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PM <keyword id="6354642" type="PERSON" weightage="20" keywordseo="Modi">Modi</keyword>’s policy of demonetisation that scrapped off Rs 500 and Rs 1000 notes from circulation overnight has badly affected the businesses in India. <a href="http://www.businessinsider.in/you-may-have-to-pay-an-extra-tax-for-eating-pizza-and-burgersafter-budget-if-pm-modi-says-a-yes/articleshow/56736441.cms">FMCG category</a>, which relates to our daily consumption, has been badly hit. While the impact of a dip in sale in double in the urban markets as compared to the rural, date from <keyword id="4096912" type="UNKNOWN" weightage="20" keywordseo="brickworks-media">Brickworks Media</keyword> (a concern of Chrome DM), a research and data analytics company shows, tea has been the least affected item of demonetization at 10.77% and noodles ranks as the mostly affected at 33.23%. Even daily necessities like soaps and toothpaste saw a dip of <a href="http://www.businessinsider.in/you-may-have-to-pay-an-extra-tax-for-eating-pizza-and-burgersafter-budget-if-pm-modi-says-a-yes/articleshow/56736441.cms">16.17% and 18.5%</a> in the urban market respectively. <a href="http://www.businessinsider.in/you-may-have-to-pay-an-extra-tax-for-eating-pizza-and-burgersafter-budget-if-pm-modi-says-a-yes/articleshow/56736441.cms">ALSO READ: You may have to pay an extra tax for eating pizza and burgers after budget, if PM Modi says a yes</a> 
 With the annual <keyword id="25455" type="ORGANIZATION" weightage="20" keywordseo="finance">finance</keyword> budget been pre-poned this year, the <keyword id="34523" type="CITY" weightage="100" keywordseo="fmcg">FMCG</keyword> companies are pinning high hopes on a growth oriented budget this time. 
 
“We are expecting a growth-oriented Budget with various stimuli to revive<a href="http://www.businessinsider.in/you-may-have-to-pay-an-extra-tax-for-eating-pizza-and-burgersafter-budget-if-pm-modi-says-a-yes/articleshow/56736441.cms"> consumer confidence</a>… proactive reforms to stimulate demand by increasing the money in the hands of the emerging middle class and rural India, this will help bring FMCG growth back on track,” <keyword id="152630" type="COMPANY" weightage="20" keywordseo="Godrej-Consumer-Products-Ltd">Godrej Consumer Products Ltd</keyword> Managing Director <keyword id="218886" type="PERSON" weightage="20" keywordseo="Vivek-Gambhir">Vivek Gambhir</keyword> told the media. 
 With every other budget, restraining deficits and delivering higher growth is going to be a great challenge. <keyword id="40233" type="COMPANY" weightage="20" keywordseo="emami">Emami</keyword> group, leading FMCG brand in <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> expects the budget to address issues related to GAAR, POEM, GST. Also a growth oriented budget is what they need at this hour to boost consumption, increase public investment, promote <a href="http://www.businessinsider.in/you-may-have-to-pay-an-extra-tax-for-eating-pizza-and-burgersafter-budget-if-pm-modi-says-a-yes/articleshow/56736441.cms">digitisation</a>, broaden tax base and lead higher growth”. <a href="http://www.businessinsider.in/statutorywarning-cigarettes-to-cost-more-after-budget/articleshow/56726842.cms">ALSO READ: Statutory Warning: Cigarettes to cost more after budget?</a> 
 
“While tax rates are expected to reduce with increased basic exemption limits, but taxpayers base is expected to broaden. Ease of doing business would be another focus area in currently subdued business environment. Agriculture, infrastructure and service sectors are also expected to get due attention and support,” said Emami CFO &amp; CEO Finance Strategy &amp; Business Development N. H Bhansali. 
 To believe an agency news report, the sales of <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> and <keyword id="127653" type="COMPANY" weightage="20" keywordseo="Jyothy-Laboratories">Jyothy Laboratories</keyword> have dipped quite during the year end months. The agency has learnt that they admitted the fact that ‘adverse liquidity’ in the market has affected them. 
 
 ​ “We are expecting an all-inclusive, progressive Budget to assist the sustainable economic growth of our country. In order to do so, it is essential for the government to focus on three crucial factors – boosting the rural sector and agricultural productivity, providing benefits to the salaried tax payers in order to increase disposable income in the urban markets, and encouraging private investment along with generation of employment because for the demographic dividend to be leveraged, job creation is very critical. These steps coupled with last year’s good monsoon will drive both urban and rural consumption,” said Saugata Gupta, MD &amp; CEO, Marico Limited.

These are major expectations in Budget 2017 from FMCG sector, the worst affected by demonetization

<ul><li>German consumer major enters Rs 5000 crore home coloration market with Schwarzkopf At Home.</li><li>Launches 18 men’s grooming products under Taft brand in the masstige segment. </li><li>To evaluate re-entry into the home and laundry segment at a later date after exiting the space by divesting to partner Jyothy Labs. </li></ul><keyword id="17617001" type="General" weightage="20" keywordseo="german-consumer-goods" source="Orion">German consumer goods</keyword> major Henkel is doubling down on India like many other global companies. Even though it divested its India homecare business to Jyothy Laboratories more than a decade ago, Henkel is now training guns on the hair colour and <keyword id="7991667" type="General" weightage="20" keywordseo="hair-care-market" source="Orion">hair care market</keyword> in India. The company, which already enjoys equity in the professional hair colour market through Schwarzkopf Professional products, is now entering the home colouration market. The hair dye market in India is roughly estimated to be Rs 5000 crore and henkel is eyeing 25% market share over the next few years. Explains Kartik Kaushik, Country Head Henkel Consumer Brands India, “We have launched home coloration products called Schwarzkopf At Home. We have taken the equity in the professional space to the home segment. We have launched two products in this space called Colour Specialist and Simply Colour. We are now looking at launching all our global brands in India.” Globally, Henkel has a large number of brands across categories – hair colouration, hair care, skin care and home care (including laundry and kitchen cleaning brands). Globally, Henkel merged all its consumer divisions last December to create one mega consumer brands company. It is now looking at leveraging the global portfolio after carefully evaluating consumer demand and market size. Like the hair coloration market, the men’s grooming market is also at an inflection point and slated to grow at 8% CAGR over 2023-2028 to $3 billion, according to estimates. Henkel has launched its portfolio of hair care range under the Taft brand. This brand is in the ‘masstige’ segment, which is the fastest growing (segment between mass and luxury). Adds Kaushik, “We have always been interested in India. Now India is the toast of the world. We are now looking at launching all our global brands in India. We have 18 SKUs in hair styling for different kinds of products that include mousse, gels and waxes. We have a vegan formula for our products which connects well with GenZ.” After divesting its laundry business to Jyothy Labs over ten years ago, the German consumer goods major has also evaluated picking up a stake in the Indian company a few years ago. But the deal never happened. With the merger of its laundry and personal care business globally, Henkel is also open to launching brands in the home care segment. Currently, Henkel has licensed some of its home care brands to Jyothy Labs. When asked if Henkel will re-enter the competitive home care segment, Kaushik says: “As the time comes, we will be taking a call. Currently we will focus on hair as it is our strength in India. We have given some of our brands to Jyothy. For the moment, our focus is on hair with all our strengths. We are playing on the innovation part. As the time comes, we will take a call. In India you have to be clear and for us it is important to grow the market right. We are the fastest growing hair colouration market. We will focus on that for now.” Growing with GenZ The company is keen to grow its portfolio of hair care products as there are several white spaces in this market. Henkel’s long-term plan is to stay invested in India and launch products that resonate with the consumers. Going forward it also plans to test products here too as it does in its laboratory in Japan after it acquired Shiseido’s professional business. It has adopted a two-pronged strategy to tap the market in India. While it has tied up with premium retail touchpoints in key metros and Tier I cities, Henkel has tied up with big online retailers to reach maximum number of pincodes. Explains Kaushik, “For us to succeed in India, we had to build a good distribution network. We are tapping the online and quick commerce players to target a higher number of pincodes. We have gotten in the 10 min delivery slots thanks to quick commerce and that has helped us reach really small cities.”

Henkel doubles down on India as hair care market at an inflection point  – to evaluate laundry segment later

You Searched For "Jyothy Laboratories" and got 2 results

These are major expectations in Budget 2017 from FMCG sector, the worst affected by demonetization

Suchayan Mandal

Henkel doubles down on India as hair care market at an inflection point – to evaluate laundry segment later

Malini Bhupta

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