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You Searched For "Karthik Srinivasan" and got 19 results


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6 mins read

Experts share their favourite Diwali campaigns from 2020

Here is a listicle compiling the best ads of this year

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5 mins read

Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened

Karthik Srinivasan writes why this is a very sad state of affairs and other such ads that were trol…

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8 mins read

Decoding ‘Brand India’

Ahead of our Independence Day, we speak to experts about all that Brand India stands for today

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6 mins read

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?

We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …

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7 mins read

Lessons that Indian leaders can draw from CrossFit CEO’s indecent remarks on social media

We reached out to experts to understand the lessons one can learn from this incident.

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3 mins read

As top smartphone CEOs engage in a public banter, expert thinks it could affect the brand's image negatively

While Cola wars and burger rivalries are quite common, a recent example that caught our attention w…

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1 min read

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

The streaming platform created a furore on social media for its cringe-worthy posts

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6 mins read

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?

Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…

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8 mins read

Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

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5 mins read

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

IPL 2020 sponsorship crossed the ₹500 crore mark last season

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8 mins read

Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?

How can HUL undo the damage caused by Sebamed’s advertising campaign?

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7 mins read

Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?

The only thing that has changed this time is that they got rid of the shade card.

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5 mins read

From Amul’s 2D girl to Dunzo’s 3D Harri and Dunya, here's how mascots have evolved over the years and what they stand for today

Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…

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7 mins read

What continues to make Shilpa Shetty Kundra relevant for brands

Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty.

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6 mins read

What went wrong with Uber Eats?

Here is what experts think could have been done to avoid the platform’s downfall