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Don’t you love it when a celebrity has a baby and decides to ruin his/her life by naming it something that just doesn’t make any sense? I know, I do. 
 
Giving us utmost joy, <a href="http://www.businessinsider.in/searchresult.cms?query=chris+gayle&amp;sortorder=effectivedate">Chris Gayle</a> who just had a daughter decided to take a dig at the world and everyone who made fun of him a few months back (Remember the ‘Don’t blush baby’ controversy?) by aptly naming his newborn ‘Blush’ giving the whole world a new reason to facepalm about. 
 
But, Gayle is not the only one. 
 
There appears to e a community of celebrities who happen to stop using their brain at the exact moment they are required to name their child. 
 
And, as a result we have scores of children who are going to be tormented through school, college and practically the rest of their life because their parents couldn’t think of ONE normal name. 
 
We’re not kidding. Blanket (!)Jackson, <a href="http://www.businessinsider.in/searchresult.cms?query=micheal+jackson&amp;sortorder=effectivedate">Micheal Jackson’s</a> youngest son ACTUALLY changed his name after being bullied all throughout his growing years. You have our sympathies, Blankie. 
 
It turns out that celebrities have started believing that giving their child horrifying names is included in their duty as parents. 
 
And, we at Business Insider bring to you a definite ranking of the 10 absolutely <keyword id="3333059" type="UNKNOWN" weightage="100" keywordseo="worst-celebrity-baby-names">worst celebrity baby names</keyword> of all time so that you know what NOT to name anyone ever. 
 
Warning: These stunts are performed by expert idiots. Please don’t try this at home on our own child 
 
 
 
 
10. Kyd 
 
Californication star <keyword id="107092" type="PERSON" weightage="100" keywordseo="David-Duchovny">David Duchovny</keyword> named his kid ‘Kyd.’ Except he couldn’t spell kid. I have no words. 
 
 
 
 
9. Bear blu 
 Actress <keyword id="144493" type="PERSON" weightage="100" keywordseo="Alicia-Silverstone">Alicia Silverstone</keyword> didn’t want a son. Going by his name, she wanted an animal with a weird colour fetish. And, we present- Bear Blu. 
 
 
 
 
8. <keyword id="780582" type="PERSON" weightage="100" keywordseo="Kal-El">Kal-el</keyword> 
 
We have only one question for you Nicholas Cage- WHY IN THE WORLD WOULD YOU NOT WANT YOUR CHILD TO HAVE A NORMAL CHILDHOOD. 
 
(Trivia: Kal-el is the birth name of Superman) 
 
 
 
 
7. Heavenly Hiraani Tiger Lily 
 
This is just the first name of INXS singer Micheal Hutchen's daughter. Her full name is Heavenly Hiraani Tiger Lily Hutchence Geldof. 
 
Can someone please explain what is happening here? Just make it stop. 
 
 
 
 
6. Bronz Mowgli 
 
Ashlee Simpson's child's name has me so confused. A London borough combined with a lovable Jungle Book character? WHY? I'm angry. 
 
 
 
 
 
5. Audio Science 
 
Actress Shannyn Sossoman named her own flesh and blood Audio Science. Yes, you heard me right. She did that to her own child. 
 
Was she convinced she gave birth to a subject and not a living breathing human being who deserves a decent name? Who allowed this injustice? 
 
 I have questions. 
 
 
 
 
4. <keyword id="3333062" type="UNKNOWN" weightage="100" keywordseo="Moxie-Crimefighter">Moxie Crimefighter</keyword> 
 
Penn Jilette is a man of many talents. He is a comedian, magician, actor, inventor and even a best-selling author, but sadly the one talent he fails to possess is to not understand how names work. 
 
He has gone on record admitting that he named his daughter ‘Crimefighter’ as a JOKE. Brb. Thanking my parents right now. 
 
 
 
 
3. <keyword id="3333061" type="UNKNOWN" weightage="100" keywordseo="Pilot-Inspektor">Pilot Inspektor</keyword> 
 
Actor Jason Lee named his son by combining two absolutely cool occupations to make a really really really weird name- Pilot Inspektor. I’m sure this takes great talent. 
 
Is it possible he actually thinks Inspector is spelled that way? 
 
 
 
 
2. North West/Saint West 
 
This is an all-time name classic. Bow down to the greats. If naming their first born North West wasn’t enough, they named their second born Saint West. My list would have been nothing without this gem. 
 
Which begs the question- What would the world have been without Kim Kardashian? I shudder. 
 
 
 
 
1. Blush 
 <keyword id="44186" type="PERSON" weightage="100" keywordseo="Chris-Gayle">Chris Gayle</keyword> courted trouble and a hefty fine when he told a female presenter ‘Don’t blush, baby’ in December, last year. In April, this year- he decided to name his first born daughter Blush and announced it to the world by saying ‘Blush won’t blush, my baby.’ Is this man for real? 
 
That will be all. 
 
P.S- We haven’t included Blue Ivy or Apple because they seem like harmless names after reading about these 10 names. Our sympathies however are with all of them.

RANKED: The 10 absolutely horrifying celebrity baby names that make you question everything

<ul class="summary-list"><li>Nicolas Cage once bought an extra plane ticket for his son's imaginary friend, according to Minnie Driver. </li><li>Driver shared the anecdote in the comments section of an Instagram post about Cage.</li></ul>Nicolas Cage once purchased an extra seat on a flight for his son's imaginary friend, according to a recent Instagram comment by Minnie Driver. The meme account <a href="https://www.instagram.com/iamthirtyaf/?hl=en" target="_blank" rel="noopener">@iamthirtyaf</a> shared a roundup of Cage-related memes and anecdotes on Monday, including a tweet from user @not_thenanny. In the tweet, @not_thenanny claimed she was once asked to give up her bridal suite a month in advance by the hotel for a "celebrity guest," which later appeared to be Cage. "Nic Cage tried to ruin my wedding and that's my story," @not_thenanny wrote. But in the comments of that viral post, the <a href="https://www.insider.com/good-will-hunting-cast-then-now-photos-2023-6">"Good Will Hunting"</a> star shared a heartwarming anecdote of her own involving Cage. "Was once on a plane with NC and his son and a seat had also been purchased for his son's imaginary friend," Driver wrote, along with a black heart emoji. At the time of writing, Driver's comment had garnered over 300 likes from other Instagram users. <div type="image" title="A screenshot of a comment by actress Minnie Driver on a post from @iamthirtyaf." height="349" width="1170" msid="101347888" hostid="261" sizebytes="22184"></div>The <a href="https://www.insider.com/unbearable-weight-of-massive-talent-nicolas-cage-writer-director-interview-2022-4">"Unbearable Weight of Massive Talent" star</a> has <a href="https://people.com/parents/all-about-nicolas-cage-children/" target="_blank" rel="noopener">three children</a>. Cage shares his eldest child, Weston, with actress Christina Fulton. The two dated in the early '90s, and welcomed Weston in 1990. Cage also has 17-year-old Kal-El (born in 2005) with his <a href="https://www.insider.com/nicolas-cage-interview-jimmy-kimmel-national-treasure-cave-2022-4">third wife, Alice Kim</a>, and recently welcomed a daughter, August Francesca Coppola Cage, with his <a href="https://www.insider.com/nicolas-cage-happily-married-to-fifth-wife-riko-shibata-2022-1">current wife, Riko Shibata</a>.

Nicolas Cage once bought an airplane ticket for his son's imaginary friend, according to Minnie Driver

<ul class="summary-list"><li>The new <keyword id="12166636" type="UNKNOWN" weightage="60" keywordseo="superman" source="Orion">Superman</keyword> is coming out as <keyword id="12169020" type="UNKNOWN" weightage="60" keywordseo="bisexual" source="Orion">bisexual</keyword> in a new comic, <keyword id="11897324" type="UNKNOWN" weightage="60" keywordseo="dc" source="Orion">DC</keyword> <keyword id="11948340" type="UNKNOWN" weightage="60" keywordseo="comics" source="Orion">Comics</keyword> announced Monday.</li><li>Jonathan Kent, son of Clark Kent and Lois Lane, will embark on a new relationship with a male friend.</li></ul>The new Superman will soon be in a romantic relationship with a same-sex partner, <a href="https://www.dccomics.com/blog/2021/10/11/jon-kent-finds-his-identity-in-superman-son-of-kal-el-5">DC Comics announced Monday.</a>Jonathan Kent, the son of Clark Kent and Lois Lane, will be involved with a male friend in his new series "Superman: Son of Kal-El", <a href="https://www.nytimes.com/2021/10/11/arts/superman-comes-out.html?smid=tw-nytimes&amp;smtyp=cur=cur">The New York Times reported</a>."I've always said everyone needs heroes and everyone deserves to see themselves in their heroes and I'm very grateful DC and Warner Bros. share this idea," writer Tom Taylor said in DC's statement. "Superman's symbol has always stood for hope, for truth and for justice. Today, that symbol represents something more. Today, more people can see themselves in the most powerful superhero in comics."The 2021 superhero has already proven he's a different Superman from his father. Jon Kent has fought wildfires brought on by climate change, interfered in a high school shooting, and protested refugee deportation, according to The Times.The <keyword id="11893589" type="UNKNOWN" weightage="100" keywordseo="news" source="Orion">news</keyword>, which came on National Coming Out Day, is not uncommon in the comic book world today. Other famous series have included storylines to be more inclusive. Robin, Batman's famous sidekick, recently said he had feelings for a man, and Aquaman's newest series stars a <keyword id="11911132" type="UNKNOWN" weightage="60" keywordseo="gay" source="Orion">gay</keyword> Black man, The Times reported.Jon Kent's coming out story will be available on November 9.This story is developing. Please check back for updates.

DC's new Superman comes out as bisexual

Good afternoon. Here are the top stories so far today.For more daily and weekly briefings, <a href="https://www.businessinsider.com/subscription/newsletter">sign up for our newsletters here</a>.What happened today:<ul><li>Merck requests authorization for anti-COVID pill. <a href="https://www.businessinsider.com/merck-asks-fda-to-authorize-covid-19-antiviral-pill-2021-10">Merck submitted an application for emergency use authorization to the FDA for its COVID-19 antiviral pill, the company said Monday.</a> If authorized, the drug, called molnupiravir, would become the first oral antiviral treatment for COVID-19. Molnupiravir, jointly developed by Merck and Ridgeback Biotherapeutics, "significantly reduced the risk of hospitalization or death," the companies said in a statement on October 1.</li><li>Facebook Oversight Board to meet with whistleblower. <a href="https://www.businessinsider.com/facebooks-oversight-board-whistleblower-frances-haugen-will-meet-2021-10">Facebook's independent "Supreme Court" will meet with company whistleblower Frances Haugen after she made a series of bombshell claims about the tech giant.</a> "Board members appreciate the chance to discuss Ms. Haugen's experiences and gather information that can help push for greater transparency and accountability from Facebook through our case decisions and recommendations," the Board said in a post on Monday. </li><li>DC's new Superman comes out. <a href="https://www.insider.com/new-superman-is-bisexual-2021-10">The new Superman will soon be in a romantic relationship with a same-sex partner, DC Comics announced Monday.</a> Jonathan Kent, the son of Clark Kent and Lois Lane, will be involved with a male friend in his new series "Superman: Son of Kal-El," The New York Times reported.</li><li>We're suing. <a href="https://www.businessinsider.com/foia-insider-biden-trump-pence-gsa-lawsuit-staffing-records-2021-10">Insider</a><a href="https://www.businessinsider.com/foia-insider-biden-trump-pence-gsa-lawsuit-staffing-records-2021-10"> filed a lawsuit against the Biden administration Monday to obtain the names of staffers who have this year earned taxpayer-funded paychecks while working for former President Donald Trump and former Vice President Mike Pence.</a> The lawsuit seeks to compel the General Services Administration to provide the names of nine staffers who worked for Trump and Pence in the months after they left office and received federal paychecks for as many as six months after the conclusion of the Trump administration. </li><li>Bitcoin surges to 5-month high. <a href="https://markets.businessinsider.com/news/currencies/bitcoin-price-outlook-5-month-high-57000-shiba-inu-cryptocurrency-2021-10">Bitcoin surged to a five-month high on Monday, climbing back above $57,000 to outperform the broader cryptocurrency sector.</a> The largest cryptocurrency by market capitalization hit a record high of $65,000 in April. But it could be headed for another short-term dip. </li></ul>That's all for now. See you tomorrow.

Nicolas Cage just got married for the fifth time

<ul class="summary-list"><li><keyword id="42650" type="PERSON" weightage="60" keywordseo="Nicolas-Cage">Nicolas Cage</keyword> was spotted riding a horse-drawn carriage with his new wife Riko Shibata.</li><li><a href="https://www.insider.com/nicolas-cage-just-got-married-for-the-fifth-time-2021-3">Cage and Shibata married last month</a> on February 16.</li><li>This is Cage's fifth marriage and comes after a four-day marriage that ended in 2019.</li></ul>Nicolas Cage was spotted riding a horse-drawn carriage in <keyword id="6355838" type="LOCATION" weightage="60" keywordseo="new-york">New York</keyword> with his new wife Riko Shibata following their <a href="https://www.insider.com/nicolas-cage-just-got-married-for-the-fifth-time-2021-3">marriage last month.</a>Cage looked typically Nicolas Cage in his cowboy hat, jeans, and multicolored jacket as the newlyweds went for a ride around Central Park. <a href="https://people.com/movies/nicolas-cage-wife-riko-shibata-carriage-ride-nyc/">PEOPLE posted the pictures of Cage and Shibata</a> on its site.Last month on February 16, 26-year-old <a href="https://www.insider.com/nicolas-cage-just-got-married-for-the-fifth-time-2021-3">Shibata became Cage's fifth wife</a> after the two tied the knot in a small, private ceremony at the Wynn Hotel in Las Vegas. Cage's representative told People: "The date was chosen to honor the birthday of the groom's late father. The bride wore a handmade Japanese Bridal Kimono from Kyoto that required three layers."This is Cage's fifth marriage and it is already longer than his fourth one was. In March 2019, Cage, now 57, wed Erika Kookie in a marriage that only lasted four days before he filed for an annulment. The divorce was granted in June that year.Before that, the <a href="https://www.insider.com/the-best-and-worst-nicolas-cage-movies-2020-1">prolific actor</a> was married to Oscar-winning actress Patricia Arquette for six years from 1995 to 2001. Following that divorce, he married Lisa Marie Presley, Elvis Presley's daughter, in 2002. They divorced in 2004.His third marriage was his longest. He married Alice Kim in 2004 and they were together for 12 years before splitting up in 2016.Cage has two children. His first wife, Arquette, gave birth to son Weston in 1990. He fathered a second son with his third in 2005, called Kal-El - <a href="http://news.bbc.co.uk/1/hi/entertainment/4307332.stm">named after Superman's birth name.</a>The Oscar-winning actor was recently in the news after "WandaVision" star <a href="https://www.insider.com/kat-dennings-mimed-escape-audition-nicolas-cage-refused-touch-her-2021-2">Kat Dennings shared an audition story</a> in which she had to mime getting away from Cage because he refused to touch her."He was so respectful, and I think that might have been where it was coming from, like, I'm a young girl so he didn't want to physically touch me and make me uncomfortable. I appreciate it. I really do," Dennings said.

Nicolas Cage was spotted riding around in a carriage in New York with his new wife Riko Shibata

<ul class="summary-list"><li>J.J. Abrams confirmed to Insider that he won't direct the long-awaited Black <keyword id="7435" type="PERSON" weightage="60" keywordseo="Superman">Superman</keyword> <keyword id="6356021" type="UNKNOWN" weightage="60" keywordseo="movie">movie</keyword>.</li><li>Sources previously told The Hollywood Reporter it would be "tone-deaf" for Abrams to direct.</li><li>Abrams remains a producer on the project, while Ta-Nehisi Coates is writing the screenplay.</li></ul>J.J. Abrams confirmed he won't direct the first "Superman" movie <a href="https://www.insider.com/jj-abrams-wont-direct-first-black-superman-hollywood-reporter-says-2021-5">to feature a Black actor in the role of the iconic superhero</a>. "I will not be directing that movie, but I can't begin to express how excited we are for that project," Abrams told Insider during a press junket for the <a href="https://www.insider.com/liseys-story-trailer-julianne-moore-new-stephen-king-tv-show-2021-5">upcoming Apple series "Lisey's Story,"</a> the Stephen King adaptation that Abrams is producing, on Saturday. Abrams' comments to Insider come weeks after sources at <keyword id="14846" type="COMPANY" weightage="60" keywordseo="Warner-Bros-">Warner Bros.</keyword>, the studio behind the "Superman" movie, and <keyword id="341242" type="COMPANY" weightage="60" keywordseo="DC-Comics">DC Comics</keyword>, the publisher behind the character, told <a href="https://www.hollywoodreporter.com/movies/movie-news/black-superman-ta-nehisi-coates-warner-bros-movie-1234947599/">The Hollywood Reporter</a> that it would be "tone-deaf" to have the "Lost" cocreator direct the movie given <a href="https://www.insider.com/hollywood-diversity-whats-next-black-executives-2021-1">Hollywood's push for diversity in executive positions</a>. The <a href="https://www.hollywoodreporter.com/movies/movie-news/black-superman-ta-nehisi-coates-warner-bros-movie-1234947599/">same sources</a> shared that Warner Bros. was committed to having a Black director lead the project while Abrams would remain attached to the film as a producer.The studio <a href="https://www.hollywoodreporter.com/movies/movie-news/ta-nehisi-coates-to-write-new-superman-movie-for-warner-bros-4139376/">had previously announced in February</a> that author and journalist Ta-Nehisi Coates was writing the screenplay, which isn't set to be delivered until later this year. <h2><keyword id="442750" type="PERSON" weightage="60" keywordseo="Zack-Snyder">Zack Snyder</keyword>, who directed the latest 'Superman' films, called the new project a 'long overdue move'</h2>Actors like <a href="https://www.denofgeek.com/movies/men-of-steel-11-actors-who-have-played-superman/">Henry Cavill, Christopher Reeve, and Dean Cain</a> have all portrayed Superman/Kal-El/Clark Kent in various movie and TV adaptations about the DC <keyword id="7436" type="PERSON" weightage="60" keywordseo="superhero">superhero</keyword>. <div type="image" title="superman henry cavill man of steel" height="857" width="1143" msid="82747625" hostid="261"></div>While Abrams didn't share much about the forthcoming "Superman" project (which is still in early stages) beyond telling Insider that he is "excited," fans have been speculating about how the production will approach having a Black actor in the role for the very first time.<a href="https://www.inverse.com/entertainment/dc-black-superman-jj-abrams-clark-kent">As Inverse reported earlier this month</a>, some fans have guessed that the movie might see a Black actor continue in Cavill's, Reeve's, and Cain's footsteps, playing the classic Clark Kent version of Superman.Others have theorized that the actor might play a Black Superman from an alternate universe, like <a href="https://www.cbr.com/trivia-things-didnt-know-calvin-ellis-superman/">Calvin Ellis, the Superman of Earth-23</a>, or <a href="https://www.cbr.com/val-zod-superman-earth-two/">Val-Zod</a>, a Kryptonian who picked up the Superman mantle on Earth-2. But Warner Bros. and DC sources<a href="https://www.hollywoodreporter.com/movies/movie-news/black-superman-ta-nehisi-coates-warner-bros-movie-1234947599/"> told THR in May</a> that the movie will likely bear a close resemblance to the original comic books and will center around Clark Kent as Superman, instead of Calvin Ellis or Val-Zod. No matter what direction Abrams, Coates, and the not-yet-announced director decide to take with the character, they appear to have "Man of Steel" (2013) and "Justice League" (2017) director Zack Snyder's blessings. "My feeling is that I love J.J. [Abrams], I love what he's done in the past," Snyder, who directed Cavill as Superman, <a href="https://www.radiotimes.com/movies/zack-snyder-superman-black-lead-newsupdate/">told RadioTimes.com on May 10</a>.He added: "I'm interested to see what happens, it's a bold and cool and probably long overdue move.

J.J. Abrams reveals he 'will not be directing' Black Superman movie after DC source said it would be 'tone-deaf'

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>The first trailer for CBS' anticipated "Supergirl" is here.The series, starring Melissa Benoist&#xa0;as Kara Zor-El, Superman's cousin, will premiere on the network Mondays this fall at 8 p.m. EST.Here's the synopsis via CBS:Twelve-year-old Kara escaped the doomed planet Krypton with her parents' help at the same time as the infant Kal-El. Protected and raised on Earth by her foster family, the Danvers, Kara grew up in the shadow of her foster sister, Alex (Chyler Leigh), and learned to conceal the phenomenal powers she shares with her famous cousin in order to keep her identity a secret. Years later at 24, Kara lives in National City assisting media mogul and fierce taskmaster Cat Grant (Golden Globe Award winner Calista Flockhart), who just hired the Daily Planet's former photographer, James Olsen (Mehcad Brooks), as her new art director. However, Kara's days of keeping her talents a secret are over when Hank Henshaw (David Harewood), head of a super-secret agency where her sister also works, enlists her to help them protect the citizens of National City from sinister threats. Though Kara will need to find a way to manage her newfound empowerment with her very human relationships, her heart soars as she takes to the skies as Supergirl to fight crime.The trailer makes a lot of references to Supergirl's famous cousin, the Man of Steel, but it's not clear whether the series will attempt to connect with Warner Bros.' DC cinematic universe at all.&#xa0;Watch the trailer below:<div><div></div></div>&#xa0;&#xa0;

Here's the first trailer for the 'Supergirl' TV show

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Scott Barbour/Getty ImagesA 'No U-Turn' road sign is seen near the British Houses of Parliament on April 19, 2004 in London</div></div></div>Deutsche Bank is boosting European interest rates trading team with three new hires in London, despite signalling earlier this year that it would scale back. The bank hired Kal El-Wahab and Kilian Frensch from Credit Suisse and Brevan Howard as well as Ryan Sbarra from Bluecrest, who'll head up the Sterling desk. Sam Wisnia, head of rates in Europe, said: "We are committed to maintaining our world-class client franchise in rates and continue to invest in this space." Which is a bit of a change from April, when Deutsche Bank <a href="https://www.db.com/ir/en/download/Deutsche_Bank_Strategy_2020_27April2015.pdf">said it would "optimize"</a> rather than grow its rates trading team in a strategy presentation, <a href="http://www.reuters.com/article/2015/03/23/us-deutsche-bank-restructuring-idUSKBN0MJ1Q820150323">amid reports it would shrink the division.</a>It may mark one of several shifts that new co-CEO John Cryan is preparing to make after taking over the reigns from Anshu Jain, who was ousted in June. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/uber-helicopters-nyc-airports-low-price-gotham-air-2015-6">The 'Uber of helicopters' can get you from Manhattan to JFK for much less than you think </a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="tuMGh4dTrxXrtV4qUhqZEiSDVwRtqa4G" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Deutsche Bank is changing its strategy on interest rate trading

<a href="http://www.businessinsider.in/searchresult.cms?query=Superman&amp;sortorder=effectivedate">Superman</a> is a fictional superhero appearing in comic books, TV shows, movies, etc. <keyword id="7435" type="PERSON" weightage="80" keywordseo="Superman">Superman</keyword> helped to create the superhero archetype and establish its primacy within the entertainment industry. Characteristics of Superman created huge impact on target audience and one can learn from him lessons for business and life of an entrepreneur. 
 
The origin story of <a href="http://www.businessinsider.in/searchresult.cms?query=Superman&amp;sortorder=effectivedate">Superman</a> relates that he was born Kal-El of House of El on the planet Krypton, before being rocketed to Earth as an infant by his scientist father Jor-El, moments before Krypton's destruction. Discovered and adopted by a Kansas farmer and his wife, the child is raised as Clark Kent and imbued with a strong moral compass. 
 
Here are some lessons if you're growing up as a startup in unchartered territories and unknown geographies. 
 
Resources and Team: 
 
<a href="http://static.comicvine.com/uploads/original/12/120730/3091802-superman_wonder_woman__batman_by_jukkart%5B1%5D.jpg">Image Source</a> 
Very early Clark started to discover and in turn display various superhuman abilities, which, upon reaching maturity, he resolved to use for the benefit of humanity through a secret "<a href="http://www.businessinsider.in/searchresult.cms?query=Superman&amp;sortorder=effectivedate">Superman</a>" identity. 
 
The Potential of Unique and Gifted Children – Normal is overrated. A boyhood Clark had difficulty fitting in. Perhaps your start-up does as well. If so, it may simply be poised for future greatness. 
 
He joins hands with <a href="http://www.businessinsider.in/searchresult.cms?query=Batman&amp;sortorder=effectivedate">Batman</a> and Superwoman and builds a team to save the world. He knows how to build his strength by associating with the partners with either equal or more strength. Similarly start-ups need to join hands with the entities in their eco-system to build the strength of symbiotic partnerships. 
 
He knows his weak spots. One word: Kryptonite. You’re not going to see Superman embrace Kryptonite, but instead find ways to work around it. How many times have you found yourself making the same mistake over and over because you keep embracing your Kryptonite? It can be your pitch deck, sales presentation. 
 
Business: 
 
<a href="http://media.dcentertainment.com/sites/default/files/GalleryComics_1920x1080_20141119_BMSM_Cv16_54527178a6ef77.54540213.jpg">Image Source</a> 
His business is to undo wrongs: and knows how to market his skills. Leaping over tall buildings with a single bound and being able to fly, are not skills everyone can emulate, but you have to admit the guy knows how to make others appreciate him. He’s not afraid to offers his skills to a wide range of industries, and isn’t afraid to take risks. Being able to always demonstrate your value is critical throughout the business. 
 
He maintains his moral compass. Superman has drawn his line in the sand and never crosses it. Can you say the same about your start-up? Or, have you succumbed to bottom-line pressures or other factors that have you breaking a personal and professional morale code of conduct? Maybe it’s time to figure out what you stand for – and stick with it. 
 
Also, he doesn’t use his powers except for the welfare of the society. <a href="http://www.businessinsider.in/searchresult.cms?query=Start-ups&amp;sortorder=effectivedate">Start-ups</a> can learn that one needs to understand the target customers or market segments to be catered with their services and products and keep pivoting in business as and when required to serve the target audience better – course correction is a matter of pride and not disbelief. 
 When Jor-El, attempted to dissuade General Zod from a political coup then General Zod says “Endless debates lead to nothing.” Remember this during your next <keyword id="34454" type="ORGANIZATION" weightage="60" keywordseo="leadership">leadership</keyword> meeting. <keyword id="6362513" type="ORGANIZATION" weightage="100" keywordseo="Startups">Startups</keyword> must choose “ Speed” over “ Precision” – Speed now and Precision Forever…. 
 
One day Clark says to his mother “The world’s too big mom” and she replies, “Then make it small.” If you think your target market is too big then divide it into small chunks and accomplish your targets through incremental progress. Reach your addressable market before attempting to impact the potential market. 
 
Sometimes passion can be quite destructive when misguided and it can be learned through Genral Zod’s dialogue,“I exist to only protect Krypton. This is why I was born.” 
 
Investments: 
 
<a href="https://comicnewbies.files.wordpress.com/2015/01/batman-shows-superman-why-technique-matters.jpg">Image Source</a> 
Superman makes sure that he invests his time and resources for improving his strength and activities which will help him continue to scale up the work he intends to do. 
 
Similarly start-ups can invest on growing their business and focus on adding value to the society through their product or service. Self investment always is non threatening however if need be, like minded partners need to be picked up to invest in time, money and efforts.Choose these partners carefully and cautiously. No such partner should have “Kryptonite” in their pockets. 
 
UI/UX &amp; External Communication: 
 
<a href="https://images8.alphacoders.com/386/386239.jpg">Image Source</a> 
Superman maintains personal appearances. You’re not going to see Superman having fight with his enemies in a wrinkled trouser and shirt while saving the world. 
 
Superman values the power of appearances, and he keeps those boots shined, the cape ironed and the biceps buffed. Strangers make judgments about you during first meeting based on appearance and Superman knows how to make an entrance. Similarly, a start-up should make sure that entry is impactful with catchy appearance through their logo, website, handouts, photographs, videos, etc. First meeting with potential customers and business partners needs to be impressive and must influence them to join hands with you. User Experience, User Interface and Customer Communication impact differentiate one from the other – and in the real and virtual world – a seamless impact of <a href="http://www.businessinsider.in/searchresult.cms?query=UI%2FUX&amp;sortorder=effectivedate">UI/UX</a> must be created by each startup. 
 
Impact Advisors / Role of a Mentor: 
 
<a href="http://vignette2.wikia.nocookie.net/marvel_dc/images/b/bb/Jonathan_Kent_0001.jpg/revision/latest?cb=20140615153055">Image Source</a> 
Let’s understand this through some sentences of Jonathan Kent, Superman’s father and mentor. 
 
“There is more at stake here than just our lives. It is the lives around us.” – Mentor makes you aware of your responsibility to those in your sphere of influence. 
 
“People are afraid of what they don’t understand.” - So make sure that you keep your sales and marketing effort so simple that people understand it. Sometimes mentor tells you something that has implicit meaning in it. Find out what it is. 
 
“I believe you were sent here for a reason. And even if you take the rest of your life, you owe it to yourself to find out what that reason is.” – A great mentor provides direction and intentionality for her/his mentee. 
 
“You have to decide what kind of man you want to grow up to be. Because that man, good character or bad, is going to change the world.” - Great mentors give their mentee a BIG vision for their business idea. Subsequently, a start-ups performance is often directly proportionate to their mentor’s confidence in them. 
 
Perspective and Positive Image: 
 
<a href="http://media.dcentertainment.com/sites/default/files/GalleryComics_1900x900_20140827_ADVSM_Cv16_53d18b5fba1d37.89315316.jpg">Image Source</a> 
Change doesn’t daunt him. Superman knows he has to change with the times, and his persona has reflected the different moods of a nation going through various wars, upheavals and cultural shifts. He embraces differences and leads through example by treating everyone fairly and with respect. 
 
“Hope. The potential of every person can be a force for good.” – Optimistic perspectives provide solutions and are the reason for hope. 
“Sometimes you have to take a leap of faith. The trust comes later.” – Trust can take a lifetime to earn but can be lost at a moment in time. 
 
The Responsibility Of Service – Superman leads by example in that for many people helping others is not an option. It is simply part of our identity. 
 
“You can’t control me but I’m not your enemy.” – Superman. As a leader, you can’t control others if you can’t control yourself. 
 
PR and Publicity becomes an implicit need of a startup – and never to believe that every publicity if good publicity. Maintaining a meaningful and positive image is always important and to never be in news for conflicting reasons. If this means that the startup needs to hire professional PR Specialists then so be it. 
 
Forward Research: 
 
<a href="http://static.comicvine.com/uploads/original/11112/111122896/4322945-superman-dc-comics-superman-comic-book-super-hero-superhero-anger-power-anger.jpg">Image Source</a> 
Assessing the situation to approach is what Superman does with analysis, using the information available and tries to collect more information to build his trust on his decisions. This can be understood well when he says “Zod can’t be trusted. I’m not sure the people of Earth can either.” – While being in business, a forward-looking research must be a continuous process: research is not a pre-startup function. 
 
It is an ongoing process that ensures there are regular course corrections. Here we learn that as an entrepreneur one needs to evaluate reality before taking action. Also, research on the same topic can throw up different perspectives – here what matters is the understanding of overlying assumptions. So triangulation of information from multiple sources and then taking a judicious call on the research outcome is an important part. As a startup, one must ensure that due time is spent in learning from what others have been doing and not to keen on re-inventing the wheel at all times. Every data has a story- and the same must be well read and interpreted. 
 
Wrapping it all Up 
Like Superman, every start-up must consider unpredictability to be a friend and 
 
1. Identify, build upon the resources and their strengths – be consciously aware that building an organization is as important as setting up a product life cycle. Probably early stage entrepreneurs who don’t have tech-comm experience struggle more because of their lack of exposure to working in a culture led organization. 
 
2. Along-with building a team, associating with like minded or higher capability partners will help start-ups scale and accelerate faster than otherwise – if not direct support by partners, still their references and guidance is important. 
 
3. Being clear about your actual business: with a design thinking led approach with target customers at the center and business values + ethics being the key for sustainable business growth. 
 
4. Invest wisely on business growth where adding value to society remains the focus. Have an impactful catchy entry in the market, with strong and effective PR, UI, UX impetus and keep improvising on your appearance in the market – so called wow factor! 
 
5. Listen to your impact advisors and mentors carefully, implement learning and ask right questions to clarify doubts: at the end of the day, you are the founder and its your company. 
 
6. Let learning be the continuous process. Keep yourself up in tough times with hope and optimism; yet evaluate reality before taking decisions! 
 
You will encounter Kryptonite at all stages, enhancing immunity is the key. 
 <a href="http://www.technologyvista.in/wp-content/uploads/2016/03/Kryptonite-Batman-V-Superman-700x432.jpg">Image Source</a> 
 
(The article has been authored by Mr. Rishi Kapal, CEO, EduGild) 
 
<a href="http://media.dcentertainment.com/sites/default/files/GalleryComics_1920x1080_20151202_bm_vs_sm_56454f4f3067d8.38840104.jpg">Image Source</a>

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