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2 mins read
The story behind the collapse of advertising's oldest agency, J. Walter Thompson
21 insiders say the agency struggled to deal with the rise of digital and the aftermath of a legal …
Patrick Coffee
1 min read
Pankaj Kapur Joins The Lay’s Bandwagon For World Cup
In the ad, he plays a strict professor, who gets fooled by Ranbir Kapoor using Lay’s chips, so that…
8 mins read
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
2 mins read
WPP has settled the lawsuit against former JWT head Gustavo Martinez
Johnson is receiving a substantial settlement, according to The Wall Street Journal, which first re…
Tanya Dua
2 mins read
Google Has Created A Print Ad For The Moto X That Changes Colors [THE BRIEF]
If you press a button located on a Motorola print ad running in the January issue of "Wired" magazi…
Aaron Taube
2 mins read
We're Already Seeing Gay Rights Ads Protesting The Sochi Olympics [THE BRIEF]
The New York gay rights group All Out blasted the Russian government's anti-gay stance with a spine…
Aaron Taube
2 mins read
Ford Apologizes For Offensive Car Ad We Were Never Supposed To See
"We deeply regret the publishing of posters that were distasteful and contrary to the standards of …
Laura Stampler
2 mins read
What happened to J. Walter Thompson, the world's oldest ad agency
Business Insider's top advertising and media stories for November 30.
Lauren Johnson
4 mins read
Meet Ginny Bahr: She's worked at ad agency JWT since the 'Mad Men' era - and she's not quitting yet
Jerry Della Femina's agency had a frat house mentality, going so far as to hold a sex contest at th…
Business Insider
3 mins read
Ad holding company WPP closes two agencies in its Wunderman Thompson network as the ad industry faces major headwinds
It also reflects WPP CEO Mark Read's ongoing attempt to streamline the world's largest ad agency ho…
Patrick Coffee
3 mins read
Meet Ginny Bahr: She Has Worked At Ad Agency JWT Since The 'Mad Men' Era And Isn't Quitting
Jerry Della Femina's agency had a frat house mentality, going so far as to hold a sex contest at th…
Laura Stampler
2 mins read
2 white male creative directors at a UK ad agency sued the firm claiming they were fired because they were men - and won
They won a gender discrimination claim after they were fired following a town hall where a female e…
Vanessa Gu
2 mins read
Major Cannes Award Winner Sued For Copyright Infringement [THE BRIEF]
JWT Puerto Rico has been served with a copyright lawsuit over an ad for Banco Popular that won many…
Laura Stampler
2 mins read
JWT Embraces Roots, Will Once Again Be Known As J. Walter Thompson [THE BRIEF]
After nine years, JWT will ditch its shortened name and return to the name its founder gave it when…
Aaron Taube
3 mins read
Ad holding company WPP is continuing its consolidation spree with Wunderman Thompson network absorbing three more agencies
The three agencies had already become part of the same network following the merger of digital firm…
Patrick Coffee
4 mins read
Wunderman Thompson's chairman is stepping down in a sign of further consolidation at ad agency giant WPP. Read WPP CEO Mark Read's memo on the move.
The memo states that Ingram will become a non-executive chairman and leave WPP by the end of the ye…
Patrick Coffee
3 mins read
Ad guru Sir Martin Sorrell is back, just 6 weeks after quitting WPP
Sorrell founded WPP, the world's biggest advertising agency, in 1988 through a reverse takeover of …
Oscar Williams-Grut
4 mins read
Why IPG CEO Michael Roth thinks his holding company is better positioned than bigger rivals to withstand the assault on ad agencies
Roth said succession planning has been a key part of his leadership strategy, which began right aft…
Patrick Coffee
3 mins read
'Rebirth of creativity in a new form': Ad industry execs sound off on WPP's agencies J. Walter Thompson and Wunderman merging
Creative agencies in particular have hit a wall in recent years. In the first half of the year, for…
Tanya Dua
2 mins read
Crest Gave Kids Healthy Halloween Candy - And They Hated It [THE BRIEF]
Oral-B and Crest released an adorable Halloween spot from Publicis Kaplan Thaler in which the oral …