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The <keyword id="100214" type="UNKNOWN" weightage="20" keywordseo="Jaipur-Literature-Fest">Jaipur Literature Fest</keyword> (JLF), unarguably one of the biggest of literature festivals of the world, ended today. Authors, Readers, writers, journalists and book enthusiasts from India and the world attended the festival. 
 JLF is not just about great conversations but great books, food and merchandise and If you thought <keyword id="6362150" type="UNKNOWN" weightage="20" keywordseo="demonetization">demonetization</keyword> was in any way going to dampen the enthusiasm surrounding JLF, you're wrong. 
 
<a href="http://www.businessinsider.in/this-iot-device-will-help-you-save-money-and-reduce-your-water-consumption/articleshow/56734647.cms">ALSO READ: This IoT device will help you save money and reduce your water consumption</a> 
 This year to get on the <keyword id="322793" type="UNKNOWN" weightage="20" keywordseo="Cashless">cashless</keyword> bandwagon, <keyword id="322457" type="COMPANY" weightage="20" keywordseo="KyaZoonga">Kyazoonga</keyword> and <keyword id="6377963" type="UNKNOWN" weightage="20" keywordseo="Freecharge">Freecharge</keyword> tied up with JLF, to give an option out of cash transactions. 
 
The plan sounded brilliant in theory as all you had to do was: 
 
Your Registration Badge was your wallet. 
 
Each badge has a unique ‘Bar Code’, which was supposed to act as a payment gateway at the Festival. 
 
There were simple steps to load your badge: 
 
1) The E-Badges could be loaded with CASH in Indian rupees (INR) or via Indian and/or international CREDIT/DEBIT CARDS. The minimum value for recharges INR 50. 
 
2) The badges may be used for the following purchases across the Festival Hub of Diggi Palace: 
 
Food Beverages: prices for food and beverages varied from INR 10 – 2,500. 
Merchandise. 
Books at the Festival Bookstore. 
 
3) CREDIT / DEBIT CARD recharges had a bank transaction fee of 1% of the transaction amount. 
 
4) You were to receive an SMS on your registered mobile number informing you of the total amount spent. 
 
5) You could also pay directly through an e-wallet (operated By Freecharge) at all purchase points in addition to your badge. 
 
6) You were also eligible for Rs. 50 cash back for up to 6 transactions with Freecharge. 
 
All that sounded well and good until it didn't work. 
 After the first day of the festival, the stalls that were put for festival pass recharges were redeeming the money that people had put in and hardly any stall that I visited for food, books and merchandise agreed to use the Freecharge mobile wallet except once when I used <keyword id="6357120" type="UNKNOWN" weightage="20" keywordseo="PayTM">PayTM</keyword>. 
 
<a href="http://www.businessinsider.in/ubereats-is-coming-to-india-this-year/articleshow/56733641.cms">ALSO READ: Guess what’s cooking? UberEATS is coming to India this year!</a> 
 
Some of the card machines weren't also working. 
 
The festival, which was otherwise impeccably organized, failed at the 'cashless economy' part which seemed like an apt metaphor for what's happening in most of the Indian subcontinent. 
 
<a href="http://www.businessinsider.in/why-you-would-want-to-take-a-longer-route-on-your-next-ola-prime-ride-ola-play/articleshow/56690262.cms">ALSO READ: Why you would want to take a longer route on your next Ola Prime ride</a> 
 
Great idea, mediocre implementation.

The Jaipur
Lit Fest tried to be completely cashless and failed. Here's what happened.

<keyword id="6376241" type="CITY" weightage="20" keywordseo="KFC">KFC</keyword> has recently introduced their new look stores – KFC Hangouts- in India and it looks nothing like the other KFC outlets! 
 
<a href="http://www.businessinsider.in/the-jaipur-lit-fest-tried-to-be-cashless-and-failed/articleshow/56738111.cms">ALSO READ: The Jaipur Lit Fest tried to be completely cashless and failed. Here's what happened.</a> 
 Take a look at the first KFC hang out in <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword>!

Here is
what KFCs new swanky stores look like

Budget 2017 is going to be crucial, not just for businesses but also for every citizen as our lives become more fruitful or expensive as the budget is announced in a few days. 
 The direct or indirect consequence of the budget will be on <keyword id="6456647" type="COMPANY" weightage="20" keywordseo="moms">Moms</keyword>, and as they constitute a major and most influential portion of our population, it is important that their voice is heard. Moms make critical financial decisions for their family, especially related to child care. These decisions impact the future - their own and that of their children and families. 
 Ahead of the 2017 budget session, <keyword id="2796305" type="UNKNOWN" weightage="20" keywordseo="BabyChakra">BabyChakra</keyword> conducted a pre-budget survey and asked them how the Budget 2017 could help them. Nearly 1000 moms participated in this survey. 
 
The BabyChakra survey clearly showed a tilt in favor of education. 
 
Understandably so, in view of the future generation, the moms are raising. This was followed by health and housing related benefits, in that order. 
 
<a href="http://www.businessinsider.in/take-a-tour-of-oyo-rooms-attractive-new-property-townhouse/articleshow/56781794.cms">ALSO READ: Take a tour of OYO's attractive new property: OYO Townhouse</a> 
 
An important reflection was on the need for social and public infrastructure for mothers and their babies. 
 
For instance, public spaces need to have designated places for breastfeeding, unlike inside restrooms, as they are today. Even changing diapers or carrying babies on strollers is a challenge due to lack of adequate facilities. 
 
The need for trained nannies and housemaids is a quintessential requirement of an urban mom today. This sector is largely unorganized and finding reliable resources is rather tough. 
 
<a href="http://www.businessinsider.in/the-jaipur-lit-fest-tried-to-be-cashless-and-failed/articleshow/56738111.cms">ALSO READ: The Jaipur Lit Fest tried to be completely cashless and failed. Here's what happened.</a> 
 
Some initiatives to train maids or upskill them would be beneficial for both the employers and the maids. 
 
An interesting thought emerged with regard to the recent amendment to the Maternity Benefit Act wherein the government mandates every company having more than 50 women employees to have a nursery facility. 
 
Moms who participated in the survey felt that this amendment would be more effective if companies were incentivized for setting up this facility for their parent employees. The absence of such initiatives may demotivate employers from hiring women/ mothers. 
 
<a href="http://www.businessinsider.in/india-vs-us-healthcare-industry/articleshow/56816059.cms">ALSO READ: India vs. </a><a href="http://www.businessinsider.in/india-vs-us-healthcare-industry/articleshow/56816059.cms">the US</a><a href="http://www.businessinsider.in/india-vs-us-healthcare-industry/articleshow/56816059.cms">: Healthcare industry</a> 
 
There's also a distinct trend among urban moms to go the entrepreneurial way.Government initiatives can help them to start their business and sustain better. 
 
Safety rules the roost on all fronts when it comes to women and budget is no exception. Adequate policing and security infrastructure would probably help moms and their babies safer to even travel alone.

Exclusive:
What moms want from the Budget 2017

<keyword id="2808667" type="UNKNOWN" weightage="20" keywordseo="OYO">OYO</keyword> announced the launch of <keyword id="4100346" type="UNKNOWN" weightage="20" keywordseo="Oyo-Townhouse">OYO Townhouse</keyword>, as a friendly neighborhood hotel. 
 
This all-new category of neighborhood stays is targeted at Millennials, for whom distance, price, convenience and a differentiated experience play an important role when it comes to a hotel experience. 
 
<a href="http://www.businessinsider.in/this-iot-device-will-help-you-save-money-and-reduce-your-water-consumption/articleshow/56734647.cms">ALSO READ: This IoT device will help you save money and reduce your water consumption</a> 
 
Based on the needs of the traveler, OYO Townhouse is different; every element – from the breakfast menu to the booking process – has been redesigned to deliver what the young demand. 
 
<a href="http://www.businessinsider.in/the-jaipur-lit-fest-tried-to-be-cashless-and-failed/articleshow/56738111.cms">ALSO READ: The Jaipur Lit Fest tried to be completely cashless and failed. Here's what happened.</a> 
 
The “neighborhood” connect is a result of understanding that Millenials like to switch seamlessly from work to play. They want the freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable. 
 
<a href="http://www.businessinsider.in/myths-related-to-dating-that-are-outdated-according-to-dating-app-woo/articleshow/56730291.cms">ALSO READ: Myths about dating that are outdated, according to dating app Woo</a> 
 
Take a tour with us inside a townhouse to see the difference for yourself.

Take a tour of OYO's attractive new property: OYO Townhouse

With India moving towards becoming a cashless economy, there are a lot of expectations from the digital payments industry. As the agenda of the digital economy takes center stage, the <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> government has already taken a number of steps to encourage electronic payments. 
 
<a href="http://www.businessinsider.in/the-jaipur-lit-fest-tried-to-be-cashless-and-failed/articleshow/56738111.cms">ALSO READ: The Jaipur Lit Fest tried to be completely cashless and failed. Here's what happened.</a> 
 Even as Finance Minister <keyword id="42575" type="PERSON" weightage="20" keywordseo="Arun-Jaitley">Arun Jaitley</keyword> announced a slew of measures as incentives for digital payments, which are guaranteed to benefit the e-commerce industry as a whole, startups like Mobikwik, CashKaro and <keyword id="2777173" type="UNKNOWN" weightage="20" keywordseo="Razorpay">Razorpay</keyword> have pinned a lot of hopes on the upcoming Budget. Here’s what they are expecting from the government:

Budget 2017: Expectations of Fintech
Startups from Modi Government

Swiggy is a Bangalore-based food delivery startup that collated data from eight cities (Bangalore, <keyword id="12864" type="COMPANY" weightage="20" keywordseo="Chennai">Chennai</keyword>, Hyderabad, <keyword id="66" type="COMPANY" weightage="20" keywordseo="Delhi">Delhi</keyword> &amp; NCR, <keyword id="2094" type="COMPANY" weightage="20" keywordseo="Pune">Pune</keyword>, <keyword id="6358070" type="COMPANY" weightage="20" keywordseo="Mumbai">Mumbai</keyword> and <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>) where it operates, and tracked top five cuisines, main course items, snacks, and desserts across India to find out what the Indian cities are ordering in. 
 
<a href="http://www.businessinsider.in/ubereats-is-coming-to-india-this-year/articleshow/56733641.cms">ALSO READ: Guess what’s cooking? UberEATS is coming to India this year!</a> 
 
It has partnered with over 12,000 restaurants across these locations. 
 
These are the highlights: 
 
• Main course: the Indian cuisine--in its various north and south avatars--emerged more popular than its American and Chinese competitors. 
 
Most popular non-vegetarian main course item was chicken biryani, except in Delhi-NCR where top six dishes were dal makhani-naan, burgers, chole bhature, egg rolls, masala dosa and pav bhaji. 
 
<a href="http://www.businessinsider.in/the-jaipur-lit-fest-tried-to-be-cashless-and-failed/articleshow/56738111.cms">ALSO READ: The Jaipur Lit Fest tried to be completely cashless and failed. Here's what happened.</a> 
 
• Biryani capital, Hyderabad, made up for Delhi’s underwhelming response by ordering biryani even during snack time--between lunch and dinner--when orders in other cities gravitated toward street food and burgers. 
 
• Regional cuisines held sway in their geographies and in diametrically opposite locations. For example Delhi-NCR, apart from ordering chole bhature, loved to order masala dosa. 
 
<a href="http://www.businessinsider.in/this-iot-device-will-help-you-save-money-and-reduce-your-water-consumption/articleshow/56734647.cms">ALSO READ: This IoT device will help you save money and reduce your water consumption</a> 
 
Similarly, Chennai showed a healthy appetite for north Indian delicacies. Mumbai remained truly cosmopolitan by ordering from every cuisine, and Chinese dishes found favor mostly in Delhi-NCR and Kolkata. 
 
• Most price-conscious city - Price-wise, Pune came out as the most price-conscious city due to its large student population. Rest of the locations did not seem to see the price as a barrier to getting good food home delivered instantly. 
 
Image credits: <keyword id="310615" type="PERSON" weightage="20" keywordseo="Le">Le</keyword> Casse Croute

What are people eating in top eight Indian cities, according to Swiggy

<keyword id="111665" type="PERSON" weightage="100" keywordseo="Abhijit-Bhaduri">Abhijit Bhaduri</keyword>, chief learning officer of <keyword id="10862" type="CITY" weightage="100" keywordseo="Wipro">Wipro</keyword> has resigned from his position to start his own executive coaching company. 
 
Having been with Wipro for the past 7 years, Bhaduri successfully cruised several of Wipro's initiatives like global 100 programme and implemented new age training methods like taking the top brass of Bengaluru-based IT firm to Jaipur Lit Fest. He has also worked with Microsoft as their HR director prior to his stint with Wipro. 
 
<a href="http://www.bloncampus.com/multimedia/dynamic/02464/Mr_Abhijit_Bhaduri_2464065g.jpg">Image source</a>

You Searched For "Jaipur Lit Fest" and got 7 results

The Jaipur Lit Fest tried to be completely cashless and failed. Here's what happened.

Tanya Dubey

Here is what KFCs new swanky stores look like

Tanya Dubey

Exclusive: What moms want from the Budget 2017

Tanya Dubey

Take a tour of OYO's attractive new property: OYO Townhouse

Tanya Dubey

Budget 2017: Expectations of Fintech Startups from Modi Government

Tanya Dubey

What are people eating in top eight Indian cities, according to Swiggy

Tanya Dubey

Wipro’s chief learning officer quits to start own executive coaching venture

BI India Bureau

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