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If you have seen <keyword id="6373898" type="ENTERTAINMENT" weightage="100" keywordseo="Zindagi-Na-Milegi-Dobara">Zindagi Na Milegi Dobara</keyword>, you must remember the scene in which all three male actors of the movie, <keyword id="6354563" type="PERSON" weightage="100" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, <keyword id="34091" type="PERSON" weightage="100" keywordseo="Abhay-Deol">Abhay Deol</keyword> and <keyword id="5015" type="PERSON" weightage="100" keywordseo="Farhan-Akhtar">Farhan Akhtar</keyword>, are getting drunk in a bar, wondering if everything that happens in life has been written already, and its just destiny playing its part in making that happen. 
 
In a shocking turn of events, what Hrithik Roshan said about life, “sab kuch likha hua hai” (everything is written) might actually be true, particularly in the case of all the actors who were a part of this Zoya Akhtar movie. 
 We are talking about the fate of the love lives of all these actors, viz Hrithik Roshan, Abhay Deol, Farhan Akhtar, <keyword id="6354850" type="PERSON" weightage="100" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> and Kalki 
Koechlin. As you must know but would have failed to notice, all these stars ended up getting divorced or breaking up with their partners of many years. 
 
Unbelievable, right? We just hope that the jinx breaks, without affecting the marriages of supporting actors. 
 
Let’s take a look at the love lives of all these actors. 
 

<a href="https://kamz26.files.wordpress.com/2011/07/zindagi-na-milegi-dobara_26169.jpg">Image source</a>

The entire case of this Bollywood movie met the same fate, mere coincidence or just destiny?

<ul><li>India will celebrate International Women’s Day on March 8. </li><li>From Devi, to Juice, here are 5 releases based on the struggles of women in India. </li><li>Visit Business Insider for more stories. </li></ul>As we approach International Women’s Day, Business Insider has curated a list of five short films that have narrated the many troubles of the fairer sex, with a layered and complicated narrative Devi 
 <div type="image" title="image" msid="74496170" hostid="261"></div>



 Stars: Kajol, Neha Dhupia, <keyword id="20440" type="PERSON" weightage="20" keywordseo="Shruti-Hassan">Shruti Hassan</keyword> Women across walks of life, from different social and economic backgrounds, age and attitudes live together, and have a terrible secret to share. <a href="https://www.firstpost.com/entertainment/devi-review-kajol-leads-a-diverse-ensemble-in-a-short-film-that-skillfully-makes-room-for-endless-empathy-8111901.html">As they discuss their trauma, they realize that it connects them all</a>. Their stories of abuse are similar than they appear, and the stories are told without too much gore, detail or tears making it a thoughtful watch with a spectacular ending. Juice 
 <div type="image" title="juice-short-film-review-rahul-desai-feature-40-900x600." msid="74496120" hostid="261"></div>



 Stars: Shefali Shah On a hot Sunday,<a href="https://www.firstpost.com/entertainment/devi-review-kajol-leads-a-diverse-ensemble-in-a-short-film-that-skillfully-makes-room-for-endless-empathy-8111901.html"> a bunch of women hustle and bustle in the kitchen to cook, c</a>lean for an all-male alcohol party. The woman of the house played by Shah who keep a steady stream of snacks rolling for her husband and the rest of the gang, who joke about their female boss - all the while expecting her to ensure that children stay off their party turf. What Shah does in the end would define the simple yet strong act of defiance. Pressure Cooker 
 <div type="image" title="pressure_cooker" msid="74496076" hostid="261"></div>



 Stars: <keyword id="6158" type="PERSON" weightage="20" keywordseo="Pallavi-Joshi">Pallavi Joshi</keyword> and Mukul Chadda Buying a pressure cooker may seem a tiny task but like most women in India Swati also struggles to buy one. <a href="https://www.youtube.com/watch?v=yb23eZqZ_c0">The short film starring Pallavi Joshi</a> is a story of a housewife who wanted to change the cooker she uses and her husband refuses to buy her one. The Day after Everyday 
 <div type="image" title="1477380583_that-day-after-everyday_1" msid="74496038" hostid="261"></div>



 Stars: <keyword id="17610" type="PERSON" weightage="20" keywordseo="Sandhya-Mridul">Sandhya Mridul</keyword>, <keyword id="133292" type="PERSON" weightage="20" keywordseo="Radhika-Apte">Radhika Apte</keyword>, <keyword id="37821" type="PERSON" weightage="20" keywordseo="Geetanjali-Thapa">Geetanjali Thapa</keyword> and Aranya Kaur. The Day after Everyday <a href="https://www.indiatoday.in/movies/bollywood/story/anurag-kashyap-short-film-on-eve-teasing-that-day-after-everyday-216120-2013-10-31">is the story of the daily lives of three girls who live in the same locality and decides to fight back</a> against the odd behavior of men against women. Naked 
 <div type="image" title="Screen-Shot-2018-01-25-at-5.09.05-PM" msid="74496010" hostid="261"></div>



 Stars: <keyword id="39062" type="PERSON" weightage="20" keywordseo="Kalki-Koechlin">Kalki Koechlin</keyword> Naked directed by <a href="https://movies.ndtv.com/bollywood/in-naked-kalki-koechlin-stars-as-actress-whose-sex-scene-goes-viral-1667540">Anurag Kashyap is a grave reminder of how dark the world of Bollywood is for actresses.</a> Sandy, a popular film star, wakes up to the news of her sex-scene from her movies leaking all over the internet. For the next few days, she has to struggle with bad press about her controversial career.

These are 5 short films about women that can inspire you

She’s made us laugh, hurl abuses with ease and even tugged at our heartstrings with her brilliant performance in <a href="http://www.businessinsider.in/searchresult.cms?query=masaan">Masaan</a>. 
 
An outsider, with no Godfather or filmy connections, <a href="http://www.businessinsider.in/searchresult.cms?query=richa+chadda">Richa Chadda</a> has slowly carved a place for herself in the rungs of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, letting her acting do the talking- and a recent mention in the Forbes 30 under 30 Young Achievers’ List proves that even more. She has arrived and is here to stay. 
 
Granted, she wowed critics and audience alike in Masaan, but she stole her hearts long before in <a href="http://www.businessinsider.in/searchresult.cms?query=gangs+of+wasseypur">Gangs of Wasseypur </a>playing the firebrand <keyword id="3273982" type="UNKNOWN" weightage="100" keywordseo="Nagma-Khatoon">Nagma Khatoon</keyword>. 
 And, while speaking at <keyword id="3272716" type="ENTERTAINMENT" weightage="100" keywordseo="The-Coalition">The Coalition</keyword> in Delhi this weekend, the actress let us in on a little secret- how she landed her role in the iconic <keyword id="486655" type="ENTERTAINMENT" weightage="100" keywordseo="Gangs-of-Wasseypur">Gangs of Wasseypur</keyword>. 
 As it turns out, the first movie audition Delhi girl <keyword id="6366549" type="UNKNOWN" weightage="100" keywordseo="Richa-Chadda">Richa Chadda</keyword> had ever given was for none other than <a href="http://www.businessinsider.in/searchresult.cms?query=anurag+kashyap">Anurag </a><a href="http://www.businessinsider.in/searchresult.cms?query=anurag+kashyap">Kashyap’</a>s Dev D. 
 Remembering it himself, <keyword id="7929" type="PERSON" weightage="100" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword> said, “Her audition was great but I couldn’t see her in that role. I remember her walking in wearing pencil heels as if she’d never wore them in her life,” 
 
Chadda sheepishly nodded and added that even though she didn’t get the part (which later went to Kalki Koechlin), Kashyap assured her that he would keep her in mind for his next movies. 
 
And, he stuck to his word when he ended up casting her as Nagma Khatoon in Gangs of Wasseypur. 
 
But, wait- there’s a twist there too. 
 
As it turns out, Chadda was initially offered a small role in her film before being offering the role of Nagma Khatoon. 
 
Kashyap was apprehensive about her playing an older character which was partly the reason he didn’t offer her the role- but when the actor who was supposed to play Khatoon’s role dropped out, he knew it was time. 
 
Offering her take, Chadda explained, “But, I really had no problem playing an older character. Every character in the movie was aging, so why should my character stay young?” 
 
Image credit: Indiatimes

How
Richa Chadda landed her role in Gangs of Wasseypur

<ul><li>Netflix has reportedly backed <keyword id="6897968" type="UNKNOWN" weightage="20" keywordseo="sacred-games-season-2">Sacred Games season 2</keyword> with an investment of ₹1 billion -- so far the highest on the production of any original content on any OTT platform in India. </li><li>The series is going to release on the independence day with 12 episodes.</li></ul>Netflix has reportedly backed <keyword id="1272587" type="ORGANIZATION" weightage="20" keywordseo="Sacred-Games">Sacred Games</keyword> season 2 with an investment of ₹1 billion (₹100 crore) -- so far the highest on the production of any original content on any OTT platform in India. The success of the first season of the show with its ensemble cast has led to a lot of expectations both from the users and the producer, <a href="https://www.livemint.com/industry/media/netflix-makes-biggest-india-investment-yet-with-sacred-games-2-1565673333129.html">reported </a>LiveMint. A big chunk, of course, would have gone into hiring the ensemble cast including Bollywood stars like Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey. "This season is bigger, more compelling, and totally unexpected. Be prepared to discover a different side to each character as we take the audience on a tremendous journey, and address questions left unanswered last season." Netflix had earlier said while revealed the date of release. Sacred Games Season 2 is an incredibly dramatic series where a gangster who fled 34 years ago committed suicide leaving clues with a cop. The series is going to release on the independence day with 12 episodes. Anurag Kashyap and Neeraj Ghaywan directed the series by adapting Vikram Chandra's book with the same name. "Only two to four shows from a streaming service's portfolio get this kind of a pedestal every year both in terms of investment and promotions, Jehil Thakkar, partner at Deloitte India <a href="https://www.livemint.com/industry/media/netflix-makes-biggest-india-investment-yet-with-sacred-games-2-1565673333129.html">told </a>LiveMint. The big-budgeted season is likely to add more subscribers to the platform. Available before release "Sacred Games Season 2" would be available for OnePlus smartphone users a day earlier, said OnePlus in a statement. The members of the OnePlus community will have the chance to watch the first episode of the Anurag Kashyap-directed series by registering for special screenings in Mumbai, Delhi, and Bengaluru. The tough fight The global streaming platform has been working on the edge to challenge the streaming services in India, including Amazon's Prime Video. Earlier in July, It <a href="https://www.businessinsider.com/netflix-announces-cheapest-ever-subscription-in-india-2019-7?IR=T">launched its cheapest "mobile-only"</a> plan at ₹199. The per capita video consumption of India is the highest in the world, according to <a href="https://www.limelight.com/resources/white-paper/state-of-online-video-2018/">Limelight Networks</a>. However, it is also a tightly fought market with many players like Hotstar, Voot, etc. See also: <a href="https://www.businessinsider.in/netflix-market-share-in-india-5-launches-5-new-shows-and-one-with-shahrukh-khan/articleshow/70244969.cms">Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut price</a> <a href="https://www.businessinsider.com/netflix-announces-cheapest-ever-subscription-in-india-2019-7?IR=T">Netflix announced its cheapest ever 'mobile-only' subscription for $2.88</a>

The ₹1 billion Sacred Games 2 is Netflix’s biggest bet in India so far

Mumbai Film Festival is an annual international film festival organised by MAMI (Mumbai Academy of Moving Image), a not-for-profit trust founded in 1997. The <keyword id="2558540" type="UNKNOWN" weightage="100" keywordseo="16th-Mumbai-Film-Festival">16th Mumbai Film Festival</keyword> was inaugurated yesterday, but the esteemed film festival didn’t see many stars at its opening ceremony. While it can’t be said that there was no major celebrity present at the opening, seeing the presence of <keyword id="6357861" type="PERSON" weightage="100" keywordseo="ranbir-kapoor">Ranbir Kapoor</keyword> and Akhsay Kumar, the opening was still not as star-studded as one would have expected it to be. This is all the way more ironical as a bunch of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities was seen in the promotional video for the festival, only a few of whom actually came down to attend the opening. Hosted by actress and playwright Kalki Koechlin, the event saw the presence of celebrities like <keyword id="6366471" type="PERSON" weightage="100" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, Kiran Rao, Ayan Mukherji, Shyam Benegal, Vidhu Vinod Chopra, Rajkumar Hirani, <keyword id="2064" type="PERSON" weightage="100" keywordseo="Helen">Helen</keyword>, Subhash Ghai, Satish Kaushik, Ramesh and Kiran Sippy, Siddharth Roy Kapur, Huma Qureshi, Rahul Bose, Anurag Kashyap and Deepika Padukone. After the event was declared open by Mrs Bachchan, she gave the Lifetime Achievement Award to French actress <keyword id="151333" type="PERSON" weightage="100" keywordseo="Catherine-Deneuve">Catherine Deneuve</keyword>, followed by one to Helen, which was presented by <keyword id="2823" type="PERSON" weightage="100" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, who graciously held Helen's black and golden clutch as she gave her ‘Thank You’ speech. 
	 

	The week-long festival would see more than 175 movies, from 65 countries,. There also would be chat shows with celebrities from Bollywood and world cinema, like Deepika Padukone, Catherine Deneuve, Anurag Kashyap, Vidhu Vinod Chopra, Arjun Kapoor, and Arturo Guilem. 

	 
	The location of screening would be Chandan Cinema that can seat as many as 900 people. You can find the complete schedule <a href="http://www.mumbaifilmfest.org/assets/downloads/2014/Schedule_2014.pdf">here</a>. 
	 
	Image courtesy: <a href="https://www.facebook.com/mumbaifilmfest">Mumbai Film Festival Facebook Page</a>

After A Not-So-Star Studded Opening, Would The 16th Mumbai Film Festival Be A Hit?

The trailer of <keyword id="2499664" type="UNKNOWN" weightage="100" keywordseo="Shaandaar">Shaandaar</keyword>, Vikas Bahl’s upcoming movie, is collecting rare reviews ever since its release. The movie, which is about a destination wedding, stars Shahid Kapoor as Jagjinder Joginder and Alia Bhatt as Alia, along with Pankaj Kapoor, Sanah Kapoor, Sushma Seth, Sanjay Kapoor and others. 
 
Here is the trailer: 
 
 
 Destination weddings are always fun, given the mix of two cultures that one experiences. Here in, we have a look at some of the destination weddings that took place for real in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. 
 
1. Raveena Tandon 
The actress chose a palace hotel in Udaipur, situated at the banks of Pichchola Lake for her wedding to distributor Anil Thadani. 
 
2. Kunal Kapoor 
The swanky actor got married to Naina Bachchan (Amitabh Bachchan’s niece) in a beautiful beach wedding in Seychelles. 
 
3. Hrithik Roshan 
The Greek God married long-time girlfriend Sussanne Khan in Bengaluru, at Golden Palms resort, reportedly owned by Sussanne’s father Sanjay Khan. 
 
4. Celina Jaitley 
The blue-eyed beauty got married to Austrian hotelier Peter Haag in a 1000-year old monastery in Austria. 
 
5. Lara Dutta 
The actress got married to tennis star Mahesh Bhupathi in a beach wedding at Goa, at the luxurious Taj Aguada Hotel. 
 
6. Kalki Koechlin 
The Ooty-born actress chose her hometown, a perfect hill station in Southern India, as the place for exchanging vows with her husband Anurag Kashyap. 
 
7. Rani Mukerji 
Even though nothing much is known about the actress’s marriage to producer-director Aditya Chopra, we know that Italy is a beautiful place to get married.

Shaandaar Trailer: A Look At The Destination Weddings Of Bollywood

<ul><li>Netflix's <keyword id="1272587" type="ORGANIZATION" weightage="20" keywordseo="Sacred-Games">Sacred Games</keyword> Season 2 is nominated in the ‘Best Dramas’ series.</li><li>Another Netflix India show, Lust Stories, received a nomination for Best TV Show/Mini series. </li><li>Amazon Prime's The Remix is also nominated for the ‘Best Non-Scripted Entertainment Show’. </li></ul> Three Indian dramas -- Sacred Games Season 2, The Lust Stories and The Remix -- have received nomination for the International Emmy Awards 2019. Netflix's Sacred Games Season 2 -- starring Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey is nominated in the ‘Best Dramas’ series. 
	
	
	
	<div type="twitter" handle="VikramMotwane" handlename="Vikramaditya Motwane" image="http://pbs.twimg.com/profile_images/1030103202207739905/IKCVy9rK_normal.jpg" favoritecount="1116" retweetcount="189" status="#SacredGames got Emmy-Nated!!! A massive Congrats, Hug and Kiss to the whole team. You guys are amazing." createdat="1568904790000" id="1174697949487685637"></div>









 Directed by Neeraj Ghaywan and Anurag Kashyap, Sacred Games Season 2 hit the OTT platform on August 15, 2019. It is competing against 1 Contra Todos – Season 3, Bad Banks and McMafia 
	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="263" retweetcount="22" status="Two teachers, a housekeeper and a homemaker walk into a movie and get nominated for an #InternationalEmmy. Congrat… https://t.co/NQLARDh77s" createdat="1568912851000" id="1174731758341746688"></div>










	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="263" retweetcount="22" status="Two teachers, a housekeeper and a homemaker walk into a movie and get nominated for an #InternationalEmmy. Congrat… https://t.co/NQLARDh77s" createdat="1568912851000" id="1174731758341746688"></div>









 
	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="467" retweetcount="91" status="Look up at the moon and scream congratulations! Sacred Games has been nominated for an #InternationalEmmy for Best Drama." createdat="1568912415000" id="1174729931512639488"></div>









 
 
 
 
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 "What a day. 3 Emmy Nominations . 1 lust stories (best miniseries) 2.Sacred Games (best Drama) 3. Radhika Apte(best actress-Lust Stories),wrote Anurag Kashyap on Instagram. Another Netflix India show, Lust Stories, received a nomination for Best TV Show/Mini series. Lust Stories is a collection of four short stories by Anurag Kashyap, Karan Johar, <keyword id="36968" type="PERSON" weightage="20" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>, Dibakar Banerjee, showing the different perspectives women have towards their troubled sex life. Emmy International 2019 has also nominated bollywood star Radhika Apte for ‘Best Performance by an Actress’ for her role in Lust Stories. Amazon Prime's The Remix is also nominated for the ‘Best Non-Scripted Entertainment Show’. There are 44 Nominees across 11 categories and 21 countries. Winners will be announced at a black-tie ceremony on November 25, 2019 at the Hilton New York Hotel, read the official Emmy website.

Emmy-nent! Three Indian shows are making waves on the global stage

They say there is no business like the <a href="http://www.businessinsider.in/Mid-year-assessment-It-was-a-roller-coaster-ride-for-Bollywood/articleshow/47830513.cms">movie business</a> and indeed every Friday we have at least one new movie tossed at the audience. And by Sunday, we get to know whether the movie will be a hit, a miss or just an average fare. 
	 
	So far, 2015 has been quite an interesting year from Bollywood’s perspective. Why I say so is because on one hand we had magnanimous opus like Baahubali achieving great success and on the other, there were small budget movies such as <a href="http://www.businessinsider.in/Relive-the-90s-with-Dum-Laga-Ke-Haisha/articleshow/46395043.cms">Dum Laga Ke Haisha</a>, NH10 and Badlapur, that managed to swoon the audiences and the critics. 
	 
	Sequels like Tanu Weds Manu Returns managed to outshine their last offering and then we had Piku that conveyed human emotions in a brilliant way and also got the cash register ringing.
<table border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Movie Name</td>
			<td>
				Budget</td>
			<td>
				Earning</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Dum_Laga_Ke_Haisha">Dum Laga Ke Haisa</a></td>
			<td>
				Rs 15 Crore</td>
			<td>
				Rs 100 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Badlapur_(film)">Badlapur</a></td>
			<td>
				Rs 25 Crore</td>
			<td>
				Rs 119 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/NH10">NH10</a></td>
			<td>
				Rs 13 Crore</td>
			<td>
				Rs 32.1 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Tanu_Weds_Manu_Returns">Tanu Weds Manu Returns</a></td>
			<td>
				Rs 30 Crore</td>
			<td>
				Rs 252 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Piku">Piku</a></td>
			<td>
				Rs 42 Crore</td>
			<td>
				Rs 141 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Baahubali:_The_Beginning">Bahubali: The Beginning</a></td>
			<td>
				Rs 120 Crore</td>
			<td>
				Rs 600 Crore</td>
		</tr>
	</tbody>
</table>

	So should we conclude that the era for clichéd, formula-based movies, is coming to an end? 
	 
	Not really as in 2015, we had movies like Hero, Tevar, Roy, etc that banked on the predictable story line to woo the audience and managed to garner mixed acceptance. 
	 
	But, if we see a larger picture, new concepts with small budgets and strong script are doing well. 
	 
	The success of Dum Laga Ke Haisha, Tanu Weds Manu Returns and last year’s Queen hinted that directors and storytellers should venture with newer concepts to engage and entertain the audience. 
	 
	To this trend, Komal Nahata, trade analyst, said, “I would not like to say that there is a trend shift that is happening. From the past three-four years we have seen some small budget movies doing pretty well. The market for such films is also growing. Earlier they used to do well only in certain multiplexes, then it grew to few cities but now in pockets pan-India, they do well.” 
	 
	While it is true that there are quite a few experimental movies that are being screened, but multiple sources in the industry, on conditions of anonymity, told us that about 60-75% of the movies that go on the floor never see light of the day. 
	 
	 
	 
	A lot of these movies are actually finished products but fail to make it to cinema halls as the distributors are unwilling to buy them or the producer has lost confidence in the movie and does not want to spend more money in promoting them. 
	 
	Despite of the fact that some movies do well in global markets, they are not released in India. The movies that have found place in this list include Peddlers, The Coffin Maker, Dekh Indian Circus, etc. 
	 
	Mind you, not all of these shelved movies have lesser known faces as their star cast. The Coffin Maker stars Naseeruddin Shah while Nawazuddin Siddiqui features in Dekh India Circus. 
	 
	Siddiqui said, “It is rather unfortunate that a lot of content-oriented movies in India are still struggling to get funding in the country and there are a few completed projects that are not able to secure a release. Not just Dekh India Circus, there are a few more of my movies that are currently not released and I have started taking more commercial projects since last year with the hope that if I become a little more known face, it will be easier for my directors and producers to get the pending projects released.” 
	 
	And off-beat movies that managed to secure a release, had to face a tough time in the process. 
	 
	For instance, Shonali Bose’s “Margarita With a Straw”, which has Kalki Koechlin as the leading lady, garnered accolades at Toronto International Film Festival and Koechlin also bagged the best actress award at The Tallinn Black Nights Film Festival in 2014. After much delays, the movie finally released to Indian audience on April 17, 2015.
<div style="page-break-after: always;">
	&#xa0;</div>

	Unfortunately, not all the movies are lucky as this one. There are quite a few of these Bollywoods' lost children that fail to get a screen space in the midst of high-brow glitterati. 
	 
	I managed to see the world premiere of one such movie in the very heart of London’s film world. Being a movie enthusiast, I had heard a lot about London’s prestigious Raindance Film Festival and it was quite a coincidence that I managed to see a Bollywood movie listed as an `official selection’. 
	 
	Curiosity got the better of me and I reached just in the nick of the time to see ‘Peter Gaya Kaam Se’ (PGKS) (aka The Goa Run). The super plush Vue Cinema in Piccadilly Circus was almost full and the first theatrical screening for this lost Bollywood baby was a complete entertainment package. 
	 
	John Owens' action packed adventure tells the story of a motorcycle taxi driver from Goa (Rajeev Khandelwal) who falls in love with Mira, a beautiful and beguiling drug smuggler from London (Lekha Washington). This out and out commercial flick was originally produced by UTV Spotboys but got shelved and largely forgotten during Disneys' protracted takeover of the company. 
	 
	Director John Owen, who has worked in India for many years as one of MTV and Channel [V]’s head honchos, had penned and directed this story. The movie was shot extensively in Goa and took about a month to complete. It turns out that, the Raindance founder Elliot Grove took a personal interest in the film. 
	 
	 
	 
	Says Owen, "Raindance loved the film and were determined to host the world premiere, especially as I am the first Brit to direct a Bollywood film. A fact that makes me very proud. So when Disney finally gave permission I flew over to Mumbai, finished the sound work we had pending at my cost, did the subtitles myself and had a high end digital print made. The quality of the screening was just superb.” 
	 
	Raindance is in its 22nd year and has become one of the world’s premiere film festivals and very highly thought of by the industry itself. 
	 
	Owen adds, "We didn’t have any money to promote the screening so it was all word of mouth and the buzz of social media. People came from all over the country, it was amazing." 
	 
	Ironically, on the very same weekend Disney's Khoobsurat was premiering in the UK and I could see a theatre just across the street in London's Leicester Square showing it. 
	 
	When I put this point across to Owen, he chuckled and said, "It's funny because Shashanka Ghosh and I have been friends since our MTV days. I stayed with him when I was over in Mumbai fixing up the film in September and we joked about him being Disney's loved and me being their unloved child.” 
	 
	Given the response this movie managed to get sans any promotion and that too in London, I was curious to know what plans Owen or Disney have for this movie. Owen shared that some high-flying industry folks were amongst the excited audience and they saw real potential for the film in the UK and the US. 
	 
	No wonder, UK distributors are showing interest in the movie. Even in India PGKS is well-liked amongst industry insiders who were given personal screenings by the director. After all, the film does come with some pedigree. Anurag and Abhinav Kashyap were `creative producers' and UTV’s top producer on the job at the time was the visionary Vikas Bahl (who has given movies such as Chiller Party and Queen). So, what happens now to Peter Gaya Kaam Se? 
	 
	Owen picks on a philosophical note and shares, "It's all about love and timing. PGKS came along at the wrong time in the marriage of UTV and Disney. So, it’s the unwanted child. A bit like how Danny Boyle’s Slumdog Millionaire was for Warner Brothers. Warners’ just didn’t like the film so they let Danny go off and find a new home with Fox Searchlight. Fox loved the film, supported Danny, and made Slumdog a massive box office success. The film industry does not work like a science. Sometimes it comes down to personal taste. When I get depressed about the whole thing I think of Danny and Slumdog and get inspired all over again.” 
	 
	While Owen never had the resources or connections to find buyers for PGKS, on its own, he is looking to crowd funding and other ways to get this movie to be released.
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	It is noteworthy, that UTV Spotboys was the pioneer of small budget, content-oriented movies in India. 
	 
	Khosla Ka Ghosla was one of the first movies in this genre that was produced under UTV Motion Pictures. Later between 2008 and 2009, under the UTV Spotboys banner, they released movies such as Dev D, Oye Lucky Lucky Oye, Welcome to Sajjanpur, A Wednesday, Mumbai Meri Jaan and Aamir. All these movies managed to get a fair share of success at the ticket window. 
	 
	 
	 
	Another coincidence worth pointing out in the case of Peter Gaya Kaam Se is that it went on floor almost at the same time as Paan Singh Tomar. 
	 
	The latter, too, was produced by UTV Spotboys and managed to get a release on March 2, 2012, almost four years after it was complete and it managed to be a box office success largely due to word of mouth. 
	 
	The bigger coincidence is that Paan Singh Tomar, too, was premiered at the 2010 British Film Institute London, almost two years before its domestic release. 
	 
	We spoke to Rucha Pathak on why it was such a challenge to make a movie like Paan Singh Tomar. 
	 
	Pathak was the associate producer of Paan Singh Tomar and Sr. Creative Director at UTV (now Disney India) when this film was being made and is now Head of Creative &amp; Development at Fox Star Studios. 
	 
	“The main challenges we faced while trying to make Paan Singh Tomar was that because it was probably the first time a film like this was being made people did not realise what it was going to be like and it was therefore completely against the trend in those days,” she said. 
	 
	Also we could not help ask her if is it really possible to get any small budget movie out there in the market to which she answered, “It is difficult to release small and medium budget films these days but not impossible. I think if one can find the right marketing budget and the right target audience that you want to reach out to, then it’s possible to release a film. It is really critical these days to make films at the right budget and market films at the right budget. Once that is under control then I believe one can get a film out to reach an audience that it is meant for.” 
	 
	While Pathak emphasised on the budgeting bit, Nahata feels, “Exhibition or the release strategy is very detrimental to the business of content driven movies. The moment there is a big movie coming in, they are thrown out. Most such movies need time for the word of mouth to pick up.” 
	 
	
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The distributors today are looking for instant gratification. They would expect the movie to have 80 to 90% occupancy rates for its release Friday itself. If the movie does not show results by Sunday, then on Monday it is thrown out. This was not really the case earlier. I still remember when Maine Pyaar Kiya released, it had just one cinema hall in Mumbai, later when the word of mouth spread, the movie was given more space and it was a such a huge hit,” shares Ami Shah, co-founder and creative director of IntelliAssist (a company that has handled social media mandates for Bollywood movies). 
 
Indeed, distribution is one big challenge for small budget, content-oriented movies in India. However, Director Onir mentions that it is not the only one. Just to give you a perspective, Onir is an Indian film maker, who has churned out movies such as 'I AM, My Brother Nikhil’ and Bas Ek Pal. He had crowd funded his movie I AM, which released in 2010 and also bagged the national award for the same. 
 
Ask him if given a chance would he again crowd fund a movie or give any other director struggling for funds the same suggestion and he replies, “No it is one thing to make a movie and altogether another to get it to the cinema. Marketing a movie, especially a content-oriented one is a hard job.” 
 
I would agree with his point that it is tough nut to market a movie that does not have bankable stars. Like, Filmistaan, the 2014 movie was an endearing tale of wannabe actor, who gets kidnapped by terrorists and held in the home of a Pakistani who deals in pirated Hindi films. The tale captures how both of them bond over movies. 
 
The trailers of the movie looked very bland and I was not sure whether I would want to waste time watching this movie. Fortunately for me, one of my friend dragged me to this movie and I would admit that it was actually one of the best movies of 2014 that I managed to see and yes it did manage to win a national award as well. 
 
The cost of marketing in itself is quite high as well and it is not just important to buy ad space but also to connect right with your target audience. This is perhaps one lesson that the movie Queen managed to do well and of course the word of mouth helped it consolidate its position over a period of time. 
 
Onir also mentions that the government will have to play a greater role to help protect content-driven cinema in India. “The approach that our government takes is that they treat Bollywood as a business and not art. However, it will have to realize that like any art even movies need a bit of support”. In his opinion, there could be plenty of other avenues where movies can be showcased. 
 
Now talking about television, we have 24-hour movie channels that end up playing same movie almost every weekend. Most TV channels pick up movies that have done well on the box office, so that they don’t have to do much in terms of marketing and yet they can have good TRPs on their so-called “World Television Premiere”. It is a possibility that some of these movies that are left biting the dust, some might be ideal for the TV watching audience but so far these gems are not able to get any real support for this medium too. 
 
With the coming of 4G, it is expected that some of these movies might get a fresh lease of hope. There are producers and directors that are looking for alternative channels to monetize their movies via online ads and pay per view models. Currently none of them has been able to come out with a full proof plan and hence some great marvels of Hindi cinema continue to rot in their graves, while the others in the hands of resilient makers are fighting it hard to get to their audiences.

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