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Kellogg expands its portfolio by launching more Indianised products
Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised p…
Look out Sachin and Dhoni! Saina Nehwal becomes top female sports endorser
World Number 2 in women’s singles, Nehwal, signed the two-year deal pegged at around Rs 1.5 crore, …
Tata Starbucks, Kellogg, McCain fail FSSAI test
India’s food regulator, the Food Safety and Standards Authority of India (FSSAI) has rejected produ…
Why sampling continues to be a key marketing strategy for Kellogg’s
Sampling, along with the right price architecture, has helped Kellogg's create several touch-points…
No more food and beverages ads aimed at children, here’s why
This move is planned is in line with a pledge by the Food and Beverage Alliance of India (FBAI) und…
Heinz and Kellogg’s under scrutiny after Maggi #MaggiBan
After the Maggi scare, India’s food regulator FSSAI is on the lookout for other flawed popular pack…
A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce - and provides a blueprint for how to approach it instead
To ensure that its e-commerce ambitions have support from the top, Bowerman said she established bu…
Tanya Dua
US Business Schools are throwing in scholarships galore to attract the smart Indian students
The leading B schools of the US are finding some of the best candidates in India and believe they w…
Indians to rule B-schools in the US soon
If data gathered by Economic Times through closed alumni groups, new admits, and admission consulta…
The Ads authority in India is very angry about Patanjali’s misleading advertisements
As per ASCI, Dant Kanti's ads claim that the product is "Effective Against Pyorrhoea, Swelling &…
A driverless metro train made in India will move commuters in Sydney
India just manufactured and delivered a fully-automated driverless train---but it will run in Austr…
The definitive list of 50 of India’s best Management Minds!
Among the Thinkers50 include Nirmalya Kumar, Ravi Venkatesan, Tarun Khanna, Gurcharan Das. Nirmalya…
What can ₹1 get you? 30 minutes of trailers at PVR Inox
Multiplex giant PVR Inox is trying to lure people back to the cinemas with a unique offer – watch 1…
Were Starbucks, Kellogg, McCain trying to sell substandard food products in India? Find out
The national food regulator, FSSAI, pulled up these companies for trying to seek passage of their i…
Jeff Dunn
Indian consumers might prefer to stay away from packaged food. Here is why
The calls, as mentioned in the report, are by and large about the contaminants being found in the f…
12 People Who Should Not Have Won The Nobel Peace Prize
"Like many others I wonder about the theories on the origin, nature and behaviour of the virus. I u…