Coca Cola is reportedly planning on launching a smartphone in India this quarter. The beverage gian…

Kamlesh Kumar Sharma, Chief Communications Officer, Hindustan Coca-Cola Beverages shares a few them…

The film has been conceptualized by McCann World Group

The virus has also brought about a big reset. It has thrown up new opportunities, new habits, and p…

The Atlanta-based giant has to be cautious about changes in the Indian market given that the c…

The latest campaign, conceptualized by McCann Erickson, features new brand ambassadors Deepika Padu…

India’s loss against New Zealand has pushed them towards the brink of a league stage exit

New Delhi, Nov 26 () Hindustan Coca-Cola Beverages (HCCB), the Indian bottling arm of global bevera…

Fanta has come up with a high-decibel campaign after almost 5 years

We speak to a few brands to discuss how the pandemic impacted their marketing activities and what t…

UpWest hopes to stand out by building a community with branded content and events as direct brands …

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

The former Finance Minister could have even written the famous book ‘How to make friends and influe…

Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…

In this backdrop, even corporates are taking several measures to protect their employees from the c…

There’s a huge confusion over Maggi. This is mainly due to the huge disparity between the official …