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SKORE aims to position itself as more than just a condoms brand with its new campaign
The ‘Get Naughtier’ campaign is conceptualized by Dentsu Isobar
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
As digital advertising agency founder Shamsuddin Jasani joins a traditional creative agency, here’s…
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
The increasing need for contactless experiences due to COVID has given a push to voice technology's…
Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar Consulting will drive its experience-led transformation practice across all DAN offices in I…
Unlock 1.0: Digital will continue to take the bigger cut, share experts
As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…
How filmmaking is becoming creatively productive during the lockdown
The lockdown has led to an increase in consumption of films in India and around the globe
It’s safe to touch the now
Advertising in the new decade will expand from communication & content to real action
Indian Gen Z spends an average of 8 hours per day online: Isobar-Ipsos #MeetTheZ Survey
The Isobar-Ipsos #MeetTheZ Survey tries to decode Gen Z
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, …
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…
Here’s what dentsu’s global restructuring will mean for India
Do the employees in India need to worry about the proposed job cuts?
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
Dentsu India merges all its commerce capabilities under its Total Commerce offering
dentsu international launches its global commerce unit ‘Total Commerce’ in India
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
What the future of digital commerce in India might look like
Voice tech is evolving rapidly. Here are the top trends in voice tech to watch for
Voice is thus set to become the most preferred method for customers to interact with techn…
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we try to understand how ad industry can further dri…