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<ul><li>The weekend collection of <keyword id="46636" type="ENTERTAINMENT" weightage="20" keywordseo="Pati-Patni-Aur-Woh">Pati Patni Aur Woh</keyword> starring Kartik Aryan, Bhumi Pednekar and Ananya Pandey is pegged at ₹34 crore. </li><li>Panipat starring Sanjay Dutt, Arjun Kapoor and Kriti Sanon registered a slow start. </li><li>Panipat’s total box office collection is almost the half of Pati Patni Aur Woh. </li></ul>Pati Patni Aur Woh starring Kartik Aryan, Bhumi Pednekar and Ananya Pandey had a good weekend. The rom-com earned nearly ₹9 crore on its first day, and its weekend collections are pegged at ₹34 crore. If the film continues to hold on to its audience on Monday, it will be a hit, <a href="https://boxofficeindia.com/report-details.php?articleid=5690">reported Box Office India. </a> <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7617" retweetcount="410" status="#KartikAaryan versus #KartikAaryan... *Day 1* biz... 2019: #PatiPatniAurWoh ₹ 9.10 cr 2019: #LukaChuppi ₹ 8.01 cr 2… https://t.co/xnxpNCqoQz" createdat="1575699184000" id="1203195702026940417"></div>
 Pati Patni Aur Woh is Kartik Aryan’s best opening day ever. Luka Chuppi’s first day collections stood ₹8 crore whereas that of Pyaar ka Punchnama 2 and Sonu Ke Titu Ki Sweety were at ₹6 crore. Both these movies went on to be superhits that established him in the industry. He is one of the busiest actors today and bagged the sequels of two hit franchises — Love Aaj Kal 2 and Bhool Bhulaiya 2. Pati Patni Aur Woh itself is a remake of BR Chopra’s 1978 film where Abhinav Chintu Tyagi struggles to balance his married life and an affair. Last week, Ashutosh Gowariker’s magnum opus Panipat starring Sanjay Dutt, Arjun Kapoor and Kriti Sanon-- also released. The movie which depicts the third battle of Panipat in 1761 however registered a slow start. It made ₹4 crore on its opening day and ₹5.78 crore on the second and its total weekend collections were at ₹18 crore. Panipat’s total box office collection is almost the half of Pati Patni Aur Woh. Panipat narrates the story of Marathas and Ahmad Shah Abdali — the ruler of Afghanistan. Rajasthan Tourism Minister Vishvendra Singh <a href="https://www.google.com/search?q=Ban+on+panipat&amp;rlz=1C1GCEU_enIN864IN864&amp;oq=Ban+on+panipat&amp;aqs=chrome..69i57j69i60.2386j0j7&amp;sourceid=chrome&amp;ie=UTF-8">demanded ban on</a> the movie as it portrays Bharatpur king Maharaja Surajmal in an unseemly manner.

Pati Patni, Woh aur paisa — the Kartik Aryan starrer earns twice as much as Arjun Kapoor’s Panipat

<ul><li>The <keyword id="8730685" type="UNKNOWN" weightage="20" keywordseo="Duff-Phelps-celebrity-brand-valuation-report">Duff &amp; Phelps’ celebrity brand valuation report</keyword> reveals the new faces that bagged the most number of brand endorsements in 2019. </li><li>The list includes national award winner <keyword id="2618061" type="PERSON" weightage="20" keywordseo="Vicky-Kaushal">Vicky Kaushal</keyword> and recent entrants like Tara Sutaria, who is the celebrity brand ambassador of the global makeup brand <keyword id="2140856" type="PERSON" weightage="20" keywordseo="Bobbi-Brown-Cosmetics">Bobbi Brown Cosmetics</keyword> and <keyword id="3273962" type="PERSON" weightage="20" keywordseo="Janhvi-Kapoor">Janhvi Kapoor</keyword> — signed by Reliance Retail. </li><li> <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword>, Kartik Aaryan and Tiger Shroff featured in more than 10 endorsements last year. </li><li>The shift in focus from established celebrities to new faces across the advertising and media industry over the past year explains the theme “New is Gold”.</li></ul>The world of <keyword id="145279" type="PERSON" weightage="20" keywordseo="Celebrity-endorsements">celebrity endorsements</keyword> in ringing in the new and how. Ayushmann Khurrana, <keyword id="2214479" type="PERSON" weightage="20" keywordseo="Karthik-Aaryan">Karthik Aaryan</keyword> and Vicky Kaushal - won over 10 brand endorsement deals each, last year. Other new-age actors like debutante Tara Sutaria and Jahnavi Kapoor also bagged more endorsements than movies in 2019. The actor who took the cake however was Ayushmann Khurrana who not only made it to number 10 on the list by <a href="https://www.duffandphelps.in/-/media/assets/pdfs/publications/valuation/celebrity-brand-valuation-report-2019.ashx">Duff &amp; Phelps’ celebrity brand valuation report</a>, also endorses a whopping 17 brands. With three hits last year with movies that are based on offbeat stories and smaller budgets — he is called Bollywood's Mr Return on Investment. Looks like brands are rushing in to invest him in too. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Celebrity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Endorsements </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ayushmann Khurrana </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kartik Aryan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tiger Shroff </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disha Patani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kriti Sanon </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rajkummar Rao </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taapsee Pannu </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vicky Kaushal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 </td></tr></tbody></table> “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Aviral Jain, managing director of Duff &amp; Phelps. A few new age celebrities like Tara Sutaria bagged global deals. The actress who is two films old is now the brand ambassador of the global makeup brand Bobbi Brown Cosmetics. Janhvi Kapoor however is now a part of India’s top company — Reliance Retail. Kartik Aaryan, Tiger Shroff bag over 10 deals Actors who saw the most hits last year - like Kartik Aaryan and Tiger Shroff - bagged over 10 endorsements last year. In total, Aaryan who delivered three consecutive hits which made more than Rs 100 crore - now endorses 16 brands. He will soon hit the screens again with his feature in the sequel of Love AajKal. Tiger Shroff who was a part of last year’s top grosser War, too has 16 endorsements in his kitty. Actress Disha Patani who is a rage on Instagram has 15 endorsements. Kriti Sanon and <keyword id="699893" type="PERSON" weightage="20" keywordseo="Taapsee-Pannu">Taapsee Pannu</keyword> won 11 deals last year. Rajkummar Rao did not have a successful run last year. But he too has 13 endorsements in his kitty including Maggi. “Their strong millennial connection landed them multiple endorsement deals,” the report concluded. The shift in focus from established celebrities to new faces across the advertising and media industry over the past year explains the theme “New is Gold”. Indian cricket team captain Virat Kohli is recognised as the most valued celebrity for the third year in a row. “National award winner Ayushmann Khurrana, dancing wizard Tiger Shroff and hitman Rohit Sharma grabbed 10th, 17th and 20th spots, respectively. The overall brand value of the top 20 celebrities in 2019 is estimated at USD 1.1 billion, an increase of 25% from last year,” the report said. See also: <a href="https://www.businessinsider.in/advertising/brands/article/virat-kohli-continues-to-be-the-most-valuable-celebrity-with-a-brand-value-of-237-5-million/articleshow/73954865.cms">Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff &amp; Phelps Study</a> <a href="https://www.businessinsider.in/thelife/personalities/news/check-out-top-10-personalities-name-in-2019-google-search/articleshow/72470520.cms">Vicky Kaushal, Rishabh Pant, and Abhinandan Varthaman among the top 10 personalities that Indians googled this year</a> <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms">Youtuber Bhuvam Bam is having a wonderful year - from World Economic Forum to Forbes India's 30 under 30 list</a>

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

New Delhi, Actors <keyword id="19896580" type="General" weightage="20" keywordseo="ranbir-kapoor" source="keywords">Ranbir Kapoor</keyword> and Alia Bhatt walked away top acting honours at the 69th <keyword id="20182352" type="General" weightage="20" keywordseo="filmfare" source="keywords">Filmfare</keyword> Awards for their roles in "Animal" and "Rocky Aur Rani Kii Prem Kahaani" while Vidhu Vinod Chopra's "" won the Black Lady for best film and director. The 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism was held in GIFT City, Gujarat. The festival concluded on Sunday with an awards ceremony that was hosted by Karan Johar, Ayushmann Khurrana and Maneish Paul. Bhatt's co-star <keyword id="19978371" type="General" weightage="20" keywordseo="shabana-azmi" source="keywords">Shabana Azmi</keyword> in "Rocky Aur Rani Kii Prem Kahaani" won best supporting actress award but film's lead star Ranveer Singh lost the trophy to <keyword id="19909122" type="General" weightage="20" keywordseo="ranbir" source="keywords">Ranbir</keyword> Kapoor. The Karan Johar-directed film also won the trophy for best dialogues as well as best choreography for "What Jhumka?". <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword>, who was also nominated in the best actor category, won a best supporting actor trophy for Shah Rukh Khan-starrer "Dunki". Despite delivering three biggest hits of the year in "Pathaan", "Jawan" and "Dunki", SRK was missing from the winners list despite securing a nomination in the best actor and film categories. "Jawan", however, won Filmfare for best VFX and action. "Animal", one of the most controversial but successful films of the year, not only won Ranbir a best actor trophy but bagged trophies for best music album, background score and best playback singer to Bhupinder Babbal for "Arjan Valley". "12th Fail" star Vikrant Massey won best actor (critics) Filmfare. The film also won in the screenplay and editing categories. Best actress (critics) trophy was shared by Rani Mukerji ('Mrs Chatterjee Vs Norway') and Shefali Shah ('Three of Us'). "Three of Us" director Avinash Arun Dhaware won the trophy for the film's cinematography. Manoj Bajpayee-starrer "Joram" won best film (critics) award as well as best story recognition for Amit Rai and Devashish Makhija. Amitabh Bhattacharya's "Tere Vaaste" from "Zara Hatke Zara Bachke" won best lyrics while Shilpa Rao was recognised as the best female playback singer for "Besharam Rang" from "Pathaan". Kaushal's film "Sam Bahadur" won Filmfare for best production design and costume design. Best debut director went to Tarun Dudeja for "Dhak Dhak" and best debut actor male to Aditya Rawal for Hansal Mehta-directed "Faraaz". Alizeh Agnihotri won the trophy for best female debut for "Farrey" at the awards show where filmmaker David Dhawan was honoured with the lifetime achievement award. The gala night also saw the presence of celebrities such as Kareena Kapoor, Aparshakti Khurana, Karishma Tanna, Kartik Aryan. Ranbir, Sara Ali Khan and Kareena also performed at the event.

Ranbir Kapoor, Alia Bhatt bag best actor trophies at Filmfare; 12th Fail is the best film

<ul><li>Sara Ali Khan and <keyword id="2104801" type="PERSON" weightage="20" keywordseo="Kartik-Aaryan">Kartik Aaryan</keyword> starrer <keyword id="45608" type="PERSON" weightage="20" keywordseo="Love-Aaj-Kal">Love Aaj Kal</keyword> failed to woo audiences in metro cities. So far it earned ₹25.95 crore. </li><li>Love Aaj Kal 2 collected ₹12 crore on the day of release. It saw 40% decline in its collection on day two taking the total Saturday collections to ₹8 crore. On Sunday, it earned ₹6 crore. </li><li>Considering that Sara was trolled for her performance and the reviews were tepid, experts believe the film may make a business of only ₹40 crore overall. </li></ul> Sara Ali Khan might be facing the toughest battle ever that a starkid would ever have to face. Her movie Love Aaj Kal 2 is a sequel to her father Saif Ali Khan’s superhit and so far, it looks like it may not match up. It earned ₹25.95 crore for the first weekend which is ₹2 crore lower than what the original earned in its first weekend - 11 years back. Even when it is not an apples to oranges comparison, the sequel starring <keyword id="2214479" type="PERSON" weightage="20" keywordseo="Karthik-Aaryan">Karthik Aaryan</keyword> and Randeep Huda, did not live up. While Sara might not be able to replicate her father’s success of the past, her movie did much better than Saif Ali Khan’s latest release - Jawaani Janeman which earned ₹27.15 crores crore on the first weekend. <div type="twitter" handle="SumitkadeI" handlename="Sumit kadel" image="http://pbs.twimg.com/profile_images/1210453973435478017/o_RGPLA__normal.jpg" favoritecount="209" retweetcount="28" status="#LoveAajkal Friday- ₹ 12.10 cr Saturday- ₹ 7 cr Sunday- ₹ 6.85 cr First weekend- ₹ 25.95 cr nett. Film lifetime… https://t.co/jrruZKQxCj" createdat="1581905726000" id="1229227825187577856"></div>

 The prospects of Love Aaj Kal 2 are not too good, either. Considering that Sara was trolled for her performance and the reviews were tepid, experts believe the film may make a business of only ₹40 crore overall. Moreso, its collections are falling by the day. Love Aaj Kal 2 collected ₹12 crore on the day of release. It saw 40% decline in its collection on day two taking the total Saturday collections to ₹8 crore. On Sunday, it earned ₹6 crore. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="6616" retweetcount="316" status="#LoveAajKal dips on Day 2... Shocking part is, the decline has come at metros/multiplexes, which is its target audi… https://t.co/hkGEWooM23" createdat="1581830022000" id="1228910301510131712"></div>

 “The film could face a bloodbath over the weekdays considering this weekend trend and its just about how bad it will be as the film has no chance of survival. It goes without saying the buyers will lose huge amounts of money,” <a href="https://www.boxofficeindia.com/report-details.php?articleid=5927">reported Box office India</a>. Love Aajkal explores how the concept of love changed between 1990 and 2020. It has two love stories — one set in Udaipur in the early 1990s and the other in modern day Delhi. It also features <keyword id="16675" type="PERSON" weightage="20" keywordseo="Randeep-Hooda">Randeep Hooda</keyword> and debutante <keyword id="2007295" type="PERSON" weightage="20" keywordseo="Arushi-Sharma">Arushi Sharma</keyword> in key roles. Karthik Aryan and Sara Ali Khan became the talk of the town ever since Khan revealed that she had a crush on Aryan on Koffee with Karan. Considering their chemistry, <keyword id="8787954" type="PERSON" weightage="20" keywordseo="sumit-kadel">Sumit Kadel</keyword> believed that the film may earn between ₹38 crore and ₹42 crore on its first weekend. Moreover, it could have stayed strong a<a href="https://www.businesstoday.in/trending/box-office/love-aaj-kal-box-office-prediction-sara-ali-khan-kartik-aryan-romantic-saga-may-see-grand-opening/story/396160.html">nd made a business of ₹100 crore in its first week.</a> But both the critics and the public trolled the film on Twitter. Kadel said the film was a “cinematic catastrophe.” A lot of people have slammed Director Imitiaz Ali for telling the "#LoveAajKal packs a solid total on Day 1... Got a boost due to #ValentinesDay2020... Metros are excellent, contribute to the big total... Tier-2 cities and mass belt ordinary/low... Will it collect in double digits on Day 2 and 3, is the big question... Fri ? 12.40 cr. #India biz," trade analyst <keyword id="107593" type="PERSON" weightage="20" keywordseo="Taran-Adarsh">Taran Adarsh</keyword> tweeted. In the meanwhile, Tanhaji which was released on January 10 is going strong at the box office <a href="https://www.businesstoday.in/trending/box-office/tanhaji-box-office-collection-ajay-devgn-film-earns-rs-270-crore-so-far/story/396296.html">and has collected ₹270 crore overall. </a> SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/weekend-collection-report-of-ajay-devgns-tanhaji-and-deepika-padukone-chhapaak-movie/articleshow/73222694.cms">Ajay Devgn’s Tanhaji moves the masses while Chhapaak fails to make a splash</a>

Sara Ali Khan’s Love Aajkal fails to replicate the original magic — even with a V-Day boost

<ul><li><keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword> last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others. </li><li>We speak to <keyword id="281495" type="PERSON" weightage="20" keywordseo="Ali-Hussein">Ali Hussein</keyword>, CEO, Eros Now who walks us through his roadmap for bringing 50 million paid subscribers onto the platform within the next 2 years and his key areas of focus for 2021.</li></ul>Roughly a month after announcing it had added roughly 6.9 million net new paid subscriber additions over the past six months (as of September 30, 2020), Ali Hussein, CEO, Eros Now said that the platform has set its sights on touching 50 million paid users from the current 36.2 million in the next 18-24 months. Last week, the platform also announced its content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others. Additionally, Eros Now will debut 30 new Quickies and 10 new short films. To understand the platform’s growth strategy and its larger plans for the upcoming year, we caught up with Hussein who gave us a sneak peek into all the Eros Now is up to. Thought behind Eros Now’s 2021 content slate Eros Now which is the over-the-top platform of motion picture production and distribution company Eros International already has a rich repository of films under its banner thereby giving Eros Now a strong content library. With the lockdown, more and more people opened up to experimenting with different digital content platforms and Eros Now, which also on-boarded around 6.9 million paid subscribers during the lockdown months now want to ensure their users get something extra on their platform. “Our strategy is actually quite simple, we will roughly look at one movie premiere every week and we will also look at 1-2 big budget originals. India is a diverse country and its difficult to predict what people like to watch. Hence, we will offer a combination of content like originals that will drive the younger audiences who have the propensity to pay a subscription price, leading to more episodic behavior. We will also have movie premieres of theatrical scale that will create a deeper penetration both among regional and mass audiences.” The platform has also launched a campaign - #KahaaniHarRangKi, based on insights derived from Eros Now’s proprietary user data, and is customized to satisfy the demand of Eros Now’s target audience in the Indian and global diaspora. The promo features <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword> and Kartik Aaryan and has already created a buzz on social media. Factors that gave a boost to Eros Now The lockdown has led to a behavioural change where consumers no longer mind spending on content that they like. However, there is a lot of clutter in the OTT space with many global players spending big bucks on both content and promotions. So what are the factors that have helped Eros Now woo consumers and bring them to their platform? “When new content was not being launched on television, people started sampling content on different platforms. People realized that Eros Now had a rich collection of movies including Badlapur, Tanu Weds Manu, Bajirao Mastani etc and then suddenly people started watching movies sequentially. So films is one of the core areas where we differentiate ourselves because the rest of the ecosystem is a combination of maybe Hollywood and some Indian originals. But the largest slate of films is only available on Eros Now. So a lot of people broke the inertia and went through the learning curve of understanding how to use the platforms. Secondly, we kept launching a lot of packaging. We resurfaced some of the older catalog with interesting mash-ups. It was more about remarketing to our customers in terms of the depth of the catalog and that enabled discovery. We also did a few shows which were completely shot during the lockdown and those did well too,” explained Hussein. Eros Now had also removed the paywall in the initial days of the lockdown which also helped introduce a lot of new users to the platform, he added. Apart from providing varied content, Eros Now has also been strengthening its technology side to ensure that consumers get the best experience, which is also ensuring long-term stickiness. Eros Now’s expansion plans The platform has been steadily building its global presence and is already available in the US, UK and Canada through Apple TV Channels. It is also available in China and the Middle East and Southeast Asia. “We've been spending a lot of time and resource in aggregating international audiences and that will continue to be a significant trend for us as a brand,” he shared. He also added that owning to the popularity of Indian content in markets like the Middle East or Southeast Asia, the next step is looking at how we get more local. “Our aim would not be to take our learnings and data sciences to maybe develop more crossover or hybrid programming for these markets and become more local. That will be a big theme for us in 2021, getting into 2022,” he said. On what his overarching focus is going to be for the upcoming year, to take Eros Now to the next level, Hussein said, “One clear area of focus for us is going to be technology, because that's a clear differentiator of how we operate and distinguish ourselves in the ecosystem. Secondly, we will keep focusing on our content. Along with the announcement of our content slate for 2021, we will also have a few more announcements for the first half of 2021, when we will talk about our studio slate. Also, due to our merger with <keyword id="10417540" type="COMPANY" weightage="20" keywordseo="stx-filmworks">STX Filmworks</keyword>, we will be bringing a fairly interesting strategy on English programming on Eros Now, which is a first for us. So content and experiences for customers in India will be a big part of 2021. And our final focus area will be international expansion.” While not revealing the whole story, he also shared that the platform might soon expand to Africa.

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality

<ul><li>Prime Minister Narendra Modi's thanked Alia Bhatt, Aayushman Khurana, Madhuri Dixit, Tata Group, Coal India and others for their contribution to <keyword id="8972802" type="UNKNOWN" weightage="20" keywordseo="pm-cares">PM CARES</keyword>.</li><li>Prime Minister Narendra Modi's mother Heeraben Modi donates ₹25,000 from her personal savings to PM CARES Fund</li><li>Around 2,56,000 employees from India's largest bank, State Bank of India (<keyword id="13222" type="CITY" weightage="20" keywordseo="SBI">SBI</keyword>) have decided to pledge their salary to Prime Minister’s Citizen Assistance and Relief in Emergency Situations (PM-CARES) Fund. The total sum amounts to ₹100 crore.</li><li>The Indian Farmers Fertiliser Cooperative Limited (IFFCO) has decided to donate ₹25 crore.</li><li>The National Agricultural Coorperative Markering Federation (NAFED) had donated ₹5 crore.</li><li>Jindal Steel and Power (JSP) made a contribution of ₹25 crore.</li></ul>Prime Minister thanked Alia Bhatt, Aayushman Khurana, Madhuri Dixit, Karan Johar and others from the film fraternity is a tweet for their support towards the newly-formed Prime Minister’s Citizen Assistance and Relief in Emergency Situations (PM-CARES) Fund. 
	<div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1134082549041393672/QbihPzrL_normal.png" favoritecount="13613" retweetcount="1904" status="Every effort counts, every contribution matters. I thank leading film personalities @MadhuriDixit, @bhumipednekar,… https://t.co/F7vuQhM66c" createdat="1585674560000" id="1245035461761892352"></div>



 He also threw a shout out to government-owned enterprises like Coal India, the Ministry of External Affairs and the Wives Welfare Association for showing leadership and compassion during the Coronavirus outbreak and their collective contributions to the fund. 
	<div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1134082549041393672/QbihPzrL_normal.png" favoritecount="8771" retweetcount="1449" status="Rising to the occasion for a healthier India, showing leadership and compassion. Thank you @IRSAssociation,… https://t.co/aNAtCljd5h" createdat="1585674521000" id="1245035300323094528"></div>



 Modi also acknowledged Tata Group's contribution of ₹500 crore and thanked Ratan Tata for his gesture. 
	<div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1134082549041393672/QbihPzrL_normal.png" favoritecount="14410" retweetcount="2658" status="Admirable commitment to service and national development shown by the Tata Group. I welcome their gesture of contri… https://t.co/aOGpLbO9Z4" createdat="1585674828000" id="1245036586548359168"></div>



 List of everyone who donated to PM CARES Fund Modi's mother, Heeraben Modi, who is currently 95 years old, donated ₹25,000 from her personal savings to PM CARES. In an interview, Modi once said that Heeraben was the pillar in his life and has played a crucial part in his success. <div type="image" title="baimodi_edited" msid="74915240" hostid="261" caption="&amp;lt;p&amp;gt;Prime Minister Narendra Modi&amp;#39;s mother Hiraba donates ₹25,000 from her personal savings to PM CARES Fund&amp;lt;/p&amp;gt;"></div>

 The Dalai Lama also announced that he's announced that he will donating to PM CARES through the Dalai Lama Trust, although he did not disclose the amount. "As a token of my sympathy and support, I am making a donation from Dalia Lama Trust to the PM CARES Fund set up to provide relief during crises such as this," he said. Employees from India's largest bank, the State Bank of India (SBI) have also pledged to donate two days' salary to the PM-CARES Fund. The collective effort from around 2,56,000 employees with amount to ₹100 crore. The Indian Farmers Fertiliser Cooperative Limited (IFFCO) is donating ₹25 crore to PM-CARES as well as conducting ground donation drivers in villages across the country. In Delhi, the National Agricultural Cooperative Market Federation of India (NAFED) wrote out a cheque of ₹5 crore to the fund. India's richest man <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> is also in the mix having pleded ₹500 crore ($66.4 million) to PM-CARES through his company, <keyword id="6355199" type="ORGANIZATION" weightage="20" keywordseo="reliance-industries">Reliance Industries</keyword>. In comparison, Ambani's net worth is a whopping $39.9 billion. According to the company, this money will go towards sponsoring 5 million free meals over the next 10 days. PM cares donations by celebrities Actor Anushka Sharma and Cricketer <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> pledged their support earlier today, March 30 to help "ease the pain of fellow citizens." 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="AnushkaSharma" handlename="Anushka Sharma" image="http://pbs.twimg.com/profile_images/1195210447172952064/oZyMahy-_normal.jpg" favoritecount="23321" retweetcount="1616" status="Virat and I are pledging our support towards PM-CARES Fund &amp; the Chief Minister's Relief Fund (Maharashtra). Our he… https://t.co/CU9SVN2Jda" createdat="1585546272000" id="1244497382684819458"></div>































 Actor Kartik Aryan also took to Twitter to announce that he is pledging ₹1 crore in fight against Coronavirus in India. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="TheAaryanKartik" handlename="Kartik Aaryan" image="http://pbs.twimg.com/profile_images/1192821355013644290/R0duNRKC_normal.jpg" favoritecount="20197" retweetcount="4005" status="It is the absolute need of the hour to rise together as a Nation. Whatever I am, whatever money I’ve earned, is onl… https://t.co/w0U6rgk9Fd" createdat="1585546614000" id="1244498818600558595"></div>































 T-Series Bhushan Kumar announced that the company has pledged ₹11 crore to the PM-CARES Fund on March 29. Kabir Singh producer Murad Khetani also stepped forward to pledge ₹25 lakh to the PM-CARES Fund and another ₹25 lakh to the Maharashtra Relief Fund. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="itsBhushanKumar" handlename="Bhushan Kumar" image="http://pbs.twimg.com/profile_images/1225348487979552773/z5jQsEiP_normal.jpg" favoritecount="13220" retweetcount="3026" status="Today, we are all at a really crucial stage &amp; it’s extremely important to do all we can to help. I, along with my e… https://t.co/8Is8pjyQnD" createdat="1585460086000" id="1244135893834682369"></div>





































 <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, known for his blockbuster hits like Kesari, Pad Man, and Hera Pheri, pledged to donated ₹25 crore from his savings to the newly formed Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (<a href="https://www.businessinsider.in/india/news/narendra-modi-announces-new-fund-pmcares-for-people-to-donate-towards-govt-fight-against-coronavirus/articleshow/74863818.cms">PM-CARES</a>). 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="mrsfunnybones" handlename="Twinkle Khanna" image="http://pbs.twimg.com/profile_images/896049725241081857/8VCRlpsy_normal.jpg" favoritecount="77162" retweetcount="15535" status="The man makes me proud. When I asked him if he was sure as it was such a massive amount and we needed to liquidate… https://t.co/5u2aD72fd9" createdat="1585399438000" id="1243881516855447554"></div>









































 Actor Sonam Kapoor followed a more subtle approach by lauding the initaitive and confirming that she will be be making a donation. However, did not disclose the amount. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="sonamakapoor" handlename="Sonam K Ahuja" image="http://pbs.twimg.com/profile_images/1145948449193566208/SvvELvMl_normal.jpg" favoritecount="1646" retweetcount="84" status="This is an excellent initiative. And I will be donating. 🙏🏽🇮🇳 https://t.co/xpLAzalhgg" createdat="1585453373000" id="1244107734754025474"></div>



































 Others like Priyanka Chopra and husband Nick Jonas, Sara Ali Khan, R Madhavan and Katrina Kaif followed the same approach. PM CARES donations by singers Punjabi singer Guru Randhawa announced a ₹20 lakh pledge and asked people to “help each other” during these trying times. His contemporary Diljit Dosangh, also pledged to donate ₹20 lakh. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="GuruOfficial" handlename="Guru Randhawa" image="http://pbs.twimg.com/profile_images/1239256783408906240/iMVG7uJ3_normal.jpg" favoritecount="3936" retweetcount="961" status="I pledge to contribute Rs 20 lacs from my savings to @narendramodi sir’s PM-CARES Fund. Let’s help each other 🙏🏻 I… https://t.co/n7J308xt7d" createdat="1585402078000" id="1243892590467936256"></div>
















 PM CARES donations from sportsmen From the sporting arena, Indian cricketer Suresh Raina is donating ₹52 lakh but only ₹31 lakh is going towards the PM-CARES fund. The other ₹21 lakh is going to Raina’s home state, Uttar Pradesh, towards the chief minister’s Disaster Relief Fund. "That's a brilliant fifty," Modi responded to Raina's contribution. Soon after, the Board of Control for Cricket in India (BCCI) also pledged ₹51 crore to the fund. 
	
	
	
	
	
	
	
	<div type="twitter" handle="ImRaina" handlename="Suresh Raina🇮🇳" image="http://pbs.twimg.com/profile_images/1227208077415288832/dQloczSs_normal.jpg" favoritecount="74231" retweetcount="14567" status="It’s time we all do our bit to help defeat #COVID19. I’m pledging ₹52 lakh for the fight against #Corona (₹31 lakh… https://t.co/UCOQ5EFiRI" createdat="1585397402000" id="1243872976883376130"></div>
















 
























 Pledge campaigns for donations to PM CARES Organisations like PhonePe and Motiwal Oswal are also doing their part during this time of crisis. The online payments platform PhonePe has launched a ₹100 crore pledge campaign in which they will add ₹10 to everyone’s donation. "This will inspire and enable a number number of Indian to donate to PM-CARES," according to Modi. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="PhonePe_" handlename="PhonePe" image="http://pbs.twimg.com/profile_images/1228394203421372416/4X3QZazb_normal.jpg" favoritecount="261" retweetcount="102" status="Join our #100CrorePledge &amp; donate to the PMCARES FUND using contactless UPI payments. Remember no contribution is t… https://t.co/b6Z4yD3rMh" createdat="1585405072000" id="1243905146087542785"></div>









































 Paytm, the online payment platform led by Vijay Shekhar Sharma, followed suit with its own ₹500 crore pledge. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="vijayshekhar" handlename="Stay Home, Stay Safe" image="http://pbs.twimg.com/profile_images/813598012173754368/MnHjJnCv_normal.jpg" favoritecount="18358" retweetcount="3731" status="We at @Paytm are aiming ₹500 crore towards PM CARES Fund. Not just when you donate on Paytm, we will add up to ₹1… https://t.co/vPXt3hlqAO" createdat="1585412377000" id="1243935786338115584"></div>





































 Indian companies donate to PM CARES Banking magnate Uday Kotak announced that he will be donating ₹25 crore out of his own saving and another ₹25 crore on behalf of Kotak Mahindra Bank. "It's time to protect lives and livelihood," he said. 
	
	
	
	
	
	
	
	<div type="twitter" handle="udaykotak" handlename="Uday Kotak" image="http://pbs.twimg.com/profile_images/532114039342505984/y0x0ooJy_normal.jpeg" favoritecount="6454" retweetcount="1199" status="It is time to protect Lives and Livelihood. Jab Jaan hai to Jahaan hai. https://t.co/AhKb1Yr8n1" createdat="1585468385000" id="1244170700589395968"></div>
















 L&amp;T, the Mumbai-based multinational, also announced a donation of ₹150 crore in addition to setting aside ₹500 crore to support its 1,60,000 contract workers. Pradeep and Pankaj Rathod from the Cello Group, known for its glassware, bottles and tiffin-ware, donated ₹3.5 crore to the fund. "Such support from the world of commerce and industry is extremely valuable," said Modi. The online stock trading platform, Motilal Oswal, is donating ₹5 crore to the PM-CARES Fund. According to Oswal, “Health is wealth.” Jindals' JSW Group, led by Sajjan Jindal, contibuted over ₹100 crore to the national Coronavirus fund to help in the relief efforts. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="MrMotilalOswal" handlename="Motilal Oswal" image="http://pbs.twimg.com/profile_images/1124698615153340418/_rnyIAMp_normal.jpg" favoritecount="1430" retweetcount="321" status="At this time when all of us need to help our fellow Indians in whatever way we can, @MotilalOswalLtd pledges to con… https://t.co/AehKZpINC6" createdat="1585403586000" id="1243898914681393157"></div>









































 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="ParthJindal11" handlename="Parth Jindal" image="http://pbs.twimg.com/profile_images/531456067004542976/gW2LzOKD_normal.jpeg" favoritecount="4382" retweetcount="1093" status="Chairman of the @TheJSWGroup and chairperson of @JSWFoundation Papa @sajjanjindal and Ma @SangitaSJindal have dec… https://t.co/8JFTWpUs5E" createdat="1585463852000" id="1244151689713778689"></div>





































 The ayurvedic consumer goods company Patanjali, founded by Baba Ramdev, has given ₹25 crore to the PM CARES Fund and set up five quarantine centers for those who have testing positive for Coronavirus. Indian tech giant Infosys, will be donating ₹100 crore through the Infosys Foundation, the company's arm for philanthropic efforts. Branches of government doing their part National Highways Authority of India (NHAI) officials are putting up one day's salary towards PM CARES. Coal India Limited (CIL) has pledged ₹220 crore and NLC India has promised ₹25 crore. All of Indian Railway's employees have pledged one day's salary to the newly-formed Prime Minister’s Citizen Assistance and Relief in Emergency Situations (PM-CARES) Fund, according to union minister Piyush Goyal. Collectively, the contribution will amount to ₹151 crore from Indian Railways Ministry. Similarly all of the employees of the Airport Authority of India (AAI) collectively raised ₹20 crore to do their part during the crisis. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="AAI_Official" handlename="Airports Authority of India" image="http://pbs.twimg.com/profile_images/877857676109033472/JvXlewA7_normal.jpg" favoritecount="1345" retweetcount="391" status="#AAI employees raised ₹20 cr as an initial contribution to the #PMCARES Funds to fight the menace of #COVID19. Coll… https://t.co/WytKLioEsX" createdat="1585463322000" id="1244149467294486533"></div>





































 Indian President Ram Nath Kovind has also pledged one month of his salary towards the fund that will help fight the Coroanvirus pandemic in India. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="rashtrapatibhvn" handlename="President of India" image="http://pbs.twimg.com/profile_images/921303478684790784/FLIFCZxh_normal.jpg" favoritecount="9652" retweetcount="1341" status="President Ram Nath Kovind pledges to donate one-month salary to PM-CARES Fund to help the nation tide over the cris… https://t.co/EH8czooIw7" createdat="1585462054000" id="1244144145914003458"></div>




































 The Indian Administrative Services (IAS) Association is contributing ₹21 lakh and has encouraged its members to donate a day’s salary as well. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="IASassociation" handlename="IAS Association" image="http://pbs.twimg.com/profile_images/1070320942784557056/LsgH95pr_normal.jpg" favoritecount="3322" retweetcount="839" status="@IASassociation decides to contribute Rs. 21 lakhs to the PM-CARES Fund as its initial contribution to combat COVI… https://t.co/GLjNRfMpYw" createdat="1585395546000" id="1243865190803750912"></div>









































 Members of other branches of the government like the Central Reserve Police Force (CRPF) are also donating one to two day’s salary in the fight against Coronavirus in India. Officials from the Central Bureau of Investigation (CBI) have also pledged one-day's salary to PM-CARES. 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="iamkash_kr" handlename="Kashyap Kadagattur 🇮🇳" image="http://pbs.twimg.com/profile_images/1166388395318247424/PPqGxPF4_normal.jpg" favoritecount="141" retweetcount="29" status="We in CRPF contributed our one day's salary to PM Relief Fund. Some of us contributed two day's salary as we felt w… https://t.co/veZ0nYlprM" createdat="1585400917000" id="1243887720067297281"></div>









































 Central Board of Indirect Taxes and Customs (CIBC) has pledged to donate ₹8 crore, and the Sports Authority of India has promised ₹76 lakh. See also: <a href="https://www.businessinsider.in/india/news/narendra-modi-announces-new-fund-pmcares-for-people-to-donate-towards-govt-fight-against-coronavirus/articleshow/74863818.cms">Narendra Modi announces new fund for people to donate towards govt fight against coronavirus</a> <a href="https://www.businessinsider.in/india/news/ratan-tata-donates-500-crore-for-covid-19-for-testing-kits-and-protective-gear-for-health-workers/articleshow/74862906.cms">Ratan Tata donates ₹500 crore for Covid-19 for testing kits and protective gear for health workers</a> <a href="https://www.businessinsider.in/business/startups/news/zomato-collects-1-5-crore-in-17-hours-to-feed-daily-wagers-who-are-out-of-work/articleshow/74806506.cms">Zomato collects ₹1.5 crore in 17 hours to feed daily wagers who are out of work</a>

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