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Kellogg expands its portfolio by launching more Indianised products
Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised p…
Why sampling continues to be a key marketing strategy for Kellogg’s
Sampling, along with the right price architecture, has helped Kellogg's create several touch-points…
What makes Deepika Padukone India's Wonder Woman
Coming from a sportsman’s family, she has been trained to be disciplined since childhood. Even when…
Look out Sachin and Dhoni! Saina Nehwal becomes top female sports endorser
World Number 2 in women’s singles, Nehwal, signed the two-year deal pegged at around Rs 1.5 crore, …
Shark Tank India S2’s sharks: Meet the serial investors, CAs, and IIT, IIM alumni
Shark Tank India Season 2 returned but without two of the former judges - Mamaearth co-founder Ghaz…
Heinz and Kellogg’s under scrutiny after Maggi #MaggiBan
After the Maggi scare, India’s food regulator FSSAI is on the lookout for other flawed popular pack…
US Business Schools are throwing in scholarships galore to attract the smart Indian students
The leading B schools of the US are finding some of the best candidates in India and believe they w…
Were Starbucks, Kellogg, McCain trying to sell substandard food products in India? Find out
The national food regulator, FSSAI, pulled up these companies for trying to seek passage of their i…
A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce - and provides a blueprint for how to approach it instead
To ensure that its e-commerce ambitions have support from the top, Bowerman said she established bu…
Tanya Dua
Tata Starbucks, Kellogg, McCain fail FSSAI test
India’s food regulator, the Food Safety and Standards Authority of India (FSSAI) has rejected produ…
Indians to rule B-schools in the US soon
If data gathered by Economic Times through closed alumni groups, new admits, and admission consulta…
E-commerce management platform CommerceIQ raises $60 million, looks to launch India operations by 2022
CommerceIQ, a tech platform that helps businesses make entry into e-commerce, has closed its Series…
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
A driverless metro train made in India will move commuters in Sydney
India just manufactured and delivered a fully-automated driverless train---but it will run in Austr…
Will India Become An Ivy League Destination?
Yes, India needs that transformation sooner than later as the country should keep the outflow worth…
The definitive list of 50 of India’s best Management Minds!
Among the Thinkers50 include Nirmalya Kumar, Ravi Venkatesan, Tarun Khanna, Gurcharan Das. Nirmalya…
The Ads authority in India is very angry about Patanjali’s misleading advertisements
As per ASCI, Dant Kanti's ads claim that the product is "Effective Against Pyorrhoea, Swelling &…