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<ul><li>Zomato has launched a new campaign with actors Katrina Kaif and Hrithik Roshan.</li><li>This is Zomato’s first-ever celebrity-led campaign.</li><li>The campaign aims to convey that all consumers hold an equally special place in Zomato’s heart.</li></ul>From becoming India’s first foodtech start-up to sign up for Initial Public Offering (IPO) to a content partnership with global star Jason Derulo and Singer-Producer Tesher for Jalebi Baby, Zomato has constantly been in the news cycle in these past few months. The global food delivery platform is now taking its marketing game up a notch by launching its first-ever campaign with celebrities, Katrina Kaif and Hrithik Roshan. <br />              <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div><br />In first advertisement, Zomato’s delivery personnel, Partho, rings the doorbell with two boxes of food and is surprised to see Katrina Kaif as his customer. It is her birthday and he is the only one on time. She kindly requests Partho to share a piece of cake with her. He waits for a second and receives a notification on his mobile phone. Kaif comes back with her cake and realises that she is late. Zomato’s star personnel Partho has already left for his next task. <br /><br />The voiceover goes,<em> “Katrina Kaif ho ya aap, apne liye har customer hai star.” </em>The advertisement campaign aims to convey that all consumers hold an equally special place in Zomato’s heart.<br /><br />The actor also took to Instagram to request Zomato to 'send Partho on her next order, so that she can keep her cake handy.' The campaign has already crossed 1.6 million views on Instagram. <br /> <br />According to ClanConnect, Katrina Kaif is the 9th most followed celebrity in India on Instagram with an engagement rate of 4.09% and 52.7 million followers, after Prime Minister Narendra Modi and Actor Akshay Kumar. She is the fifth largest female influencer in India.<br /><br />Zomato also launched another advertisement with Hrithik Roshan under the same campaign '<em>Har customer hai star.'</em> <br /><br />A star-struck Zomato delivery personnel prioritises his work over taking a selfie with his favorite, Krrish. <br />       <div type="twitter" handle="iHrithik" handlename="Hrithik Roshan" image="http://pbs.twimg.com/profile_images/1166471091663122433/5ULjGFJS_normal.jpg" favoritecount="5144" retweetcount="456" status="Ordered samosa on @zomato and… koi mil gaya 😄😄#Ad https://t.co/NnLny7W7gM" createdat="1629959931000" id="1430781771323379714"></div><br />Whether it is Zomato’s social media banters, topical email marketing or moment marketing, Zomato has always been a step ahead in mixing itself into pop culture. With its partnership with Tesher who became a TikTok Chartbuster in 2020 and now with Katrina Kaif and Hrithik Roshan, the recently-listed Zomato is cleverly working on expanding its presence and upping its marketing game.<br />

After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign

<br /> Bollywood star <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> has joined micro-blogging site <keyword id="6354616" type="CITY" weightage="20" keywordseo="Twitter">Twitter</keyword>. While the fans of the <keyword id="6355604" type="POSITION" weightage="20" keywordseo="actress">actress</keyword> on the social media might be going gaga, you can take a deep breath as there’s no chance of leaked pictures of Katrina and Ranbir that may get leaked. Exclusively built for promotional purpose for cosmetic brand L'<keyword id="1518571" type="COMPANY" weightage="20" keywordseo="Oreal">Oreal</keyword> <keyword id="106" type="COMPANY" weightage="20" keywordseo="Paris">Paris</keyword>, of which the actress is the brand <keyword id="2722" type="POSITION" weightage="20" keywordseo="ambassador">ambassador</keyword>, the account has twitter handle of Katrina@Cannes.<br />
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As per a news report by The Economic Times, Kaif, 31, will be walking the red carpon the first day of the 12-day fest (May 13-24) as the ambassador of cosmetic brand L'Oreal Paris and also be a part of the opening ceremony. <br />
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"Such a fun day with the gorgeous Sonam Kapoor at the LOrealParisIn press conference! #CantWaitForCannes," read Katrina's first tweet. <br />
<br /> Katrina will join actresses Sonam and <keyword id="6356036" type="PERSON" weightage="20" keywordseo="aishwarya-rai-bachchan">Aishwarya Rai Bachchan</keyword>, who have represented L'Oreal Paris at Cannes on previous occasions too. <br />
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(Image: India Times)<br />

​ Katrina is on Twitter. But only to promote a brand

<ul><li>After Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conceptualised 6 months ago.</li><li>The ads were called tone-deaf and Twitterati said that Zomato hired celebrities to divert the conversation around gig workers payouts and working conditions.</li><li>Zomato also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.</li></ul>Zomato’s first-ever celebrity-led campaign has drawn mixed reactions on social media. Some declared that the campaign is creative, relatable and while a number of others said that it was released to simply control the damage caused by the controversial <keyword id="1725853" type="General" weightage="20" keywordseo="danish-sait" source="Orion">Danish Sait</keyword> video. <br /><br />Sait’s video drew flak from netizens for not depicting the realities of the profession, where he took on the roles of a Zomato delivery boy for a day in a bid to humanise the delivery personnel.<br />        <div type="Youtube" id="7zZmaO7s7oI" title="Zomato Delivery Partner for a day! Feat. Danish Sait 😍" thumbUrl="https://i.ytimg.com/vi/7zZmaO7s7oI/mqdefault.jpg"></div><br />However, Zomato has now released a statement on Twitter clarifying that the campaign featuring Katrina Kaif and Hrithik Roshan was conceptualised six months ago, ‘long before any social media chatter around gig worker payouts and working conditions.’<br /><div type="twitter" handle="zomato" handlename="zomato" image="http://pbs.twimg.com/profile_images/1100268333352525826/IkyIXuZ4_normal.png" favoritecount="450" retweetcount="50" status="The other side of the story... https://t.co/hNRj6TpK1X" createdat="1630325343000" id="1432314417954185220"></div><br />Conceptualised by <keyword id="137221" type="General" weightage="20" keywordseo="mccann-worldgroup-india" source="Orion">McCann Worldgroup India</keyword>, ‘Har Customer Hai Star’ Campaign aims to convey that all consumers hold an equally special place in Zomato’s heart. <br />        <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div><br />        <div type="Youtube" id="dXirvvVXXWA" title="Har Customer Hai Star! Ft. Hrithik Roshan" thumbUrl="https://i.ytimg.com/vi/dXirvvVXXWA/mqdefault.jpg"></div><br />The campaign, however, was called ‘tone-deaf’ and some netizens said that Zomato hired celebrities to divert the conversation around gig worker payouts and working conditions. <br /><div type="twitter" handle="Sankul333" handlename="Sankul Sonawane" image="http://pbs.twimg.com/profile_images/1383428089355522054/Vu_UwRkU_normal.jpg" favoritecount="1320" retweetcount="218" status="Instead of paying celebrities big money for ads to whitewash their horrible treatment of delivery staff, Zomato can… https://t.co/DLJl3l5bH2" createdat="1630050634000" id="1431162207811760130"></div><br /><div type="twitter" handle="PoojaPrasanna4" handlename="Pooja Prasanna" image="http://pbs.twimg.com/profile_images/1346493523541991424/p_wv_ASJ_normal.jpg" favoritecount="14674" retweetcount="2929" status="I don't want my groceries delivered in 10 or 20 minutes. I would rather that the delivery person takes his time to… https://t.co/8iMDt22DiK" createdat="1630099304000" id="1431366344197349382"></div><br /><div type="twitter" handle="peeleraja" handlename="peeleraja" image="http://pbs.twimg.com/profile_images/1429447980587753472/rrCBxmjY_normal.jpg" favoritecount="548" retweetcount="63" status="This ad is such a self own. Zomato essentially boasting of how their drivers are under pressure to deliver, rain or… https://t.co/mrXEbC3n2o" createdat="1630048563000" id="1431153522490310658"></div><br />According to Zomato’s statement, here is what the foodtech platform intended to achieve through its campaign: <br /><br /><ul><li>Make delivery partners the hero of the ad</li><li>Highlight that we should talk respectfully to delivery partners (like Hrithik and Katrina do in the ad, and very few other people do)</li><li>Raise the level of dignity associated with a delivery’s partner’s job</li><li>Demonstrate with pride which most of our delivery partners serve our customers with</li><li>Last but not least, reiterate that every customer is a star for us and no less than Hrithik or Katrina</li></ul>Zomato’s statement further addresses various concerns pointed out by Twitter users and mentions that its Net Promoter Score (NPS) has been increased from -10% to 28%. It also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.<br />

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

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<br /> If you’re one of the thousands of people running the Mumbai Marathon this Sunday, chances are you might just bump into a <keyword id="143" type="CITY" weightage="80" keywordseo="Bollywood">Bollywood</keyword> actress!<br />
<br />
Yes, that’s right.<br />
<br /> Actress <keyword id="6354850" type="PERSON" weightage="80" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> will be making her debut in the <keyword id="3208224" type="UNKNOWN" weightage="80" keywordseo="Mumbai-Standard-Chartered-Marathon">Mumbai Standard Chartered Marathon</keyword> for the first time on behalf of Swades Foundation, a charity organization run by Ronnie and Zarina Screwvala.<br />
<br />
According to Katrina, she said yes to running the dream run (6 kms) when Ronnie Screwvala asked her to run for his Foundation because she felt that it was a cause worth running for and she felt that she was fir enough to take up the challenge as her personal trainer Yasmin Karachiwala had been keeping her on her toes recently.<br />
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While we can’t help but laud Kaif on taking up the challenge, be rest assured that her intense workout schedule will make you want to ditch the couch and head out to the gym-<br />
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<br />
According to Katrina’s trainer Yasmin Karachiwala, she spends atleast two hours at the gym everyday preparing for the run and as a part of her marathon training schedule the actress has included ATS (Altitude Training System) to her cardio workouts to build stamina and endurance. “ATS gives you a feeling of training in the mountain up to 15,000 feet above sea level, as it boosts oxygen carrying red blood cells,” she added.<br />
 <br /> Complementing that is <keyword id="41982" type="PERSON" weightage="80" keywordseo="Pilates">Pilates</keyword>, which helps the boy balance after the imbalance caused by running. Pilates has also improved the actress’s efficiency and gives her a better form while running.<br />
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Apart from this, Katrina is also following an extremely healthy food plan that she strictly adheres to. Her breakfast comprises oats and nuts. Lunch is fish and veggies, while dinner is eggs and soup. She is allowed to snack on fruits, nuts, and some healthy vegan protein snacks between meals.<br />
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Karachiwala has ensured that her diet has been tweaked to guarantee that her glycogen levels are up and improve her speed, energy and alertness.<br />
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Image credit: Yasmin Karachiwala<br />
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Katrina Kaif is running this year’s Mumbai Marathon
and her gruelling fitness schedule will make you want to go to the gym!

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Getty Images</span></p><p class="caption">New Orleans, Louisiana after Hurricane Katrina, August 2005 (bottom); Houston, Texas after Hurricane Harvey, August 2017 (top).</p></div><p></p></div></div>August 29 marks the 12th anniversary of when Hurricane Katrina pummeled New Orleans in 2005. Now<span> </span><a href="http://www.businessinsider.com/category/hurricane-harvey">Hurricane Harvey</a><span> is </span><a href="http://www.businessinsider.com/tropical-storm-harvey-hurricane-updates-map-texas-where-landfall-damage-2017-8">advancing through</a><span> Louisiana, </span></p><p>Katrina, one of five of the deadliest storms in United States history, killed <span>over 1,800 people as flood walls and levees failed. The hurricane started over the Bahamas on August 23. It then headed westward toward Mississippi, Florida, the Gulf of Mexico, and southeast Louisiana.</span></p><p>Over a decade later, Katrina has cost the country at least $100 billion, making it <a href="http://www.nhc.noaa.gov/pdf/nws-nhc-6.pdf">the most expensive natural disaster ever</a> in the US. <a href="http://www.businessinsider.com/category/harvey-2017">Harvey</a> is also expected to cause millions in damages.</p><p>On the anniversary, President Donald Trump <a href="http://www.businessinsider.com/donald-trump-hurricane-harvey-texas-visit-2017-8">will also visit</a> <span>Corpus Christi and Austin, Texas</span> to assess the ongoing damage from Harvey. The now-tropical storm is <a href="http://www.businessinsider.com/ap-houston-evokes-painful-memories-of-katrina-2017-8">evoking images</a> of Katrina for many who are <a href="http://abcnews.go.com/US/louisiana-begins-evacuations-harvey-12-year-anniversary-hurricane/story?id=49485519">now evacuating</a> and <a href="http://www.cnn.com/2017/08/28/us/harvey-houston-texas-louisiana/index.html">waiting to be rescued</a> in Louisiana and Texas.</p><p>Here's what we know so far about the similarities and differences between the two disasters.</p>

How the devastation of Hurricane Harvey compares with Hurricane Katrina

<p>Sen. <keyword id="335940" type="PERSON" weightage="60" keywordseo="David-Vitter">David Vitter</keyword>, a Republican from Louisiana, blasted Senate Majority Leader <keyword id="73064" type="PERSON" weightage="60" keywordseo="Harry-Reid">Harry Reid</keyword> and called him an "idiot" for comparing the scopes of Hurricanes Sandy and Katrina on the Senate floor last week.</p>
<p><span>"Sadly, Harry Reid has again revealed himself to be an idiot, this time gravely insulting Gulf Coast residents," Vitter said in a statement. "Both Katrina and Sandy were horribly destructive storms that caused real human misery. And by most any measure, Katrina was our worst natural disaster in history."</span></p>
<p><span><table class="image-container" width="200"><tr><td><div class="image"></div><p class="source">Twitter/@DavidVitter</p></td></tr></table><br /></span></p>
<p>On the Senate floor last Friday, <a href="http://www.ralstonflash.com/blog/reidism-alert-katrina-nothing-comparison-sandy#.UOsEJonjnN8" target="_blank">Reid said the aftermath of Hurricane Katrina was "nothing in comparison"</a> to that of <keyword id="1428132" type="UNKNOWN" weightage="60" keywordseo="Hurricane-Sandy">Hurricane Sandy</keyword>. He urged the Senate to pass a $9.7 billion bill to expand funding of the National Flood Insurance Program. The Senate passed the bill, and President Barack Obama signed it into law Sunday.</p>
<p><span>Here are Reid's relevant comments:</span></p>
<p style="padding-left: 30px;">I really do believe it is important that I have the record reflect the reason we have gotten as far as we have on Sandy is because of the senior Senator from New York. It is too bad that it has taken so long. When we had that devastation from Katrina, we were there within days taking care of Mississippi, Alabama, and especially Louisiana—within days. We are now past 2 months with the people of New York and New Jersey.</p>
<p style="padding-left: 30px;"><strong>The people of New Orleans and that area, they were hurt but nothing in comparison to what happened to the people in New York and New Jersey.</strong> Almost 1 million people have lost their homes; 1 million people lost their homes. That is homes, that is not people in those homes. So I think it is just unfortunate that we do not have the relief for New York and New Jersey and the rest already. It has to be done. We have to meet the needs of the American people when an act of God occurs.</p>
<p><strong>UPDATE (3:05 p.m.): </strong>Reid has apologized for the remarks, saying in a statement he "simply misspoke."</p>
<p>Here's the full statement:</p>
<p style="padding-left: 30px;"><span>"In my recent comments criticizing House Republicans for threatening to betray <keyword id="1575" type="ORGANIZATION" weightage="60" keywordseo="Congress">Congress</keyword>' tradition of providing aid to disaster victims in a timely fashion regardless of region, I simply misspoke. I am proud to have been an advocate for disaster victims in the face of Republican foot-dragging, from Hurricane Katrina to Hurricane Sandy, from fires in the west to tornadoes in the Midwest. I have worked hard with Senator Landrieu to ensure that the people of the Gulf Coast have the resources they need to fully recover, and I will continue to advocate on their behalf until the region is fully recovered."</span></p>

Republican Senator Calls Harry Reid An 'Idiot' For Saying Hurricane Sandy Was Worse Than Katrina - Reid Apologizes

<p><span><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="http://pictures.reuters.com/">Carlos Barria/Reuters</a></span></p><p class="caption">The devastation from the storm was unimaginable, and many believe the government response was inadequate.</p></div><p></p></div></div>Ten years ago this week, Hurricane Katrina made landfall on the Gulf Coast and forever changed the landscape and its people.</span></p><p><span>Considered <a href="http://www.nhc.noaa.gov/pdf/nws-nhc-6.pdf">the costliest natural disaster in US history</a> and the deadliest hurricane to hit the nation since 1928, Hurricane Katrina's storm surge inundated the city of New Orleans, Louisiana and killed over 1,500 people as flood walls broke and levees failed. </span></p><p><span>Reuters photographer Carlos Barria documented the immediate aftermath of the hurricane a decade ago, and decided to return to the places he found. </span></p><p><span>Using photographs shot in 2005, Barria contrasts the devastation then with the city now as it grapples with the aftereffects of Katrina even ten years later. </span></p><p><span>See the haunting images of New Orleans' desolation and its slow renewal below, with caption info by Reuters.  </span></p>

A photographer returned to New Orleans a decade after Hurricane Katrina to see what's changed

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Youtube/NOLA.com/TropicalTidbits</span></p><p class="caption">A composite image of New Orleans Times-Picayune reporter Mark Schleifstein, and a visualisation of Hurricane Florence.</p></div><p></p></div></div></p><ul class="summary-list"><li><span>Mark Schliefstein won a Pulitzer for his work covering Hurricane Katrina, and he knows a lot about natural disasters. </span></li><li><span>He warned people on Tuesday refusing to leave their homes: "write your Social Security number on your arm, so officials can identify your body."</span></li><li><span>He also said to keep an axe in your attic, likely so people can break out through their own roof if the waters rise too high.</span></li><li><a href="https://www.businessinsider.com/hurricane-florence-isaac-helene-space-pictures-2018-9">Hurricane Florence</a><span> </span>is predicted to make<span> </span><a href="https://www.businessinsider.com/where-will-hurricane-florence-hit-predicted-landfall-2018-9">landfall</a><span> </span>on North Carolina's coast late Thursday night or early Friday morning. <span></span></li></ul><p>A veteran reporter who covered Hurricane Katrina in 2005 gave a dark warning on Tuesday to people refusing to evacuate ahead of Hurricane Florence:<span> "write your Social Security number on your arm, so officials can identify your body."</span><span></span></p><p><span><a href="http://connect.nola.com/user/mschleif/posts.html">Mark Schleifstein</a> has been reporting on hurricanes and severe weather for New Orleans newspaper The Times-Picayune since 1984, and was part of a team who won a Pulitzer prize for their Katrina coverage. </span></p><p><span><a href="https://www.businessinsider.com/hurricane-florence-brings-winds-risk-of-floods-to-us-east-coast-2018-9">Hurricane Florence</a> is expected to make landfall somewhere on North Carolina's coast late on Thursday night or early on Friday morning, <a href="https://www.nhc.noaa.gov/refresh/graphics_at1+shtml/090119.shtml?key_messages#contents">according to the National Hurricane Center</a> (NHC). Evacuations have been ordered in South Carolina, North Carolina, and Virginia.</span></p><p><span>Officials say the biggest danger is from a storm surge and heavy rain, which <a href="https://www.businessinsider.com/hurricane-florence-brings-winds-risk-of-floods-to-us-east-coast-2018-9">could cause flood waters as high as 13 feet</a>.</span></p><p><span>Schliefstein said that those who will not follow orders to leave best "keep an axe in their attic."</span></p><p><span>Schleifstein's <a href="https://twitter.com/MSchleifstein/status/1039644653765709824">full message,</a> posted on Twitter, said: </span></p><p><span>More than a million people on the east coast have been given mandatory evacuation orders by the government. But not everyone is listening.</span></p><p><span><a href="https://www.cbsnews.com/news/hurricane-florence-evacuations-as-category-4-storm-takes-aim-at-carolinas-some-refuse-to-leave/">CBS News interviewed one man staying behind,</a> who said: </span>"We have two generators, plenty of gasoline, everything's filled up. If I need more gas, I'll just take it out of my vehicle."</p><p><span>Schleifstein's advice on Tuesday to those residents who won't leave their homes is informed by his articles on <a href="http://uk.businessinsider.com/hurricane-harvey-katrina-comparison-2017-8">the category-five Hurricane Katrina in 2005</a>.</span></p><p><span>As part of that he covered the 1,836 deaths from the hurricane, many of which were from flooding.</span></p><p><span>In <a href="https://www2.gwu.edu/~magazine/archive/2010_fall/feature_pdf/feature2_fall2010.pdf">an article for George Washington University's magazine, GW</a>, he wrote that his own home was hit by a 12-foot storm surge. He said: "</span><span>Our home was inundated by 12 feet of water, or, as my wife explains to new acquaintances, 'We had two feet of water…on the second floor.'"</span></p><p><span>The official death toll for Katrina was 1,836, many of whom were killed by flood waters.</span></p><p><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>REUTERS/Robert Galbraith/Files</span></p><p class="caption">A man climbs onto the roof of a van to escape flood waters in 2005's Hurricane Katrina.</p></div><p></p></div></div></span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/what-is-cbd-oil-how-made-marijuana-cannabis-plant-health-2018-8">What is CBD oil and how did it become a $1 billion industry?</a></h3>        <div>                    </div>    </div>

A veteran reporter who covered Hurricane Katrina has a grim warning for anyone in Hurricane Florence's path who doesn't evacuate

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>When Hurricane Katrina battered the US Gulf Coast&#xa0;and Bahamas&#xa0;in 2005, it killed <a href="https://fivethirtyeight.com/features/we-still-dont-know-how-many-people-died-because-of-katrina/">over 1,800&#xa0;people</a>, damaged&#xa0;<a href="https://www.nytimes.com/2017/08/28/us/hurricane-katrina-harvey.html?mcubz=0">275,000 homes</a>, <span>cost the country <a href="http://www.nhc.noaa.gov/pdf/nws-nhc-6.pdf">at least $100 billion</a>, and plunged <a href="http://www.ncdc.noaa.gov/oa/reports/tech-report-200501z.pdf">80% of New Orleans</a> underwater.</span><p>Now, 12 years later, <a href="http://www.businessinsider.com/category/hurricane-irma">Hurricane Irma</a> will likely&#xa0;descend on the US Virgin Islands, Puerto Rico, and the Dominican Republic, among other locations.&#xa0;<span>The National Hurricane Center&#xa0;has issued <a href="http://www.businessinsider.com/hurricane-irma-strength-category-forecast-updates-2017-9">warnings</a> for these areas, where Irma&#xa0;could strike as early as Wednesday morning.</span></p><p><span>While predictions of Irma's scale are still ongoing, <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwih5LT33I7WAhUF_4MKHbsMBGQQFggmMAA&amp;url=http%3A%2F%2Fwww.noaa.gov%2F&amp;usg=AFQjCNHhu20zk4L6PnTELeuAaR7d1chRFw">the National Oceanic and Atmospheric Administration (NOAA)</a> has detected that the storm&#xa0;is sustaining winds of <a href="http://www.businessinsider.com/hurricane-irma-strength-category-forecast-updates-2017-9">185 mph.</a>&#xa0;</span></p><p><span>As meteorologist Eric Holthaus just noted on Twitter, that's <a href="http://news.nationalgeographic.com/news/2005/09/0914_050914_katrina_timeline_2.html">10 mph above</a> the wind speed level Katrina packed at its peak.&#xa0;</span></p><p><span>Katrina, one of five of the deadliest storms in United States history, started over the Bahamas on August 23. A Category 3 storm, it&#xa0;then headed westward toward Mississippi, Florida, the Gulf of Mexico, and southeast Louisiana.</span></p><p><span>As of Tuesday morning, Irma&#xa0;is a Category 5 storm and <a href="https://www.theverge.com/2017/9/5/16254858/hurricane-irma-category-5-forecasts">one of the strongest ever recorded</a> in the Atlantic Ocean. Our current category system rates hurricanes based on wind speed, and does not account for rain or storm surge&#xa0;levels. Even a Category 1 or 2 hurricane can prove catastrophic if it produces enough rain and downpours on a city that did not <a href="http://www.businessinsider.com/hurricane-harvey-why-houston-flooded-2017-8">adequately prepare</a> for severe&#xa0;flooding.</span></p><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-to-do-burpee-correctly-2017-8">How to do a burpee - the total-body exercise that will keep you fit for life</a></h3>        <div>                    </div>    </div>

Hurricane Irma is now stronger than Katrina was at its peak

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Photograph courtesy of The Historic New Orleans Collection</span></p></div><p></p></div></div>Hurricane Katrina hit New Orleans ten years ago this week. </p><p>Photographer David Spielman - who's called New Orleans home for four decades - documented the storm and its aftermath. </p><p>His work has been turned into the new book, <a href="http://www.amazon.com/The-Katrina-Decade-Images-Altered/dp/0917860683">"The Katrina Decade: Images of an Altered City."</a> </p><p>The pictures, as you'll see from the below excerpt, are haunting.</p><p> </p>

You Searched For "Katrina" and got 10 results

After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign

Karuna Sharma

Katrina is on Twitter. But only to promote a brand

BI India Bureau

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

Karuna Sharma

Katrina Kaif is running this year’s Mumbai Marathon and her gruelling fitness schedule will make you want to go to the gym!

Poulomi Das

How the devastation of Hurricane Harvey compares with Hurricane Katrina

Leanna Garfield

Republican Senator Calls Harry Reid An 'Idiot' For Saying Hurricane Sandy Was Worse Than Katrina - Reid Apologizes

Brett LoGiurato

A photographer returned to New Orleans a decade after Hurricane Katrina to see what's changed

Hollis Johnson

A veteran reporter who covered Hurricane Katrina has a grim warning for anyone in Hurricane Florence's path who doesn't evacuate

Bill Bostock,Bill Bostock

Hurricane Irma is now stronger than Katrina was at its peak

Leanna Garfield

A New Orleans photographer spent 10 years shooting haunting images of the city after Katrina

Drake Baer

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You Searched For "Katrina" and got 10 results

After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign

Karuna Sharma

​ Katrina is on Twitter. But only to promote a brand

BI India Bureau

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

Karuna Sharma

Katrina Kaif is running this year’s Mumbai Marathon and her gruelling fitness schedule will make you want to go to the gym!

Poulomi Das

How the devastation of Hurricane Harvey compares with Hurricane Katrina

Leanna Garfield

Republican Senator Calls Harry Reid An 'Idiot' For Saying Hurricane Sandy Was Worse Than Katrina - Reid Apologizes

Brett LoGiurato

A photographer returned to New Orleans a decade after Hurricane Katrina to see what's changed

Hollis Johnson

A veteran reporter who covered Hurricane Katrina has a grim warning for anyone in Hurricane Florence's path who doesn't evacuate

Bill Bostock,Bill Bostock

Hurricane Irma is now stronger than Katrina was at its peak

Leanna Garfield

A New Orleans photographer spent 10 years shooting haunting images of the city after Katrina

Drake Baer

Popular Keywords

Buying Guides

Katrina is on Twitter. But only to promote a brand