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Quick Service Restaurants in India are growing bullish in India. Thanks to disposable income in urban cities and a penchant for trying out new food, people are flocking to QSRs and helping them grow. With KFC, Five Star Chicken already in place, it’s time for US-based restaurant chain Genuine <keyword id="4773822" type="UNKNOWN" weightage="20" keywordseo="broaster-chicken">Broaster Chicken</keyword> to flap its wings. Founded in 1953, Genuine Broaster Chicken is known for serving pressure fried chicken. It will also offer dishes such as Jong-Lee burger, Happy Fried Chicken and Palangtod. The brand has tied up with food and beverage franchise management company Yellow Tie Hospitality to enter India and is planning to invest Rs 20 crore in the next two years. With stores in Mumbai, <keyword id="45327" type="CITY" weightage="20" keywordseo="Raipur">Raipur</keyword>, Surat , <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>, Hyderabad , Patna and Lucknow already operational, the company is planning to expand in Delhi and <keyword id="3239955" type="UNKNOWN" weightage="20" keywordseo="Benagluru">Benagluru</keyword> as well. Of late we have seen a lot of US food chains coming here, right from Carl’s Jr to <keyword id="33542" type="COMPANY" weightage="20" keywordseo="Burger-King">Burger King</keyword> and thriving well. Business Insider caught up an exclusive chat with <keyword id="3895541" type="UNKNOWN" weightage="20" keywordseo="Karan-Tanna">Karan Tanna</keyword>, Founder and CEO, Yellow Tie Hospitality to understand the dynamics of food business brought from USA. Does US brands partner with wealthy investors or good operator? Indian market is a different market and relatively difficult owing to lot of region specific requirements, varied spending powers across demography and very customised food habits of Indians. Now American companies have become very careful on whom they partner with. American companies prefer partnering with a good operator rather than a wealthy investor, which was the case before a couple of decades. American companies want to partner with companies that can bring in their local intellect and capabilities to customise the model keeping the brand philosophy intact. If you have a proven track record and reflect with vision of American brand, they are very open to partner. Nobody would like to miss the growing Indian market. How to invite an established US brand to India? Once we start talking to a global brand, we need to share details on our company's background and financial worthiness and bandwidth to get the brand. The next step is to understand the proposed strategy to grow that brand in India followed by a proposed financial model and a roll out plan. Once both, us and the global company are on same platform on strategy and business plan, it is a good time to discuss commercials. After negotiations and signing, it is very important for us to go to the current stores in global market and do hands on training for a few weeks to understand brand better and strategise the roll out for India market. This leads to foundation to start looking for premise for flagship store. Do you follow the same business model as in USA? The business model of Franchise is more or less the same. We have territory partners for various territories and sub franchises under them. As a master <keyword id="1975982" type="UNKNOWN" weightage="20" keywordseo="Franchsie">Franchsie</keyword> we play the role of "brand" for them and help with back end capabilities like menu engineering , supply chain , marketing and training. The roles are very clearly defined with appropriate investment and returns finances. The model is almost the same with certain customisation relating to Indian market scenario. 
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Karan Tanna (Linkedin) Does the US brand value make the job easier in India? Well there is no doubt that it gives a good initial traction due to aspirational value as well as its popularity in global markets. Due to shrinking world, it has become easier to communicate with guests about its global presence. At the same time, guests come with certain expectations and if the brand in India doesn't perform well, it might backfire. What kind of investments do you need to bring an USA food chain to India? Depending on the value of brand in global markets, investment could range between Rs 2 crore to Rs 25 crore. it also depends on the format of store and roll out strategy of every brand. It's very specific for each brand. How do you plan to expand in a competitive Indian market? We plan to get such brands that are a category creator or leader. It is very important to have a differentiator product with right store level economics for a brand to win over competition and sustain. A good brand positioning and communication and aggressive roll out also gives an edge over other brands. We have built in house capabilities to support such a growth and that will be our strategy to dominate over competition. Can US brands come directly to India and operate? American brand can also directly come or they can come through a master Franchsie. There are FDI regulations which have to be take care by any brand to enter india. Usually in food, they want to come with India partner to get regional support and expertise.

Planning to bring US based food business to India? Here’s how to get the job done

New Delhi, Actors <keyword id="19896580" type="General" weightage="20" keywordseo="ranbir-kapoor" source="keywords">Ranbir Kapoor</keyword> and Alia Bhatt walked away top acting honours at the 69th <keyword id="20182352" type="General" weightage="20" keywordseo="filmfare" source="keywords">Filmfare</keyword> Awards for their roles in "Animal" and "Rocky Aur Rani Kii Prem Kahaani" while Vidhu Vinod Chopra's "" won the Black Lady for best film and director. The 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism was held in GIFT City, Gujarat. The festival concluded on Sunday with an awards ceremony that was hosted by Karan Johar, Ayushmann Khurrana and Maneish Paul. Bhatt's co-star <keyword id="19978371" type="General" weightage="20" keywordseo="shabana-azmi" source="keywords">Shabana Azmi</keyword> in "Rocky Aur Rani Kii Prem Kahaani" won best supporting actress award but film's lead star Ranveer Singh lost the trophy to <keyword id="19909122" type="General" weightage="20" keywordseo="ranbir" source="keywords">Ranbir</keyword> Kapoor. The Karan Johar-directed film also won the trophy for best dialogues as well as best choreography for "What Jhumka?". <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword>, who was also nominated in the best actor category, won a best supporting actor trophy for Shah Rukh Khan-starrer "Dunki". Despite delivering three biggest hits of the year in "Pathaan", "Jawan" and "Dunki", SRK was missing from the winners list despite securing a nomination in the best actor and film categories. "Jawan", however, won Filmfare for best VFX and action. "Animal", one of the most controversial but successful films of the year, not only won Ranbir a best actor trophy but bagged trophies for best music album, background score and best playback singer to Bhupinder Babbal for "Arjan Valley". "12th Fail" star Vikrant Massey won best actor (critics) Filmfare. The film also won in the screenplay and editing categories. Best actress (critics) trophy was shared by Rani Mukerji ('Mrs Chatterjee Vs Norway') and Shefali Shah ('Three of Us'). "Three of Us" director Avinash Arun Dhaware won the trophy for the film's cinematography. Manoj Bajpayee-starrer "Joram" won best film (critics) award as well as best story recognition for Amit Rai and Devashish Makhija. Amitabh Bhattacharya's "Tere Vaaste" from "Zara Hatke Zara Bachke" won best lyrics while Shilpa Rao was recognised as the best female playback singer for "Besharam Rang" from "Pathaan". Kaushal's film "Sam Bahadur" won Filmfare for best production design and costume design. Best debut director went to Tarun Dudeja for "Dhak Dhak" and best debut actor male to Aditya Rawal for Hansal Mehta-directed "Faraaz". Alizeh Agnihotri won the trophy for best female debut for "Farrey" at the awards show where filmmaker David Dhawan was honoured with the lifetime achievement award. The gala night also saw the presence of celebrities such as Kareena Kapoor, Aparshakti Khurana, Karishma Tanna, Kartik Aryan. Ranbir, Sara Ali Khan and Kareena also performed at the event.

Ranbir Kapoor, Alia Bhatt bag best actor trophies at Filmfare; 12th Fail is the best film

New Delhi, Apr 16 () Online food delivery, the silver lining to the economic gloom set in by the coronavirus pandemic, is likely to take a massive blow in the capital after news of a pizza delivery agent testing COVID-19 positive in south Delhi went viral and raised alarm bells in the minds of the already terrified people.A total of 89 people have been put under quarantine after a 19-year-old delivery agent from a restaurant in Malviya Nagar tested positive for the virus on April 14. Many Delhitees on Thursday woke up to a barrage of messages on their WhatsApp groups strictly advising them not to order food from outside anymore."Our area is largely an open colony, so we cannot check everybody who is coming in. We have circulated the news clippings in the whatsapp groups, with a message: "Bhai, thode din ghar ka bana hi kha lo. Fizool main quarantine hone ka koi faida nahi hai" (Please for some days eat home-made food only, you won't be serving any purpose being quarantined due to this)," BS Vohra, East-Delhi RWAs Joint Front told ."We have been talking about this news in the RWA whatsapp group since morning, but we don't know how to stop this. The government can perhaps take some steps, or at least instruct us to deploy some measures," he added.While many had already bid goodbye to outside food after the lockdown was announced on March 24, there were others who couldn't resist the temptation for a meal from a restaurant at least on a few days.But not anymore as they realise that hassle-free not always translates into risk-free, especially amid a global pandemic."My daughter is a big foodie. She would always pester me to order momos or burgers for outside. Many times I would try to entice her with home-made snacks. But it won't always work. So there were days when we ordered food online. "Today when I watched this news of the delivery agent getting infected, I made it clear to my daughter that we won't be ordering online from now. She understood and agreed," said Vandana Thapa, a homemaker in her 40s.Looking at the severity of the situation and fearing a dip in their online orders, food delivery platforms and several restaurants have reached out to their customers to reassure them of all the precautions taken at their end for their safety and well-being.Zomato, the online platform service whose partner restaurant's delivery agent has tested positive in this incident, said they are constantly training their delivery partners on safety and hygiene in addition to providing masks to them."Fifty thousand plus restaurants which cover a majority of our order volume have set up hand sanitisation stations for delivery partners. We continue to ramp up our safety practices as we speak," a Zomato spokesperson told .The food delivery platform on Wednesday launched a new safety feature where users can see the body temperature of their delivery partner on its app.That said, they did acknowledge that despite "best efforts'' home deliveries of essential services like food and grocery cannot be "risk-free"."Customers should be cognisant of the risks involved and follow careful package handling practices if they are getting anything home delivered," he added.Pizza giant Domino's or restaurants like The Baker's Dozen, Out Of The Blue and Deli By The Blue also reassured their customers by listing out all the safety measures in place."Understanding the current situation, we have taken some important measures for our staff and senior members and have made them stay quarantined at Hotel Le Sutra to maintain the utmost care and cleanliness discipline," said Rahul Bajaj, director and conceptualiser at Out Of The Blue and Deli By The Blue.But the fear that the incident would dent the food industry business further was palpable among many restauranteurs. According to Karan Tanna, founder of Ghost Kitchens, there would be a drop of more than 50 per cent in people ordering food online. The sector had already seen a drastic drop due to the spread of coronavirus.Anurag Katriar, president, National Restaurant Association of India (NRAI), too took notice of the event and admitted of "some impact of the incident on the consumer's mind".However, Katriar used the analogy that like medical professionals, anyone working on ground zero can contract the virus and that it was no different for the delivery agent in question."Ideally, if medical services are not getting impacted when their staff is infected, this incident should not impact the restaurant deliveries either, but in the minds of the people the essentiality of the two services is different and rightly so."We have been very steadfast in our advisories to the restaurants, which was reiterated last evening that they need to follow the strictest form of hygiene with services and as well as goods," he added.The novel coronavirus has infected more than 12,300 people and claimed at least 400 lives. MG TRS MG RDMRDM

Food delivery business expected to slump further as pizza delivery boy tests COVID-19 positive

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Planning to bring US based food business to India? Here’s how to get the job done

Suchayan Mandal

Ranbir Kapoor, Alia Bhatt bag best actor trophies at Filmfare; 12th Fail is the best film

PTI

Food delivery business expected to slump further as pizza delivery boy tests COVID-19 positive

PTI

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