<ul class="summary-list"><li><keyword id="6376241" type="ORGANIZATION" weightage="60" keywordseo="kfc">KFC</keyword> is rolling out vintage buckets for the holidays, re-releasing its 1966 and 1971 designs. </li><li>The <keyword id="20983" type="ORGANIZATION" weightage="60" keywordseo="Holiday">holiday</keyword> buckets will be available at all locations starting on November 24.</li><li><keyword id="6463276" type="UNKNOWN" weightage="60" keywordseo="nostalgia">Nostalgia</keyword> marketing <a href="https://www.businessinsider.com/brands-like-chips-ahoy-burger-king-are-leaning-on-nostalgia-2020-10">is on the rise during the pandemic. </a></li><li>Krystine Batcho, a psychology professor, said that the rise of nostalgia in advertising is "grounded in a sense of collective loss that we're all feeling." </li></ul><p>KFC is celebrating the holiday season by bringing back some vintage buckets. </p><p>On Monday, the chicken chain announced it will re-release its 1966 and 1971 US holiday buckets, as well as debut a vintage-inspired 2020 design. The 1966 and 1971 buckets were precisely recreated, with the '66 bucket featuring KFC's retired tagline: ""North America's Hospitality Dish." </p><p>The holiday buckets will be available in all US KFC locations starting on November 24. The company said in a press release that KFC will only provide a limited supply of the 1966 and 1971 buckets. </p><p>"KFC bucket meals have been bringing people together around the dinner table for more than 60 years," said Andrea Zahumensky, KFC's US CMO, said in a statement.</p><p>"Even though the holidays may look a little different this year, we hope our holiday buckets help everyone hark back to a simpler time and bring some comfort and joy to your homes and your families throughout the season," Zahumensky continued. </p><div type="image" title="Decades of Deliciousness" height="1249" width="2500" msid="79249423" hostid="261"></div><p>KFC is far from the only brand tapping into nostalgia in 2020.</p><p>Business Insider's Tanya Dua reported in October that brands are relying on nostalgia marketing, as people crave comfort during the pandemic. Chips Ahoy, Burger King, and AT&amp;T all brought back retired mascots or brand spokespeople in recent months, while Budweiser revamped its 1999 "Whassup" ad. </p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/brands-like-chips-ahoy-burger-king-are-leaning-on-nostalgia-2020-10?r=kt-sub">How brands like Chips Ahoy and Kraft are boosting sales by playing to people's cravings for comfort in the pandemic</a></em></p><p>Krystine Batcho, a psychology professor at Le Moyne College in Syracuse, New York, told Dua that the new reliance on nostalgia is "grounded in a sense of collective loss that we're all feeling for having suddenly lost so many of the things that we took for granted." </p><p>"These conditions make it even more likely that people would gravitate toward this kind of marketing," Batcho continued. </p>

KFC releases vintage buckets of fried chicken, as brands from Burger King to Budweiser tap into nostalgia to counter 'collective loss' in pandemic

<img class="gwt-Image" src="/photo/54750088.cms" style="width: 800px; height: 600px;" /><br />
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<a href="http://www.businessinsider.in/searchresult.cms?query=october&amp;sortorder=effectivedate">October</a> is known to be the <keyword id="3731005" type="UNKNOWN" weightage="100" keywordseo="World-Hunger-Action-Month">World Hunger Action Month</keyword> and <a href="http://www.businessinsider.in/searchresult.cms?query=kfc+&amp;sortorder=effectivedate">KFC</a> India is doing its bit to further strengthen its commitment towards fighting hunger in the country.<br />
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Keeping that in mind, the fast-food chain has announced October as the add HOPE month. Through the initiative, it will be contributing upto Rs 5 from the sale of every bucket, through the month of October. The contributions will be made from sales across its 300+ stores and online ordering. To build greater awareness and engagement, the iconic <a href="http://www.businessinsider.in/searchresult.cms?query=kfc+bucket&amp;sortorder=effectivedate">KFC buckets</a> have been rebranded as “addHOPE” buckets, which will be available from today.<br />
<br /> What’s more, <keyword id="6376241" type="CITY" weightage="100" keywordseo="KFC">KFC</keyword> is also using image recognition technology, to share through a short video, the story of Pinky, Raju, Gopal and millions of other children, who spend hours every day in search of food. By simply visiting the www.addhope.in on their mobile browser, pointing the camera at the characters drawn on the bucket, and clicking a picture, consumers will be directed to these powerful stories. Each story draws attention to the plight of millions of children who battle hunger every day.<br />
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So basically, the more buckets you buy, the more hungry children can be fed. Moreover, customers can also contribute to the add HOPE initiative by adding Rs 5 to their bill.<br />
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How KFC India is offering a bucket of hope to help millions of hungry children

<ul class="summary-list"><li>I reviewed each side order from <a href="https://www.insider.com/how-to-make-kfc-chicken-rice-taste-test-2020-1">Kentucky Fried Chicken</a> and ranked them all.</li><li>The chain's green beans and coleslaw were unsurprisingly lackluster. </li><li>The <keyword id="2649424" type="PERSON" weightage="60" keywordseo="mac-and-cheese">mac and cheese</keyword> and biscuits were the best <keyword id="6376241" type="ORGANIZATION" weightage="60" keywordseo="kfc">KFC</keyword> sides I tasted. </li></ul><p>I've long maintained that <a href="https://www.insider.com/how-to-make-kfc-chicken-rice-taste-test-2020-1">Kentucky Fried Chicken</a> has better sides than it's given credit for, and now my time has come to rank them. </p><p>I visited my local KFC and ordered one small serving of each fixing, plus <a href="https://www.insider.com/best-fast-food-restaurants-that-serve-chicken">a bucket of chicken</a>. For good measure, I also got every dipping sauce. </p><p>Having officially secured my bag, I ran home <a href="https://www.insider.com/eating-every-subway-sandwich-review-and-photos">to begin my journey</a> of ranking every side from the fast-food chain from worst to best.</p><h2><strong>Green beans</strong></h2><p><strong><div type="image" title="KFC green beans" height="2745" width="3660" msid="81863708" hostid="261"></div></strong></p><p><strong>First impression: </strong>This option appeared to be <a href="https://www.insider.com/healthiest-things-to-order-at-chick-fil-a-2019-1">the lightest thing on the menu</a>, though I'm not sure that says a lot. </p><p>The beans were swimming in the water, and I felt like I already knew these would be over-sodium-ed and under-seasoned, forcing me to instinctively close my eyes while I eat them.  </p><p><strong><keyword id="45374" type="CITY" weightage="60" keywordseo="Review">Review</keyword>:</strong> These were by far my least favorite side. I felt like I took one for the team trying these. The beans almost disintegrated before passing my gums, except the fibrous part, which I had to chew for what felt like three years.</p><p>They also had a weird aftertaste that was almost like a botched wine reduction. </p><h2><strong>Coleslaw</strong></h2><p><strong><div type="image" title="KFC coleslaw" height="2918" width="3891" msid="81863713" hostid="261"></div></strong></p><p><strong>First impression: </strong>I can't remember the last time, if ever, I had a genuinely great coleslaw. Though I can't remember the last time I had a lousy batch, either.</p><p>The vinegar smell wafted toward me as I opened the lid, which was a good sign. The order had a diner-slaw vibe, putting my mind at ease until the cabbage made me pause.</p><p>I prefer <a href="https://www.insider.com/which-is-better-fresh-vs-frozen-vegetables-2018-6">strands of the veggie</a> rather than squares, so I wasn't sold on the cut, but ultimately figured that shouldn't matter.</p><p><strong>Review:</strong> This coleslaw was too sweet and had too much mayo, so I would have doubled down on the vinegar base instead. Even though <a href="https://www.insider.com/i-reviewed-the-different-peeps-flavors-photos">I liked it well enough</a>, the more I ate, the worse it got.</p><p>There weren't enough of the other vegetables to add flavor to the cabbage. Still, coleslaw is as hard to screw up as it is to make really excellent, and the same was true here.</p><h2><strong>Mashed potatoes and gravy</strong> </h2><div type="image" title="KFC mashed potatoes" height="2944" width="3926" msid="81863719" hostid="261"></div><p><strong>First impression:</strong> The potatoes looked very bland. If I knew what pure white, Norwegian snow looked like, I'd probably compare the two.</p><p>I was especially curious to see how much the sauce <a href="https://www.insider.com/trick-to-make-mashed-potatoes-better-chef-alex-guarnaschelli">enhanced these mashed potatoes</a>, if at all. </p><div type="image" title="KFC gravy" height="2671" width="3561" msid="81863724" hostid="261"></div><p>But the gravy was soupy and not thick, which I considered a bad sign. I'm a huge fan of the topping, but I didn't have very high hopes for this take.  </p><p><strong>Review:</strong> I take it back, <a href="https://www.insider.com/trying-the-trick-to-make-baked-potatoes-better-from-martha-stewart">these potatoes had flavor</a>. They were buttery. </p><p>Plus the gravy tasted like somebody added pepper to the very last drop of a good stock. I got a nice jolt from it, which constituted a positive review in my book. </p><h2>Barbecue <strong>baked beans</strong></h2><p><strong><div type="image" title="KFC bbq baked beans" height="2995" width="3993" msid="81863729" hostid="261"></div></strong></p><p><strong>First impression:</strong> This option made me feel like I was sitting in a run-down diner somewhere. <a href="https://www.insider.com/cookbook-review-mountain-dew-grilled-cheese-cupcakes-cocktails-2020">I didn't know what to expect</a>, but they smelled pretty lovely, almost like sugar.</p><p>However, I was skeptical about the sauce-to-bean ratio.  </p><p><strong>Review:</strong> These baked beans won't win any awards at a pig race, but they were very sweet, as if KFC dumped sugar in a can.</p><p>I recommend cutting them with another side like the mac and cheese or <a href="https://www.insider.com/trying-best-mashed-potato-recipes-from-chefs">mashed potatoes</a>.</p><p>Though not the same taste at all, the experience was like eating just the <a href="https://www.insider.com/easy-way-to-make-oreo-waffles-tiktok-reviewed-photos">inside of an Oreo</a> - it's the best part, but eventually, you need the cookie to balance everything out. </p><h2><strong>Secret-recipe fries</strong> </h2><div type="image" title="KFC secret recipe fries" height="2944" width="3926" msid="81863736" hostid="261"></div><p><strong>First impression</strong>: I feel like every American restaurant, <keyword id="41941" type="ORGANIZATION" weightage="60" keywordseo="fast-food">fast food</keyword> and otherwise, has a <a href="https://www.insider.com/chefs-share-how-to-make-frozen-french-fries-taste-better">"secret recipe" for fries</a>, which I'm pretty sure is just different levels of spices.</p><p>That said, these smelled pretty good, the seasoning mixing in with the cardboard. I figured they would be a step below the fries from your neighborhood fast-casual spot.</p><p>Fries aren't the first thing that comes to mind when I think of KFC, but <a href="https://www.insider.com/review-best-food-to-get-at-aldi-worth-buying">I was game for these</a>. They also provided an excellent opportunity to try all of the sauces, which I looked forward to doing. </p><div type="image" title="KFC secret recipe fries" height="2688" width="3583" msid="81863739" hostid="261"></div><p><strong>Review</strong>: These had a mealy interior and crunchy outside, which made them <a href="https://www.insider.com/every-mcdonalds-menu-item-eaten-ranked-2020-2">perfect fast-food fries</a>. The oil coated my mouth, and I instinctively reached for another after finishing the first.</p><p>They weren't covered in a ton of salt, but they had a lot of sodium. Is that the secret?</p><div type="image" title="KFC sauces" height="3024" width="4032" msid="81863740" hostid="261"></div><p><strong>Bonus condiment review: </strong>You don't just <a href="https://www.insider.com/every-sandwich-at-chick-fil-a-reviewed-photos">go to the chicken chain</a> for the fries, but they were also a perfect conduit for the sauces I tried, so I took the liberty of reviewing each. </p><ul><li>A great addition to the fries, the <strong>barbecue sauce</strong> had a Southern sweetness that I was super into.   </li><li>The <strong>KFC sauce</strong> was a combination of every flavor I enjoy, primarily ketchup, sweet mustard, and mayo.</li><li>The <strong>honey mustard</strong> was nowhere near the quality of some other chain's but was still quite respectable. The sauce should typically have a kick, but KFC went too heavy on the honey.</li><li>I've never really been a <strong>ranch</strong> guy, but KFC's was solid, even though it felt like another version of something that <a href="https://www.insider.com/eating-all-of-the-burgers-on-wendys-menu-review-photos">other fast-food chains</a> do way better. I liked how cooling it was and the fact that the sour taste stayed in my mouth for a bit after swallowing. </li></ul><h2><strong>Biscuits</strong></h2><p><strong><div type="image" title="KFC biscuits" height="2832" width="3775" msid="81863741" hostid="261"></div></strong></p><p><strong>First impression: </strong>Like <a href="https://www.insider.com/which-famous-chef-has-the-best-macaroni-and-cheese-recipe-2020-1">mac and cheese</a>, fast-food biscuits are always good. These <a href="https://www.insider.com/trying-different-biscuit-recipe-from-favorite-chefs">smelled buttery and flaky</a>, and I expected them to be one of my favorites on the list. </p><p><strong>Review:</strong> These were crispy on the outside and beautifully springy and cakey on the inside.</p><p>Their hint of sweetness led me to believe that a Keebler elf came when everybody was asleep, giving every biscuit a goodnight kiss and tucking it into bed.</p><p>The <a href="https://www.insider.com/cooking-a-baked-potato-in-minutes-tiktok-reviewed">buttery flavor was quite subtle</a>, but the whole thing floated through my mouth like a melody.</p><h2><strong>Mac and cheese</strong></h2><p><strong><div type="image" title="KFC mac and cheese" height="2918" width="3891" msid="81863742" hostid="261"></div></strong></p><p><strong>First impression: </strong>The inverse of green beans, <a href="https://www.insider.com/fast-food-mac-and-cheese-taste-test-2018-9">fast-food mac and cheese</a> seemingly always turns out great, so I was very much looking forward to eating this option. </p><p><strong>Review:</strong> I feel like I don't need to write anything besides "fast-food mac and cheese." It's like telepathy since you would know exactly what I mean.</p><p>Mac and cheese is the only dish in which it's OK for pasta not to be al dente, and this batch was perfectly soft and paired with cheese that tasted like a box mix. It really couldn't get any better. </p><h2><strong>The final takeaway</strong></h2><p><strong><div type="image" title="KFC sides" height="3024" width="4032" msid="81863746" hostid="261"></div></strong></p><p><a href="https://www.insider.com/i-tasted-kfc-meatless-chicken-review-2019-8">If you're going to KFC</a>, go big. There's no use wasting stomach space on green beans and mashed potatoes.</p><p>The mac and cheese was clearly the best side followed by the biscuits and, much to my surprise, the fries - carb on carb on carb. </p><p>That said, the next day, I woke up with a lingering headache, feeling like somebody had dried me out under a heat lamp. So maybe don't try them all at once.</p>

I tried every side dish at KFC and ranked them from worst to best

<ul class="summary-list"><li>Alex Coles, 43, is a bespoke yacht charter broker based in London.</li><li>He organizes private yacht trips for UHNW clients that can cost over $100,000 for seven days.</li></ul><p><em>This as-told-to essay is based on a conversation with Alex Coles, a <keyword id="13374018" type="UNKNOWN" weightage="60" keywordseo="yacht-broker" source="Orion">yacht broker</keyword> from London, about his job. It has been edited for length and clarity.</em></p><p>Preparation is the key to organizing yachting vacations for the 1%. When charter arrangements are well-planned, a lot of potential problems can be avoided. In my experience when things do go wrong, it's usually a technical issue with the yacht, which unfortunately is out of everyone's control. </p><p>But when something does go wrong, I've learned to keep my clients happy by  offering solutions. I'll never forget the time I organized a 40-person charter along the Tuscany coast. Three days into the trip, the yacht's air conditioning broke down and was going to take three days to get fixed. So I chartered helicopters to fly the party from Forte dei Marmi to Monaco, where I booked 20 suites at the Hôtel de Paris Monte-Carlo for them to stay in until the repairs were done, as well as day charter boats so they could still be out on the water. When the AC system was working again, the yacht came to Monaco to pick them up. </p><p>I've been in the industry for over 20 years now and founded <a href="https://bespokeyachtcharter.com">Bespoke Yacht Charter</a> with my wife Rachel in 2014. Ever since then we've split our time between London, Nice, and the hinterland of the Côte d'Azur. Rachel works on the event side of the business with companies looking to book <keyword id="12387568" type="UNKNOWN" weightage="60" keywordseo="yachts" source="Orion">yachts</keyword> during events like the Cannes Film Festival, as well as corporate functions and weddings. Yachting vacations are my expertise. </p><h2><strong>The job of a yacht charter broker is to find the perfect yacht for the needs and demands of each client</strong></h2><div type="image" title="Alex Coles" height="2274" width="3024" msid="90185886" hostid="261"></div><p>If, for example, the client is passionate about Japanese cuisine, I will hunt for yachts with chefs who specialize in that cuisine. After confirming the charter with the yacht's representative, called a central agent, I then make sure the yacht is completely prepared for my client's arrival and that, once onboard, everything runs smoothly during their vacation.</p><h2><strong>The most popular charter our clients book is seven days on a 115-foot motor yacht</strong></h2><p><strong></strong></p><div type="image" title="Alex Coles" height="1536" width="2049" msid="90185888" hostid="261"></div><p>On average, this type of vacation would cost around $110,000. The charter price always includes crew but food, wine, and fuel are extra. Clients pay an APA, or Advanced Provisioning Allowance, in advance to cover these additional expenses. The crew's tip isn't included either, and is given at the discretion of the client. </p><p>Smaller yachts are of course more affordable — for example, $23,000 will get you seven days on a 60-foot catamaran in Croatia, with everything included in that price.</p><p>Our focus is on chartering motor yachts between 100- and 200-feet. It's less common for clients to ask for sailing yachts. The largest yacht I regularly charter is a 230-foot vessel that can sleep 30 guests in 15 cabins. It has a 2,700-square-foot sun deck, gymnasium, beauty salon, spa and sauna, and a 12-person spa pool.</p><p>A large chunk of my clients have booked at least six charters with me and some much more than that, so I get to know their individual preferences and what does and doesn't work for them. I always pass that information on to the crew when I meet them on board before each charter.</p><h2><strong>We are as hands-on as the guests want us to be when their charter begins</strong></h2><p>Some clients want us to be there at cast-off, so I'll meet them with a driver at the airport, accompany them to the yacht, introduce them to the crew, and show them around the boat. </p><p>Other clients are extremely busy people and their holidays are seriously valuable to them, so they just want to be cruising out of the port with a drink in their hand as quickly as possible. </p><h2><strong>Throughout the charter, I'm on the phone 24/7 with the crew, handling all the nightclub and restaurant reservations and any other requests that may come up</strong></h2><p><strong></strong></p><div type="image" title="Alex Coles" height="2268" width="3023" msid="90185889" hostid="261"></div><p>The most common request is for gym and exercise equipment. I've delivered so many <a href="https://www.businessinsider.com/guides/pinarello-dogma-f10-bike-review">Pinarello bikes</a> to yachts that I now have an account with the company. I've even arranged for professional cyclists to ride with clients who want to train with the best in the business.</p><p>Clients are often intrigued by the array of water toys that they can use while onboard. The most popular right now are e-foils (electric hydrofoil surfboards), paddle boards, and water bikes. Jet-skis are always in fashion, too.</p><p>The summer months from June to September are the most hectic of the year. July is my busiest month — sometimes I have up to 14 charters scheduled at once.</p><h2><strong>I've had clients spend tens of thousands of dollars on wine and champagne for a week-long charter</strong></h2><p><strong></strong></p><div type="image" title="Alex Coles" height="1536" width="2049" msid="90185888" hostid="261"></div><p>Guests are less inclined to eat in restaurants nowadays and prefer to eat onboard, which makes sense as many yacht chefs have Michelin backgrounds. Clients typically prefer health-conscious food on the charter, although from time to time people do have fast food cravings which is a bit tricky if the closest McDonald's or KFC is 30 miles away. </p><p>More than once I've found myself delivering buckets of fast-food chicken wings to the yacht's chef, who then has to heat everything up. But those unique requests are exactly what I love about the job — making sure that every single moment of those seven or 14 days is just the way my clients want it to be.</p><h2><strong>I have a lot of American clients, so it's not unusual for me to be on the phone working at 3 a.m.</strong></h2><p>Often I have clients who have shortlisted three or four yachts for their charter, so I'll group together viewings and walk through the yachts on FaceTime. I go with what the day throws at me — some days I have four hours of work to do, others 14. </p><p>Although last year was a good season for us, after two pandemic years we're hoping this summer marks a return to normal, especially for the events side of the charter business. The signs are very promising, so we're crossing our fingers!</p>

I organize yacht charters for the 1% and love my job. I take care of everything for them, from ordering KFC to $12,000 Pinarello bikes.

<ul class="summary-list"><li>KFC announced Monday that it's bringing back its fried chicken-scented fireplace log for the third year in a row. </li><li>Customers can purchase a log for $15.88 on <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.walmart.com%2Fip%2FKFC-Limited-Edition-11-Herbs-Spices-Firelog-by-Enviro-Log%2F28053221480532214" rel="nofollow sponsored">Walmart's website</a> and at select store locations. </li><li>KFC is known for its wacky marketing tactics and unusual products. </li></ul><p>With the holiday season fast approaching, KFC is bringing back its chicken-scented firelog for the third year running. </p><p>The KFC 11 Herbs &amp; Spices Firelog — developed in partnership with Enviro-Log — is now available for purchase, the chain announced Monday. KFC is selling the log exclusively through Walmart this year, and customers can purchase one for $15.88 on <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.walmart.com%2Fip%2FKFC-Limited-Edition-11-Herbs-Spices-Firelog-by-Enviro-Log%2F28053221480532214" rel="nofollow sponsored">Walmart's website</a> and at select store locations. </p><p>According to a press release, the log is "designed to make your home smell like fried chicken and feel as warm as an Extra Crispy drumstick." This is the first time the product will be available in-store, and also the first time it will be sold in Canada.</p><p>"For the past two years we have warmed the hearts and homes of our fried-chicken fans during the holiday season with our 11 Herbs &amp; Spices Firelog," Andrea Zahumensky, KFC US' chief marketing officer said in a statement. "Although this year may look different, we hope that by expanding our exclusive partnership with Enviro-Log and Walmart, people can once again grab a fried-chicken scented firelog, order a bucket of chicken from KFC, and savor the tastes, smells and warmth of what has become our favorite holiday tradition."</p><p>KFC <a href="https://www.businessinsider.com/kfc-log-smells-like-fried-chicken-2018-12">debuted the product</a> for the 2018 holiday season, selling it for $18.99 through its own dedicated website. The logs sold out nationwide the last two years, according to KFC. </p><p>The chicken chain is known for its unusual and attention-grabbing marketing strategies. In 2016, the company <a href="https://www.businessinsider.com/kfc-debuts-fried-chicken-scented-sunscreen-2016-8">gave away 3,000 bottles of chicken-scented sunscreen</a>, and in 2019 it created a <a href="https://www.prnewswire.com/news-releases/kfc-created-a-faux-bearskin-rug-that-looks-like-colonel-sanders-for-valentines-day-300789681.html">faux bear-skin rug that resembled Colonel Sanders</a> as part of a Valentine's Day giveaway. </p><p>Last year, the chain <a href="https://markets.businessinsider.com/news/stocks/kfc-launches-new-crowdfunding-campaign-to-turn-their-craziest-marketing-ideas-into-a-reality-1028004758">launched crowdfunding campaigns</a> for bizarre projects including a hot tub that looks like a KFC bucket, a pop-up picnic kit, and a "Colonel on Ice" show. </p>

KFC is bringing back its popular fireplace logs that smell like fried chicken and have sold out 2 years running — here's how to get one

<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/552450acecad049f74fc827f-761-763/screen shot 2015-04-07 at 5.47.59 pm.png" border="0" alt="kfc chicken rice bowls"><p class="source"><span><a href="https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-xpf1/v/t1.0-9/10408822_10152765313766560_940500910876908634_n.jpg?oh=d53bffc4e084524d427a9f23774c4dfa&amp;oe=55983EA8&amp;__gda__=1437638551_27142bbe776576284358365038264216">KFC</a></span></p></img></div><p></p></div></div>KFC has a new line of chicken and rice bowls that it hopes will attract millennials.</span></p><p>The bowls come in two flavors: Sweet n' Spicy BBQ and hand-pulled honey barbecue chicken, reports <a href="http://www.usatoday.com/story/money/2015/04/06/kfc-kentucky-fried-chicken-fast-food-restaurants-millennials/25361017/">Bruce Horovitz at USA Today</a>. They come topped with cheese and ranch sauce. </p><p>One of Chipotle's key menu item is a burrito bowl which comes with rice, beans, protein, salsa, sour cream, and cheese.</p><p>"We want Millennials to know that we're not just buckets of chicken," Ariel Olivo, marketing brand manager at KFC, <a href="http://www.usatoday.com/story/money/2015/04/06/kfc-kentucky-fried-chicken-fast-food-restaurants-millennials/25361017/">told USA Today</a>. </p><p><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/552450c96da811d01bb85d57-803-602/kfc-rice-bowls-1.png" border="0" alt="kfc rice bowls"><p class="source"><span>KFC</span></p></img></div><p></p></div></div><br /></span></p><p>KFC has struggled to attract young people, who are increasingly going to Chick-fil-A and other fast-casual restaurants. </p><p>In 1999, KFC <a href="http://www.businessinsider.com/report-chick-fil-a-is-bigger-than-kfc-2014-7">controlled 40% of the market</a>, while Chick-fil-A had just 9%.</p><p>Today, Chick-fil-A is the "category leader," with a 26% share compared with KFC's 22%. </p><p>The company also outsells KFC. </p><p>Chick-fil-A's sales in 2013 passed $5 billion, compared with KFC's $4.2 billion</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/dominos-pizza-hut-best-value-money-cost-per-ounce-analysis-2015-3">Domino's vs. Pizza Hut: Which chain has the best pizza for your money</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="doYzVwcDoYqwjLNoy548qA7MKTVhfghB" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'doYzVwcDoYqwjLNoy548qA7MKTVhfghB',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

KFC has a new menu item that copies Chipotle

<p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/576b0b7152bcd021008caf9d-2160/actor george hamilton is the kfc extra crispy colonel.jpg" alt="Actor George Hamilton is the KFC Extra Crispy Colonel" data-mce-source="KFC" /><p class="source"><span>KFC</span></p></div><p></p></div></div>There's a new Colonel Sanders at KFC - again. </span></p><p><span style="font-weight: 400;">The fried chicken chain has hired actor George Hamilton to portray its founder, Colonel Sanders, in television ads for Extra Crispy Chicken. </span></p><p><span style="font-weight: 400;">However, there's a twist. Hamilton will be playing the "Extra Crispy Colonel," the first Colonel Sanders to represent a specific product: Extra Crispy Chicken. </span></p><p><span style="font-weight: 400;">"Extra Crispy is a huge opportunity for our business," KFC CMO Kevin Hochman told Business Insider. "Over half of people don't know that we have more than one recipe." </span></p><p><span style="font-weight: 400;">Hamilton is the fourth actor to play Colonel Sanders since the chain brought back the figure in marketing last year. Jim Gaffigan, who followed in the footsteps of Norm MacDonald and Darrell Hammond, will continue to serve as Colonel Sanders in marketing for Original Recipe chicken. </span></p><p><span style="font-weight: 400;">Unlike the Original Recipe, Extra Crispy Chicken is double breaded and open fried. This creates a crunchier chicken, which Hochman says most Americans actually prefer compared to the Original Recipe chicken - despite the fact that many don't realize it's an option.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/576b0be052bcd028008cb012-1057/13340131_1186860777999755_1184111680685504638_o.jpg" alt="Extra Crispy" data-mce-source="KFC" data-link="https://www.facebook.com/KFCCanada/photos/a.200452783307231.50308.149061271779716/1186860777999755/?type=3&amp;theater" /><p class="source"><span><a href="https://www.facebook.com/KFCCanada/photos/a.200452783307231.50308.149061271779716/1186860777999755/?type=3&amp;theater">KFC</a></span></p></div><p></p></div></div></span></p><p><span style="font-weight: 400;">Hamilton was chosen as the Crispy Colonel because, according to Hochman, he embodies the Extra Crispy brand.</span></p><p><span style="font-weight: 400;">"Extra Crispy Chicken is fried to a golden brown. George Hamilton isn't fried to a golden brown, but he is tanned to a golden brown," Hochman says, noting that the actor's bold personality matches the chicken's bolder flavor. </span></p><p><span style="font-weight: 400;">While the Extra Crispy Colonel represents something new for the company, the new ad campaign also demonstrates a major change at KFC as the chain doubles down on what it calls its "food story." </span></p><p><span style="font-weight: 400;">The ads show Hamilton preparing Extra Crispy Chicken by hand on the beach, in the same way it is prepared in each KFC location. It's a little detail, but, for KFC it's part of a larger move to put the food front and center - and convince customers that the chain serves authentic, reliable food.  </span></p><p><span style="font-weight: 400;">Internally at KFC, Colonel Sanders represents high-quality chicken and "doing things the hard way" - something that Hochman hopes Sanders will soon represent to the general public as well. KFC lore says that the Colonel would travel to restaurants around the US in the 1970s, testing gravy with a golden spoon. If he didn't like it, he would dump that gravy on the floor of the restaurant.</span></p><p><span style="font-weight: 400;">Commercials starring "Colonel Sanders" attempt to make the connection of Colonel and quality for the average consumer, especially in instances such as the "Crispy Colonel" hand breading Crispy Chicken on the beach.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/576b0c0b52bcd05c658caf3b-1960" alt="KFC bucket" data-mce-source="KFC" /><p class="source"><span>KFC</span></p><p class="caption">KFC's new bucket</p></div><p></p></div></div></span></p><p><span style="font-weight: 400;">KFC is further doubling down on this "food story" with new packaging for buckets that spell out the step-by-step of fried chicken production. The new buckets are rolling out now through July. </span></p><p><span style="font-weight: 400;">With programs like Re-Coloneization - </span><span style="font-weight: 400;">a public recommitment to quality involving national employee retraining and a new satisfaction guarantee - and an endless parade of Colonel Sanders, KFC is eager to prove it makes chicken the "hard way." </span></p><p><span style="font-weight: 400;">Originally, bringing back Colonel Sanders was intended to grab Americans' attention - something, Hochman says, marketing succeeded in doing. Now, new Colonels including the Extra Crispy Colonel, are tasked with convincing Americans that they can trust KFC when it comes to well-prepared, reliable fried chicken. </span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/most-hated-fast-food-restaurants-mcdonalds-burger-king-chick-fil-a-kfc-2016-5">These are America's 2 most hated fast-food restaurants</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FpaGNxMzE6CtyhOPo6hneYboBPjG2Nb2" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'FpaGNxMzE6CtyhOPo6hneYboBPjG2Nb2',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

KFC just revealed a new Colonel Sanders - and he represents a major change at the chain

<ul class="summary-list"><li>Iryna (not her real name) went to <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword> to visit her parents after two years apart.</li><li>She was in her hometown near <keyword id="13241011" type="UNKNOWN" weightage="60" keywordseo="kharkiv" source="Orion">Kharkiv</keyword> when <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword>'s invasion began on February 24.</li></ul><p><em>This as-told-to essay is based on a conversation with Iryna, who became trapped in Ukraine after the Russian invasion. She asked to use a different name to protect her privacy. Insider has verified her identity. She has provided pictures and documentation verifying her entry into Ukraine, her escape by train, and her entry into <keyword id="12012812" type="UNKNOWN" weightage="60" keywordseo="hungary" source="Orion">Hungary</keyword>. The following has been edited for length and clarity.</em></p><p>After two years of the pandemic, I desperately wanted to see my parents in Ukraine and give my mother, who looked after my sick grandmother, some respite. At that time, I didn't believe the war would happen. I spoke to my father and he said it looked Ukraine and Russia were going to come to an agreement.</p><p>So, with my husband running our catering business and our children at school, I flew from the UK on February 14 for a two-week holiday. </p><p>It felt like old times. We started each day with coffee, then went for a walk in the leafy park in our town, which is near Kharkiv in the east. But on February 24 everything changed.</p><p>My hometown was bombed for four nights in a row. Next, we were under occupation, and no one could leave. Those who tried to drive their cars out of the town were fired on by Russian tanks, which blocked every exit. </p><p>Bombs fell at night, and gunshots blanketed the town during the day. </p><p>We grabbed everything we could and took refuge in my parents' basement on the town's outskirts. We spent 23 hours each day in that 3-meter-long room, sat in our outdoor coats as the temperature could drop to -3 degrees Celsius.</p><p>We left only for an hour before sunrise, to wash our faces and visit my grandmother next door. </p><p>Every time a plane flew overhead and dropped a bomb, I thought they were going to be the last minutes of my life. Even in the basement, the force of each explosion nearby pushed me to the ground. </p><p>From my parents' basement every night, I heard dozens of powerful bombs being dropped on Kharkiv. It was harrowing.</p><p>At night, the Russian soldiers broke into houses. One night they took my neighbor's car, and then the following night they returned to take everything else in his garage, including his gun. We heard Russian voices one night as someone tried to pry open our gate, but my father had padlocked it shut, so they left empty-handed.</p><p>Every day I looked for ways to leave and dreamed of getting to the evacuation trains. When we had internet, I texted my husband and children to let them know we were safe or to scroll through Telegram to see what was happening. I prayed every minute the terror would end. </p><p>My uncle told me that people were being shot in the town if they didn't hand over their mobile phones. Three of our neighbors were killed in the next street when they went to buy food. And when they opened the bakery, it was hit by a bomb. My mother grew vegetables and bred ducks, so we had food. She also had a wood-burning stove and a well for water. </p><p>At first, I thought the situation would change, but when they bombed five villages around us, I realized it wouldn't. On the morning of March 18, I decided to leave. I was told there was one brave driver who could take me to the nearest Ukrainian-controlled village, which was 7 miles away, but I'd need to run to the edge of town to meet him.</p><p>My father agreed to go with me. I felt torn. My mother chose to stay with her brother and his family and look after my grandmother, but I needed to get back to my children.</p><p>My mother wanted to be with us until the last minute. My goal is to go back for her.</p><p>The Russian soldiers had scattered mines along the road. After saying goodbye to my mother, we panicked when Russian soldiers started firing shots from their post at the end of the road, and people started running toward us. Then a Ukrainian plane flew overhead and bombed the outpost, which gave us a chance to escape. We hurriedly picked our way along the fence line and made our way to the edge of town, where the driver was anxiously waiting for us. My father kept me behind him as we walked, and he continued to check the fence line for signs of broken wires and the road for small, unexploded bombs. I gripped my rucksack, which contained only a change of clothes. I had hidden my phone and documents in my underwear and carried a cheap phone I could hand over if I were stopped. </p><p>When we climbed into the car, I hid under a cover so I couldn't be spotted by passing vehicles. The driver took us down the backstreets to the next village. From there we were able to catch a train to Kharkiv, where we could find a train to take us over the border. But each carriage was full. My father and I ran along the platform from one carriage to the next as people kept turning us away.</p><p>When we came to the last one, my dad pushed me inside. We squeezed onto a bench with five other people. Some people ate the food they'd managed to squeeze into their bags, while tiny children cried with exhaustion and fear. We spent the next 30 hours on the train as it sped through the countryside to the Hungarian border.</p><p>When it grew dark, teenagers used their mobile phones under their coats so the lights from their screens couldn't be seen from the road. I looked out over the Carpathian Mountains, where I used to go on school trips, and I wondered if it would be the last time I'd see them.</p><p>When we arrived in Hungary, refugee stations welcomed us with food and hot drinks, and a local family gave my father their spare room. I flew to the UK to see my children, and I promised my father that I would return to collect him. </p><p>When I arrived in the UK on March 29, my husband and children were waiting for me at the airport. I hugged them tightly, and there were lots of tears. My daughter brought my favorite coffee, and my son gave me a bucket of KFC. My village was covered in Ukrainian flags, and they even placed one in the village square. </p><p>My father applied for a visa, and a week later I flew back to Budapest to collect him and take him to my home in the UK. </p><p>My father and I both worry about my mother. We hope to rescue her soon. We have experienced so much loss. We pray every day for the Ukrainian army to free our town. Some days I lose hope and think it will be Russian forever.</p>

I escaped Ukraine after being trapped for weeks by bombs and Russian troops. I'm safe, but my mother is still there.

19. Kentucky Fried Christmas

<p class="p1"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54a6b8796bb3f7653f8b456b-1200-924/taylor-swift-108.jpg" border="0" alt="taylor swift"><p class="source"><span>Kevin Mazur/Getty</span></p><p class="caption">An errant Facebook post from KFC may have just cost Taylor Swift a spot in the Triple J Hottest 100.</p></img></div><p></p></div></div>Good morning. Here's everything you need to know in the world of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> today.</p>
<p class="p2"><strong>1. <a href="http://www.businessinsider.com/twitter-acquires-zipdial-to-improve-off-twitter-marketing-2015-1">Twitter has acquired India-based mobile marketing startup ZipDial for an estimated $30 million to $40 million.</a></strong> The deal will bolster Twitter's efforts to grow users and revenue in emerging markets, but ZipDial's insights on how to turn the simplest elements of mobile into strong commercial media platforms should also hope strengthen its entire advertising offer.</p>
<p class="p2"><strong>2. <a href="http://www.businessinsider.com/apple-ends-relationship-with-developers-in-crimea-2015-1">Apple has stopped developers in Crimea from creating apps for the App Store.</a></strong> It follows new US sanctions.</p>
<p class="p2"><strong>3. <a href="http://www.businessinsider.com/r-facebook-report-says-it-adds-more-than-200-billion-to-global-economy-2015-1">Facebook says it adds more than $200 billion to the global economy.</a></strong> Facebook is trying to dispel a myth that technology creates jobs in the tech sector but destroys jobs everywhere else, citing retailers' sales being directly attributed to the social network and the millions of dollars raised for the ALS Foundation as a result of "Ice Bucket Challenge" videos being shared on the site.</p>
<p class="p2"><strong>4. <a href="http://digiday.com/platforms/omnicom-adds-atlas-tags-doubleclick-served-ads/">Omnicom has added Facebook Atlas tags to ads served via Google AdSense, Digiday reports.</a></strong> The agency holding company has begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google's ad serving competitor, to compare each product's results against one another</p>
<p class="p1"><strong>5. <a href="http://mumbrella.com.au/abc-coy-taylor-swifts-hottest-100-eligibility-kfc-tries-jump-tay4hottest100-bandwagon-271943">A KFC Facebook post using a #Tay4Hottest100 hashtag has got Taylor Swift's songs disqualified from radio station Triple J's Hottest 100 contest, Mumbrella reports.</a></strong> The radio station's competition rules state that it reserves the right to remove artists from the list who have benefited from competitions or commercial campaigns that incentives fans to vote for them.</p>
<p class="p1"><strong>6.</strong><a href="http://blogs.wsj.com/cmo/2015/01/19/facebook-plans-voice-to-text-for-messenger/"><strong>Facebook is planning a voice-to-text function for its Messenger Application, The Wall Street Journal's CMO Today reports.</strong></a> The company's vice president of messaging products David Marcus also hinted that there may be some advertising opportunities such as sponsored content within Facebook's messaging products.</p>
<p class="p1"><strong>7.<a href="http://adage.com/article/cmo-strategy/biggest-ad-spender-p-g-north-america-media-chief/296648/">Procter &amp; Gamble has a new North America media chief, AdAge reports.</a></strong> Kristen Decker has been promoted to oversee P&amp;G's estimated $3 billion media outlay.</p>
<p class="p1"><strong>8.<a href="http://www.thedrum.com/news/2015/01/19/luis-suarez-and-gareth-bale-don-t-mind-haters-adidas-ad">Adidas has launched a global football campaign that aims to douse the flames on the "haters" that have criticized the brand and its ambassadors, The Drum reports.</a></strong> The "#ThereWillBeHaters campaign stars Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema.</p>
<p class="p1"><strong>9.<a href="http://techcrunch.com/2015/01/19/aol-is-restructuring-layoffs-and-site-closures-likely/">AOL is planning a major re-organization that will result in layoffs and site closures, TechCrunch reports.</a></strong> Sources say the restructure is aimed at simplifying the com pay around adtech and its stronger content and video operations.</p>
<p class="p1"><strong>10. <a href="http://digiday.com/platforms/google-dmp-rules/">Google is planning to prohibit data-management platforms (DMPs) from operating on the Google Display Network, according to Digiday.</a></strong> At the end of March Google will only allow DMPs to place tracking pixels on the ad network that also own the demand-side platform (DSP) carrying out the transaction, Digiday's sources suggest.</p>

You Searched For "KFC bucket of hope" and got 10 results

KFC releases vintage buckets of fried chicken, as brands from Burger King to Budweiser tap into nostalgia to counter 'collective loss' in pandemic

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How KFC India is offering a bucket of hope to help millions of hungry children

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I tried every side dish at KFC and ranked them from worst to best

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I organize yacht charters for the 1% and love my job. I take care of everything for them, from ordering KFC to $12,000 Pinarello bikes.

Chrissie McClatchie

KFC is bringing back its popular fireplace logs that smell like fried chicken and have sold out 2 years running — here's how to get one

Tim Levin

KFC has a new menu item that copies Chipotle

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KFC just revealed a new Colonel Sanders - and he represents a major change at the chain

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I escaped Ukraine after being trapped for weeks by bombs and Russian troops. I'm safe, but my mother is still there.

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19. Kentucky Fried Christmas

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The 10 Things In Advertising You Need To Know Today

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