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Most Internet users avail of OTT services; 53% of them from rural areas: Report
As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…
PTI
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
Most valuable brands of the world in 2021, as per Kantar
The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Mo…
Summer vacations are here, and parents are worried about kids sticking to screens
Ahead of the summer vacation, 85 cent parents are worried about kids spending excessive screen time…
PTI
The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar
India is set to become the third largest TV advertising market within the next two years due to a r…
Rupee gains 19 paise to 82.19/$ on dollar weakness and firm equities
The rupee appreciated 19 paise to 82.19 against the US dollar in early trade on Friday on broad dol…
PTI
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Soniya Tiwari
Over 7 in 10 Indians now prefer to chat with businesses: Meta report
In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…
Explained: How video commerce is helping online shoppers try before they buy
Explained: How video commerce is helping online shoppers try before they buy
ED asks Paytm to freeze certain amounts from few merchant IDs after raids (Ld)
The Enforcement Directorate (ED) after conducting raids at multiple locations belonging to payment …
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
Evolution of PC gaming – an exciting ride ahead
The video game industry has been around for several decades. What began as a purely entertainment f…
Eetika Kapoor
Australia reports highest single-day Covid deaths
Australia on Friday reported the highest single-day Covid-19 deaths in recent months as the country…
Ashok Leyland logs Rs 68 cr net in Q1
Commercial vehicle major Ashok Leyland Ltd closed the first quarter of FY23 with an after tax profi…
Rectal pain, penile swelling more common in current monkeypox outbreak
Common symptoms of monkeypox virus such as rectal pain and penile swelling (oedema) differ from tho…
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
Indians are saving more and working longer hours to meet living expenses, says study
Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…