You Searched For "Jumptap" and got 20 results
Sort By:
3 mins read
Here's Why Native Advertising Will Rescue The Mobile Advertising Industry
In two recent reports from BI Intelligence on native advertising and native ads on mobile, we inter…
Marcelo Ballve
3 mins read
The Native Ad Ecosystem Explained
In a new report from BI Intelligence on native advertising and native ads on mobile, we interview a…
Business Insider
3 mins read
How Native Ads Are Challenging The Obsession With Scale In Mobile Advertising
In a new report from BI Intelligence on native advertising and native ads on mobile, we interview a…
Marcelo Ballve
3 mins read
Jumptap Reveals The 5 Secrets To Successful Mobile Video Advertising
"Entertainment is dominated by things like trailers and TV show previews," Rothkopf said. But marke…
Laura Stampler
2 mins read
INFOGRAPHIC: The Mobile Advertising Ecosystem Explained
So, mobile advertising will be a bonanza, right? Not necessarily. It has been a bit slow off the gr…
Business Insider
2 mins read
Millennial Media Tanks On Jumptap Acquisition: Here's Why Investors Are Wrong
But the decline in the stock price ignores the debate between profits and scale. I've noted previou…
Jim Edwards
1 min read
Facebook, Shmacebook Says Fiesty Mobile Ad Startup JumpTap
Mobile audience platform Jumptap was actually the first to bring offline data into mobile at scale:…
2 mins read
Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus
"In April, we made a commitment to solve the challenges that have kept mobile from reaching its ful…
Jim Edwards
1 min read
Diet Coke Uses Dancing, Animatronic, Wooden Dolls To Convince People It's Healthy [THE BRIEF]
Coca-Cola has a new campaign insisting that its sodas are healthy. This includes newspaper ads and …
Laura Stampler
2 mins read
A Company Is Profiting Off Of Phantom YouTube Ads
Ad Scam Company Profits On YouTube Ads That Should Not Exist (Forbes) Web security firm Spider.io …
Tony Danova
4 mins read
BII MOBILE INSIGHTS: One-Third Of Mobile Traffic To Come From Tablets This Year
Mobile Ads Coming To Tumblr (Bloomberg via Mashable) It's been a little more than a year since Tum…
Heather Leonard
2 mins read
Twitter Acquires Mobile Ad Network MoPub for $350 Million: Will An Ad Exchange Come next?
Twitter is widely expected to launch a mobile ad exchange, in which users arriving inside Twitter c…
Jim Edwards
1 min read
Yahoo's Working On Two Large Acquisitions
There are also a half-dozen smaller deals in the work, similar to Yahoo's recent acquisitions of St…
Owen Thomas
1 min read
RUMOR: AT&T Has Made Job Cuts At Its 'Adworks' Sales Unit
Adworks was an ambitious project for AT&T. The company had hoped to put together a network of m…
Jim Edwards
1 min read
WPP's Sorrell Says Salesforce's Acquisition Of Buddy Media Was 'Unfortunately' Premature
Recent stellar examples were Omniture in the area of web analytics and Buddy Media with its Faceboo…
Jim Edwards
1 min read
Kate Spade's Co-Founder Made Warby Parker's New, Stylized Ad [THE BRIEF]
Partners & Spade, Kate Spade co-founder Andy Spade's ad agency, made a stylistic ad for Warby P…
Laura Stampler
1 min read
Naked Communications' Founder Is Dead At 45 [THE BRIEF]
One of Naked Communications' three founders, John Harlow, died at 45 this week in an East Sussex, U…
Laura Stampler
2 mins read
4 Hard Truths Every Entrepreneur Should Get Used To
2. Entrepreneurs have to be both realistic and totally unrealistic at the same time. "It's odd," he…
Linette Lopez
2 mins read
4 Hard Truths Every Entrepreneur Should Get Used To
2. Entrepreneurs have to be both realistic and totally unrealistic at the same time. "It's odd," he…
Linette Lopez
2 mins read
Who Are The Most Powerful Women In Mobile Advertising?
We'll combine all your nominations with our own research and contacts in the mobile ad industry, an…