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<keyword id="1956517" type="UNKNOWN" weightage="100" keywordseo="Paisa-Swipe">Paisa Swipe</keyword>, India’s No.1 <keyword id="2003312" type="UNKNOWN" weightage="100" keywordseo="Mobile-lockscreen">mobile lockscreen</keyword> ad and <keyword id="1659188" type="UNKNOWN" weightage="100" keywordseo="content-discovery">content discovery</keyword> network, has raised $350K from US-based angel investors, sources told Business Insider India. The eight-month-old start-up will use the <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> to launch its <keyword id="1335034" type="UNKNOWN" weightage="100" keywordseo="Windows-app">Windows app</keyword> by March 2014. In October last year, the start-up launched its <keyword id="956764" type="ORGANIZATION" weightage="100" keywordseo="Android-app">Android app</keyword> (http://bit.ly/1cqWVim) in beta and one can download it for free from <keyword id="963171" type="UNKNOWN" weightage="100" keywordseo="Google-Play">Google Play</keyword>. 
 Last we checked, total downloads at Google Play stood at 35,000 and the rating was 4.2 out of 5. According to <keyword id="170488" type="POSITION" weightage="100" keywordseo="co-founder">co-founder</keyword> and India head <keyword id="1956519" type="UNKNOWN" weightage="100" keywordseo="Revanth-Mittapalli">Revanth Mittapalli</keyword>, the app is currently seeing 1,000 downloads a day, has crossed 20 million ad impressions and is witnessing at least 600,000 ad impressions per day. The company is also eyeing expansion in five more countries in order to grow its user base. 
 The <keyword id="940588" type="UNKNOWN" weightage="100" keywordseo="mobile-ad-network">mobile ad network</keyword> was founded in May 2013 by a global team of three with expertise in the mobile business. CEO <keyword id="1956515" type="UNKNOWN" weightage="100" keywordseo="Jian-Tam">Jian Tam</keyword> has extensive experience in digital marketing and prior to Paisa Swipe, he had played a key role in setting up two other companies. Director <keyword id="1956516" type="UNKNOWN" weightage="100" keywordseo="Chris-Marshall">Chris Marshall</keyword> has studied in London School of Economics and specialises in the wireless space. Earlier, he held leadership roles at three companies and one of them, AePONA, was sold to Intel. Revanth Mittapalli is the India head with focus on digital marketing and four years of industry experience. The start-up has headquarters in Hyderabad and New York. 
 
So what’s unique about this start-up? As mentioned in our earlier <a href="http://www.businessinsider.in/This-Mobile-AdNetwork-Lets-You-Control-What-You-See-Pays-For-Ad-Viewing/articleshow/26583316.cms">coverage</a>, Paisa Swipe not only connects brands, content and consumers, but also pays mobile users for viewing the ads. All you need to do is log in and provide more information about your interest areas. Now every time you turn on your phone, an advertisement appears on your lockscreen, related to your interests. The ‘earning’ part is also easy. If you like the content, simply ‘swipe’ it to learn more and you will get paid by the Paisa Swipe advertisers. 
 As of now, each member gets up to 60 paise per ad display, but the monthly earning cannot exceed Rs 300. But people can earn even more and win <keyword id="2003297" type="UNKNOWN" weightage="100" keywordseo="Referral-prizes">referral prizes</keyword> if their friends sign up. These include cool prizes such as movie tickets, electronics, vacation packages and more. When the ‘encashment’ point (Rs 50) is reached, one can use the amount to cash out at <keyword id="1105324" type="UNKNOWN" weightage="100" keywordseo="Freecharge-in">Freecharge.in</keyword>, which offers recharge services for mobile, DTH and data cards. You can also donate to charity with the money you earn here. 
 In spite of overall positive response, Paisa Swipe has also drawn flak for copycating <keyword id="5565" type="COUNTRY" weightage="100" keywordseo="South-Korea">South Korea</keyword>’s <keyword id="2003304" type="UNKNOWN" weightage="100" keywordseo="Cash-Slide">Cash Slide</keyword> that runs a similar app. However, we must not forget two things in this context. 
 Blindly cloning a successful business does not guarantee success. Instead, much depends on the contextualisation of the concept and finally, the execution. Berlin-based <keyword id="1965711" type="COMPANY" weightage="60" keywordseo="Rocket-Internet-GmbH">Rocket Internet GmbH</keyword>, a venture arm of the Samwer brothers and known for cloning several successful online business models of the US in other markets, could be a case in point here. Although Rocket-backed start-ups at home and abroad are famous for their fast and furious cash burn, none is close to profitability yet and some ventures like Gurgaon-based 21Diamonds had been shut down. In contrast, Paisa Swipe has kept a close tab on the market pulse and is evolving accordingly – crucial factors that lead to success. Much of it will also depend on growing the user base and tying up with big brands. Once that is done, it will be interesting to watch if the US angels-backed <keyword id="1948071" type="UNKNOWN" weightage="100" keywordseo="Indian-start-up">Indian start-up</keyword> can make successful foray into global markets.

Mobile Ad Network Paisa Swipe Raises
Funding From US Angels, To Launch Windows App

Tired of the pesky calls and promotional SMS you seem to be getting all day long? Compelled to view display ads on your smartphone whether you like it or not? In a digital era which is rapidly going mobile, you can’t escape them altogether. But here is one <keyword id="940588" type="UNKNOWN" weightage="100" keywordseo="mobile-ad-network">mobile ad network</keyword> that lets you decide what you see and pays you for it. 
 Meet <keyword id="1956517" type="UNKNOWN" weightage="100" keywordseo="Paisa-Swipe">Paisa Swipe</keyword>, a seven-month-old <keyword id="6404679" type="UNKNOWN" weightage="100" keywordseo="start-up">start-up</keyword> that has recently come up with an innovative <keyword id="956764" type="ORGANIZATION" weightage="100" keywordseo="Android-app">Android app</keyword> for connecting <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword>, <keyword id="45859" type="UNKNOWN" weightage="100" keywordseo="content">content</keyword> and <keyword id="60468" type="ORGANIZATION" weightage="100" keywordseo="Consumers">consumers</keyword>. That may not seem too great a concept as too many companies are already around. But unlike others, Paisa Swipe has some unique selling points that make it attractive. For one, it features <keyword id="1956525" type="UNKNOWN" weightage="100" keywordseo="Lock-screen-ads">lock screen ads</keyword> and each time a user swipes an ad, a certain amount of money gets deposited into his/her <keyword id="1956526" type="UNKNOWN" weightage="100" keywordseo="Paisa-Swipe-account">Paisa Swipe account</keyword>. You can earn even more if you get your friends to sign up. As the app description says, “It is the easiest money you will ever make.” 
 But there’s more to it. Instead of <keyword id="1956530" type="UNKNOWN" weightage="100" keywordseo="Random-ads">random ads</keyword>, here you get to see curated content in which you are actually interested. And finally, you have full <keyword id="1956532" type="UNKNOWN" weightage="100" keywordseo="Control-over-ad-viewing">control over ad viewing</keyword> and can easily move away without opening any of them. 
 The app is presently limited to <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword> phones (users can download it from <keyword id="963171" type="UNKNOWN" weightage="100" keywordseo="Google-Play">Google Play</keyword>) but the start-up plans to release <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> and <keyword id="6354717" type="ORGANIZATION" weightage="100" keywordseo="Windows">Windows</keyword> versions at the earliest. Paisa Swipe says that a similar app in South Korea called Cash Slide has been extremely successful. Like its Korean counterpart, it is only available domestically, but the company is looking to expand to other countries in the near future. Here is a snapshot that captures Paisa Swipe’s vision and viability. 
 
Who runs Paisa Swipe: A global team of three with expertise in mobile business. <keyword id="1956515" type="UNKNOWN" weightage="100" keywordseo="Jian-Tam">Jian Tam</keyword> is the CEO and has some good experience in digital marketing. Prior to Paisa Swipe, he had played a key role in setting up two other companies. Director <keyword id="1956516" type="UNKNOWN" weightage="100" keywordseo="Chris-Marshall">Chris Marshall</keyword> studied in London School of Economics and works in the wireless space. Earlier, he had led three companies and one of them (AePONA) was sold to Intel. <keyword id="1956519" type="UNKNOWN" weightage="100" keywordseo="Revanth-Mittapalli">Revanth Mittapalli</keyword> is the <keyword id="3658" type="COUNTRY" weightage="100" keywordseo="India">India</keyword> head with focus on digital marketing and four years of industry experience. The start-up has headquarters in <keyword id="6354552" type="COMPANY" weightage="100" keywordseo="hyderabad">Hyderabad</keyword> and <keyword id="6355838" type="COMPANY" weightage="100" keywordseo="New-York">New York</keyword>. 
 
What inspired the venture: The three co-founders came up with the concept to help mobile-first Internet users discover interesting and relevant content. “While talking to our partners in India for another project, we suddenly realised how an entire generation of people across the world, hundreds of millions of them, are accessing the Internet via mobile devices and many of them are doing it for the first time,” recalls Revanth. The trio felt that a mobile-ready way to connect content, brands and consumers would be the key requirement of every business. That’s how Paisa Swipe was born – it is the <keyword id="1956538" type="UNKNOWN" weightage="100" keywordseo="Mobile-content-discovery-network">mobile content discovery network</keyword> for the mobile-first generation. The company was set up in May 2013 and its Android app became functional on October 15. 
 
What’s the pitch: India’s No.1 mobile lock screen ad/content discovery network. It’s time to ditch that boring old lock screen for a smarter one. One that pays you! Paisa Swipe connects brands and <keyword id="63341" type="COMPANY" weightage="100" keywordseo="Advertisers">advertisers</keyword> directly to consumers across the world. The start-up enables consumers to find products, applications and daily deals they are interested in – controlled totally by them. 
 
How it works: For upfront users, it is quite simple. Once the app (https://play.google.com/store/apps/details?id=com.paisaswipe.android) is installed on your mobile device (it has to be a <keyword id="1956545" type="UNKNOWN" weightage="100" keywordseo="Touchscreen-android-device">touchscreen android device</keyword>, with V 2.1 or higher), you need to log in and customise your profile by providing more information regarding your interest areas. Paisa Swipe then takes over the lock screen and every time you wake up your phone, you will see a customised and curated piece of ad content. The topic will vary depending on your interests – it can be a Bollywood/Hollywood trailer, news updates, fashion trends, entertainment bytes, real-time local deals and more. 
 
If you like the content, simply ‘swipe’ to learn more and Paisa Swipe advertisers will reward you. As of now, each member gets up to 60 paise per day per ad display, and the upper limit for monthly earning is Rs 300. When you reach the ‘encashment’ point, you can use the amount to cash out at Freecharge.in, which offers recharge services for mobile, DTH and data cards. If you refer your friends to download the app, you may also win referral prizes. Moreover, you can get free prizes, buy products and get cashback on those, and give donation to charity with the money you earn from Paisa Swipe. 
 
Claim to fame: The app is just a month old and the traction had been slow at first. But it seems to be picking up now. Last we checked, total <keyword id="6795187" type="UNKNOWN" weightage="100" keywordseo="downloads">downloads</keyword> at <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> Play stood at 11,000 and the rating was 4.3 out of 5. But according to Revanth, the app is currently seeing 1,000 downloads a day, has crossed 4 million ad impressions and is witnessing at least 100,000 ad impressions per day. The other ‘plus’ is users get <keyword id="1956527" type="UNKNOWN" weightage="100" keywordseo="Curated-ad-content">curated ad content</keyword>, depending on their interests. The ‘relevance’, the ‘control’ (one can choose not to ‘swipe’ the ads) and the ‘reward’ parts are the unique triggers that will further drive mobile marketing, says Revanth. 
 
Show me the money: The start-up is currently bootstrapped and its monetisation happens through <keyword id="1049940" type="UNKNOWN" weightage="100" keywordseo="ad-revenues">ad revenues</keyword>. Paisa Swipe has already signed deals with a few companies such as Yepme.com, Snapdeal.com, YellowFashion.in and Mydala.com. “We are now working hard to get more <keyword id="1956550" type="UNKNOWN" weightage="100" keywordseo="Local-advertisers">local advertisers</keyword> and <keyword id="1956552" type="UNKNOWN" weightage="100" keywordseo="Big-Indian-brands">big Indian brands</keyword> on board,” says Revanth. “Once that is done and we gain significant traction in terms of downloads, we will approach investors. But that will take at least a year or so,” he adds. Growth will be faster when the app is available on other platforms (iOS and Windows), according to the co-founders. The company will also expand to five more countries in the next quarter in order to grow its user base. 
 
Biggest challenge: Finding the right kind of <keyword id="1956555" type="UNKNOWN" weightage="100" keywordseo="Consumer-engagement">consumer engagement</keyword> to keep them viewing the advertisements. <keyword id="564900" type="ORGANIZATION" weightage="100" keywordseo="Mobile-advertising">Mobile advertising</keyword> is growing at fabulous pace – so keeping things interesting and relevant for a fast-growing user base is the biggest challenge for all mobile ad networks.

This Mobile Ad
Network Lets You Control What You See, Pays For Ad Viewing

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.gettyimages.com/photos/james-gorman?family=editorial&amp;phrase=james%20gorman&amp;sort=best&amp;excludenudity=true#license">Neilson Barnard/Getty Images</a>Chairman and CEO of Morgan Stanley James P. Gorman participates in a panel discussion at the New York Times 2015 DealBook Conference at the Whitney Museum of American Art on November 3, 2015 in New York City.</div></div></div><ul class="summary-list"><li>Morgan Stanley just announced its 2019 managing director class. </li><li>145 employees were promoted to MD, 61% based in the Americas, according to an internal memo sent out Tuesday.</li><li>The bank promoted 153 MDs last year and 140 in 2017.</li></ul>Morgan Stanley just announced a class of 145 new managing directors - the highest rank at the bank and a coveted career milestone on Wall Street.An internal memo was sent out around late Tuesday afternoon announcing the hires, according to a person familiar with the matter. According to the memo, a portion of which was seen by Business Insider, 68% of the new MDs are in Institutional Securities, Investment Management, and Wealth Management.Other stats about the new class:<ul><li>By region: 61% of the promotes were based in the Americas, 26% in Europe, the Middle East, and Africa, and 13% in Asia.</li><li>There are 39 new female MDs (27%), compared with 40 last year (26%).</li><li>7% of the US class is Black, up from 5% in 2018, and 4% of the US class is Hispanic, up from 1% last year.</li></ul>Morgan Stanley <a href="https://www.businessinsider.com/morgan-stanley-announces-2018-managing-director-promotions-2018-1">promoted 153 MDs</a> last year and <a href="https://www.businessinsider.com/morgan-stanley-managing-directors-2017-1">140 in 2017</a>. Elsewhere on Wall Street, Bank of America Merrill Lynch <a href="https://www.businessinsider.com/bank-of-america-merrill-lynch-2018-internal-md-promotion-full-list-2018-11">promoted nearly 140 employees to MD</a> in late November, <a href="https://www.businessinsider.com/citigroup-promotes-125-to-managing-director-heres-the-full-list-2018-12">Citigroup promoted 125 MDs</a> in its Institutional Clients Group in December, and Barclays <a href="https://www.businessinsider.com/barclays-names-85-new-managing-directors-2018-12">promoted 85 MDs</a> a couple days later.At Goldman Sachs, where MD is one rung below the prestigious role of partner and the classes are announced every two years, 509 employees were promoted to MD in 2017 and 69 were promoted to partner <a href="https://www.businessinsider.com/goldman-sachs-new-partner-class-list-2018-2018-11">in November</a>.Here's the full list of employees who just got promoted to managing director at Morgan Stanley:Institutional EquityKeshiv DesaiSina El BiedAndrew FearnsideTaso GiannopoulosOllie HoeldinKeiko KawauchiPaul KondratkoRichard SmerinTyler SorbaJames Spencer-LavanMichelle StrattonNim WarshawskyEllen WeinsteinJenny Zupan ResearchMatthew HarrisonJames Lord Fixed IncomeAshwin AnandJordan BrinkQing ChenRichard CondonLucy DabinettMarcel De BoomAlexandre de LatourXu (Kurt) JianRodrigo JoligWilliam LeeLouis LiJohn McDonaldDerek MelvinGeoff ProulxAra TachdjianOlivier Treuer Investment BankingJaehoon AhnUsman AkramAlexandre BartolinGwen BillonThomas BimontLuis BrossierVipin ChhajerWinton de St John-PryceMalick DiopRD GaussKeith HellerTaylor HenricksDavid KitterickMelissa KnoxClarence KwokBrendan LeePhilippe NeffJigar PatelMital PatelChris ReynoldsMatthias SahmRakesh ShankarYiyang TaoAtsushi TatsuguchiPekko TonteriTony UccelliniMoritz Zschoche Global Capital MarketsHoward BrocklehurstLauren CummingsEric FarinaPatrick GallagherBrendan MacBrideAngus MillarMichael OcciElizabeth RosnerGustavo Siqueira Wealth ManagementJosh CarmodyVince ColucciTanya CurryAlex DunlapMark LandersSuzanne LindquistChris LinkPaul McGearyStewart MondayFrank MurrayAli NestDawn NordbergJodie ResnickBobby Singh Investment ManagementJoshua AttieBobby BassmanMax BoeserLisa Buhain WinslowLogan BurtAaron GreenoAnuj GulatiJames HamCatherine HongManfred HuiNic SochovskyFederico VettoreMiguel Villalba LeirosKrace Zhou Internal AuditSim Gian ChinClaire GaveyDougie PatonBarbara Tam TechnologyZviad AshvilAnnie FosterAmit KhannaGeorge KonstantoulakisGreg ParentJonPaul PizzaPrakash VenkataramanAl RamosAaron SatlowPeter TroyPriyanka VasudevanTali Zidon OperationsDonal ConnollyTodd DubinskyWendy SylvesterJason Tarantino FinanceAidan ArmstrongGrace GaoGareth JamesDavid KaplanKyla MurphyDavid WolfowitzHuman ResourcesJosh Balik-KleinSeana GormleyRob HamptonPatti Hynes Legal and ComplianceAlphonzo GrantVictoria JonesAmit KochharRocky ProcopioTamsin RoeTom SmallmanChloe WallMichelle WilkeAmy Zervas Risk ManagementJonathan HannersSanghamitra KarraMatthew SchreiberNancy TsangTsukasa Yamashita AdministrationMatthew Scott SlovikJoan T. Tally Morgan Stanley Bank NAJohn GalanteNeha Patel Company ManagementYuki Hasegawa <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/the-world-economic-forum-founder-shares-the-biggest-threat-to-the-economy-davos-2019-1">The founder of the World Economic Forum shares what he sees as the biggest threat to the global economy</a></h3> <div> </div> </div>

Morgan Stanley just promoted 145 new managing directors -&#160;we got a peek at an internal memo with all the names

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Mobile Ad Network Paisa Swipe Raises Funding From US Angels, To Launch Windows App

Sanghamitra Mandal

This Mobile Ad Network Lets You Control What You See, Pays For Ad Viewing

Sanghamitra Mandal

Morgan Stanley just promoted 145 new managing directors - we got a peek at an internal memo with all the names

Alex Morrell,Dakin Campbell

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Mobile Ad Network Paisa Swipe Raises Funding From US Angels, To Launch Windows App

Sanghamitra Mandal

This Mobile Ad Network Lets You Control What You See, Pays For Ad Viewing

Sanghamitra Mandal

Morgan Stanley just promoted 145 new managing directors -&#160;we got a peek at an internal memo with all the names

Alex Morrell,Dakin Campbell

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Morgan Stanley just promoted 145 new managing directors - we got a peek at an internal memo with all the names