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New Delhi, Producer Karan Johar says <keyword id="21144054" type="General" weightage="20" keywordseo="reema-maya" source="keywords">Reema Maya</keyword> of "Nocturnal Burger" fame will direct the series adaptation of his "Student of the Year" franchise. The filmmaker made the announcement on the closing day of the Cinevesture International Film Festival (CIFF) in Chandigarh on Sunday. "Reema Maya will be directing the digital version of 'Student of the Year'. But it will be her way and definitely not mine. "If I'll enter Reema Maya's world then I will make it more of an illusion... I just wanted it to be her voice. She made it her own series," Johar said of Maya, whose acclaimed short "Nocturnal Burger" received its world premiere at 2023's Sundance Film Festival. The filmmaker was speaking at a masterclass session, which was moderated by Namrata Joshi, CIFF Market Projects curator and film critic. Johar directed "Student of the Year", the 2012 movie which launched Alia Bhatt, <keyword id="19946417" type="General" weightage="20" keywordseo="varun-dhawan" source="keywords">Varun Dhawan</keyword> and <keyword id="19909594" type="General" weightage="20" keywordseo="sidharth-malhotra" source="keywords">Sidharth Malhotra</keyword> into the film industry, under his banner Dharma Productions. Seven years later, "Student of the Year 2" was released as a standalone sequel, directed by Punit Malhotra and featuring <keyword id="19915804" type="General" weightage="20" keywordseo="tiger-shroff" source="keywords">Tiger Shroff</keyword> as well as Ananya Panday and <keyword id="19935383" type="General" weightage="20" keywordseo="tara-sutaria" source="keywords">Tara Sutaria</keyword> in their film debut. The CIFF, which began on March 27, showcased a line-up of over 67 titles, including world cinema, Indian feature films, classics as well as shorts films.

Student of the Year for OTT to be directed by Nocturnal Burger's Reema Maya

Mumbai (Maharashtra) [India], February 29 (ANI): Power couple Ranveer Singh and Deepika Padukone are all set to embrace parenthood. The 'DeepVeer' are expecting their first child. On Thursday, the couple took to Instagram and shared the good news with their fans and followers. https://www.instagram.com/p/C36wUZJovqw/ The announcement image featured the baby's clothes, shoes and playful stuff. The image mentioned Deepika's delivery date, "September 2024." As soon as the news was shared, fans and industry members chimed in the comment section. Mom-to-be Richa Chadha wrote, "badhai." <keyword id="19933229" type="General" weightage="20" keywordseo="sonam-kapoor" source="keywords">Sonam Kapoor</keyword> commented, "Congratulations." Manish Malhotra posted, "congratulations." Angad Bedi commented, "Congratulations ennoy the best journey of life ever @deepikapadukone @ranveersingh ." <keyword id="20008375" type="General" weightage="20" keywordseo="sonakshi-sinha" source="keywords">Sonakshi Sinha</keyword> wrote, "Your best production yet!!!! So so happy for you both... congratulations." Ranveer-Deepika tied the knot on November 14, 2018, at Italy's Lake Como after dating for six long years and the duo never fails to shower love on each other on social media. They first met on the sets of Sanjay Leela Bhansali's romantic drama film 'Goliyon Ki Rasleela Ram-Leela' and later also starred in 'Bajirao Mastani' and 'Padmaavat'. On the work front, Deepika was recently seen in the aerial action thriller film 'Fighter' opposite Hrithik Roshan. Helmed by <keyword id="19910290" type="General" weightage="20" keywordseo="siddharth-anand" source="keywords">Siddharth Anand</keyword>, the film also starred Anil Kapoor, Karan Singh Grover and Akshay Oberoi in pivotal roles and received good responses from the audience. She will be next seen in the sci-fi action thriller film 'Kalki 2898 AD' alongside south actor Prabhas. Helmed by Nag Ashwin, the film also stars Amitabh Bachchan and will hit the theatres on May 9, 2024. Ranveer, on the other hand, will be seen reprising his role of Simmba in Rohit Shetty's cop drama '<keyword id="20032943" type="General" weightage="20" keywordseo="singham-again" source="keywords">Singham Again</keyword>', which also stars Deepika Padukone, actors Ajay Devgn, Akshay Kumar, <keyword id="19915804" type="General" weightage="20" keywordseo="tiger-shroff" source="keywords">Tiger Shroff</keyword> and Kareena Kapoor Khan. Ranveer will also headline Farhan Akhtar's 'Don 3.' 'Don 3' will arrive in 2025.

Deepveer announce pregnancy, baby to arrive in September

<ul><li>Bengaluru-based <keyword id="1464841" type="PERSON" weightage="20" keywordseo="Edtech">edtech</keyword> startup <keyword id="6630114" type="UNKNOWN" weightage="20" keywordseo="unacademy">Unacademy</keyword> has been riding high. With a successful association with TVF on its show Aspirants and standout <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> campaigns, the startup is ready with its <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">marketing</keyword> plans for the IPL matches that resume in September.</li><li>We recently caught up with <keyword id="4878889" type="PERSON" weightage="20" keywordseo="Karan-Shroff">Karan Shroff</keyword>, Chief Marketing Officer, Unacademy, to understand the brand’s marketing journey so far, how its strategies have worked to bring new users onto its platforms and how it is going about ensuring it becomes a household name in the next few years.</li></ul>The last one and a half years have been challenging for most businesses across the globe. However, India’s edtech sector has witnessed a boom. With students stuck at home, having to move to online classes, online learning became a way of life, and the Indian edtech ecosystem gained from this immensely. 2020 also made investors realize the opportunity in the segment and the year saw India’s edtech startups raise over $2.2 billion in funding. And it was during this otherwise difficult year that <keyword id="1727930" type="PERSON" weightage="20" keywordseo="Gaurav-Munjal">Gaurav Munjal</keyword>'s edtech startup Unacademy became a unicorn. The startup raised $150 million in a round led by SoftBank, valuing it at $1.45 billion, making it the second unicorn in the space, after BYJU’s. It also made six acquisitions through 2020. Unacademy currently boasts of over 50,000 educators and close to 49 million learners on its platform, a number that is steadily growing. Recently, they also released a film to thank both the learner and educator community for bringing them where they are today. The film said the platform has over 5 million monthly active users, learners from over 10,000 cities from across the country. The platform sees over 150,000 interactive classes conducted every month, in 14 different languages. Recently, it also revamped the app to make it more intuitive and interactive, adding features like hand raising, study groups and live mentorship. <div type="Youtube" id="0gjFof0m6ow" title="Unacademy Believe" thumbUrl="https://i.ytimg.com/vi/0gjFof0m6ow/mqdefault.jpg"></div> When it comes to its marketing strategies so far, the platform has tailored its approach keeping its learner ecosystem at its core. A lot of its recent campaigns have also been about grabbing eyeballs and reaching their target audience, where they are. While we saw Unacademy ‘hijack’ the IPL commentary box earlier this year, a novel idea, we also saw the brand partner with TVF’s widely popular show Aspirants. The aim has been to raise awareness about the platform and tell learners how it is different. We recently caught up with Karan Shroff, Chief Marketing Officer, Unacademy, to understand the brand’s journey so far, how its strategies have worked to bring new users onto its platforms and how it is going about ensuring it becomes a household name in the next few years. Unacademy’s marketing story The last one and a half years have been difficult for businesses the world over but Unacademy has been riding high. Most of its marketing strategies have worked in its favor too. Unacademy is the official partner for IPL for three seasons. In the first year, Unacademy’s film ‘Cracking the Game’, was well-received and won several awards. This year too, its campaign in the form of a commentary box highjack helped it differentiate itself. The IPL associating has also helped the platform gain the necessary eyeballs as it can be believed that a lot of its target audience watches the league. So is Unacademy looking at this year’s IPL postponement as a speed bump? “I don’t think it is a bump. Once IPL restarts, we will continue being present. In fact, I see it as a good thing because IPL is a highly engaging event that runs nonstop for 55-60 days. So this year, the break I feel gives us a second boost,” explained Shroff. The brand has a few more campaigns planned for the second half of the event that will go live once the matches resume. On why it chose to associate with IPL, he said, “It was a strategic call to be a part of the league. IPL is the biggest cricketing league in the world, one that is watched by almost all of our country. The thought behind the association was that the Indian youth is entirely invested in the property, they love the intensity and energy of the league. With around 60 days of the league, it becomes difficult to miss a brand that advertises during the matches. We wanted to create awareness and become a household name. IPL has worked as a catalyst for us. With millions of people watching the league, we could leverage the reach and get the eyeballs but also it helped us build awareness and top-of-mind for the brand.” Unacademy had also launched an inspirational film titled ‘The Greatest Lesson’, taking viewers through the ups and downs of Sachin Tendulkar’s career, a film that was very well-received. The aim behind capitalizing on sports, especially cricket, has helped the brand stand out for many young people, after all the sport is still a religion in India. <div type="Youtube" id="7nYLfqkI8ZA" title="Unacademy | The Greatest Lesson" thumbUrl="https://i.ytimg.com/vi/7nYLfqkI8ZA/mqdefault.jpg"></div> Its latest partnership with TVF for Aspirants, through which it tried to target UPSC aspirants, has also worked in the brand’s favor. Unacademy wanted to deep-dive into the segment, bring up real stories, and tell the stories through relatable characters. Shroff also revealed that it is going to be a multi-season association with TVF and there will be more seasons to the show. So did the last one year throw no curveballs, when it came to its marketing plans? “One of the things we did when we started working from home with restricted physical access to each other from an office space perspective, we started making multiple plans, be it a shoot, a campaign or a simple social media post, we always had multiple plans and options to fall back on. We did this because it was a pandemic and nobody really knew what was in store and what lay ahead of us. So having a Plan B and C really helped us. And that has been one of our biggest learnings in these past months,” said Shroff. On driving differentiation According to estimates by <keyword id="50041" type="COMPANY" weightage="20" keywordseo="KPMG">KPMG</keyword>, India today has over 3,500 edtech startups, so driving differentiation becomes critical ingredient in the recipe for success. On how Unacademy has been trying to differentiate itself, Shroff said, “Our thought-process is fairly simple, we keep the consumer or in our case, the learner, at the heart of everything we do. So everytime we build a campaign we sit back and think, why, when and how. Why is of course, always for the consumer. So if the ‘Why’ doesn't feel like its adding value to the learners, we usually don't go ahead with it. Everything that we do costs marketing dollars and as long as your focus is on learners and the consumers, they're at the heart of everything and you're sure that your communication is reaching them, its then just about crafting a good communication.” The vision for Unacademy Going ahead, Shroff wants to focus more on building the brand presence on various properties. On what his larger vision for the brand is, Shroff added, “It’s to become a household name, and while there is still some ground to cover, I think we are moving in that very direction. We want to build a legacy of sorts, the way brands like Colgate and Maggi have done. If you are known from a communication and awareness perspective, it makes it so much easier to become a part of the consumer’s life and that’s what we are aiming for.”

We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy

<ul><li><keyword id="4487411" type="PERSON" weightage="20" keywordseo="bigg-boss-tamil">Bigg Boss Tamil</keyword> Season 3 was the highest watched entertainment show on Hotstar over the past year in India. </li><li>People also watched Koffee with Karan, <keyword id="83396" type="PERSON" weightage="20" keywordseo="Yeh-Rishta-Kya-Kehlata-Hai">Yeh Rishta Kya Kehlata Hai</keyword>, Bigg Boss Telugu, Kasthooriman (Malayalam) and Ke Apon Ke Por (Bengali). </li><li>Hotstar saw 63% of its total entertainment consumption come from non-metro cities. </li><li>Over 40% of the video content was consumed in regional languages with Telugu, Tamil and Bengali at the top. </li></ul>Bigg Boss Tamil Season 3 was the highest watched entertainment show on Hotstar over the past year in India. Part of this can be attributed to rise in regional language content. Over <a href="http://secure-media.hotstar.com/media-website/indiawatchreport2019/India_Watch_Report_2019.pdf">40% of the video content was consumed</a> in regional languages with Telugu, Tamil and Bengali at the top. According to Hotstar, 35% of Bengali consumption comes from outside the state. Whereas, most (80%) of Tamil and Telugu consumption came from the native states. Some other regional language content includes Bigg Boss Telugu, Kasthooriman (Malayalam) and Ke Apon Ke Por (Bengali). Hotstar had a great year. It saw 5400 million downloads⁠— <a href="https://www.businessinsider.in/business/news/hotstar-india-watch-report-2019-shows-95-consumption-came-from-mobile-phones/articleshow/72456426.cms">an average of 555 installs per minute in 2019 </a> — thanks to India’s increasing smartphone penetration and cheap data. People chose entertainment over sports on Hotstar — with drama being the favorite genre. As we approach the end of 2019, here are the top 6 shows that India watched the most on Hotstar: Yeh Rishta Kya Kehlata hai (Hindi) <div type="image" title="Capture6" msid="72468038" hostid="261"></div>

 Director: Romesh Kalra, Rishi Mandial, Ram Pandey Star: Shivangi Joshi, Monsin Khan Yeh Rishta Kya Kehlata hai is the fourth longest running soap opera in India. It was started a decade ago. The current show stars Shivangi Joshi and <keyword id="6372882" type="PERSON" weightage="20" keywordseo="mohsin-khan">Mohsin Khan</keyword>. More than half the audience of Yeh Rishta Kya Kehlata Hai on Hotstar audience is women Koffee with Karan (English) <div type="image" title="Capture5" msid="72468011" hostid="261"></div>

 Director and Producer: <keyword id="3778" type="PERSON" weightage="20" keywordseo="Karan-Johar">Karan Johar</keyword> Stars: Saif Ali Khan, Sara Ali Khan, Ananya Pandey, <keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword> etc. People love coffee and Bollywood gossip. Every year Karan Johar’s Koffee with Karan brings the latest news from the Indian film industry. This year Sara Khan’s debut to the show was the most watched Koffee with Karan episode — with 1.4X the average viewers, according to Hotstar. Moreover, a third of viewers of the show are from Mumbai. Bigg Boss Tamil Season 3 <div type="image" title="1569223471-1569171310_losliya-cheran-bigg-boss-tamil-3" msid="72467911" hostid="261"></div>

 Stars: Mugen, Sandy, Losliya, Sherin Shringar, Kavin, Cheran etc. Bigg Boss Tamil Season 3 was crowned as the most watched entertainment show on Hotstar. It registered 1.5X the consumption of Yeh Rishta Kya Kehlata Hai (top Hindi show), according to Hotstar. The third season of the reality show began on 23 June with 17 contestants and <keyword id="6354603" type="PERSON" weightage="20" keywordseo="kamal-haasan">Kamal Haasan</keyword> as the host. Bigg Boss Telugu Season 3 <div type="image" title="bigg-boss-telugu-3-winner-759" msid="72467929" hostid="261"></div>

 Stars: Ali Reza, Himaja, Punarnavi Bhupalam, Varun Sandesh etc. Another Bigg Boss regional content in the top category was its Telugu version. The third season of Bigg Boss Telugu began on 21 July 2019 and was hosted by Akkineni Nagarjuna. It also had a guest host — Ramya Krishnan. Kasthooriman (Malayalam) <div type="image" title="64915950" msid="72467940" hostid="261"></div>

 Director: Sunil Karyatuukara, Krishna Moorthy, Sachin K. Ibague Stars: Sreeram Ramachandran, Rebecca Santhosh, Beena Antony Kashthooriman is a Malayalam soap opera first premiered in 2017. The show is about the life of a widow and her three unmarried daughters. It is the top viewed series on Malayalam television, according to Broadcast Audience Research Council (BARC). Ke Apon Ke Por (Bengali) <div type="image" title="Capture" msid="72467965" hostid="261"></div>

 Director: Pijush Ghosh Stars: Pallavi Sharma, Biswajit Ghosh, Bulbuli Panja Ke Apon Ke Por is a family drama where Joba gets married to Param Sengupta, a member of the Sengupta family where she was a house help.

From Koffee with Karan to Big Boss Tamil⁠ — these are the most-watched Indian shows on Hotstar in 2019

<a href="http://www.businessinsider.in/searchresult.cms?query=udta+punjab&amp;sortorder=effectivedate">Udta Punjab</a> and controversy are almost synonymous now, even as the movie continues to deal with multiple issues ranging from its certification to now piracy. 
 
After fighting the censor board and getting the movie cleared with <a href="http://www.businessinsider.in/Udta-Punjab-will-be-released-with-just-ONE-cut-and-A-certificate/articleshow/52728825.cms">just one cut and an A-certification</a>, the makers of <keyword id="6356850" type="UNKNOWN" weightage="20" keywordseo="Udta-Punjab">Udta Punjab</keyword> are now fighting piracy issues. 
 
READ ALSO: <a href="http://www.businessinsider.in/See-how-drugs-are-smuggled-into-Punjab-from-Pakistan-and-what-is-the-reality-of-its-destruction-in-the-State/articleshow/52686791.cms">See how drugs are smuggled into Punjab from Pakistan and what is the reality of its destruction in the State</a> 
 
Just two days before release, ‘Udta Punjab’, was leaked online. Phantom Films has filed a copyright theft case with the cybercrime cell. It is being speculated that the copy that was submitted to the censor board was uploaded on various torrentz sites. 
 
The download links were removed later owing to copyright complaint. 
 
Following the piracy issue, Bollywood celebrities have come out in support of the movie, urging fans to watch it in theatres. 
 
From Aamir Khan to Bipasha Basu, Bollywood actors and actresses took to Twitter and backed Udta Punjab’s star cast and decried piracy. 
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Viruses in the <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> links! Anyone downloading it will have a virus attack!! What a way to combat this awful piracy! <a href="https://twitter.com/hashtag/piracydimaadi?src=hash">#piracydimaadi</a>
	— Karan Johar (@karanjohar) <a href="https://twitter.com/karanjohar/status/743137819485339648">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		It's a film from the heart made for you all. And now it's in your hands. <a href="https://twitter.com/hashtag/piracydimaadi?src=hash">#piracydimaadi</a> make it count you all. love and gratitude.<a href="https://twitter.com/hashtag/letitfly?src=hash">#letitfly</a>
	— Shahid Kapoor (@shahidkapoor) <a href="https://twitter.com/shahidkapoor/status/743142273110552576">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Requesting you all plz watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> at theatres n plz dnt support piracy.we mk films fr u all to enjoy
	— Prosenjit Chatterjee (@prosenjitbumba) <a href="https://twitter.com/prosenjitbumba/status/743301867917041664">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Let's support free speech. Let's watch Udta Punjab only in theatres. Don't let pirates and piracy win. Love. a.
	— Aamir Khan (@aamir_khan) <a href="https://twitter.com/aamir_khan/status/743357577665208320">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Please watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> in the cinema this weekend! Don't succumb to online leaks! An honest film needs an honest audience....<a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a>
	— Tiger Shroff (@iTIGERSHROFF) <a href="https://twitter.com/iTIGERSHROFF/status/743307844271759360">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Movie theatres r filled with dreams and entertainment,don't kill them ! say no to piracy <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> at a theatre near u 😊✌️
	— Sidharth Malhotra (@S1dharthM) <a href="https://twitter.com/S1dharthM/status/743269548707569665">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Films are made with the hard work &amp; passion of everyone involved in creating them. Please don't support piracy.
	— Shraddha Kapoor (@ShraddhaKapoor) <a href="https://twitter.com/ShraddhaKapoor/status/743259786829979650">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Shocking how <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> has been leaked online. That too a censor copy. A lot of hard work goes into making a film pls say NO to piracy!
	— Sonakshi Sinha (@sonakshisinha) <a href="https://twitter.com/sonakshisinha/status/743239659287810048">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		A big <a href="https://twitter.com/hashtag/dishoom?src=hash">#dishoom</a> to the Pirates. Go watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> only in the theatre <a href="https://t.co/kdB13kaaVe">https://t.co/kdB13kaaVe</a>
	— Varun JUNAID dhawan (@Varun_dvn) <a href="https://twitter.com/Varun_dvn/status/743159000535957504">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Viruses in the Udta Punjab online leaked links that crashes systems !!!What a way to fight this disgusting menace !!! <a href="https://twitter.com/hashtag/PiracyDiMaaDi?src=hash">#PiracyDiMaaDi</a>'
	— Arjun Kapoor (@arjunk26) <a href="https://twitter.com/arjunk26/status/743158561648218112">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Please come out in large numbers and watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> IN THE THEATRES,like you were meant to. <a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a> <a href="https://twitter.com/FuhSePhantom">@FuhSePhantom</a> <a href="https://twitter.com/anuragkashyap72">@anuragkashyap72</a>
	— RichaChadha (@RichaChadha_) <a href="https://twitter.com/RichaChadha_/status/743134983338889216">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Please watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> in the cinema this weekend! Don't succumb to online leaks!! An honest film needs an honest audience....<a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a>
	— Bipasha Basu (@bipsluvurself) <a href="https://twitter.com/bipsluvurself/status/743149157771149312">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Absolutely! <a href="https://twitter.com/hashtag/PiracyDiMaadi?src=hash">#PiracyDiMaadi</a> <a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a> <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> <a href="https://t.co/tB7lEndZ8a">https://t.co/tB7lEndZ8a</a>
	— Dia Mirza (@deespeak) <a href="https://twitter.com/deespeak/status/743153110227521540">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Guys pls watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> in cinema. Good luck <a href="https://twitter.com/shahidkapoor">@shahidkapoor</a> :) chakde fatte:)
	— King Mika Singh (@MikaSingh) <a href="https://twitter.com/MikaSingh/status/743370532448415745">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> is meant for big screen experience not for online..watch it in theatres ..curb piracy..watch movies in theatres.
	— satish kaushik (@satishkaushik2) <a href="https://twitter.com/satishkaushik2/status/743279705604820992">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> gives hope to honest film makers. Creative freedom will give us good cinema and stop the world from laughing at our films
	— Arshad Warsi (@ArshadWarsi) <a href="https://twitter.com/ArshadWarsi/status/743263779530620928">June 16, 2016</a></blockquote>
 
(Image: Indiatimes)

#UdtaPunjab: From Aamir Khan to Karan Johar and their
Tweets against piracy, a day after movie is leaked online

The star-studded premiere was held at the Nita Mukesh Ambani Cultural Centre (NMACC), here on Tuesday night. <keyword id="6359862" type="General" weightage="20" keywordseo="srk" source="Orion">SRK</keyword>'s daughter <keyword id="543349" type="General" weightage="20" keywordseo="suhana-khan" source="Orion">Suhana Khan</keyword>, who is making her much awaited acting debut with the movie '<keyword id="12509997" type="General" weightage="20" keywordseo="the-archies" source="Orion">The Archies</keyword>', was seen coming to the event with her family. She looked breathtaking in a blood red body con shimmer dress. With her hair open, red lips, and golden high heels, Suhana won the hearts with her glamorous look. She was accompanied by her father and superstar SRK, who was seen in an all black outfit. The 'Pathaan' actor wore a black coat, matching trousers, and a tee shirt with Archies imprinted on it. Suhana's mother Gauri looked beautiful in a black cut out dress. While her brother-Aryan and AbrRam were also present at the venue. The director of the movie <keyword id="36968" type="General" weightage="20" keywordseo="zoya-akhtar" source="Orion">Zoya Akhtar</keyword> arrived at the venue wearing a white blazer, matching flare pants and a top. She completed the look with a heavy neckpiece. Megastar Amitabh Bachchan's grandson <keyword id="1438654" type="General" weightage="20" keywordseo="agastya-nanda" source="Orion">Agastya Nanda</keyword>, who is also starring in the movie 'The Archies', arrived at the premiere with his grand family. Amitabh was accompanied by his wife Jaya, son Abhishek, daughter-in-law Aishwarya Rai, granddaughter Aaradhya, daughter Shweta Bachchan Nanda, her husband Nikhil Nanda, and their daughter Navya Naveli. While they were all dressed up in black outfits, Navya opted for a red dress, and Jaya was seen in an ivory white suit. Filmmaker Boney Kapoor's daughter, and actress Janhvi's younger sister- Khushi Kapoor, who is also making her acting debut with 'The Archies' was seen at the premiere wearing an off-shoulder silver shimmer gown, with a matching choker. She tied her hair in a neat bun. The evergreen Rekha arrived at the premiere night in a green and silver saree. She kept her hair open, and opted for her signature red lips. She completed the look with a matching potli bag. Filmmaker Karan Johar posed for the cameras with model and BFF Malaika Arora, and Amrita Arora. 'Jawan' director Atlee graced the red carpet with his wife Krishna Priya. The couple was dressed in black outfits. Ranbir was accompanied by his mother Neetu Kapoor. He wore a silver coat, navy blue pants, and a white shirt. He completed the look with red striped tie, and brown formal shoes. The 'man of the hour' Bobby Deol, who is winning love for his performance in the recently released movie 'Animal', was seen at the event wearing a silver shirt and white trousers. He was accompanied by his wife Tanya. Katrina won the hearts with her elegant look. She wore a black sleeveless body con dress and completed the outfit with silver heels. She was accompanied by her sister Isabelle Kaif. Hrithik was spotted with his girlfriend Saba Azad at the event. He wore a black half sleeves shirt, grey trousers, and a bucket hat. While Saba gave retro vibes in a pink crop top and matching floral skirt. Ranveer Singh was seen in his usual funky style, wearing a white coat, shirt and black pants. Others who graced the event were Javed Akhtar, Farhan Akhtar, his wife Shibani Dandekar, Jackie Shroff, Neil Nitin Mukesh, Ayushmann Khurrana, Arjun Kapoor, Madhuri Dixit, Aditya Roy Kapur, Janhvi Kapoor, Ibrahim Ali Khan, Karisma Kapoor, Manushi Chhillar, Konkana Sen, Kapil Sharma, Kajol, Ananya Panday, Hema Malini, Esha Deol, Shilpa Shetty, Manish Malhotra, Genelia and Ritiesh Deshmukh, Shanaya Kapoor, Sonali Bendre, and Kiran Rao.

Bollywood royalty shine at star-studded premiere of 'The Archies'

<ul><li>Unacademy's latest advertisement with brand ambassador MS Dhoni required over 200 crew on live-action shoot and 40 plus artists for post-production.</li><li>It is conceptualised by <keyword id="3222480" type="General" weightage="20" keywordseo="mullenlowe-lintas-group" source="Orion">MullenLowe Lintas Group</keyword>. </li></ul>Unacademy today launched a new brand film titled Lesson No. 7, featuring cricket legend M S Dhoni. The 85 seconds long video depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams with perseverance. The brand also announced Mahendra Singh Dhoni, Former India Team Captain as one of their brand ambassadors. Deviating from the narrative style of Unacademy’s recent films, Lesson No. 7 uses high quality production and CGI to create an allegorical rendition of the barriers that Dhoni overcomes in order to achieve greatness and remain battle ready. The heavy production sets this film brand film apart as one of its kind in India which required over 200 crew on live action shoot and 40+ artists for post production across countries such as India, Argentina, Portugal and US and over three months of VFX. Being an Education platform, Unacademy drives a message with the film to convey that an individual can overcome all insecurities by making relentless efforts. The film starts with a meteor shower heading towards earth, as a solitary figure prepares to catch it. The scene then cuts to an approaching train that the figure attempts to beat by breaking into a sprint crashing through walls. The train in the film was used to represent the shackles that hold one back, while the walls denoted milestones in one’s journey. The film ends with the figure catching the meteor as the approaching train dissipates, epitomizing his victory over all odds. Karan Shroff, Partner and CMO, Unacademy commented regarding the brand film and the association: “Lesson No. 7 is Dhoni’s life mantra of how with a persistent approach, you can be assured of greatness awaiting beyond barriers. Our journey with our Learners is not only till they crack an exam but for their entire life, and this is a life lesson which we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni, who supported us in delivering our mission and welcome him on board the Unacademy train.” Speaking on the film, Former Team India Captain M S Dhoni said, "Both in life and in cricket, I have always believed in two things, i.e to focus on breaking through the next immediate barrier and continue to learn to be battle ready. The film reflects on how Unacademy looks at Learning as a continuous process and prepares you for your next challenge ahead and I am delighted to be associated with Unacademy. As they say “You never lose, you either win or you learn, so looking forward to the same with this association." Puneet Kapoor, Regional Creative Officer, Mullenlowe Lintas Group further added, “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long drawn production, Unacademy marketing team for sticking for this idea through thick and thin and to Hungry films for pulling off this beauty.”

Unacademy's latest advertisement with brand ambassador MS Dhoni encapsulates his life lessons in a production masterpiece

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

Mumbai, May 4 () Bollywood superstars Shah Rukh Khan, Aamir Khan, Hrithik Roshan, Madhuri Dixit Nene among others turned signers for a digital concert to raise funds for the frontliners working round-the-clock to contain the coronavirus pandemic in the country.Facebook collaborated with some of the biggest names in Indian entertainment industry and Hollywood names like Mick Jagger, Will Smith and Sophie Turner to put together a home-to-home fundraiser concert, 'I For India' on Sunday.The line-up was introduced by filmmakers Karan Johar and Zoya Akhtar, with Akshay Kumar kick-starting the concert with a poem penned by lyricist Manoj Muntashir, titled "Tumse Ho Nahi Payega."It was followed by Aamir and his director-wife Kiran Rao, who said it was important in current times to extend support to the needy."But most importantly, to not leave hope," Aamir said, urging people to donate for the frontline workers. The duo then sang classics such as "Aa Chalke Tujhe Main Leke Chalun" and "Jeena Isika Naam Hai".Shah Rukh closed the concert with a song composed by rapper Badshah and penned by lyricist Saini. Titled "Sab Sahi Ho Jayega", the song is about the perils of being locked up inside homes and the hope that sooner or later the world will be coronavirus free. "Everybody who knows me knows that I cannot sing to save my life. So thank you for taking a chance on me, everybody. But that's what life is about, it's about good chances, hope, kindness and compassion in whatever ways we can," Shah Rukh said.Shah Rukh's son, AbRam, also made an appearance in the song and the duo put up some adorable dance moves together. Towards the end, when the "Fan" actor said he can go for "one more", AbRam said, "Papa, it's enough."Madhuri performed her rendition of popstar Ed Sheeran's "Perfect" with her son Arin on the piano. Alia Bhatt, along with sister Shaheen and composer Ankur Tewari, sang "Ek Kudi" from her film "Udta Punjab" and title song of her father Mahesh Bhatt's film "Dil Hai Ki Manta Nahin".Alia and Shaheen thanked the essential service providers and frontline workers for their continued, winning efforts amid testing times.Farhan Akhtar, along with his band, performed "Tum Ho Toh" from his film "Rock On!!", while Hrithik sang the popular track "Tere Jaisa Yaar Kahan" and played the piano. Tiger Shroff, known for his dance moves and action films, sang "Theher Ja Tu Kisi Bahane Se" and the classic "Roop Tera Mastana". By the end of the 4 hour 20 minute-long concert, over Rs 3 crore were raised. All the proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief. The concert also featured Priyanka Chopra Jonas, Kareena Kapoor Khan, Vidya Balan, Shabana Azmi, Aishwarya Rai Bachchan, Arjun Kapoor, Saif Ali Khan, Rani Mukerji, Diljit Dosanjh, Dulquer Salmaan, Katrina Kaif, Vicky Kaushal, Anushka Sharma, Ayushmann Khurrana, Mindy Kaling, Jack Black, among others.The celebrities also addressed plight of migrant workers, daily wage earners, hunger in times of COVID-19, child abuse and domestic violence, both of which have been on a rise since the lockdown began in India from March 25.They also encouraged the audience to treat stray animals affectionately and develop eco-friendly habits going forward.The music fraternity saw the presence of Bryan Adams, AR Rahman, Gulzar, Javed Akhtar, Jay Sean, Ustad Amjad Ali Khan, Jonas Brothers, Amaan Ali, Ayaan Ali, Shankar Ehsaan Loy, Sonu Nigam, Arijit Singh, Badshah, Rekha Bhardwaj and others. Filmmakers such Farah Khan, Vishal Bhardwaj, and personalities from the field of sports such as Virat Kohli, Rohit Sharma, and Saina Mirza also took part in the event. JUR RDSRDS

Shah Rukh, Aamir, Hrithik turn singers to raise funds for COVID-19

Mumbai, May 1 () Personalities from the field of entertainment and sports have come together for a digital concert to be held on May 3 to raise funds for the frontline workers, who are working round the clock to contain the coronavirus pandemic.Facebook has collaborated with some of the biggest names in Indian entertainment to put together a home-to-home fundraiser concert, I For India.All the proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief efforts.The vision for the concert is three-pronged: to entertain those locked down in their homes, to pay tribute to those who are working on the frontlines and to raise funds for those who have no work and no home and do not know where their next meal is coming from.The four-hour long concert will be live globally on Facebook on May 3 and will feature performances and personal messages from over 85 Indian and global stars including Aamir Khan, Shah Rukh Khan, Abhishek Bachchan, Priyanka Chorpa Jonas, Hrithik Roshan, Kareena Kapoor Khan, Vidya Balan, Shabana Azmi, Aishwarya Rai Bachchan, Alia Bhatt, Arjun Kapoor, Saif Ali Khan, Rani Mukherji, Madhui Dixit Nene, Akshay Kumar, Diljit Dosanjh, Dulquer Salmaan, Katrina Kaif, Vicky Kaushal, Anushka Sharma, Ayushmann Khurrana, Tiger Shroff and Sophie Turner.The music fraternity will see presence of AR Rahman, Bryan Adams, Mindy Kaling, Gulzar, Javed Akhtar, Jay Sean, Ustad Amjad Ali Khan, Jonas Brothers, Amaan Ali, Ayaan Ali, Shankar Ehsaan Loy, Sonu Nigam, Anoushka Shankar, Arijit Singh, Badshah, Rekha Bharadwaj and others.Filmmakers such Farhan Akhtar, Farah Khan, Karan Johar, Kiran Rao, Zoya Akhtar and personalities from the field of sports such as Rohit Sharma, Saina Mirza and Virat Kohli will also be part of the event.Anushka Sharma said, "While we may be social distancing and that's the requirement I don't think we've ever been more connected. People helping each other, spreading awareness just so that we can protect each other and that is the victory of human spirit."Veteran actor Shabana Azmi said it's time to come "together in kinship and harmony.""It's time we realised how interdependent we are on each other. Irrespective of caste, class, gender, religion or country. It's time for introspection. It's time to shed our prejudices," she added.Filmmaker Zoya Akhtar said, "May we remember the lessons learnt and never forget we aren't above nature, we're just a small part of it."While Rani Mukerji expressed her concern towards instances of child abuse, that has increased during lockdown."I urge you all to stay more vigilant. If you see or hear anything suspicious or odd please report it to the authorities immediately," she added.Ajit Mohan, Vice President and Managing Director, Facebook India said, the social media platform is committed to being an ally for India as the country fights the coronavirus outbreak."Our efforts so far have been focused towards providing access to accurate health information and supporting communities around the country. We recently launched Facebook Fundraisers that allow people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives," Mohan said.Mohan said they are grateful to the creators, celebrities and publishers participating in 'Social For Good' Live-athon to drive the fundraisers.Atul Satija, CEO, GiveIndia, said, with the concert going live on the largest social media platform, it will help reach the millions of people who want to contribute."The 'I For India' fundraiser concert, backed by a fabulous line up of stars, really feels like a nation coming together - though we are isolated, we are united in our efforts to win this battle against COVID-19," Satija said. KKP RBRB

COVID-19: Actors, musicians and sports personalities to come together for fundraiser concert

They are born rich; they have been inspired by top actors from a very tender age; they are the star kids whom people are watching with keen interest. From <keyword id="6354583" type="PERSON" weightage="40" keywordseo="Salman-Khan">Salman Khan</keyword> and Kareena Kapoor to <keyword id="6354526" type="UNKNOWN" weightage="40" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> and Arjun Kapoor, we have seen many star kids making it big in Bollywood. And here is a new batch of star kids getting ready to try their luck in B-town. So let us take a look at the most promising names. 
 
Tiger Shroff 
Jackie Shroff’s son Tiger is all set to taste the Friday fury of Bollywood when his upcoming film Heropanti hits the theatres. What’s more, with this movie, life has come full circle for Jackie who debuted with Hero some 30 years back and the current movie is a remake of the earlier one. With acting in his genes, a perfectly chiselled body, enviable looks and confident dance moves, 24-year-old Tiger appears to be a complete Bollywood package. 
 
Harshvardhan Kapoor After <keyword id="710" type="PERSON" weightage="40" keywordseo="Sonam-Kapoor">Sonam Kapoor</keyword>, it’s time for kid brother Harshvardhan to go for a Bollywood outing. Taking after papa Anil Kapoor (including his looks), 21-year-old Harshvardhan initially assisted Anurag Kashyap in Bombay Velvet. But Kapoor Jr. will soon start shooting for Rakeysh Omprakash Mehra’s, Mirza Sahibaan, where he will be playing the role of Mirza. It is said that Harshvardhan has cut himself off completely from the elitist lifestyle of Mumbai and is staying in Delhi to get into the skin of the character. 
 
<keyword id="108765" type="PERSON" weightage="40" keywordseo="Isabel-Kaif">Isabel Kaif</keyword> <keyword id="6354850" type="PERSON" weightage="40" keywordseo="Katrina-Kaif">Katrina Kaif</keyword>’s kid sister Isabelle is all set to venture into movies with Dr. Cabbie, a film directed by Canadian director Jean-François Pouliot and co-produced by Bollywood actor Salman Khan. Interestingly, Isabel has a degree in acting from the Lee Strasberg Theatre and Film Institute, New York. 
 
Suraj Pancholi and <keyword id="928985" type="UNKNOWN" weightage="40" keywordseo="Athiya-Shetty">Athiya Shetty</keyword> 
While Tiger is busy with Heropanti, the remake of his father’s debut movie Hero stars two new star kids on the block. In this flick, Aditya Pancholi’s son Suraj and Suniel Shetty’s daughter Athiya will be playing the roles, which were portrayed by Jackie Shroff and Meenakshi Sheshadri in the 1983 original. 
 
Akshara Haasan 
Kamal Haasan and Sarika’s daughter has finally made up her mind and given a nod to acting. But unlike her elder sister Shruti, Akshara is going to debut with a Bollywood movie. Rumours are rife that it is going to be an R. Balki film, starring Dhanush and Amitabh Bachchan. Now, that’s what we call a big break. 
 
Jhanvi Kapoor Going by her looks and the kind of exposure she has, this daughter of producer-director Boney Kapoor and actress <keyword id="6354580" type="PERSON" weightage="40" keywordseo="Sridevi">Sridevi</keyword> may soon make it to a Bollywood movie. Buzz is rife that Jhanvi will enter Bollywood with a Karan Johar film and she is already taking diction and dancing classes for the same.

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