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4 mins read
A decade of change and innovation for India's beverage industry
Kamlesh Kumar Sharma, Chief Communications Officer, Hindustan Coca-Cola Beverages shares a few them…
2 mins read
Coca Cola-themed smartphone expected to launch in India this year
Coca Cola is reportedly planning on launching a smartphone in India this quarter. The beverage gian…
3 mins read
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
The film has been conceptualized by McCann World Group
4 mins read
Coca-Cola Unveils New 'Happiness' Campaign That Celebrates Life's Joys, Big Or Small
The latest campaign, conceptualized by McCann Erickson, features new brand ambassadors Deepika Padu…
bestmediainfo
1 min read
HCCB appoints Saba Sharma, Preeti Balwani to senior leadership team
New Delhi, Nov 26 () Hindustan Coca-Cola Beverages (HCCB), the Indian bottling arm of global bevera…
PTI
3 mins read
The Coca-Cola company unveils a new global brand philosophy and platform called Real Magic
Gives a new perspective to its iconic logo
1 min read
Coca-Cola ‘voluntarily retires’ 65 employees from HCCB bottling plants
These five factories employed 390 people, half of which are still on the payrolls. While one-third …
3 mins read
For the first time ever, Coca-Cola will launch a Coke drink that isn't a soda across America
In 2018, Monster tried to prevent Coca-Cola from launching its own brand of energy drinks in the US…
Kate Taylor
2 mins read
Coke is now adding fiber to drinks to try and convince people to buy soda again
"Consumers, even the same person... want less sugar at one point, more caffeine, less caffeine [at …
Kate Taylor
3 mins read
The surprising story of ex-Mexican president Vicente Fox, who started as a Coca-Cola delivery worker and worked his way up to run Coca-Cola Mexico
On the ground, in addition to punching trucks' tires and removing empty Pepsi bottles before they c…
Kate Taylor
3 mins read
30 years ago today Coca-Cola fixed a mistake that could have destroyed the company
"The move of the Coca-Cola secret formula is a historic moment for the company," said Phi…
Hayley Fitzpatrick
2 mins read
Coca-Cola is launching a coffee-flavored cola in America, as the soda giant works to regain business it lost to Starbucks decades ago
Coke is debuting a coffee-cola hybrid called Coca-Cola with Coffee in the US, with the drink hittin…
Kate Taylor
2 mins read
Coca-Cola just launched a massive new ad campaign to change the conversation around sugary drinks
He added: "We've found over time that the more we position Coca-Cola as an icon, the smaller we bec…
Will Heilpern,Will Heilpern
1 min read
CocaCola’s new to-be CEO will be visiting India next week
Quincey, 50, is the top contender expected to succeed Muhtar Kent, Coca-Cola's CEO and chairman si…
1 min read
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
3 mins read
Coca-Cola is taking a huge step away from the sugary soda that made it famous
With American soda consumption down 25% since 1998, Coca-Cola has been scrambling to prove that it …