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​The wealth of this condom-making family has doubled in 2023

<keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Monday announced it has appointed three independent directors to its Board - Mallika Srinivasan, Padma Shri awardee and Chairman and Managing Director of TAFE; <keyword id="121995" type="General" weightage="50" keywordseo="shailesh-haribhakti" source="Orion">Shailesh Haribhakti</keyword>, Chairman of Shailesh Haribhakti &amp; Associates; and <keyword id="2257501" type="General" weightage="50" keywordseo="sahil-barua" source="Orion">Sahil Barua</keyword>, Managing Director and CEO at Delhivery. They are the first independent directors on Swiggy's board and join current members: ASriharsha Majety - CEO and Co-founder of Swiggy; <keyword id="2792820" type="General" weightage="50" keywordseo="nandan-reddy" source="Orion">Nandan Reddy</keyword>, Co-founder of Swiggy; Larry Illg, CEO of Prosus Edtech and Food; Ashutosh Sharma, Head of Investments- India, Prosus Ventures; <keyword id="1841701" type="General" weightage="50" keywordseo="sumer-juneja" source="Orion">Sumer Juneja</keyword>, Managing Partner, India and EMEA, SoftBank Investment Advisors; and Anand Daniel, Partner at Accel. "Getting these new and powerful perspectives and strengthening our governance will immensely benefit us as we march ahead in our mission to bring unparalleled convenience to consumers," said Majety. Srinivasan said that she is pleased to join the Board as the "company moves forward in pushing boundaries and redefining newer segments." "I look forward to supporting the Swiggy management team in their quest to build a world-class business that serves millions of customers in their everyday needs," added Barua. Swiggy connects consumers to over 200,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/vodafone-idea-shares-hit-25-upper-circuit-after-govt-agrees-to-convert-16133-cr-dues-into-equity/articleshow/97643006.cms">Vodafone Idea shares hit 25% upper circuit after govt agrees to convert ₹16,133 cr dues into equity</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/4-day-workweek-not-yet-feasible-in-india-but-companies-look-at-flexible-options/articleshow/97642858.cms">All about 'flex': 4-day workweek not yet feasible in India, but companies look at flexible options</a>

Swiggy appoints 3 independent directors to its Board

<ul><li>Actor <keyword id="6354625" type="General" weightage="80" keywordseo="vijay-sethupathi" source="Orion">Vijay Sethupathi</keyword> has been roped in as the brand ambassador of Mankid Pharma.</li><li>As a part of the association, <keyword id="146847" type="General" weightage="80" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> will donate Rs 31 lakh to the Film Employees Federation of South India (FEFSI).</li></ul>Pharmaceutical company <keyword id="111790" type="General" weightage="100" keywordseo="mankind" source="Orion">Mankind</keyword> Pharma has announced its association with Vijay Sethupathi, an Indian actor and producer who predominantly has contributed in the Tamil cinema. In lieu of this association, Mankind Pharma, the company will be donating an amount of Rs 31 lakh to the Film Employees Federation of South India (FEFSI). FEFSI is an Indian organisation consisting of technicians from the <keyword id="6412552" type="General" weightage="20" keywordseo="tamil-film-industry" source="Orion">Tamil Film Industry</keyword> in Tamil Nadu, India. The amount donated will help all those who are facing a slowdown due to the pandemic and will support the growth of the organization and its members. Vijay Sethupathi has won 15 awards in the category of Best Actor which includes Filmfare Award- Tamil, <keyword id="128899" type="General" weightage="20" keywordseo="national-film-award" source="Orion">National Film Award</keyword>, <keyword id="12247905" type="General" weightage="20" keywordseo="vijay-award" source="Orion">Vijay Award</keyword> for Best actor and many more. Speaking on the partnership, Sethupathi said, “It is a pleasure to partner with Mankind Pharma as the brand ambassador and represent the brand in the southern market. The company perfectly justifies the true meaning of ‘Mankind’ and the motto of ‘Serving Life’ in the industry. I am honoured to be a part of the Mankind Pharma family and hope to serve the society together.” Speaking on the occasion, <keyword id="4921166" type="General" weightage="20" keywordseo="Rajeev-Juneja" source="Orion">Rajeev Juneja</keyword>, Managing Director and Vice Chairman, Mankind Pharma said, “We believe that Vijay Sethupathi is an ideal personality for us as a brand ambassador and has an emotional connect with the audience which is why people call him “People’s Treasure”. Both Mankind Pharma and the superstar have a common synergy and thought process of serving life in the country, and we feel this mutual alliance will be a prolific one for both of us. We at Mankind Pharma always selflessly contribute towards the betterment of the society and believe in serving life, we hope that the token amount donated to FEFSI will help provide assurance towards the growth of the company. Together we will continue to selflessly contribute towards the betterment of the society.” Mankind Pharma aspires to aid the community in leading a healthy life by formulating, developing, commercializing, and delivering affordable and accessible medicines that satisfy urgent medical needs.

Mankind Pharma ropes in Vijay Sethupathi as its brand ambassador

<ul><li><keyword id="6140804" type="UNKNOWN" weightage="20" keywordseo="manika-juneja">Manika Juneja</keyword>, VP Operations (West and South), <keyword id="735366" type="COMPANY" weightage="20" keywordseo="WATConsult">WATConsult</keyword> shares her favourite pick of digital campaigns from 2o20.</li><li>She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry.</li></ul>2020, quite a year for all of us! Less people on the streets, more on their phones &amp; digital boomed because of the pandemic for all age groups. All these uncertainties didn’t shake our confidence &amp; creativity. Here are some amazing campaigns that changed the <keyword id="10522060" type="UNKNOWN" weightage="20" keywordseo="digital-content-landscape">Digital content landscape</keyword> in 2020. Grab a bucket of popcorn if you’d like. Nike - You Can’t Stop Us: <div type="Youtube" id="pcXTnyCmQbg" title="Nike - You Cant Stop Us (2020)" thumbUrl="https://i.ytimg.com/vi/pcXTnyCmQbg/mqdefault.jpg"></div> This piece of work gives me goosebumps every time I see it. What an amazing work, which encapsulates how one can make the most of a limited situation, like using archived footage to send a message of TOGETHERNESS! The video also showcases how different people are pushing forward in the pandemic &amp; their spirit goes on. Simply genius! Bajaj Allianz General Insurance – #CareWillOvercome - Hum Honge Kamyab: <div type="Youtube" id="uaksYGn7OIw" title="#CareWillOvercome" thumbUrl="https://i.ytimg.com/vi/uaksYGn7OIw/mqdefault.jpg"></div> The campaign beautifully conveys the global message of hope, solidarity and positivity by connecting people with a common language of Music which reflects the amalgamation of cultures from across the world. The musical video is a rendition of ‘We Shall Overcome’ in several languages of the world. A true representation of borderless unity in the times of need to spread the message of togetherness which pays an ode to the frontline coronavirus warriors. Simple but so very impactful, the images of people from around the world bravely fighting the global crisis. While this piece really touches a chord here’s one that tickles your funny bones because it’s so relatable! Apple, The whole working-from-home thing: <div type="Youtube" id="6_pru8U2RmM" title="The whole working-from-home thing — Apple" thumbUrl="https://i.ytimg.com/vi/6_pru8U2RmM/mqdefault.jpg"></div> What a riot this video is! A campaign that hilariously shows us our everyday woes of working from home, yet highlighting, how by the end of the day, we make it work. Navigating the new normal is definitely something that audiences have related to, making this a success. Expedia, Let's Take a Trip: <div type="Youtube" id="IoWZrI8tZWg" title="Let's Take a Trip | :30 | Expedia" thumbUrl="https://i.ytimg.com/vi/IoWZrI8tZWg/mqdefault.jpg"></div> “Imagine the places we’ll go. Together.” Said Expedia, and sure did it make us want to step out &amp; enjoy the open the air with people we care about. This at home, stop motion video, is a treat for the eyes. Beautifully crafted &amp; the message touches home. Facebook, More Together: <div type="Youtube" id="GXaeeqfHNHQ" title="Facebook | More Together - Pooja Didi" thumbUrl="https://i.ytimg.com/vi/GXaeeqfHNHQ/mqdefault.jpg"></div> The time where everyone was going after short format videos, Facebook’s Pooja Didi Milk Centre film broke the notions. The seven-minute-long film subtly drives the narrative &amp; showcases the power of connections &amp; people coming together to support each other. <keyword id="33542" type="COMPANY" weightage="20" keywordseo="Burger-King">Burger King</keyword>, Moldy Whopper: <div type="Youtube" id="oSDC4C3_16Y" title="Burger King | The Moldy Whopper" thumbUrl="https://i.ytimg.com/vi/oSDC4C3_16Y/mqdefault.jpg"></div> Ending on an ugly note, here’s how the beauty of real food was showcased by Burger King with the shocking Moldy Whopper! A campaign that so artistically highlights that there are #NoArtificialPreservatives In their food. This campaign is not only a creative genius but it also sends a very pertinent message to the F&amp;B industry as a whole. While looks so simple in theory, it would have been a very difficult campaign to craft and the photography itself would be a daunting task. But the images are stark &amp; definitely make the campaign stand out! Love it or hate, you just can’t ignore it. All in all, 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry, a medium of communication which gave people facts, hope, courage, togetherness and much more that helped them survive the year. Look forward to a cheerful and hopeful 2021.

Campaigns that changed the digital landscape in 2020

<ul><li>Home pregnancy test kit brand Prega News has roped in <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador.</li><li>The brand had also tied up with <keyword id="1377418" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor-Khan">Kareena Kapoor Khan</keyword> during her pregnancy.</li><li>The new campaign has been conceptualized by <keyword id="4236017" type="COMPANY" weightage="20" keywordseo="ADK-Fortune">ADK Fortune</keyword>.</li></ul>Prega News has roped in actor Anushka Sharma as its brand ambassador. The actress who is pregnant and is expecting her first child with Indian Cricket Captain and husband <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> has endorsed the brand for their new campaign. Prega News is the No. 1 brand (As per IQVIA, Sep’ 2020) in home pregnancy test kit and holds over 80% of the market share. Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child. Anushka who is in her third trimester is expecting her baby in January 2021. The two-month-long ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximized. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child. Commenting on the campaign, <keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword>, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.” Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

Prega News ropes in Anushka Sharma as its brand ambassador

<ul><li>As <keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword> launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. </li><li><keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> walks us through this journey and speaks about the challenges faced by a condom brand in India, its increasing focus on becoming a socially-responsible brand, goal to increase its market share to 50% and overall marketing strategy. </li></ul>Commercial condom market has witnessed a huge change in its style of communication. From talking about birth control in late 90s to the act of lovemaking in early 2000 to engaging in safe sex, it has come quite far. In the last three years, sexual wellness giant Manforce Condoms has shifted its communication strategy to try to position itself as a socially-responsible brand. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed at driving awareness about the risks associated with recording one’s private moments on the phone. <div type="Youtube" id="WpHVkc3LmJM" title="Manforce- Shut The Phone Up" thumbUrl="https://i.ytimg.com/vi/WpHVkc3LmJM/mqdefault.jpg"></div> And now, Manforce Condoms has launched another campaign with a social message. This time, the sexual wellness brand is talking about curbing the rise in child pornography. <div type="Youtube" id="LyqXjGdWmtM" title="Manforce | Choti Gudiya | #ProtectChildhood" thumbUrl="https://i.ytimg.com/vi/LyqXjGdWmtM/mqdefault.jpg"></div> Titled #ProtectChildhood, the campaign wants to give a message to all parents to be vigilant, keep a check on their kids and try to look for truth beyond what they see. According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand of child pornography since the lockdown. A leading pornography website also revealed that traffic from India has increased by 95% as compared to the average traffic pre-COVID. As per another report submitted to the National Crime Records Bureau (NCRB), there were more than 25,000 cases of suspected child pornography. Speaking about why the brand decided to work on this campaign, Rajeev Juneja, CEO, Mankind Pharma, said, “Children are naive and vulnerable and they need to be monitored 24X7, it is the responsibility of the parents to keep their childhood intact. In the lockdown, children have started spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic.” After Manforce Condoms came across the research study, it wanted to reach out to as many parents as it can. Juneja added, “For us, responsibility towards society comes first. So, we wanted to inform and make parents aware of the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.” Manforce Condoms’ marketing strategy Most ads in the commercial condom category focus more on the sex appeal and pleasure of sexual attraction. But sex is still a taboo in India and condoms brands can start a conversation to bring about change and erase the stigma around it. There are so many topics that Indians feel uncomfortable discussing such as women enjoying sex, sex toys, social issues related to sex such as early pregnancy, abortion, etc. With ShutThePhoneUp and #ProtectChildhood, Manforce Condoms did talk about something very important. However, Juneja says that the brand is just getting started and it intends to strengthen its position as a responsible condom brand. He said, “As a responsible brand in the category, we believe in spreading the message of safe sex, safety can be from numerous things within this space. Our #ShutThePhoneUp series helps reach the right audience and give out a strong message on how to keep themselves protected and be aware of their surroundings. We intend to add more wings in this basket of communication and spread awareness.” Manforce Condoms uses every opportunity it can to connect with its consumers. Last year, it even explored movie marketing with Luka Chuppi. On why Luka Chuppi was the perfect fit for the brand, Juneja said, “Manforce indulges in movie marketing when the association is lucrative and the brand manages to garner significant engagement. The brand associated itself with Luka Chuppi<a href="https://en.wikipedia.org/wiki/Luka_Chuppi"> </a>as an official collaboration, resulting in embedded marketing as well as social media promotions and we got a chance to break the stereotypes, weave narratives and put forth content that is rich in quality. It was a seamless integration in the story line and yet served as a reminder to our audiences.” <div type="Youtube" id="pvtr718bf4c" title="Manforce Condoms | Luka Chuppi | Maddock Films | Kartik Aaryan, Kriti Sanon" thumbUrl="https://i.ytimg.com/vi/pvtr718bf4c/mqdefault.jpg"></div> It even played a prank on its consumers once by announcing a fake launch of an absurd desi Achari flavour and went viral. “Manforce Achari was a Prank launch meant to increase our page engagement and traction which it very well did. Our audience was left in splits after this post. Truly Indians prefer the desi twist in their flavours,” said Juneja. When it comes to social media, Manforce Condoms is known for its moment marketing. Today, consumers are addicted to social media platforms and they live in the moment. Juneja said that it's very important for the brand to catch the attention in that time span and they never miss an opportunity to maintain regular engagement with its audience. From cricket updates to Google changing its logo, Manforce Condoms has tried to latch onto every moment that breaks the internet. It continues to thrive on this model. “Social media has been a great platform for us to engage with our consumers, with the scope of narrow targeting we can connect with the right consumer with demographic, geographic &amp; interests,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Its brand endorser <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has also helped the brand carve a niche in the market and increase brand recall rate. “Almost all our Main Product Ads with Sunny Leone have always managed to give us a phenomenal response across all media,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Challenges of communicating in the commercial condom market It is not easy to operate in a market that needs more awareness but has the most restrictions. As a condom brand, you always have to find the thin line between sleazy and sensual. So, in a society, where there are numerous restrictions, Manforce Condoms has learnt to play safe over the years. Speaking about the media restrictions, Juneja said, “Restrictions continue on traditional channels be it TV or OOH as well in digital space. However, there are few platforms that have helped us a lot to connect with our consumers, specially youth. The platforms are social media, in-film integration &amp; Airport Branding. Airport Branding in the major metros have high traffic influx thus giving us required eyeballs. This media choice has worked positively for the brand.” “Over the time, we have changed our creative look and feel by using subtle and sober images but yet suggestive in terms of their message. A lot of tweaking has been done in terms of film production. We try to ensure there is less ‘skin show’ and more focus on the message. Thin line between lovemaking and vulgarity is very sensitive, we are really cautious and critical of the creatives that go out in the media. The key is to keep the portfolio strong and be relevant to your audiences in terms of the communication strategy. We have learned to operate well in the given restrictions,” added Juneja. Growth story of Manforce Condoms During the lockdown, e-commerce platform Snapdeal saw a 30% increase in the sale of condoms driven by demand from non-metros. More people started ordering condoms online. As a result, Manforce Condoms also saw an uptick in the initial period. “The sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges,” shared Juneja. With life coming back to normal, and the government easing the lockdown, condoms are witnessing a steady sale. Adding on how the revival period has brought cheer for the brand, Juneja said, “The numbers have been fluctuating since the lockdown, however its temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation had come to a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales. In the month of August, unlike the category and rest of the brands, we have seen 2% positive growth and spike in Market Share going up to approximately 32%.” Mankind Pharma’s Manforce Condoms is the largest seller in the category. As per IQVIA Consumer Health Retail Audit Data – MAT, Manforce Condoms had a 32% market share in August 2020, followed by Kamasutra at 9%, Skore and Durex at 7%, along with the local brands. By closely engaging with its consumers and continuing to spread awareness around safe sex, Manforce Condoms intends to increase its market share. “We intend to increase our MS and reach the 50% mark by 2022-23, all our strategies are aligned in this direction,” said Juneja. Rural India contributes approximately 30% to the total Rs 1500 crore condom category and Manforce Condoms’ Pan, Banana, Jasmine flavors are a hit in rural areas. “There is indeed a wide scope of expansion in rural India. Manforce has worked on the bottom to top pyramid approach with the strongest distribution network of stockiest and wholesalers. Our brand endorser, Sunny Leone also gives us better connect due to her popularity amongst the masses,” said Juneja. However, with power comes responsibility and therefore, Manforce Condoms is trying to move towards becoming a more responsible brand everyday. Juneja said, “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. It is very much important to educate the people about the benefits of using condoms while having sex, as it helps to protect them from having AIDS and other serious diseases and also it helps in controlling population.”

Manforce Condoms aims to capture 50% market share by 2023

India’s tourism is growing in leaps and bounds. While there were no major announcements in the union budget this year, as was expected by many, the business of tourism was majorly hit by the demonetization move last year. An industry still saddled with multiple layers of tax include VAT, service tax, luxury tax etc. and ranges from 20% - 30%, Indian tourism is now gaining momentum, thanks to the inbound tourism growth. 
 While the inbound tourists prioritized Rajasthan, <keyword id="6355354" type="PERSON" weightage="20" keywordseo="Taj-Mahal">Taj Mahal</keyword> and Delhi, we have seen many off beat places gaining popularity recently. Chetan <keyword id="140895" type="PERSON" weightage="20" keywordseo="Juneja">Juneja</keyword>, senior vice president of <keyword id="4307349" type="UNKNOWN" weightage="20" keywordseo="tamarind-global">Tamarind Global</keyword>, which organizes inbound tourism in offbeat places of India, while talking to <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> rightly observed that <keyword id="175524" type="CITY" weightage="100" keywordseo="Khajuraho">Khajuraho</keyword> is a destination that is gaining good traction from tourists. 
 
 
This is happening “mainly due to its explicit sculptures which are an expression of human emotions such as love, passion and unique engineering and erotic arts,” said Juneja. 
 
 
 Located about 175 kilometres from <keyword id="55224" type="CITY" weightage="20" keywordseo="Jhansi">Jhansi</keyword>, this <keyword id="701639" type="ORGANIZATION" weightage="20" keywordseo="UNESCO-World-Heritage-Sites">UNESCO World Heritage Sites</keyword> is famous for their nagara-style architectural symbolism and their erotic sculptures. 
 
 Most Khajuraho temples were built between 950 and 1050 by the Chandela dynasty. Historical records note that the Khajuraho temple site had 85 temples by the 12th century, spread over 20 square kilometers. Of these, only about 25 temples have survived, spread over 6 square kilometres. Of the various surviving temples, the <keyword id="4307346" type="UNKNOWN" weightage="20" keywordseo="kandariya-mahadeva-temple">Kandariya Mahadeva Temple</keyword> is decorated with a profusion of sculptures with intricate details, symbolism and expressiveness of ancient Indian art. 
 
 In a <keyword id="274437" type="COMPANY" weightage="20" keywordseo="Quora">Quora</keyword> post that explains the point of view of Osho, Khajuraho temples are associated with <keyword id="8378" type="UNKNOWN" weightage="20" keywordseo="Tantra">Tantra</keyword> sect. 
 
 “While most religious schools abhor sex and hold it as a degrading act for human soul, Tantra says that sexual energy, if channelized according to the methods mentioned in Tantric canons, can unite the tantra-practitioner with the <keyword id="377848" type="ORGANIZATION" weightage="20" keywordseo="Supreme-Being">Supreme Being</keyword> (<keyword id="33379" type="PERSON" weightage="20" keywordseo="Shiva">Shiva</keyword>),” reads the post. 
 
 
“Sculptures at Khajuraho are a bold and honest description of this concept. They showcase the gradual transcendence of human sexual energy. The outer walls are full of sexual allegory. Humans are depicted indulging in carnal pleasure in every variation that can be conceptualized by human brain.” 
 
 
“But when one moves inside the temple, one notices a great change. The human figurines don't even remotely seem attracted to sex, but are standing apart in deep contemplation.” 
 
 
While Khajuraho gains prominence, Juneja said, there are some major hurdles paralyzing off beat tourism in India. 
 
“Enabling the traveller to understand the location and its significance, limit on infrastructure,” are the major hurdles as of now. “This can be addressed in a positive way giving the excitement and promoting it as an experiential tour,” he said.

Here's why erotic art of Khajuraho will gain prominence this year

<ul class="summary-list"><li>Citi has spent more than $7.4 billion to make peace with regulators and hasn't succeeded.</li><li>Donald Trump's election and promise of deregulation bode well for the bank.</li></ul>Donald Trump's presidential victory and his promise of light regulation could help relieve one of Citi's biggest problems. Trump's reelection on Wednesday already boosted the <a target="_blank" href="https://markets.businessinsider.com/news/stocks/bank-stocks-donald-trump-victory-reelection-wall-street-outlook-regulation-2024-11">bank's stock</a> by 8.4%.Citi has been in hot water with regulators since 2020, paying a total of <a target="_blank" href="https://markets.businessinsider.com/news/stocks/citigroup-slammed-400-mln-fine-longstanding-deficiencies-regulation-occ-fed-2020-10-1029660295?_gl=1*160cwwk*_ga*MTM0NTA0MDc3NC4xNjA5MzYwMzUx*_ga_E21CV80ZCZ*MTczMDkyNjYzMy4xNzQ4LjEuMTczMDkyNzg5Ny4zNi4wLjA.">$400 million in fines</a> for poor data management and risk controls. The bank was slapped with<a target="_blank" href="https://www.businessinsider.com/citi-jane-fraser-regulatory-citigroup-transformation-2024-7"> $135.6 million in fines</a> in July for failing to make enough progress to satisfy the Federal Reserve and the Office of the Comptroller of the Currency. The delay is despite Citi spending more than $7.4 billion and allocating 13,000 employees to a firmwide <a target="_blank" href="https://www.businessinsider.com/citi-anand-selva-transformation-consent-orders-fines-2024-10">"Transformation" initiative</a> to rectify the issues.Wells Fargo analyst Mike Mayo called Trump's win a "regulatory game changer" in a research note. He told Business Insider that Citi is still in "regulatory purgatory" but that the bank would likely face less scrutiny for its data quality issues."With a fresh look with a new set of regulators, I do think it makes a difference that the recent regulatory actions did not involve clients," he said. "This is more about Citi doing what it's supposed to do with its regulators as opposed to fixing any new issues with customers."Mayo thought it was unlikely for the agencies to rescind their demands altogether but that the new restrictions in July might be unwound. For instance, the OCC has required Citi to submit plans each quarter to ensure they are allocating enough resources to the Transformation effort.While Trump has not announced a formal policy on how he would regulate Wall Street, he has signaled he would cut down on oversight. In a speech at the Economic Club of New York in September, he pledged if re-elected, he would eliminate 10 rules for each new rule introduced.A <a target="_blank" href="https://www.businessinsider.com/republicans-win-senate-election-majority-election-2024-11">Republican majority</a> in the Senate has also paved the way for new agency appointments. Michael Hsu, the current head of the OCC, has <a target="_blank" href="https://www.occ.gov/news-issuances/speeches/2023/pub-speech-2023-7.pdf">said</a> that large banks that fail to manage risk effectively should be broken up as a last resort. Trump has openly criticized Federal Reserve chair <a target="_blank" href="https://www.businessinsider.com/donald-trump-campaign-fed-independence-jerome-powell-interes-rates-politics-2024-4">Jerome Powell</a>, accusing him of trying to help the Democrats keep the presidency."Having the presidency and the Senate means you can put anybody you want into these positions and get through these secretaries of various bodies and so forth," said Stephen Biggar, managing director of Argus Research. "The Senate will be cooperative and that only helps the cause for banks and all things bank regulation."Since the July fines, Citi has faced mounting pressure. In October, Sen. Elizabeth Warren urged the OCC to "impose growth restrictions" on Citi, arguing that it has grown "too big to manage." (The regulator and Citi declined to comment.)A few weeks later, Fraser was dogged by questions in an earnings call about the bank's regulatory fate. She was asked three times for reassurances that Citi did not and would not have an <a target="_blank" href="https://www.businessinsider.com/citi-jane-fraser-regulators-occ-frb-consent-orders-asset-cap-2024-10">asset cap</a> before answering the question."Let me be crystal clear," Fraser said after JPMorgan analyst Vivek Juneja raised the issue. "We do not have an asset cap and there are no additional measures other than what was announced in July in place and not expecting any."Her odds just got better.Do you work for Citi? Have a tip or story to share? Reach out to Hayley Cuccinello at <a target="_blank" href="mailto:hcuccinello@businessinsider.com">hcuccinello@businessinsider.com</a> or 917 740 5340, which works for calls, text, and the encrypted messaging app Signal.

Citi needs a white knight. Donald Trump's second term might provide one.

<ul class="summary-list"><li>Sen. Elizabeth Warren called for growth restrictions on Citi due to long-standing data issues.</li><li>Citi CEO Jane Fraser denied the prospect of an asset cap after being pressed by two analysts.</li></ul>Citi topped Wall Street expectations this quarter, but CEO Jane Fraser was dogged by questions regarding the bank's regulatory fate. In early October, Sen. Elizabeth Warren urged the Office of the Comptroller of the Currency to place growth restrictions on Citi, arguing the bank had become "too big to manage."Fraser was asked three times for reassurances that Citi did not and would not have an asset cap before answering the question."Let me be crystal clear," Fraser said after JPMorgan analyst Vivek Juneja raised the issue. "We do not have an asset cap and there are no additional measures other than what was announced in July in place and not expecting any."Sen. Warren's rebuke came three months after the OCC and the Federal Reserve<a target="_blank" href="https://www.businessinsider.com/citi-jane-fraser-regulatory-citigroup-transformation-2024-7"> fined Citi $135.6 million</a> combined for failing to make enough progress on data management problems that Citi had pledged to fix in 2020. This delay is despite Citi spending $7.4 billion from 2021 through 2023 on a <a target="_blank" href="https://www.businessinsider.com/citi-anand-selva-transformation-consent-orders-fines-2024-10">"Transformation" initiative</a> to overhaul the bank's technology and regain compliance. This year's budget exceeds $3 billion.The Transformation is overseen by COO <a target="_blank" href="https://www.businessinsider.com/citi-anand-selva-transformation-consent-orders-fines-2024-10">Anand Selva</a>. Fraser touted a few of the Transformation's accomplishments, such as retiring more than 450 applications this year and getting the Federal Reserve to lift a 2013 order over anti-money laundering compliance problems.Wells Fargo analyst Mike Mayo — who first asked about the asset cap — later pressed Fraser on why Transformation was behind, asking whether it was due to a lack of resources or a strategic issue. She said that the bank was fined due to shortcomings in data management, but had made progress in many other areas."We moved swiftly to address it," she said of the data issues. "And overall, I'm pleased with our progress."Chief Financial Officer Mark Mason told Mayo that the bank was reevaluating its approach as required by the OCC. In July, the agency ordered Citi to provide a resource-review plan each quarter to ensure the bank is providing enough resources for the effort.As to Mayo's question of whether the problem was budgetary or strategic, Mason said, "In many instances, it will be a little of both.""Part of our process is in fact that — taking a regular review of what is on track, what is in the way of our milestones and deliverables, where we see things that are being delayed or going red, what is the underlying root cause or why," he added. "Is it a resource issue where we need to put more dollars in people or technology to it? Is it a process issue where we need to reconsider our approach?"Mason said Citi has modified how data issues are resolved, "ensuring that there's engagement" from all the units involved. While the Transformation has 13,000 dedicated employees, the work required by regulators is often conducted by employees who sit in other business lines.Citi has also made <a target="_blank" href="https://www.businessinsider.com/citi-data-tim-ryan-anand-selva-memo-transformation-regulators-2024-9">leadership changes</a> to speed up the data effort in September, tapping Tim Ryan, the new tech head, to lead it alongside Selva.

Citi's regulatory nightmare still haunts CEO Jane Fraser

<ul><li>From inventory to delivery, the home chef business is fraught with many issues and uncertainties. </li><li>Finding a reliable delivery vendor requires a lot of patience and multiple attempts before honing in on one.</li><li>No longer is it just the biriyani or butter chicken, the sheer variety available often puts the best restaurants to shame.</li></ul> Not so long ago, the only reason people ordered food was to take a break from boring old 'ghar ka khana' (homemade food). However, the pandemic brought with it a rekindling of love for the same items most of us wanted to get away from. That said, the past year has also seen an evolution of sorts of the kind of cuisines home chefs have embraced and have to offer. No longer is it just the biriyani or butter chicken, the sheer variety available often puts the best restaurants to shame. From homemade shepherd's pie to pork belly with tingmo to creatively decorated blueberry-vanilla in American buttercream cake, the offerings are beautifully varied. The business models are diverse — from <keyword id="2067878" type="PERSON" weightage="20" keywordseo="Home-cooks">home cooks</keyword> sharing their daily menus on their residential colony WhatsApp groups to operating entirely out of social media channels like Facebook and Instagram. Then there are those who are happy to get rid of the added burden of marketing, delivery etc., all together and prefer to outsource it to companies like <keyword id="8248012" type="UNKNOWN" weightage="20" keywordseo="Homefoodi">Homefoodi</keyword> or <keyword id="10926000" type="UNKNOWN" weightage="20" keywordseo="Conosh">Conosh</keyword>. "For me, the moment you put numbers into something you love, it takes the fun out of it. I am lucky enough to be able to concentrate on the fun part of cooking while my husband helps to bring some method to this madness by taking care of everything else, for now. But given how painful the business and backend side of it can be, I would definitely be more than happy to outsource that part of the operations," says Tarannum Sehgal, whose full-time role is in a Michelin Kitchen in South of France, but she started her venture T-Pop! In Delhi to bide her time while she waits for her restaurant to open in April. Conosh, a company co-owned by three friends Anshumala, Neha and Vaibhav, is basically a conduit between home chefs and foodies. Before the pandemic hit, the primary way they would do so was by setting up pop-up kitchens in the homes of chefs, but since that was no longer possible in 2020, they tweaked their offerings to include marketing and delivery services to home chefs as well as offering workshops with master chefs like <keyword id="1426431" type="PERSON" weightage="20" keywordseo="Gary-Mehigan">Gary Mehigan</keyword>, Sashi Chelia, <keyword id="973254" type="PERSON" weightage="20" keywordseo="Ranveer-Brar">Ranveer Brar</keyword>, and <keyword id="4829" type="PERSON" weightage="20" keywordseo="Kunal-Kapur">Kunal Kapur</keyword> to home chefs who were keen on sharpening their skills. Conosh now has over 800 chefs and has delivered to over 15,000 customers in Delhi-NCR and Bengaluru. While the idea of starting a home kitchen sounds ideal, the journey is far from easy. From inventory to delivery, the home chef business is fraught with many issues and uncertainties. Some of which were either exasperated or even solved during the pandemic. <div type="image" title="Double cooked pork belly" msid="81494745" hostid="261" caption="&amp;lt;p&amp;gt;Double cooked pork belly&amp;lt;/p&amp;gt;"></div> The kitchen-to-mouth conundrum Delivery is a key element most home chefs have trouble negotiating. And while there were a plethora of companies who started offering delivery services at competitive prices during the pandemic, finding a reliable vendor requires a lot of patience and multiple attempts before honing in on one. Nicole Juneja and her mum Kusuma Juneja started their venture, Mood, back in 2018. Initially, they operated purely on the takeaway model, but the pandemic forced them to change their stance and start delivering food. "While the lockdown helped us grow our business, in fact, it was our best year ever, a key challenge we faced was trying to figure out the logistics, which is primarily the deliveries. It's hard to find a reliable partner," says Juneja. <div type="image" title="Vanilla fairy cakes" msid="81494875" hostid="261" caption="&amp;lt;p&amp;gt;Vanilla fairy cakes&amp;lt;/p&amp;gt;"></div> Can't have your cake and eat it too Business Insider spoke to Anshumala, one of the co-founders of Conosh, who tells us that while the pandemic saw a surge in both home chefs and consumers, the one thing the consumers often gripe over is the price. "Diners particularly talk about the prices and they compare it to restaurant food. However, it cannot be directly compared to restaurant food for a variety of reasons. The first and the most obvious ones are obviously because these guys are working on a much smaller scale, and they're making everything fresh so they don't have the economies of scale like restaurant kitchens. Also, as an example, we have a home chef called Sumitra who specialises in Andhra Brahmin food in Bangalore and she travels to Vishakhapatnam to get some of her ingredients in order to maintain the authenticity of the food she offers. So, of course, the cost of her offering will be higher than a restaurant's." Recipe for growth — limit your orders "While the lockdown definitely helped us expand our business, increasing our scale makes you realise the limitations of a home kitchen. And you do have to set an upper limit for orders and things like that, just because there's only that much space and equipment," Juneja tells us. Along with that, there was the issue of little or no additional help in terms of staff, especially during the lockdown that made operations so much harder for home chefs. <div type="image" title="Christmas rum fruit cake" msid="81494895" hostid="261" caption="&amp;lt;p&amp;gt;Christmas rum fruit cake&amp;lt;/p&amp;gt;"></div> The not-so-palatable cost? Touching upon the point raised by Anshumala, the mere fact that home chefs operate on a smaller scale, their cost of ingredients is also much higher. Plus, what sets them apart is the fact that they use the best and most authentic ingredients that don't come cheap. "While the cost to deliver items may have reduced a notch, the material and packaging costs have also shot up, which, in turn, has led me to charge more. Plus, earlier, I used to go to wholesale markets to get the raw materials that I can no longer do thanks to the pandemic, which has impacted my costs," says Shweta Andrews, founder of Bakes Ahoy, a business specialising in artisanal and premium baked goods. Fill out a few forms before you do the filling In November 2020, the government made it mandatory for all home chefs who have a turnover of ₹12 lakh and above to have a Food Safety and Standards Authority of India (<keyword id="154680" type="COMPANY" weightage="20" keywordseo="FSSAI">FSSAI</keyword>) registration number. Failure to do so could result in a fine of ₹5 lakhs or face jail time. But while most imagined this would be a huge pain, it really isn't. All you have to do is log into the website, submit a few documents, and pay a nominal sum and within 2-4 weeks, the job is done. However, in June 2020, FSSAI launched a new cloud-based food safety compliance online platform called <a target="_blank" href="https://foscos.fssai.gov.in/" class="editor-rtfLink">Food Safety Compliance System (FoSCoS)</a>, which will eventually replace the current Food Licensing and Registration System (FLRS). "FoSCoS is conceptualised to provide one point stop for all engagement of an FBO [Food Business Operators] with the department for any regulatory compliance transaction," according to the government <a target="_blank" href="https://fssai.gov.in/upload/press_release/2020/06/5ed4be98c59aaPress_Release_FoSCoS_01_06_2020.pdf" class="editor-rtfLink">press release</a>. This system will be launched in a phased manner, and Delhi, Tamil Nadu, Gujarat, Goa, Delhi, Odisha, Manipur, Chandigarh, Puducherry and Ladakh are a part of the first phase. If you live in these states, it will be prudent to register with FoSCoS at a nominal fee of ₹100 per year even if your turnover is not as much under the 'Petty Food Business Operators' section. Feeling the heat With thousands joining the army of home chefs, the competition has multiplied, leading to everyone trying out new methods to woo clients -- from sending personalised notes to offering special Onam Sadya meal boxes with all the fixins' including a banana leaf and directions on how to arrange the food items. "Because the competition is so stiff, I continuously have to come up with new ideas and designs for cakes, which is a good thing because I learn more and improve my skills," however, Andrews adds, "now that there are thousands of home bakers in the market, I now have to put in money on Instagram and Facebook to promote myself."

Many home chef businesses are tasting success in India, but it's not a cakewalk

<ul><li><keyword id="146847" type="PERSON" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> has launched a new ad starring <keyword id="26339" type="PERSON" weightage="20" keywordseo="Angad-Bedi">Angad Bedi</keyword>. </li><li>The company urges everyone to be a little more responsible and <keyword id="8352552" type="UNKNOWN" weightage="20" keywordseo="wear-a-mask">wear a mask</keyword> whenever we are stepping out.</li></ul>India is still grappling with the second wave of Covid-19 and continues to report over 1.5 lakh cases in a day. Mankind Pharma, the 4th largest pharmaceutical company in India has taken an initiative to aware all citizens about the importance of wearing a mask and urges them to do their bit with their new campaign #MaskMyIndia. Mankind Pharma has released a video that captures the stories of our heroes, who are setting examples and doing more than their call of duty during the COVID-19 pandemic in India. The campaign, #MaskMyIndia brings together the current working hours and situations of our doctors and walks the audience through the overall working routine and how each one of them is working day and night to ensure everyone is safe. Despite all the efforts our frontline workers are putting, the mortality rate is on the higher side and everyone is witnessing the grief of losing their loved ones. Through this campaign Mankind Pharma urges everyone to do their bit by wearing a mask properly and help them to fight the deadly virus. They are requesting each one of us to be responsible citizens and not take this situation lightly. Not wearing a mask is not an option and we all should ensure we support our frontline workers by just doing the basics. <div type="Youtube" id="XILcRM9YCsA" title="Leave excuses, Be responsible | Mask My India | Angad Bedi | Hindi" thumbUrl="https://i.ytimg.com/vi/XILcRM9YCsA/mqdefault.jpg"></div> The campaign is designed to raise awareness and to grow a sense of responsibility amongst the audience and encourages all of us to take a pledge to wear a mask correctly, that is by covering nose and mouth entirely. Commenting on the campaign Rajeev Juneja, Managing Director &amp; Vice Chairman, Mankind Pharma, said “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of Wearing a Mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and other’s as well.” During this pandemic, we strongly recommend wearing a mask. Let’s pledge not to venture out without wearing masks so that we can fight coronavirus and come out as a winner from this pandemic.

Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign

New Delhi, Jun 16 () Drug firm Mankind Pharma on Tuesday said it will donate a total of Rs 5 crore to the families of policemen who die fighting the COVID-19 pandemic. The company will donate Rs 3 lakh to each family of such warriors, Mankind Pharma said in a statement. The company has also donated ventilators, personal protective equipment (PPE) and medicines to the states, it added. "Our police warrior has shown great bravery in fighting the unprecedented crisis without caring about their life. Being the first line of defense for us after the health workers during COVID, they are getting highly exposed to this deadly disease. "Many have lost their life fighting the pandemic and protecting us. Their invaluable service to the nation and humanity will not be forgotten," Mankind Pharma CEO Rajeev Juneja said. As a homage to them, the company has started a small fund of Rs 5 crore to support and care for the families of these lost warriors, he added. AKT HRS

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