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India's <keyword id="2914658" type="UNKNOWN" weightage="80" keywordseo="leading-smartphone-handset-player">leading smartphone handset player</keyword>, <keyword id="181985" type="COMPANY" weightage="80" keywordseo="Micromax-Informatics-Limited">Micromax Informatics Limited</keyword>, on Monday announced its investment in <keyword id="6433699" type="COMPANY" weightage="80" keywordseo="Ixigo">ixigo</keyword>, a mobile travel search and marketplace. 

	ixigo helps Indian travellers plan their trips, find the best train and bus services, book cheapest flights, cabs, hotels and more. Following the investment, Micromax will strengthen its foray into application services. It will also give ixigo a reach of over 30 million incremental users over the next year.
 <keyword id="13079" type="PERSON" weightage="80" keywordseo="Rahul-Sharma">Rahul Sharma</keyword>, Co-founder, Micromax Informatics said, "We are really impressed with ixigo's talented team and its mobile technology. We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers. We will be announcing more such partnerships over the next few months to accelerate our journey into services." Micromax had last month announced that it would be making <keyword id="6362476" type="ORGANIZATION" weightage="60" keywordseo="investments">investments</keyword> of 20 million dollars in over 20 startups in the coming year. For this objective, Micromax has also set up an M&amp;A team which has been actively sourcing and working with startups across major technology markets such as <keyword id="6357722" type="COMPANY" weightage="80" keywordseo="silicon-valley">Silicon Valley</keyword>, Europe, Israel and India to bring in the best products and capabilities. 

	Meanwhile, Aloke Bajpai, CEO &amp; co-founder, ixigo said, "Eighty per cent of our travel &amp; transportation queries and 50% of our transactions currently originate on mobile devices. This partnership with Micromax will strengthen our market leadership in mobile travel services for middle class users. We expect to quadruple our mobile user-base in the next 12 months."
 

	ixigo aims to provide relevant travel services to the next 300 million smartphone users, and has recently entered the budget hotels, packages &amp; cabs segments. It plans to use this investment for expanding its product &amp; technology team and to add 25,000 small and mid-sized travel service providers to its marketplace offering, making ixigo the most comprehensive platform for comparing and buying travel services on mobile.

	 
	(Image: Indiatimes)

After Healthifyme.com, Micromax invests in ixigo

<ul><li>Ixigo is looking for professionals for the technology and customer experience roles. </li><li>Some of the open positions include UI Technology Lead, QA Lead, iOS, and Backend Developers. </li><li>These are all full-time roles based in Gurugram, requiring approximately 3 to 6 years of industry experience. </li><li>The 13-year-old company has also reinstated salaries and granted ESOPs (Employee Stock Ownership Plan) to all its employees. </li></ul>Indian traveltech platform Ixigo says it has resumed hirings as it plans to bounce back strongly in the post-COVID world. The company has transitioned to a virtual onboarding model and is looking for professionals for the technology and customer experience roles. That includes job roles like UI Technology Lead, QA Lead, iOS, and Backend Developers. <div type="twitter" handle="alokebajpai" handlename="Aloke Bajpai" image="http://pbs.twimg.com/profile_images/1177175803953438721/-U1mVDq5_normal.jpg" favoritecount="191" retweetcount="121" status="We're hiring again! Android / backend / UI folks interested in building for travel in the post-Covid world, DM me." createdat="1594109210000" id="1280412947840299008"></div> “Our hiring plan is gradually making headway and we’re continuously adding roles in line with our evolving business plans,” Rajnish Kumar, its Co-founder &amp; CTO told Business Insider. These are all full-time roles based in Gurugram, with a requirement of 3 to 6 years of industry experience. Ixigo also plans to onboard recent graduates in engineering and management — who are currently working as interns in the company. Ixigo has 150 employees as of now. The 13-year-old company has also reinstated salaries and granted ESOPs (Employee Stock Ownership Plan) to all its employees. It says that this is aimed at ‘compensating for the pay cuts’ that were done in the last three months to keep up with the operational costs. “The current ESOP grant announced will result in an additional 2.3% of the company’s overall shareholding being given to all 150 ixigems (ixigo employees). This is one of the largest and most deeply discounted ESOP grants in the company’s history, and with the lowest stock vesting period of just one year,” Ixigo said in a statement. Travel and hospitality industry was one of the worst hit sectors due to coronavirus. Given the uncertainty, the Ixigo suspended hirings from March to June, 2020. However, a recent survey report suggests that close to 70% of Indians are willing to travel amidst the pandemic. This has instilled hopes of revival among the industry players. “We are the only travel player in India to retain 100% of our staff amidst the pandemic. In the beginning of March we started working on a plan that could potentially let us survive even if revenues were to remain zero for 3 to 6 months,” Kumar added. The company says that the leadership team took a 60% pay cut while it slashed salaries by up to 50% for other employees. See also: <a href="https://www.businessinsider.in/india/news/lockdown-restrictions-for-it-ites-units-in-chennai-relaxed/articleshow/76885047.cms">Lockdown restrictions for IT, ITES units in Chennai relaxed</a> <a href="https://www.businessinsider.in/international/news/nepal-bans-all-indian-news-channels-except-doordarshan/articleshow/76885110.cms">Nepal bans all Indian news channels except DD News</a>

Ixigo is hiring for UI designers, iOS and backend developers — existing employees get ESOPs to make up for the pay cuts

<ul><li><keyword id="6368965" type="UNKNOWN" weightage="20" keywordseo="zoomcar">Zoomcar</keyword> is partnering with <keyword id="6433699" type="UNKNOWN" weightage="20" keywordseo="Ixigo">Ixigo</keyword>, an online travel booking service, to reach its 130 million users. </li><li>Co-found of Ixigo Rajnish Kumar predicts that car rentals with be "one of the biggest travel trends this year." </li><li>The partnership will help Zoomcar meet its goal to double the demand of its services by the end of the current fiscal year. </li></ul>Zoomcar, a self drive car rental service, just announced that it's partnering with Ixigo reach more users while betting on car rentals to be a travel trend this year. The partnership will give Zoomcar access to <a href="https://www.businessinsider.in/50-of-indias-travel-to-beonline-by-2020-ixigo/articleshow/49060256.cms">Ixigo</a>'s 130 million users as well as the latter's 200 million monthly travel searches as users plan their vacation. "Indian travellers are increasingly opting for a holistic and exclusive vacation experience making on-demand car rentals one of the biggest travel trends of the year," stated Co-founder of Ixigo Rajnish Kumar. Zoomcar has 10,000 cars with plans to expand its fleet to 25,000 cars by the end of year. It also plans to double the demand for its services by the end of the current fiscal. Currently, <a href="https://www.zoomcar.com/bangalore/">Zoomcar</a> has 4.8 million users and clocks over 3,000 rides daily. As an incentive, Zoomcar is also offering a launch discount of 20% on bookings through Ixigo. Users can book a Zoomcar for an hour, a day, a week or even a whole month. Car rentals in India While the market for car rentals in India is growing, it's not quite mainstream yet. "Such collaborations, we believe, will pave the way for the mainstreaming of alternative mobility services, ensuring that users get a seamless experience," said Greg Moran, CEO and Co-Founder of Zoomcar. Last year, Zoomcar raised $40 million through Series-C round headed by Mahindra and Mahindra Limited. Sequoia Capital, Empire Angles and Nokia Growth Partners are also a part of the investor portfolio. "We are looking at closing the Series D round by the second half of this year," Moran told<a href="https://www.cnbctv18.com/auto/zoomcar-allows-users-to-try-electric-vehicles-at-short-term-rentals-says-ceo-greg-moran-4052071.htm"> CNBC TV18,</a> Zoomcar started off by owning the cars that it was renting out but switched over an asset light model when it realised that the maintenance and and owning costs were having a heavy impact on its margins. So, the company introduced peer-to-peer (P2P) marketplace called 'ZAP' where users can put up their own cars to be rented by other users on the platform. Even so, Zoomcar registered ₹116 crore in loss during last fiscal year's earnings, according to its financial data filed with the Registrar of Companies. But its revenue also showed a yearly growth of 31% from ₹120 crore in FY17 to ₹158 crore in FY18. Zoomcar is also pushing electric vehicles (EVs) on its platform in partnership with Tata Tigor expressing its support for the Indian government's <a href="https://www.businessinsider.in/india-now-plans-to-make-evs-comprise-15-of-all-vehicles-sales-by-2023/articleshow/65717759.cms">initiative</a> to convert all vehicles to EVs by 2030. See also: <a href="https://www.businessinsider.in/ola-will-race-zoomcar-in-self-drive-car-rentals-with-a-500-million-bet/articleshow/68614269.cms">Ola will race Zoomcar in self-drive car rentals with a $500 million bet</a> <a href="https://www.businessinsider.in/self-drive-car-in-india-will-supersede-high-volume-sales-of-cars-heres-how/articleshow/60100149.cms">Self-drive car in India will supersede high volume sales of cars. Here's how.</a> <a href="https://www.businessinsider.in/flipkart-amazon-zomato-partner-with-delhi-government-to-deliver-via-electric-vehicles/articleshow/69968501.cms">Flipkart, Amazon, Zomato and others partner with Delhi government to deliver via electric vehicles</a>

Zoomcar eyes a shortcut to 130 million users — partners with Ixigo

Some folks at <keyword id="6433699" type="COMPANY" weightage="20" keywordseo="Ixigo">ixigo</keyword> took up a rather daunting task to figure out what young students were packing in their bags while going <keyword id="43975" type="UNKNOWN" weightage="20" keywordseo="abroad">abroad</keyword> and here's what they found. From masale, ladoo, tawa to tabla, there is a whole bunch of things that <keyword id="43976" type="UNKNOWN" weightage="20" keywordseo="Indian-students">Indian students</keyword> love! Other than the usual stuff like pickles and homemade food, we also stumbled upon some rather bizarre items which will leave you totally surprised. 
 
Check out the video below. 
 
Video credits: <a href="http://www.ixigo.com">www.ixigo.com</a>

Heading
abroad for studies? This is your sure-shot remedy to homesickness.

It's been one whole year. <keyword id="71" type="POSITION" weightage="20" keywordseo="Prime-Minister">Prime Minister</keyword> <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> has both successes and failures in his kitty. But one thing for sure, he has traveled quite much compared to any of his predecessors. Ixigo.com, a travel based web portal has brought out a slide show that details Modi's travel throughout one year. 
 
Have a look: 
 
 
 
 (<keyword id="1037643" type="COMPANY" weightage="20" keywordseo="SlideShare">Slideshare</keyword> credit: ixigo.com)

The Prime Minister’s travel diaries!

India’s <a href="http://www.businessinsider.in/searchresult.cms?query=online+travel">online travel </a>segment is heating up. It’s simplifying the lives of Indian travelers through innovative travel planning, research and social products by offering them better options. These travel portals are now a one-stop-shop for all travel queries and bookings. 
 
We spoke to Aloke Bajpai, CEO and Co-Founder of Ixigo to get an unbiased view at the online travel market in India. 
 
1. How much of the Indian travel industry is currently online? 
Around 10-12%. However, the penetration is higher in segments like flights (50%) and trains (38%). Hotels (7-8%) and Travel Packages (5%) follow. There is still a big upside of what can be transacted online. 
 
2. How much of the Indian travel industry could be online by 2020? 
Most studies concur that by 2020 close to 40% of all travel related transactions could be online. It could go as high as 50%. 
 
3. What is driving growth in online travel today? 
The current growth is driven by Tier II and Tier III cities. The activity is doubling every 6 months. Emerging markets like Surat, Bhopal and Patna are growing like never before. 
 
While Tier I cities have reached a fairly good adoption rate, the current growth from these cities are primarily from cheaper <a href="http://www.businessinsider.in/searchresult.cms?query=smartphones">smartphones</a>. 
 
4. What % of your traffic is from Tier II and Tier III cities? 
Around two-thirds of Ixigo’s traffic is from Tier II and Tier III cities. 68% to be exact. 
 
5. Is there anything more to the surge in rural traffic? 
It’s the options online offers people. It’s the primary mode of long distance travel. In terms of budget <a href="http://www.businessinsider.in/searchresult.cms?query=accommodation">accommodation</a>, even in the Tier I cities, the demand is coming from Tier II and Tier III cities. These are people looking from Sub Rs. 1k <a href="http://www.businessinsider.in/searchresult.cms?query=accommodation">accommodation</a>. Today companies are considering adding more content suited for that consumer base. 
 
However, when one considers segments like Flights, the traffic from Tier III cities are almost nil as the airports are in Tier I and II cities. 
 
6. Is the idea of business travel dominating the travel segment a myth? 
That’s a wrong reading of India’s leisure-heavy market. Small and mid-sized businessmen travel by Sleeper and 3AC in IRCTC trains. The mentality in India has been to save on the luxuries in life for the greater good of the family. In Tier II and Tier II cities that mentality is very strong. A lot of this demand is hard to distinguish as business travel. It’s not a business class flight ticket so you know the company’s paying for it. 80% of India’s businesses are self-owned family businesses and that shows up in leisure demand. These people are more frugal than leisure travelers. When one travels with their family they spend a little more on a good hotel. When alone they stay at the cheapest possible hotel. 
 
7. Which segment drives the bulk of revenue for Ixigo? 
Ours is not a plain travel site. It’s as much an information and planning website. For us engagement is as important a metric as consummating a transaction. The actual consummation happens in a third party website, so that’s just a part of the system. For us monetization is more centered on ad traffic. On the transactional side it’s quite evenly distributed. 
 
8. Do newer segments have a chance of flourishing in India’s primarily conservative travel market? 
Historically in India peer-to-peer segments like <a href="http://www.businessinsider.in/searchresult.cms?query=accommodation">accommodation</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=transportation">transportation</a> the problem has been the trust issue. That’s exactly why organized car pooling has taken a while to pick up. 
 
There are ways to solve this using the social graph and companies are working on them. As long as they can build a reliability and trust factor with rankings and reviews, the Indian traveler would feel safer and there would be scope for adoption. It’ll emerge as a more viable option from the price perspective, and Indians are price conscious.

50% of India’s travel to be
online by 2020: Ixigo

If you have seen <keyword id="2201" type="PERSON" weightage="60" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword>’s latest <keyword id="143" type="CITY" weightage="60" keywordseo="Bollywood">Bollywood</keyword> flick, <keyword id="6377522" type="POSITION" weightage="60" keywordseo="queen">Queen</keyword>, you are bound to agree that her trip abroad all by herself is the most intriguing part of the storyline and her <keyword id="6374782" type="UNKNOWN" weightage="100" keywordseo="journey">journey</keyword> of discovery keeps you hooked. But that’s hardly a rare phenomenon nowadays. Single or married, young or aged, on a <keyword id="1050408" type="UNKNOWN" weightage="100" keywordseo="business-trip">business trip</keyword> or on a <keyword id="2144547" type="UNKNOWN" weightage="100" keywordseo="Dream-vacation">dream vacation</keyword>, more <keyword id="624" type="ORGANIZATION" weightage="100" keywordseo="Women">women</keyword> are travelling alone instead of taking their families in tow. Even those opting for <keyword id="2144575" type="UNKNOWN" weightage="100" keywordseo="Guided-vacations">guided vacations</keyword> are mostly choosing like-minded women-only groups. 
 A recent survey jointly conducted by ixigo.com, India’s leading travel planning and search engine firm, and <keyword id="136437" type="COMPANY" weightage="100" keywordseo="Lemon-Tree-Hotels">Lemon Tree Hotels</keyword>, the country’s third largest hotel company by owned rooms, says that there has been a marked change in travel trends across the country. <keyword id="2144559" type="UNKNOWN" weightage="100" keywordseo="Female-travellers">Female travellers</keyword> are now an increasingly important segment of the Indian travel market, for both leisure and business travel, and the country’s travel industry is just waking up to that fact. 
 
“With women climbing the corporate ladder and becoming more independent, travel is becoming an intrinsic part of their lives. Also, only-women travel groups offering interesting holiday destinations and packages are luring women to take up travel. Our survey indicates 26% women travel with their girl gangs to explore new places,” said Saurabh Srivastava, VP (marketing &amp; product strategy) at ixigo.com. 
 More than 550 women aged between 25 and 45 and hailing from different metros across the country, took part in <keyword id="2144531" type="UNKNOWN" weightage="100" keywordseo="The-ixigo-Lemon-Tree-Hotels">the ixigo-Lemon Tree Hotels</keyword> online survey. 
 
At present, women-only travellers don’t form too large a segment of India’s travel market but the concept of vacationing away from one’s family (to say nothing of business travel) is catching up fast. As per Trafalgar India, one of the leading guided holiday operators, there has been 22% rise in bookings by women’s groups and single travellers in India between October 2013 and February 2014, compared to last year. 
 While women now account for more than 23% of business travellers (both domestic and outbound), the number will grow significantly in the near future, with the rise in the number of women in mid-senior executive ranks where business travel is a necessity. Over the next 20 years, <keyword id="2144563" type="UNKNOWN" weightage="100" keywordseo="International-business-travel">international business travel</keyword> by Indian women could grow almost tenfold to more than 10 million annual business departures, according to industry estimates. 
 <keyword id="2144565" type="UNKNOWN" weightage="100" keywordseo="Group-travel-by-women">Group travel by women</keyword> is also gaining in popularity, thanks to a growing number of social clubs offering secure and affordable women-only tours. The bottom line is quite simple here. In a fast-moving life ruled by many priorities, one is not always able to travel with <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword>, family or relatives. But that should not hinder a woman from travelling at her convenience, to the destination of her choice. 
 
A separate survey by Trafalgar India indicates that 10% women prefer guided vacations for a guided experience, 30% for safety, 11% to meet new people, 26% for convenience and comfort while 23% women find it cost-effective. 
 
 
 
What women want The <keyword id="2144532" type="UNKNOWN" weightage="100" keywordseo="ixigo-Lemon-Tree-Hotels-survey">ixigo-Lemon Tree Hotels survey</keyword> has delved deep into women’s way of travelling and the comfort factors they look for. Here are the key findings when it comes to women wanting to travel safe and solo. 
 
Female travellers are tech-savvy: Indian women travel as frequently as once in two months (50%), with 43% booking their <keyword id="6368036" type="PERSON" weightage="100" keywordseo="Hotels">hotels</keyword> online and 65-76% saying they only read user reviews and endorsements to make their final choice, the survey says. <keyword id="383661" type="UNKNOWN" weightage="100" keywordseo="Mobile-Apps">Mobile apps</keyword> are clearly the way to go as 56% women use <keyword id="616640" type="UNKNOWN" weightage="100" keywordseo="Smartphone-apps">smartphone apps</keyword> to find information about their destinations and plan their trips. 
 
Safety &amp; comfort top priority list: For 41% women, facilities and services are the top considerations while choosing a hotel while location, cost and security have come out as other important criteria. Although security as an independent variable does not top the priority list of solo women travellers/women-only travel groups, there are clearly other surrogate considerations that indicate that safety remains a big concern. For instance, 34% women prefer to have <keyword id="2144581" type="UNKNOWN" weightage="100" keywordseo="Female-hostesses-for-room-service">female hostesses for room service</keyword> while others look for a wide range of <keyword id="2144582" type="UNKNOWN" weightage="100" keywordseo="Women-friendly-amenities">women-friendly amenities</keyword> including <keyword id="2144583" type="UNKNOWN" weightage="100" keywordseo="Call-screening-facility">call-screening facility</keyword> (20%), <keyword id="2144584" type="UNKNOWN" weightage="100" keywordseo="Women-driven-cabs">women-driven cabs</keyword> (19%) and separate floors/wings for women (18%). Interestingly, more than 63% of the respondents say they need a companion to be able to feel comfortable enough to drink at a hotel bar. 
 
Feel-good add-ons matter: Well, that’s a given and who doesn’t love the nice, little extras? When asked about exclusive redemption options offered on loyalty programmes, <keyword id="2144587" type="UNKNOWN" weightage="100" keywordseo="Shopping-vouchers">shopping vouchers</keyword> have come up as the most favourite (27%), closely followed by <keyword id="2144589" type="UNKNOWN" weightage="100" keywordseo="Room-nights">room nights</keyword> (24%) and <keyword id="891808" type="UNKNOWN" weightage="100" keywordseo="Spa-therapy">spa therapy</keyword> (22%) – clearly indicating that special benefits and exclusive offers go hand in hand with women. On the amenities front, 24x7 room service is the most important one (voted by 24% women) while <keyword id="6403839" type="UNKNOWN" weightage="100" keywordseo="Free-Wi-Fi">free Wi-Fi</keyword> (18%), <keyword id="6354337" type="ORGANIZATION" weightage="100" keywordseo="gym">gym</keyword>, <keyword id="50883" type="UNKNOWN" weightage="100" keywordseo="Swimming-Pool">swimming pool</keyword>, <keyword id="5680" type="COMPANY" weightage="100" keywordseo="spa">spa</keyword> and <keyword id="34615" type="ORGANIZATION" weightage="100" keywordseo="restaurants">restaurants</keyword> are some others factors that would make the stay memorable. 
 
End-note: Older women are travelling more 
This finding is not a part of the above survey but going by the fact that it has considered women aged between 25 and 45, instead of the 18-30 or 25-40 age bracket is a clear indicator that older women are calling the shots in travel space, making decision for themselves as well as for friends and families, and spending their own money for solo trips – be it a prestigious presentation, a professional seminar, visiting a beautiful place or simply chilling out to get the better of stress. According to Marybeth Bond of The Gutsy Traveller – The average adventure traveller is not a 28-year-old male, but a 47-year-old female. And she wears a size 12 dress. 
 Moreover, the findings from the above surveys amply tell us what <keyword id="625381" type="UNKNOWN" weightage="100" keywordseo="women-travellers">women travellers</keyword> expect and how fast the women-only travel market is growing in India. These surely promise more travel spend (both for business and leisure travel), better business across the country and an <keyword id="2144592" type="UNKNOWN" weightage="100" keywordseo="Improved-travel-experience">improved travel experience</keyword> for women who love to do it solo and keep off the beaten path. 
 
Image credit: Thinkstock Photos/Getty Images

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