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(Photo Source: Rediff) <ul><li><keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword> is seeing a management shakeup with key leaders including its head resigning from their respective posts. </li><li>The online fashion retailer’s Chief Executive Officer (CEO), Ananth Narayanan, stepped down from his role in the company, Mint reported on Monday. </li><li>Other top-notch officials including Mithun Sundar, the company’s Chief Revenue Officer (CRO) and Manpreet Ratia, who heads Human Resource for the company, have also resigned from their posts. </li><li>Overall <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has fired nearly 200 employees from its fashion units, Myntra and <keyword id="6388367" type="LOCATION" weightage="20" keywordseo="jabong">Jabong</keyword>, but has been trying to hold onto their employees and executives via retention packages, according to media reports. </li></ul>Just weeks after Binny Bansal’s <a href="https://www.businessinsider.in/allegations-left-me-stunned-flipkarts-binny-bansal-resigns-denying-claims-of-personal-misconduct/articleshow/66619043.cms">controversial</a> resignation as Flipkart Group’s CEO last month, its subsidiary, Myntra, is seeing a management shakeup of sorts with key leaders resigning from their respective posts. Most recently, the online fashion retailer’s Chief Executive Officer (CEO), Ananth Narayanan, stepped down from his role in the company as per a Mint <a href="https://www.livemint.com/Companies/SBP6RB7kvaAbDtlES1dLRO/Myntra-chief-Ananth-Narayanan-quits-firm-may-abolish-CEO-po.html">report</a>. Other top-notch officials including Mithun Sundar, their Chief Revenue Officer (CRO), and Manpreet Ratia, who heads Human Resources for the company, have also resigned from their posts. The post for company’s CEO will be abolished entirely after Narayanan’s resignation, while Flipkart’s executive Amar Nagaram may end up leading Myntra, according to the report. Myntra’s workforce is also reportedly seeing a reshuffle as the company and the subsidiary have been aggressively firing employees. So far, Flipkart has fired nearly 200 <a href="https://www.livemint.com/Companies/SBP6RB7kvaAbDtlES1dLRO/Myntra-chief-Ananth-Narayanan-quits-firm-may-abolish-CEO-po.html">employees</a> from its fashion units — Myntra and Jabong. With Flipkart recently announcing Jabong’s assimilation with Myntra across verticals, more firings are <a href="https://www.livemint.com/Companies/SBP6RB7kvaAbDtlES1dLRO/Myntra-chief-Ananth-Narayanan-quits-firm-may-abolish-CEO-po.html">expected</a> to take place. On the other hand, the fashion retailer is also seeking to hold onto other employees and executives via retention packages that include incentives for the employees aside from their regular salary. Walmart acquired Flipkart earlier this year for $16 billion. With the retailing giant’s backing, Flipkart has been <a href="https://www.businessinsider.in/has-amazon-overtaken-flipkart-new-numbers-reopen-the-debate/articleshow/66863163.cms">competing</a> neck and neck with <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>. See also: <a href="https://www.businessinsider.in/has-amazon-overtaken-flipkart-new-numbers-reopen-the-debate/articleshow/66863163.cms">Has Amazon overtaken Flipkart? New numbers reopen the debate</a> <a href="https://www.businessinsider.in/walmart-may-have-plans-to-merge-fashion-brands-under-flipkart-but-myntras-ceo-isnt-going-anywhere/articleshow/66652526.cms">Walmart may have plans to merge fashion brands under Flipkart — But Myntra’s CEO isn’t going anywhere</a> <a href="https://www.businessinsider.in/allegations-left-me-stunned-flipkarts-binny-bansal-resigns-denying-claims-of-personal-misconduct/articleshow/66619043.cms">‘Allegations left me stunned’: Flipkart’s Binny Bansal resigns denying claims of ‘personal misconduct’</a>

Myntra is in the middle of a management shakeup after key leaders resign in succession

Online shoppers in India are catching up to the hype that is the highly-anticipated <keyword id="14520" type="ENTERTAINMENT" weightage="20" keywordseo="Black-Friday">Black Friday</keyword> sale. The sale, which is happening on the 24th of November is forcing online stores such as eBay, Flipkart, Jabong, Nykaa and <keyword id="6354743" type="LOCATION" weightage="20" keywordseo="Amazon-India">Amazon India</keyword> to offer crazy deals store-wide even though Thanksgiving is not widely celebrated in the Indian subcontinent. 
	
	
	
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 How popular are the online stores during Black Friday? ●The number of searches for the term ‘Black Friday’ increased by 31.56% between November 2014 and November 2015. The following year, the search volume went up another 29.97%. This means, during the month of November online shoppers are on the lookout for this event. ●Searches for Amazon India skyrocketed to a total of 103.02% since Black Friday 2014. The search for Books and electronics topped the list of most sought-after items on the site. ●Indians boosted searches for Paytm, the country’s largest e-commerce website, by 42.59% in the same duration (2015 to 2016). For the years before (2014 to 2015), the forage for Paytm on <keyword id="6355629" type="ORGANIZATION" weightage="20" keywordseo="Google">Google</keyword> also saw a spike of 70.96%. What to expect this year during Black Friday 2017 ●Popularity of Black Friday will go up to an 28.02% this year. Since there are more than 500 thousand search in the year 2016. With our data Google saw at least a 100 thousand more searches each year making it more likable to surge in search number this year. ●Paytm will have a boost of an extra 14.22 % this year. Black Friday is definitely becoming more popular in India year-on- year with more online retailers in India taking this as an opportunity to push more sales or must have items. The study focuses on the growth of Black Friday through Google search and interest in November 2014, 2015 and November 2016. All numbers were pulled using Google keyword planner and and SimilarWeb by combining searches related to Black Friday and retailers celebrating the event in India by black-friday.sale.

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Myntra is in the middle of a management shakeup after key leaders resign in succession

BI India Bureau

Black Friday is turning into a online festival for Indian customers

Tanya Dubey

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