<ul><li><keyword id="13153678" type="General" weightage="100" keywordseo="zillionaire" source="Orion">Zillionaire</keyword> is a Jaipur-based startup creating bling jewellery. </li><li>The startup’s clientele includes celebrities like Ranveer Singh, Raftaar, Karan Johar, and others. </li><li>The 19-year-old founders of Zillionaire walked away with an investment of ₹1 crore from shark Anupam Mittal - double their original ask of ₹50 lakh. </li></ul><keyword id="11924074" type="General" weightage="80" keywordseo="shark-tank-india" source="Orion">Shark Tank India</keyword> S2 has made it clear - India has no dearth of talented entrepreneurs. Like the 19-year-old founders of <keyword id="16077786" type="General" weightage="50" keywordseo="zillionaire-india" source="Orion">Zillionaire India</keyword> - a lifestyle jewellery brand offering ‘bling jewellery’ primarily made of silver and/or cubic zirconia. The Jaipur-based startup makes ‘bling jewellery’ popularised by rappers, which is only available for sale on the company website. Zillionaire offers a regular range of earrings, pendants, bracelets, cuffs, etc., along with customised items. The average order value is ₹14,000, while the minimum value for a <a href="https://zillionaireindia.com/pages/custom-work">custom piece is ₹15,000</a>. Founded by Aaditya Fatehpuriya and Raghav Goyal in 2020, the direct-to-customer (D2C) brand has a verified Instagram handle with over <a href="https://www.instagram.com/zillionaireindia/?hl=en">56k followers</a>. The startup made revenue of ₹11 lakh in the first year of its operations. Since then, it has enjoyed a growth rate of 554%, raking in sales to the tune of ₹72 lakh in FY22. In the 7 months of FY23, the company’s year-to-date sales hit ₹1 crore, with a profit of ₹15 lakh. The founders projected total sales worth ₹2 crore in FY23. The startup’s clientele includes celebrities like actors Ranveer Singh, Varun Dhawan, Janhvi Kapoor, singers Raftaar and B Praak, and director Karan Johar, among others. “We don’t just want to be a jewellery brand. We want to be a lifestyle brand, so that in the future if your chair has the logo of Zillionaire, its value rises. The sky’s the limit for us,” stated Goyal introducing Zillionaire on the show. The founders asked for an investment of ₹50 lakh for 3.3% equity, but went home with an investment of ₹1 crore for 10% equity from shark Anupam Mittal, the founder of Shaadi.com. <cmsannotation type="cmsannotation" annotationid="“We’re living what we’re selling”" comment="subhead2" text="“We’re living what we’re selling”">“We’re living what we’re selling”</cmsannotation> During the pandemic, the two founders, who were 16 at the time and in Grade 11, got to discussing rap music. That’s when they came up with the idea of producing bling jewellery for themselves. They uploaded their designs on Instagram as well, and that’s how Zillionaire was born. At present, both founders look after the design, production, and marketing of the products. Goyal is currently studying at the Parsons School of Design in New York - where Zillionaire India helped him earn a 40% scholarship. On the other hand, Fatehpuriya is involved with Zillionaire full-time. His father has been running a jewellery business for over 30 years, manufacturing and exporting fine jewellery, primarily for women. And now, his father’s company is responsible for Zillionaire India’s production as well. The products are designed by the founders and they pay the cost of production (including the cost of material and labour), per piece to Fatehpuriya’s father’s company. Currently, 30 to 40 pieces are produced daily for Zillionaire. The founders have the vision to generate monthly sales worth ₹2 crore by 2026 and expand into global markets, in Dubai, Australia, and the UK. They’re already available in the US. “We’re living what we’re selling. The knowledge we have of hip-hop and this culture, usually others (jewellery designers) don’t have. We make sure to hit our customers psychologically. We already get opportunities to collaborate with Marvel, FIFA, etc., and create products for them - but they ask for MG (minimum guarantee). We’re a bootstrapped brand currently, and can’t afford that MG. In the future, if brand awareness and consequently sales increase, we can even lower the price, if required,” said Goyal, when asked about what sets Zillionaire India apart. <cmsannotation type="cmsannotation" annotationid="Finding the “king of bling”" comment="subhead2" text="Finding the “king of bling”">Finding the “king of bling”</cmsannotation> Shark Namita Thapar, executive director at Emcure Pharmaceuticals, backed out at the start stating that the business would not yield 100% return due to existing competition, and high average ticket price. However, the duo impressed the other sharks with their product and vision so much that they had two competing offers. Mittal made the first offer - ₹1 crore for 10% equity, valuing the company at ₹10 crore. This was followed by a joint offer by sharks Aman Gupta (co-founder, boAt), Vineeta Singh (co-founder, Sugar Cosmetics) and Peyush Bansal, (co-founder, Lenskart) – ₹50 lakh for 10% equity, which valued the company at ₹5 crore. Mittal responded to the offer by telling the founders that, “by having just 2-3% equity, no shark will be dedicated to your business. You need someone who has skin in the game. Don’t make a mistake!” The founders ultimately went with a single shark, Mittal, while naming him “the king of bling.” Singh, who wanted to match Mittal’s offer but didn’t because of Gupta, appeared visibly shocked at the decision, while Bansal remarked that “he got it wrong”. Even Gupta admitted that they lost the deal because of him, while Singh reiterated that she really wanted this deal. SEE ALSO:

Bling and ka-ching! – This startup’s founders walk away with an investment double the original ask on Shark Tank India

<ul><li>The positive momentum in the <keyword id="6354553" type="General" weightage="20" keywordseo="Real-estate" source="Orion">real estate</keyword> sector can hold on till the first quarter of 2023 say experts. </li><li>From the second quarter onwards, demand will be determined by interest rates, say experts. </li><li>The property rates could further shoot by 8% at least next year, due to rising input costs.</li></ul><keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>’s <keyword id="35288" type="General" weightage="20" keywordseo="real-estate-market" source="Orion">real estate market</keyword>, which has been buoyant since the Covid-19 pandemic, is expected to continue with its growth momentum in the first quarter of 2023, according to experts. Few experts are willing to make predictions beyond the first three months of the next year, due to uncertainty. They believe that an after-effect of global economic slowdown might have a role to play in the property purchase decisions of Indians. “There is a possibility of a recession in major global markets including the US and India cannot be decoupled from it. There could be some repercussions in the Indian market by way of layoffs which in turn may slow down the residential demand, if at all,” Anuj Puri, Chairman – Anarock Group, told Business Insider India. Moreover, in December, the Reserve Bank of India (RBI) raised base interest rates for the fifth time in seven months – taking it to 6.25%. Consequently, banks are expected to pass on the hiked interest rates to the consumers – increasing the cost of home ownership. Added to that, analysts say that the burden of home loans will be higher as many consumers have <a href="https://www.businessinsider.in/personal-finance/news/be-prepared-to-pay-higher-emis-no-room-for-loan-tenor-increase-after-rbis-latest-rate-hike/articleshow/96052276.cms">exhausted the option of increasing</a> home loan tenures without impacting their EMIs – in the last four interest rate hikes. The direction of repo rate hikes will guide the housing property demand in 2023, and experts say that there could be more such hikes ahead. “A lot will also depend on how the home loan interest rates pan out over the next year. While so far, the impact of the rate hikes has been minimal but if the rates rise further, it may go on to impact residential sales,” Puri added. <cmsannotation type="cmsannotation" annotationid="New launches may remain muted" comment="subhead" text="New launches may remain muted">New launches may remain muted</cmsannotation> According to Puri, new launches across the country overall may remain muted in the coming year. “We may see muted new launches in the new year as many developers would rather wait and watch how the global and Indian markets pan out over the year and if all goes well then we may see new launches increase in the second half of 2023,” Puri said. However, new launches in the Jan-Sept period of 2022 surpassed full-year readings of 2019 with approximately 2.65 lakh units launched in the nine-months period, according to Anarock data. MMR, Hyderabad, Pune have been ruling the charts for the last two quarters in terms of new launches. <cmsannotation type="cmsannotation" annotationid="Property rates to rise in 2023" comment="subhead" text="Property rates to rise in 2023">Property rates to rise in 2023</cmsannotation> That’s just one side of the coin. Hurt by low demand, many developers have not been increasing property rates for the last few years. But input costs have started hurting construction companies and the overall property rates increased by 5-7% in 2022. Next year, the real estate price hikes will be steeper at around 8% at least next year, according to Puri. This however might not affect demand as much, a few developers feel. Younger generation wants to own a home instead of renting – and this mindset change will aid real estate companies. “We have seen housing prices rise by 5-8% in 2022 but property sales remained robust as real estate became a favorite asset class among potential homebuyers. This momentum is likely to continue next year as developers are wary about the positive home buying sentiment and consumer’s goal for financial security,” Rahul Purohit, national sales head, Square Yards, told Business Insider India. Price increases, developers say, have little effect on intent to own homes as they have proven to be the best asset class for investment as compared to gold and equities. “Property price corrections won’t deter affordable home buying plans as consumers have full confidence in real estate as the best asset class,” Purohit added. Property demand is expected to be high across tier 1 cities, according to Square Yards. Reopening of offices, and increased business activity will guide residential demand in Mumbai, Delhi, Noida, Bangalore, Hyderabad, Gurgaon and Chennai. Demand is also expected to be high in Ahmedabad, Lucknow, Kochi, Indore, Agra, Varanasi, Gwalior etc. due to the massive infrastructural growth seen in these cities. Hiring in the real estate industry increased 10% in November on both month-on-month and year-on-year, according to foundit (formerly known as Monster) Insights Tracker (FIT) – indicating that the sector anticipates better times ahead. <cmsannotation type="cmsannotation" annotationid="The luxury of growth" comment="subhead" text="The luxury of growth">The luxury of growth</cmsannotation> The growing wealth of Indians and increased number of HNI or high networth individuals is another factor that’s fuelling the demand for luxury homes. Several reports suggest that the luxury house segment has acquired a lion’s share in overall home sales numbers in the year 2022. According to a recent survey conducted by India Sotheby’s International Realty, a larger number of HNIs are proposing to buy luxury property in the next two years. “Various real estate consultants cited that sales of luxury apartments witnessed significant growth month on month during the year. The Mumbai Metropolitan Region accounted for more than half of these sales,” Ram Raheja, managing director at S Raheja Realty, told Business Insider India. Raheja further added, “Enabled by a much higher purchasing power to the steep rupee fall — the Indian currency has breached the 82-mark against the US dollar — NRIs are also viewing this as a great opportunity to build bigger and better assets back home.” Apart from celebrities like Janhvi Kapoor and Madhuri Dixit and many more, startup founders and stakeholders too are people keen on the luxury housing market. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/whatsapp-working-on-feature-to-let-users-report-status-updates/articleshow/96479567.cms">WhatsApp working on feature to let users report status updates</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/covid-19-random-testing-of-international-arriving-passengers-begins-at-delhi-airport/articleshow/96473834.cms">Covid-19: Random testing of international arriving passengers begins at Delhi airport</a>

Housing demand outlook 2023: Interest rates, global spillovers to play a key role

<ul><li>Starring Janhvi Kapoor in the title role, the film is based on the life of <keyword id="286317" type="PERSON" weightage="20" keywordseo="Gunjan-Saxena">Gunjan Saxena</keyword>, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War.</li><li>Presented by Zee Studios and Johar's Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24.</li><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> on Thursday also unveiled a lineup of 17 original stories, including Bollywood titles "Ludo", "Torbaaz", and Mira Nair's ambitious series adaptation of "A Suitable Boy".</li></ul>Karan Johar's "Gunjan Saxena - <keyword id="8037543" type="UNKNOWN" weightage="20" keywordseo="the-kargil-girl">The Kargil Girl</keyword>" is set to start streaming on Netflix from August 12, the makers announced on Thursday. Starring Janhvi Kapoor in the title role, the film is based on the life of Gunjan Saxena, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War. Presented by Zee Studios and Johar's Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24. Dharma shared the date announcement on its official Twitter page. "The true story that scripted a historic journey about India's first woman Air Force Officer who went to war! Thrilled to bring to you #GunjanSaxena - The Kargil Girl releasing on 12th August," the tweet read. Janhvi said she is "proud" to bring the story of India's first woman Air Force officer to go to war. "A journey that I hope will inspire you the way that it has inspired me. 'Gunjan Saxena - The Kargil Girl' is landing on 12th August to your #Netflix screens," she wrote on Instagram. Tripathi, who plays Gunjan's father in the film, wrote on Twitter that the film is his "favourite story" which they are looking forward to presenting with a lot of love and pride. "Gunjan Saxena" is directed by Sharan Sharma, who shares writing credits with Nikhil Mehrotra. Hussain Dalal has been credited with additional dialogue writing. Netflix on Thursday also unveiled a lineup of 17 original stories, including Bollywood titles "Ludo", "Torbaaz", and Mira Nair's ambitious series adaptation of "A Suitable Boy". SEE ALSO: <a href="https://www.businessinsider.in/business/news/google-picks-up-a-7-7-stake-in-mukesh-ambani-jio-for-33737-crore/articleshow/76977043.cms">Google picks up a 7.7% stake for ₹33,737 crore in Reliance Jio</a> <a href="https://www.businessinsider.in/tech/news/jio-glass-akash-ambani-and-isha-ambani-announce-reliances-latest-product-which-offers-holographic-video-calls/articleshow/76977640.cms">Jio Glass – Akash Ambani and Isha Ambani announce Reliance’s latest product which offers holographic video calls</a> <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-16-increase-leads-to-surge-in-infosys-share-price-too/articleshow/76973619.cms">Wipro share price 16% increase leads to surge in Infosys share price too</a>

Gunjan Saxena-The Kargil Girl to release on Netflix on August 12

From Suhana Khan to Agastya Nanda: star kids making their movie debut in 2023

<ul><li>There were rumours about the film going for a digital release and now the movie officially joins a list of other Bollywood titles, including Amitabh Bachchan-Ayushmann Khurrana starrer "Gulabo Sitabo" and Vidya Balan's "Shakuntala Devi" biopic which are slated to debut on Amazon Prime Video, to directly head to a streamer during the coronavirus pandemic. </li><li>Johar took to Twitter to post a one minute-long clip, chronicling the life of Saxena. </li><li>Presented by Zee Studios and <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>, the film, also featuring Pankaj Tripathi and <keyword id="7652544" type="PERSON" weightage="20" keywordseo="Viineet-Kumar">Viineet Kumar</keyword>, was earlier slated to be released on April 24. </li></ul> <keyword id="158887" type="PERSON" weightage="20" keywordseo="Filmmaker-Karan-Johar">Filmmaker Karan Johar</keyword> on Tuesday announced that his upcoming production, "Gunjan Saxena- The Kargil Girl", starring actor Janhvi Kapoor, is all set to bypass a theatrical release and stream directly on Netflix. The film is based on the life of Gunjan Saxena, then a flying officer, who became the first woman combat aviator to fly into a war zone during the 1999 Kargil War. Johar took to Twitter to post a one minute-long clip, chronicling the life of Saxena. "Her inspirational journey made history. This is her story. Gunjan Saxena - #TheKargilGirl, coming soon on Netflix. #GunjanSaxenaOnNetflix," he captioned the video. The release date of the film is yet to be announced. Presented by Zee Studios and Dharma Productions, the film, also featuring Pankaj Tripathi and Viineet Kumar, was earlier slated to be released on April 24. There were rumours about the film going for a digital release and now the movie officially joins a list of other Bollywood titles, including Amitabh Bachchan-Ayushmann Khurrana starrer "Gulabo Sitabo" and Vidya Balan's "Shakuntala Devi" biopic which are slated to debut on Amazon Prime Video, to directly head to a streamer during the coronavirus pandemic. Streaming platform Netflix also took to Twitter to make the announcement quoting a dialogue from the film. "Plane ladka udaye ya ladki, usse pilot hi kehte hain"- <keyword id="8037834" type="PERSON" weightage="20" keywordseo="Gunjan-Saxena-The-Kargil-Girl">Gunjan Saxena - The Kargil Girl</keyword>, arriving soon. #GunjanSaxenaOnNetflix," the tweet read. Kapoor, who plays the titular role in the movie, said "Gunjan Saxena" was much more than a film for her. "This isn't just a film for me - it's a journey that's taught me to believe in myself. A journey I can't wait to share with you all. About a girl who set out to do something simple, follow her dreams," she wrote on Instagram. The actor made her Bollywood debut in 2018 with Johar's production "Dhadak", the Hindi remake of Marathi blockbuster "Sairat". "Gunjan Saxena" is directed by Sharan Sharma, who shares writing credits with Nikhil Mehrotra. Hussain Dalal has been credited with additional dialogue writing

Karan Johar's 'Gunjan Saxena - The Kargil Girl' to directly release on Netflix

<ul><li>Superstar <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>'s much-awaited cop drama "<keyword id="7188379" type="UNKNOWN" weightage="20" keywordseo="Sooryavanshi">Sooryavanshi</keyword>" will hit the theatres on Diwali, while Ranveer Singh-starrer " 83" will release on Christmas this year, <keyword id="96306" type="CITY" weightage="20" keywordseo="Reliance-Entertainment">Reliance Entertainment</keyword> has announced. </li><li>"Sooryavanshi", directed by Rohit Shetty, was originally scheduled to release on March 24 and Kabir Khan-helmed "'83" was set to hit the cinema houses on April 10. </li><li>Both the movies were indefinitely postponed due to the coronavirus pandemic, which led to theatres shutdown across the country and in other parts of the world.</li></ul>Superstar Akshay Kumar's much-awaited cop drama "Sooryavanshi" will hit the theatres on Diwali, while Ranveer Singh-starrer " 83" will release on Christmas this year, Reliance Entertainment has announced. "Sooryavanshi", directed by Rohit Shetty, was originally scheduled to release on March 24 and Kabir Khan-helmed "'83" was set to hit the cinema houses on April 10. But both the movies were indefinitely postponed due to the coronavirus pandemic, which led to theatres shutdown across the country and in other parts of the world. "We have decided to release 'Sooryavanshi' during Diwali and '83' will come out during Christmas this year. We are committed to release these two films in theatres first. As and when the government and exhibitors open cinema halls and the environment is safe and secure for audience to come, these things will have to happen," Shibasish Sarkar, Group CEO Reliance Entertainment, told PTI. "We are optimistic people and we have another five to six months to go from now and hopefully situation will be normal (by then). That's the expectation. Usually, these films are slated for a date when festival is around and we thought it will be prudent to work towards that date," he added. "Sooryavanshi" is the third film in Shetty's cop universe after Ajay Devgn's "Singham" and Ranveer-starrer "Simmba". The film is presented by Reliance Entertainment and produced by Rohit Shetty Picturez in association with Dharma Productions and Cape of Good Films. "'83", which chronicles India's first World Cup win under the captaincy of Kapil Dev in 1983, also stars Hardy Sandhu, Tahir Raj Bhasin, Jiva, Saqib Saleem, Pankaj Tripathi and Deepika Padukone. The film is produced by Khan, Madhu Mantena, Vishnu Induri and presented by Reliance Entertainment. "Sooryavanshi" and ''83" are the first two big films two have officially announce the theatrical release date as the country recovers from the pandemic, which has led to many star-studded projects opting for a direct-to-digital release. Shoojit Sircar's "Gulabo Sitabo", featuring megastar Amitabh Bachchan and Ayushmann Khurrana, was the first big Hindi movie to release on a streaming platform. Vidya Balan-led "Shakuntala Devi", Janhvi Kapoor's "Gunjan Saxena - The Kargil Girl", and actor Sushant Singh Rajput's last film "Dil Bechara" are all headed for direct-to-digital release. On Monday it was announced that Akshay's "Laxmmi Bomb", "Sadak 2", featuring Alia Bhatt, Devgn and Sanjay Dutt-starrer "Bhuj: The Pride of India", Abhishek Bachchan's "The Big Bull", Vidyut Jammwal's "Khuda Haafiz" and "Lootcase", featuring Kunal Kemmu and Rasika Dugal, are all set to premiere on streaming platform Disney+ Hotstar. During a virtual press conference, Akshay had said though he is "excited" about releasing "Laxmmi Bomb" on the OTT platform, he feels "sad" that people won't be able to watch the movie in theatres. "To be honest, today I am excited for this platform. But yes, I'll say that I am also sad for theatres. After all, movies are theatres first birth right. But in the current situation, everyone's safety is of utmost priority. "Today with theatres being shut and people watching movies on OTT platforms, if I can make my fans happy by releasing film on Disney+ Hotstar, which is a big platform with a massive reach, then I am glad," Akshay told reporters. The decision to put out the films on streaming services was not welcomed by many cinema chain owners, but the announcement of theatrical release of "Sooryavanshi" and "'83" has come as a relief. "Exciting times ahead... Gearing up to release Rohit Shetty's 'Sooryavanshi' on Diwali and Kabir Khan's ''83' on Christmas this 2020," PVR Cinemas, the largest theatre chain in the country, posted on its Twitter page. SEE ALSO: <a href="https://www.businessinsider.in/" data-type="tilCustomLink">Check latest news on Business Insider India</a>

Akshay Kumar's Sooryavanshi and Ranveer Singh's 83 won't go for digital release, will head for theatres end of the year

<ul><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>’s new anthology, <keyword id="1248108" type="PERSON" weightage="20" keywordseo="ghost-stories">Ghost Stories</keyword>, was released on New Year’s eve. </li><li>Ghost Stories brings four different stories from each director who last created popular series Lust Stories. </li><li>Out of all the four stories only <keyword id="36968" type="PERSON" weightage="20" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>'s story came out as a winner. </li><li>People are disappointed by <keyword id="7929" type="PERSON" weightage="20" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword>’s episode which according to them is the “most disgusting and creepiest thing” they have ever seen. </li></ul> Netflix’s Ghost Stories could not replicate the success of a similar franchise - Lust Stories. This is in spite of participation from Bollywood’s big four directors - Zoya Akhtar, Anurag Kashyap, <keyword id="3778" type="PERSON" weightage="20" keywordseo="Karan-Johar">Karan Johar</keyword>, and <keyword id="35863" type="PERSON" weightage="20" keywordseo="Dibakar-Banerjee">Dibakar Banerjee</keyword>. These Lust Stories directors were brought back to scare the audience. But they might have ended up scaring them away. The OTT platform which saw successful thrillers like Typewriter, has angered and annoyed Netflix fans who have resorted to trolling. On the receiving end was Anurag Kashyap’s episode which was disliked the most. According to some, it’s the “most disgusting and creepiest thing they ever saw.” <div type="twitter" handle="aavishhkar" handlename="AAVISHKAR" image="http://pbs.twimg.com/profile_images/1203664561741561856/NKVER5vO_normal.jpg" favoritecount="164" retweetcount="20" status="Watching #GhostStories on @NetflixIndia. First story directed by #ZoyaAkhtar is scary &amp; engaging. 2nd story by… https://t.co/4QldpSMb6q" createdat="1577868115000" id="1212292858859999232"></div>

 <div type="twitter" handle="geekingsid" handlename="I ain't afraid of no ghosts!!!" image="http://pbs.twimg.com/profile_images/1201165297631150080/h4PI98NK_normal.jpg" favoritecount="111" retweetcount="20" status="Holy shit that was bad. #GhostStories on @NetflixIndia is the worst thing to happen to Indian cinema since #Dabang3… https://t.co/Yj4axBlR8K" createdat="1577824120000" id="1212108331625508864"></div>

 Twice bitten after Sacred Games 2 This is a bad start for Netflix which <a href="https://www.businessinsider.in/entertainment/news/netflix-has-focused-on-india-as-a-key-area-for-growth-exclusive-data-tells-the-story-of-its-progress-/articleshow/71467026.cms">saw 4% annual fall </a>in the estimated number of daily active users. India is an important market for the OTT platform which invested nearly ₹3,000 crore in original content. Its grew its revenue by 700% on the back of local content. This is the second franchise after Sacred Games Season 2 to have left eager fans unimpressed. A day after the second season was released, Twitter was flooded with memes and angry comments. Netflix has <a href="https://www.businessinsider.in/entertainment/news/netflix-has-focused-on-india-as-a-key-area-for-growth-exclusive-data-tells-the-story-of-its-progress-/articleshow/71467026.cms">also been dumping tanked Bollywood movies </a>like Drive on the platform which may result in subscriber loss. The failure of Ghost Stories may become a barrier for the stellar growth it was expecting. “AnuragKashyap is a very fine director and I love his craft. And here also I'm not criticising his story or his direction in #GhostStories. I'm just expressing how disturbing it was for me. In those mere 30 minutes, at several scenes I wanted to take my eyes off the screen,”<a href="https://twitter.com/aavishhkar/status/1212294487663403008"> wrote a user on Twitter. </a> Kashyap’s story revolves around the bond between a little boy and his pregnant maternal aunt. She is desperately awaits the birth of her child after having suffered a miscarriage in the past. The story tilts towards mental imbalance rather than a ghost story, personifies how crows eat their own eggs in stress. The audience could not digest it. <div type="twitter" handle="itsriddhima" handlename="Riddhima" image="http://pbs.twimg.com/profile_images/1208803901459222529/yNXBHnB__normal.jpg" favoritecount="775" retweetcount="68" status="I’m sorry but Anurag’s bit is one of the most disturbing and creepiest thing I’ve ever watched. There should be som… https://t.co/CId5xamgsq" createdat="1577871832000" id="1212308447300997121"></div>

 <div type="twitter" handle="zehnaseeb_" handlename="‘" image="http://pbs.twimg.com/profile_images/1212353188214407173/-92amd3r_normal.jpg" favoritecount="72" retweetcount="8" status="1) Zoya’s one is scary at first but then kinda predictable. Jahanvi was good actually. She has good screen presence… https://t.co/tiGCAqgi2U" createdat="1577826475000" id="1212118209261817856"></div>

<div type="twitter" handle="illusionistChai" handlename="Chaitanya" image="http://pbs.twimg.com/profile_images/1211760074319790080/nUiBPmzc_normal.jpg" favoritecount="24" retweetcount="2" status="This is probably the eeriest/creepiest scene ever in the history of Indian Cinema. 🥵 #GhostStories https://t.co/ZJ4KwU8TJD" createdat="1577851124000" id="1212221595034406914"></div>

 <div type="twitter" handle="Kabira_In" handlename="KᗩᗷIᖇᗩ 🇮🇳" image="http://pbs.twimg.com/profile_images/1211315962147770368/1cCvCjL4_normal.jpg" favoritecount="175" retweetcount="33" status="Just finished watching #AnuragKashyap episode of #GhostStories 1 of the worst n most disgusting piece of shit i have ever seen." createdat="1577898785000" id="1212421497282678784"></div>

 Zoya Akhtar’s story stands out The story of a haunted nurse that was directed by 2019’s most successful Zoya Akhtar however received a thumbs up. Not only did she direct the critically and commercially acclaimed Gully Boy but her web series ‘Made in Heaven’ on Amazon Prime was a hit with the audience. She also brought star power into her story. Janhvi Kapoor plays a nurse Sameera, who is haunted while providing care to an elderly ailing lady (Surekha Sikri). The nurse who has plans to entertain her boyfriend, is haunted by unusual noises. The segments by Dibakar Banerje and Karan Johar received average reviews. Johar however fell into his old habits as he inducted a wedding scene in a horror film. All in all, the only ones haunted by the series are Netflix executives who bankrolled it. See also: <a href="https://www.businessinsider.in/entertainment/news/cold-mess-by-prateek-kuhad-makes-it-to-barack-obamas-favourite-music-in-2019/articleshow/73042469.cms">Cold Mess by Prateek Kuhad is the only Indian song on Barack Obama's list of favourite music in 2019</a> <a href="https://www.businessinsider.in/entertainment/news/hyderabad-has-the-maximum-number-of-movie-lovers-in-india/articleshow/73032644.cms">Hyderabad beats Mumbai, the home of Bollywood, for the number of movie lovers in 2019</a>

Netflix's latest India original with ace director Anurag Kashyap is getting trolled

<ul><li><keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> was among the many twitter users who shared a fake picture of the 9 pm-9 minute on April 5. </li><li>Hundreds of twitter users claimed that this picture was shared by The National Aeronautics and Space Administration after 9pm. </li><li>NASA has not shared any satellite pictures yet. </li></ul>Soon after India came out to light diyas and candles to show solidarity on April 5, <keyword id="1467301" type="PERSON" weightage="20" keywordseo="fake-pictures">fake pictures</keyword> of the 9 pm-9 minute event started doing the rounds on social media. Among the ones who shared it was Bollywood superstar Amitabh Bachchan. <div type="twitter" handle="SrBachchan" handlename="Amitabh Bachchan" image="http://pbs.twimg.com/profile_images/1138177088136011776/Rnp146CU_normal.jpg" favoritecount="47026" retweetcount="4488" status="The World sees us .. we are ONE .. https://t.co/68k9NagfkI" createdat="1586110770000" id="1246865058690297856"></div> Hundreds of Twitter users claimed that this picture was shared by The National Aeronautics and Space Administration after 9pm on Sunday. However, that is false. NASA has not shared any satellite pictures yet. Moreover, it was not just one photo. There were many fake images. Some of these pictures are the same as those widely circulated on Diwali. While these images were shared by some international institutions but it is not related to with how India looked after millions of people came to their balconies with torches and candles. Here’s how it actually went: Many Bollywood stars including Amitabh Bachchan, Lata Mangeshkar, Rajinikanth and Akshay Kumar, lit candles and lamps on Sunday, responding to Prime Minister Narendra Modi's appeal to show solidarity in the country's fight against coronavirus. <div type="twitter" handle="mangeshkarlata" handlename="Lata Mangeshkar" image="http://pbs.twimg.com/profile_images/995562014/142_PHOTO_normal.jpg" favoritecount="21853" retweetcount="2144" status="नमस्कार. माननीय प्रधानमंत्री नरेन्द्रभाई मोदी जी के आवाहन पर आओ सब मिलकर दिया जलाए.. @narendramodi… https://t.co/a4BJpchn6N" createdat="1586101069000" id="1246824369269211136"></div> The prime minister on Friday, urged people to switch off lights at their homes and light lamps, candles or turn on mobile phone torches for nine minutes at 9 pm on April 5 as a gesture to "challenge the darkness spread by the corona crisis". <div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1134082549041393672/QbihPzrL_normal.png" favoritecount="443634" retweetcount="103072" status="शुभं करोति कल्याणमारोग्यं धनसंपदा ।शत्रुबुद्धिविनाशाय दीपज्योतिर्नमोऽस्तुते ॥ https://t.co/4DeiMsCN11" createdat="1586102646000" id="1246830985288642560"></div> Bachchan, 77, shared pictures of him lighting a torch, mentioning a line from his father Harivansh Rai Bachchan's poem in the caption. <div type="twitter" handle="SrBachchan" handlename="Amitabh Bachchan" image="http://pbs.twimg.com/profile_images/1138177088136011776/Rnp146CU_normal.jpg" favoritecount="36226" retweetcount="2593" status="T 3492 -&quot; है अँधेरी रात पर दीवा जलाना कब माना है &quot; ... another epic poem of my Father .. and how visionary it has… https://t.co/Gk5xAF55fN" createdat="1586111359000" id="1246867528845942786"></div> Mangeshkar shared a photo of herself lighting a diya. Akshay Kumar posted a picture of him holding a candle. <div type="twitter" handle="rajinikanth" handlename="Rajinikanth" image="http://pbs.twimg.com/profile_images/980000107415314432/pJ3ANCkn_normal.jpg" favoritecount="90933" retweetcount="15235" status="#StayHomeStaySafe #Solidarity #Unity #IndiaFightsCoronavirus 🙏🏻 https://t.co/4LSSsfpVFa" createdat="1586102354000" id="1246829761353023488"></div> Sharing a picture with his wife Latha, superstar Rajinikanth tweeted, "#StayHomeStaySafe #Solidarity #Unity #IndiaFightsCoronavirus." Actor couple Deepika-Ranveer shared a picture, where the "Gully Boy" star is holding a candle. "9pm9Minutes" the duo captioned the picture. <div type="INSTAGRAMURL" thumbUrl="https://scontent-del1-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/92076175_110370697116327_7898296167625571301_n.jpg?_nc_ht=scontent-del1-1.cdninstagram.com&amp;_nc_cat=1&amp;_nc_ohc=WRs1icazGoIAX8zJhPQ&amp;oh=a6d9dd8cf47f2f1525f0e26277c0625c&amp;oe=5EB4C09D" caption="🪔 #9pm9minutes" user="ranveersingh" cmsId="1586147065417"><url><![CDATA[https://www.instagram.com/p/B-mwTjEh7Sf/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/B-mwTjEh7Sf/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> Anil uploaded a video on the microblogging site and captioned it as: "All in this together." The clip showed his house, decked with lamps, with the "Malang" actor holding a candle and walking with prayer chants in the background. <div type="twitter" handle="AnilKapoor" handlename="Anil Kapoor" image="http://pbs.twimg.com/profile_images/1232951548071702530/m9Jn86lP_normal.jpg" favoritecount="30052" retweetcount="1901" status="All in this together 🙏🏻#9pm9minutes #IndiaFightsCorona #StayHomeStaySafe @PMOIndia @narendramodi https://t.co/3rxYXnU9iT" createdat="1586101895000" id="1246827834686898177"></div> Madhuri Dixit said people are united in order to fight this pandemic. <div type="twitter" handle="MadhuriDixit" handlename="Madhuri Dixit Nene" image="http://pbs.twimg.com/profile_images/1179629959293239296/AsPKmkVT_normal.jpg" favoritecount="1804" retweetcount="114" status="To my 87 year old mother in law, a prayer for all of us, last night. https://t.co/SlUQrrq2O7" createdat="1586144277000" id="1247005599092453376"></div>Aishwarya Rai Bachchan shared a family picture with lamps, sans caption on Instagram.Actor Alia Bhatt said light holds more depth than just "illuminating our lives" and in the current times, it signifies hope. <div type="INSTAGRAMURL" thumbUrl="https://scontent-del1-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/91630568_624789694918900_321510320577041291_n.jpg?_nc_ht=scontent-del1-1.cdninstagram.com&amp;_nc_cat=1&amp;_nc_ohc=YQguRNqt7ygAX-TO2LO&amp;oh=6d9c98d261f5c9862e1e1750d9eb7af7&amp;oe=5EB44060" caption="When I was younger I would kiss my dad on his forehead before going off to school and after every kiss he would say “ Aaaaaah .. light aa gayi “ I might have not fully understood what it meant back then.. but because of his response I understood that light has wayyyyyy more depth than just illuminating our lives. Light means so much. It’s hope, beauty, strength.. today it was unity.. But no matter where we are and what we are going through we must always try and keep the light within us alive 🔥" user="aliaabhatt" cmsId="1586147110221"><url><![CDATA[https://www.instagram.com/p/B-mutXZl2Hs/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/B-mutXZl2Hs/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> Actor Anushka Sharma shared a picture of her lighting a lamp, along with cricketer-husband Virat Kohli, and wrote how she has prayed every day since "the turn of the recent events across the world". <div type="INSTAGRAMURL" thumbUrl="https://scontent-del1-1.cdninstagram.com/v/t51.2885-15/e35/s612x612/92456704_242493800176610_6373671446285841972_n.jpg?_nc_ht=scontent-del1-1.cdninstagram.com&amp;_nc_cat=1&amp;_nc_ohc=W3AeTL5jQKEAX9-AkLB&amp;oh=295d3acab6f0198e3bb12c5a1a896a86&amp;oe=5EB4AFD5" caption="I light a diya everyday for many years now. And as I light the diya I seek guidance, asking for the darkness in me to be dispelled. For many days since the turn of the recent events across the world, I have prayed to God to end the suffering of so many who are losing their lives without their families beside them, for the less-fortunate and the needy whose lives have turned upside down completely, for all the healthcare professionals who are working tirelessly &amp; bravely to protect the lives of other beings, for those who are uncertain about their jobs and future. So tonight, I prayed extra for everyone and I lit diyas with the whole of India and we all prayed for each other. Prayers never go in vain. 🪔💜✨" user="anushkasharma" cmsId="1586147119826"><url><![CDATA[https://www.instagram.com/p/B-mvM4JpmRA/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/B-mvM4JpmRA/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> Actor Vicky Kaushal shared a picture of candle diyas on Instagram Story and captioned it as "light and positivity to all!" <div type="INSTAGRAMURL" thumbUrl="https://scontent-del1-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/p640x640/92480042_1091648844514674_1889855021892708647_n.jpg?_nc_ht=scontent-del1-1.cdninstagram.com&amp;_nc_cat=1&amp;_nc_ohc=TdrXItxj7Y8AX_h8K_r&amp;oh=f71ab30d983123e61e094b193d9311e5&amp;oe=5EB5CB48" caption="To unity. To togetherness. To us! ✨🙏" user="vickykaushal09" cmsId="1586147127948"><url><![CDATA[https://www.instagram.com/p/B-mwHDGJv57/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/B-mwHDGJv57/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> Filmmaker Karan Johar took to Instagram and shared a video, where his children, Ruhi and Yash, along with his mother Hiroo, lit candles and used flashlights.<div type="INSTAGRAMURL" thumbUrl="https://scontent-del1-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/p640x640/91914888_270657117279276_5762300578742095232_n.jpg?_nc_ht=scontent-del1-1.cdninstagram.com&amp;_nc_cat=1&amp;_nc_ohc=HGg_Th83FCgAX_Vctmr&amp;oh=2f63327039a6ecca6d09d6e6f31d5d49&amp;oe=5E8CCFC1" caption="Let there be light.....there is light at the end of this dark tunnel...." user="karanjohar" cmsId="1586147131838"><url><![CDATA[https://www.instagram.com/p/B-msqGFJLOv/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/B-msqGFJLOv/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> Among those who also shared their pictures of lighting candles were Taapsee Pannu, Paresh Rawal, Randeep Hooda, Sunil Grover, Pawan Kalyan, Dulquer Salmaan, Nagarjuna, Janhvi Kapoor, among others. This was the second such mass activity undertaken by the citizens of the country after PM Modi''s March 22 Janata Curfew initiative, where people clapped and clangled utensils to express gratitude to those who have been providing essential services during this crisis. However, there were stars who also criticised the use of firecrackers during this exercise. "People are bursting crackers. Just FYI. The dogs are freaking out. Do people think it's Diwali? I'm so confused," tweeted Sonam Kapoor. Actor Adil Hussain also wondered why some people in south Delhi burst crackers. See also: <a href="https://www.businessinsider.in/science/news/a-tiger-at-the-bronx-zoo-tested-positive-for-covid-19-after-coming-into-contact-with-an-asymptomatic-caretaker/articleshow/75000701.cms">A tiger at the Bronx Zoo tested positive for COVID-19 after coming into contact with an asymptomatic caretaker</a>

Amitabh Bachchan’s fake pic, Deepika Padukone’s Insta update and other ways in which Bollywood adhered to 9 min at 9pm

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. <img src="https://lh6.googleusercontent.com/hJS7U6I8oI2hSFzAQzNP0o5UwAcMZn_4OsaJsrirCAOesdEs_uhwoSvQq2oyYmPrOMuAjlAZ91E2L6ZDuz_kEc2_YouDvKS8FkEhWNogXSf5L6Ya-5_ZsSeD68tvGEfmVJ5FlTAR" /> “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. <img src="https://lh5.googleusercontent.com/5GoxCgfcfzI0az-khdLmqmx9MEF8CslEEp6rFVdkkwKCZQ9GN1N0a8xdMS7p4O95TZ-EF5xIlbpxmNuv4ES-3vq32B5OfM6gy-BPsMyYPXAIDf2_NjOukgN5g4fWzFmH-afJ59ZX" /> OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. <img src="https://lh4.googleusercontent.com/i0g6UmPlyWC7P1brkt1z9fguWNrPnIK4_oqdqEAjN0JY48bSfhppAKYCub740qcwU9yjUNUQftjw-zKmBnnrnr9XwZmZyP4t0L2DI1Cp6esNE0BeUfBhvbVTNyXjPOjT_csunIHH" /> Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. <img src="https://lh4.googleusercontent.com/WjuNpfoF1obBoT1Q-1hgp-CzS5wpObmBXwDv0k_I_FfCwClC23WGVPLw6xiYCMmatIiQy2XeM1Mx5WPV7vCKusHjbcKiTn2u5wmCAvipQOecWWYs6QXM0waemOi_DRaGl2sC30On" /> Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

You Searched For "Janhvi Kapoor" and got 10 results

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Amitabh Bachchan’s fake pic, Deepika Padukone’s Insta update and other ways in which Bollywood adhered to 9 min at 9pm

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Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

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