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<br /> <keyword id="2523092" type="UNKNOWN" weightage="100" keywordseo="Jivi-Mobiles">JIVI Mobiles</keyword>, one of the largest <keyword id="768363" type="UNKNOWN" weightage="100" keywordseo="feature-phones">feature phones</keyword> brand in India announced an investment of Rs 200 crore for two facilities in India which would be in line with <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword>’s <a href="http://www.businessinsider.in/Sign-of-warming-India-US-ties-India-to-soon-manufacture-F-16-fighter-jets/articleshow/51877326.cms">Make-in-India</a> initiative. In the first phase, the facility is opened at Mahipalpur in Delhi which holds a capacity to roll out 7 lakh phones per month and employs some 350 employees.
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	“The investment would be done in phases and would have a capacity to generate employment for nearly 1000 skilled workers. The purpose is to save on the import duties and hence cut on manufacturing cost by 10-15%,” said Pankaj Anand, CEO of JIVI Mobiles.
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	In the second phase a facility would be opened in Lonawala, Mumbai to cater to South and West India. The Delhi facility would be fully functional in 2 months, said Gurdeep Singh Suddan, Director of Magicon Impex.
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	JIVI also launched 7 feature phones today within the range of Rs 699 to Rs 1199 and is also giving free LED bulb of 9W with each phone.
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	“This initiative too is in line with the Government’s efforts to spread the message of energy efficiency in the country,” said Pankaj.
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	So the big question is why invest Rs 200 crore on manufacturing feature phones in the age of smartphones.
<br /><br /> Pankaj said <keyword id="6354869" type="UNKNOWN" weightage="100" keywordseo="make-in-India">Make in India</keyword> can only be successful if each and every citizen is benefited by it. Hence, these phones <a href="http://www.businessinsider.in/Modi-cant-promise-good-monoson/articleshow/51740412.cms">will cater to rural India </a>and will lead to <a href="http://www.businessinsider.in/This-is-how-Western-Digital-is-solving-one-of-the-most-important-barriers-to-Digital-India-initiative/articleshow/51841347.cms">digital literacy </a>of rural India mainly.
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	Though at present 70-75% of the parts will come from China initially and will be assembled in India, the company would be manufacturing chargers, handsfree and battery fully in India to cut the cost of duty which is 29.5% currently.
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	“We have to accept that right now India lacks the skilled labour to manufacture smartphones in India. Hence we are leveraging on feature phones as it is one of the cheapest and stable phones available in the market,” he said.

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	(Image credits: indiatimes)

This is why manufacturing feature phones in the age of smartphones is the best Make-in-India strategy

<ul><li>Actor <keyword id="9138707" type="UNKNOWN" weightage="20" keywordseo="Irrfan-Khan-passed-away">Irrfan Khan passed away</keyword> in Mumbai on April 29. </li><li>Bollywood directors, actors and well-wishers expressed their deepest condolences on social media, remembering Khan as a versatile actor and an even more beautiful human being.</li><li>Today, as the country is reeling with the shocking news of the death of the actor, with a heavy heart, we pay tribute to the multi-faceted, inimitable Irrfan Khan and look back at some of the campaigns that he acted in over the years. </li></ul>Actor Irrfan Khan, aged 54, passed away in Mumbai on April 29. He had been hospitalised and was under observation for colon infection. Khan had announced in 2018 that he had been diagnosed with a neuroendocrine tumour and had been traveling frequently to London for treatment. <br /><br />The news sent shockwaves across the country as Khan was one of the most loved actors who did not just shine in every movie he acted in, he also put India on the global map, acting in several international blockbusters including Oscar-winning Slumdog Millionaire, Jurassic World, The Amazing Spider-Man and Life of Pi.<br /><br />Over the years, he was also the face of several brands that roped him in because there was a certain relatability as well as instant likeability factor associated with him. In 2018, he became the first-ever Indian actor to be roped in as the ambassador for leading global payments and technology company, Mastercard. Closer home, he became the face of brands like Syska, Treebo, Edelweiss, amongst many others.<br /><br />As we try to come to terms with this huge loss, we tried to put together some prominent campaigns that Khan featured in, to relive his brilliance. <br /><br /><strong>Master Card:<br /></strong>  <div type="Youtube" id="H9mTDZgggSQ" title="Irrfan Khan Becomes The First Indian Actor To Endorse Master Card" thumbUrl="https://i.ytimg.com/vi/H9mTDZgggSQ/mqdefault.jpg"></div><br /><strong>Syska LED:</strong><br />  <div type="Youtube" id="-7j1Vvcy86Q" title="SYSKA LED - SYSKA Your Home - TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/-7j1Vvcy86Q/mqdefault.jpg"></div><br /><strong>Syska Accessories:</strong><br />  <div type="Youtube" id="6RfT2brleG4" title="Syska Accessories TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/6RfT2brleG4/mqdefault.jpg"></div><br /><strong>Treebo Hotels:</strong><br />  <div type="Youtube" id="8sr2VxYfXak" title="Treebo Hotels TVC- Irrfan Khan- Bhawsheel Singh Sahni" thumbUrl="https://i.ytimg.com/vi/8sr2VxYfXak/mqdefault.jpg"></div><br /><strong>Simplilearn.com: <br /></strong>  <div type="Youtube" id="jYXHaqBMUw8" title="Simplilearn.com | Get Certified. Get Ahead. | Official TVC ft. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/jYXHaqBMUw8/mqdefault.jpg"></div><br /><strong>JIVI Mobiles:</strong><br />  <div type="Youtube" id="E-Z0BS8vNo8" title="JIVI Mobiles - TVC  Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/E-Z0BS8vNo8/mqdefault.jpg"></div><br /><strong>Indica Hair Colour:</strong><br />  <div type="Youtube" id="iciw6i0BaMU" title="Indica Easy Hair Colour -  Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/iciw6i0BaMU/mqdefault.jpg"></div><br /><strong>Edelweiss: </strong><br />  <div type="Youtube" id="JIkDVgmtidY" title="Edelweiss SME Business Loans help you #BeUnlimited" thumbUrl="https://i.ytimg.com/vi/JIkDVgmtidY/mqdefault.jpg"></div><br /><strong>Aegon Religare Insurance Plan: </strong><br />  <div type="Youtube" id="WmicpCPsNWQ" title="Irrfan Khan AEGON Religare Pension Plan ad - chemist" thumbUrl="https://i.ytimg.com/vi/WmicpCPsNWQ/mqdefault.jpg"></div><br /><strong>CEAT SUV: </strong><br />  <div type="Youtube" id="c12Ycm10RTo" title="CEAT SUV TVC -  Nimbu-Mirchi - Irfan Khan" thumbUrl="https://i.ytimg.com/vi/c12Ycm10RTo/mqdefault.jpg"></div><br /><strong>Resurgent Rajasthan: </strong><br /><br />  <div type="Youtube" id="ts9vaa3Y6jk" title="Resurgent Rajasthan - 04 - Anthem - Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/ts9vaa3Y6jk/mqdefault.jpg"></div><br /><strong>Nerolac:<br /></strong>  <div type="Youtube" id="jGuvGxoyJNs" title="ads of Nerolac ft Konkona Sen Sharma &amp; Irfan Khan" thumbUrl="https://i.ytimg.com/vi/jGuvGxoyJNs/mqdefault.jpg"></div><br /><strong>Religare Insurance: </strong><br />  <div type="Youtube" id="lIcOoRHPeMk" title="irfan khan religare insurance ad" thumbUrl="https://i.ytimg.com/vi/lIcOoRHPeMk/mqdefault.jpg"></div><br /><strong>Vodafone:</strong><br />  <div type="Youtube" id="jJyjHq5RAe0" title="HD Vodafone new ad by irfan khan" thumbUrl="https://i.ytimg.com/vi/jJyjHq5RAe0/mqdefault.jpg"></div><br />

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This is why manufacturing feature phones in the age of smartphones is the best Make-in-India strategy

Usha Rani Das

In remembrance of the inimitable Irrfan Khan

BI India Partner

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