You Searched For "Kantar report" and got 18 results
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3 mins read
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
11 mins read
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
5 mins read
Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
The new CX+ study released by Kantar today assesses retailers based on a unique combination of thei…
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
3 mins read
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Despite the differential impact of COVID across the country, consumers in rural parts of the countr…
3 mins read
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
2 mins read
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
6 mins read
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
1 min read
THE IPHONE 5 EFFECT IS OVER: Apple Trailing Android In U.S. Market Share Again
At some point, as Apple fights for growth, this becomes a problem. Either it needs a more exciting …
2 mins read
Here's proof that Android users were waiting for Apple to make the iPhone 6 before switching
Apple also gave plenty of reasons to expect even more growth from the iPhone. It thinks people will…
3 mins read
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Here's what consumers are expecting from the upcoming budget
3 mins read
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
India is likely to have 900 million active Internet users by 2025 against 622 million in 2020, a 45…
2 mins read
Facebook pushes back advertising meetings after Oversight Board ruling
Insider's top advertising and media stories for May 6.
Lauren Johnson
1 min read
The 10 most purchased brands in the world
The aim is to uncover local tastes, trends, and behaviors and how these manifest in actual shopper …
Hannah Roberts
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…