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<ul><li><keyword id="6385848" type="General" weightage="20" keywordseo="coca-cola-india" source="Orion">Coca-Cola India</keyword>’s packaged drinking water brand <keyword id="366367" type="General" weightage="100" keywordseo="kinley" source="Orion">Kinley</keyword> has launched a new campaign featuring MS Dhoni.</li><li>Titled ‘Boond Boond Mein Vishwas’, aims to instill a feeling of ‘trust’ amongst its audiences and spread the message of 'A little trust goes a long way'.</li></ul>Kinley, Coca-Cola India’s packaged drinking water brand, has unveiled its ‘Boond Boond Mein Vishwas’ campaign featuring Indian cricketer <keyword id="10138" type="General" weightage="20" keywordseo="mahendra-singh-dhoni" source="Orion">Mahendra Singh Dhoni</keyword>. The brand truly believes in the value of trust and purity and has stood the test of time in India by being one of the most loved brands by consumers for decades. It is one of the strongest products in Coca-Cola India’s local portfolio. <div type="Youtube" id="NTbOinXhX5Q" title="Kinley - Boond Boond Mein Vishwaas." thumbUrl="https://i.ytimg.com/vi/NTbOinXhX5Q/mqdefault.jpg"></div> With this new campaign, Kinley aims to instill a feeling of ‘trust’ amongst its audiences and spread the message of “A little trust goes a long way”. The TVC showcases MS Dhoni’s arduous professional journey and gleams light on all those who instilled their confidence in him and unconditionally supported him through his journey. Dhoni, himself is a testimony of trust for Indian cricket fans for over 15 years. Kinley is manufactured by a combination of meticulous scientific research with the latest technology to provide quality and purity in every drop to its customers. Commenting on the new campaign <keyword id="7436055" type="General" weightage="20" keywordseo="Karthik-Subramanian" source="Orion">Karthik Subramanian</keyword>, Director, Marketing, Hydration Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Trust has and will remain an everlasting human value. Kinley seeks to emphasize the beauty and power of this emotion and how it is central to the progress we all make in our own life. Place your trust in someone and watch them soar to new heights. This value has been the foundation of the Kinley brand for over two decades through our product and actions, and this piece of communication reiterates the commitment of Kinley and The Coca-Cola Company to upholding this value.” Mahendra Singh Dhoni, former captain of the Indian national cricket team and star of the new Kinley campaign, said, “Kinley is a brand symbolic of trust. For decades, it has refreshed its consumers with the most trusted water in India. I am honored to be a part of the brand’s new campaign, which I hope will strike a chord with the audiences and touch their hearts for its purity and integrity.” Describing the journey of the campaign, <keyword id="13127379" type="General" weightage="20" keywordseo="sainath-sarban" source="Orion">Sainath Sarban</keyword>, Partner - Simple Studios said “We knew we had to find a POV that would seamlessly align Kinley’s brand attribute of ‘Trust’ with M.S. Dhoni’s trustworthy personality. We chose a humble and honest approach with M.S. Dhoni acknowledging that he is indeed ‘a product of constant trust’. We worked towards translating this thought into an inspiring cinematic creative piece and feel we have succeeded in finding the perfect balance between Kinley- the brand and MS Dhoni-the celebrity.” Kinley continues to stand by its promise of providing the finest quality hydration to its consumers. The water goes through a rigorous and intensive process of purification before it reaches its consumers. This purification process involves ten exhaustive steps to meet the most stringent quality standards. The new campaign by the brand will be seen going on-air across prominent electronic channels in India, complemented by digital promotion efforts.

Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way

<ul><li><keyword id="10135370" type="General" weightage="100" keywordseo="elevation-capital" source="Orion">Elevation Capital</keyword>, Jungle Ventures, <keyword id="4346570" type="General" weightage="80" keywordseo="venture-highway" source="Orion">Venture Highway</keyword>, and over 25 angel investors, advisors, founders, and CXOs of marquee technology companies have participated in this round. </li><li><keyword id="6593858" type="General" weightage="80" keywordseo="drivetrain" source="Orion">Drivetrain</keyword> will use the funds to accelerate product development and expand its go-to-market team. </li><li>The company was founded in 2021 by <keyword id="236003" type="General" weightage="80" keywordseo="alok-goel" source="Orion">Alok Goel</keyword>, Tarkeshwar Thakur and <keyword id="15297285" type="General" weightage="80" keywordseo="saurav-bhagat" source="Orion">Saurav Bhagat</keyword>.</li></ul>Drivetrain AI Incorporated, a financial modelling platform on Wednesday said it raised $15 million in a fresh funding round. Apart from Elevation Capital, Jungle Ventures, and Venture Highway, over 25 angel investors, advisors, founders, and CXOs of marquee technology companies have participated in this round. Investors Akshay Kothari from software Notion; Khadim Batti and Amit Sharma of SaaS platform Whatfix; Krish Subramanian and Karthik Srinivasan from revenue management company Chargebee; Kushal Nahata of delivery platform FarEye and Niranjan Sivan from software firm Freshworks also participated in the round. The startup that helps businesses scale and achieve their targets predictably, was founded in 2021 by Alok <keyword id="6394938" type="General" weightage="80" keywordseo="goel" source="Orion">Goel</keyword>, Tarkeshwar Thakur and Saurav Bhagat. “Drivetrain is like Google Maps for business growth. It helps build plans, informs you whether you’re on track, and simplifies course-correction. Many leaders manage their business plans and multimillion-dollar budgets on spreadsheets that are cumbersome and error-prone. Gauging your business health in real-time and applying course corrections is impossible on spreadsheets," said Goel, co-founder and CEO of Drivetrain. Drivetrain’s platform helps finance teams build integrated plans, budgets and forecasts, track their progress against targets, and identify bottlenecks to growth. The platform integrates with over 200 common business tools such as Salesforce, Netsuite, Quickbooks, Workday, and Looker. It will use the funds to accelerate product development and expand its go-to-market team, the company said. The platform also offers features like tracking real-time budget versus actuals, modelling what-if scenarios, and root cause analysis, to name a few. “Today, finance teams spend up to four weeks every quarter tracking key business metrics and generating reports for their stakeholders. You can’t make decisions on such stale data,” said Deepak Gaur, Partner at Elevation Capital. Elevation Capital has been investing in India since 2002 deploying almost $2 billion of capital in over 150 companies. “We have struggled to put together Excel sheets for portfolio companies to predict revenue growth, structure the go-to-market plan, and understand levers that would affect revenue and margin growth. Spreadsheets and existing tools fail to do this in real-time,” said Priya Mohan, Partner at Venture Highway. Venture Highway is an early-stage investment fund that partners with next-generation technology entrepreneurs building from India. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indians-to-benefit-as-canada-aims-to-grant-citizenship-to-300000-people-in-2022-23/articleshow/94956352.cms">Indians to benefit as Canada aims to grant citizenship to 300,000 people in 2022-23</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/heres-what-it-takes-to-make-a-trillion-dollar-company/articleshow/94940917.cms">Here’s what it takes to make a trillion-dollar company</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/meet-new-bcci-president-roger-binny-former-indian-bowler-and-team-member-of-the-1983-world-cup-winning-team/slidelist/94939202.cms">Meet new BCCI president Roger Binny - Railway guard’s son and member of World Cup-winning team</a>

A startup that calls itself ‘Google Maps for business growth’ raises $15 million from Elevation Capital and others

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Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way

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A startup that calls itself ‘Google Maps for business growth’ raises $15 million from Elevation Capital and others

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