You Searched For "Karthik Srinivasan" and got 19 results
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Has the latest Swiggy controversy reminded brands that it is okay to have a political opinion?
Lessons brands can learn from Swiggy’s latest controversy
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened
Karthik Srinivasan writes why this is a very sad state of affairs and other such ads that were trol…
Decoding ‘Brand India’
Ahead of our Independence Day, we speak to experts about all that Brand India stands for today
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …
Lessons that Indian leaders can draw from CrossFit CEO’s indecent remarks on social media
We reached out to experts to understand the lessons one can learn from this incident.
As top smartphone CEOs engage in a public banter, expert thinks it could affect the brand's image negatively
While Cola wars and burger rivalries are quite common, a recent example that caught our attention w…
RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
We spoke to industry experts and the brand to find out the answer.
Eros Now deletes its posts sexualising Navratri and apologises for offending internet users
The streaming platform created a furore on social media for its cringe-worthy posts
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Should brands put their advertising on hold to give consumers space during the second wave of COVID…
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?
How can HUL undo the damage caused by Sebamed’s advertising campaign?
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
The re-discovery led to a slew of tweets and Whatsapp forwards
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Here is what makes Ayushmann Khurrana influential in the brandverse.
Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?
The only thing that has changed this time is that they got rid of the shade card.
From Amul’s 2D girl to Dunzo’s 3D Harri and Dunya, here's how mascots have evolved over the years and what they stand for today
Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…
What continues to make Shilpa Shetty Kundra relevant for brands
Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty.
What went wrong with Uber Eats?
Here is what experts think could have been done to avoid the platform’s downfall