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<ul><li>Zomato has launched a new campaign with actors Katrina Kaif and Hrithik Roshan.</li><li>This is Zomato’s first-ever celebrity-led campaign.</li><li>The campaign aims to convey that all consumers hold an equally special place in Zomato’s heart.</li></ul>From becoming India’s first foodtech start-up to sign up for Initial Public Offering (IPO) to a content partnership with global star Jason Derulo and Singer-Producer Tesher for Jalebi Baby, Zomato has constantly been in the news cycle in these past few months. The global food delivery platform is now taking its marketing game up a notch by launching its first-ever campaign with celebrities, Katrina Kaif and Hrithik Roshan. <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div> In first advertisement, Zomato’s delivery personnel, Partho, rings the doorbell with two boxes of food and is surprised to see Katrina Kaif as his customer. It is her birthday and he is the only one on time. She kindly requests Partho to share a piece of cake with her. He waits for a second and receives a notification on his mobile phone. Kaif comes back with her cake and realises that she is late. Zomato’s star personnel Partho has already left for his next task. The voiceover goes, “Katrina Kaif ho ya aap, apne liye har customer hai star.” The advertisement campaign aims to convey that all consumers hold an equally special place in Zomato’s heart. The actor also took to Instagram to request Zomato to 'send Partho on her next order, so that she can keep her cake handy.' The campaign has already crossed 1.6 million views on Instagram. According to ClanConnect, Katrina Kaif is the 9th most followed celebrity in India on Instagram with an engagement rate of 4.09% and 52.7 million followers, after Prime Minister Narendra Modi and Actor Akshay Kumar. She is the fifth largest female influencer in India. Zomato also launched another advertisement with Hrithik Roshan under the same campaign 'Har customer hai star.' A star-struck Zomato delivery personnel prioritises his work over taking a selfie with his favorite, Krrish. <div type="twitter" handle="iHrithik" handlename="Hrithik Roshan" image="http://pbs.twimg.com/profile_images/1166471091663122433/5ULjGFJS_normal.jpg" favoritecount="5144" retweetcount="456" status="Ordered samosa on @zomato and… koi mil gaya 😄😄#Ad https://t.co/NnLny7W7gM" createdat="1629959931000" id="1430781771323379714"></div> Whether it is Zomato’s social media banters, topical email marketing or moment marketing, Zomato has always been a step ahead in mixing itself into pop culture. With its partnership with Tesher who became a TikTok Chartbuster in 2020 and now with Katrina Kaif and Hrithik Roshan, the recently-listed Zomato is cleverly working on expanding its presence and upping its marketing game.

After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign

Exclusive Interview: Katrina Kaif on how Kay is going to stand out in the clutter and her vision for the brand

Superstar <keyword id="6354583" type="General" weightage="80" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> on Saturday shared the first poster of "<keyword id="7741791" type="General" weightage="100" keywordseo="Tiger-3" source="Orion">Tiger 3</keyword>", the fifth chapter of Yash Raj Film's spy universe. Directed by Maneesh Sharma, "Tiger 3" will see Khan and <keyword id="6354850" type="General" weightage="50" keywordseo="katrina-kaif" source="Orion">Katrina Kaif</keyword> return as spy agents - Tiger and Zoya. The movie, which follows "<keyword id="638019" type="General" weightage="50" keywordseo="ek-tha-tiger" source="Orion">Ek Tha Tiger</keyword>" (2012) and "<keyword id="3561865" type="General" weightage="50" keywordseo="tiger-zinda-hai" source="Orion">Tiger Zinda Hai</keyword>" (2017), will make its debut in theatres on Diwali in November in Hindi, Tamil and Telugu. Shah Rukh will be making a cameo appearance as Pathaan in "Tiger 3", which also stars Emraan Hashmi in a pivotal role. "Aa raha hoon! #Tiger3 on Diwali 2023. Celebrate #Tiger3 with #YRF50 only at a big screen near you. Releasing in Hindi, Tamil and Telugu. #KatrinaKaif | #ManeeshSharma | @yrf," Salman posted on X, formerly known as Twitter, along with the official poster. The 'YRF Spy Universe', conceptualised by Chopra, brings three franchises headlined by leading stars -- Salman's "Tiger" movies, Shah Rukh's "Pathaan" and Hrithik Roshan's "War" -- under one umbrella. The studio's recent blockbuster "Pathaan" marked the beginning of the cinematic universe with a cameo by Salman as Avinash Singh Rathore aka Tiger. It also had plenty of references to Hrithik's "War" character, Kabir Dhaliwal. In a press release, Aditya Chopra-led YRF said the film will be set the events of "Tiger Zinda Hai", "War" and "Pathaan".

Salman Khan unveils first poster of 'Tiger 3', confirms Diwali release

The 68th annual <keyword id="6362016" type="ENTERTAINMENT" weightage="100" keywordseo="Cannes-film-festival">Cannes Film Festival</keyword>, which starts today in the beautiful city of Cannes, France, is all set to make a lot of headlines, like it has been doing, year after year. 
 This year, the world would see not one or two but three Indian beauties walking down the red carpet of the Cannes film festival. All three divas, namely <keyword id="6366471" type="PERSON" weightage="100" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, Sonam Kapoor and Katrina Kaif would be representing the popular international cosmetic brand, L’Oreal. 
 
This would be the Cannes debut of Katrina Kaif, as Aishwarya Rai Bachchan and Sonam Kapoor have already appeared and represented the brand at the prestigious film festival. 
 
Katrina Kaif would be walking the red carpet on the first and second day of the festival, which means that she would be gracing the red carpet today and tomorrow. 
 
For Aishwarya Rai Bachchan, who completes 14 years at Cannes this year, the red carpet appearance would be towards the end of the festival, reportedly on 17th and 20th May. 
 
Sonam Kapoor, for whom this is the 5th Cannes appearance, would be showing off her elegance on 16th and 18th May. 
 
Talking of movies, there are two Indian feature films that will be screened under the Uncertain Regard section. The first one, titled Masaan has Richa Chaddha in the lead. The movie has been shot in Varanasi, is directed by Neeraj Ghaywan and co-produced by Anurag Kashyap. The second movie is Gurvinder Singh's Punjabi movie Chauthi Koot, which is a period drama set in Punjab of the 1980s. 
 
Other than this, there is a short movie to be screened, called Miyan Kal Aana, which is produced by actor Nawazuddin Siddiqui and directed by his brother Shams Siddiqui.

All that Bollywood can at ‘Cannes’

<ul><li>Parks, schools, and playgrounds have been shut all over India to prevent the spread of coronavirus. </li><li>Amar Chitra Katha Studio is offering a free one-month subscription to Tinkle and other comic apps to help battle the boredom.</li><li>Celebrities like Katrina Kaif and Shilpa Shetty are sharing workouts on social media to help burn off excess energy from being stuck at home and build up immunity.</li></ul>It’s not easy being a kid during the coronavirus outbreak. Parents, while at home, still have to work. Going off to school or hanging out with friends, on the other hand, is no more an option. To help manage the crisis, a few companies are coming to the rescue. You can kick things off by diving into the comical universe of <keyword id="1932114" type="PERSON" weightage="20" keywordseo="Kalia-the-Crow">Kalia the crow</keyword>, Shikari Sambu, and <keyword id="774990" type="PERSON" weightage="20" keywordseo="Suppandi">Suppandi</keyword>. The Amar Chitra Katha Studio — the birthplace of India’s first English-language comics — is offering a free one-month subscription to its comic apps. 
 
 
 
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 The other option for moms and dads looking to burn some calories and some of that excess energy that builds up from being stuck at home. Follow along with celebrities like Katrina Kaif and Shilpa Shetty who are sharing workout tutorials on their social media platforms to keep fit and make sure that your kids are tuckered out by the end of the day. 
	
	
	<div type="INSTAGRAMURL" thumbUrl="https://instagram.fdel1-2.fna.fbcdn.net/v/t51.2885-15/e35/p612x612/90094154_2643354695921257_119251700728265149_n.jpg?_nc_ht=instagram.fdel1-2.fna.fbcdn.net&amp;_nc_cat=1&amp;_nc_ohc=lHri1IOWG00AX_DTBCc&amp;oh=14d9358757fc5860a562e0ed1f8fbcc5&amp;oe=5E748A90" caption="#WorkoutFromHome Can't go to the gym so sharing the workout that Yas and I did at home. Stay safe and be active if u can 😊 1⃣ Squat &amp; Side Leg Lifts - 3 sets x 20 reps 2⃣ Reverse Lunge - 3 sets x 15 reps 3⃣ Situp - 3 sets x 20 reps 4⃣ Pushup - 3 sets x 15 reps (you can substitute with incline pushups or knee pushups) 5⃣ Plank to 'T' - 3 sets x 15 reps 6⃣ Mountain Climbers - 4 slow and 15 tempo x 3 sets @reebokindia #reebok" user="katrinakaif" cmsId="1584517246814"><url><![CDATA[https://www.instagram.com/p/B9zMwQJBoz_/]]></url><permalink><![CDATA[https://www.instagram.com/p/B9zMwQJBoz_/?utm_source=ig_embed&amp;amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div>



 The legacy of Tinkle In a time when the comicverse is dominated with Marvel’s Avengers and DC’s Batman chronicles, it’s easy to overlook the simpler times like <keyword id="54080" type="PERSON" weightage="20" keywordseo="Tinkle-Comics">Tinkle Comics</keyword> were the only option on the market. 
	
 
 
 <div type="image" title="tinkle2" msid="74688314" hostid="261" caption="&amp;lt;p&amp;gt;Amar Chitra Katha Studio characters&amp;lt;/p&amp;gt;"></div>







 However, the dawn of technology means that you can now dive into the Tinkle universe using your phone. For those of you who aren’t familiar with the adventures of the comic’s iconic characters, the first thing you need to know is that they’re not superheroes — but they’re not without their powers. Kalia the crow is a clever bird that roams the forest with his animal friends to bail them out of trouble. He was the first character created for the Tinkle series when the comic books launched on 14 November 1980 — Children’s Day. His power is that he can outsmart nearly anyone who crosses his path. 
	
 
 
 <div type="image" title="TINKLE5_edited" msid="74688302" hostid="261" caption="&amp;lt;p&amp;gt;Kalia the crow&amp;lt;/p&amp;gt;"></div>







 A few issues later, Suppandi was introduced in January 1983. Adapted from Chapando — a folk Tamil character — his stories have been written by countless different writers. His power is that despite different voices telling his story, his goofy essence and simpleton nature remain through every adventure. 
	

	
 
 
 <div type="image" title="tinkle1_edited" msid="74688371" hostid="261" caption="&amp;lt;p&amp;gt;Suppandi&amp;lt;/p&amp;gt;"></div>







 Shikari Shambu is different from Kalia and Suppandi. Even though he was introduced early on — 10 issues after Suppandi — Shambu was initially a cowardly, but famous, hunter. However, over the years the character gave up his hunting ways and transformed into an animal conservationist. His power is the ability to adapt and be an example of how change is possible. 
 
 
 <div type="image" title="TINKLE4_edited" msid="74688330" hostid="261" caption="&amp;lt;p&amp;gt;Shikari Shambu&amp;lt;/p&amp;gt;"></div>






 Work up a sweat While comics may work to keep kids entertained indoors, it doesn’t involve a lot of movement. Even the parks and playgrounds are shut leaving kids with no way to burn off that excess energy that was normally used during classes. Kaif claims that her 20-minute workout is a good go-to to keep endorphins up at a time when anxiety is high and it builds up immunity. The audio on the stream isn’t the best, so you should probably sync up your own playlist to make sure you and your kid stay pumped. Shetty, known for her workout videos and emphasis on yoga, has also released a work out video for those stuck in self-isolation. She encourages people to work out at least four times a week to keep up their immunity. Aside from working out and reading comics, a bunch of education apps like BYJU’S, Vedantu, Toppr and Lido Learning are offering select online courses for free. See also: <a href="https://www.businessinsider.in/advertising/brands/article/what-continues-to-make-shilpa-shetty-kundra-relevant-for-brands/articleshow/74165546.cms">What continues to make Shilpa Shetty Kundra relevant for brands</a> <a href="https://www.businessinsider.in/videos/advertising/exclusive-interview-katrina-kaif-on-how-kay-is-going-to-stand-out-in-the-clutter-and-her-vision-for-the-brand/videoshow/71722472.cms">Exclusive Interview: Katrina Kaif on how Kay is going to stand out in the clutter and her vision for the brand</a>

Tinkle, Katrina Kaif and Shilpa Shetty are pushing comics and workouts to keep coronavirus from driving people crazy

With Salman Khan’s Bharat hitting the theatres on June 5, people are rushing to theatres to see a come back of the duo Salman and Katrina Kaif. Here’s a list of movies that you may enjoy this week <div type="Slideshow" msid="69693390" hostid="261" title="Weekend Watchlist: Movies to watch this week in India" firstImageMsid="69693477" slideCount="5"></div>

Weekend Watchlist: Movies to watch this week in India

Mumbai (Maharashtra) [India], April 9 (ANI): Bollywood Superstar <keyword id="19901647" type="General" weightage="20" keywordseo="Salman-Khan" source="keywords">Salman Khan</keyword> was spotted arriving in <keyword id="19974428" type="General" weightage="20" keywordseo="Jamnagar" source="keywords">Jamnagar</keyword>, ahead of the <keyword id="19900058" type="General" weightage="20" keywordseo="birthday-bash" source="keywords">birthday bash</keyword> of <keyword id="20178842" type="General" weightage="20" keywordseo="Anant-Ambani" source="keywords">Anant Ambani</keyword>. The 'Bajrangi Bhaijaan' actor who flew in from Mumbai, was seen sporting his trademark casual look of a black round-neck t-shirt and jeans. Joining Salman were other industry celebrities, including actors Shikhar Pahariya and Meezaan Jafri. All of them were this morning spotted at the Mumbai Airport heading to Jamnagar for the 29th birthday birthday celebrations of the youngest son of industrialist Mukesh Ambon April 10. Incidentally, Jamnagar recently hosted many stars during the lavish pre-wedding festivities of Anant with <keyword id="20178843" type="General" weightage="20" keywordseo="Radhika-Merchant" source="keywords">Radhika Merchant</keyword>. Apart from celebrities from the film industry including Hollywood, the three-day festivities held last month drew in the who's who from different walks of life from across the world. The couple are reportedly set to get married in July this year. Meanwhile, on the work front, Salman was last seen in Tiger 3 co-starring Katrina Kaif and Emraan Hashmi. Helmed by Maneesh Sharma, 'Tiger 3' was released in theatres on November 12, 2023. It is now streaming on Prime Video. The film also starred Katrina Kaif and Emraan Hashmi in the lead roles. Salman is also set to join forces with AR Murugadoss and Sajid Nadiadwala for a very exciting film. Reportedly, he will be next seen in director Vishnuvardhan's upcoming film 'The Bull'. However, an official announcement of the film is still awaited. He also has 'Tiger vs Pathaan' in his kitty with superstar Shah Rukh Khan. (ANI)

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