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<ul><li><keyword id="8555" type="General" weightage="20" keywordseo="tata" source="Orion">Tata</keyword> Neu is an all-in-one platform that will offer electronics, groceries, and getaways.</li><li>Tata Group revealed the launch date of `Neu` on its app and Google Play Store.</li><li>Neu will compete against Amazon, Flipkart, and Jio.</li></ul>Tata group is all set to launch its super app ‘Neu’ on April 7. Neu will challenge Flipkart, Amazon, and Jio platforms in the digital e-commerce space. The company has made the announcement with a teaser image on the Google Play Store page. <br /><br />The first public advertisement of the Neu was seen along with the ongoing Indian Premier League cricket tournament.<br /><br /><strong>Tata Neu — everything you need to know</strong><br />Tata Neu is a unified platform that will connect multiple brands across the Tata universe of products and services. According to the company, this super app will offer everything from electronics, finance solutions, grocery, flights, holidays, and more such services. Each brand on Tata Neu will be connected by a common reward called NeuCoins, which can be earned and redeemed across all Tata brands and at physical stores. <br /><br />The company added that users can make payments across multiple Tata brands by using NeuCoins, UPI, cards, and other modes. Additionally, you can send money to friends and family using Tata Pay UPI. <br /><br />Before the launch of Neu, this super app was made available to the Tata employees for testing. For the promotion of the Super App, Tata had also given some Super Neo Coins to all its employees to spend in exchange for purchases on the app.<br /><br />Recently, Tata Group has acquired a majority stake in<a href="https://economictimes.indiatimes.com/news/company/corporate-trends/tatas-tejas-acquires-majority-stake-in-semiconductor-firm-saankhya-lab/articleshow/90550180.cms" data-type="tilCustomLink"> Saankhya Lab</a>, a semiconductor firm. With the acquisition of Saankhya Lab, the company aims to foray into the semiconductor business. Earlier this year in January Tata group also acquired Air India airlines and very recently it replaced the Chinese mobile manufacturer Vivo as the title sponsor of the Indian Premier League for 2022 and 2023.<br /><br /><strong>See also:</strong><br /><br /><a href="https://www.businessinsider.in/tech/apps/news/whatsapp-might-soon-limit-forwarding-messages-in-groups-to-curb-the-spread-of-misinformation/articleshow/90634763.cms">WhatsApp might soon limit forwarding messages in groups to curb the spread of misinformation</a><br /><a href="https://www.businessinsider.in/tech/how-to/how-to-stop-spotify-from-opening-on-startup-on-your-mac-computer/articleshow/90601527.cms">How to stop Spotify from opening on startup on your Mac computer</a><br /><a href="https://www.businessinsider.in/tech/how-to/how-to-record-a-google-meet-video-call-in-5-steps-to-rewatch-or-share-the-meeting-later/articleshow/76331452.cms">How to record a Google Meet video call to rewatch or share the meeting later</a><br />

Tata’s super app ‘Neu’ is all set to launch this week — here’s what to expect

New Delhi, Dutch cybersecurity researchers have discovered <keyword id="10530876" type="UNKNOWN" weightage="20" keywordseo="backdoor-account">backdoor account</keyword> in over 1 lakh networking devices manufactured by Taiwan-based company <keyword id="2778590" type="LOCATION" weightage="20" keywordseo="Zyxel">Zyxel</keyword>, that can grant hackers access to those <keyword id="10530875" type="UNKNOWN" weightage="20" keywordseo="vulnerable-devices">vulnerable devices</keyword> and put data at risk.<br /><br />The backdoor account, discovered by a team of Dutch security researchers from <keyword id="1616017" type="COMPANY" weightage="20" keywordseo="eye-control">Eye Control</keyword>, is considered as bad as it gets in terms of vulnerabilities, <keyword id="2477166" type="COMPANY" weightage="20" keywordseo="ZDNet">ZDNet</keyword> reported on Saturday.<br /><br />"Affected models include many of Zyxel's top products from its line of business-grade devices, usually deployed across private enterprise and government networks," the report mentioned.<br /><br />More than 1 lakh Zyxel firewalls, VPN gateways and access point controllers were reported to have been compromised by the hardcoded admin-level backdoor account.<br /><br />Zyxel has issued a security patch "for the hardcoded credential vulnerability of firewalls and <keyword id="45165" type="COMPANY" weightage="20" keywordseo="AP">AP</keyword> controllers recently reported by researchers from Eye Control Netherlands". <br /><br />Users are advised to install the applicable firmware updates for optimal protection, the company said in an update.<br /><br />State-sponsored hackers and ransomware groupd can abuse this backdoor account to access vulnerable devices.<br /><br />"Affected models include many of Zyxel's top products from its line of business-grade devices, usually deployed across private enterprise and government networks," the report mentioned on Friday.<br /><br /><br /><strong>SEE ALSO:<br /><a href="https://www.businessinsider.in/business/auto/news/kia-motors-11-electric-vehicles-in-2021-but-india-may-have-to-wait-longer-to-buy/articleshow/80056447.cms">INTERVIEW: Kia Motors’ 2021 plan includes 11 electric vehicle launches ⁠— but India may have to wait longer</a><br /><a href="https://www.businessinsider.in/business/startups/news/india-edtech-in-charts-how-the-shi[%E2%80%A6]es-of-byjus-unacademy-and-others/articleshow/80040270.cms">India’s edtech in charts – How the shift to online learning meant money, valuation and users for the likes of BYJU’S, Unacademy, and others</a><br /></strong><a href="https://www.businessinsider.in/business/telecom/news/jio-announces-free-domestic-voice-calls-from-january-1/articleshow/80044256.cms"><strong>Jio announces free domestic voice calls from January 1</strong></a><br />

Over 1 lakh Zyxel firewalls, VPN gateways at hacking risk, says report

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>AP/John Locher</span></p><p class="caption">Gabe Williams works on a exhibit at the Cannabition cannabis museum in Las Vegas.</p></div><p></p></div></div>Here is what you need to know. </p><p><strong><a href="https://www.businessinsider.com/r-china-plans-import-tariff-cuts-as-soon-as-october-bloomberg-2018-9">China is reportedly planning to slash import tariffs as soon as next month</a>. </strong>Beijing is planning to cut the average tariff rate on imports from most of its trading partners as soon as next month, Bloomberg says. </p><p><strong><a href="https://markets.businessinsider.com/news/stocks/argentinas-economy-craters-in-q2-as-an-economic-crisis-grips-the-country-2018-9-1027549014">Argentina's GDP craters in the 2nd quarter as an economic crisis grips the country</a>. </strong>Argentina's gross domestic product fell 4.2% year-over-year in the second quarter after a severe drought roiled agricultural production, and as the country works with the International Monetary Fund to stem a spiraling economic crisis. </p><p><strong><a href="https://www.businessinsider.com/jack-ma-trump-china-tariff-trade-war-alibaba-us-jobs-plan-2018-9">Jack Ma said Trump's trade war with China will wreck Alibaba's plans to help create 1 million US jobs</a>. </strong>"The promise was made on the premise of friendly US-China partnership and rational trade relations," Ma told the Chinese state-run news outlet Xinhua. "That premise no longer exists today, so our promise cannot be fulfilled."</p><p><strong><a href="https://www.businessinsider.com/bitcoin-hackers-steal-60-million-cryptocurrency-japanese-exchange-2018-9">Japan had its 2nd major bitcoin heist of the year</a>. </strong>Hackers stole 6.7 billion yen ($60 million) in bitcoin and two other cryptocurrencies from the Japanese digital exchange Zaif on September 14, the company said Thursday. </p><p><strong><a href="https://markets.businessinsider.com/news/stocks/weed-stocks-tilray-ceo-appears-on-cramers-mad-money-2018-9-1027547088">Canadian cannabis producer Tilray had a wild day after its CEO appeared on 'Mad Money.'</a> </strong>Shares soared as much as 93% - before being halted at least five times and finishing up 38% - Wednesday after CEO Brendan Kennedy laid out his company's growth prospects to the CNBC host Jim Cramer on "Mad Money."  </p><p><strong><a href="http://uk.businessinsider.com/r-aston-martin-aims-for-5-billion-pound-october-ipo-2018-9?r=US&amp;IR=T">Aston Martin is seeking a $6.7 billion valuation for its IPO</a>. </strong>The British luxury carmaker has set a price range of <span>7.50 pounds to 22.50 pounds for its October initial public offering, Reuters says.</span></p><p><strong><a href="https://markets.businessinsider.com/news/stocks/india-mukeshambani-plan-to-revolutionize-telecom-industry-working-2018-9-1027548875">India's richest man's plan to revolutionize its telecom industry with cheap data seems to be working</a>. </strong>Two years ago, Reliance Industries Chairman <span>Mukesh Ambani developed a plan to bring cheap data to India, and on Wednesday the latest figures released by the Telecom Regulatory Authority of India showed his Reliance Jio unit added 1.79 million subscribers in July, 10 times more than all rivals combined.</span></p><p><strong><a href="https://markets.businessinsider.com/indices">Stock markets around the world are higher</a>. </strong>Hong Kong's Hang Seng (+0.26%) led the gains in Asia and France's CAC (+0.64%) is out front in Europe. The S&amp;P 500 is set to open little changed near 2,911.</p><p><strong><a href="https://markets.businessinsider.com/economic-calendar#date=09/20/2018&amp;name=&amp;countries=us&amp;eventtypes=&amp;tab=1,2,3">Earnings reporting is light</a>. </strong>Darden Restaurants reports ahead of the opening bell and Micron Technology releases its quarterly results after markets close.</p><p><strong><a href="https://markets.businessinsider.com/economic-calendar#date=09/20/2018&amp;name=&amp;countries=us&amp;eventtypes=&amp;tab=1,2,3">US economic keeps coming</a>. </strong>The Philly Fed and initial claims will both be released at 8:30 a.m. ET before existing home sales cross the wires at 10 a.m. ET. The US 10-year yield is up 1 basis point at 3.07%.</p>

10 things you need to know before the opening bell

<ul><li><strong>Politicians and public health leaders have publicly committed to equitably sharing any <keyword id="8624004" type="UNKNOWN" weightage="20" keywordseo="coronavirus-vaccine">coronavirus vaccine</keyword> that works, but the top global initiative to make that happen may allow rich countries to reinforce their own stockpiles while making fewer doses available for poor ones. </strong></li><li><strong>Activists warn that without stronger attempts to hold political, pharmaceutical and health leaders accountable, vaccines will be hoarded by rich countries in an unseemly race to inoculate their populations first. <br /></strong></li><li><strong>After the recent uproar over the United States purchasing a large amount of a new COVID-19 drug, some predict an even more disturbing scenario if a successful vaccine is developed. <br /></strong></li></ul>Politicians and public health leaders have publicly committed to equitably sharing any <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> vaccine that works, but the top global initiative to make that happen may allow rich countries to reinforce their own stockpiles while making fewer doses available for poor ones. Activists warn that without stronger attempts to hold political, pharmaceutical and health leaders accountable, vaccines will be hoarded by rich countries in an unseemly race to inoculate their populations first. <br /><br /> After the recent uproar over the United States purchasing a large amount of a new COVID-19 drug, some predict an even more disturbing scenario if a successful vaccine is developed. <br /><br />Dozens of vaccines are being researched, and some countries - including Britain, France, Germany and the U.S. - already have ordered hundreds of millions of doses before the vaccines are even proven to work. <br /><br />While no country can afford to buy doses of every potential vaccine candidate, many poor ones can't afford to place such speculative bets at all. <br /><br />The key initiative to help them is led by Gavi, a public-private partnership started by the Bill &amp; Melinda Gates Foundation that buys vaccines for about 60 per cent of the world's children. <br /><br />In a document sent to potential donors last month, Gavi said those giving money to its new "Covax Facility" would have "the opportunity to benefit from a larger portfolio of COVID-19 vaccines." Gavi told donor governments that when an effective vaccine is found within its pool of experimental shots, those countries would receive doses for 20 per centof their population. Those shots could be used as each nation wished. <br /><br />That means rich countries can sign deals on their own with drugmakers and then also get no-strings-attached allocations from Gavi. Poorer countries that sign up to the initiative would theoretically get vaccines at the same time to cover 20 per cent of their populations, but they would be obligated to immunise people according to an ethical distribution framework set by the United Nations. <br /><br />The donor countries are "encouraged (but not required) to donate vaccines if they have more than they need," the document says. <br /><br />"By giving rich countries this backup plan, they're getting their cake and eating it too," said Anna Marriott of Oxfam International. "They may end up buying up all the supply in advance, which then limits what Gavi can distribute to the rest of the world." Dr. Seth Berkley, Gavi's CEO, said such criticisms were unhelpful. <br /><br />Right now there's no vaccine for anyone, he said, and "we're trying to solve that problem." Berkley said Gavi needed to make investing in a global vaccine initiative attractive for rich countries. Gavi would try to persuade those countries that if they ordered vaccines already, they should not attempt to obtain more, he said. <br /><br />But he acknowledged there was no enforcement mechanism. "If, at the end of the day, those legal agreements are broken or countries seize assets or don't allow the provision of vaccines (to developing countries), that's a problem," Berkley said. <br /><br />Gavi asked countries for an expression of intent from those interested in joining its initiative by last Friday. It had expected about four dozen high and middle income countries to sign up, in addition to nearly 90 developing countries. <br /><br />Dr. Richard Hatchett, CEO of the Coalition for Epidemic Preparedness Innovations, which is working with Gavi and others, said they would be talking in the coming weeks with countries who had signed deals with drug companies to secure their own supplies. <br /><br />One possibility: They might ask countries to contribute their private vaccine stockpile to the global pool in exchange for access to whichever experimental candidate proves effective. <br /><br />"We'll have to find a solution because some of these arrangements have been made and I think we have to be pragmatic about it," he said. <br /><br />After a vaccine meeting last month, the African Union said governments should "remove all obstacles" to equal distribution of any successful vaccine. <br /><br />Africa Centers for Disease Control and Prevention chief John Nkengasong said Gavi should be "pushing hard" on convincing companies to suspend their intellectual property rights. <br /><br />"We don't want to find ourselves in the HIV drugs situation," he said, noting that the life-saving drugs were available in developed countries years before they made it to Africa. <br /><br />Shabhir Mahdi, principal investigator of the Oxford vaccine trial in South Africa, said it was up to African governments to push for more vaccine-sharing initiatives, rather than depending on pharmaceutical companies to make their products more accessible. <br /><br />"If you expect it to be the responsibility of industry, you would never get a vaccine onto the African continent," Mahdi said. <br /><br />Last month, Gavi and CEPI signed a USD 750 million deal with AstraZeneca to give developing countries 300 million doses of a shot being developed by <keyword id="30725" type="COMPANY" weightage="20" keywordseo="Oxford-university">Oxford University</keyword>. But that deal happened after the drug company had already signed contracts with Britain and the U.S., who are first in line to get vaccine deliveries in the fall. <br /><br />"We are working tirelessly to honor our commitment to ensure broad and equitable access to Oxford's vaccine across the globe and at no profit," said AstraZeneca CEO Pascal Soriot. (AP) <br /><br />SEE ALSO: <br /><a href="https://www.businessinsider.in/tech/news/google-may-put-4-billion-into-indias-reliance-jio-months-after-facebook-invested-5-7-billion/articleshow/76957941.cms">Google may put $4 billion into India's Reliance Jio, months after Facebook invested $5.7 billion</a><br /><a href="https://www.businessinsider.in/business/news/mukesh-ambani-next-goal-seems-to-be-the-retail-king-of-india/articleshow/76953716.cms">Mukesh Ambani’s next goal seems to be the ‘retail king of India’</a><br /><a href="https://www.businessinsider.in/thelife/personalities/news/mukesh-ambani-is-now-richer-than-elon-musk-and-google-founders-larry-page-and-sergey-brin/articleshow/76955217.cms">Mukesh Ambani’s $72 billion fortune makes him richer than Elon Musk and Google’s Larry Page and Sergey Brin</a><br />

Global vaccine plan may allow rich countries to buy more

<p><strong><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></strong></p><ul class="summary-list"><li><strong>Indian record label T-Series dethroned Swedish gaming vlogger PewDiePie as the most subscribed YouTube channel in March, despite a sustained campaign by Felix Kjellberg's fans to keep him on top.</strong></li><li><strong>T-Series has cemented its lead and now has 108 million subscribers on YouTube. The channel posts high-production Indian music videos that are totally different to PewDiePie's self-referential and occasionally offensive humor. </strong></li><li>Its growing popularity is largely thanks to India's love of homegrown music, and a large chunk of its 1.3 billion population gaining access to the internet for the first time via cheap Android smartphones and generous data plans.</li><li>T-Series president Neeraj Kalyan told Business Insider that YouTube is now the company's third-biggest revenue stream, and that the firm has struck licensing and partnership deals with TikTok, which has a huge Indian audience.</li><li><strong><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a>.</strong></li></ul><p>Neeraj Kalyan says the first time he heard of PewDiePie was when his company won a music industry award in Singapore last August.</p><p>His firm, a 36-year-old Indian record label called T-Series, was being fêted for passing the 50 million subscriber mark on its dedicated YouTube channel.</p><p>The one channel ahead of T-Series? PewDiePie, who had 65 million subscribers. PewDiePie, real name Felix Kjellberg, is 28 years old and the highest paid star on YouTube.</p><p>He has risen to fame by filming himself playing video games alongside humorous commentary, but that fame has been marred by controversy over the occasional tasteless prank and <a href="https://www.businessinsider.com/pewdiepie-anti-semitism-jokes-controversy-explained-2017-2?r=US&amp;IR=T">remarks referencing Nazis and anti-Semitism</a>.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>His name came up again a few months later in 2018 when Kalyan took a meeting in Stockholm, handing in his business card at the hotel.</p><p>"The lady at the Sheraton in Stockholm screamed, "You are from T-Series! You're beating PewDiePie! He's from Sweden!'" says Kalyan in an interview with Business Insider.</p><p>Kalyan, the president of T-Series, is now pretty familiar with PewDiePie.</p><p><strong><em>Read more:</em>&#xa0;</strong><a href="https://www.businessinsider.com/profile-of-2-billion-checkoutcom-and-founder-guillaume-pousaz-2019-8?r=US&amp;IR=T"><em>Here's how this college dropout spent 7 years building a profitable startup with no funding, then raised $230 million in his first round at a $2 billion valuation</em></a></p><p>His company <a href="https://www.businessinsider.com/pewdiepie-t-series-youtube-battle-100-million-subscribers-2019-5?r=US&amp;IR=T">would go on in March to dethrone PewDiePie as most popular YouTube channel</a>, despite a concerted campaign by Kjellberg's fans and fellow YouTubers to keep him at number one.</p><p>Five months on, T-Series has cemented its lead, with 108 million subscribers at the time of writing. PewDiePie is still gaining subscribers too, just more slowly, and sits at 98 million.</p><p>T-Series' victory was huge news in the annals of internet culture wars, but it also marked something much bigger: the world's biggest democracy coming online.</p><h2>T-Series is an Indian entertainment powerhouse, posting popular music videos to YouTube</h2><p>To the Western eye, T-Series' YouTube channel is completely different to the rest of the internet.</p><p>Its page is populated with stylised, colourful, and seemingly cheesy music videos, designed to appeal to a mass audience. There is no reference to memes or any sort of internet culture.</p><p>It completely avoids much of what makes a largely US-influenced internet tick, catering entirely to mainstream Indian interests. Some of the music videos tie into movies produced by T-Series, and cost up to $350,000 to make.</p><p>This video ties into an upcoming T-Series movie, "Saaho." Aesthetically, it's James Bond meets Disney:</p><p>It is this which baffled PewDiePie's fans, who revelled in his deeply self-referential, niche, and very internetty humour. His videos are so laced with cross-references that offensive jokes and languages are difficult to distinguish from obscure callbacks and references to memes.</p><p>Take PewDiePie's "diss tracks" about T-Series, released in the heat of the battle for subscribers and intended to play up the competition. One lyric, from the track "Bitch Lasagna," reads: "<span>Bobs or vegana, whichever will it be?</span>".</p><p>The line looks meaningless on its own, but is an apparent reference to Indian men misspelling "boobs" and "vagina" online, which originally went viral on Reddit.</p><p>In typical PewDiePie fashion, the lyric treads the line between amusing insider reference and plain offensive.</p><p>Kalyan says the two channels have totally different audiences.</p><p>"We were never in that race," he says. "But he's great. We wish him all the best - the kinds of things he does, we're not into that. It's a different audience altogether, there's no competition at all."</p><p>Relations aren't quite so friendly under the surface.</p><p>In April, T-Series won an injunction from the High Court in Delhi against PewDiePie to stop him uploading his diss tracks about T-Series to YouTube. T-Series claimed the videos, including "Bitch Lasagna" and a second video called "Congratulations," were "racist, inflammatory and hateful."</p><p>The judge, Justice Jayanth Nath, agreed and ordered the removal of the videos, describing them as "abusive, vulgar and also racist in nature."</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>Neither "Bitch Lasagna" nor "Congratulations" are viewable via YouTube India, according to tests run by Business Insider using a VPN. <a href="https://www.reddit.com/r/PewdiepieSubmissions/comments/bbyh1z/bitch_lasagna_and_congratulations_are_now/">Commenters on Reddit have said</a> that both videos have been unavailable since April,&#xa0; the date of the High Court order, and complained that T-Series couldn't take a joke.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>According to subsequent filings seen by Business Insider, the pair settled the matter in July 2019, although both videos remain unavailable inside India.</p><p>The terms of the settlement have not been disclosed, and T-Series did not respond to a request for clarification. The settlement has not been previously reported.</p><h2>T-Series started out recording devotional music to cassette tapes</h2><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>T-Series was founded in the 1980s by Gulshan Kumar, the son of a fruit juice vendor. The firm originally sold cassettes featuring devotional music and eventually became a record label giant with more than 3,500 employees.</p><p>According to a BBC profile, Kumar spotted an opportunity for selling religious music as ageing Hindu devotees couldn't read hymns and chants from books thanks to poor eyesight. He hired singers to record the chants, and then sold the tapes at a cheap price.</p><p>"The transition from cassette manufacturing to India''s largest music label and very successful studio, with global presence, has really not been a very easy task," says Kalyan of the firm's evolution. "It has been a long journey for us. And over the past 15 years, the content industry has seen a kind of tectonic shift primarily due to the advent in technology."</p><p>Kumar was <a href="https://www.theguardian.com/world/2001/feb/11/filmnews.bollywood">assassinated in 1997 by a hit squad,</a> and his son Bhavesh took over the running of the business.</p><p><em><strong>Read more: </strong><a href="https://www.businessinsider.com/tiktok-stars-magic-singh-pavan-henna-profile-2019-4?r=US&amp;IR=T">These new TikTok influencers have millions of fans and are hustling for a fraction of the price of YouTubers</a></em></p><p>Through the 2000s, T-Series wrestled with the same issues as other major record labels - namely piracy. It found one reliable source of money in licensing its songs for ringtones in 2004. "Indians loved any sort of spiritual tones or devotional tones," says Kalyan. "I've seen people who won't change their phone wallpaper because it's been lucky for them."</p><p>Then came the firm's first encounter with YouTube - in Delhi's High Court.</p><p>"We were in litigation with YouTube, we had sued them for infringement of copyright," Kalyan says. "That was still at the time of cassettes. They claimed they were a neutral platform, so we went to court. We were the first company able to obtain an injunction from the [Indian] high court against YouTube."</p><p>This was 2007, and YouTube faced multiple lawsuits from rights holders around the world who saw their original content, usually licensed at lucrative rates, ripped and uploaded for free to the video site.</p><p>After years of litigation, T-Series' parent firm saw "good sense" and <a href="https://www.medianama.com/2011/02/223-youtube-music-label-t-series-reach-out-of-court-settlement/">came to a licensing agreement</a> with YouTube in late 2010. Prior to the suit, the firm had no presence on YouTube.</p><p>The pair agreed to a three-year revenue-share deal, splitting the money that came in through the ads on T-Series' videos. Google paid an advance upfront, which it planned to make back through its share of the revenue.</p><p>"The most interesting part was we recouped that advance in just 9 months," Kalyan says. "That was the kind of growth we experienced. It became a cash cow."</p><h2>T-Series has benefited from a huge chunk of India coming online in the last three years</h2><p>The turning point for T-Series and the wider smartphone industry was 2016, when a new Indian telecoms brand called Jio launched. Owned by a major incumbent, Reliance, Jio offered cheap data and smartphones that brought some of India's 1.3 billion-strong population online for the first time.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>"99% of India's [mobile] population has Android smartphones," says Neil Shah, an analyst at Counterpoint Research. "So YouTube is a default app. Most users have warmed up to YouTube to consume content - not just video, but music. So they're going to YouTube rather than Spotify."</p><p>According to <a href="https://imrbint.com/images/common/ICUBE%E2%84%A2_2019_Highlights.pdf">Kantar statistics from December 2018</a>, half a billion people in India are now online, driven primarily by rural growth. That is still less than half the country's total population.</p><p>Kalyan notes the impact. "In 2016, there was mobile internet available in tier one or tier two cities, but now it's in tier three to tier five cities and villages, which had never experienced internet," he says. "So now the consumer is excited, and he's experimenting with everything, and it's resulted in an increase in consumption."<span style="font-weight: 400;"></span></p><p>Here's how T-Series has steadily grown its subscribers after 2016, per data supplied to Business Insider by Tubular Labs:</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>Most Western YouTubers <a href="https://www.businessinsider.com/the-worlds-biggest-youtube-stars-are-seeing-a-massive-slowdown-2017-12?r=US&amp;IR=T">are struggling to maintain growth</a>, by contrast.</p><p>Now YouTube is T-Series' third-biggest revenue stream, after licenses to video platforms and TV channels. The music label makes money solely through ads, though Kalyan won't disclose how much.</p><p>The label has seven people who look after its various YouTube channels - 28 in total, covering different regional languages and interests - and another two or three who post the videos to Facebook, Twitter, and Instagram.</p><h2>The future is TikTok and original content</h2><p>After the success of YouTube and the explosion of mobile in India, T-Series is exploring other emerging platforms, Kalyan says.&#xa0;</p><p>The company has forged deals with short-form viral video app TikTok, licensing its music for people to use in videos. India is one of TikTok's biggest markets, with <a href="https://tech.economictimes.indiatimes.com/news/internet/tiktok-wants-more-diverse-creators-on-path-to-monetisation/69715867">a reported 120 million monthly active users</a> in the country. Kalyan says T-Series proactively works with TikTok influencers to help its songs go viral on the platform.</p><p>"We work with their teams, advise them on what's new, and what content we have," he says. "Our artists who are very established work with unknown influencers but have some following, they make a clip of 20 seconds integrating our music into whatever they're doing. Be it action, some dance. After that, it goes viral. And along with that virality, our music which has been synced with that clip also goes viral."</p><p>T-Series has also <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/tiktok-owner-to-start-music-service-secures-rights-from-t-series-times-music/articleshow/69421732.cms">reportedly signed on for TikTok's rumoured streaming service</a>. But Kalyan ruled out T-Series launching its own dedicated content streaming service, such as Disney+.</p><p>"We would like to remain focused only on the content," he says. "That is our strength. The next step for us is films, which we've been able to master over the last three years. Before we used to moonlight with one or two films, but now we have 20 big-scale Bollywood films every year. We don't want to be in the space of launching our own platform, we don't want to compete with our own licenses."<span style="font-weight: 400;"></span></p><p>It's likely that the T-Series vs. PewDiePie battle is simply the first of many consequences of a 1.3 billion population coming online. A look at the top YouTube channels by subscribers shows at least seven Indian channels in the top 100, including SET India and Zee Music. That might mean further culture clashes as a hugely diverse base of Indian users begin using US platforms more frequently.</p><p>It's perhaps the first time a new online population threatens the Americanized focus of the internet. The only other internet population big enough to potentially shape global internet culture in this way is China, but that's been walled off in its own online ecosystem for years. PewDiePie and his memes may have only a limited time in the spotlight.</p><div></div><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/after-bumped-off-flight-heres-what-need-know-legally-department-transportation-fly-airplane-airline-2017-4">Here's what airlines legally owe you if you're bumped off a flight</a></h3>        <div>                    </div>    </div>

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