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Reliance-owned <keyword id="19910844" type="General" weightage="20" keywordseo="OTT-platform" source="keywords">OTT platform</keyword> <keyword id="19940563" type="General" weightage="100" keywordseo="JioCinema" source="keywords" meta.keywordsubtype="org" meta.entityname="JioCinema" meta.hostid="261" meta.entityid="JioCinema">JioCinema</keyword>, which has live streaming rights for <keyword id="20849034" type="General" weightage="20" keywordseo="Tata-IPL" source="keywords" meta.keywordsubtype="org" meta.entityname="Tata IPL" meta.hostid="261" meta.entityid="Tata IPL">Tata IPL</keyword>, saw a 53 per cent growth in viewership at 2,600 crore views in the T20 cricket tournament that concluded on May 26. This was the second season of IPL for JioCinema, in which the platform recorded over 35,000 crore minutes of watch-time, the OTT platform said in a statement. Moreover, the average time spent per viewer touched 75 minutes from over 60 from the last season of Tata IPL 2023. "Keeping the momentum going after an incredible opening night, JioCinema's reach grew over 38 per cent, concluding the season at over 62 crore," it said. This season, JioCinema had a record 28 sponsors and over 1,400 advertisers. "We conclude the TATA <keyword id="17425920" type="General" weightage="20" keywordseo="ipl-2024" source="Orion">IPL 2024</keyword> with a promise to continue to redefine the way sports is consumed in India," said a <keyword id="19976121" type="General" weightage="20" keywordseo="Viacom18" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18" meta.hostid="261" meta.entityid="Viacom18">Viacom18</keyword> Spokesperson, adding, "The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated". JioCinema opened the 2024 season with over 11.3 crore viewers on the first day, 51 per cent higher than Day 1 of TATA IPL 2023. "As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time," it said. Reliance-backed Viacom18 acquired the digital rights for IPL for Rs 20,500 crore in June 2022. The television rights for the Indian subcontinent is with Disney Star, which is yet to come with its final number of viewers. After this, JioCinema will focus on the next sports event -- the 2024 Paris Olympics, it added

JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!

<ul><li>Viacom18’s digital streaming platform <keyword id="4078236" type="General" weightage="100" keywordseo="jiocinema" source="Orion">JioCinema</keyword> said its <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword> 2023 videos have recorded over 1,300 crore views in the first five weeks. </li><li>So far, 56 out of the 74 matches have been played, and the league is entering its final phase. </li><li>Two matches involving the MS Dhoni-led Chennai Super Kings recorded the highest number of concurrent users. </li></ul>The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in the first five weeks, according to Viacom18. The company announced this after 56 out of the 74 scheduled matches were played during IPL 2023. Viacom18 is the digital streaming partner of IPL after having bagged the digital rights for the 2023-27 cycle for $2.7 billion. The IPL 2023 season is streaming for free, giving users access to matches in several Indian languages as well as English. In addition to these, JioCinema also offers the ability to use different modes like 360-degree, spider cam, bowler point of view, among others. “JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the Tata IPL on digital [platforms],” said Viacom18 Sports CEO Anil Jayaraj. In terms of concurrent users – that is, users watching the match simultaneously – JioCinema recorded a peak of 2.4 crore users in the Chennai Super Kings (CSK) vs Royal Challengers Bangalore (RCB) match on April 17, beating the previous record 2.23 crore viewers in the CSK vs Rajasthan Royals just five days earlier. <keyword id="46161" type="General" weightage="80" keywordseo="disney" source="Orion">Disney</keyword> Star, on the other hand, has the TV broadcasting rights, and the Disney-owned network reported that its IPL 2023 viewership in the first four weeks stood at 43.4 crore users. It’s the second-highest viewership in IPL’s 16-year history. It is worth noting that while JioCinema’s statistics talk about video views, Disney Star’s statistics refer to users, so the two are not directly comparable. <cmsannotation type="cmsannotation" annotationid="After IPL, JioCinema scoops up HBO" comment="subhead" text="After IPL, JioCinema scoops up HBO">After IPL, JioCinema scoops up HBO</cmsannotation> Pulling another coup on Disney, Viacom18 entered into a multi-year agreement in April with Warner Bros. Discovery to make<a href="https://www.businessinsider.in/entertainment/news/from-succession-to-harry-potter-and-game-of-thrones-jiocinema-will-be-the-new-home-of-hbo-in-india-starting-may/articleshow/99813538.cms"> JioCinema the new home of HBO in India</a>. Starting May, JioCinema users will be able to stream HBO, Max Original and Warner Bros content on the app. In addition to this, JioCinema users will also get access to extremely popular movies and shows like Harry Potter, Lord of the Rings, Succession, and animation series like Tom &amp; Jerry Kids and Dexter’s Laboratory, among others. Making the announcement, Ferzad Palia, head - SVOD &amp; International Business, Viacom18, said, “We are now on a mission to build the most magnetic destination for entertainment for all Indians.” With a growing content library thanks to sports like IPL, FIFA World Cup, LaLiga, MotoGP 2023, and now HBO content, JioCinema has been spotted testing a premium subscription plan. In April, <a href="https://www.businessinsider.in/business/news/jiocinema-may-soon-launch-premium-subscription-plans-offering-4k-content-starting-at-2-per-day/articleshow/99736111.cms">a test website of JioCinema revealed</a> the company’s premium plans, which start from as low as ₹2 per day, with the top tier platinum plan costing ₹599 per annum. This is cheaper than what other top players like Netflix, Amazon Prime Video and Disney+ Hotstar are charging – while Netflix starts at ₹1,788 per year for its mobile plan, Amazon Prime Video and Disney+ Hotstar charge ₹1,499 per year. That said, JioCinema’s premium plans are not yet live on the platform and it’s not known when or if they will be launched. All eyes will be on the company for more details. The loss of IPL and now HBO has eaten significantly into Disney+ Hotstar’s subscriber base – according to the company, Disney+ Hotstar <a href="https://www.businessinsider.in/business/news/disney-loses-4-mn-subscribers-as-fresh-layoff-round-approaches/articleshow/100153975.cms">lost 4.6 million subscribers</a> in the March quarter, increasing from the 3.8 million loss in the December quarter. Elara Capital’s Karan Taurani has<a href="https://www.businessinsider.in/entertainment/news/without-hbo-and-ipl-15-million-subscribers-could-flee-disney-hotstar-in-2023/articleshow/98517377.cms"> projected</a> that by the end of 2023, Disney+ Hotstar is likely to lose 15 million subscribers, falling to 43 million. From the existing subscriber base of 53 million, Disney+ Hostar is likely to lose another 10 million subscribers over the next three quarters. SEE ALSO: <a href="https://www.businessinsider.in/business/news/tv-audience-is-growing-in-complexity-as-idiot-box-turns-smart/articleshow/100122882.cms">TV audience is growing in complexity as idiot box turns smart</a> <a href="https://www.businessinsider.in/business/corporates/news/lt-q4-net-profit-rises-10-to-3987-crore-cautiously-optimistic-about-fy24/articleshow/100137513.cms">L&amp;T Q4 net profit rises 10% to ₹3,987 crore, cautiously optimistic about FY24</a> <a href="https://www.businessinsider.in/investment/news/investment-supertrends-2023-ai-to-digitalisation-and-green-energy/articleshow/100126382.cms">AI to digitalisation and green energy: Supertrends defining investment for today and the future</a>

IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks

The uncertain global economic conditions and competition between JioCinema and <keyword id="421566" type="General" weightage="80" keywordseo="star-sports" source="Orion">Star Sports</keyword> for advertiser budgets have resulted in a weak start to IPL 2023. On the opening day, the number of TV advertisers was 40% lower than last year, with only 31 live match advertisers against 52 last year. <keyword id="50691" type="General" weightage="80" keywordseo="digital" source="Orion">Digital</keyword> advertising fared worse, with a 70% drop in advertisers on Day-1 compared to last year when Disney+ Hotstar held the rights. As per media buyers, who carry out competition audits, for Digital, the number of advertisers on Day 1 this year stood at just under 50, compared to 160 last year. It is worth noting that TV and digital advertisers often have different budget profiles, with larger advertisers typically choosing TV and smaller advertisers opting for digital. However, many notable advertisers from last year's IPL, such as <keyword id="3320944" type="General" weightage="50" keywordseo="byjus" source="Orion">Byjus</keyword>, Cred, Muthoot, and Netmeds, were absent this year. Despite the drop in advertisers, media buying agencies expect spending to pick up as viewership data from the opening match has been encouraging. As per BARC, Star Sports saw a 29% increase in TV ratings, with viewership reaching 140 million on the opening day. <keyword id="2003276" type="General" weightage="50" keywordseo="jio" source="Orion">Jio</keyword>Cinema reported a peak concurrency of 1.6 crore whereas Star Sports recorded 5.6 crore. Media reports suggest that Star Sports had clocked Rs 2,200 crore in ad revenues just ahead of the start of IPL 2023, while Jio had achieved Rs 1,400 crore. It is important to note that TV ad rates have seen a decrease this year, and the number of TV sponsors has decreased from 16 to 12 since last year's IPL. Disney Star holds the TV broadcasting rights for IPL, having spent $3 billion for the period from 2023-2027. Last year's IPL had around 100 TV advertisers and 200 advertisers on Digital in total. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/telecom-companies-q4-revenue-likely-to-moderate-due-to-lack-of-significant-tariff-hikes/articleshow/99368163.cms">Telecom companies’ Q4 revenue likely to moderate due to lack of significant tariff hikes</a> <a href="https://www.businessinsider.in/finance/news/rbi-revises-indias-fy24-growth-outlook-expects-softer-inflation-on-the-back-of-lower-commodity-prices/articleshow/99290005.cms">RBI revises India’s FY24 growth outlook, expects softer inflation on the back of lower commodity prices</a> <a href="https://www.businessinsider.in/stock-market/news/after-the-ides-of-march-analysts-pick-best-stocks-that-can-be-bought-on-dips/articleshow/99272438.cms">After the Ides of March, analysts pick best stocks that can be bought on dips</a>

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JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!

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IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks

Rounak Jain

IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital

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