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2 mins read

Most Internet users avail of OTT services; 53% of them from rural areas: Report

As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…

PTI   


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3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

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6 mins read

TCS retains No 1 spot as India’s top brand but tech sector takes a hit

The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…

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1 min read

Most valuable brands of the world in 2021, as per Kantar

The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Mo…

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2 mins read

Summer vacations are here, and parents are worried about kids sticking to screens

Ahead of the summer vacation, 85 cent parents are worried about kids spending excessive screen time…

PTI   


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3 mins read

The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar

India is set to become the third largest TV advertising market within the next two years due to a r…

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Rupee gains 19 paise to 82.19/$ on dollar weakness and firm equities

The rupee appreciated 19 paise to 82.19 against the US dollar in early trade on Friday on broad dol…

PTI   


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1 min read

Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report

Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report

Soniya Tiwari   


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1 min read

Over 7 in 10 Indians now prefer to chat with businesses: Meta report

In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…

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3 mins read

Explained: How video commerce is helping online shoppers try before they buy

Explained: How video commerce is helping online shoppers try before they buy

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2 mins read

ED asks Paytm to freeze certain amounts from few merchant IDs after raids (Ld)

The Enforcement Directorate (ED) after conducting raids at multiple locations belonging to payment …

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3 mins read

TCS is India's most valuable brand worth $45.5 billion: Kantar

India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP

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5 mins read

Evolution of PC gaming – an exciting ride ahead

The video game industry has been around for several decades. What began as a purely entertainment f…

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1 min read

Australia reports highest single-day Covid deaths

Australia on Friday reported the highest single-day Covid-19 deaths in recent months as the country…

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1 min read

Ashok Leyland logs Rs 68 cr net in Q1

Commercial vehicle major Ashok Leyland Ltd closed the first quarter of FY23 with an after tax profi…

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2 mins read

Rectal pain, penile swelling more common in current monkeypox outbreak

Common symptoms of monkeypox virus such as rectal pain and penile swelling (oedema) differ from tho…

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3 mins read

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

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3 mins read

Indians are saving more and working longer hours to meet living expenses, says study

Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…

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2 mins read

Kantar Marketplace hits $100 million revenue milestone

The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…