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<a href="http://www.businessinsider.in/searchresult.cms?query=Honda">Honda</a> Motorcycle and Scooter India Pvt. Ltd. (HMSI) today launched its final product of the year - the <keyword id="3142530" type="UNKNOWN" weightage="40" keywordseo="125cc-CB-Shine-SP">125cc CB Shine SP</keyword>. 
 The motorcycle comes with a 5 speed gear box, digital analog meter console and <keyword id="20630" type="CITY" weightage="80" keywordseo="Honda">Honda</keyword>’s Eco Technology (HET) and advanced Combi-Brake System (CBS). The new CB Shine SP will be available in 5 colors and three variants and is available at Rs.59,900 for Self-Drum-Alloy, Rs.62,400 for Self-Disc-Alloy and Rs. 64,400 for CBS (Ex-showroom, Delhi). 
 
Speaking at the launch, Mr. <a href="http://www.businessinsider.in/searchresult.cms?query=Keita+Muramatsu">Keita Muramatsu</a>, President &amp; CEO, Honda Motorcycle &amp; Scooter India Pvt. Ltd revealed that the current festive season saw the biggest festive footfalls in India. The company sold over 4.5 lacs unit in Oct 2015, it’s highest ever in a month. 
 
The company saw a 2% jump in the overall market share in the 2 wheelers market. It currently commands a hefty 46% market share in the 125cc motorcycles segment. 125cc infact holds 11.2% of the total 2 wheeler market segment. 
 
When asked about the way forward for Honda, Mr. <a href="http://www.businessinsider.in/searchresult.cms?query=Y.+S.+Guleria">Y. S. Guleria</a>, Senior Vice President – Sales &amp; Marketing, Honda Motorcycle &amp; Scooter India Pvt. Ltd said the majority of the 2 wheelers market in India is focused around the Scooter segment. The company is also running production to its maximum capacity, so new export plans are on hold right now. 
 
India is currently the 2nd largest contributor to Honda’s 300 million user-base worldwide.

Honda vrooms into 125 cc motorcycle segment with new CB
Shine SP

In a boost to Prime Minister Narendra Modi’s ‘<keyword id="6354869" type="UNKNOWN" weightage="20" keywordseo="make-in-India">Make in India</keyword>’ campaign, <keyword id="20630" type="CITY" weightage="20" keywordseo="Honda">Honda</keyword> Motorcycles and Scooters India (HMSI) is planning to launch CBR650F bike by July 2015. The bike, which has been manufactured in India, will be the two-wheeler manufacturer’s debut in the premium motorcycle segment. 
 
"We are planning to introduce CBR650F sometime in July. It will be completely assembled in our plant. It is part of the ‘Make in India’ concept promoted by the government...," said Keita Muramatsu, president and CEO, HMSI. 
 
The bike would cost about Rs 8 lakh. Muramatsu also added that HMSI will come up with seven brand new models this year. 
 Currently, HMSI manufactures <keyword id="2719592" type="UNKNOWN" weightage="20" keywordseo="CBR150cc">CBR150cc</keyword>, <keyword id="2719593" type="UNKNOWN" weightage="20" keywordseo="CBR250cc">CBR250cc</keyword>, CB Unicorn, <keyword id="1710693" type="UNKNOWN" weightage="20" keywordseo="CB-Trigger">CB Trigger</keyword>, CB Shine, Dream Yuga, Dream Neo, Activa and Deo. 
 
Talking about the sales target for 2015, Muramatsu asserted that the company aims to sell about 45 lakh units this year as against 37 lakh units sold last year. 
 
HMSI operates three plants in Haryana, Rajasthan and Karnataka, and it has a capacity of 4.60 million units. Its fourth plant, which is coming up in Gujarat, is likely to begin production in 2016.

Thumbs up to ‘Make in India’: Honda to launch India-made CBR650F bike

In order to expand its market share in India, <keyword id="108828" type="COMPANY" weightage="20" keywordseo="Honda-Motorcycle">Honda Motorcycle</keyword> &amp; Scooter is looking to roll out at least ten two-wheeler models in 2015. Presently, the company sells more than 20 motorcycle and scooter models in the country. Today, it launched CB Unicorn 160 motorcycle model. 
 "CB Unicorn 160 despatches will begin in the third week of January, so it would be our first model of 2015. During the course of next year we plan to launch over ten models," <keyword id="20630" type="CITY" weightage="20" keywordseo="Honda">Honda</keyword> Motorcycle and <keyword id="149019" type="COMPANY" weightage="20" keywordseo="Scooter-India">Scooter India</keyword> (<keyword id="121221" type="ORGANIZATION" weightage="20" keywordseo="HMSI">HMSI</keyword>) President and CEO Keita Muramatsu said. 
 
“Out of over ten product launches planned for the next year, seven would be completely new platforms while others would be upgrades of the existing models,” he added. 
 
Talking about low cost bikes in the country, Muramatsu said, "We are working on two models, a bike and a scooter, but there is no definite time frame set for the project. It is not easy to launch low cost bikes. I have learnt that in the last three years. It is not easy to go for cost reduction when more technology is needed. In the last three years the cost of production has gone up. Even our in-house cost has gone up by 15% over the last year.” 
 Talking about CB Unicorn 160, Muramatsu said that Honda is looking to strengthen its portfolio in 150-180cc segment. "This segment is the fastest growing segment in the motorcycle segment so it is important for us to be present in this style segment. We already have significant presence in the commuter segment," said HMSI Vice President (Sales &amp; Marketing) <keyword id="1790760" type="UNKNOWN" weightage="20" keywordseo="YS-Guleria">YS Guleria</keyword> said. 
 
At present, HMSI holds a market share of about 20% in the segment. 
 
Image: Indiatimes

Honda Plans To Launch At Least 10 Two-wheelers In 2015

NEW DELHI: India has become the biggest two-wheeler market in the world for Japanese major <keyword id="20630" type="CITY" weightage="80" keywordseo="Honda">Honda</keyword>, nearly three years after it decided to go solo following the split with Munjals of Hero. 
 
Sales in India have emerged as the highest for Honda across its global operations, led by a strong demand for its scooters and a slow-but-gradual pick-up in motorcycle volumes. 
 Honda's fully-owned Indian subsidiary, <keyword id="153241" type="COMPANY" weightage="80" keywordseo="Honda-Motorcycles">Honda Motorcycles</keyword> and <keyword id="149019" type="COMPANY" weightage="80" keywordseo="Scooter-India">Scooter India</keyword> (<keyword id="121221" type="ORGANIZATION" weightage="100" keywordseo="HMSI">HMSI</keyword>), emerged as the top-seller for the company in July, and followed the feat in August. The leadership assumes significance considering HMSI was at the fourth place in Honda's twowheeler pecking order just three years back with top three ranks being occupied by <keyword id="8692" type="COUNTRY" weightage="80" keywordseo="Indonesia">Indonesia</keyword>, <keyword id="13486" type="COUNTRY" weightage="80" keywordseo="Vietnam">Vietnam</keyword> and <keyword id="3739" type="COUNTRY" weightage="80" keywordseo="Thailand">Thailand</keyword>. 
 
"The high demand in India has helped us achieve an aggressive growth rate, which has taken us to the top position in Honda's two-wheeler business," Keita Muramatsu, president &amp; CEO of HMSI, told TOI. 
 
Indonesia had been the top market for Honda in two-wheelers till India displaced it in July. 
 
HMSI - the second-biggest two-wheeler maker in India behind Hero MotoCorp - sold 3.8 lakh units in July (up 33% y-oy) and 3.9 lakh units in August (26% up y-o-y). 
 
HMSI's strong run will mean the company will contribute 25% of Honda's global two-wheeler sales this fiscal against 22% in the previous fiscal. HMSI expects to sell 45 lakh units this fiscal against 37 lakh units it sold in 2013-14. 
 Muramatsu said strong performance of scooters, especially the 'Activa' model, has played a key part in fuelling the company's growth. Scooter sales have been the backbone of HMSI's operations in India and have single-handedly worked at reviving the dying segment after the exit of <keyword id="6358511" type="COMPANY" weightage="100" keywordseo="Bajaj">Bajaj</keyword> Auto. 
 
"Changing lifestyles, rising number of female riders and increased demand from semi-urban regions have led the growth in scooter sales," Muramatsu said. 
 
Y S Guleria, VP (sales &amp; marketing) of HMSI, said the company is now boosting vehicle production as well as presence in the market as it plans at least one new model every quarter. "We have an annual production capacity of around 4.6 million units. The new factory in Gujarat, which should be operational by the first quarter of 2016, will add an additional 1.2 million units to our capacity." The company, which has invested around Rs 6,200 crore, is rapidly expanding its presence in India and getting deeper into smaller towns and rural areas. 
 
Image: Zigwheels

India Largest 2-Wheeler Market For Honda In The World

Indians increasing passion for superbikes is making two-wheeler manufacturers introduce more super bikes customized to Indian road conditions and affordability. As per a news report by The Economic Times, superbike makers are working out plans to localise production so as to cut down their prices. 
 
According to the Society of Indian Automobile Manufacturers, sales of bikes with engine capacity of 500cc and above jumped nearly threefold to 9,130 units in the year ended on March 31, 2015 from 3,424 in the previous year. 
 While market leaders like American Harley-Davidson and British classic bike maker <keyword id="52525" type="COMPANY" weightage="20" keywordseo="Triumph">Triumph</keyword>, as well as Japanese Kawasaki, are already assembling several of their models at their Indian factories, others like <keyword id="72707" type="CITY" weightage="20" keywordseo="Honda-Motor">Honda Motor</keyword> and Suzuki Motorcycle, who sell a sizeable number of superbikes in India, are also working on plans to assemble highend bikes here, reads the ET news report. 
 India levies a lower rate of tax on locally assembled vehicles compared to those imported as fully-built units. Luxury cars such as <keyword id="1466848" type="UNKNOWN" weightage="20" keywordseo="Mercedes-Benz-S-Class">Mercedes-Benz S-Class</keyword> became cheaper by as much as Rs 30 lakh when its German manufacturer started assembling them in India. Recently, <keyword id="42747" type="CITY" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword>' British unit Jaguar <keyword id="44719" type="PERSON" weightage="20" keywordseo="Land-Rover">Land Rover</keyword> started assembling its Range Rover Evoque in India, which helped it cut the vehicle's price by about Rs 20 lakh to Rs 48.73 lakh. 
 "Customer needs in India are evolving. We are all set to grab the opportunity with our new product line-up," Keita Muramatsu, president and CEO of <keyword id="20630" type="CITY" weightage="20" keywordseo="Honda">Honda</keyword> Motorcycle &amp; Scooter India told the ET. The bike, "our biggest 'made in India' motorcycle", will also be exported from here, he said. Suzuki's Hayabusa, which is currently sold at Rs 15.95 lakh in Delhi before local levies and <keyword id="35450" type="COMPANY" weightage="20" keywordseo="insurance">insurance</keyword>, would be assembled at the company's Manesar plant in Haryana. 
 
(Image: India Times)

You Searched For "Keita Muramatsu" and got 5 results

Honda vrooms into 125 cc motorcycle segment with new CB Shine SP

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