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<keyword id="6407374" type="ENTERTAINMENT" weightage="20" keywordseo="Sholay">Sholay</keyword> (1975) is amongst the greatest movies in over 100 years’ history of Indian cinema, and has earned numerous accolades. While most of us remember all its characters by heart, it’s Gabbar who still rules over millions heart. 
 The character of Gabbar, played by <keyword id="144591" type="PERSON" weightage="20" keywordseo="Amjad-Khan">Amjad Khan</keyword>, contributed immensely to the success of this blockbuster movie. Even after four decades, people remember his iconic dialogues such as "Kitne aadmi the", "Ab tera kya hoga Kalia?”, “Jo dar gaya, samjho mar gaya", etc. In 2013, Filmfare named Gabbar Singh the most iconic villain in the history of Indian cinema. 
 To cash on the popularity of Gabbar Singh, few movies have used his name for hero’s character. In Telugu film - Gabbar Singh (2012), the male lead, who played a role of apolice cop, renamed himself as Gabbar. This movie became one of the highest grossing Telugu movies. In Hindi movie - <keyword id="2760691" type="UNKNOWN" weightage="20" keywordseo="Gabbar-Is-Back">Gabbar is Back</keyword> (2015), the hero of the film, who was man against corruption, renamed himself as Gabbar. This movie also did amazingly well at the Box Office. During the end of this flick, Gabbar kidnaps Digvijay Patil and both the characters quarrel to prove their brand power and eventually, Gabbar proves and says, “Gabbar is a bigger brand than you”. 
 
Many marketing books teach about importance of marketing of companies and their products, but Gabbar’s example teaches about marketing your most important asset all by yourself. Besides, it also tells you how to create your own personal brand in a super crowded market. 
Here we list 10 characteristics that helped Gabbar Singh to become one of the most powerful personal brands are as follows: 
 
Passion: Gabbar was a dacoit, but people love his character because he played the role of dacoit with passion, which was reflected in his dialogues, actions and strategies and made this role unforgettable. 
 
Preparation: Amjad Khan was almost dropped from the project because <keyword id="10355" type="PERSON" weightage="20" keywordseo="Javed-Akhtar">Javed Akhtar</keyword> found his voice too weak for Gabbar Singh's role. But, Amjad Khan made Gabbar one of the most popular characters. In preparation for the role, Amjad read Abhishapth Chambal, a book on Chambal dacoits written by Taroon Kumar Bhaduri (actress <keyword id="496768" type="UNKNOWN" weightage="20" keywordseo="Jaya-Bhaduri">Jaya Bhaduri</keyword>'s father). 
 
Reputation: Gabbar had a very strong reputation in his profession. The authorities declared a big reward of Rs 50,000 for getting him arrested. He made sure that his team and audience know his reputation; he asks one of his team members - “Arre o Samba, kitna inaam rakhe hai sarkar ham par?” 
 
Leadership: Gabbar led a group of dacoits, and kept them inspired and loyal towards him, but when needed he even punish them. 
 
Visibility: Gabbar used to regularly send his dacoits to Ramgarh (market) to keep an eye on villagers (target audience), maintain his terror (positioning) &amp; watch any upcoming competition. When his dacoits came back without getting anything from villagers (zero business), he measured his competition by asking "Kitne aadmi the". 
 
Communication: Gabbar was a strong communicator. His voice modulation, emotional touch, eye contact, dialogues (content) and delivery style (body language) fascinated audience. 
 
Association: If Gabbar would have been alone, he would not have been very powerful, he associated himself with likeminded people (dacoits) and became leader of his association. And this gave him network, credibility and power. 
 
Remembrance: Gabbar made sure that people remember him and use his brand for creating fear. He used to say, “yaha se pachas pachas kos door gaon me jab bachcha raat ko rota hai to maa kahti hai beta soja nahi to Gabbar Singh aa jaayega”. In 2002, The <keyword id="223452" type="ORGANIZATION" weightage="20" keywordseo="British-Film-Institute">British Film Institute</keyword> wrote that fear of Gabbar Singh is still invoked by mothers to put their children to sleep. 
 
Endorsement: Gabbar Singh was the first villain character used by a company to publicize its products. He endorsed Britannia Glucose Biscuits, the advertisement was an instant hit in children and the sales almost doubled. 
 
Opportunistic: To attack his competitors when they are not prepared to face his attack, Gabbar asks his team “Holi kab hai, kab hai holi?” and plans to attack Ramgarh during Holi celebration. 
 
People perceive that brands are different and better than commodities. When they buy any product or service, they pay higher prices for the products or services from known and reputed brands than for the products or services from unknown brands, and commodities serving the same requirement. 
 
In Sholay, there were many other non-branded dacoits (except Samba and Kalia because their names were mentioned by Gabbar in popular dialogues), and it is difficult to differentiate them from one another because they all seem to serve the same need, solve the same problem, and deliver the same value for Gabbar. In today’s highly competitive and super crowded world, individual’s personal brand is his most important asset and he can achieve his dreams by trying to become his field’s Gabbar. 

(About the author: Harsh Pamnani is alumnus of XLRI, Jamshedpur &amp; former Senior Manager at TiE Mumbai.)

Learn how to market yourself by seeking inspiration from ‘Gabbar’

Kunal Kapoor got married to his long-time girlfriend <keyword id="820771" type="PERSON" weightage="100" keywordseo="naina-bachchan">Naina Bachchan</keyword> on 9th February 2015 in Seychelles; the wedding was a very private affair, and unlike many <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> weddings, was not attended by the who's who of the film industry. This happened despite the fact that Naina Bachchan is the niece of Amitabh Bachchan, whose son Abhishek got married to actress Aishwarya Bachchan in a lavish ceremony a few years back. 
	 
	However, not everyone likes to go lavish when it comes to a personal moment like marriage, and here is a list of some other Bollywood celebs who married without inviting hundreds from the industry. 
	 
	1. Divya Bharti 
	 

	The young star got married to producer Sajid Nadiadwala months after she turned 18. The wedding was kept a private affair to avoid any loss to Divya’s film career. The marriage ended with Divya’s tragic death a year later. 

	 
	2. Saif Ali Khan 
	 

	The young actor got married to his lady love Amrita Singh in a private ceremony, months after he turned 21. The marriage was kept a secret to avoid any clashes as they belonged to different religions, and also because of the fact that Amrita is 12 years his senior. Thirteen years later, the marriage ended in a divorce. 
	 

	3. John Abraham

	 
	The hunk of Bollywood got married to investment banker Priya Runchal in the US. The news of his marriage was out only after John tweeted New Year wishes from his official Twitter account and signed it off as “John and Priya Abraham.” 
	 

	4. Madhuri Dixit

	 
	Hearts of millions of Indian men were broken when the beautiful diva got married to a US-based doctor Sriram Nene. The wedding took place in US, at Madhuri’s brother’s place. 15 years into the marriage, and the diva looks as happy and beautiful as ever. 
	 

	5. Amitabh Bachchan

	 
	This might come as a shock to many, but the superstar got married to his lady love, Jaya Bhaduri, in a private and low-key affair with the presence of only close family and friends. It’s been more than 41 years and the marriage is one of the most admirable ones in the industry.

Kunal Kapoor Marries Naina Bachchan! Here Are Some Other Celebrities Who ‘Whispered’ their ‘I Dos’

Happy Birthday to legendary <a href="http://www.businessinsider.in/searchresult.cms?query=Bollywood+">Bollywood</a> mega star <a href="http://www.businessinsider.in/searchresult.cms?query=Amitabh+Bachchan">Amitabh Bachchan</a>! He turned 73 on Sunday. <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> India brings you 73 facts about the actor who has done approximately 200 films till date and counting. 
 
1. He was named Inquilaab. However, at the suggestion of fellow poet Sumitranandan Pant, Harivansh Rai changed his name to Amitabh. 
 
2. Although his surname was Shrivastava, his father had adopted the pen name Bachchan. <a href="http://www.businessinsider.in/searchresult.cms?query=Amitabh+Bachchan">Big B</a> stuck to it. 
 
3. He is the tallest top star in Hindi cinema. His height is 74 inches or 1.88 m. 
 
4. Every filmmaker Bachchan approached thought he was too tall to be cast in a film. 
 
5. He studied from <a href="http://www.businessinsider.in/searchresult.cms?query=Kirori+Mal+College%2C+Delhi+University">Kirori Mal College, Delhi University</a>. 
 
6. He holds double master degree in arts. 
 
7. He was very keen to join the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Air+Force">Indian Air Force</a>, but couldn’t. 
 
8. His first job was with Shaw Wallace. 
 
9. He later worked as a freight broker for the shipping firm Bird and Co. 
 
10. His first car was a second-hand Fiat. 
 
11. He was rejected by the All India Radio after an audition test. 
 
12. He had spent a few nights on a bench in Mumbai’s Marine Drive. 
 
13. He made his debut in 1969 as a voice narrator in Mrinal Sen's ‘Bhuvan Shome’. 
 
14. He was also a voice narrator for <a href="http://www.businessinsider.in/10-Indians-who-received-Asias-coveted-Ramon-Magsaysay-Award/articleshow/48280773.cms">Satyajit Ray</a>’s ‘Shatranj Ke Khiladi’ in 1977. 
 
15. He made his acting debut with ‘Saat Hindustani’, his only black and white film. 
 
16. Bachchan received Rs. 1,000 for his debut film. 
 
17. Comedian Mehmood offered him to stay in his own house during his struggling days. 
 
18. The superstar has given 12 consecutive flops before his first big hit ‘Zanjeer’. 
 
19. ‘Zanjeer’ changed his life for good. 
 
20. He chose his screen name to be Vijay for over 20 flicks. 
 
21. He met his wife Jaya for the first time at <a href="http://www.businessinsider.in/Film-maker-Vivek-Agnihotri-says-you-cant-give-anyone-a-chance-to-run-FTII/articleshow/48051158.cms">FTII, Pune</a>. 
 
22. He married Jaya Bhaduri in 1973, the year when their film ‘Zanjeer’ released. 
 
23. Their film ‘Abhimaan’ was released only a month after their marriage and became a hit. 
 
24. Hrishikesh Mukherjee played the role of a mentor for both of them. 
 25. <keyword id="18536" type="PERSON" weightage="40" keywordseo="sunil-dutt">Sunil Dutt</keyword> signed him for a film only because he got a letter of introduction from late PM Indira Gandhi. 
 
26. During his struggling period, he was introduced to director Prakash Mehra by Kalyanji-Anandji. 
 
27. Bachchan has also worked as a playback singer, film producer and television presenter. 
 
28. He entered politics in support of long-time family friend Rajiv Gandhi. 
 
29. He won Allahabad seat of 8th <a href="http://www.businessinsider.in/searchresult.cms?query=Lok+Sabha+">Lok Sabha</a> by 68.2% votes. 
 
30. Amitabh-Jaya is the only real-life couple to have starred on-screen for 30 years from ‘Ek Nazar’ to ‘Kabhi Khushi Kabhie Gham’. 
 
31. Sholay, in which he played the role of ‘Jai’, released in 1975, becoming the highest grossing film of all time in India. 
 
32. In 1999, BBC India declared it the ‘Film of the Millennium’. 
 
33. He was diagnosed with ‘Myasthenia gravis’ after he suffered a near fatal intestinal injury during the making of ‘Coolie’. 
 34. He has played more double roles than any other actor in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. 
 
35. He is the most-nominated actors for popular film awards. 
 
36. His last film where actress Nirupa Roy played the role of his mother was ‘Lal Baadshah’. 
 
37. A 15-year press ban against Bachchan was imposed during his peak acting years by Stardust. 
 
38. Bachchan later claimed to have banned the press from entering his sets till late 1989. 
 39. He set up <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> Corporation, Ltd. (ABCL) in 1996. 
 40. ABCL was the main sponsor of the 1996 <keyword id="145" type="UNKNOWN" weightage="80" keywordseo="Miss-World">Miss World</keyword> beauty pageant in Bangalore, but lost millions. 
 
41. He was one of the judges for the 1995 Miss World beauty pageant. 
 
42. ABCL’s operations collapsed in 1997. 
 
43. The Bombay HC restrained him from selling off his bungalow 'Prateeksha' in 1999 to pay off his loans. 
 
44. He debuted in Malayalam film in 2010 directed by Major Ravi and co-starring Mohanlal. 
 
45. In 2013, he made his Hollywood debut in ‘The Great Gatsby’ opposite Leonardo DiCaprio. 
 
46. He was awarded with <a href="http://www.businessinsider.in/searchresult.cms?query=Padma+Shri%2C+Padma+Bhushan+and+Padma+Vibhushan">Padma Shri, Padma Bhushan and Padma Vibhushan</a> for his contributions to arts. 
 
47. The French government honoured him with its highest civilian honour Knight of the Legion of Honour. 
 
48. French director François Truffaut called him a "one-man industry". 
 
49. He started being called Big B in late 90s after his second comeback with ‘Mrityudaata’. 
 
50. Dr. Harvanshrai Bachchan had penned the song ‘Rang Barse’ for ‘Silsila’ and some lyrics for ‘Alaap’ and so is the poetry in ‘Agneepath’. 
 
51. He is a vegetarian and a teetotaler. 
 
52. He is the first Asian actor to have a wax model displayed at Madame Tussauds' in London. 
 
53. Amitabh Bachchan is ambidextrous. 
 
54. He was honoured with the 'Actor of the Century' award in 2001 at an Alexandria Film Festival in Egypt. 
 
55. Has been known to suffer from asthma. 
 
56. He shocked the unit of ‘Shootout at Lokhandwala’ by recording 23 scenes in 5 hours in 2006. 
 
57. It is said both his bungalows – Jalsa and Pratiksha - put together would be worth Rs. 160 crore. 
 
58. He likes collecting pens. The actor has a collection of over thousand pens. 
 59. He owns 11 cars, including one <keyword id="6415837" type="CITY" weightage="40" keywordseo="Lexus">Lexus</keyword>, two BMWs and three Mercedes. 
 
60. His favourite is the Lexus, which is bulletproof. 
 
61. In 2012, Amitabh Bachchan was given the due honour to carry the Olympic torch during the last leg of its relay in London's Southwark. 
 
62. In 2000, Bachchan hosted the first season of ‘Kaun Banega Crorepati (KBC)’, a big hit. 
 
63. Bachchan lent his voice as a narrator for ‘Lagaan’ released in 2001. 
 
64. He doesn’t like the word Bollywood, the word being used to describe the Hindi film industry. 
 65. In 2013, he bought a 10% stake in <keyword id="6436290" type="COMPANY" weightage="60" keywordseo="just-dial">Just Dial</keyword>. 
 
66. He holds 3.4% equity in Stampede Capital, a financial technology firm specializing in cloud computing. 
 
67. The Bachchan family bought shares worth $252,000 in Meridian Tech, a consulting company in U.S. 
 
68. Several books have been written about Bachchan such as Amitabh Bachchan: the Legend was published; To be or not to be: Amitabh Bachchan; AB: The Legend; Amitabh Bachchan: Ek Jeevit Kimvadanti etc. 
 
69. Bachchan himself wrote a book in 2002: ‘Soul Curry for you and me – An Empowering Philosophy That Can Enrich Your Life’. 
 
70. He allowed the use of his likeness for the comic book character Supremo in a series titled ‘The Adventures of Amitabh Bachchan’. 
 
71. In 2014, Australian La Trobe University named a Scholarship after Bachchan. 
 
72. He was named ‘hottest vegetarian’ by PETA India in 2012. 
 
73. Bollywood legend Amitabh Bachchan is by far the most followed Indian actor on <a href="http://www.businessinsider.in/searchresult.cms?query=Twitter">Twitter</a> with 17.2 million followers. 
 
 
(Image: Reuters)

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