveal secrets and spoilers, including the movie&amp;#39;s original villain and who wrote that Hugh Jackman divorce joke" mstype="2" mssubtype="0"></div>With an estimated revenue consistently in the hundreds of crores and a profit of Rs 85 crores last year, the company has not only cemented SRK’s position as a top actor but also as a successful producer. Furthermore, the company’s VFX division, Red Chillies VFX, has set new benchmarks in the <keyword id="20161413" type="General" weightage="20" keywordseo="Indian-film-industry" source="keywords">Indian film industry</keyword>, working on major projects that have earned critical and commercial acclaim, such as Ra.One, Fan, and Laal Singh Chaddha. These ventures have significantly bolstered SRK’s wealth, making Red Chillies Entertainment a cornerstone of his business empire. <h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><keyword id="19899758" type="General" weightage="20" keywordseo="Kolkata-Knight-Riders" source="keywords" meta.keywordsubtype="org" meta.entityname="Kolkata Knight Riders" meta.hostid="261" meta.entityid="Kolkata Knight Riders">Kolkata Knight Riders</keyword></h3>Shah Rukh Khan’s entry into the sports business with the IPL franchise Kolkata Knight Riders (KKR) has been a masterstroke. Co-owned by SRK, Juhi Chawla, and Jay Mehta, KKR has become one of the most successful and profitable franchises not just in the Indian Premier League, but also in the sporting world. The team’s consistent performance on the field has been matched by its financial success off it, with KKR’s brand value rising steadily over the years. As per Forbes, the cricket team was valued at over $1 billion in 2022. This surge in valuation played a crucial role in boosting SRK’s wealth, contributing significantly to his fortune. The success of KKR, coupled with its passionate fan base and strong marketing, has made it a jewel in SRK’s business portfolio, further solidifying his status as a businessman. <h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;">Brand SRK: The most followed Indian on social media</h3>More than just a business mogul, Shah Rukh Khan is also a brand unto himself. With 44.1 million followers on Twitter, SRK is the most followed individual from the 2024 Hurun India Rich List on Indian social media. His massive <keyword id="20462299" type="General" weightage="20" keywordseo="social-media-presence" source="keywords">social media presence</keyword> has translated into lucrative endorsement deals and collaborations with global brands. <div type="Article" hostid="261" msid="112249289" title="One of Singapore&amp;#39;s flashiest CEOs was planning to throw a Tomorrowland-style party for the books. Then the mirage started to fall apart." mstype="2" mssubtype="0"></div>Consistently being one of the most visible endorsers, SRK earns substantially from <keyword id="20004407" type="General" weightage="20" keywordseo="brand-endorsements" source="keywords">brand endorsements</keyword>, with an estimated fee of Rs 4-5 crores per endorsement. His portfolio includes major brands like Hyundai, Dubai Tourism, and BYJU'S, further adding to his immense wealth. His ability to leverage his celebrity status into profitable business ventures has undoubtedly been a key factor in his <keyword id="21015152" type="General" weightage="20" keywordseo="wealth-accumulation" source="keywords">wealth accumulation</keyword>. <h3 style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;">Real estate</h3>Real estate has always been a key component of wealth building, and Shah Rukh Khan is no exception. Shah Rukh Khan’s <keyword id="22962036" type="General" weightage="20" keywordseo="real-estate-ventures" source="keywords">real estate ventures</keyword> extend far beyond his iconic Mumbai residence, Mannat. One of his lesser-known yet highly lucrative ventures is in Dubai, where he and his wife Gauri Khan launched a luxurious beachfront residential project, the "SRK Boulevard," located in the posh Dana Islands. This mega project, worth over Rs 18,000 crore, features 10 residential buildings with high-end facilities, including marine sports and leisure amenities. Designed by Los Angeles architect Tony Ashai, with interiors by Gauri Khan, this project highlights SRK’s foray into international real estate <h3>And of course, films</h3>Shah Rukh Khan’s earnings from films and endorsements are a significant part of his wealth. Known as one of the highest-paid actors in India, SRK reportedly charges over Rs 100 crores per film. This is certainly no small amount, but it is unlikely that filmmakers will find fault with it, considering how his films regularly break box office records. As per IMdB, both 2023 films Jawan and Pathaan grossed over Rs 1000 crores worldwide. All in all, King Khan’s entry into the Hurun India Rich List is significant not just for him, but for the entire entertainment industry. SRK’s success reflects the growing financial clout of Indian film stars and the increasing importance of entertainment in wealth creation. In 2024 alone, Hurun India Rich Listers from the entertainment industry added Rs 40,500 crores to their wealth, with SRK leading the charge. This trend highlights the expanding influence of Bollywood and the entertainment sector in India’s broader economic landscape.

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

<ul class="summary-list"><li>FTC chair Lina Khan warned AI is accelerating fraud and price discrimination risks.</li><li>Khan highlighted AI's role in enabling scams and personalized pricing based on consumer data.</li></ul>Consumers could end up paying the (personalized) price as AI becomes more popular, FTC Chair <a target="_blank" class="" href="https://www.businessinsider.com/openness-in-ai-is-necessary-ftc-lina-khan-2024-7">Lina Khan</a> recently warned.At the 2024 Fast Company Innovation Festival, Khan said that although <a target="_blank" class="" href="https://www.businessinsider.com/ai-employee-well-being-support-human-side-business-work-engagement-2024-9">AI may be beneficial</a>, it's already becoming some of the FTC's "bread and butter fraud work.""Some of these AI tools are turbocharging that fraud because they allow some of these scams to be disseminated much more quickly, much more cheaply, and on a much broader scale," she said.AI is already helping automate classic online scams like <a target="_blank" class="" href="https://www.businessinsider.com/ai-phishing-scams-automation-detection-2024-6">phishing</a> and even introducing new, alarming frauds like <a target="_blank" class="" href="https://www.businessinsider.com/ai-voice-generator-phone-scam-imposter-crime-money-cash-2023-6">voice cloning</a> that can target unsuspecting consumers.But Khan also took the opportunity to talk about a different way AI could be used to target consumers: retailers using surveillance technology and customer data to change the prices they offer to specific shoppers. Khan said the FTC is looking into AI's potential role in increasing the risk of <a target="_blank" class="" href="https://www.businessinsider.com/ai-quietly-picking-your-pocket-with-personalized-pricing-2024-7">price discrimination</a>.She noted that price discrimination differs from dynamic pricing, in which firms adjust prices based on supply and demand to reflect market conditions. Both practices, while at times controversial, are generally legal if the specific cases follow the law and regulations.The proliferation of AI could lead to more instances of varying prices based on who you are, Khan said."Given just how much intimate and personal information that digital companies are collecting on us, there's increasingly the possibility of each of us being charged a different price based on what firms know about us," Khan said.The FTC chair offered possible examples, such as people with nut allergies being charged more for granola bars without nuts or <a target="_blank" class="" href="https://www.businessinsider.com/people-hate-qr-code-menus-restaurants-disappearing-2023-5">restaurants using QR codes</a> to create personalized menus for diners."Or somebody being charged more for an airplane ticket because the company knows that they just had a death in the family and need to fly across the country," she said.The FTC issued a <a target="_blank" class="" href="https://www.ftc.gov/news-events/news/press-releases/2024/07/ftc-issues-orders-eight-companies-seeking-information-surveillance-pricing">market inquiry</a> in July, ordering eight companies to provide information on "surveillance pricing products and services" that incorporate consumer data such as location, demographics, credit history, and browsing or shopping habits.Khan said the aim of the inquiry was to study whether this targeted pricing is occurring, and if so, to examine the extent and any possible impacts that could harm consumers."Because we, I don't think, want to wake up one day where this is just now the new normal," she said. "We want to be able to figure out: is this really an economy and society that we want to be living in, or do we want some guardrails there."Khan said that dynamic pricing, while a separate pricing strategy, may have helped price targeting become more prevalent as people become increasingly used to encountering it."I think the fact that we've been living with dynamic pricing in some areas, like ride-sharing for some time, now has kind of destabilized for people the idea that we should all be charged one price at a particular moment," she said.Dynamic pricing itself has already proven controversial in some areas. <a target="_blank" class="" href="https://www.businessinsider.com/wendys-surge-dynamic-pricing-controversy-fast-food-cost-uber-airlines-2024-2">Wendy's received major heat</a> from customers after announcing plans to introduce dynamic pricing and AI-enabled menu changes as early as 2025. A Wendy's spokesperson previously told BI the future menu board would feature different offerings and "suggestive selling based on factors such as the weather," like pushing a cold Frosty on a hot day. Later, the fast-food chain <a target="_blank" class="" href="https://www.businessinsider.com/wendys-surge-pricing-burgers-fries-2024-2">clarified</a> that its dynamic pricing would not raise prices but rather only provide discounts.Other stores have also begun integrating tech into their shopping experience. In 2019, Kroger partnered with Microsoft to roll out <a target="_blank" class="" href="https://www.businessinsider.com/kroger-microsoft-roll-out-digital-shelf-in-threat-to-amazon-2019-1">digital price tags</a> in about 100 stores, and <a target="_blank" class="" href="https://corporate.walmart.com/news/2024/06/06/new-tech-better-outcomes-digital-shelf-labels-are-a-win-for-customers-and-associates">Walmart</a> plans to implement digital shelf tags in 2,300 stores by 2026. A Walmart spokesperson previously told BI that its new digital shelf tags would not be used to surge prices during high demand.However, the moves raised concerns about whether consumers would be able to keep up if stores were to one day implement <a target="_blank" class="" href="https://www.businessinsider.com/uber-drivers-artificially-triggering-surge-prices-reports-abc7-2019-6">surge pricing</a> on necessities like groceries. Experts have argued that it could make budgeting difficult, for example.Elizabeth Pancotti, the director of special initiatives at the left-leaning think tank Roosevelt Institute, previously told BI that many people rely on steady prices."Prices are high, but they're at least stable," Pancotti said. "And you could see a lot more instability."

FTC chair Lina Khan warns that airlines might one day use AI to find out you're attending a funeral and charge more

<a href="https://markets.businessinsider.com/news/stocks/2024-stock-market-investment-outlooks-wall-street-prediction-roundup-sp500-2023-11"></a><ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Hello! Christmas may be over, but it's never too early to start planning for next year's holiday, right? In 2024 you might try thrifting your gifts — and <a href="https://www.businessinsider.com/buy-christmas-gifts-secondhand-saved-money-challenges-2023-12">save hundreds of dollars as a result</a>. In today's big story, we're looking back at some of our best articles covering markets, finance, and the economy this year.What's on deck: <ul><li>Markets: The factors set to <a href="https://www.businessinsider.com/2024-economic-outlook-forecast-state-of-the-economy-recession-inflation-2023-12">define the economy in 2024</a>.</li><li>Tech: The <a href="https://www.businessinsider.com/2024-ai-tech-trends-predictions-top-vcs-2023-12">AI trends worth looking out for next year</a>, according to top VCs.</li><li>Business: Real estate leaders share <a href="https://www.businessinsider.com/how-to-become-successful-in-real-estate-advice-from-leaders-2023-12">tips on how to succeed</a> in the industry.</li></ul>But first, how are the markets doing?If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3>The big story</h3><h2>The year in markets</h2><a href="https://markets.businessinsider.com/news/stocks/2024-stock-market-investment-outlooks-wall-street-prediction-roundup-sp500-2023-11"></a><div type="image" title="A man looking at the screens on the NYSE" height="500" width="1000" msid="106328104" hostid="261" sizebytes="35872"></div>Unexpected.That's the best way to describe the markets in 2023.The full brunt of the Fed's tight monetary policy was felt early on with the <a href="https://www.businessinsider.com/big-banks-svb-first-republic-jpmorgan-rescue-crisis-2023-3">failure of multiple banks</a> in the US. Things weren't much better abroad, where <a href="https://www.businessinsider.com/credit-suisses-investment-bankers-brace-for-job-cuts-after-ubs-rescue-2023-3">two domestic rivals</a> were forced into an <a href="https://www.businessinsider.com/ubs-buys-credit-suisse-with-bitter-digs-throughout-2023-3">unhappy union</a>. US stocks enjoyed a brief rally in the late spring and early summer. But August and the fall proved difficult, and a <a href="https://markets.businessinsider.com/news/bonds/bond-market-crash-us-treasury-yields-federal-reserve-debt-crisis-2023-10">historic rout in the Treasury market</a> didn't help.And yet, for all the chaos, there's <a href="https://markets.businessinsider.com/news/stocks/2024-stock-market-investment-outlooks-wall-street-prediction-roundup-sp500-2023-11">still plenty to be excited about as the year winds down</a>. Stocks have rallied to fresh highs, trouble in the Treasury market has subsided, and the Fed is <a href="https://www.businessinsider.com/interest-rates-fed-pauses-increases-december-rate-cuts-powell-inflation-2023-12">finally ready to cut rates next year</a>.I asked Business Insider Executive Editor Joe Ciolli, who oversees our markets, investing, economy, and finance teams, to pick five stories from the past year. Here they are, along with some insight from Joe about what made them stand out.<a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-ozempic-wegovy-glp1-weight-loss-drugs-investing-2023-10"></a><div type="image" title="People in China have been rushing to buy up Ozempic for weight loss." height="3648" width="4864" msid="106328106" hostid="261" sizebytes="1636994"></div><a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-ozempic-wegovy-glp1-weight-loss-drugs-investing-2023-10">The stock market is getting Ozempic'ed</a> Matt Fox unpacked how weight-loss drugs like Ozempic will redefine the stock market as we know it. He dissected which companies and industries could see trillions of dollars created and erased.<a href="https://www.businessinsider.com/america-lower-rents-home-prices-build-more-houses-new-zealand-2023-8">America, take note: New Zealand has figured out a simple way to bring down home prices</a> Eliza Relman looked all the way on the other side of the world for a possible solution to the US housing crisis, and made a compelling argument that Americans could learn a thing or two from New Zealand. <a href="https://www.businessinsider.com/goldman-sachs-partners-board-david-solomon-revolt-2023-2">At Goldman Sachs, there's unrest at the highest levels. Some partners have discussed complaining about CEO David Solomon to the board.</a> Dakin Campbell dug into unrest at the highest levels of Goldman Sachs — all surrounding embattled CEO David Solomon. The partners even considered going to the board about him.<a href="https://www.businessinsider.com/millennial-gen-z-parents-struggle-lonely-childcare-costs-money-friends-2023-11">Millennial and Gen Z parents are struggling</a> Juliana Kaplan shined a light on the plight of Gen Z and millennial parents, who are increasingly finding themselves isolated and struggling with affordability and accessible childcare solutions.<a href="https://www.businessinsider.com/jeremy-grantham-warns-us-stock-market-crash-downside-outlook-2023-12">Exclusive: Jeremy Grantham warns stocks could fall as much as 52% as a recession awaits the US economy — but says to look to these 2 investments for long-term outperformance</a> William Edwards landed an exclusive interview with Jeremy Grantham, the market sage best known for calling the dot-com bubble and Global Financial Crisis. He explained his bearish outlook, but offered two bright spots where he sees opportunity.<h2>3 things in markets</h2><a href="https://www.businessinsider.com/2024-economic-outlook-forecast-state-of-the-economy-recession-inflation-2023-12"></a><div type="image" title="US Federal Reserve Chair Jerome Powell" height="1390" width="1853" msid="106328108" hostid="261" sizebytes="160858"></div><ol><li>The nine things that will define the economy in 2024. Economists are expecting a "boring" year, marked by <a href="https://www.businessinsider.com/2024-economic-outlook-forecast-state-of-the-economy-recession-inflation-2023-12">slowing inflation and falling interest rates</a>. Plus, the job market could continue to slow — but not too much.</li><li>A contrarian research chief is still bullish about US stocks. Mark Hackett, the chief of investment research for Nationwide, who called this year's market rally, sees a recession coming. He shared <a href="https://www.businessinsider.com/how-to-invest-stock-market-outlook-economy-recession-inflation-nationwide-2023-12">the six investments to diversify into now</a>.</li><li>Investors should have a good 2024. According to Fundstrat, a bunch of <a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-2024-spx-qqq-sp500-russell-dow-high-2023-12">market signals are flashing green</a> in stocks right now — a "far cry" from this time last year.</li></ol><h2>3 things in tech</h2><a href="https://www.businessinsider.com/the-year-elon-musk-turned-twitter-into-x-2023-12"></a><div type="image" title="An aerial view of tech entrepreneur Elon Musk, wearing a black Stetson hat, livestreaming while visiting the Texas-Mexico border on September 28, 2023 in Eagle Pass, Texas." height="3996" width="5328" msid="106328109" hostid="261" sizebytes="2806154"></div><ol><li>Inside Elon Musk's year of "hate" and "cruelty" at Twitter — and how it morphed into X. His hatred of Twitter became "obvious" as it morphed into X, current and former employees said. Now, even <a href="https://www.businessinsider.com/the-year-elon-musk-turned-twitter-into-x-2023-12">chaos has become routine</a>.</li><li>Investors share the AI trends to watch for in 2024. VCs predict that next year is going to continue to be a major investing year for AI startups. They're <a href="https://www.businessinsider.com/2024-ai-tech-trends-predictions-top-vcs-2023-12">watching AI trends</a> like a rise in generated content and more widespread fraud.</li><li>2023 was a year of extreme haves and have-nots for startups. Venture investment has always been unequal, with some startups raising gobs of money and others left in the cold. But <a href="https://www.businessinsider.com/vcs-2023-startup-fundraising-challenges-2023-12">2023 was unusual</a> — with more extremes than investors have seen before.</li></ol><h2>3 things in business</h2><a href="https://www.businessinsider.com/how-to-get-rich-wealthy-americans-inflation-climate-change-investments-2023-12"></a><div type="image" title="Movers carrying a sofa out of a moving truck in front of a house" height="671" width="895" msid="106328110" hostid="261" sizebytes="57120"></div><ol><li>Wealthy Americans say it's getting harder for them to get richer. The housing market is contributing to many <a href="https://www.businessinsider.com/how-to-get-rich-wealthy-americans-inflation-climate-change-investments-2023-12">wealthy Americans feeling gloomy</a> about their futures. Many people are concerned their investments will lose value due to inflation and the climate crisis.</li><li>Tips for success in real estate. Young industry leaders shared their best career advice for those who are just starting out. Their <a href="https://www.businessinsider.com/how-to-become-successful-in-real-estate-advice-from-leaders-2023-12">13 career tips</a> include leaning into your specialty, nurturing your relationships, and to be useful — not used.</li><li>China is in damage-control mode after an $80 billion meltdown. A video-games regulator shared draft rules that spooked investors. They'd limit how much money gamers could spend and restricted rewards that encourage them to spend more time online. The announcement prompted a <a href="https://www.businessinsider.com/china-damage-control-crackdown-online-games-tencent-netease-selloff-2023-12">massive sell-off in gaming stocks</a>.</li></ol><h2>In other news</h2><ul><li><a href="https://www.businessinsider.com/sam-altman-watch-rare-half-million-dollars-2023-12">Sam Altman's $480,000 watch, the Greubel Forsey Invention Piece 1, is so rare only 33 were ever made</a>.</li><li><a href="https://www.businessinsider.com/provo-utah-population-jobs-home-prices-silicon-slopes-moving-living-2023-12">Cities to watch in 2024: People move to Provo, Utah, for mountain fun and a neighborly atmosphere</a>.</li><li><a href="https://www.businessinsider.com/work-wife-friendship-emotional-affair-cheating-2023-12">My work wife and I had an emotional affair. Our friendship was so close and flirty that it upset our romantic partners</a>.</li><li><a href="https://www.businessinsider.com/why-returning-gifts-may-cost-more-this-year-2023-12">Returns are a $816 billion headache for retailers. And now they're a costly pain for shoppers, too</a>.</li><li><a href="https://www.businessinsider.com/rich-people-shoplift-self-checkout-why-explained-2023-12">Rich people are more likely to steal from self-checkout. Why</a>?</li><li><a href="https://www.businessinsider.com/clarence-thomas-clerks-brought-lobsters-rv-batteries-loyalties-nyt-scotus-2023-12">Clarence Thomas' former clerks have brought him a taxidermy lobster and batteries for his RV to express their loyalty over the years, report says</a>.</li><li><a href="https://www.businessinsider.com/grimes-elon-musk-custody-battle-year-from-hell-2023-12">Grimes' year from hell</a>.</li><li><a href="https://www.businessinsider.com/russia-officer-surrendered-helped-ukraine-special-forces-dnipro-river-2023-12">A Russian officer surrendered and sold out his comrades, helping Ukraine's special forces cross a key river</a>.</li><li><a href="https://www.businessinsider.com/luxury-gifts-billionaires-worlds-richest-hermes-bags-travel-2023-12">Luxury gifts the world's richest want under the tree: Birkins, a Tuscan estate, and tickets to space</a>.</li></ul><h2>What's happening today</h2><ul><li>Happy National Visit the Zoo Day. It's different from National Zoo Lovers Day, which is celebrated in April.</li><li>It's Constitution Day in North Korea. The public holiday commemorates the day the country adopted its current constitution.</li><li>Happy birthday, Timothée Chalamet. Hayley Williams, Salman Khan, and Savannah Guthrie were also born on this day.</li></ul><h3>For your bookmarks</h3><h2>Popeyes' new wings</h2><a href="https://www.businessinsider.com/popeyes-wings-could-ignite-new-chicken-war-review"></a><div type="image" title="Popeyes new wings" height="1125" width="2000" msid="106328112" hostid="261" sizebytes="232690"></div>Popeyes' new wing flavors could spark another fast-food chicken war. The <a href="https://www.businessinsider.com/popeyes-wings-could-ignite-new-chicken-war-review">five distinctly innovative flavors</a>, including ghost pepper and signature hot, are packed with heat.The Insider Today team: <a href="https://www.businessinsider.com/author/dan-defrancesco">Dan DeFrancesco</a>, deputy editor and anchor, in New York. <a href="https://www.businessinsider.com/author/diamond-naga-siu">Diamond Naga Siu</a>, senior reporter, in San Diego. <a href="https://www.businessinsider.com/author/hallam-bullock">Hallam Bullock</a>, editor, in London. <a href="https://www.businessinsider.com/author/jordan-parker-erb">Jordan Parker Erb</a>, editor, in New York. <a href="https://newsletter.businessinsider.com/click/33739711.1210015/aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9hdXRob3IvaGF5bGV5LWh1ZHNvbj91dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX3NvdXJjZT1TYWlsdGhydSZ1dG1fY2FtcGFpZ249SW5zaWRlcl9Ub2RheQ/6388bd81e7b7ccd0ba0929daB5b9051cd" target="_blank" rel="noopener">Hayley Hudson</a>, director, in Edinburgh. <a href="https://www.businessinsider.com/author/lisa-ryan">Lisa Ryan</a>, executive editor, in New York.

The top stories from an unexpected year in the markets

<ul><li><keyword id="12756474" type="General" weightage="100" keywordseo="pathaan" source="Orion">Pathaan</keyword>, which led to the reopening of 25 single screens in India, is the latest example of the soft but significant power of movies. </li><li>After Zoya Akhtar’s <keyword id="6373898" type="General" weightage="20" keywordseo="Zindagi-Na-Milegi-Dobara" source="Orion">Zindagi Na Milegi Dobara</keyword> hit the screens, Spain became such a popular destination among Indian tourists that the country’s tourism increased by 65%. </li><li>However, the other side of the coin is the debilitating effect of massive tourists on preserved ecologies — such as Ladakh, India, or Dubrovnik, Croatia. </li></ul>Though the Indian film industry <a href="https://economictimes.indiatimes.com/epaper/delhicapital/2023/jan/24/et-front/at-10kcr-indian-box-office-scripts-a-blockbuster-in-2022/articleshow/97261901.cms">recorded </a>a gross box-office collection of ₹10,637 crore in 2022, the Hindi film industry struggled. While Telugu and Malayalam movies swept the awards and the audience, <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> delivered one dud after another. The year of 2023, however, started with <keyword id="1671" type="General" weightage="50" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> starrer Pathaan heralding the winds of change. In less than a week of its release, Pathaan has <a href="https://www.businessinsider.in/entertainment/news/srks-pathaan-sets-a-new-record-with-box-office-collection/articleshow/97366169.cms">broken multiple records</a> — and led to 25 single screens reopening in India. <a href="https://www.bollywoodhungama.com/news/box-office-special-features/pathaan-box-office-shah-rukh-khan-starrer-surpasses-kgf-2-emerges-fastest-rs-200-cr-grosser/">Reports </a>state it’s become the fastest Indian film to surpass ₹200 crore in box office collections in four days, beating even KGF 2 (five days) and Baahubali 2 (six days). However, neither is Pathaan the first film nor is SRK the first actor to leave a massive impact on an industry. Movies have long been impacting consumer choices, from fashion looks to tourism. <cmsannotation type="cmsannotation" annotationid="From Switzerland to Spain, movies changed the landscape of tourism" comment="subhead2" text="From Switzerland to Spain, movies changed the landscape of tourism">From Switzerland to Spain, movies changed the landscape of tourism</cmsannotation> Yash Raj Films (YRF) was arguably one of the first Indian production houses to incidentally promote a country through its movies — primarily the snow-clad mountains of Switzerland. YRF’s saree-clad heroines may or may not have enjoyed dancing in the snow. Yet, tourists certainly flocked to the locations with gusto. The result — <a href="https://www.myswitzerland.com/en-in/experiences/food-wine/restaurant/restaurant-bollywood/">Restaurant Bollywood </a>at an elevation of 3,454m at Jungfraujoch in Switzerland. It has become a must-visit attraction for all tourists, especially those from India and Hindi movie lovers. A <a href="https://asia.nikkei.com/Business/Bollywood-and-Indian-tourists-come-knocking">report </a>released in 2016 also indicated that in a decade, there was a 400% rise in Indian tourists in Switzerland. They also shell out an average of $330 per person a day, compared to $192 for all tourists. The trend continued over the years, with popular films becoming mini tourism ads for the place they’re shot in — be it Singapore in Krrish; Corsica in Tamasha; or one of the most popular ones, Spain in Zindagi Na Milegi Dobara. After Zoya Akhtar’s Zindagi Na Milegi Dobara hit the screens, Spain became such a popular destination among Indian tourists that a <a href="https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/did-you-know-zoya-akhtars-zindagi-na-milegi-dobara-is-a-part-of-curriculum-in-spain-colleges/articleshow/92904017.cms">65%</a> increase in tourism was reported. And the film <a href="https://www.indiatoday.in/movies/bollywood/story/zindagi-na-milegi-dobara-spain-colleges-zoya-akhtar-195994-2014-06-06">became a case study </a>for a marketing management course. Similarly, after the release of Krrish, the number of Indian tourists grew from 6 million to 7 million in Singapore. Closer to home, Goa’s Chapora fort is famously regarded as the ‘Dil Chahta Hai’ fort. Even today, you’ll find tourists recreating the iconic scene from the movie — though it’s been 21 years since the film first released. “Murder 2 made the Three Kings Feast church in Cansualim famous, and St Jacinto Island’s popular because of John Abraham’s jumping off the bridge sequence in ‘Dhoom’,” shared writer and director Deepak Lobo with <a href="https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/dil-chahta-hai-fort-in-goa-shooting-for-films-in-goa/articleshow/35508306.cms">Times of India</a>. <cmsannotation type="cmsannotation" annotationid="The two sides of every coin" comment="subhead2" text="The two sides of every coin">The two sides of every coin</cmsannotation> If Jab We Met’s Geet popularised the idea of harem pants with tops, Dil Chahta Hai’s Akash made French beards cool. In other words, from fashion trends to tourist spots, the soft power of movies can’t be ignored. But, there’s another side to it! The massive influence that celebrities and movies hold comes with a price. Like Snapchat experienced in 2018. As per <a href="https://money.cnn.com/2018/02/22/technology/snapchat-update-kylie-jenner/index.html#:~:text=Snap%20(SNAP)%20stock%20closed%20down,else%20not%20open%20Snapchat%20anymore%3F">CNN</a>, reality TV star and socialite Kylie Jenner’s tweet, “Does anyone else not open Snapchat anymore?” led to the Snap (SNAP) stock falling 6%, which wiped about $1.3 billion off the company's market value. Ladakh’s Pangong lake became a national attraction after 3 Idiots, with a ‘3 Idiots cafe’ or ‘Rancho cafe’ greeting tourists at <a href="https://www.tripoto.com/manali/trips/pangong-lake">every corner</a>. However, the jump in tourists (from 400,000 before the film to 16,00,000 in 2011, after the film) also <a href="https://www.businessinsider.in/ladakhs-ecology-has-been-ruined-thanks-to-aamir-khans-3idiots/articleshow/55581434.cms">ruined </a>Ladakh’s ecology — with plastic bottles, chips wrappers, and other garbage. <div type="image" title="Litter" msid="97442335" hostid="261" sizebytes="45386"></div> After the worldwide popularity of the fantasy series Game of Thrones, Dubrovnik in Croatia saw such a rise in tourism that the city proposed <a href="https://www.scmp.com/lifestyle/travel-leisure/article/2165976/mass-tourism-threatens-croatias-game-thrones-city-dubrovnik">limiting </a>the number of tourists to 4,000, lest it loses the UNESCO world heritage title. As per a <a href="https://www.hbsp.harvard.edu/product/W19120-PDF-ENG">case study </a>in Harvard Business Publishing, “The popularity of the television series led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In addition, the city was at risk of losing its status as a UNESCO World Heritage Site. In response, the city had begun to engage in demarketing efforts.” SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/srks-pathaan-sets-a-new-record-with-box-office-collection/articleshow/97366169.cms">SRK’s Pathaan sets a new record — over ₹200 crore collections in two day</a>s <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/percentage-of-citizens-likely-to-visit-cinemas-increased-by-150-as-per-report/articleshow/97281514.cms">Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey</a>

Big screen effect: Of French beards, marketing case studies & littered tourist spots

<ul class="summary-list"><li>Jon Stewart says Apple once asked him not to have FTC Chair Lina Khan on his Apple podcast.</li><li>He said he wanted to talk to Khan about AI on a podcast linked to "The Problem With Jon Stewart."</li></ul><a target="_blank" href="https://www.businessinsider.com/jon-stewart-returning-daily-show-host-2024-1">Jon Stewart</a> says Apple once asked him not to have Federal Trade Commission Chair Lina Khan appear on a podcast linked to his Apple TV+ show.Stewart made the comments during <a target="_blank" href="https://www.youtube.com/watch?v=oaDTiWaYfcM">Monday's episode of Comedy Central's "The Daily Show,"</a> which featured Khan as a guest. They discussed topics including artificial intelligence and the FTC's antitrust lawsuit against Amazon.Stewart told Khan he had previously tried to have her appear on the podcast linked to "The Problem With Jon Stewart" to discuss AI but that Apple essentially blocked the move."They literally said, 'Please don't talk to her,' having nothing to do with what you do for a living," Stewart said. "I didn't think they cared for you, is what happened."Stewart also suggested Apple tried to limit some of the content on his podcast. He said the iPhone maker wouldn't let him do a skit shown earlier in the episode that mocked some of the promises of AI."Like, what is that sensitivity? Why are they so afraid to even have these conversations out in the public sphere?" he asked Khan.<div type="image" title="FTC chairwoman Lina Khan" height="1001" width="1500" msid="108976782" hostid="261"></div>Stewart has previously spoken out about the abrupt cancellation of "The Problem" in October, telling CBS that Apple didn't want him to say things that <a target="_blank" href="https://www.businessinsider.com/jon-stewart-reveals-why-he-and-apple-tv-parted-ways-2024-2">might get him into "trouble."</a>The presenter returned in February to <a target="_blank" href="https://www.businessinsider.com/jon-stewart-returning-daily-show-host-2024-1">"The Daily Show" to host on Mondays</a> in 2024 after departing in 2015.The comments come as Apple faces a major antitrust lawsuit from the <a target="_blank" rel="" href="https://www.businessinsider.com/apple-antitrust-lawsuit-justice-department-2024-3">Justice Department</a>. <a target="_blank" href="https://www.businessinsider.com/apple-blame-microsoft-and-amazon-fire-phone-failures-doj-2024-3">It's accusing Apple</a> of illegally maintaining a monopoly in the smartphone market by "delaying, degrading, or outright blocking" rivals from competing.The suit blamed Apple for <a target="_blank" rel="" href="https://www.businessinsider.com/apple-blame-microsoft-and-amazon-fire-phone-failures-doj-2024-3">Amazon's and Microsoft's phone failures</a> and zeroed in on <a target="_blank" rel="" href="https://www.businessinsider.com/antitrust-doj-lawsuit-apple-green-messages-android-2024-3">Apple's green text bubbles</a>.The complaint also claimed that Apple's dominance in the market could be harmful to speech.The tech giant has said it plans to "<a target="_blank" rel="" href="https://www.businessinsider.com/apple-gearing-up-for-battle-fights-fires-on-3-fronts-2024-3">vigorously defend</a>" itself and claimed a win for the department would set a "<a target="_blank" rel="" href="https://www.businessinsider.com/apple-warns-dangerous-precedent-if-doj-wins-lawsuit-2024-3">dangerous precedent</a>."Apple did not immediately respond to a request for comment made outside normal working hours.

Jon Stewart says Apple asked him not to let FTC Chair Lina Khan appear on his Apple podcast

India all-rounder <keyword id="19896466" type="General" weightage="20" keywordseo="ravindra-jadeja" source="keywords">Ravindra Jadeja</keyword> and batter KL <keyword id="329" type="General" weightage="20" keywordseo="Rahul" source="Orion">Rahul</keyword> were on Monday ruled out of the second Test against England starting in Visakhapatnam on February 2. <keyword id="19994381" type="General" weightage="20" keywordseo="jadeja" source="keywords">Jadeja</keyword> sustained a hamstring injury during play on Sunday while Rahul complained of a right quadriceps pain. "Mr. Ravindra Jadeja and Mr. KL Rahul have been ruled out of the second IDFC First Bank Test against England in Vizag, starting February 02, 2024," the BCCI said in a media release. "The BCCI Medical Team is monitoring the progress of the duo," it added. The Selection Committee has added Mumbai batter <keyword id="19918635" type="General" weightage="20" keywordseo="sarfaraz-khan" source="keywords">Sarfaraz Khan</keyword> and left-arm spinner <keyword id="20374282" type="General" weightage="20" keywordseo="sourabh-kumar" source="keywords">Sourabh Kumar</keyword> and all-rounder Washington Sundar in to the squad for the second Test. India trail the five-match series 0-1 after losing the opener by 28 runs. Saransh Jain has been named as a replacement for Washington in the India A squad for the third and final multi-day game against England Lions starting on Thursday in Ahmedabad. "<keyword id="19922995" type="General" weightage="20" keywordseo="avesh-khan" source="keywords">Avesh Khan</keyword> will continue to travel with his Ranji Trophy team, Madhya Pradesh and will join the Test squad if required," the released added. India's updated Squad for 2nd Test vs England: Rohit Sharma (C), Shubman Gill, Yashasvi Jaiswal, Shreyas Iyer, KS Bharat (WK), Dhruv Jurel (WK), Ravichandran Ashwin, Axar Patel, Kuldeep Yadav, Mohd. Siraj, Mukesh Kumar, Jasprit Bumrah (VC), Avesh Khan, Rajat Patidar, Sarfaraz Khan, Washington Sundar, Sourabh Kumar. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-february-2024/slidelist/107220575.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-february-2024/slidelist/107220575.cms" target="_blank">Samsung to Nothing – The upcoming smartphones hitting Indian market in February</a><a href="https://www.businessinsider.in/tech/mobile/webstories/oneplus-12-vs-oneplus-12r-heres-whats-different-between-the-two-devices/oneplus-12-vs-oneplus-12r-what-distinguishes-the-two-new-smartphones/slidelist/107138945.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/oneplus-12-vs-oneplus-12r-heres-whats-different-between-the-two-devices/oneplus-12-vs-oneplus-12r-what-distinguishes-the-two-new-smartphones/slidelist/107138945.cms" target="_blank">OnePlus 12 vs OnePlus 12R – What distinguishes the two new smartphones</a><a href="https://www.businessinsider.in/business/auto/news/rolls-royce-spectre-rolls-out-as-indias-most-expensive-electric-car/articleshow/107051636.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/rolls-royce-spectre-rolls-out-as-indias-most-expensive-electric-car/articleshow/107051636.cms" target="_blank">Rolls Royce Spectre rolls out as India’s most expensive electric car</a>

Jadeja, Rahul ruled out of second Test against England

<ul><li><keyword id="18076926" type="General" weightage="20" keywordseo="bbc-player" source="Orion">BBC Player</keyword> and <keyword id="18076927" type="General" weightage="20" keywordseo="bbc-kids" source="Orion">BBC Kids</keyword> will be available for Prime Video subscribers, as an add-on.</li><li>Benedict Cumberbatch-starring Sherlock, BAFTA -winning Happy Valley and crime thriller Six Four are some of the shows that will be available on the streaming platform.</li><li>BBC Kids will offer shows like Hey Duggee, Go Jetters, JoJo &amp; Gran Gran, Sarah &amp; Duck, Junior Bake Off and others. </li></ul>The bustling Indian OTT video market has a new entrant — the legendary BBC, which launched its services on <keyword id="12162669" type="General" weightage="20" keywordseo="prime-video-channels" source="Orion">Prime Video Channels</keyword> on Thursday. Both its OTT offerings – BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, documentaries, comedies and more. Prime members will be able to purchase an annual add-on subscription of BBC Player for ₹599 – which will also provide full access to BBC Kids. Alternatively, members can subscribe to BBC Kids only for ₹199 annually. BBC’s popular show Sherlock starring Benedict Cumberbatch, BAFTA award-winning Happy Valley, crime thriller Six Four, British political thriller The Diplomat and sitcom Citizen Khan – are some of the shows that will be available on the new OTT offering that’s entering India. BBC Kids will offer BBC Studios’ kids shows like Hey Duggee, Go Jetters, JoJo &amp; Gran Gran, Sarah &amp; Duck, Junior Bake Off and others. “These brands will offer a curated, multi-genre content line-up, offering the best of British entertainment to the discerning Indian audience. Subscribed members will gain access to some of BBC Studios’ latest hits as well as our classics shows, including our well-acclaimed wealth of kids’ entertainment, all under one roof,” said Stanley Fernandes, vice president-distribution, BBC Studios, South Asia. Prime Video Channels bring 20 international and regional OTTs under its umbrella including – Lionsgate Play, discovery+, Eros Now, ManoramaMAX, hoichoi, NammaFlix and many more. Subscribers of Prime Video can add on to their subscription by choosing these OTTs. “Since its launch in India, Prime Video Channels has seen exponential growth in India with people subscribing to Channels of their choice from the length and breadth of the country,” said Vivek Srivastava, head – Prime Video Channels, Prime Video. The Indian OTT market is expected to see a compounded annual growth rate (CAGR) of 14.3% to produce revenue of $3.5 billion by 2027, says a recent report by PricewaterhouseCoopers. “With new launches from international players and increasing pay-lite options, OTT revenue has surged in recent years, expanding a further 25.1% in 2022 to reach $1.8 billion This is over six times the revenue of 2018,” said PwC. The report also estimates that subscription service revenue will expand at 13% CAGR, while advertising-supported services (AVOD) will grow at a higher rate, albeit from a lower base.

BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

Mumbai, Riding high on the back-to-back success of "<keyword id="12756474" type="General" weightage="80" keywordseo="pathaan" source="Orion">Pathaan</keyword>" and "<keyword id="6363925" type="General" weightage="80" keywordseo="jawan" source="Orion">Jawan</keyword>", superstar <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> has emerged as numero uno on IMDb's top 10 list of most popular Indian stars of 2023, which is otherwise dominated by female stars like Alia Bhatt, Deepika Padukone and Wamiqa Gabbi. The year is not over yet for <keyword id="4546" type="General" weightage="80" keywordseo="shah-rukh" source="Orion">Shah Rukh</keyword>, who is now awaiting the release of his third and final film of 2023 with the Rajkumar Hirani-directed "Dunki" on December 21. Bhatt, who claimed the second spot on the list for the second year in a row, had a major success in "Rocky Aur Rani Kii Prem Kahaani" and made her Hollywood debut opposite Gal Gadot in Netflix movie "Heart of Stone". Padukone played the female lead in "Pathaan" and had an extended cameo in "Jawan". Shah Rukh's "Jawan" co-stars <keyword id="16829" type="General" weightage="80" keywordseo="nayanthara" source="Orion">Nayanthara</keyword>, who features in the fifth spot, and Vijay <keyword id="2933760" type="General" weightage="80" keywordseo="sethupathi" source="Orion">Sethupathi</keyword> also feature in the list. Nayanthara made her Hindi cinema debut with the movie, while Sethupathi (who is on number 10) was the main antagonist. He also played a cop in the Prime Video series "Farzi". Nayanthara is followed by Tamannaah Bhatia, Kareena Kapoor Khan and Sobhita Dhulipala. All the three stars had major wins on streaming platforms -- Tamannaah in "Lust Stories 2", Kareena in "Jaane Jaan" and Sobhita in "Made in Heaven 2". Actor Akshay Kumar's much-discussed cameo in "OMG 2", "Mission Raniganj" and "Selfiee" helped him land in the ninth spot on the ranking by the website, a go-to place for information on movies, TV and celebrities. "From Shah Rukh Khan's return to the big screen with two blockbusters, to Alia Bhatt starring in international thriller 'Heart of Stone', the IMDb Most Popular Indian Stars of 2023 list reveals the Indian stars who generated the most fan excitement and engagement across the IMDb global audience this year," said Yaminie Patodia, head of IMDb India, in a statement. "Our unique year-end top 10 list is compiled based on the page views of hundreds of millions of fans globally who rely on IMDb to discover, decide what to watch, and learn more about their favorite stars," Patodia added. Bhatt, who came in second after her "Dear Zindagi" co-star Shah Rukh, thanked her fans. "I've always believed that they are the real kings and queens, and nothing is beyond them. I thank my audience for bringing me to the position that I am at. While I hope to continue entertaining them, I am filled with only love and gratitude. I also promise to keep working hard and bringing more inspiring stories and characters on screen," the actor said. Gabbi, known for her performance in web series "<keyword id="14990" type="General" weightage="80" keywordseo="jubilee" source="Orion">Jubilee</keyword>", "Charlie Chopra &amp; the Mystery of Solang Valley" as well as film "Khufiya", said she was thrilled to make her debut on the IMDb Most Popular Indian Stars list. "The fact that IMDb represents the sentiment of the global audience makes this even more special for me. From Vishal Bhardwaj's spy thriller 'Khufiya' and Vikramaditya Motwane's period drama 'Jubilee', to the heartwarming web series 'Modern Love Chennai', and as well as the Punjabi film 'Kali Jotta', I've had a busy year working across genres and languages, and it makes me happy and grateful that my fans have appreciated that," she added. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/webstories/royal-enfield-himalayan-450-to-launch-on-nov-24-everything-we-know-so-far/slidelist/105411032.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/webstories/royal-enfield-himalayan-450-to-launch-on-nov-24-everything-we-know-so-far/slidelist/105411032.cms" target="_blank">Royal Enfield set to launch the new Himalayan – Everything we know so far</a><a href="https://www.businessinsider.in/tech/apps/news/how-to-link-your-email-with-whatsapp/articleshow/105407877.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/apps/news/how-to-link-your-email-with-whatsapp/articleshow/105407877.cms" target="_blank">WhatsApp’s safety push – You can now login with your email id</a><a href="https://www.businessinsider.in/business/telecom/news/jio-strengthens-market-leadership-with-3-25-mn-new-subscribers-vis-decline-slows/articleshow/105289414.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/telecom/news/jio-strengthens-market-leadership-with-3-25-mn-new-subscribers-vis-decline-slows/articleshow/105289414.cms" target="_blank">Jio strengthens market leadership with 3.25 mn new subscribers, Vi’s decline slows</a>

Shah Rukh Khan tops IMDb's list of most popular Indian stars of 2023

<ul><li>Lay's has launched a new digital campaign to promote its thinnest range of chips - <keyword id="12975864" type="General" weightage="20" keywordseo="lays-wafer-style" source="Orion">Lay’s Wafer Style</keyword>.</li><li>The campaign has been kick-started by brand ambassador <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword>, and Bollywood actor, <keyword id="1516700" type="General" weightage="20" keywordseo="siddhant-chaturvedi" source="Orion">Siddhant Chaturvedi</keyword>.</li><li>Popular celebrities and prominent creative stars such as Shehnaaz Gill, <keyword id="83395" type="General" weightage="20" keywordseo="hina-khan" source="Orion">Hina Khan</keyword>, <keyword id="3183113" type="General" weightage="20" keywordseo="nupur-sanon" source="Orion">Nupur Sanon</keyword>, Siddharth Nigam, Avneet Kaur, <keyword id="930159" type="General" weightage="20" keywordseo="raghav-juyal" source="Orion">Raghav Juyal</keyword>, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will also be joining the campaign.</li></ul>Lay’s, has launched a digital campaign for its recently introduced thinnest range of chips - Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the Lay’s Wafer Style – a chip so thin and paper-like, that it disappears. Kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi, the actors enthrall the audience as they perform magic tricks using the flat-cut and paper thin, Lay’s Wafer Style. In the video, Alia can be seen holding the thin chip in her hand and making it magically disappear as she clicks her fingers. Towards the end, she throws #TheThinPossibleChip challenge to her fans and asks them if they can make the Lay’s Wafer Style chip disappear. Taking a cue from Alia, popular celebrities and prominent creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will be joining the campaign and captivate their fans with magic tricks done with the #PaperThinWaferThin Lay’s Wafer Style chips. Sharing her thoughts, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India remarked, “Lay’s Wafer Style is the thinnest chip from the house of Lay’s and we’ve received an overwhelming consumer response that has further encouraged to drive the messaging of the thin and light chip with #TheThinPossibleChip campaign. The digital campaign brings alive the unique attributes, especially the thinness of the chip in a fun and playful manner with celebrities and content creators performing illusions and making the Paper Thin, Wafer Thin chip disappear. With this campaign, we hope the magic of Lay’s Wafer Style continues to win hearts of many consumers across the country”. To spread the magic, Lay’s is also engaging with influencers by sending them one-of-a-kind Lay’s Wafer Style hamper which includes a stylish T-shirt and Lay’s Wafer Style packs in three special flavours - Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli. The influencers will take the audience on a magical journey as they highlight the paper-like thinness of the Lay’s Wafer Style chips through entertaining illusions and tricks. With influencers and fans ecstatically becoming a part of the campaign and trying out the magic tricks, the enjoyable campaign is being widely shared, liked and commented on internet.

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Big screen effect: Of French beards, marketing case studies & littered tourist spots

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Jon Stewart says Apple asked him not to let FTC Chair Lina Khan appear on his Apple podcast

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Jadeja, Rahul ruled out of second Test against England

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BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

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Shah Rukh Khan tops IMDb's list of most popular Indian stars of 2023

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Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips

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