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As we’re getting ready to bid 2016 goodbye, <keyword id="45395" type="CITY" weightage="100" keywordseo="Google-India">Google India</keyword> released a recap of 2016’s trending stories. From biggest moments, major events to most searched actor and actress, the recap is based on trillions of searches made by Indians on <a href="http://www.businessinsider.in/searchresult.cms?query=GOOGLE&amp;sortorder=effectivedate">Google</a> this year. 
 
Extending unprecedented support to the Indian contingent this year, the sprawling nation of 1.3 billion moved beyond Cricket, as <a href="http://www.businessinsider.in/searchresult.cms?query=RIO+OLYMPICS&amp;sortorder=effectivedate">Rio Olympics 2016</a> emerged as the top trending search query on <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> in 2016. Following up close was a game that took the world by storm, <a href="http://www.businessinsider.in/searchresult.cms?query=POKEMON+GO&amp;sortorder=effectivedate">Pokemon Go</a>. 
 
The US presidential elections have always been closely watched in India but this year the interest was further heightened. US President <a href="http://www.businessinsider.in/searchresult.cms?query=DONALD+TRUMP&amp;sortorder=effectivedate">Donald Trump</a> topped the list of trending personalities. Following him was Indian badminton star and olympic medalist, <a href="http://www.businessinsider.in/PV-Sindhu-looks-absolutely-gorgeous-on-the-cover-of-this-magazine/articleshow/55223130.cms">P.V.Sindhu</a> took the second spot in the overall trending personality searches. The latest social media obsession <keyword id="3847533" type="PERSON" weightage="100" keywordseo="Sonam-gupta">Sonam Gupta</keyword>, made a surprise entry at third position while Indian gymnast <a href="http://www.businessinsider.in/searchresult.cms?query=dipa+karmakar&amp;sortorder=effectivedate">Dipa Karmakar</a> taking the fourth spot followed by <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> actress <keyword id="1515554" type="UNKNOWN" weightage="100" keywordseo="disha-patani">Disha Patani</keyword> who recently made her Bollywood debut in a biopic on Indian cricketing star M S Dhoni. Indian female wrestler and Olympic champion <keyword id="6356003" type="PERSON" weightage="100" keywordseo="Sakshi-Malik">Sakshi Malik</keyword> also featured among the Top 10 trending personalities on Google. 
 A quick look at the year’s top news moments that captured India’s attention reveals that even though Olympics topped the charts, the historic win for <keyword id="6354484" type="PERSON" weightage="100" keywordseo="Donald-Trump">Donald Trump</keyword> in US elections and Britain's withdrawal from the <keyword id="6355110" type="ORGANIZATION" weightage="100" keywordseo="European-Union">European Union</keyword> (<keyword id="6355333" type="UNKNOWN" weightage="100" keywordseo="Brexit">Brexit</keyword>) reflected on India’s rising involvement and interest around global issues. The 7th Pay commission, Demonetization, and the strategic surgical strike on terror groups caught everyone's attention and generated a great deal of search curiosity among Indian users. 
 Among the Bollywood leads, power packed performance by <keyword id="6356062" type="PERSON" weightage="100" keywordseo="Sushant-Singh-Rajput">Sushant Singh Rajput</keyword> and Disha Patani not just won them accolades but the duo also emerged on the top trending charts of male and female bollywood stars. When it comes to movies and entertainment, Bollywood Superstar <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> with his blockbuster film 'Sultan' captured the peak position among top trending movies followed closely by Thalaiva Rajinikanth's blockbuster film 'Kabali'. <keyword id="6355887" type="PERSON" weightage="100" keywordseo="Shahid-Kapoor">Shahid Kapoor</keyword> starrer Udta Punjab, Akshay Kumar’s Airlift and Ranbir and <keyword id="6357860" type="PERSON" weightage="100" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> starrer ‘Ae Dil Hai Mushkil’ also made it to the Top 5.

Here's what India searched on Google in 2016

The media has been buzzing with news of leaked copies of '<a href="http://www.businessinsider.in/searchresult.cms?query=Udta+Punjab&amp;sortorder=effectivedate">Udta Punjab</a>' and 'Great Grand Masti'. Both FCAT copies, <a href="http://www.businessinsider.in/searchresult.cms?query=Rajinikanth&amp;sortorder=effectivedate">Rajinikanth</a>'s blockbuster <a href="http://www.businessinsider.in/searchresult.cms?query=Kabali&amp;sortorder=effectivedate">Kabali</a> met the same fate. Several websites had full links that could be used to view and download a pirate’s copy. India’s <a href="http://www.businessinsider.in/searchresult.cms?query=Bollywood&amp;sortorder=effectivedate">Bollywood</a> film industry, the largest producer of films, is severely threatened by physical and <keyword id="577158" type="UNKNOWN" weightage="80" keywordseo="online-piracy">online piracy</keyword>. 
 
Believe it or not, 2015’s big release <a href="http://www.businessinsider.in/searchresult.cms?query=Baahubali&amp;sortorder=effectivedate">Baahubali</a> took the maximum hit. With 1,485 active piracy links of the SS Rajamouli film available, the film has been downloaded illegally 24.76 lakh times. The total revenue loss in these 17 months to the Telugu film industry stands at a whopping Rs. 1,064 Crores. To expect these guys to face such losses and still tell us why Katappa killed <a href="http://www.businessinsider.in/searchresult.cms?query=Baahubali&amp;sortorder=effectivedate">Baahubali</a> is crazy. 
 
The numbers are mind-boggling to say the least. "Some unofficial estimates show that the overall revenue loss to the Indian Media and Entertainment industry is close to $ 2.5 billion”, Rajkmar Akela, Chairman, Anti Video Piracy Cell, Telugu Film Chamber of Commerce said. 
 
In 2014, India was listed in the International Piracy Watch List by the US. This is a list of four countries where piracy is rampant. However, few seem to care. The number of piracy cases registered in India reduced by just 10% this year as compared to 16% in the Asia-Pacific region. 
 "India's film industry - the economic contribution of the creative economy and creative sectors in India is limited. Issues like copyright infringement, <keyword id="54502" type="UNKNOWN" weightage="40" keywordseo="Film-piracy">film piracy</keyword>, cam cording and content leakage weaken the industry by hampering the deserved revenue production. Economies with supportive copyright protection are at least 30% more likely to have larger and more dynamic content and media sectors than are countries with less favorable IP regime", Mr. Patrick Kilbride, Executive Director, International IP, Global Intellectual Property Center, U S Chamber of Commerce said. 
 With increased penetration of technology and internet in India, piracy through online distribution is expected to continue to be a major source of revenue leakage if immediate steps are not taken to stem this flow of cash. Part of the issue is that legitimate means of digital viewing are still emerging in India. <keyword id="128682" type="COMPANY" weightage="80" keywordseo="Netflix">Netflix</keyword> came in late, and with not many Tier II and Tier III enjoying quality 4G coverage, downloading it using torrents or buying from a local DVD seller just seems easier. 
 “How to grow movie-goer base in the face of growing satellite penetration and piracy remains the bigger and more fundamental challenge”, Ajit Andhare, COO, <keyword id="1194637" type="COMPANY" weightage="60" keywordseo="Viacom18-Motion-Pictures">Viacom18 Motion Pictures</keyword> observes. 
 
This parallel black economy is also hampering innovation. Flipkart’s online music store, Flyte had to shut down a little more than a year of its launch due to music piracy. Another website Dhingana had to shut down after a long struggle. Music Store, a chain of over 100 stores in India was also shut this year due to the effects of piracy. 
 
Truth is, even with the improvements in technology, not many business models and payment mechanisms have evolved to compete effectively with the ‘free’ illegal option. The Indian film industry is waking up to the prospect of optimizing the release window only now, and making it available across platforms. Not to mention the laggard implementation of existing anti-piracy rules. 
 
“We acknowledge the National IPR Policy as a step in the right direction to protect copyright as it envisages a creative and innovative India. However, thousands of rogue websites threaten the lifeline of a film, as soon as it is released in theatres. <a href="http://www.businessinsider.in/searchresult.cms?query=Film+piracy&amp;sortorder=effectivedate">Film piracy</a> creates financial loss to our business and to the exchequer”, Mr. Uday Singh, Managing Director at Motion Picture Association said. 
 
While the economic impacts of piracy are difficult to quantify, a recent market study by FICCI looked at seven industry sectors most impacted by counterfeiting, piracy and smuggling, and found almost Rs. 73,000 Crores in lost sales in 2012 across just these seven sectors. 
 
As a saving grace, select Premium HD Channels are offering TV content to the Indian audience 24 hours of its US telecast, but are getting few takers. Hungama offers Indian film content to 47 countries through partnerships with other companies. Free online music streaming sites like Gaana and Saavn are trying their best with branding exercises. 
 
However, till expediting blocking rogue sites, tracing locations, owners, release groups involved in copyright theft and cracking down on criminal syndicates involving notorious camcorders are not considered ‘first-aid’ to any case of copyright violation, it’s difficult. 
Till then, it’s plain madness out there. 
 
<a href="http://www.digitaltrends.com/wp-content/uploads/2012/02/all-the-piracy1.jpg">Image Source</a>

India loses $2.5 Bn to Online Movie Piracy every year

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Here's what India searched on Google in 2016

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